examples of experimental research study

19+ Experimental Design Examples (Methods + Types)

Ever wondered how scientists discover new medicines, psychologists learn about behavior, or even how marketers figure out what kind of ads you like? Well, they all have something in common: they use a special plan or recipe called an "experimental design."

Imagine you're baking cookies. You can't just throw random amounts of flour, sugar, and chocolate chips into a bowl and hope for the best. You follow a recipe, right? Scientists and researchers do something similar. They follow a "recipe" called an experimental design to make sure their experiments are set up in a way that the answers they find are meaningful and reliable.

Experimental design is the roadmap researchers use to answer questions. It's a set of rules and steps that researchers follow to collect information, or "data," in a way that is fair, accurate, and makes sense.

Long ago, people didn't have detailed game plans for experiments. They often just tried things out and saw what happened. But over time, people got smarter about this. They started creating structured plans—what we now call experimental designs—to get clearer, more trustworthy answers to their questions.

In this article, we'll take you on a journey through the world of experimental designs. We'll talk about the different types, or "flavors," of experimental designs, where they're used, and even give you a peek into how they came to be.

What Is Experimental Design?

Alright, before we dive into the different types of experimental designs, let's get crystal clear on what experimental design actually is.

Imagine you're a detective trying to solve a mystery. You need clues, right? Well, in the world of research, experimental design is like the roadmap that helps you find those clues. It's like the game plan in sports or the blueprint when you're building a house. Just like you wouldn't start building without a good blueprint, researchers won't start their studies without a strong experimental design.

So, why do we need experimental design? Think about baking a cake. If you toss ingredients into a bowl without measuring, you'll end up with a mess instead of a tasty dessert.

Similarly, in research, if you don't have a solid plan, you might get confusing or incorrect results. A good experimental design helps you ask the right questions ( think critically ), decide what to measure ( come up with an idea ), and figure out how to measure it (test it). It also helps you consider things that might mess up your results, like outside influences you hadn't thought of.

For example, let's say you want to find out if listening to music helps people focus better. Your experimental design would help you decide things like: Who are you going to test? What kind of music will you use? How will you measure focus? And, importantly, how will you make sure that it's really the music affecting focus and not something else, like the time of day or whether someone had a good breakfast?

In short, experimental design is the master plan that guides researchers through the process of collecting data, so they can answer questions in the most reliable way possible. It's like the GPS for the journey of discovery!

History of Experimental Design

Around 350 BCE, people like Aristotle were trying to figure out how the world works, but they mostly just thought really hard about things. They didn't test their ideas much. So while they were super smart, their methods weren't always the best for finding out the truth.

Fast forward to the Renaissance (14th to 17th centuries), a time of big changes and lots of curiosity. People like Galileo started to experiment by actually doing tests, like rolling balls down inclined planes to study motion. Galileo's work was cool because he combined thinking with doing. He'd have an idea, test it, look at the results, and then think some more. This approach was a lot more reliable than just sitting around and thinking.

Now, let's zoom ahead to the 18th and 19th centuries. This is when people like Francis Galton, an English polymath, started to get really systematic about experimentation. Galton was obsessed with measuring things. Seriously, he even tried to measure how good-looking people were ! His work helped create the foundations for a more organized approach to experiments.

Next stop: the early 20th century. Enter Ronald A. Fisher , a brilliant British statistician. Fisher was a game-changer. He came up with ideas that are like the bread and butter of modern experimental design.

Fisher invented the concept of the " control group "—that's a group of people or things that don't get the treatment you're testing, so you can compare them to those who do. He also stressed the importance of " randomization ," which means assigning people or things to different groups by chance, like drawing names out of a hat. This makes sure the experiment is fair and the results are trustworthy.

Around the same time, American psychologists like John B. Watson and B.F. Skinner were developing " behaviorism ." They focused on studying things that they could directly observe and measure, like actions and reactions.

Skinner even built boxes—called Skinner Boxes —to test how animals like pigeons and rats learn. Their work helped shape how psychologists design experiments today. Watson performed a very controversial experiment called The Little Albert experiment that helped describe behaviour through conditioning—in other words, how people learn to behave the way they do.

In the later part of the 20th century and into our time, computers have totally shaken things up. Researchers now use super powerful software to help design their experiments and crunch the numbers.

With computers, they can simulate complex experiments before they even start, which helps them predict what might happen. This is especially helpful in fields like medicine, where getting things right can be a matter of life and death.

Also, did you know that experimental designs aren't just for scientists in labs? They're used by people in all sorts of jobs, like marketing, education, and even video game design! Yes, someone probably ran an experiment to figure out what makes a game super fun to play.

So there you have it—a quick tour through the history of experimental design, from Aristotle's deep thoughts to Fisher's groundbreaking ideas, and all the way to today's computer-powered research. These designs are the recipes that help people from all walks of life find answers to their big questions.

Key Terms in Experimental Design

Before we dig into the different types of experimental designs, let's get comfy with some key terms. Understanding these terms will make it easier for us to explore the various types of experimental designs that researchers use to answer their big questions.

Independent Variable : This is what you change or control in your experiment to see what effect it has. Think of it as the "cause" in a cause-and-effect relationship. For example, if you're studying whether different types of music help people focus, the kind of music is the independent variable.

Dependent Variable : This is what you're measuring to see the effect of your independent variable. In our music and focus experiment, how well people focus is the dependent variable—it's what "depends" on the kind of music played.

Control Group : This is a group of people who don't get the special treatment or change you're testing. They help you see what happens when the independent variable is not applied. If you're testing whether a new medicine works, the control group would take a fake pill, called a placebo , instead of the real medicine.

Experimental Group : This is the group that gets the special treatment or change you're interested in. Going back to our medicine example, this group would get the actual medicine to see if it has any effect.

Randomization : This is like shaking things up in a fair way. You randomly put people into the control or experimental group so that each group is a good mix of different kinds of people. This helps make the results more reliable.

Sample : This is the group of people you're studying. They're a "sample" of a larger group that you're interested in. For instance, if you want to know how teenagers feel about a new video game, you might study a sample of 100 teenagers.

Bias : This is anything that might tilt your experiment one way or another without you realizing it. Like if you're testing a new kind of dog food and you only test it on poodles, that could create a bias because maybe poodles just really like that food and other breeds don't.

Data : This is the information you collect during the experiment. It's like the treasure you find on your journey of discovery!

Replication : This means doing the experiment more than once to make sure your findings hold up. It's like double-checking your answers on a test.

Hypothesis : This is your educated guess about what will happen in the experiment. It's like predicting the end of a movie based on the first half.

Steps of Experimental Design

Alright, let's say you're all fired up and ready to run your own experiment. Cool! But where do you start? Well, designing an experiment is a bit like planning a road trip. There are some key steps you've got to take to make sure you reach your destination. Let's break it down:

• Ask a Question : Before you hit the road, you've got to know where you're going. Same with experiments. You start with a question you want to answer, like "Does eating breakfast really make you do better in school?"
• Do Some Homework : Before you pack your bags, you look up the best places to visit, right? In science, this means reading up on what other people have already discovered about your topic.
• Form a Hypothesis : This is your educated guess about what you think will happen. It's like saying, "I bet this route will get us there faster."
• Plan the Details : Now you decide what kind of car you're driving (your experimental design), who's coming with you (your sample), and what snacks to bring (your variables).
• Randomization : Remember, this is like shuffling a deck of cards. You want to mix up who goes into your control and experimental groups to make sure it's a fair test.
• Run the Experiment : Finally, the rubber hits the road! You carry out your plan, making sure to collect your data carefully.
• Analyze the Data : Once the trip's over, you look at your photos and decide which ones are keepers. In science, this means looking at your data to see what it tells you.
• Draw Conclusions : Based on your data, did you find an answer to your question? This is like saying, "Yep, that route was faster," or "Nope, we hit a ton of traffic."
• Share Your Findings : After a great trip, you want to tell everyone about it, right? Scientists do the same by publishing their results so others can learn from them.
• Do It Again? : Sometimes one road trip just isn't enough. In the same way, scientists often repeat their experiments to make sure their findings are solid.

So there you have it! Those are the basic steps you need to follow when you're designing an experiment. Each step helps make sure that you're setting up a fair and reliable way to find answers to your big questions.

Let's get into examples of experimental designs.

1) True Experimental Design

In the world of experiments, the True Experimental Design is like the superstar quarterback everyone talks about. Born out of the early 20th-century work of statisticians like Ronald A. Fisher, this design is all about control, precision, and reliability.

Researchers carefully pick an independent variable to manipulate (remember, that's the thing they're changing on purpose) and measure the dependent variable (the effect they're studying). Then comes the magic trick—randomization. By randomly putting participants into either the control or experimental group, scientists make sure their experiment is as fair as possible.

No sneaky biases here!

True Experimental Design Pros

The pros of True Experimental Design are like the perks of a VIP ticket at a concert: you get the best and most trustworthy results. Because everything is controlled and randomized, you can feel pretty confident that the results aren't just a fluke.

True Experimental Design Cons

However, there's a catch. Sometimes, it's really tough to set up these experiments in a real-world situation. Imagine trying to control every single detail of your day, from the food you eat to the air you breathe. Not so easy, right?

True Experimental Design Uses

The fields that get the most out of True Experimental Designs are those that need super reliable results, like medical research.

When scientists were developing COVID-19 vaccines, they used this design to run clinical trials. They had control groups that received a placebo (a harmless substance with no effect) and experimental groups that got the actual vaccine. Then they measured how many people in each group got sick. By comparing the two, they could say, "Yep, this vaccine works!"

So next time you read about a groundbreaking discovery in medicine or technology, chances are a True Experimental Design was the VIP behind the scenes, making sure everything was on point. It's been the go-to for rigorous scientific inquiry for nearly a century, and it's not stepping off the stage anytime soon.

2) Quasi-Experimental Design

So, let's talk about the Quasi-Experimental Design. Think of this one as the cool cousin of True Experimental Design. It wants to be just like its famous relative, but it's a bit more laid-back and flexible. You'll find quasi-experimental designs when it's tricky to set up a full-blown True Experimental Design with all the bells and whistles.

Quasi-experiments still play with an independent variable, just like their stricter cousins. The big difference? They don't use randomization. It's like wanting to divide a bag of jelly beans equally between your friends, but you can't quite do it perfectly.

In real life, it's often not possible or ethical to randomly assign people to different groups, especially when dealing with sensitive topics like education or social issues. And that's where quasi-experiments come in.

Quasi-Experimental Design Pros

Even though they lack full randomization, quasi-experimental designs are like the Swiss Army knives of research: versatile and practical. They're especially popular in fields like education, sociology, and public policy.

For instance, when researchers wanted to figure out if the Head Start program , aimed at giving young kids a "head start" in school, was effective, they used a quasi-experimental design. They couldn't randomly assign kids to go or not go to preschool, but they could compare kids who did with kids who didn't.

Quasi-Experimental Design Cons

Of course, quasi-experiments come with their own bag of pros and cons. On the plus side, they're easier to set up and often cheaper than true experiments. But the flip side is that they're not as rock-solid in their conclusions. Because the groups aren't randomly assigned, there's always that little voice saying, "Hey, are we missing something here?"

Quasi-Experimental Design Uses

Quasi-Experimental Design gained traction in the mid-20th century. Researchers were grappling with real-world problems that didn't fit neatly into a laboratory setting. Plus, as society became more aware of ethical considerations, the need for flexible designs increased. So, the quasi-experimental approach was like a breath of fresh air for scientists wanting to study complex issues without a laundry list of restrictions.

In short, if True Experimental Design is the superstar quarterback, Quasi-Experimental Design is the versatile player who can adapt and still make significant contributions to the game.

3) Pre-Experimental Design

Now, let's talk about the Pre-Experimental Design. Imagine it as the beginner's skateboard you get before you try out for all the cool tricks. It has wheels, it rolls, but it's not built for the professional skatepark.

Similarly, pre-experimental designs give researchers a starting point. They let you dip your toes in the water of scientific research without diving in head-first.

So, what's the deal with pre-experimental designs?

Pre-Experimental Designs are the basic, no-frills versions of experiments. Researchers still mess around with an independent variable and measure a dependent variable, but they skip over the whole randomization thing and often don't even have a control group.

It's like baking a cake but forgetting the frosting and sprinkles; you'll get some results, but they might not be as complete or reliable as you'd like.

Pre-Experimental Design Pros

Why use such a simple setup? Because sometimes, you just need to get the ball rolling. Pre-experimental designs are great for quick-and-dirty research when you're short on time or resources. They give you a rough idea of what's happening, which you can use to plan more detailed studies later.

A good example of this is early studies on the effects of screen time on kids. Researchers couldn't control every aspect of a child's life, but they could easily ask parents to track how much time their kids spent in front of screens and then look for trends in behavior or school performance.

Pre-Experimental Design Cons

But here's the catch: pre-experimental designs are like that first draft of an essay. It helps you get your ideas down, but you wouldn't want to turn it in for a grade. Because these designs lack the rigorous structure of true or quasi-experimental setups, they can't give you rock-solid conclusions. They're more like clues or signposts pointing you in a certain direction.

Pre-Experimental Design Uses

This type of design became popular in the early stages of various scientific fields. Researchers used them to scratch the surface of a topic, generate some initial data, and then decide if it's worth exploring further. In other words, pre-experimental designs were the stepping stones that led to more complex, thorough investigations.

So, while Pre-Experimental Design may not be the star player on the team, it's like the practice squad that helps everyone get better. It's the starting point that can lead to bigger and better things.

4) Factorial Design

Now, buckle up, because we're moving into the world of Factorial Design, the multi-tasker of the experimental universe.

Imagine juggling not just one, but multiple balls in the air—that's what researchers do in a factorial design.

In Factorial Design, researchers are not satisfied with just studying one independent variable. Nope, they want to study two or more at the same time to see how they interact.

It's like cooking with several spices to see how they blend together to create unique flavors.

Factorial Design became the talk of the town with the rise of computers. Why? Because this design produces a lot of data, and computers are the number crunchers that help make sense of it all. So, thanks to our silicon friends, researchers can study complicated questions like, "How do diet AND exercise together affect weight loss?" instead of looking at just one of those factors.

Factorial Design Pros

This design's main selling point is its ability to explore interactions between variables. For instance, maybe a new study drug works really well for young people but not so great for older adults. A factorial design could reveal that age is a crucial factor, something you might miss if you only studied the drug's effectiveness in general. It's like being a detective who looks for clues not just in one room but throughout the entire house.

Factorial Design Cons

However, factorial designs have their own bag of challenges. First off, they can be pretty complicated to set up and run. Imagine coordinating a four-way intersection with lots of cars coming from all directions—you've got to make sure everything runs smoothly, or you'll end up with a traffic jam. Similarly, researchers need to carefully plan how they'll measure and analyze all the different variables.

Factorial Design Uses

Factorial designs are widely used in psychology to untangle the web of factors that influence human behavior. They're also popular in fields like marketing, where companies want to understand how different aspects like price, packaging, and advertising influence a product's success.

And speaking of success, the factorial design has been a hit since statisticians like Ronald A. Fisher (yep, him again!) expanded on it in the early-to-mid 20th century. It offered a more nuanced way of understanding the world, proving that sometimes, to get the full picture, you've got to juggle more than one ball at a time.

So, if True Experimental Design is the quarterback and Quasi-Experimental Design is the versatile player, Factorial Design is the strategist who sees the entire game board and makes moves accordingly.

5) Longitudinal Design

Alright, let's take a step into the world of Longitudinal Design. Picture it as the grand storyteller, the kind who doesn't just tell you about a single event but spins an epic tale that stretches over years or even decades. This design isn't about quick snapshots; it's about capturing the whole movie of someone's life or a long-running process.

You know how you might take a photo every year on your birthday to see how you've changed? Longitudinal Design is kind of like that, but for scientific research.

With Longitudinal Design, instead of measuring something just once, researchers come back again and again, sometimes over many years, to see how things are going. This helps them understand not just what's happening, but why it's happening and how it changes over time.

This design really started to shine in the latter half of the 20th century, when researchers began to realize that some questions can't be answered in a hurry. Think about studies that look at how kids grow up, or research on how a certain medicine affects you over a long period. These aren't things you can rush.

The famous Framingham Heart Study , started in 1948, is a prime example. It's been studying heart health in a small town in Massachusetts for decades, and the findings have shaped what we know about heart disease.

Longitudinal Design Pros

So, what's to love about Longitudinal Design? First off, it's the go-to for studying change over time, whether that's how people age or how a forest recovers from a fire.

Longitudinal Design Cons

But it's not all sunshine and rainbows. Longitudinal studies take a lot of patience and resources. Plus, keeping track of participants over many years can be like herding cats—difficult and full of surprises.

Longitudinal Design Uses

Despite these challenges, longitudinal studies have been key in fields like psychology, sociology, and medicine. They provide the kind of deep, long-term insights that other designs just can't match.

So, if the True Experimental Design is the superstar quarterback, and the Quasi-Experimental Design is the flexible athlete, then the Factorial Design is the strategist, and the Longitudinal Design is the wise elder who has seen it all and has stories to tell.

6) Cross-Sectional Design

Now, let's flip the script and talk about Cross-Sectional Design, the polar opposite of the Longitudinal Design. If Longitudinal is the grand storyteller, think of Cross-Sectional as the snapshot photographer. It captures a single moment in time, like a selfie that you take to remember a fun day. Researchers using this design collect all their data at one point, providing a kind of "snapshot" of whatever they're studying.

In a Cross-Sectional Design, researchers look at multiple groups all at the same time to see how they're different or similar.

This design rose to popularity in the mid-20th century, mainly because it's so quick and efficient. Imagine wanting to know how people of different ages feel about a new video game. Instead of waiting for years to see how opinions change, you could just ask people of all ages what they think right now. That's Cross-Sectional Design for you—fast and straightforward.

You'll find this type of research everywhere from marketing studies to healthcare. For instance, you might have heard about surveys asking people what they think about a new product or political issue. Those are usually cross-sectional studies, aimed at getting a quick read on public opinion.

Cross-Sectional Design Pros

So, what's the big deal with Cross-Sectional Design? Well, it's the go-to when you need answers fast and don't have the time or resources for a more complicated setup.

Cross-Sectional Design Cons

Remember, speed comes with trade-offs. While you get your results quickly, those results are stuck in time. They can't tell you how things change or why they're changing, just what's happening right now.

Cross-Sectional Design Uses

Also, because they're so quick and simple, cross-sectional studies often serve as the first step in research. They give scientists an idea of what's going on so they can decide if it's worth digging deeper. In that way, they're a bit like a movie trailer, giving you a taste of the action to see if you're interested in seeing the whole film.

So, in our lineup of experimental designs, if True Experimental Design is the superstar quarterback and Longitudinal Design is the wise elder, then Cross-Sectional Design is like the speedy running back—fast, agile, but not designed for long, drawn-out plays.

7) Correlational Design

Next on our roster is the Correlational Design, the keen observer of the experimental world. Imagine this design as the person at a party who loves people-watching. They don't interfere or get involved; they just observe and take mental notes about what's going on.

In a correlational study, researchers don't change or control anything; they simply observe and measure how two variables relate to each other.

The correlational design has roots in the early days of psychology and sociology. Pioneers like Sir Francis Galton used it to study how qualities like intelligence or height could be related within families.

This design is all about asking, "Hey, when this thing happens, does that other thing usually happen too?" For example, researchers might study whether students who have more study time get better grades or whether people who exercise more have lower stress levels.

One of the most famous correlational studies you might have heard of is the link between smoking and lung cancer. Back in the mid-20th century, researchers started noticing that people who smoked a lot also seemed to get lung cancer more often. They couldn't say smoking caused cancer—that would require a true experiment—but the strong correlation was a red flag that led to more research and eventually, health warnings.

Correlational Design Pros

This design is great at proving that two (or more) things can be related. Correlational designs can help prove that more detailed research is needed on a topic. They can help us see patterns or possible causes for things that we otherwise might not have realized.

Correlational Design Cons

But here's where you need to be careful: correlational designs can be tricky. Just because two things are related doesn't mean one causes the other. That's like saying, "Every time I wear my lucky socks, my team wins." Well, it's a fun thought, but those socks aren't really controlling the game.

Correlational Design Uses

Despite this limitation, correlational designs are popular in psychology, economics, and epidemiology, to name a few fields. They're often the first step in exploring a possible relationship between variables. Once a strong correlation is found, researchers may decide to conduct more rigorous experimental studies to examine cause and effect.

So, if the True Experimental Design is the superstar quarterback and the Longitudinal Design is the wise elder, the Factorial Design is the strategist, and the Cross-Sectional Design is the speedster, then the Correlational Design is the clever scout, identifying interesting patterns but leaving the heavy lifting of proving cause and effect to the other types of designs.

8) Meta-Analysis

Last but not least, let's talk about Meta-Analysis, the librarian of experimental designs.

If other designs are all about creating new research, Meta-Analysis is about gathering up everyone else's research, sorting it, and figuring out what it all means when you put it together.

Imagine a jigsaw puzzle where each piece is a different study. Meta-Analysis is the process of fitting all those pieces together to see the big picture.

The concept of Meta-Analysis started to take shape in the late 20th century, when computers became powerful enough to handle massive amounts of data. It was like someone handed researchers a super-powered magnifying glass, letting them examine multiple studies at the same time to find common trends or results.

You might have heard of the Cochrane Reviews in healthcare . These are big collections of meta-analyses that help doctors and policymakers figure out what treatments work best based on all the research that's been done.

For example, if ten different studies show that a certain medicine helps lower blood pressure, a meta-analysis would pull all that information together to give a more accurate answer.

Meta-Analysis Pros

The beauty of Meta-Analysis is that it can provide really strong evidence. Instead of relying on one study, you're looking at the whole landscape of research on a topic.

Meta-Analysis Cons

However, it does have some downsides. For one, Meta-Analysis is only as good as the studies it includes. If those studies are flawed, the meta-analysis will be too. It's like baking a cake: if you use bad ingredients, it doesn't matter how good your recipe is—the cake won't turn out well.

Meta-Analysis Uses

Despite these challenges, meta-analyses are highly respected and widely used in many fields like medicine, psychology, and education. They help us make sense of a world that's bursting with information by showing us the big picture drawn from many smaller snapshots.

So, in our all-star lineup, if True Experimental Design is the quarterback and Longitudinal Design is the wise elder, the Factorial Design is the strategist, the Cross-Sectional Design is the speedster, and the Correlational Design is the scout, then the Meta-Analysis is like the coach, using insights from everyone else's plays to come up with the best game plan.

9) Non-Experimental Design

Now, let's talk about a player who's a bit of an outsider on this team of experimental designs—the Non-Experimental Design. Think of this design as the commentator or the journalist who covers the game but doesn't actually play.

In a Non-Experimental Design, researchers are like reporters gathering facts, but they don't interfere or change anything. They're simply there to describe and analyze.

Non-Experimental Design Pros

So, what's the deal with Non-Experimental Design? Its strength is in description and exploration. It's really good for studying things as they are in the real world, without changing any conditions.

Non-Experimental Design Cons

Because a non-experimental design doesn't manipulate variables, it can't prove cause and effect. It's like a weather reporter: they can tell you it's raining, but they can't tell you why it's raining.

The downside? Since researchers aren't controlling variables, it's hard to rule out other explanations for what they observe. It's like hearing one side of a story—you get an idea of what happened, but it might not be the complete picture.

Non-Experimental Design Uses

Non-Experimental Design has always been a part of research, especially in fields like anthropology, sociology, and some areas of psychology.

For instance, if you've ever heard of studies that describe how people behave in different cultures or what teens like to do in their free time, that's often Non-Experimental Design at work. These studies aim to capture the essence of a situation, like painting a portrait instead of taking a snapshot.

One well-known example you might have heard about is the Kinsey Reports from the 1940s and 1950s, which described sexual behavior in men and women. Researchers interviewed thousands of people but didn't manipulate any variables like you would in a true experiment. They simply collected data to create a comprehensive picture of the subject matter.

So, in our metaphorical team of research designs, if True Experimental Design is the quarterback and Longitudinal Design is the wise elder, Factorial Design is the strategist, Cross-Sectional Design is the speedster, Correlational Design is the scout, and Meta-Analysis is the coach, then Non-Experimental Design is the sports journalist—always present, capturing the game, but not part of the action itself.

10) Repeated Measures Design

Time to meet the Repeated Measures Design, the time traveler of our research team. If this design were a player in a sports game, it would be the one who keeps revisiting past plays to figure out how to improve the next one.

Repeated Measures Design is all about studying the same people or subjects multiple times to see how they change or react under different conditions.

The idea behind Repeated Measures Design isn't new; it's been around since the early days of psychology and medicine. You could say it's a cousin to the Longitudinal Design, but instead of looking at how things naturally change over time, it focuses on how the same group reacts to different things.

Imagine a study looking at how a new energy drink affects people's running speed. Instead of comparing one group that drank the energy drink to another group that didn't, a Repeated Measures Design would have the same group of people run multiple times—once with the energy drink, and once without. This way, you're really zeroing in on the effect of that energy drink, making the results more reliable.

Repeated Measures Design Pros

The strong point of Repeated Measures Design is that it's super focused. Because it uses the same subjects, you don't have to worry about differences between groups messing up your results.

Repeated Measures Design Cons

But the downside? Well, people can get tired or bored if they're tested too many times, which might affect how they respond.

Repeated Measures Design Uses

A famous example of this design is the "Little Albert" experiment, conducted by John B. Watson and Rosalie Rayner in 1920. In this study, a young boy was exposed to a white rat and other stimuli several times to see how his emotional responses changed. Though the ethical standards of this experiment are often criticized today, it was groundbreaking in understanding conditioned emotional responses.

In our metaphorical lineup of research designs, if True Experimental Design is the quarterback and Longitudinal Design is the wise elder, Factorial Design is the strategist, Cross-Sectional Design is the speedster, Correlational Design is the scout, Meta-Analysis is the coach, and Non-Experimental Design is the journalist, then Repeated Measures Design is the time traveler—always looping back to fine-tune the game plan.

11) Crossover Design

Next up is Crossover Design, the switch-hitter of the research world. If you're familiar with baseball, you'll know a switch-hitter is someone who can bat both right-handed and left-handed.

In a similar way, Crossover Design allows subjects to experience multiple conditions, flipping them around so that everyone gets a turn in each role.

This design is like the utility player on our team—versatile, flexible, and really good at adapting.

The Crossover Design has its roots in medical research and has been popular since the mid-20th century. It's often used in clinical trials to test the effectiveness of different treatments.

Crossover Design Pros

The neat thing about this design is that it allows each participant to serve as their own control group. Imagine you're testing two new kinds of headache medicine. Instead of giving one type to one group and another type to a different group, you'd give both kinds to the same people but at different times.

Crossover Design Cons

What's the big deal with Crossover Design? Its major strength is in reducing the "noise" that comes from individual differences. Since each person experiences all conditions, it's easier to see real effects. However, there's a catch. This design assumes that there's no lasting effect from the first condition when you switch to the second one. That might not always be true. If the first treatment has a long-lasting effect, it could mess up the results when you switch to the second treatment.

Crossover Design Uses

A well-known example of Crossover Design is in studies that look at the effects of different types of diets—like low-carb vs. low-fat diets. Researchers might have participants follow a low-carb diet for a few weeks, then switch them to a low-fat diet. By doing this, they can more accurately measure how each diet affects the same group of people.

In our team of experimental designs, if True Experimental Design is the quarterback and Longitudinal Design is the wise elder, Factorial Design is the strategist, Cross-Sectional Design is the speedster, Correlational Design is the scout, Meta-Analysis is the coach, Non-Experimental Design is the journalist, and Repeated Measures Design is the time traveler, then Crossover Design is the versatile utility player—always ready to adapt and play multiple roles to get the most accurate results.

12) Cluster Randomized Design

Meet the Cluster Randomized Design, the team captain of group-focused research. In our imaginary lineup of experimental designs, if other designs focus on individual players, then Cluster Randomized Design is looking at how the entire team functions.

This approach is especially common in educational and community-based research, and it's been gaining traction since the late 20th century.

Here's how Cluster Randomized Design works: Instead of assigning individual people to different conditions, researchers assign entire groups, or "clusters." These could be schools, neighborhoods, or even entire towns. This helps you see how the new method works in a real-world setting.

Imagine you want to see if a new anti-bullying program really works. Instead of selecting individual students, you'd introduce the program to a whole school or maybe even several schools, and then compare the results to schools without the program.

Cluster Randomized Design Pros

Why use Cluster Randomized Design? Well, sometimes it's just not practical to assign conditions at the individual level. For example, you can't really have half a school following a new reading program while the other half sticks with the old one; that would be way too confusing! Cluster Randomization helps get around this problem by treating each "cluster" as its own mini-experiment.

Cluster Randomized Design Cons

There's a downside, too. Because entire groups are assigned to each condition, there's a risk that the groups might be different in some important way that the researchers didn't account for. That's like having one sports team that's full of veterans playing against a team of rookies; the match wouldn't be fair.

Cluster Randomized Design Uses

A famous example is the research conducted to test the effectiveness of different public health interventions, like vaccination programs. Researchers might roll out a vaccination program in one community but not in another, then compare the rates of disease in both.

In our metaphorical research team, if True Experimental Design is the quarterback, Longitudinal Design is the wise elder, Factorial Design is the strategist, Cross-Sectional Design is the speedster, Correlational Design is the scout, Meta-Analysis is the coach, Non-Experimental Design is the journalist, Repeated Measures Design is the time traveler, and Crossover Design is the utility player, then Cluster Randomized Design is the team captain—always looking out for the group as a whole.

13) Mixed-Methods Design

Say hello to Mixed-Methods Design, the all-rounder or the "Renaissance player" of our research team.

Mixed-Methods Design uses a blend of both qualitative and quantitative methods to get a more complete picture, just like a Renaissance person who's good at lots of different things. It's like being good at both offense and defense in a sport; you've got all your bases covered!

Mixed-Methods Design is a fairly new kid on the block, becoming more popular in the late 20th and early 21st centuries as researchers began to see the value in using multiple approaches to tackle complex questions. It's the Swiss Army knife in our research toolkit, combining the best parts of other designs to be more versatile.

Here's how it could work: Imagine you're studying the effects of a new educational app on students' math skills. You might use quantitative methods like tests and grades to measure how much the students improve—that's the 'numbers part.'

But you also want to know how the students feel about math now, or why they think they got better or worse. For that, you could conduct interviews or have students fill out journals—that's the 'story part.'

Mixed-Methods Design Pros

So, what's the scoop on Mixed-Methods Design? The strength is its versatility and depth; you're not just getting numbers or stories, you're getting both, which gives a fuller picture.

Mixed-Methods Design Cons

But, it's also more challenging. Imagine trying to play two sports at the same time! You have to be skilled in different research methods and know how to combine them effectively.

Mixed-Methods Design Uses

A high-profile example of Mixed-Methods Design is research on climate change. Scientists use numbers and data to show temperature changes (quantitative), but they also interview people to understand how these changes are affecting communities (qualitative).

In our team of experimental designs, if True Experimental Design is the quarterback, Longitudinal Design is the wise elder, Factorial Design is the strategist, Cross-Sectional Design is the speedster, Correlational Design is the scout, Meta-Analysis is the coach, Non-Experimental Design is the journalist, Repeated Measures Design is the time traveler, Crossover Design is the utility player, and Cluster Randomized Design is the team captain, then Mixed-Methods Design is the Renaissance player—skilled in multiple areas and able to bring them all together for a winning strategy.

14) Multivariate Design

Now, let's turn our attention to Multivariate Design, the multitasker of the research world.

If our lineup of research designs were like players on a basketball court, Multivariate Design would be the player dribbling, passing, and shooting all at once. This design doesn't just look at one or two things; it looks at several variables simultaneously to see how they interact and affect each other.

Multivariate Design is like baking a cake with many ingredients. Instead of just looking at how flour affects the cake, you also consider sugar, eggs, and milk all at once. This way, you understand how everything works together to make the cake taste good or bad.

Multivariate Design has been a go-to method in psychology, economics, and social sciences since the latter half of the 20th century. With the advent of computers and advanced statistical software, analyzing multiple variables at once became a lot easier, and Multivariate Design soared in popularity.

Multivariate Design Pros

So, what's the benefit of using Multivariate Design? Its power lies in its complexity. By studying multiple variables at the same time, you can get a really rich, detailed understanding of what's going on.

Multivariate Design Cons

But that complexity can also be a drawback. With so many variables, it can be tough to tell which ones are really making a difference and which ones are just along for the ride.

Multivariate Design Uses

Imagine you're a coach trying to figure out the best strategy to win games. You wouldn't just look at how many points your star player scores; you'd also consider assists, rebounds, turnovers, and maybe even how loud the crowd is. A Multivariate Design would help you understand how all these factors work together to determine whether you win or lose.

A well-known example of Multivariate Design is in market research. Companies often use this approach to figure out how different factors—like price, packaging, and advertising—affect sales. By studying multiple variables at once, they can find the best combination to boost profits.

In our metaphorical research team, if True Experimental Design is the quarterback, Longitudinal Design is the wise elder, Factorial Design is the strategist, Cross-Sectional Design is the speedster, Correlational Design is the scout, Meta-Analysis is the coach, Non-Experimental Design is the journalist, Repeated Measures Design is the time traveler, Crossover Design is the utility player, Cluster Randomized Design is the team captain, and Mixed-Methods Design is the Renaissance player, then Multivariate Design is the multitasker—juggling many variables at once to get a fuller picture of what's happening.

15) Pretest-Posttest Design

Let's introduce Pretest-Posttest Design, the "Before and After" superstar of our research team. You've probably seen those before-and-after pictures in ads for weight loss programs or home renovations, right?

Well, this design is like that, but for science! Pretest-Posttest Design checks out what things are like before the experiment starts and then compares that to what things are like after the experiment ends.

This design is one of the classics, a staple in research for decades across various fields like psychology, education, and healthcare. It's so simple and straightforward that it has stayed popular for a long time.

In Pretest-Posttest Design, you measure your subject's behavior or condition before you introduce any changes—that's your "before" or "pretest." Then you do your experiment, and after it's done, you measure the same thing again—that's your "after" or "posttest."

Pretest-Posttest Design Pros

What makes Pretest-Posttest Design special? It's pretty easy to understand and doesn't require fancy statistics.

Pretest-Posttest Design Cons

But there are some pitfalls. For example, what if the kids in our math example get better at multiplication just because they're older or because they've taken the test before? That would make it hard to tell if the program is really effective or not.

Pretest-Posttest Design Uses

Let's say you're a teacher and you want to know if a new math program helps kids get better at multiplication. First, you'd give all the kids a multiplication test—that's your pretest. Then you'd teach them using the new math program. At the end, you'd give them the same test again—that's your posttest. If the kids do better on the second test, you might conclude that the program works.

One famous use of Pretest-Posttest Design is in evaluating the effectiveness of driver's education courses. Researchers will measure people's driving skills before and after the course to see if they've improved.

16) Solomon Four-Group Design

Next up is the Solomon Four-Group Design, the "chess master" of our research team. This design is all about strategy and careful planning. Named after Richard L. Solomon who introduced it in the 1940s, this method tries to correct some of the weaknesses in simpler designs, like the Pretest-Posttest Design.

Here's how it rolls: The Solomon Four-Group Design uses four different groups to test a hypothesis. Two groups get a pretest, then one of them receives the treatment or intervention, and both get a posttest. The other two groups skip the pretest, and only one of them receives the treatment before they both get a posttest.

Sound complicated? It's like playing 4D chess; you're thinking several moves ahead!

Solomon Four-Group Design Pros

What's the pro and con of the Solomon Four-Group Design? On the plus side, it provides really robust results because it accounts for so many variables.

Solomon Four-Group Design Cons

The downside? It's a lot of work and requires a lot of participants, making it more time-consuming and costly.

Solomon Four-Group Design Uses

Let's say you want to figure out if a new way of teaching history helps students remember facts better. Two classes take a history quiz (pretest), then one class uses the new teaching method while the other sticks with the old way. Both classes take another quiz afterward (posttest).

Meanwhile, two more classes skip the initial quiz, and then one uses the new method before both take the final quiz. Comparing all four groups will give you a much clearer picture of whether the new teaching method works and whether the pretest itself affects the outcome.

The Solomon Four-Group Design is less commonly used than simpler designs but is highly respected for its ability to control for more variables. It's a favorite in educational and psychological research where you really want to dig deep and figure out what's actually causing changes.

17) Adaptive Designs

Now, let's talk about Adaptive Designs, the chameleons of the experimental world.

Imagine you're a detective, and halfway through solving a case, you find a clue that changes everything. You wouldn't just stick to your old plan; you'd adapt and change your approach, right? That's exactly what Adaptive Designs allow researchers to do.

In an Adaptive Design, researchers can make changes to the study as it's happening, based on early results. In a traditional study, once you set your plan, you stick to it from start to finish.

Adaptive Design Pros

This method is particularly useful in fast-paced or high-stakes situations, like developing a new vaccine in the middle of a pandemic. The ability to adapt can save both time and resources, and more importantly, it can save lives by getting effective treatments out faster.

Adaptive Design Cons

But Adaptive Designs aren't without their drawbacks. They can be very complex to plan and carry out, and there's always a risk that the changes made during the study could introduce bias or errors.

Adaptive Design Uses

Adaptive Designs are most often seen in clinical trials, particularly in the medical and pharmaceutical fields.

For instance, if a new drug is showing really promising results, the study might be adjusted to give more participants the new treatment instead of a placebo. Or if one dose level is showing bad side effects, it might be dropped from the study.

The best part is, these changes are pre-planned. Researchers lay out in advance what changes might be made and under what conditions, which helps keep everything scientific and above board.

In terms of applications, besides their heavy usage in medical and pharmaceutical research, Adaptive Designs are also becoming increasingly popular in software testing and market research. In these fields, being able to quickly adjust to early results can give companies a significant advantage.

Adaptive Designs are like the agile startups of the research world—quick to pivot, keen to learn from ongoing results, and focused on rapid, efficient progress. However, they require a great deal of expertise and careful planning to ensure that the adaptability doesn't compromise the integrity of the research.

18) Bayesian Designs

Next, let's dive into Bayesian Designs, the data detectives of the research universe. Named after Thomas Bayes, an 18th-century statistician and minister, this design doesn't just look at what's happening now; it also takes into account what's happened before.

Imagine if you were a detective who not only looked at the evidence in front of you but also used your past cases to make better guesses about your current one. That's the essence of Bayesian Designs.

Bayesian Designs are like detective work in science. As you gather more clues (or data), you update your best guess on what's really happening. This way, your experiment gets smarter as it goes along.

In the world of research, Bayesian Designs are most notably used in areas where you have some prior knowledge that can inform your current study. For example, if earlier research shows that a certain type of medicine usually works well for a specific illness, a Bayesian Design would include that information when studying a new group of patients with the same illness.

Bayesian Design Pros

One of the major advantages of Bayesian Designs is their efficiency. Because they use existing data to inform the current experiment, often fewer resources are needed to reach a reliable conclusion.

Bayesian Design Cons

However, they can be quite complicated to set up and require a deep understanding of both statistics and the subject matter at hand.

Bayesian Design Uses

Bayesian Designs are highly valued in medical research, finance, environmental science, and even in Internet search algorithms. Their ability to continually update and refine hypotheses based on new evidence makes them particularly useful in fields where data is constantly evolving and where quick, informed decisions are crucial.

Here's a real-world example: In the development of personalized medicine, where treatments are tailored to individual patients, Bayesian Designs are invaluable. If a treatment has been effective for patients with similar genetics or symptoms in the past, a Bayesian approach can use that data to predict how well it might work for a new patient.

This type of design is also increasingly popular in machine learning and artificial intelligence. In these fields, Bayesian Designs help algorithms "learn" from past data to make better predictions or decisions in new situations. It's like teaching a computer to be a detective that gets better and better at solving puzzles the more puzzles it sees.

19) Covariate Adaptive Randomization

Now let's turn our attention to Covariate Adaptive Randomization, which you can think of as the "matchmaker" of experimental designs.

Picture a soccer coach trying to create the most balanced teams for a friendly match. They wouldn't just randomly assign players; they'd take into account each player's skills, experience, and other traits.

Covariate Adaptive Randomization is all about creating the most evenly matched groups possible for an experiment.

In traditional randomization, participants are allocated to different groups purely by chance. This is a pretty fair way to do things, but it can sometimes lead to unbalanced groups.

Imagine if all the professional-level players ended up on one soccer team and all the beginners on another; that wouldn't be a very informative match! Covariate Adaptive Randomization fixes this by using important traits or characteristics (called "covariates") to guide the randomization process.

Covariate Adaptive Randomization Pros

The benefits of this design are pretty clear: it aims for balance and fairness, making the final results more trustworthy.

Covariate Adaptive Randomization Cons

But it's not perfect. It can be complex to implement and requires a deep understanding of which characteristics are most important to balance.

Covariate Adaptive Randomization Uses

This design is particularly useful in medical trials. Let's say researchers are testing a new medication for high blood pressure. Participants might have different ages, weights, or pre-existing conditions that could affect the results.

Covariate Adaptive Randomization would make sure that each treatment group has a similar mix of these characteristics, making the results more reliable and easier to interpret.

In practical terms, this design is often seen in clinical trials for new drugs or therapies, but its principles are also applicable in fields like psychology, education, and social sciences.

For instance, in educational research, it might be used to ensure that classrooms being compared have similar distributions of students in terms of academic ability, socioeconomic status, and other factors.

Covariate Adaptive Randomization is like the wise elder of the group, ensuring that everyone has an equal opportunity to show their true capabilities, thereby making the collective results as reliable as possible.

20) Stepped Wedge Design

Let's now focus on the Stepped Wedge Design, a thoughtful and cautious member of the experimental design family.

Imagine you're trying out a new gardening technique, but you're not sure how well it will work. You decide to apply it to one section of your garden first, watch how it performs, and then gradually extend the technique to other sections. This way, you get to see its effects over time and across different conditions. That's basically how Stepped Wedge Design works.

In a Stepped Wedge Design, all participants or clusters start off in the control group, and then, at different times, they 'step' over to the intervention or treatment group. This creates a wedge-like pattern over time where more and more participants receive the treatment as the study progresses. It's like rolling out a new policy in phases, monitoring its impact at each stage before extending it to more people.

Stepped Wedge Design Pros

The Stepped Wedge Design offers several advantages. Firstly, it allows for the study of interventions that are expected to do more good than harm, which makes it ethically appealing.

Secondly, it's useful when resources are limited and it's not feasible to roll out a new treatment to everyone at once. Lastly, because everyone eventually receives the treatment, it can be easier to get buy-in from participants or organizations involved in the study.

Stepped Wedge Design Cons

However, this design can be complex to analyze because it has to account for both the time factor and the changing conditions in each 'step' of the wedge. And like any study where participants know they're receiving an intervention, there's the potential for the results to be influenced by the placebo effect or other biases.

Stepped Wedge Design Uses

This design is particularly useful in health and social care research. For instance, if a hospital wants to implement a new hygiene protocol, it might start in one department, assess its impact, and then roll it out to other departments over time. This allows the hospital to adjust and refine the new protocol based on real-world data before it's fully implemented.

In terms of applications, Stepped Wedge Designs are commonly used in public health initiatives, organizational changes in healthcare settings, and social policy trials. They are particularly useful in situations where an intervention is being rolled out gradually and it's important to understand its impacts at each stage.

21) Sequential Design

Next up is Sequential Design, the dynamic and flexible member of our experimental design family.

Imagine you're playing a video game where you can choose different paths. If you take one path and find a treasure chest, you might decide to continue in that direction. If you hit a dead end, you might backtrack and try a different route. Sequential Design operates in a similar fashion, allowing researchers to make decisions at different stages based on what they've learned so far.

In a Sequential Design, the experiment is broken down into smaller parts, or "sequences." After each sequence, researchers pause to look at the data they've collected. Based on those findings, they then decide whether to stop the experiment because they've got enough information, or to continue and perhaps even modify the next sequence.

Sequential Design Pros

This allows for a more efficient use of resources, as you're only continuing with the experiment if the data suggests it's worth doing so.

One of the great things about Sequential Design is its efficiency. Because you're making data-driven decisions along the way, you can often reach conclusions more quickly and with fewer resources.

Sequential Design Cons

However, it requires careful planning and expertise to ensure that these "stop or go" decisions are made correctly and without bias.

Sequential Design Uses

In terms of its applications, besides healthcare and medicine, Sequential Design is also popular in quality control in manufacturing, environmental monitoring, and financial modeling. In these areas, being able to make quick decisions based on incoming data can be a big advantage.

This design is often used in clinical trials involving new medications or treatments. For example, if early results show that a new drug has significant side effects, the trial can be stopped before more people are exposed to it.

On the flip side, if the drug is showing promising results, the trial might be expanded to include more participants or to extend the testing period.

Think of Sequential Design as the nimble athlete of experimental designs, capable of quick pivots and adjustments to reach the finish line in the most effective way possible. But just like an athlete needs a good coach, this design requires expert oversight to make sure it stays on the right track.

22) Field Experiments

Last but certainly not least, let's explore Field Experiments—the adventurers of the experimental design world.

Picture a scientist leaving the controlled environment of a lab to test a theory in the real world, like a biologist studying animals in their natural habitat or a social scientist observing people in a real community. These are Field Experiments, and they're all about getting out there and gathering data in real-world settings.

Field Experiments embrace the messiness of the real world, unlike laboratory experiments, where everything is controlled down to the smallest detail. This makes them both exciting and challenging.

Field Experiment Pros

On one hand, the results often give us a better understanding of how things work outside the lab.

While Field Experiments offer real-world relevance, they come with challenges like controlling for outside factors and the ethical considerations of intervening in people's lives without their knowledge.

Field Experiment Cons

On the other hand, the lack of control can make it harder to tell exactly what's causing what. Yet, despite these challenges, they remain a valuable tool for researchers who want to understand how theories play out in the real world.

Field Experiment Uses

Let's say a school wants to improve student performance. In a Field Experiment, they might change the school's daily schedule for one semester and keep track of how students perform compared to another school where the schedule remained the same.

Because the study is happening in a real school with real students, the results could be very useful for understanding how the change might work in other schools. But since it's the real world, lots of other factors—like changes in teachers or even the weather—could affect the results.

Field Experiments are widely used in economics, psychology, education, and public policy. For example, you might have heard of the famous "Broken Windows" experiment in the 1980s that looked at how small signs of disorder, like broken windows or graffiti, could encourage more serious crime in neighborhoods. This experiment had a big impact on how cities think about crime prevention.

From the foundational concepts of control groups and independent variables to the sophisticated layouts like Covariate Adaptive Randomization and Sequential Design, it's clear that the realm of experimental design is as varied as it is fascinating.

We've seen that each design has its own special talents, ideal for specific situations. Some designs, like the Classic Controlled Experiment, are like reliable old friends you can always count on.

Others, like Sequential Design, are flexible and adaptable, making quick changes based on what they learn. And let's not forget the adventurous Field Experiments, which take us out of the lab and into the real world to discover things we might not see otherwise.

Choosing the right experimental design is like picking the right tool for the job. The method you choose can make a big difference in how reliable your results are and how much people will trust what you've discovered. And as we've learned, there's a design to suit just about every question, every problem, and every curiosity.

So the next time you read about a new discovery in medicine, psychology, or any other field, you'll have a better understanding of the thought and planning that went into figuring things out. Experimental design is more than just a set of rules; it's a structured way to explore the unknown and answer questions that can change the world.

Related posts:

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• 40+ Famous Psychologists (Images + Biographies)
• 11+ Psychology Experiment Ideas (Goals + Methods)
• The Little Albert Experiment
• 41+ White Collar Job Examples (Salary + Path)

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• Experimental Research Designs: Types, Examples & Methods

Experimental research is the most familiar type of research design for individuals in the physical sciences and a host of other fields. This is mainly because experimental research is a classical scientific experiment, similar to those performed in high school science classes.

Imagine taking 2 samples of the same plant and exposing one of them to sunlight, while the other is kept away from sunlight. Let the plant exposed to sunlight be called sample A, while the latter is called sample B.

If after the duration of the research, we find out that sample A grows and sample B dies, even though they are both regularly wetted and given the same treatment. Therefore, we can conclude that sunlight will aid growth in all similar plants.

What is Experimental Research?

Experimental research is a scientific approach to research, where one or more independent variables are manipulated and applied to one or more dependent variables to measure their effect on the latter. The effect of the independent variables on the dependent variables is usually observed and recorded over some time, to aid researchers in drawing a reasonable conclusion regarding the relationship between these 2 variable types.

The experimental research method is widely used in physical and social sciences, psychology, and education. It is based on the comparison between two or more groups with a straightforward logic, which may, however, be difficult to execute.

Mostly related to a laboratory test procedure, experimental research designs involve collecting quantitative data and performing statistical analysis on them during research. Therefore, making it an example of quantitative research method .

What are The Types of Experimental Research Design?

The types of experimental research design are determined by the way the researcher assigns subjects to different conditions and groups. They are of 3 types, namely; pre-experimental, quasi-experimental, and true experimental research.

Pre-experimental Research Design

In pre-experimental research design, either a group or various dependent groups are observed for the effect of the application of an independent variable which is presumed to cause change. It is the simplest form of experimental research design and is treated with no control group.

Although very practical, experimental research is lacking in several areas of the true-experimental criteria. The pre-experimental research design is further divided into three types

• One-shot Case Study Research Design

In this type of experimental study, only one dependent group or variable is considered. The study is carried out after some treatment which was presumed to cause change, making it a posttest study.

• One-group Pretest-posttest Research Design: 

This research design combines both posttest and pretest study by carrying out a test on a single group before the treatment is administered and after the treatment is administered. With the former being administered at the beginning of treatment and later at the end.

• Static-group Comparison: 

In a static-group comparison study, 2 or more groups are placed under observation, where only one of the groups is subjected to some treatment while the other groups are held static. All the groups are post-tested, and the observed differences between the groups are assumed to be a result of the treatment.

Quasi-experimental Research Design

  The word “quasi” means partial, half, or pseudo. Therefore, the quasi-experimental research bearing a resemblance to the true experimental research, but not the same.  In quasi-experiments, the participants are not randomly assigned, and as such, they are used in settings where randomization is difficult or impossible.

 This is very common in educational research, where administrators are unwilling to allow the random selection of students for experimental samples.

Some examples of quasi-experimental research design include; the time series, no equivalent control group design, and the counterbalanced design.

True Experimental Research Design

The true experimental research design relies on statistical analysis to approve or disprove a hypothesis. It is the most accurate type of experimental design and may be carried out with or without a pretest on at least 2 randomly assigned dependent subjects.

The true experimental research design must contain a control group, a variable that can be manipulated by the researcher, and the distribution must be random. The classification of true experimental design include:

• The posttest-only Control Group Design: In this design, subjects are randomly selected and assigned to the 2 groups (control and experimental), and only the experimental group is treated. After close observation, both groups are post-tested, and a conclusion is drawn from the difference between these groups.
• The pretest-posttest Control Group Design: For this control group design, subjects are randomly assigned to the 2 groups, both are presented, but only the experimental group is treated. After close observation, both groups are post-tested to measure the degree of change in each group.
• Solomon four-group Design: This is the combination of the pretest-only and the pretest-posttest control groups. In this case, the randomly selected subjects are placed into 4 groups.

The first two of these groups are tested using the posttest-only method, while the other two are tested using the pretest-posttest method.

Examples of Experimental Research

Experimental research examples are different, depending on the type of experimental research design that is being considered. The most basic example of experimental research is laboratory experiments, which may differ in nature depending on the subject of research.

Administering Exams After The End of Semester

During the semester, students in a class are lectured on particular courses and an exam is administered at the end of the semester. In this case, the students are the subjects or dependent variables while the lectures are the independent variables treated on the subjects.

Only one group of carefully selected subjects are considered in this research, making it a pre-experimental research design example. We will also notice that tests are only carried out at the end of the semester, and not at the beginning.

Further making it easy for us to conclude that it is a one-shot case study research. 

Employee Skill Evaluation

Before employing a job seeker, organizations conduct tests that are used to screen out less qualified candidates from the pool of qualified applicants. This way, organizations can determine an employee’s skill set at the point of employment.

In the course of employment, organizations also carry out employee training to improve employee productivity and generally grow the organization. Further evaluation is carried out at the end of each training to test the impact of the training on employee skills, and test for improvement.

Here, the subject is the employee, while the treatment is the training conducted. This is a pretest-posttest control group experimental research example.

Evaluation of Teaching Method

Let us consider an academic institution that wants to evaluate the teaching method of 2 teachers to determine which is best. Imagine a case whereby the students assigned to each teacher is carefully selected probably due to personal request by parents or due to stubbornness and smartness.

This is a no equivalent group design example because the samples are not equal. By evaluating the effectiveness of each teacher’s teaching method this way, we may conclude after a post-test has been carried out.

However, this may be influenced by factors like the natural sweetness of a student. For example, a very smart student will grab more easily than his or her peers irrespective of the method of teaching.

What are the Characteristics of Experimental Research?  

Experimental research contains dependent, independent and extraneous variables. The dependent variables are the variables being treated or manipulated and are sometimes called the subject of the research.

The independent variables are the experimental treatment being exerted on the dependent variables. Extraneous variables, on the other hand, are other factors affecting the experiment that may also contribute to the change.

The setting is where the experiment is carried out. Many experiments are carried out in the laboratory, where control can be exerted on the extraneous variables, thereby eliminating them.

Other experiments are carried out in a less controllable setting. The choice of setting used in research depends on the nature of the experiment being carried out.

• Multivariable

Experimental research may include multiple independent variables, e.g. time, skills, test scores, etc.

Why Use Experimental Research Design?  

Experimental research design can be majorly used in physical sciences, social sciences, education, and psychology. It is used to make predictions and draw conclusions on a subject matter. 

Some uses of experimental research design are highlighted below.

• Medicine: Experimental research is used to provide the proper treatment for diseases. In most cases, rather than directly using patients as the research subject, researchers take a sample of the bacteria from the patient’s body and are treated with the developed antibacterial

The changes observed during this period are recorded and evaluated to determine its effectiveness. This process can be carried out using different experimental research methods.

• Education: Asides from science subjects like Chemistry and Physics which involves teaching students how to perform experimental research, it can also be used in improving the standard of an academic institution. This includes testing students’ knowledge on different topics, coming up with better teaching methods, and the implementation of other programs that will aid student learning.
• Human Behavior: Social scientists are the ones who mostly use experimental research to test human behaviour. For example, consider 2 people randomly chosen to be the subject of the social interaction research where one person is placed in a room without human interaction for 1 year.

The other person is placed in a room with a few other people, enjoying human interaction. There will be a difference in their behaviour at the end of the experiment.

• UI/UX: During the product development phase, one of the major aims of the product team is to create a great user experience with the product. Therefore, before launching the final product design, potential are brought in to interact with the product.

For example, when finding it difficult to choose how to position a button or feature on the app interface, a random sample of product testers are allowed to test the 2 samples and how the button positioning influences the user interaction is recorded.

What are the Disadvantages of Experimental Research?  

• It is highly prone to human error due to its dependency on variable control which may not be properly implemented. These errors could eliminate the validity of the experiment and the research being conducted.
• Exerting control of extraneous variables may create unrealistic situations. Eliminating real-life variables will result in inaccurate conclusions. This may also result in researchers controlling the variables to suit his or her personal preferences.
• It is a time-consuming process. So much time is spent on testing dependent variables and waiting for the effect of the manipulation of dependent variables to manifest.
• It is expensive.
• It is very risky and may have ethical complications that cannot be ignored. This is common in medical research, where failed trials may lead to a patient’s death or a deteriorating health condition.
• Experimental research results are not descriptive.
• Response bias can also be supplied by the subject of the conversation.
• Human responses in experimental research can be difficult to measure.

What are the Data Collection Methods in Experimental Research?  

Data collection methods in experimental research are the different ways in which data can be collected for experimental research. They are used in different cases, depending on the type of research being carried out.

1. Observational Study

This type of study is carried out over a long period. It measures and observes the variables of interest without changing existing conditions.

When researching the effect of social interaction on human behavior, the subjects who are placed in 2 different environments are observed throughout the research. No matter the kind of absurd behavior that is exhibited by the subject during this period, its condition will not be changed.

This may be a very risky thing to do in medical cases because it may lead to death or worse medical conditions.

2. Simulations

This procedure uses mathematical, physical, or computer models to replicate a real-life process or situation. It is frequently used when the actual situation is too expensive, dangerous, or impractical to replicate in real life.

This method is commonly used in engineering and operational research for learning purposes and sometimes as a tool to estimate possible outcomes of real research. Some common situation software are Simulink, MATLAB, and Simul8.

Not all kinds of experimental research can be carried out using simulation as a data collection tool . It is very impractical for a lot of laboratory-based research that involves chemical processes.

A survey is a tool used to gather relevant data about the characteristics of a population and is one of the most common data collection tools. A survey consists of a group of questions prepared by the researcher, to be answered by the research subject.

Surveys can be shared with the respondents both physically and electronically. When collecting data through surveys, the kind of data collected depends on the respondent, and researchers have limited control over it.

Formplus is the best tool for collecting experimental data using survey s. It has relevant features that will aid the data collection process and can also be used in other aspects of experimental research.

Differences between Experimental and Non-Experimental Research 

1. In experimental research, the researcher can control and manipulate the environment of the research, including the predictor variable which can be changed. On the other hand, non-experimental research cannot be controlled or manipulated by the researcher at will.

This is because it takes place in a real-life setting, where extraneous variables cannot be eliminated. Therefore, it is more difficult to conclude non-experimental studies, even though they are much more flexible and allow for a greater range of study fields.

2. The relationship between cause and effect cannot be established in non-experimental research, while it can be established in experimental research. This may be because many extraneous variables also influence the changes in the research subject, making it difficult to point at a particular variable as the cause of a particular change

3. Independent variables are not introduced, withdrawn, or manipulated in non-experimental designs, but the same may not be said about experimental research.

Experimental Research vs. Alternatives and When to Use Them

1. experimental research vs causal comparative.

Experimental research enables you to control variables and identify how the independent variable affects the dependent variable. Causal-comparative find out the cause-and-effect relationship between the variables by comparing already existing groups that are affected differently by the independent variable.

For example, in an experiment to see how K-12 education affects children and teenager development. An experimental research would split the children into groups, some would get formal K-12 education, while others won’t. This is not ethically right because every child has the right to education. So, what we do instead would be to compare already existing groups of children who are getting formal education with those who due to some circumstances can not.

Pros and Cons of Experimental vs Causal-Comparative Research

• Causal-Comparative:   Strengths:  More realistic than experiments, can be conducted in real-world settings.  Weaknesses:  Establishing causality can be weaker due to the lack of manipulation.

2. Experimental Research vs Correlational Research

When experimenting, you are trying to establish a cause-and-effect relationship between different variables. For example, you are trying to establish the effect of heat on water, the temperature keeps changing (independent variable) and you see how it affects the water (dependent variable).

For correlational research, you are not necessarily interested in the why or the cause-and-effect relationship between the variables, you are focusing on the relationship. Using the same water and temperature example, you are only interested in the fact that they change, you are not investigating which of the variables or other variables causes them to change.

Pros and Cons of Experimental vs Correlational Research

3. experimental research vs descriptive research.

With experimental research, you alter the independent variable to see how it affects the dependent variable, but with descriptive research you are simply studying the characteristics of the variable you are studying.

So, in an experiment to see how blown glass reacts to temperature, experimental research would keep altering the temperature to varying levels of high and low to see how it affects the dependent variable (glass). But descriptive research would investigate the glass properties.

Pros and Cons of Experimental vs Descriptive Research

4. experimental research vs action research.

Experimental research tests for causal relationships by focusing on one independent variable vs the dependent variable and keeps other variables constant. So, you are testing hypotheses and using the information from the research to contribute to knowledge.

However, with action research, you are using a real-world setting which means you are not controlling variables. You are also performing the research to solve actual problems and improve already established practices.

For example, if you are testing for how long commutes affect workers’ productivity. With experimental research, you would vary the length of commute to see how the time affects work. But with action research, you would account for other factors such as weather, commute route, nutrition, etc. Also, experimental research helps know the relationship between commute time and productivity, while action research helps you look for ways to improve productivity

Pros and Cons of Experimental vs Action Research

Conclusion  .

Experimental research designs are often considered to be the standard in research designs. This is partly due to the common misconception that research is equivalent to scientific experiments—a component of experimental research design.

In this research design, one or more subjects or dependent variables are randomly assigned to different treatments (i.e. independent variables manipulated by the researcher) and the results are observed to conclude. One of the uniqueness of experimental research is in its ability to control the effect of extraneous variables.

Experimental research is suitable for research whose goal is to examine cause-effect relationships, e.g. explanatory research. It can be conducted in the laboratory or field settings, depending on the aim of the research that is being carried out. 

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Experimental Research Design — 6 mistakes you should never make!

Since school days’ students perform scientific experiments that provide results that define and prove the laws and theorems in science. These experiments are laid on a strong foundation of experimental research designs.

An experimental research design helps researchers execute their research objectives with more clarity and transparency.

In this article, we will not only discuss the key aspects of experimental research designs but also the issues to avoid and problems to resolve while designing your research study.

Table of Contents

What Is Experimental Research Design?

Experimental research design is a framework of protocols and procedures created to conduct experimental research with a scientific approach using two sets of variables. Herein, the first set of variables acts as a constant, used to measure the differences of the second set. The best example of experimental research methods is quantitative research .

Experimental research helps a researcher gather the necessary data for making better research decisions and determining the facts of a research study.

When Can a Researcher Conduct Experimental Research?

A researcher can conduct experimental research in the following situations —

• When time is an important factor in establishing a relationship between the cause and effect.
• When there is an invariable or never-changing behavior between the cause and effect.
• Finally, when the researcher wishes to understand the importance of the cause and effect.

Importance of Experimental Research Design

To publish significant results, choosing a quality research design forms the foundation to build the research study. Moreover, effective research design helps establish quality decision-making procedures, structures the research to lead to easier data analysis, and addresses the main research question. Therefore, it is essential to cater undivided attention and time to create an experimental research design before beginning the practical experiment.

By creating a research design, a researcher is also giving oneself time to organize the research, set up relevant boundaries for the study, and increase the reliability of the results. Through all these efforts, one could also avoid inconclusive results. If any part of the research design is flawed, it will reflect on the quality of the results derived.

Types of Experimental Research Designs

Based on the methods used to collect data in experimental studies, the experimental research designs are of three primary types:

1. Pre-experimental Research Design

A research study could conduct pre-experimental research design when a group or many groups are under observation after implementing factors of cause and effect of the research. The pre-experimental design will help researchers understand whether further investigation is necessary for the groups under observation.

Pre-experimental research is of three types —

• One-shot Case Study Research Design
• One-group Pretest-posttest Research Design
• Static-group Comparison

2. True Experimental Research Design

A true experimental research design relies on statistical analysis to prove or disprove a researcher’s hypothesis. It is one of the most accurate forms of research because it provides specific scientific evidence. Furthermore, out of all the types of experimental designs, only a true experimental design can establish a cause-effect relationship within a group. However, in a true experiment, a researcher must satisfy these three factors —

• There is a control group that is not subjected to changes and an experimental group that will experience the changed variables
• A variable that can be manipulated by the researcher
• Random distribution of the variables

This type of experimental research is commonly observed in the physical sciences.

3. Quasi-experimental Research Design

The word “Quasi” means similarity. A quasi-experimental design is similar to a true experimental design. However, the difference between the two is the assignment of the control group. In this research design, an independent variable is manipulated, but the participants of a group are not randomly assigned. This type of research design is used in field settings where random assignment is either irrelevant or not required.

The classification of the research subjects, conditions, or groups determines the type of research design to be used.

Advantages of Experimental Research

Experimental research allows you to test your idea in a controlled environment before taking the research to clinical trials. Moreover, it provides the best method to test your theory because of the following advantages:

• Researchers have firm control over variables to obtain results.
• The subject does not impact the effectiveness of experimental research. Anyone can implement it for research purposes.
• The results are specific.
• Post results analysis, research findings from the same dataset can be repurposed for similar research ideas.
• Researchers can identify the cause and effect of the hypothesis and further analyze this relationship to determine in-depth ideas.
• Experimental research makes an ideal starting point. The collected data could be used as a foundation to build new research ideas for further studies.

6 Mistakes to Avoid While Designing Your Research

There is no order to this list, and any one of these issues can seriously compromise the quality of your research. You could refer to the list as a checklist of what to avoid while designing your research.

1. Invalid Theoretical Framework

Usually, researchers miss out on checking if their hypothesis is logical to be tested. If your research design does not have basic assumptions or postulates, then it is fundamentally flawed and you need to rework on your research framework.

2. Inadequate Literature Study

Without a comprehensive research literature review , it is difficult to identify and fill the knowledge and information gaps. Furthermore, you need to clearly state how your research will contribute to the research field, either by adding value to the pertinent literature or challenging previous findings and assumptions.

3. Insufficient or Incorrect Statistical Analysis

Statistical results are one of the most trusted scientific evidence. The ultimate goal of a research experiment is to gain valid and sustainable evidence. Therefore, incorrect statistical analysis could affect the quality of any quantitative research.

4. Undefined Research Problem

This is one of the most basic aspects of research design. The research problem statement must be clear and to do that, you must set the framework for the development of research questions that address the core problems.

5. Research Limitations

Every study has some type of limitations . You should anticipate and incorporate those limitations into your conclusion, as well as the basic research design. Include a statement in your manuscript about any perceived limitations, and how you considered them while designing your experiment and drawing the conclusion.

6. Ethical Implications

The most important yet less talked about topic is the ethical issue. Your research design must include ways to minimize any risk for your participants and also address the research problem or question at hand. If you cannot manage the ethical norms along with your research study, your research objectives and validity could be questioned.

Experimental Research Design Example

In an experimental design, a researcher gathers plant samples and then randomly assigns half the samples to photosynthesize in sunlight and the other half to be kept in a dark box without sunlight, while controlling all the other variables (nutrients, water, soil, etc.)

By comparing their outcomes in biochemical tests, the researcher can confirm that the changes in the plants were due to the sunlight and not the other variables.

Experimental research is often the final form of a study conducted in the research process which is considered to provide conclusive and specific results. But it is not meant for every research. It involves a lot of resources, time, and money and is not easy to conduct, unless a foundation of research is built. Yet it is widely used in research institutes and commercial industries, for its most conclusive results in the scientific approach.

Have you worked on research designs? How was your experience creating an experimental design? What difficulties did you face? Do write to us or comment below and share your insights on experimental research designs!

Frequently Asked Questions

Randomization is important in an experimental research because it ensures unbiased results of the experiment. It also measures the cause-effect relationship on a particular group of interest.

Experimental research design lay the foundation of a research and structures the research to establish quality decision making process.

There are 3 types of experimental research designs. These are pre-experimental research design, true experimental research design, and quasi experimental research design.

The difference between an experimental and a quasi-experimental design are: 1. The assignment of the control group in quasi experimental research is non-random, unlike true experimental design, which is randomly assigned. 2. Experimental research group always has a control group; on the other hand, it may not be always present in quasi experimental research.

Experimental research establishes a cause-effect relationship by testing a theory or hypothesis using experimental groups or control variables. In contrast, descriptive research describes a study or a topic by defining the variables under it and answering the questions related to the same.

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Experimental Research: What it is + Types of designs

Any research conducted under scientifically acceptable conditions uses experimental methods. The success of experimental studies hinges on researchers confirming the change of a variable is based solely on the manipulation of the constant variable. The research should establish a notable cause and effect.

What is Experimental Research?

Experimental research is a study conducted with a scientific approach using two sets of variables. The first set acts as a constant, which you use to measure the differences of the second set. Quantitative research methods , for example, are experimental.

If you don’t have enough data to support your decisions, you must first determine the facts. This research gathers the data necessary to help you make better decisions.

You can conduct experimental research in the following situations:

• Time is a vital factor in establishing a relationship between cause and effect.
• Invariable behavior between cause and effect.
• You wish to understand the importance of cause and effect.

Experimental Research Design Types

The classic experimental design definition is: “The methods used to collect data in experimental studies.”

There are three primary types of experimental design:

• Pre-experimental research design
• True experimental research design
• Quasi-experimental research design

The way you classify research subjects based on conditions or groups determines the type of research design  you should use.

0 1. Pre-Experimental Design

A group, or various groups, are kept under observation after implementing cause and effect factors. You’ll conduct this research to understand whether further investigation is necessary for these particular groups.

You can break down pre-experimental research further into three types:

• One-shot Case Study Research Design
• One-group Pretest-posttest Research Design
• Static-group Comparison

0 2. True Experimental Design

It relies on statistical analysis to prove or disprove a hypothesis, making it the most accurate form of research. Of the types of experimental design, only true design can establish a cause-effect relationship within a group. In a true experiment, three factors need to be satisfied:

• There is a Control Group, which won’t be subject to changes, and an Experimental Group, which will experience the changed variables.
• A variable that can be manipulated by the researcher
• Random distribution

This experimental research method commonly occurs in the physical sciences.

0 3. Quasi-Experimental Design

The word “Quasi” indicates similarity. A quasi-experimental design is similar to an experimental one, but it is not the same. The difference between the two is the assignment of a control group. In this research, an independent variable is manipulated, but the participants of a group are not randomly assigned. Quasi-research is used in field settings where random assignment is either irrelevant or not required.

Importance of Experimental Design

Experimental research is a powerful tool for understanding cause-and-effect relationships. It allows us to manipulate variables and observe the effects, which is crucial for understanding how different factors influence the outcome of a study.

But the importance of experimental research goes beyond that. It’s a critical method for many scientific and academic studies. It allows us to test theories, develop new products, and make groundbreaking discoveries.

For example, this research is essential for developing new drugs and medical treatments. Researchers can understand how a new drug works by manipulating dosage and administration variables and identifying potential side effects.

Similarly, experimental research is used in the field of psychology to test theories and understand human behavior. By manipulating variables such as stimuli, researchers can gain insights into how the brain works and identify new treatment options for mental health disorders.

It is also widely used in the field of education. It allows educators to test new teaching methods and identify what works best. By manipulating variables such as class size, teaching style, and curriculum, researchers can understand how students learn and identify new ways to improve educational outcomes.

In addition, experimental research is a powerful tool for businesses and organizations. By manipulating variables such as marketing strategies, product design, and customer service, companies can understand what works best and identify new opportunities for growth.

Advantages of Experimental Research

When talking about this research, we can think of human life. Babies do their own rudimentary experiments (such as putting objects in their mouths) to learn about the world around them, while older children and teens do experiments at school to learn more about science.

Ancient scientists used this research to prove that their hypotheses were correct. For example, Galileo Galilei and Antoine Lavoisier conducted various experiments to discover key concepts in physics and chemistry. The same is true of modern experts, who use this scientific method to see if new drugs are effective, discover treatments for diseases, and create new electronic devices (among others).

It’s vital to test new ideas or theories. Why put time, effort, and funding into something that may not work?

This research allows you to test your idea in a controlled environment before marketing. It also provides the best method to test your theory thanks to the following advantages:

• Researchers have a stronger hold over variables to obtain desired results.
• The subject or industry does not impact the effectiveness of experimental research. Any industry can implement it for research purposes.
• The results are specific.
• After analyzing the results, you can apply your findings to similar ideas or situations.
• You can identify the cause and effect of a hypothesis. Researchers can further analyze this relationship to determine more in-depth ideas.
• Experimental research makes an ideal starting point. The data you collect is a foundation for building more ideas and conducting more action research .

Whether you want to know how the public will react to a new product or if a certain food increases the chance of disease, experimental research is the best place to start. Begin your research by finding subjects using  QuestionPro Audience  and other tools today.

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Statistics By Jim

Making statistics intuitive

Experimental Design: Definition and Types

By Jim Frost 3 Comments

What is Experimental Design?

An experimental design is a detailed plan for collecting and using data to identify causal relationships. Through careful planning, the design of experiments allows your data collection efforts to have a reasonable chance of detecting effects and testing hypotheses that answer your research questions.

An experiment is a data collection procedure that occurs in controlled conditions to identify and understand causal relationships between variables. Researchers can use many potential designs. The ultimate choice depends on their research question, resources, goals, and constraints. In some fields of study, researchers refer to experimental design as the design of experiments (DOE). Both terms are synonymous.

Ultimately, the design of experiments helps ensure that your procedures and data will evaluate your research question effectively. Without an experimental design, you might waste your efforts in a process that, for many potential reasons, can’t answer your research question. In short, it helps you trust your results.

Learn more about Independent and Dependent Variables .

Design of Experiments: Goals & Settings

Experiments occur in many settings, ranging from psychology, social sciences, medicine, physics, engineering, and industrial and service sectors. Typically, experimental goals are to discover a previously unknown effect , confirm a known effect, or test a hypothesis.

Effects represent causal relationships between variables. For example, in a medical experiment, does the new medicine cause an improvement in health outcomes? If so, the medicine has a causal effect on the outcome.

An experimental design’s focus depends on the subject area and can include the following goals:

• Understanding the relationships between variables.
• Identifying the variables that have the largest impact on the outcomes.
• Finding the input variable settings that produce an optimal result.

For example, psychologists have conducted experiments to understand how conformity affects decision-making. Sociologists have performed experiments to determine whether ethnicity affects the public reaction to staged bike thefts. These experiments map out the causal relationships between variables, and their primary goal is to understand the role of various factors.

Conversely, in a manufacturing environment, the researchers might use an experimental design to find the factors that most effectively improve their product’s strength, identify the optimal manufacturing settings, and do all that while accounting for various constraints. In short, a manufacturer’s goal is often to use experiments to improve their products cost-effectively.

In a medical experiment, the goal might be to quantify the medicine’s effect and find the optimum dosage.

Developing an Experimental Design

Developing an experimental design involves planning that maximizes the potential to collect data that is both trustworthy and able to detect causal relationships. Specifically, these studies aim to see effects when they exist in the population the researchers are studying, preferentially favor causal effects, isolate each factor’s true effect from potential confounders, and produce conclusions that you can generalize to the real world.

To accomplish these goals, experimental designs carefully manage data validity and reliability , and internal and external experimental validity. When your experiment is valid and reliable, you can expect your procedures and data to produce trustworthy results.

An excellent experimental design involves the following:

• Lots of preplanning.
• Developing experimental treatments.
• Determining how to assign subjects to treatment groups.

The remainder of this article focuses on how experimental designs incorporate these essential items to accomplish their research goals.

Learn more about Data Reliability vs. Validity and Internal and External Experimental Validity .

Preplanning, Defining, and Operationalizing for Design of Experiments

This phase of the design of experiments helps you identify critical variables, know how to measure them while ensuring reliability and validity, and understand the relationships between them. The review can also help you find ways to reduce sources of variability, which increases your ability to detect treatment effects. Notably, the literature review allows you to learn how similar studies designed their experiments and the challenges they faced.

Operationalizing a study involves taking your research question, using the background information you gathered, and formulating an actionable plan.

This process should produce a specific and testable hypothesis using data that you can reasonably collect given the resources available to the experiment.

• Null hypothesis : The jumping exercise intervention does not affect bone density.
• Alternative hypothesis : The jumping exercise intervention affects bone density.

To learn more about this early phase, read Five Steps for Conducting Scientific Studies with Statistical Analyses .

Formulating Treatments in Experimental Designs

In an experimental design, treatments are variables that the researchers control. They are the primary independent variables of interest. Researchers administer the treatment to the subjects or items in the experiment and want to know whether it causes changes in the outcome.

As the name implies, a treatment can be medical in nature, such as a new medicine or vaccine. But it’s a general term that applies to other things such as training programs, manufacturing settings, teaching methods, and types of fertilizers. I helped run an experiment where the treatment was a jumping exercise intervention that we hoped would increase bone density. All these treatment examples are things that potentially influence a measurable outcome.

Even when you know your treatment generally, you must carefully consider the amount. How large of a dose? If you’re comparing three different temperatures in a manufacturing process, how far apart are they? For my bone mineral density study, we had to determine how frequently the exercise sessions would occur and how long each lasted.

How you define the treatments in the design of experiments can affect your findings and the generalizability of your results.

Assigning Subjects to Experimental Groups

A crucial decision for all experimental designs is determining how researchers assign subjects to the experimental conditions—the treatment and control groups. The control group is often, but not always, the lack of a treatment. It serves as a basis for comparison by showing outcomes for subjects who don’t receive a treatment. Learn more about Control Groups .

How your experimental design assigns subjects to the groups affects how confident you can be that the findings represent true causal effects rather than mere correlation caused by confounders. Indeed, the assignment method influences how you control for confounding variables. This is the difference between correlation and causation .

Imagine a study finds that vitamin consumption correlates with better health outcomes. As a researcher, you want to be able to say that vitamin consumption causes the improvements. However, with the wrong experimental design, you might only be able to say there is an association. A confounder, and not the vitamins, might actually cause the health benefits.

Let’s explore some of the ways to assign subjects in design of experiments.

Completely Randomized Designs

A completely randomized experimental design randomly assigns all subjects to the treatment and control groups. You simply take each participant and use a random process to determine their group assignment. You can flip coins, roll a die, or use a computer. Randomized experiments must be prospective studies because they need to be able to control group assignment.

Random assignment in the design of experiments helps ensure that the groups are roughly equivalent at the beginning of the study. This equivalence at the start increases your confidence that any differences you see at the end were caused by the treatments. The randomization tends to equalize confounders between the experimental groups and, thereby, cancels out their effects, leaving only the treatment effects.

For example, in a vitamin study, the researchers can randomly assign participants to either the control or vitamin group. Because the groups are approximately equal when the experiment starts, if the health outcomes are different at the end of the study, the researchers can be confident that the vitamins caused those improvements.

Statisticians consider randomized experimental designs to be the best for identifying causal relationships.

If you can’t randomly assign subjects but want to draw causal conclusions about an intervention, consider using a quasi-experimental design .

Learn more about Randomized Controlled Trials and Random Assignment in Experiments .

Randomized Block Designs

Nuisance factors are variables that can affect the outcome, but they are not the researcher’s primary interest. Unfortunately, they can hide or distort the treatment results. When experimenters know about specific nuisance factors, they can use a randomized block design to minimize their impact.

This experimental design takes subjects with a shared “nuisance” characteristic and groups them into blocks. The participants in each block are then randomly assigned to the experimental groups. This process allows the experiment to control for known nuisance factors.

Blocking in the design of experiments reduces the impact of nuisance factors on experimental error. The analysis assesses the effects of the treatment within each block, which removes the variability between blocks. The result is that blocked experimental designs can reduce the impact of nuisance variables, increasing the ability to detect treatment effects accurately.

Suppose you’re testing various teaching methods. Because grade level likely affects educational outcomes, you might use grade level as a blocking factor. To use a randomized block design for this scenario, divide the participants by grade level and then randomly assign the members of each grade level to the experimental groups.

A standard guideline for an experimental design is to “Block what you can, randomize what you cannot.” Use blocking for a few primary nuisance factors. Then use random assignment to distribute the unblocked nuisance factors equally between the experimental conditions.

You can also use covariates to control nuisance factors. Learn about Covariates: Definition and Uses .

Observational Studies

In some experimental designs, randomly assigning subjects to the experimental conditions is impossible or unethical. The researchers simply can’t assign participants to the experimental groups. However, they can observe them in their natural groupings, measure the essential variables, and look for correlations. These observational studies are also known as quasi-experimental designs. Retrospective studies must be observational in nature because they look back at past events.

Imagine you’re studying the effects of depression on an activity. Clearly, you can’t randomly assign participants to the depression and control groups. But you can observe participants with and without depression and see how their task performance differs.

Observational studies let you perform research when you can’t control the treatment. However, quasi-experimental designs increase the problem of confounding variables. For this design of experiments, correlation does not necessarily imply causation. While special procedures can help control confounders in an observational study, you’re ultimately less confident that the results represent causal findings.

Learn more about Observational Studies .

For a good comparison, learn about the differences and tradeoffs between Observational Studies and Randomized Experiments .

Between-Subjects vs. Within-Subjects Experimental Designs

When you think of the design of experiments, you probably picture a treatment and control group. Researchers assign participants to only one of these groups, so each group contains entirely different subjects than the other groups. Analysts compare the groups at the end of the experiment. Statisticians refer to this method as a between-subjects, or independent measures, experimental design.

In a between-subjects design , you can have more than one treatment group, but each subject is exposed to only one condition, the control group or one of the treatment groups.

A potential downside to this approach is that differences between groups at the beginning can affect the results at the end. As you’ve read earlier, random assignment can reduce those differences, but it is imperfect. There will always be some variability between the groups.

In a  within-subjects experimental design , also known as repeated measures, subjects experience all treatment conditions and are measured for each. Each subject acts as their own control, which reduces variability and increases the statistical power to detect effects.

In this experimental design, you minimize pre-existing differences between the experimental conditions because they all contain the same subjects. However, the order of treatments can affect the results. Beware of practice and fatigue effects. Learn more about Repeated Measures Designs .

Design of Experiments Examples

For example, a bone density study has three experimental groups—a control group, a stretching exercise group, and a jumping exercise group.

In a between-subjects experimental design, scientists randomly assign each participant to one of the three groups.

In a within-subjects design, all subjects experience the three conditions sequentially while the researchers measure bone density repeatedly. The procedure can switch the order of treatments for the participants to help reduce order effects.

Matched Pairs Experimental Design

A matched pairs experimental design is a between-subjects study that uses pairs of similar subjects. Researchers use this approach to reduce pre-existing differences between experimental groups. It’s yet another design of experiments method for reducing sources of variability.

Researchers identify variables likely to affect the outcome, such as demographics. When they pick a subject with a set of characteristics, they try to locate another participant with similar attributes to create a matched pair. Scientists randomly assign one member of a pair to the treatment group and the other to the control group.

On the plus side, this process creates two similar groups, and it doesn’t create treatment order effects. While matched pairs do not produce the perfectly matched groups of a within-subjects design (which uses the same subjects in all conditions), it aims to reduce variability between groups relative to a between-subjects study.

On the downside, finding matched pairs is very time-consuming. Additionally, if one member of a matched pair drops out, the other subject must leave the study too.

Learn more about Matched Pairs Design: Uses & Examples .

Another consideration is whether you’ll use a cross-sectional design (one point in time) or use a longitudinal study to track changes over time .

A case study is a research method that often serves as a precursor to a more rigorous experimental design by identifying research questions, variables, and hypotheses to test. Learn more about What is a Case Study? Definition & Examples .

In conclusion, the design of experiments is extremely sensitive to subject area concerns and the time and resources available to the researchers. Developing a suitable experimental design requires balancing a multitude of considerations. A successful design is necessary to obtain trustworthy answers to your research question and to have a reasonable chance of detecting treatment effects when they exist.

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March 23, 2024 at 2:35 pm

Dear Jim You wrote a superb document, I will use it in my Buistatistics course, along with your three books. Thank you very much! Miguel

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Thanks so much, Miguel! Glad this post was helpful and I trust the books will be as well.

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What are the purpose and uses of experimental research design?

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10 Experimental research

Experimental research—often considered to be the ‘gold standard’ in research designs—is one of the most rigorous of all research designs. In this design, one or more independent variables are manipulated by the researcher (as treatments), subjects are randomly assigned to different treatment levels (random assignment), and the results of the treatments on outcomes (dependent variables) are observed. The unique strength of experimental research is its internal validity (causality) due to its ability to link cause and effect through treatment manipulation, while controlling for the spurious effect of extraneous variable.

Experimental research is best suited for explanatory research—rather than for descriptive or exploratory research—where the goal of the study is to examine cause-effect relationships. It also works well for research that involves a relatively limited and well-defined set of independent variables that can either be manipulated or controlled. Experimental research can be conducted in laboratory or field settings. Laboratory experiments , conducted in laboratory (artificial) settings, tend to be high in internal validity, but this comes at the cost of low external validity (generalisability), because the artificial (laboratory) setting in which the study is conducted may not reflect the real world. Field experiments are conducted in field settings such as in a real organisation, and are high in both internal and external validity. But such experiments are relatively rare, because of the difficulties associated with manipulating treatments and controlling for extraneous effects in a field setting.

Experimental research can be grouped into two broad categories: true experimental designs and quasi-experimental designs. Both designs require treatment manipulation, but while true experiments also require random assignment, quasi-experiments do not. Sometimes, we also refer to non-experimental research, which is not really a research design, but an all-inclusive term that includes all types of research that do not employ treatment manipulation or random assignment, such as survey research, observational research, and correlational studies.

Basic concepts

Treatment and control groups. In experimental research, some subjects are administered one or more experimental stimulus called a treatment (the treatment group ) while other subjects are not given such a stimulus (the control group ). The treatment may be considered successful if subjects in the treatment group rate more favourably on outcome variables than control group subjects. Multiple levels of experimental stimulus may be administered, in which case, there may be more than one treatment group. For example, in order to test the effects of a new drug intended to treat a certain medical condition like dementia, if a sample of dementia patients is randomly divided into three groups, with the first group receiving a high dosage of the drug, the second group receiving a low dosage, and the third group receiving a placebo such as a sugar pill (control group), then the first two groups are experimental groups and the third group is a control group. After administering the drug for a period of time, if the condition of the experimental group subjects improved significantly more than the control group subjects, we can say that the drug is effective. We can also compare the conditions of the high and low dosage experimental groups to determine if the high dose is more effective than the low dose.

Treatment manipulation. Treatments are the unique feature of experimental research that sets this design apart from all other research methods. Treatment manipulation helps control for the ‘cause’ in cause-effect relationships. Naturally, the validity of experimental research depends on how well the treatment was manipulated. Treatment manipulation must be checked using pretests and pilot tests prior to the experimental study. Any measurements conducted before the treatment is administered are called pretest measures , while those conducted after the treatment are posttest measures .

Random selection and assignment. Random selection is the process of randomly drawing a sample from a population or a sampling frame. This approach is typically employed in survey research, and ensures that each unit in the population has a positive chance of being selected into the sample. Random assignment, however, is a process of randomly assigning subjects to experimental or control groups. This is a standard practice in true experimental research to ensure that treatment groups are similar (equivalent) to each other and to the control group prior to treatment administration. Random selection is related to sampling, and is therefore more closely related to the external validity (generalisability) of findings. However, random assignment is related to design, and is therefore most related to internal validity. It is possible to have both random selection and random assignment in well-designed experimental research, but quasi-experimental research involves neither random selection nor random assignment.

Threats to internal validity. Although experimental designs are considered more rigorous than other research methods in terms of the internal validity of their inferences (by virtue of their ability to control causes through treatment manipulation), they are not immune to internal validity threats. Some of these threats to internal validity are described below, within the context of a study of the impact of a special remedial math tutoring program for improving the math abilities of high school students.

History threat is the possibility that the observed effects (dependent variables) are caused by extraneous or historical events rather than by the experimental treatment. For instance, students’ post-remedial math score improvement may have been caused by their preparation for a math exam at their school, rather than the remedial math program.

Maturation threat refers to the possibility that observed effects are caused by natural maturation of subjects (e.g., a general improvement in their intellectual ability to understand complex concepts) rather than the experimental treatment.

Testing threat is a threat in pre-post designs where subjects’ posttest responses are conditioned by their pretest responses. For instance, if students remember their answers from the pretest evaluation, they may tend to repeat them in the posttest exam.

Not conducting a pretest can help avoid this threat.

Instrumentation threat , which also occurs in pre-post designs, refers to the possibility that the difference between pretest and posttest scores is not due to the remedial math program, but due to changes in the administered test, such as the posttest having a higher or lower degree of difficulty than the pretest.

Mortality threat refers to the possibility that subjects may be dropping out of the study at differential rates between the treatment and control groups due to a systematic reason, such that the dropouts were mostly students who scored low on the pretest. If the low-performing students drop out, the results of the posttest will be artificially inflated by the preponderance of high-performing students.

Regression threat —also called a regression to the mean—refers to the statistical tendency of a group’s overall performance to regress toward the mean during a posttest rather than in the anticipated direction. For instance, if subjects scored high on a pretest, they will have a tendency to score lower on the posttest (closer to the mean) because their high scores (away from the mean) during the pretest were possibly a statistical aberration. This problem tends to be more prevalent in non-random samples and when the two measures are imperfectly correlated.

Two-group experimental designs

Pretest-posttest control group design . In this design, subjects are randomly assigned to treatment and control groups, subjected to an initial (pretest) measurement of the dependent variables of interest, the treatment group is administered a treatment (representing the independent variable of interest), and the dependent variables measured again (posttest). The notation of this design is shown in Figure 10.1.

Statistical analysis of this design involves a simple analysis of variance (ANOVA) between the treatment and control groups. The pretest-posttest design handles several threats to internal validity, such as maturation, testing, and regression, since these threats can be expected to influence both treatment and control groups in a similar (random) manner. The selection threat is controlled via random assignment. However, additional threats to internal validity may exist. For instance, mortality can be a problem if there are differential dropout rates between the two groups, and the pretest measurement may bias the posttest measurement—especially if the pretest introduces unusual topics or content.

Posttest -only control group design . This design is a simpler version of the pretest-posttest design where pretest measurements are omitted. The design notation is shown in Figure 10.2.

The treatment effect is measured simply as the difference in the posttest scores between the two groups:

The appropriate statistical analysis of this design is also a two-group analysis of variance (ANOVA). The simplicity of this design makes it more attractive than the pretest-posttest design in terms of internal validity. This design controls for maturation, testing, regression, selection, and pretest-posttest interaction, though the mortality threat may continue to exist.

Because the pretest measure is not a measurement of the dependent variable, but rather a covariate, the treatment effect is measured as the difference in the posttest scores between the treatment and control groups as:

Due to the presence of covariates, the right statistical analysis of this design is a two-group analysis of covariance (ANCOVA). This design has all the advantages of posttest-only design, but with internal validity due to the controlling of covariates. Covariance designs can also be extended to pretest-posttest control group design.

Factorial designs

Two-group designs are inadequate if your research requires manipulation of two or more independent variables (treatments). In such cases, you would need four or higher-group designs. Such designs, quite popular in experimental research, are commonly called factorial designs. Each independent variable in this design is called a factor , and each subdivision of a factor is called a level . Factorial designs enable the researcher to examine not only the individual effect of each treatment on the dependent variables (called main effects), but also their joint effect (called interaction effects).

In a factorial design, a main effect is said to exist if the dependent variable shows a significant difference between multiple levels of one factor, at all levels of other factors. No change in the dependent variable across factor levels is the null case (baseline), from which main effects are evaluated. In the above example, you may see a main effect of instructional type, instructional time, or both on learning outcomes. An interaction effect exists when the effect of differences in one factor depends upon the level of a second factor. In our example, if the effect of instructional type on learning outcomes is greater for three hours/week of instructional time than for one and a half hours/week, then we can say that there is an interaction effect between instructional type and instructional time on learning outcomes. Note that the presence of interaction effects dominate and make main effects irrelevant, and it is not meaningful to interpret main effects if interaction effects are significant.

Hybrid experimental designs

Hybrid designs are those that are formed by combining features of more established designs. Three such hybrid designs are randomised bocks design, Solomon four-group design, and switched replications design.

Randomised block design. This is a variation of the posttest-only or pretest-posttest control group design where the subject population can be grouped into relatively homogeneous subgroups (called blocks ) within which the experiment is replicated. For instance, if you want to replicate the same posttest-only design among university students and full-time working professionals (two homogeneous blocks), subjects in both blocks are randomly split between the treatment group (receiving the same treatment) and the control group (see Figure 10.5). The purpose of this design is to reduce the ‘noise’ or variance in data that may be attributable to differences between the blocks so that the actual effect of interest can be detected more accurately.

Solomon four-group design . In this design, the sample is divided into two treatment groups and two control groups. One treatment group and one control group receive the pretest, and the other two groups do not. This design represents a combination of posttest-only and pretest-posttest control group design, and is intended to test for the potential biasing effect of pretest measurement on posttest measures that tends to occur in pretest-posttest designs, but not in posttest-only designs. The design notation is shown in Figure 10.6.

Switched replication design . This is a two-group design implemented in two phases with three waves of measurement. The treatment group in the first phase serves as the control group in the second phase, and the control group in the first phase becomes the treatment group in the second phase, as illustrated in Figure 10.7. In other words, the original design is repeated or replicated temporally with treatment/control roles switched between the two groups. By the end of the study, all participants will have received the treatment either during the first or the second phase. This design is most feasible in organisational contexts where organisational programs (e.g., employee training) are implemented in a phased manner or are repeated at regular intervals.

Quasi-experimental designs

Quasi-experimental designs are almost identical to true experimental designs, but lacking one key ingredient: random assignment. For instance, one entire class section or one organisation is used as the treatment group, while another section of the same class or a different organisation in the same industry is used as the control group. This lack of random assignment potentially results in groups that are non-equivalent, such as one group possessing greater mastery of certain content than the other group, say by virtue of having a better teacher in a previous semester, which introduces the possibility of selection bias . Quasi-experimental designs are therefore inferior to true experimental designs in interval validity due to the presence of a variety of selection related threats such as selection-maturation threat (the treatment and control groups maturing at different rates), selection-history threat (the treatment and control groups being differentially impacted by extraneous or historical events), selection-regression threat (the treatment and control groups regressing toward the mean between pretest and posttest at different rates), selection-instrumentation threat (the treatment and control groups responding differently to the measurement), selection-testing (the treatment and control groups responding differently to the pretest), and selection-mortality (the treatment and control groups demonstrating differential dropout rates). Given these selection threats, it is generally preferable to avoid quasi-experimental designs to the greatest extent possible.

In addition, there are quite a few unique non-equivalent designs without corresponding true experimental design cousins. Some of the more useful of these designs are discussed next.

Regression discontinuity (RD) design . This is a non-equivalent pretest-posttest design where subjects are assigned to the treatment or control group based on a cut-off score on a preprogram measure. For instance, patients who are severely ill may be assigned to a treatment group to test the efficacy of a new drug or treatment protocol and those who are mildly ill are assigned to the control group. In another example, students who are lagging behind on standardised test scores may be selected for a remedial curriculum program intended to improve their performance, while those who score high on such tests are not selected from the remedial program.

Because of the use of a cut-off score, it is possible that the observed results may be a function of the cut-off score rather than the treatment, which introduces a new threat to internal validity. However, using the cut-off score also ensures that limited or costly resources are distributed to people who need them the most, rather than randomly across a population, while simultaneously allowing a quasi-experimental treatment. The control group scores in the RD design do not serve as a benchmark for comparing treatment group scores, given the systematic non-equivalence between the two groups. Rather, if there is no discontinuity between pretest and posttest scores in the control group, but such a discontinuity persists in the treatment group, then this discontinuity is viewed as evidence of the treatment effect.

Proxy pretest design . This design, shown in Figure 10.11, looks very similar to the standard NEGD (pretest-posttest) design, with one critical difference: the pretest score is collected after the treatment is administered. A typical application of this design is when a researcher is brought in to test the efficacy of a program (e.g., an educational program) after the program has already started and pretest data is not available. Under such circumstances, the best option for the researcher is often to use a different prerecorded measure, such as students’ grade point average before the start of the program, as a proxy for pretest data. A variation of the proxy pretest design is to use subjects’ posttest recollection of pretest data, which may be subject to recall bias, but nevertheless may provide a measure of perceived gain or change in the dependent variable.

Separate pretest-posttest samples design . This design is useful if it is not possible to collect pretest and posttest data from the same subjects for some reason. As shown in Figure 10.12, there are four groups in this design, but two groups come from a single non-equivalent group, while the other two groups come from a different non-equivalent group. For instance, say you want to test customer satisfaction with a new online service that is implemented in one city but not in another. In this case, customers in the first city serve as the treatment group and those in the second city constitute the control group. If it is not possible to obtain pretest and posttest measures from the same customers, you can measure customer satisfaction at one point in time, implement the new service program, and measure customer satisfaction (with a different set of customers) after the program is implemented. Customer satisfaction is also measured in the control group at the same times as in the treatment group, but without the new program implementation. The design is not particularly strong, because you cannot examine the changes in any specific customer’s satisfaction score before and after the implementation, but you can only examine average customer satisfaction scores. Despite the lower internal validity, this design may still be a useful way of collecting quasi-experimental data when pretest and posttest data is not available from the same subjects.

An interesting variation of the NEDV design is a pattern-matching NEDV design , which employs multiple outcome variables and a theory that explains how much each variable will be affected by the treatment. The researcher can then examine if the theoretical prediction is matched in actual observations. This pattern-matching technique—based on the degree of correspondence between theoretical and observed patterns—is a powerful way of alleviating internal validity concerns in the original NEDV design.

Perils of experimental research

Experimental research is one of the most difficult of research designs, and should not be taken lightly. This type of research is often best with a multitude of methodological problems. First, though experimental research requires theories for framing hypotheses for testing, much of current experimental research is atheoretical. Without theories, the hypotheses being tested tend to be ad hoc, possibly illogical, and meaningless. Second, many of the measurement instruments used in experimental research are not tested for reliability and validity, and are incomparable across studies. Consequently, results generated using such instruments are also incomparable. Third, often experimental research uses inappropriate research designs, such as irrelevant dependent variables, no interaction effects, no experimental controls, and non-equivalent stimulus across treatment groups. Findings from such studies tend to lack internal validity and are highly suspect. Fourth, the treatments (tasks) used in experimental research may be diverse, incomparable, and inconsistent across studies, and sometimes inappropriate for the subject population. For instance, undergraduate student subjects are often asked to pretend that they are marketing managers and asked to perform a complex budget allocation task in which they have no experience or expertise. The use of such inappropriate tasks, introduces new threats to internal validity (i.e., subject’s performance may be an artefact of the content or difficulty of the task setting), generates findings that are non-interpretable and meaningless, and makes integration of findings across studies impossible.

The design of proper experimental treatments is a very important task in experimental design, because the treatment is the raison d’etre of the experimental method, and must never be rushed or neglected. To design an adequate and appropriate task, researchers should use prevalidated tasks if available, conduct treatment manipulation checks to check for the adequacy of such tasks (by debriefing subjects after performing the assigned task), conduct pilot tests (repeatedly, if necessary), and if in doubt, use tasks that are simple and familiar for the respondent sample rather than tasks that are complex or unfamiliar.

In summary, this chapter introduced key concepts in the experimental design research method and introduced a variety of true experimental and quasi-experimental designs. Although these designs vary widely in internal validity, designs with less internal validity should not be overlooked and may sometimes be useful under specific circumstances and empirical contingencies.

Social Science Research: Principles, Methods and Practices (Revised edition) Copyright © 2019 by Anol Bhattacherjee is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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6.2 Experimental Design

Learning objectives.

• Explain the difference between between-subjects and within-subjects experiments, list some of the pros and cons of each approach, and decide which approach to use to answer a particular research question.
• Define random assignment, distinguish it from random sampling, explain its purpose in experimental research, and use some simple strategies to implement it.
• Define what a control condition is, explain its purpose in research on treatment effectiveness, and describe some alternative types of control conditions.
• Define several types of carryover effect, give examples of each, and explain how counterbalancing helps to deal with them.

In this section, we look at some different ways to design an experiment. The primary distinction we will make is between approaches in which each participant experiences one level of the independent variable and approaches in which each participant experiences all levels of the independent variable. The former are called between-subjects experiments and the latter are called within-subjects experiments.

Between-Subjects Experiments

In a between-subjects experiment , each participant is tested in only one condition. For example, a researcher with a sample of 100 college students might assign half of them to write about a traumatic event and the other half write about a neutral event. Or a researcher with a sample of 60 people with severe agoraphobia (fear of open spaces) might assign 20 of them to receive each of three different treatments for that disorder. It is essential in a between-subjects experiment that the researcher assign participants to conditions so that the different groups are, on average, highly similar to each other. Those in a trauma condition and a neutral condition, for example, should include a similar proportion of men and women, and they should have similar average intelligence quotients (IQs), similar average levels of motivation, similar average numbers of health problems, and so on. This is a matter of controlling these extraneous participant variables across conditions so that they do not become confounding variables.

Random Assignment

The primary way that researchers accomplish this kind of control of extraneous variables across conditions is called random assignment , which means using a random process to decide which participants are tested in which conditions. Do not confuse random assignment with random sampling. Random sampling is a method for selecting a sample from a population, and it is rarely used in psychological research. Random assignment is a method for assigning participants in a sample to the different conditions, and it is an important element of all experimental research in psychology and other fields too.

In its strictest sense, random assignment should meet two criteria. One is that each participant has an equal chance of being assigned to each condition (e.g., a 50% chance of being assigned to each of two conditions). The second is that each participant is assigned to a condition independently of other participants. Thus one way to assign participants to two conditions would be to flip a coin for each one. If the coin lands heads, the participant is assigned to Condition A, and if it lands tails, the participant is assigned to Condition B. For three conditions, one could use a computer to generate a random integer from 1 to 3 for each participant. If the integer is 1, the participant is assigned to Condition A; if it is 2, the participant is assigned to Condition B; and if it is 3, the participant is assigned to Condition C. In practice, a full sequence of conditions—one for each participant expected to be in the experiment—is usually created ahead of time, and each new participant is assigned to the next condition in the sequence as he or she is tested. When the procedure is computerized, the computer program often handles the random assignment.

One problem with coin flipping and other strict procedures for random assignment is that they are likely to result in unequal sample sizes in the different conditions. Unequal sample sizes are generally not a serious problem, and you should never throw away data you have already collected to achieve equal sample sizes. However, for a fixed number of participants, it is statistically most efficient to divide them into equal-sized groups. It is standard practice, therefore, to use a kind of modified random assignment that keeps the number of participants in each group as similar as possible. One approach is block randomization . In block randomization, all the conditions occur once in the sequence before any of them is repeated. Then they all occur again before any of them is repeated again. Within each of these “blocks,” the conditions occur in a random order. Again, the sequence of conditions is usually generated before any participants are tested, and each new participant is assigned to the next condition in the sequence. Table 6.2 “Block Randomization Sequence for Assigning Nine Participants to Three Conditions” shows such a sequence for assigning nine participants to three conditions. The Research Randomizer website ( http://www.randomizer.org ) will generate block randomization sequences for any number of participants and conditions. Again, when the procedure is computerized, the computer program often handles the block randomization.

Table 6.2 Block Randomization Sequence for Assigning Nine Participants to Three Conditions

Random assignment is not guaranteed to control all extraneous variables across conditions. It is always possible that just by chance, the participants in one condition might turn out to be substantially older, less tired, more motivated, or less depressed on average than the participants in another condition. However, there are some reasons that this is not a major concern. One is that random assignment works better than one might expect, especially for large samples. Another is that the inferential statistics that researchers use to decide whether a difference between groups reflects a difference in the population takes the “fallibility” of random assignment into account. Yet another reason is that even if random assignment does result in a confounding variable and therefore produces misleading results, this is likely to be detected when the experiment is replicated. The upshot is that random assignment to conditions—although not infallible in terms of controlling extraneous variables—is always considered a strength of a research design.

Treatment and Control Conditions

Between-subjects experiments are often used to determine whether a treatment works. In psychological research, a treatment is any intervention meant to change people’s behavior for the better. This includes psychotherapies and medical treatments for psychological disorders but also interventions designed to improve learning, promote conservation, reduce prejudice, and so on. To determine whether a treatment works, participants are randomly assigned to either a treatment condition , in which they receive the treatment, or a control condition , in which they do not receive the treatment. If participants in the treatment condition end up better off than participants in the control condition—for example, they are less depressed, learn faster, conserve more, express less prejudice—then the researcher can conclude that the treatment works. In research on the effectiveness of psychotherapies and medical treatments, this type of experiment is often called a randomized clinical trial .

There are different types of control conditions. In a no-treatment control condition , participants receive no treatment whatsoever. One problem with this approach, however, is the existence of placebo effects. A placebo is a simulated treatment that lacks any active ingredient or element that should make it effective, and a placebo effect is a positive effect of such a treatment. Many folk remedies that seem to work—such as eating chicken soup for a cold or placing soap under the bedsheets to stop nighttime leg cramps—are probably nothing more than placebos. Although placebo effects are not well understood, they are probably driven primarily by people’s expectations that they will improve. Having the expectation to improve can result in reduced stress, anxiety, and depression, which can alter perceptions and even improve immune system functioning (Price, Finniss, & Benedetti, 2008).

Placebo effects are interesting in their own right (see Note 6.28 “The Powerful Placebo” ), but they also pose a serious problem for researchers who want to determine whether a treatment works. Figure 6.2 “Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions” shows some hypothetical results in which participants in a treatment condition improved more on average than participants in a no-treatment control condition. If these conditions (the two leftmost bars in Figure 6.2 “Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions” ) were the only conditions in this experiment, however, one could not conclude that the treatment worked. It could be instead that participants in the treatment group improved more because they expected to improve, while those in the no-treatment control condition did not.

Figure 6.2 Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions

Fortunately, there are several solutions to this problem. One is to include a placebo control condition , in which participants receive a placebo that looks much like the treatment but lacks the active ingredient or element thought to be responsible for the treatment’s effectiveness. When participants in a treatment condition take a pill, for example, then those in a placebo control condition would take an identical-looking pill that lacks the active ingredient in the treatment (a “sugar pill”). In research on psychotherapy effectiveness, the placebo might involve going to a psychotherapist and talking in an unstructured way about one’s problems. The idea is that if participants in both the treatment and the placebo control groups expect to improve, then any improvement in the treatment group over and above that in the placebo control group must have been caused by the treatment and not by participants’ expectations. This is what is shown by a comparison of the two outer bars in Figure 6.2 “Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions” .

Of course, the principle of informed consent requires that participants be told that they will be assigned to either a treatment or a placebo control condition—even though they cannot be told which until the experiment ends. In many cases the participants who had been in the control condition are then offered an opportunity to have the real treatment. An alternative approach is to use a waitlist control condition , in which participants are told that they will receive the treatment but must wait until the participants in the treatment condition have already received it. This allows researchers to compare participants who have received the treatment with participants who are not currently receiving it but who still expect to improve (eventually). A final solution to the problem of placebo effects is to leave out the control condition completely and compare any new treatment with the best available alternative treatment. For example, a new treatment for simple phobia could be compared with standard exposure therapy. Because participants in both conditions receive a treatment, their expectations about improvement should be similar. This approach also makes sense because once there is an effective treatment, the interesting question about a new treatment is not simply “Does it work?” but “Does it work better than what is already available?”

The Powerful Placebo

Many people are not surprised that placebos can have a positive effect on disorders that seem fundamentally psychological, including depression, anxiety, and insomnia. However, placebos can also have a positive effect on disorders that most people think of as fundamentally physiological. These include asthma, ulcers, and warts (Shapiro & Shapiro, 1999). There is even evidence that placebo surgery—also called “sham surgery”—can be as effective as actual surgery.

Medical researcher J. Bruce Moseley and his colleagues conducted a study on the effectiveness of two arthroscopic surgery procedures for osteoarthritis of the knee (Moseley et al., 2002). The control participants in this study were prepped for surgery, received a tranquilizer, and even received three small incisions in their knees. But they did not receive the actual arthroscopic surgical procedure. The surprising result was that all participants improved in terms of both knee pain and function, and the sham surgery group improved just as much as the treatment groups. According to the researchers, “This study provides strong evidence that arthroscopic lavage with or without débridement [the surgical procedures used] is not better than and appears to be equivalent to a placebo procedure in improving knee pain and self-reported function” (p. 85).

Research has shown that patients with osteoarthritis of the knee who receive a “sham surgery” experience reductions in pain and improvement in knee function similar to those of patients who receive a real surgery.

Army Medicine – Surgery – CC BY 2.0.

Within-Subjects Experiments

In a within-subjects experiment , each participant is tested under all conditions. Consider an experiment on the effect of a defendant’s physical attractiveness on judgments of his guilt. Again, in a between-subjects experiment, one group of participants would be shown an attractive defendant and asked to judge his guilt, and another group of participants would be shown an unattractive defendant and asked to judge his guilt. In a within-subjects experiment, however, the same group of participants would judge the guilt of both an attractive and an unattractive defendant.

The primary advantage of this approach is that it provides maximum control of extraneous participant variables. Participants in all conditions have the same mean IQ, same socioeconomic status, same number of siblings, and so on—because they are the very same people. Within-subjects experiments also make it possible to use statistical procedures that remove the effect of these extraneous participant variables on the dependent variable and therefore make the data less “noisy” and the effect of the independent variable easier to detect. We will look more closely at this idea later in the book.

Carryover Effects and Counterbalancing

The primary disadvantage of within-subjects designs is that they can result in carryover effects. A carryover effect is an effect of being tested in one condition on participants’ behavior in later conditions. One type of carryover effect is a practice effect , where participants perform a task better in later conditions because they have had a chance to practice it. Another type is a fatigue effect , where participants perform a task worse in later conditions because they become tired or bored. Being tested in one condition can also change how participants perceive stimuli or interpret their task in later conditions. This is called a context effect . For example, an average-looking defendant might be judged more harshly when participants have just judged an attractive defendant than when they have just judged an unattractive defendant. Within-subjects experiments also make it easier for participants to guess the hypothesis. For example, a participant who is asked to judge the guilt of an attractive defendant and then is asked to judge the guilt of an unattractive defendant is likely to guess that the hypothesis is that defendant attractiveness affects judgments of guilt. This could lead the participant to judge the unattractive defendant more harshly because he thinks this is what he is expected to do. Or it could make participants judge the two defendants similarly in an effort to be “fair.”

Carryover effects can be interesting in their own right. (Does the attractiveness of one person depend on the attractiveness of other people that we have seen recently?) But when they are not the focus of the research, carryover effects can be problematic. Imagine, for example, that participants judge the guilt of an attractive defendant and then judge the guilt of an unattractive defendant. If they judge the unattractive defendant more harshly, this might be because of his unattractiveness. But it could be instead that they judge him more harshly because they are becoming bored or tired. In other words, the order of the conditions is a confounding variable. The attractive condition is always the first condition and the unattractive condition the second. Thus any difference between the conditions in terms of the dependent variable could be caused by the order of the conditions and not the independent variable itself.

There is a solution to the problem of order effects, however, that can be used in many situations. It is counterbalancing , which means testing different participants in different orders. For example, some participants would be tested in the attractive defendant condition followed by the unattractive defendant condition, and others would be tested in the unattractive condition followed by the attractive condition. With three conditions, there would be six different orders (ABC, ACB, BAC, BCA, CAB, and CBA), so some participants would be tested in each of the six orders. With counterbalancing, participants are assigned to orders randomly, using the techniques we have already discussed. Thus random assignment plays an important role in within-subjects designs just as in between-subjects designs. Here, instead of randomly assigning to conditions, they are randomly assigned to different orders of conditions. In fact, it can safely be said that if a study does not involve random assignment in one form or another, it is not an experiment.

There are two ways to think about what counterbalancing accomplishes. One is that it controls the order of conditions so that it is no longer a confounding variable. Instead of the attractive condition always being first and the unattractive condition always being second, the attractive condition comes first for some participants and second for others. Likewise, the unattractive condition comes first for some participants and second for others. Thus any overall difference in the dependent variable between the two conditions cannot have been caused by the order of conditions. A second way to think about what counterbalancing accomplishes is that if there are carryover effects, it makes it possible to detect them. One can analyze the data separately for each order to see whether it had an effect.

When 9 Is “Larger” Than 221

Researcher Michael Birnbaum has argued that the lack of context provided by between-subjects designs is often a bigger problem than the context effects created by within-subjects designs. To demonstrate this, he asked one group of participants to rate how large the number 9 was on a 1-to-10 rating scale and another group to rate how large the number 221 was on the same 1-to-10 rating scale (Birnbaum, 1999). Participants in this between-subjects design gave the number 9 a mean rating of 5.13 and the number 221 a mean rating of 3.10. In other words, they rated 9 as larger than 221! According to Birnbaum, this is because participants spontaneously compared 9 with other one-digit numbers (in which case it is relatively large) and compared 221 with other three-digit numbers (in which case it is relatively small).

Simultaneous Within-Subjects Designs

So far, we have discussed an approach to within-subjects designs in which participants are tested in one condition at a time. There is another approach, however, that is often used when participants make multiple responses in each condition. Imagine, for example, that participants judge the guilt of 10 attractive defendants and 10 unattractive defendants. Instead of having people make judgments about all 10 defendants of one type followed by all 10 defendants of the other type, the researcher could present all 20 defendants in a sequence that mixed the two types. The researcher could then compute each participant’s mean rating for each type of defendant. Or imagine an experiment designed to see whether people with social anxiety disorder remember negative adjectives (e.g., “stupid,” “incompetent”) better than positive ones (e.g., “happy,” “productive”). The researcher could have participants study a single list that includes both kinds of words and then have them try to recall as many words as possible. The researcher could then count the number of each type of word that was recalled. There are many ways to determine the order in which the stimuli are presented, but one common way is to generate a different random order for each participant.

Between-Subjects or Within-Subjects?

Almost every experiment can be conducted using either a between-subjects design or a within-subjects design. This means that researchers must choose between the two approaches based on their relative merits for the particular situation.

Between-subjects experiments have the advantage of being conceptually simpler and requiring less testing time per participant. They also avoid carryover effects without the need for counterbalancing. Within-subjects experiments have the advantage of controlling extraneous participant variables, which generally reduces noise in the data and makes it easier to detect a relationship between the independent and dependent variables.

A good rule of thumb, then, is that if it is possible to conduct a within-subjects experiment (with proper counterbalancing) in the time that is available per participant—and you have no serious concerns about carryover effects—this is probably the best option. If a within-subjects design would be difficult or impossible to carry out, then you should consider a between-subjects design instead. For example, if you were testing participants in a doctor’s waiting room or shoppers in line at a grocery store, you might not have enough time to test each participant in all conditions and therefore would opt for a between-subjects design. Or imagine you were trying to reduce people’s level of prejudice by having them interact with someone of another race. A within-subjects design with counterbalancing would require testing some participants in the treatment condition first and then in a control condition. But if the treatment works and reduces people’s level of prejudice, then they would no longer be suitable for testing in the control condition. This is true for many designs that involve a treatment meant to produce long-term change in participants’ behavior (e.g., studies testing the effectiveness of psychotherapy). Clearly, a between-subjects design would be necessary here.

Remember also that using one type of design does not preclude using the other type in a different study. There is no reason that a researcher could not use both a between-subjects design and a within-subjects design to answer the same research question. In fact, professional researchers often do exactly this.

Key Takeaways

• Experiments can be conducted using either between-subjects or within-subjects designs. Deciding which to use in a particular situation requires careful consideration of the pros and cons of each approach.
• Random assignment to conditions in between-subjects experiments or to orders of conditions in within-subjects experiments is a fundamental element of experimental research. Its purpose is to control extraneous variables so that they do not become confounding variables.
• Experimental research on the effectiveness of a treatment requires both a treatment condition and a control condition, which can be a no-treatment control condition, a placebo control condition, or a waitlist control condition. Experimental treatments can also be compared with the best available alternative.

Discussion: For each of the following topics, list the pros and cons of a between-subjects and within-subjects design and decide which would be better.

• You want to test the relative effectiveness of two training programs for running a marathon.
• Using photographs of people as stimuli, you want to see if smiling people are perceived as more intelligent than people who are not smiling.
• In a field experiment, you want to see if the way a panhandler is dressed (neatly vs. sloppily) affects whether or not passersby give him any money.
• You want to see if concrete nouns (e.g., dog ) are recalled better than abstract nouns (e.g., truth ).
• Discussion: Imagine that an experiment shows that participants who receive psychodynamic therapy for a dog phobia improve more than participants in a no-treatment control group. Explain a fundamental problem with this research design and at least two ways that it might be corrected.

Birnbaum, M. H. (1999). How to show that 9 > 221: Collect judgments in a between-subjects design. Psychological Methods, 4 , 243–249.

Moseley, J. B., O’Malley, K., Petersen, N. J., Menke, T. J., Brody, B. A., Kuykendall, D. H., … Wray, N. P. (2002). A controlled trial of arthroscopic surgery for osteoarthritis of the knee. The New England Journal of Medicine, 347 , 81–88.

Price, D. D., Finniss, D. G., & Benedetti, F. (2008). A comprehensive review of the placebo effect: Recent advances and current thought. Annual Review of Psychology, 59 , 565–590.

Shapiro, A. K., & Shapiro, E. (1999). The powerful placebo: From ancient priest to modern physician . Baltimore, MD: Johns Hopkins University Press.

Research Methods in Psychology Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Experimental Research: Definition, Types, Design, Examples

Appinio Research · 14.05.2024 · 32min read

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect relationships and advancing knowledge in various fields. At its core, experimental research involves manipulating variables, observing outcomes, and drawing conclusions based on empirical evidence. By controlling factors that could influence the outcome, researchers can isolate the effects of specific variables and make reliable inferences about their impact. This guide offers a step-by-step exploration of experimental research, covering key elements such as research design, data collection, analysis, and ethical considerations. Whether you're a novice researcher seeking to understand the basics or an experienced scientist looking to refine your experimental techniques, this guide will equip you with the knowledge and tools needed to conduct rigorous and insightful research.

What is Experimental Research?

Experimental research is a systematic approach to scientific inquiry that aims to investigate cause-and-effect relationships by manipulating independent variables and observing their effects on dependent variables. Experimental research primarily aims to test hypotheses, make predictions, and draw conclusions based on empirical evidence.

By controlling extraneous variables and randomizing participant assignment, researchers can isolate the effects of specific variables and establish causal relationships. Experimental research is characterized by its rigorous methodology, emphasis on objectivity, and reliance on empirical data to support conclusions.

Importance of Experimental Research

• Establishing Cause-and-Effect Relationships : Experimental research allows researchers to establish causal relationships between variables by systematically manipulating independent variables and observing their effects on dependent variables. This provides valuable insights into the underlying mechanisms driving phenomena and informs theory development.
• Testing Hypotheses and Making Predictions : Experimental research provides a structured framework for testing hypotheses and predicting the relationship between variables . By systematically manipulating variables and controlling for confounding factors, researchers can empirically test the validity of their hypotheses and refine theoretical models.
• Informing Evidence-Based Practice : Experimental research generates empirical evidence that informs evidence-based practice in various fields, including healthcare, education, and business. Experimental research contributes to improving outcomes and informing decision-making in real-world settings by identifying effective interventions, treatments, and strategies.
• Driving Innovation and Advancement : Experimental research drives innovation and advancement by uncovering new insights, challenging existing assumptions, and pushing the boundaries of knowledge. Through rigorous experimentation and empirical validation, researchers can develop novel solutions to complex problems and contribute to the advancement of science and technology.
• Enhancing Research Rigor and Validity : Experimental research upholds high research rigor and validity standards by employing systematic methods, controlling for confounding variables, and ensuring replicability of findings. By adhering to rigorous methodology and ethical principles, experimental research produces reliable and credible evidence that withstands scrutiny and contributes to the cumulative body of knowledge.

Experimental research plays a pivotal role in advancing scientific understanding, informing evidence-based practice, and driving innovation across various disciplines. By systematically testing hypotheses, establishing causal relationships, and generating empirical evidence, experimental research contributes to the collective pursuit of knowledge and the improvement of society.

Understanding Experimental Design

Experimental design serves as the blueprint for your study, outlining how you'll manipulate variables and control factors to draw valid conclusions.

Experimental Design Components

Experimental design comprises several essential elements:

• Independent Variable (IV) : This is the variable manipulated by the researcher. It's what you change to observe its effect on the dependent variable. For example, in a study testing the impact of different study techniques on exam scores, the independent variable might be the study method (e.g., flashcards, reading, or practice quizzes).
• Dependent Variable (DV) : The dependent variable is what you measure to assess the effect of the independent variable. It's the outcome variable affected by the manipulation of the independent variable. In our study example, the dependent variable would be the exam scores.
• Control Variables : These factors could influence the outcome but are kept constant or controlled to isolate the effect of the independent variable. Controlling variables helps ensure that any observed changes in the dependent variable can be attributed to manipulating the independent variable rather than other factors.
• Experimental Group : This group receives the treatment or intervention being tested. It's exposed to the manipulated independent variable. In contrast, the control group does not receive the treatment and serves as a baseline for comparison.

Types of Experimental Designs

Experimental designs can vary based on the research question, the nature of the variables, and the desired level of control. Here are some common types:

• Between-Subjects Design : In this design, different groups of participants are exposed to varying levels of the independent variable. Each group represents a different experimental condition, and participants are only exposed to one condition. For instance, in a study comparing the effectiveness of two teaching methods, one group of students would use Method A, while another would use Method B.
• Within-Subjects Design : Also known as repeated measures design , this approach involves exposing the same group of participants to all levels of the independent variable. Participants serve as their own controls, and the order of conditions is typically counterbalanced to control for order effects. For example, participants might be tested on their reaction times under different lighting conditions, with the order of conditions randomized to eliminate any research bias .
• Mixed Designs : Mixed designs combine elements of both between-subjects and within-subjects designs. This allows researchers to examine both between-group differences and within-group changes over time. Mixed designs help study complex phenomena that involve multiple variables and temporal dynamics.

Factors Influencing Experimental Design Choices

Several factors influence the selection of an appropriate experimental design:

• Research Question : The nature of your research question will guide your choice of experimental design. Some questions may be better suited to between-subjects designs, while others may require a within-subjects approach.
• Variables : Consider the number and type of variables involved in your study. A factorial design might be appropriate if you're interested in exploring multiple factors simultaneously. Conversely, if you're focused on investigating the effects of a single variable, a simpler design may suffice.
• Practical Considerations : Practical constraints such as time, resources, and access to participants can impact your choice of experimental design. Depending on your study's specific requirements, some designs may be more feasible or cost-effective   than others .
• Ethical Considerations : Ethical concerns, such as the potential risks to participants or the need to minimize harm, should also inform your experimental design choices. Ensure that your design adheres to ethical guidelines and safeguards the rights and well-being of participants.

By carefully considering these factors and selecting an appropriate experimental design, you can ensure that your study is well-designed and capable of yielding meaningful insights.

Experimental Research Elements

When conducting experimental research, understanding the key elements is crucial for designing and executing a robust study. Let's explore each of these elements in detail to ensure your experiment is well-planned and executed effectively.

Independent and Dependent Variables

In experimental research, the independent variable (IV) is the factor that the researcher manipulates or controls, while the dependent variable (DV) is the measured outcome or response. The independent variable is what you change in the experiment to observe its effect on the dependent variable.

For example, in a study investigating the effect of different fertilizers on plant growth, the type of fertilizer used would be the independent variable, while the plant growth (height, number of leaves, etc.) would be the dependent variable.

Control Groups and Experimental Groups

Control groups and experimental groups are essential components of experimental design. The control group serves as a baseline for comparison and does not receive the treatment or intervention being studied. Its purpose is to provide a reference point to assess the effects of the independent variable.

In contrast, the experimental group receives the treatment or intervention and is used to measure the impact of the independent variable. For example, in a drug trial, the control group would receive a placebo, while the experimental group would receive the actual medication.

Randomization and Random Sampling

Randomization is the process of randomly assigning participants to different experimental conditions to minimize biases and ensure that each participant has an equal chance of being assigned to any condition. Randomization helps control for extraneous variables and increases the study's internal validity .

Random sampling, on the other hand, involves selecting a representative sample from the population of interest to generalize the findings to the broader population. Random sampling ensures that each member of the population has an equal chance of being included in the sample, reducing the risk of sampling bias .

Replication and Reliability

Replication involves repeating the experiment to confirm the results and assess the reliability of the findings . It is essential for ensuring the validity of scientific findings and building confidence in the robustness of the results. A study that can be replicated consistently across different settings and by various researchers is considered more reliable. Researchers should strive to design experiments that are easily replicable and transparently report their methods to facilitate replication by others.

Validity: Internal, External, Construct, and Statistical Conclusion Validity

Validity refers to the degree to which an experiment measures what it intends to measure and the extent to which the results can be generalized to other populations or contexts. There are several types of validity that researchers should consider:

• Internal Validity : Internal validity refers to the extent to which the study accurately assesses the causal relationship between variables. Internal validity is threatened by factors such as confounding variables, selection bias, and experimenter effects. Researchers can enhance internal validity through careful experimental design and control procedures.
• External Validity : External validity refers to the extent to which the study's findings can be generalized to other populations or settings. External validity is influenced by factors such as the representativeness of the sample and the ecological validity of the experimental conditions. Researchers should consider the relevance and applicability of their findings to real-world situations.
• Construct Validity : Construct validity refers to the degree to which the study accurately measures the theoretical constructs of interest. Construct validity is concerned with whether the operational definitions of the variables align with the underlying theoretical concepts. Researchers can establish construct validity through careful measurement selection and validation procedures.
• Statistical Conclusion Validity : Statistical conclusion validity refers to the accuracy of the statistical analyses and conclusions drawn from the data. It ensures that the statistical tests used are appropriate for the data and that the conclusions drawn are warranted. Researchers should use robust statistical methods and report effect sizes and confidence intervals to enhance statistical conclusion validity.

By addressing these elements of experimental research and ensuring the validity and reliability of your study, you can conduct research that contributes meaningfully to the advancement of knowledge in your field.

How to Conduct Experimental Research?

Embarking on an experimental research journey involves a series of well-defined phases, each crucial for the success of your study. Let's explore the pre-experimental, experimental, and post-experimental phases to ensure you're equipped to conduct rigorous and insightful research.

Pre-Experimental Phase

The pre-experimental phase lays the foundation for your study, setting the stage for what's to come. Here's what you need to do:

• Formulating Research Questions and Hypotheses : Start by clearly defining your research questions and formulating testable hypotheses. Your research questions should be specific, relevant, and aligned with your research objectives. Hypotheses provide a framework for testing the relationships between variables and making predictions about the outcomes of your study.
• Reviewing Literature and Establishing Theoretical Framework : Dive into existing literature relevant to your research topic and establish a solid theoretical framework. Literature review helps you understand the current state of knowledge, identify research gaps, and build upon existing theories. A well-defined theoretical framework provides a conceptual basis for your study and guides your research design and analysis.

Experimental Phase

The experimental phase is where the magic happens – it's time to put your hypotheses to the test and gather data. Here's what you need to consider:

• Participant Recruitment and Sampling Techniques : Carefully recruit participants for your study using appropriate sampling techniques . The sample should be representative of the population you're studying to ensure the generalizability of your findings. Consider factors such as sample size , demographics , and inclusion criteria when recruiting participants.
• Implementing Experimental Procedures : Once you've recruited participants, it's time to implement your experimental procedures. Clearly outline the experimental protocol, including instructions for participants, procedures for administering treatments or interventions, and measures for controlling extraneous variables. Standardize your procedures to ensure consistency across participants and minimize sources of bias.
• Data Collection and Measurement : Collect data using reliable and valid measurement instruments. Depending on your research questions and variables of interest, data collection methods may include surveys , observations, physiological measurements, or experimental tasks. Ensure that your data collection procedures are ethical, respectful of participants' rights, and designed to minimize errors and biases.

Post-Experimental Phase

In the post-experimental phase, you make sense of your data, draw conclusions, and communicate your findings  to the world . Here's what you need to do:

• Data Analysis Techniques : Analyze your data using appropriate statistical techniques . Choose methods that are aligned with your research design and hypotheses. Standard statistical analyses include descriptive statistics , inferential statistics (e.g., t-tests , ANOVA ), regression analysis , and correlation analysis. Interpret your findings in the context of your research questions and theoretical framework.
• Interpreting Results and Drawing Conclusions : Once you've analyzed your data, interpret the results and draw conclusions. Discuss the implications of your findings, including any theoretical, practical, or real-world implications. Consider alternative explanations and limitations of your study and propose avenues for future research. Be transparent about the strengths and weaknesses of your study to enhance the credibility of your conclusions.
• Reporting Findings : Finally, communicate your findings through research reports, academic papers, or presentations. Follow standard formatting guidelines and adhere to ethical standards for research reporting. Clearly articulate your research objectives, methods, results, and conclusions. Consider your target audience and choose appropriate channels for disseminating your findings to maximize impact and reach.

Chi-Square Calculator :

t-Test Calculator :

One-way ANOVA Calculator :

By meticulously planning and executing each experimental research phase, you can generate valuable insights, advance knowledge in your field, and contribute to scientific progress.

A s you navigate the intricate phases of experimental research, leveraging Appinio can streamline your journey toward actionable insights. With our intuitive platform, you can swiftly gather real-time consumer data, empowering you to make informed decisions with confidence. Say goodbye to the complexities of traditional market research and hello to a seamless, efficient process that puts you in the driver's seat of your research endeavors.

Ready to revolutionize your approach to data-driven decision-making? Book a demo today and discover the power of Appinio in transforming your research experience!

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Experimental Research Examples

Understanding how experimental research is applied in various contexts can provide valuable insights into its practical significance and effectiveness. Here are some examples illustrating the application of experimental research in different domains:

Market Research

Experimental studies are crucial in market research in testing hypotheses, evaluating marketing strategies, and understanding consumer behavior . For example, a company may conduct an experiment to determine the most effective advertising message for a new product. Participants could be exposed to different versions of an advertisement, each emphasizing different product features or appeals.

By measuring variables such as brand recall, purchase intent, and brand perception, researchers can assess the impact of each advertising message and identify the most persuasive approach.

Software as a Service (SaaS)

In the SaaS industry, experimental research is often used to optimize user interfaces, features, and pricing models to enhance user experience and drive engagement. For instance, a SaaS company may conduct A/B tests to compare two versions of its software interface, each with a different layout or navigation structure.

Researchers can identify design elements that lead to higher user satisfaction and retention by tracking user interactions, conversion rates, and customer feedback . Experimental research also enables SaaS companies to test new product features or pricing strategies before full-scale implementation, minimizing risks and maximizing return on investment.

Business Management

Experimental research is increasingly utilized in business management to inform decision-making, improve organizational processes, and drive innovation. For example, a business may conduct an experiment to evaluate the effectiveness of a new training program on employee productivity. Participants could be randomly assigned to either receive the training or serve as a control group.

By measuring performance metrics such as sales revenue, customer satisfaction, and employee turnover, researchers can assess the training program's impact and determine its return on investment. Experimental research in business management provides empirical evidence to support strategic initiatives and optimize resource allocation.

In healthcare , experimental research is instrumental in testing new treatments, interventions, and healthcare delivery models to improve patient outcomes and quality of care. For instance, a clinical trial may be conducted to evaluate the efficacy of a new drug in treating a specific medical condition. Participants are randomly assigned to either receive the experimental drug or a placebo, and their health outcomes are monitored over time.

By comparing the effectiveness of the treatment and placebo groups, researchers can determine the drug's efficacy, safety profile, and potential side effects. Experimental research in healthcare informs evidence-based practice and drives advancements in medical science and patient care.

These examples illustrate the versatility and applicability of experimental research across diverse domains, demonstrating its value in generating actionable insights, informing decision-making, and driving innovation. Whether in market research or healthcare, experimental research provides a rigorous and systematic approach to testing hypotheses, evaluating interventions, and advancing knowledge.

Experimental Research Challenges

Even with careful planning and execution, experimental research can present various challenges. Understanding these challenges and implementing effective solutions is crucial for ensuring the validity and reliability of your study. Here are some common challenges and strategies for addressing them.

Sample Size and Statistical Power

Challenge : Inadequate sample size can limit your study's generalizability and statistical power, making it difficult to detect meaningful effects. Small sample sizes increase the risk of Type II errors (false negatives) and reduce the reliability of your findings.

Solution : Increase your sample size to improve statistical power and enhance the robustness of your results. Conduct a power analysis before starting your study to determine the minimum sample size required to detect the effects of interest with sufficient power. Consider factors such as effect size, alpha level, and desired power when calculating sample size requirements. Additionally, consider using techniques such as bootstrapping or resampling to augment small sample sizes and improve the stability of your estimates.

To enhance the reliability of your experimental research findings, you can leverage our Sample Size Calculator . By determining the optimal sample size based on your desired margin of error, confidence level, and standard deviation, you can ensure the representativeness of your survey results. Don't let inadequate sample sizes hinder the validity of your study and unlock the power of precise research planning!

Confounding Variables and Bias

Challenge : Confounding variables are extraneous factors that co-vary with the independent variable and can distort the relationship between the independent and dependent variables. Confounding variables threaten the internal validity of your study and can lead to erroneous conclusions.

Solution : Implement control measures to minimize the influence of confounding variables on your results. Random assignment of participants to experimental conditions helps distribute confounding variables evenly across groups, reducing their impact on the dependent variable. Additionally, consider using matching or blocking techniques to ensure that groups are comparable on relevant variables. Conduct sensitivity analyses to assess the robustness of your findings to potential confounders and explore alternative explanations for your results.

Researcher Effects and Experimenter Bias

Challenge : Researcher effects and experimenter bias occur when the experimenter's expectations or actions inadvertently influence the study's outcomes. This bias can manifest through subtle cues, unintentional behaviors, or unconscious biases , leading to invalid conclusions.

Solution : Implement double-blind procedures whenever possible to mitigate researcher effects and experimenter bias. Double-blind designs conceal information about the experimental conditions from both the participants and the experimenters, minimizing the potential for bias. Standardize experimental procedures and instructions to ensure consistency across conditions and minimize experimenter variability. Additionally, consider using objective outcome measures or automated data collection procedures to reduce the influence of experimenter bias on subjective assessments.

External Validity and Generalizability

Challenge : External validity refers to the extent to which your study's findings can be generalized to other populations, settings, or conditions. Limited external validity restricts the applicability of your results and may hinder their relevance to real-world contexts.

Solution : Enhance external validity by designing studies closely resembling real-world conditions and populations of interest. Consider using diverse samples  that represent  the target population's demographic, cultural, and ecological variability. Conduct replication studies in different contexts or with different populations to assess the robustness and generalizability of your findings. Additionally, consider conducting meta-analyses or systematic reviews to synthesize evidence from multiple studies and enhance the external validity of your conclusions.

By proactively addressing these challenges and implementing effective solutions, you can strengthen the validity, reliability, and impact of your experimental research. Remember to remain vigilant for potential pitfalls throughout the research process and adapt your strategies as needed to ensure the integrity of your findings.

Advanced Topics in Experimental Research

As you delve deeper into experimental research, you'll encounter advanced topics and methodologies that offer greater complexity and nuance.

Quasi-Experimental Designs

Quasi-experimental designs resemble true experiments but lack random assignment to experimental conditions. They are often used when random assignment is impractical, unethical, or impossible. Quasi-experimental designs allow researchers to investigate cause-and-effect relationships in real-world settings where strict experimental control is challenging. Common examples include:

• Non-Equivalent Groups Design : This design compares two or more groups that were not created through random assignment. While similar to between-subjects designs, non-equivalent group designs lack the random assignment of participants, increasing the risk of confounding variables.
• Interrupted Time Series Design : In this design, multiple measurements are taken over time before and after an intervention is introduced. Changes in the dependent variable are assessed over time, allowing researchers to infer the impact of the intervention.
• Regression Discontinuity Design : This design involves assigning participants to different groups based on a cutoff score on a continuous variable. Participants just above and below the cutoff are treated as if they were randomly assigned to different conditions, allowing researchers to estimate causal effects.

Quasi-experimental designs offer valuable insights into real-world phenomena but require careful consideration of potential confounding variables and limitations inherent to non-random assignment.

Factorial Designs

Factorial designs involve manipulating two or more independent variables simultaneously to examine their main effects and interactions. By systematically varying multiple factors, factorial designs allow researchers to explore complex relationships between variables and identify how they interact to influence outcomes. Common types of factorial designs include:

• 2x2 Factorial Design : This design manipulates two independent variables, each with two levels. It allows researchers to examine the main effects of each variable as well as any interaction between them.
• Mixed Factorial Design : In this design, one independent variable is manipulated between subjects, while another is manipulated within subjects. Mixed factorial designs enable researchers to investigate both between-subjects and within-subjects effects simultaneously.

Factorial designs provide a comprehensive understanding of how multiple factors contribute to outcomes and offer greater statistical efficiency compared to studying variables in isolation.

Longitudinal and Cross-Sectional Studies

Longitudinal studies involve collecting data from the same participants over an extended period, allowing researchers to observe changes and trajectories over time. Cross-sectional studies , on the other hand, involve collecting data from different participants at a single point in time, providing a snapshot of the population at that moment. Both longitudinal and cross-sectional studies offer unique advantages and challenges:

• Longitudinal Studies : Longitudinal designs allow researchers to examine developmental processes, track changes over time, and identify causal relationships. However, longitudinal studies require long-term commitment, are susceptible to attrition and dropout, and may be subject to practice effects and cohort effects.
• Cross-Sectional Studies : Cross-sectional designs are relatively quick and cost-effective, provide a snapshot of population characteristics, and allow for comparisons across different groups. However, cross-sectional studies cannot assess changes over time or establish causal relationships between variables.

Researchers should carefully consider the research question, objectives, and constraints when choosing between longitudinal and cross-sectional designs.

Meta-Analysis and Systematic Reviews

Meta-analysis and systematic reviews are quantitative methods used to synthesize findings from multiple studies and draw robust conclusions. These methods offer several advantages:

• Meta-Analysis : Meta-analysis combines the results of multiple studies using statistical techniques to estimate overall effect sizes and assess the consistency of findings across studies. Meta-analysis increases statistical power, enhances generalizability, and provides more precise estimates of effect sizes.
• Systematic Reviews : Systematic reviews involve systematically searching, appraising, and synthesizing existing literature on a specific topic. Systematic reviews provide a comprehensive summary of the evidence, identify gaps and inconsistencies in the literature, and inform future research directions.

Meta-analysis and systematic reviews are valuable tools for evidence-based practice, guiding policy decisions, and advancing scientific knowledge by aggregating and synthesizing empirical evidence from diverse sources.

By exploring these advanced topics in experimental research, you can expand your methodological toolkit, tackle more complex research questions, and contribute to deeper insights and understanding in your field.

Experimental Research Ethical Considerations

When conducting experimental research, it's imperative to uphold ethical standards and prioritize the well-being and rights of participants. Here are some key ethical considerations to keep in mind throughout the research process:

• Informed Consent : Obtain informed consent from participants before they participate in your study. Ensure that participants understand the purpose of the study, the procedures involved, any potential risks or benefits, and their right to withdraw from the study at any time without penalty.
• Protection of Participants' Rights : Respect participants' autonomy, privacy, and confidentiality throughout the research process. Safeguard sensitive information and ensure that participants' identities are protected. Be transparent about how their data will be used and stored.
• Minimizing Harm and Risks : Take steps to mitigate any potential physical or psychological harm to participants. Conduct a risk assessment before starting your study and implement appropriate measures to reduce risks. Provide support services and resources for participants who may experience distress or adverse effects as a result of their participation.
• Confidentiality and Data Security : Protect participants' privacy and ensure the security of their data. Use encryption and secure storage methods to prevent unauthorized access to sensitive information. Anonymize data whenever possible to minimize the risk of data breaches or privacy violations.
• Avoiding Deception : Minimize the use of deception in your research and ensure that any deception is justified by the scientific objectives of the study. If deception is necessary, debrief participants fully at the end of the study and provide them with an opportunity to withdraw their data if they wish.
• Respecting Diversity and Cultural Sensitivity : Be mindful of participants' diverse backgrounds, cultural norms, and values. Avoid imposing your own cultural biases on participants and ensure that your research is conducted in a culturally sensitive manner. Seek input from diverse stakeholders to ensure your research is inclusive and respectful.
• Compliance with Ethical Guidelines : Familiarize yourself with relevant ethical guidelines and regulations governing research with human participants, such as those outlined by institutional review boards (IRBs) or ethics committees. Ensure that your research adheres to these guidelines and that any potential ethical concerns are addressed appropriately.
• Transparency and Openness : Be transparent about your research methods, procedures, and findings. Clearly communicate the purpose of your study, any potential risks or limitations, and how participants' data will be used. Share your research findings openly and responsibly, contributing to the collective body of knowledge in your field.

By prioritizing ethical considerations in your experimental research, you demonstrate integrity, respect, and responsibility as a researcher, fostering trust and credibility in the scientific community.

Conclusion for Experimental Research

Experimental research is a powerful tool for uncovering causal relationships and expanding our understanding of the world around us. By carefully designing experiments, collecting data, and analyzing results, researchers can make meaningful contributions to their fields and address pressing questions. However, conducting experimental research comes with responsibilities. Ethical considerations are paramount to ensure the well-being and rights of participants, as well as the integrity of the research process. Researchers can build trust and credibility in their work by upholding ethical standards and prioritizing participant safety and autonomy. Furthermore, as you continue to explore and innovate in experimental research, you must remain open to new ideas and methodologies. Embracing diversity in perspectives and approaches fosters creativity and innovation, leading to breakthrough discoveries and scientific advancements. By promoting collaboration and sharing findings openly, we can collectively push the boundaries of knowledge and tackle some of society's most pressing challenges.

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What is Convenience Sampling? Definition, Method, Examples

What is Experimental Research: Definition, Types & Examples

Understand how experimental research enables researchers to confidently identify causal relationships between variables and validate findings, enhancing credibility.

June 16, 2024

In this Article

Experimental research is crucial for companies because it allows them to precisely control and measure key factors, identify dependent and independent elements, and set conditions to observe their effects. By changing one variable systematically, it is possible to determine possible cause-and-effect relations and analyze how specific observed effects depend on them. 

Read this blog to learn more about how experimental research design can drive business success and provide practical examples of its application in various industries.

What is Experimental Research?

Experimental research is a systematic and scientific approach in which the researcher manipulates one or more independent variables and observes the effect on a dependent variable while controlling for extraneous variables. This method allows for the establishment of cause-and-effect relationships between variables. 

Experimental research involves using control groups, random assignment, and standardized procedures to ensure the reliability and validity of the results. It is commonly used in psychology, medicine, and the social sciences to test hypotheses and theories under controlled conditions.

Example of Experimental Research

An experimental research example scenario can be a clinical trial for a new medication. This scenario aims to determine whether the new type of drug applies to the patient. Accordingly, patients with hypertension diagnosed by a medical practitioner are randomly assigned to two groups. 

The experimental group is subjected to the new medication the research treatment facility delivers. In contrast, the control group is treated with either a placebo or the medical drugs previously used by the patients. The data will be both quantitative and qualitative . 

Quantitative data will include blood pressure levels or symptom severity scores. Qualitative data will include symptoms reported by the patient or symptoms observed by the practitioner and side effects experienced by the patients. Consequently, the research on which type of drug is effective is tested, and results are obtained by comparing the patient's conditions in the two groups.

Researchers believe a new medication works if the experimental group shows significant symptom improvements compared to a control group and has no immediate side effects. Testing many patients increases confidence that the effects are due to the medication and not a placebo effect.

What Are The Different Types of Experimental Research?

The following are the different types of experimental research: Pre-Experimental Research

• One-Shot Case Study: A single group is exposed to a treatment and then observed for outcomes. There is no control group for comparison.
• One-Group Pretest-Posttest Design: A single group is measured before and after treatment to observe changes.

True Experimental Research

• Randomized Controlled Trials (RCT): Participants are randomly assigned to experimental and control groups to ensure comparability and reduce bias. This design is considered the gold standard in experimental research.
• Pretest-Posttest Control Group Design: Both the experimental and control groups are measured before and after the treatment. The experimental group receives the treatment, while the control group does not.
• Posttest-Only Control Group Design: Participants are randomly assigned to experimental and control groups, but measurements are taken only after the treatment is administered to the experimental group.

Quasi-Experimental Research

• Non-Equivalent Groups Design: Similar to the pretest-posttest control group design, participants are not randomly assigned to groups. This design is often used when random assignment is not feasible.
• Interrupted Time Series Design: Multiple measurements are taken before and after a treatment to observe changes over time. This design helps control time-related variables.
• Matched Groups Design: Participants are matched based on certain characteristics before being assigned to experimental and control groups, ensuring comparable groups.

Factorial Design

• Full Factorial Design: Involves manipulating two or more independent variables simultaneously to observe their interaction effects on the dependent variable. All possible combinations of the independent variables are tested.
• Fractional Factorial Design: A subset of the possible combinations of independent variables is tested, making it more practical when dealing with many variables.

What is the Importance of Experimental Research?

Establishing Causality

Experimental research is essential for establishing correlations between variables of interest and demonstrating causality. It allows researchers to manipulate one or more independent variables considered the cause and record changes in the dependent variable, the effect.

Controlling Variables

One of the strengths of this type of research is that it allows for controlling the effect of extraneous variables. This means that experimental research reduces alternative explanations of effects. Using control groups and random assignment to conditions, the experimental method can accurately determine whether the observed group differences resulted from manipulating the independent variable or other factors.

Providing Reliable and Valid Results

A structured and rigorous methodology while conducting experimental research minimizes the possibility of measurement errors and biases. In addition, randomized controlled trials are generally accepted as the gold standard in research. Because of these features, the data’s reliability can be confirmed in advance by similar findings, and the results will also be more replicable and generalizable to the broader population.

Informing Decision-Making

Experimental research provides empirical evidence and data to support important organizational decisions, such as product testing and experimentation, marketing strategies, or improving operational processes and activities.

Driving Innovation

Experimental research drives innovation by systematically testing new ideas and interventions. It allows companies and researchers to experiment with novel concepts in a controlled environment, identify successful innovations, and confidently scale them up.

What Are The Disadvantages of Experimental Research?

Ethical concerns.

Experimental research implies ethical dilemmas, especially when human subjects are concerned. Generally speaking, ethical principles prohibit manipulating variables, specifically intentionally causing harm to, offending, and inducing psychological or physical pressure. Ethics guidelines and review boards are expected to curb risks in an experiment, but they could also somewhat restrain findings. 

Artificial Settings

Most experimental studies are conducted in highly controlled artificial conditions, such as laboratories, where external variables are properly controlled and isolated. Thus, the conclusions of the findings might only sometimes be extended to the real world, so they will only sometimes be applicable. The main type of validity under which this problem falls is external validity. Some variables cannot be controlled or do not appear in artificial conditions. 

High Costs and Time Consumption

Experimental research is expensive and time-consuming. There are various reasons for this statement. First, such a type of research requires specialized equipment, controlled conditions of measurement, and large sample sizes, which means increased costs. Second, designing an experiment, preparing all the necessary information and tools for its implementation, running it, and analyzing the data received is usually time-consuming, even in the simplest cases. 

Practical and Logistical Constraints

Some variables or phenomena cannot be either manipulated or controlled. Experimental studies are impractical if processes are complex, large-scale, or long-term. For example, a lab cannot treat anything related to the environment or societal changes. Therefore, due to the inability to conduct experiments based on such phenomena, some questions can only be studied by other experimental research methods, such as observational or correlational.

Participant Behavior and Bias

Experimental studies may be biased based on the participants’ awareness of being observed during the process. Also called the Hawthorne effect, another issue that can hurt the study’s validity, especially in medical research, is using control groups. Although they are necessary to measure the efficiency of a certain treatment, such research may involve not providing some groups with potentially beneficial treatment. 

These two problems may affect the results and make them unethical. In either case, corrective steps should be taken to address this issue and ensure that the results have been obtained properly.

How Businesses Can Leverage Experimental Research?

Product development and testing.

Businesses can use experimental research to test new products or features before launching them. By creating controlled experiments, such as A/B testing , companies can compare different versions of a product to see which one performs better in terms of customer satisfaction, usability, and sales. This approach allows businesses to refine their products based on empirical evidence, reducing the risk of failure upon release.

Marketing Strategy Optimization

Experimental research is invaluable for optimizing marketing strategies. Businesses can test different marketing messages, channels, and tactics to determine which are most effective in engaging their target audience and driving conversions. For example, they can conduct randomized controlled trials to compare the impact of various advertising campaigns on consumer behavior , enabling data-driven decisions that enhance marketing ROI.

Customer Experience Enhancement

Customer experience is increasingly more critical for retention and loyalty. Companies use experimental research to determine the best practices for customer service, website design, and in-store experience. Through experimenting and measuring responses, companies can identify what promotes satisfaction and loyalty and apply these results to enhance customer experience.

Pricing Strategies

Experimental research helps businesses determine optimal pricing strategies. Companies can analyze consumer reactions and willingness to pay by testing different price points in controlled settings. This approach enables businesses to find the price that maximizes revenue without deterring customers, balancing profitability with market competitiveness.

Operational Efficiency

Businesses can use experimental research to enhance operational efficiency. For instance, they can test various processes, workflows, or technologies to identify which ones improve productivity, reduce costs, or enhance quality. Companies can implement the most effective strategies and practices by systematically experimenting with different operational changes, leading to better overall performance.

Final Words

Experimental research has become a powerful instrument for modern business development. It systematically tests assumptions and variables associated with various activities, from product development, marketing strategies, and customer experiences to pricing and operational efficiencies.

Get your hands on Decode , an AI-powered market research tool that can help you test hypotheses about consumer behavior and preferences. Companies can determine cause-and-effect relationships by manipulating specific variables, such as pricing or advertising methods, and observing the effects on consumer responses using Decode diary studies . 

This research method collects qualitative data on user behaviors, activities, and experiences over time. This helps them make informed decisions about product development, marketing strategies, and overall business operations.

Frequently Asked Questions (FAQs)

Question 1: what are examples of experimental research.

Answer: Examples of experimental research include drug trials, psychology experiments, and studies testing new teaching methods. These experiments involve manipulating variables and comparing outcomes to establish causal relationships.

Question 2: What is the meaning of experimental design in research?

Answer: Experimental design in research refers to the methodical planning of experiments to control variables, minimize bias, and draw valid conclusions. It involves carefully considering factors like sample size, randomization, and control groups.

Question 3: What are the characteristics of experimental research?

Answer: Characteristics of experimental research include manipulation of variables, random assignment, control groups, and measurement of outcomes. These features ensure that researchers can isolate the effects of specific variables and draw reliable conclusions.

Question 4: Where is experimental research used?

Answer: Experimental research is used in medicine, psychology, education, and natural sciences to investigate cause-and-effect relationships and validate hypotheses. It provides a systematic approach to testing theories and informing evidence-based practices.

Frequently Asked Questions

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Soham is a true Manchester United fan who finds joy in more than just football. Whether navigating the open road, scoring virtual goals in FIFA, reading novels, or enjoying quality time with friends, Soham embraces a life full of diverse passions.

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121+ Experimental Research Topics Across Different Disciplines

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to investigating phenomena and testing hypotheses. This method allows researchers to establish cause-and-effect relationships, contributing valuable insights to diverse fields.

In this blog post, we’ll delve into the world of experimental research topics, exploring their significance, ethical considerations, and providing a rich array of ideas spanning psychology, biology, physics, and education.

Definition and Importance of Experimental Research

Table of Contents

At its core, experimental research involves manipulating one or more variables to observe the effects on another variable, while controlling for extraneous influences. This method is crucial in establishing causation, distinguishing it from correlational studies that merely identify relationships between variables.

Experimental research holds immense importance across various disciplines. 

• In psychology, it helps unravel the complexities of human behavior, cognition, and social dynamics. 
• In biology, it uncovers the mysteries of genetics, ecology, and environmental science. 
• Physics relies on experimental research to test and refine theories, while education benefits from insights into effective teaching methods and learning environments.

General Considerations for Experimental Research Topics

Before delving into specific topics, it’s essential to consider general principles when selecting experimental research ideas:

Ethical Considerations

Ethical guidelines are paramount in experimental research. Researchers must ensure the well-being of participants, obtain informed consent, and uphold confidentiality. Ethical considerations extend to the treatment of animals in biological experiments and the responsible use of technology in various fields.

Feasibility and Resources

Selecting research topics should align with available resources, including time, funding, and access to necessary equipment. Researchers must carefully assess the feasibility of their experiments and plan accordingly.

Relevance to Current Issues or Trends

To maximize the impact of experimental research, topics should address current issues or trends within a given field. This ensures that the findings contribute meaningfully to existing knowledge and potentially address real-world challenges.

121+ Experimental Research Topics in Different Categories

• The impact of sleep deprivation on cognitive performance
• Effects of mindfulness meditation on stress reduction
• Relationship between screen time and mental health in adolescents
• Influence of music tempo on productivity and mood
• Investigating the placebo effect in pain management
• The role of nutrition in cognitive function and memory
• Effects of color on consumer perceptions and behavior
• Impact of social support on recovery from traumatic events
• Examining the effectiveness of virtual reality in therapy
• The relationship between exercise and mental well-being
• Exploring the link between creativity and sleep patterns
• Effects of bilingualism on cognitive abilities
• Investigating the impact of social media on body image
• The role of laughter in stress reduction and health
• Effects of environmental factors on workplace productivity
• Examining the impact of video games on attention span
• Influence of weather on mood and emotional well-being
• Investigating the effectiveness of cognitive-behavioral therapy
• The relationship between personality traits and job satisfaction
• Effects of caffeine on cognitive performance and alertness
• Impact of childhood trauma on adult mental health
• The role of scent in influencing consumer behavior
• Investigating the effects of positive affirmations on self-esteem
• Examining the relationship between music and learning
• Effects of social isolation on mental and physical health
• The impact of exercise on the aging process
• Investigating the relationship between diet and depression
• Effects of technology use on interpersonal relationships
• Influence of parental involvement on academic achievement
• Examining the effects of nature exposure on stress reduction
• The relationship between personality and response to stress
• Impact of workplace design on employee satisfaction
• Investigating the effectiveness of art therapy in trauma recovery
• Effects of color in marketing and consumer behavior
• The role of emotional intelligence in leadership
• Examining the impact of gender stereotypes on career choices
• Influence of social support on weight loss and fitness goals
• Investigating the effects of video game violence on behavior
• The relationship between music and exercise performance
• Effects of mindfulness interventions on anxiety levels
• Impact of parental involvement in early childhood education
• Examining the effectiveness of peer mentoring programs
• Effects of environmental noise on cognitive performance
• Influence of social media on political opinions and beliefs
• Investigating the relationship between gratitude and well-being
• The role of humor in coping with stress and adversity
• Effects of aroma therapy on sleep quality and relaxation
• Impact of workplace diversity on team performance
• Examining the relationship between humor and creativity
• Influence of cultural factors on mental health stigma
• Investigating the effects of technology on sleep patterns
• The relationship between personality and response to pain
• Effects of nature exposure on creativity and problem-solving
• Impact of parental involvement on childhood development
• Examining the effectiveness of group therapy for depression
• Influence of social media on political polarization
• Investigating the effects of social exclusion on behavior
• The role of nutrition in athletic performance and recovery
• Effects of positive reinforcement on behavior modification
• Impact of workplace flexibility on employee satisfaction
• Examining the relationship between gratitude and happiness
• Influence of social support on cardiovascular health
• Investigating the effects of aromatherapy on stress levels
• The relationship between personality and response to medication
• Effects of mindfulness interventions on academic performance
• Impact of parental involvement on adolescent mental health
• Examining the effectiveness of peer support programs
• Influence of social media on body image dissatisfaction
• Investigating the effects of laughter therapy on well-being
• The role of scent in enhancing learning and memory
• Effects of positive affirmations on athletic performance
• Impact of workplace culture on employee mental health
• Examining the relationship between humor and resilience
• Influence of social support on weight management
• Investigating the effects of technology on social skills
• The relationship between personality and response to treatment
• Effects of nature exposure on mood and emotional well-being
• Impact of parental involvement on academic motivation
• Examining the effectiveness of art therapy for stress reduction
• Influence of social media on consumer purchasing decisions
• Investigating the effects of mindfulness on sleep quality
• The role of scent in enhancing emotional experiences
• Effects of positive affirmations on academic achievement
• Impact of workplace design on employee well-being
• Examining the relationship between humor and job satisfaction
• Influence of social support on coping with chronic illness
• Investigating the effects of technology on attention span
• The relationship between personality and response to stressors
• Effects of nature exposure on cognitive performance
• Impact of parental involvement on child behavior
• Examining the effectiveness of group therapy for anxiety
• Influence of social media on social connectedness
• Investigating the effects of social isolation on mental health
• The role of scent in enhancing cognitive performance
• Effects of positive affirmations on goal achievement
• Impact of workplace diversity on organizational performance
• Examining the relationship between humor and team dynamics
• Influence of social support on academic success
• Investigating the effects of technology on sleep quality
• The relationship between personality and response to challenges
• Effects of nature exposure on creativity and innovation
• Impact of parental involvement on adolescent behavior
• Examining the effectiveness of art therapy for trauma recovery
• Influence of social media on political engagement
• Investigating the effects of mindfulness on emotional regulation
• Effects of positive affirmations on stress resilience
• Impact of workplace culture on employee satisfaction
• Examining the relationship between humor and job performance
• Influence of social support on coping with grief
• Investigating the effects of technology on social relationships
• The relationship between personality and response to therapy
• Effects of nature exposure on mood and psychological well-being
• Impact of parental involvement on academic achievement motivation
• Influence of social media on body image and self-esteem
• The role of scent in enhancing cognitive performance and memory
• Effects of positive affirmations on athletic performance and motivation
• Impact of workplace design on employee mental and physical well-being
• Examining the relationship between humor and workplace satisfaction

Tips for Selecting Experimental Research Topics

Interest and Passion

• Choose a topic that genuinely interests you. Your enthusiasm for the subject will sustain you through the research process.
• Consider areas of personal or professional passion, as this can drive motivation and dedication.
• Ensure that your chosen topic is relevant to your field of study. Consider current trends, emerging issues, or gaps in existing knowledge that your research could address.

Feasibility

• Assess the feasibility of your research topic in terms of time, resources, and accessibility. Ensure you have the means to conduct the experiments and gather data effectively.
• Look for gaps or areas with limited research in your chosen field. Novelty in your research can contribute significantly to academic discussions and the advancement of knowledge.

Practicality

• Consider the practical implications of your research. Can the findings be applied in real-world situations? Practical relevance adds value to your work.
• Ensure that your research adheres to ethical guidelines. Consider the potential impact on human subjects, animals, or the environment and address these concerns appropriately.

Collaboration Opportunities

• Explore the possibility of collaborating with experts in related fields. Interdisciplinary research can provide a broader perspective and enhance the impact of your work.

Literature Review

• Conduct a thorough literature review to understand existing research on the chosen topic. Identify gaps, controversies, or areas where further exploration is needed.
• Define the scope of your research clearly. Ensure that the topic is neither too broad nor too narrow. A well-defined scope allows for focused and meaningful investigation.

Methodology

• Consider the methodologies you will use in your experiments. Ensure they are appropriate for the research question and feasible given your resources.
• Consider the potential impact of your research. Will it contribute significantly to the field, address practical problems, or open avenues for further exploration?

Consultation

• Discuss your ideas with mentors, colleagues, or experts in the field. Their insights can help refine your topic and provide valuable perspectives.

Accessibility of Data

• Ensure that the data required for your experiments is accessible. If your research involves data collection, make sure you can obtain the necessary information.

Peer Review

• Share your proposed topics with peers or advisors and seek feedback. Constructive criticism can help refine your ideas and identify potential challenges.

Flexibility

• Be open to adjusting your research topic based on evolving circumstances or new insights. Flexibility is crucial in the dynamic landscape of research.

Experimental research topics form the bedrock of scientific advancement, driving our understanding of the world and contributing to innovations across disciplines. As we explore the vast landscape of experimental research, it’s crucial to recognize the ethical considerations, feasibility, and relevance of chosen topics. 

Whether probing the intricacies of the human mind, unraveling the mysteries of the natural world, or enhancing educational practices, experimental research continues to push the boundaries of knowledge and shape the future of scientific inquiry. 

As researchers embark on these explorations, they contribute not only to their respective fields but also to the collective pursuit of understanding and progress.

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• What is experimental research: Definition, types & examples

Defne Çobanoğlu

Life and its secrets can only be proven right or wrong with experimentation. You can speculate and theorize all you wish, but as William Blake once said, “ The true method of knowledge is experiment. ”

It may be a long process and time-consuming, but it is rewarding like no other. And there are multiple ways and methods of experimentation that can help shed light on matters. In this article, we explained the definition, types of experimental research, and some experimental research examples . Let us get started with the definition!

• What is experimental research?

Experimental research is the process of carrying out a study conducted with a scientific approach using two or more variables. In other words, it is when you gather two or more variables and compare and test them in controlled environments. 

With experimental research, researchers can also collect detailed information about the participants by doing pre-tests and post-tests to learn even more information about the process. With the result of this type of study, the researcher can make conscious decisions. 

The more control the researcher has over the internal and extraneous variables, the better it is for the results. There may be different circumstances when a balanced experiment is not possible to conduct. That is why are are different research designs to accommodate the needs of researchers.

• 3 Types of experimental research designs

There is more than one dividing point in experimental research designs that differentiates them from one another. These differences are about whether or not there are pre-tests or post-tests done and how the participants are divided into groups. These differences decide which experimental research design is used.

Types of experimental research designs

1 - Pre-experimental design

This is the most basic method of experimental study. The researcher doing pre-experimental research evaluates a group of dependent variables after changing the independent variables . The results of this scientific method are not satisfactory, and future studies are planned accordingly. The pre-experimental research can be divided into three types:

A. One shot case study research design

Only one variable is considered in this one-shot case study design. This research method is conducted in the post-test part of a study, and the aim is to observe the changes in the effect of the independent variable.

B. One group pre-test post-test research design

In this type of research, a single group is given a pre-test before a study is conducted and a post-test after the study is conducted. The aim of this one-group pre-test post-test research design is to combine and compare the data collected during these tests. 

C. Static-group comparison

In a static group comparison, 2 or more groups are included in a study where only a group of participants is subjected to a new treatment and the other group of participants is held static. After the study is done, both groups do a post-test evaluation, and the changes are seen as results.

2 - Quasi-experimental design

This research type is quite similar to the experimental design; however, it changes in a few aspects. Quasi-experimental research is done when experimentation is needed for accurate data, but it is not possible to do one because of some limitations. Because you can not deliberately deprive someone of medical treatment or give someone harm, some experiments are ethically impossible. In this experimentation method, the researcher can only manipulate some variables. There are three types of quasi-experimental design:

A. Nonequivalent group designs

A nonequivalent group design is used when participants can not be divided equally and randomly for ethical reasons. Because of this, different variables will be more than one, unlike true experimental research.

B. Regression discontinuity

In this type of research design, the researcher does not divide a group into two to make a study, instead, they make use of a natural threshold or pre-existing dividing point. Only participants below or above the threshold get the treatment, and as the divide is minimal, the difference would be minimal as well.

C. Natural Experiments

In natural experiments, random or irregular assignment of patients makes up control and study groups. And they exist in natural scenarios. Because of this reason, they do not qualify as true experiments as they are based on observation.

3 - True experimental design

In true experimental research, the variables, groups, and settings should be identical to the textbook definition. Grouping of the participant are divided randomly, and controlled variables are chosen carefully. Every aspect of a true experiment should be carefully designed and acted out. And only the results of a true experiment can really be fully accurate . A true experimental design can be divided into 3 parts:

A. Post-test only control group design

In this experimental design, the participants are divided into two groups randomly. They are called experimental and control groups. Only the experimental group gets the treatment, while the other one does not. After the experiment and observation, both groups are given a post-test, and a conclusion is drawn from the results.

B. Pre-test post-test control group

In this method, the participants are divided into two groups once again. Also, only the experimental group gets the treatment. And this time, they are given both pre-tests and post-tests with multiple research methods. Thanks to these multiple tests, the researchers can make sure the changes in the experimental group are directly related to the treatment.

C. Solomon four-group design

This is the most comprehensive method of experimentation. The participants are randomly divided into 4 groups. These four groups include all possible permutations by including both control and non-control groups and post-test or pre-test and post-test control groups. This method enhances the quality of the data.

• Advantages and disadvantages of experimental research

Just as with any other study, experimental research also has its positive and negative sides. It is up to the researchers to be mindful of these facts before starting their studies. Let us see some advantages and disadvantages of experimental research:

Advantages of experimental research:

• All the variables are in the researchers’ control, and that means the researcher can influence the experiment according to the research question’s requirements.
• As you can easily control the variables in the experiment, you can specify the results as much as possible.
• The results of the study identify a cause-and-effect relation .
• The results can be as specific as the researcher wants.
• The result of an experimental design opens the doors for future related studies.

Disadvantages of experimental research:

• Completing an experiment may take years and even decades, so the results will not be as immediate as some of the other research types.
• As it involves many steps, participants, and researchers, it may be too expensive for some groups.
• The possibility of researchers making mistakes and having a bias is high. It is important to stay impartial
• Human behavior and responses can be difficult to measure unless it is specifically experimental research in psychology.
• Examples of experimental research

When one does experimental research, that experiment can be about anything. As the variables and environments can be controlled by the researcher, it is possible to have experiments about pretty much any subject. It is especially crucial that it gives critical insight into the cause-and-effect relationships of various elements. Now let us see some important examples of experimental research:

An example of experimental research in science:

When scientists make new medicines or come up with a new type of treatment, they have to test those thoroughly to make sure the results will be unanimous and effective for every individual. In order to make sure of this, they can test the medicine on different people or creatures in different dosages and in different frequencies. They can double-check all the results and have crystal clear results.

An example of experimental research in marketing:

The ideal goal of a marketing product, advertisement, or campaign is to attract attention and create positive emotions in the target audience. Marketers can focus on different elements in different campaigns, change the packaging/outline, and have a different approach. Only then can they be sure about the effectiveness of their approaches. Some methods they can work with are A/B testing, online surveys , or focus groups .

• Frequently asked questions about experimental research

Is experimental research qualitative or quantitative?

Experimental research can be both qualitative and quantitative according to the nature of the study. Experimental research is quantitative when it provides numerical and provable data. The experiment is qualitative when it provides researchers with participants' experiences, attitudes, or the context in which the experiment is conducted.

What is the difference between quasi-experimental research and experimental research?

In true experimental research, the participants are divided into groups randomly and evenly so as to have an equal distinction. However, in quasi-experimental research, the participants can not be divided equally for ethical or practical reasons. They are chosen non-randomly or by using a pre-existing threshold.

• Wrapping it up

The experimentation process can be long and time-consuming but highly rewarding as it provides valuable as well as both qualitative and quantitative data. It is a valuable part of research methods and gives insight into the subjects to let people make conscious decisions.

In this article, we have gathered experimental research definition, experimental research types, examples, and pros & cons to work as a guide for your next study. You can also make a successful experiment using pre-test and post-test methods and analyze the findings. For further information on different research types and for all your research information, do not forget to visit our other articles!

Defne is a content writer at forms.app. She is also a translator specializing in literary translation. Defne loves reading, writing, and translating professionally and as a hobby. Her expertise lies in survey research, research methodologies, content writing, and translation.

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Experimental Research

Experimental research is commonly used in sciences such as sociology and psychology, physics, chemistry, biology and medicine etc.

This article is a part of the guide:

• Pretest-Posttest
• Third Variable
• Research Bias
• Independent Variable
• Between Subjects

Browse Full Outline

• 1 Experimental Research
• 2.1 Independent Variable
• 2.2 Dependent Variable
• 2.3 Controlled Variables
• 2.4 Third Variable
• 3.1 Control Group
• 3.2 Research Bias
• 3.3.1 Placebo Effect
• 3.3.2 Double Blind Method
• 4.1 Randomized Controlled Trials
• 4.2 Pretest-Posttest
• 4.3 Solomon Four Group
• 4.4 Between Subjects
• 4.5 Within Subject
• 4.6 Repeated Measures
• 4.7 Counterbalanced Measures
• 4.8 Matched Subjects

It is a collection of research designs which use manipulation and controlled testing to understand causal processes. Generally, one or more variables are manipulated to determine their effect on a dependent variable.

The experimental method is a systematic and scientific approach to research in which the researcher manipulates one or more variables, and controls and measures any change in other variables.

Experimental Research is often used where:

• There is time priority in a causal relationship ( cause precedes effect )
• There is consistency in a causal relationship (a cause will always lead to the same effect)
• The magnitude of the correlation is great.

(Reference: en.wikipedia.org)

The word experimental research has a range of definitions. In the strict sense, experimental research is what we call a true experiment .

This is an experiment where the researcher manipulates one variable, and control/randomizes the rest of the variables. It has a control group , the subjects have been randomly assigned between the groups, and the researcher only tests one effect at a time. It is also important to know what variable(s) you want to test and measure.

A very wide definition of experimental research, or a quasi experiment , is research where the scientist actively influences something to observe the consequences. Most experiments tend to fall in between the strict and the wide definition.

A rule of thumb is that physical sciences, such as physics, chemistry and geology tend to define experiments more narrowly than social sciences, such as sociology and psychology, which conduct experiments closer to the wider definition.

Aims of Experimental Research

Experiments are conducted to be able to predict phenomenons. Typically, an experiment is constructed to be able to explain some kind of causation . Experimental research is important to society - it helps us to improve our everyday lives.

Identifying the Research Problem

After deciding the topic of interest, the researcher tries to define the research problem . This helps the researcher to focus on a more narrow research area to be able to study it appropriately.  Defining the research problem helps you to formulate a  research hypothesis , which is tested against the  null hypothesis .

The research problem is often operationalizationed , to define how to measure the research problem. The results will depend on the exact measurements that the researcher chooses and may be operationalized differently in another study to test the main conclusions of the study.

An ad hoc analysis is a hypothesis invented after testing is done, to try to explain why the contrary evidence. A poor ad hoc analysis may be seen as the researcher's inability to accept that his/her hypothesis is wrong, while a great ad hoc analysis may lead to more testing and possibly a significant discovery.

Constructing the Experiment

There are various aspects to remember when constructing an experiment. Planning ahead ensures that the experiment is carried out properly and that the results reflect the real world, in the best possible way.

Sampling Groups to Study

Sampling groups correctly is especially important when we have more than one condition in the experiment. One sample group often serves as a control group , whilst others are tested under the experimental conditions.

Deciding the sample groups can be done in using many different sampling techniques. Population sampling may chosen by a number of methods, such as randomization , "quasi-randomization" and pairing.

Reducing sampling errors is vital for getting valid results from experiments. Researchers often adjust the sample size to minimize chances of random errors .

Here are some common sampling techniques :

• probability sampling
• non-probability sampling
• simple random sampling
• convenience sampling
• stratified sampling
• systematic sampling
• cluster sampling
• sequential sampling
• disproportional sampling
• judgmental sampling
• snowball sampling
• quota sampling

Creating the Design

The research design is chosen based on a range of factors. Important factors when choosing the design are feasibility, time, cost, ethics, measurement problems and what you would like to test. The design of the experiment is critical for the validity of the results.

Typical Designs and Features in Experimental Design

• Pretest-Posttest Design Check whether the groups are different before the manipulation starts and the effect of the manipulation. Pretests sometimes influence the effect.
• Control Group Control groups are designed to measure research bias and measurement effects, such as the Hawthorne Effect or the Placebo Effect . A control group is a group not receiving the same manipulation as the experimental group. Experiments frequently have 2 conditions, but rarely more than 3 conditions at the same time.
• Randomized Controlled Trials Randomized Sampling, comparison between an Experimental Group and a Control Group and strict control/randomization of all other variables
• Solomon Four-Group Design With two control groups and two experimental groups. Half the groups have a pretest and half do not have a pretest. This to test both the effect itself and the effect of the pretest.
• Between Subjects Design Grouping Participants to Different Conditions
• Within Subject Design Participants Take Part in the Different Conditions - See also: Repeated Measures Design
• Counterbalanced Measures Design Testing the effect of the order of treatments when no control group is available/ethical
• Matched Subjects Design Matching Participants to Create Similar Experimental- and Control-Groups
• Double-Blind Experiment Neither the researcher, nor the participants, know which is the control group. The results can be affected if the researcher or participants know this.
• Bayesian Probability Using bayesian probability to "interact" with participants is a more "advanced" experimental design. It can be used for settings were there are many variables which are hard to isolate. The researcher starts with a set of initial beliefs, and tries to adjust them to how participants have responded

Pilot Study

It may be wise to first conduct a pilot-study or two before you do the real experiment. This ensures that the experiment measures what it should, and that everything is set up right.

Minor errors, which could potentially destroy the experiment, are often found during this process. With a pilot study, you can get information about errors and problems, and improve the design, before putting a lot of effort into the real experiment.

If the experiments involve humans, a common strategy is to first have a pilot study with someone involved in the research, but not too closely, and then arrange a pilot with a person who resembles the subject(s) . Those two different pilots are likely to give the researcher good information about any problems in the experiment.

Conducting the Experiment

An experiment is typically carried out by manipulating a variable, called the independent variable , affecting the experimental group. The effect that the researcher is interested in, the dependent variable(s) , is measured.

Identifying and controlling non-experimental factors which the researcher does not want to influence the effects, is crucial to drawing a valid conclusion. This is often done by controlling variables , if possible, or randomizing variables to minimize effects that can be traced back to third variables . Researchers only want to measure the effect of the independent variable(s) when conducting an experiment , allowing them to conclude that this was the reason for the effect.

Analysis and Conclusions

In quantitative research , the amount of data measured can be enormous. Data not prepared to be analyzed is called "raw data". The raw data is often summarized as something called "output data", which typically consists of one line per subject (or item). A cell of the output data is, for example, an average of an effect in many trials for a subject. The output data is used for statistical analysis, e.g. significance tests, to see if there really is an effect.

The aim of an analysis is to draw a conclusion , together with other observations. The researcher might generalize the results to a wider phenomenon, if there is no indication of confounding variables "polluting" the results.

If the researcher suspects that the effect stems from a different variable than the independent variable, further investigation is needed to gauge the validity of the results. An experiment is often conducted because the scientist wants to know if the independent variable is having any effect upon the dependent variable. Variables correlating are not proof that there is causation .

Experiments are more often of quantitative nature than qualitative nature, although it happens.

Examples of Experiments

This website contains many examples of experiments. Some are not true experiments , but involve some kind of manipulation to investigate a phenomenon. Others fulfill most or all criteria of true experiments.

Here are some examples of scientific experiments:

Social Psychology

• Stanley Milgram Experiment - Will people obey orders, even if clearly dangerous?
• Asch Experiment - Will people conform to group behavior?
• Stanford Prison Experiment - How do people react to roles? Will you behave differently?
• Good Samaritan Experiment - Would You Help a Stranger? - Explaining Helping Behavior
• Law Of Segregation - The Mendel Pea Plant Experiment
• Transforming Principle - Griffith's Experiment about Genetics
• Ben Franklin Kite Experiment - Struck by Lightning
• J J Thomson Cathode Ray Experiment
• Psychology 101
• Flags and Countries
• Capitals and Countries

Oskar Blakstad (Jul 10, 2008). Experimental Research. Retrieved Sep 11, 2024 from Explorable.com: https://explorable.com/experimental-research

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Experimental Studies and Observational Studies

• Reference work entry
• First Online: 01 January 2022
• pp 1748–1756
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• Martin Pinquart 3  

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Experimental studies: Experiments, Randomized controlled trials (RCTs) ; Observational studies: Non-experimental studies, Non-manipulation studies, Naturalistic studies

Definitions

The experimental study is a powerful methodology for testing causal relations between one or more explanatory variables (i.e., independent variables) and one or more outcome variables (i.e., dependent variable). In order to accomplish this goal, experiments have to meet three basic criteria: (a) experimental manipulation (variation) of the independent variable(s), (b) randomization – the participants are randomly assigned to one of the experimental conditions, and (c) experimental control for the effect of third variables by eliminating them or keeping them constant.

In observational studies, investigators observe or assess individuals without manipulation or intervention. Observational studies are used for assessing the mean levels, the natural variation, and the structure of variables, as well as...

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15 Experimental Design Examples

Chris Drew (PhD)

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Experimental design involves testing an independent variable against a dependent variable. It is a central feature of the scientific method .

A simple example of an experimental design is a clinical trial, where research participants are placed into control and treatment groups in order to determine the degree to which an intervention in the treatment group is effective.

There are three categories of experimental design . They are:

• Pre-Experimental Design: Testing the effects of the independent variable on a single participant or a small group of participants (e.g. a case study).
• Quasi-Experimental Design: Testing the effects of the independent variable on a group of participants who aren’t randomly assigned to treatment and control groups (e.g. purposive sampling).
• True Experimental Design: Testing the effects of the independent variable on a group of participants who are randomly assigned to treatment and control groups in order to infer causality (e.g. clinical trials).

A good research student can look at a design’s methodology and correctly categorize it. Below are some typical examples of experimental designs, with their type indicated.

Experimental Design Examples

The following are examples of experimental design (with their type indicated).

1. Action Research in the Classroom

Type: Pre-Experimental Design

A teacher wants to know if a small group activity will help students learn how to conduct a survey. So, they test the activity out on a few of their classes and make careful observations regarding the outcome.

The teacher might observe that the students respond well to the activity and seem to be learning the material quickly.

However, because there was no comparison group of students that learned how to do a survey with a different methodology, the teacher cannot be certain that the activity is actually the best method for teaching that subject.

2. Study on the Impact of an Advertisement

An advertising firm has assigned two of their best staff to develop a quirky ad about eating a brand’s new breakfast product.

The team puts together an unusual skit that involves characters enjoying the breakfast while engaged in silly gestures and zany background music. The ad agency doesn’t want to spend a great deal of money on the ad just yet, so the commercial is shot with a low budget. The firm then shows the ad to a small group of people just to see their reactions.

Afterwards they determine that the ad had a strong impact on viewers so they move forward with a much larger budget.

3. Case Study

A medical doctor has a hunch that an old treatment regimen might be effective in treating a rare illness.

The treatment has never been used in this manner before. So, the doctor applies the treatment to two of their patients with the illness. After several weeks, the results seem to indicate that the treatment is not causing any change in the illness. The doctor concludes that there is no need to continue the treatment or conduct a larger study with a control condition.

4. Fertilizer and Plant Growth Study

An agricultural farmer is exploring different combinations of nutrients on plant growth, so she does a small experiment.

Instead of spending a lot of time and money applying the different mixes to acres of land and waiting several months to see the results, she decides to apply the fertilizer to some small plants in the lab.

After several weeks, it appears that the plants are responding well. They are growing rapidly and producing dense branching. She shows the plants to her colleagues and they all agree that further testing is needed under better controlled conditions .

5. Mood States Study

A team of psychologists is interested in studying how mood affects altruistic behavior. They are undecided however, on how to put the research participants in a bad mood, so they try a few pilot studies out.

They try one suggestion and make a 3-minute video that shows sad scenes from famous heart-wrenching movies.

They then recruit a few people to watch the clips and measure their mood states afterwards.

The results indicate that people were put in a negative mood, but since there was no control group, the researchers cannot be 100% confident in the clip’s effectiveness.

6. Math Games and Learning Study

Type: Quasi-Experimental Design

Two teachers have developed a set of math games that they think will make learning math more enjoyable for their students. They decide to test out the games on their classes.

So, for two weeks, one teacher has all of her students play the math games. The other teacher uses the standard teaching techniques. At the end of the two weeks, all students take the same math test. The results indicate that students that played the math games did better on the test.

Although the teachers would like to say the games were the cause of the improved performance, they cannot be 100% sure because the study lacked random assignment . There are many other differences between the groups that played the games and those that did not.

Learn More: Random Assignment Examples

7. Economic Impact of Policy

An economic policy institute has decided to test the effectiveness of a new policy on the development of small business. The institute identifies two cities in a third-world country for testing.

The two cities are similar in terms of size, economic output, and other characteristics. The city in which the new policy was implemented showed a much higher growth of small businesses than the other city.

Although the two cities were similar in many ways, the researchers must be cautious in their conclusions. There may exist other differences between the two cities that effected small business growth other than the policy.

8. Parenting Styles and Academic Performance

Psychologists want to understand how parenting style affects children’s academic performance.

So, they identify a large group of parents that have one of four parenting styles: authoritarian, authoritative, permissive, or neglectful. The researchers then compare the grades of each group and discover that children raised with the authoritative parenting style had better grades than the other three groups. Although these results may seem convincing, it turns out that parents that use the authoritative parenting style also have higher SES class and can afford to provide their children with more intellectually enriching activities like summer STEAM camps.

9. Movies and Donations Study

Will the type of movie a person watches affect the likelihood that they donate to a charitable cause? To answer this question, a researcher decides to solicit donations at the exit point of a large theatre.

He chooses to study two types of movies: action-hero and murder mystery. After collecting donations for one month, he tallies the results. Patrons that watched the action-hero movie donated more than those that watched the murder mystery. Can you think of why these results could be due to something other than the movie?

10. Gender and Mindfulness Apps Study

Researchers decide to conduct a study on whether men or women benefit from mindfulness the most. So, they recruit office workers in large corporations at all levels of management.

Then, they divide the research sample up into males and females and ask the participants to use a mindfulness app once each day for at least 15 minutes.

At the end of three weeks, the researchers give all the participants a questionnaire that measures stress and also take swabs from their saliva to measure stress hormones.

The results indicate the women responded much better to the apps than males and showed lower stress levels on both measures.

Unfortunately, it is difficult to conclude that women respond to apps better than men because the researchers could not randomly assign participants to gender. This means that there may be extraneous variables that are causing the results.

11. Eyewitness Testimony Study

Type: True Experimental Design

To study the how leading questions on the memories of eyewitnesses leads to retroactive inference , Loftus and Palmer (1974) conducted a simple experiment consistent with true experimental design.

Research participants all watched the same short video of two cars having an accident. Each were randomly assigned to be asked either one of two versions of a question regarding the accident.

Half of the participants were asked the question “How fast were the two cars going when they smashed into each other?” and the other half were asked “How fast were the two cars going when they contacted each other?”

Participants’ estimates were affected by the wording of the question. Participants that responded to the question with the word “smashed” gave much higher estimates than participants that responded to the word “contacted.”

12. Sports Nutrition Bars Study

A company wants to test the effects of their sports nutrition bars. So, they recruited students on a college campus to participate in their study. The students were randomly assigned to either the treatment condition or control condition.

Participants in the treatment condition ate two nutrition bars. Participants in the control condition ate two similar looking bars that tasted nearly identical, but offered no nutritional value.

One hour after consuming the bars, participants ran on a treadmill at a moderate pace for 15 minutes. The researchers recorded their speed, breathing rates, and level of exhaustion.

The results indicated that participants that ate the nutrition bars ran faster, breathed more easily, and reported feeling less exhausted than participants that ate the non-nutritious bar.

13. Clinical Trials

Medical researchers often use true experiments to assess the effectiveness of various treatment regimens. For a simplified example: people from the population are randomly selected to participate in a study on the effects of a medication on heart disease.

Participants are randomly assigned to either receive the medication or nothing at all. Three months later, all participants are contacted and they are given a full battery of heart disease tests.

The results indicate that participants that received the medication had significantly lower levels of heart disease than participants that received no medication.

14. Leadership Training Study

A large corporation wants to improve the leadership skills of its mid-level managers. The HR department has developed two programs, one online and the other in-person in small classes.

HR randomly selects 120 employees to participate and then randomly assigned them to one of three conditions: one-third are assigned to the online program, one-third to the in-class version, and one-third are put on a waiting list.

The training lasts for 6 weeks and 4 months later, supervisors of the participants are asked to rate their staff in terms of leadership potential. The supervisors were not informed about which of their staff participated in the program.

The results indicated that the in-person participants received the highest ratings from their supervisors. The online class participants came in second, followed by those on the waiting list.

15. Reading Comprehension and Lighting Study

Different wavelengths of light may affect cognitive processing. To put this hypothesis to the test, a researcher randomly assigned students on a college campus to read a history chapter in one of three lighting conditions: natural sunlight, artificial yellow light, and standard fluorescent light.

At the end of the chapter all students took the same exam. The researcher then compared the scores on the exam for students in each condition. The results revealed that natural sunlight produced the best test scores, followed by yellow light and fluorescent light.

Therefore, the researcher concludes that natural sunlight improves reading comprehension.

See Also: Experimental Study vs Observational Study

Experimental design is a central feature of scientific research. When done using true experimental design, causality can be infered, which allows researchers to provide proof that an independent variable affects a dependent variable. This is necessary in just about every field of research, and especially in medical sciences.

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Experimental Research: Meaning And Examples Of Experimental Research

Ever wondered why scientists across the world are being lauded for discovering the Covid-19 vaccine so early? It’s because every…

Ever wondered why scientists across the world are being lauded for discovering the Covid-19 vaccine so early? It’s because every government knows that vaccines are a result of experimental research design and it takes years of collected data to make one. It takes a lot of time to compare formulas and combinations with an array of possibilities across different age groups, genders and physical conditions. With their efficiency and meticulousness, scientists redefined the meaning of experimental research when they discovered a vaccine in less than a year.

What Is Experimental Research?

Characteristics of experimental research design, types of experimental research design, advantages and disadvantages of experimental research, examples of experimental research.

Experimental research is a scientific method of conducting research using two variables: independent and dependent. Independent variables can be manipulated to apply to dependent variables and the effect is measured. This measurement usually happens over a significant period of time to establish conditions and conclusions about the relationship between these two variables.

Experimental research is widely implemented in education, psychology, social sciences and physical sciences. Experimental research is based on observation, calculation, comparison and logic. Researchers collect quantitative data and perform statistical analyses of two sets of variables. This method collects necessary data to focus on facts and support sound decisions. It’s a helpful approach when time is a factor in establishing cause-and-effect relationships or when an invariable behavior is seen between the two.  

Now that we know the meaning of experimental research, let’s look at its characteristics, types and advantages.

The hypothesis is at the core of an experimental research design. Researchers propose a tentative answer after defining the problem and then test the hypothesis to either confirm or disregard it. Here are a few characteristics of experimental research:

• Dependent variables are manipulated or treated while independent variables are exerted on dependent variables as an experimental treatment. Extraneous variables are variables generated from other factors that can affect the experiment and contribute to change. Researchers have to exercise control to reduce the influence of these variables by randomization, making homogeneous groups and applying statistical analysis techniques.
• Researchers deliberately operate independent variables on the subject of the experiment. This is known as manipulation.
• Once a variable is manipulated, researchers observe the effect an independent variable has on a dependent variable. This is key for interpreting results.
• A researcher may want multiple comparisons between different groups with equivalent subjects. They may replicate the process by conducting sub-experiments within the framework of the experimental design.

Experimental research is equally effective in non-laboratory settings as it is in labs. It helps in predicting events in an experimental setting. It generalizes variable relationships so that they can be implemented outside the experiment and applied to a wider interest group.

The way a researcher assigns subjects to different groups determines the types of experimental research design .

Pre-experimental Research Design

In a pre-experimental research design, researchers observe a group or various groups to see the effect an independent variable has on the dependent variable to cause change. There is no control group as it is a simple form of experimental research . It’s further divided into three categories:

• A one-shot case study research design is a study where one dependent variable is considered. It’s a posttest study as it’s carried out after treating what presumably caused the change.
• One-group pretest-posttest design is a study that combines both pretest and posttest studies by testing a single group before and after administering the treatment.
• Static-group comparison involves studying two groups by subjecting one to treatment while the other remains static. After post-testing all groups the differences are observed.

This design is practical but lacks in certain areas of true experimental criteria.

True Experimental Research Design

This design depends on statistical analysis to approve or disregard a hypothesis. It’s an accurate design that can be conducted with or without a pretest on a minimum of two dependent variables assigned randomly. It is further classified into three types:

• The posttest-only control group design involves randomly selecting and assigning subjects to two groups: experimental and control. Only the experimental group is treated, while both groups are observed and post-tested to draw a conclusion from the difference between the groups.
• In a pretest-posttest control group design, two groups are randomly assigned subjects. Both groups are presented, the experimental group is treated and both groups are post-tested to measure how much change happened in each group.
• Solomon four-group design is a combination of the previous two methods. Subjects are randomly selected and assigned to four groups. Two groups are tested using each of the previous methods.

True experimental research design should have a variable to manipulate, a control group and random distribution.

With experimental research, we can test ideas in a controlled environment before marketing. It acts as the best method to test a theory as it can help in making predictions about a subject and drawing conclusions. Let’s look at some of the advantages that make experimental research useful:

• It allows researchers to have a stronghold over variables and collect desired results.
• Results are usually specific.
• The effectiveness of the research isn’t affected by the subject.
• Findings from the results usually apply to similar situations and ideas.
• Cause and effect of a hypothesis can be identified, which can be further analyzed for in-depth ideas.
• It’s the ideal starting point to collect data and lay a foundation for conducting further research and building more ideas.
• Medical researchers can develop medicines and vaccines to treat diseases by collecting samples from patients and testing them under multiple conditions.
• It can be used to improve the standard of academics across institutions by testing student knowledge and teaching methods before analyzing the result to implement programs.
• Social scientists often use experimental research design to study and test behavior in humans and animals.
• Software development and testing heavily depend on experimental research to test programs by letting subjects use a beta version and analyzing their feedback.

Even though it’s a scientific method, it has a few drawbacks. Here are a few disadvantages of this research method:

• Human error is a concern because the method depends on controlling variables. Improper implementation nullifies the validity of the research and conclusion.
• Eliminating extraneous variables (real-life scenarios) produces inaccurate conclusions.
• The process is time-consuming and expensive
• In medical research, it can have ethical implications by affecting patients’ well-being.
• Results are not descriptive and subjects can contribute to response bias.

Experimental research design is a sophisticated method that investigates relationships or occurrences among people or phenomena under a controlled environment and identifies the conditions responsible for such relationships or occurrences

Experimental research can be used in any industry to anticipate responses, changes, causes and effects. Here are some examples of experimental research :

• This research method can be used to evaluate employees’ skills. Organizations ask candidates to take tests before filling a post. It is used to screen qualified candidates from a pool of applicants. This allows organizations to identify skills at the time of employment. After training employees on the job, organizations further evaluate them to test impact and improvement. This is a pretest-posttest control group research example where employees are ‘subjects’ and the training is ‘treatment’.
• Educational institutions follow the pre-experimental research design to administer exams and evaluate students at the end of a semester. Students are the dependent variables and lectures are independent. Since exams are conducted at the end and not the beginning of a semester, it’s easy to conclude that it’s a one-shot case study research.
• To evaluate the teaching methods of two teachers, they can be assigned two student groups. After teaching their respective groups on the same topic, a posttest can determine which group scored better and who is better at teaching. This method can have its drawbacks as certain human factors, such as attitudes of students and effectiveness to grasp a subject, may negatively influence results. 

Experimental research is considered a standard method that uses observations, simulations and surveys to collect data. One of its unique features is the ability to control extraneous variables and their effects. It’s a suitable method for those looking to examine the relationship between cause and effect in a field setting or in a laboratory. Although experimental research design is a scientific approach, research is not entirely a scientific process. As much as managers need to know what is experimental research , they have to apply the correct research method, depending on the aim of the study.

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Methodology

Research Methods | Definitions, Types, Examples

Research methods are specific procedures for collecting and analyzing data. Developing your research methods is an integral part of your research design . When planning your methods, there are two key decisions you will make.

First, decide how you will collect data . Your methods depend on what type of data you need to answer your research question :

• Qualitative vs. quantitative : Will your data take the form of words or numbers?
• Primary vs. secondary : Will you collect original data yourself, or will you use data that has already been collected by someone else?
• Descriptive vs. experimental : Will you take measurements of something as it is, or will you perform an experiment?

Second, decide how you will analyze the data .

• For quantitative data, you can use statistical analysis methods to test relationships between variables.
• For qualitative data, you can use methods such as thematic analysis to interpret patterns and meanings in the data.

Table of contents

Methods for collecting data, examples of data collection methods, methods for analyzing data, examples of data analysis methods, other interesting articles, frequently asked questions about research methods.

Data is the information that you collect for the purposes of answering your research question . The type of data you need depends on the aims of your research.

Qualitative vs. quantitative data

Your choice of qualitative or quantitative data collection depends on the type of knowledge you want to develop.

For questions about ideas, experiences and meanings, or to study something that can’t be described numerically, collect qualitative data .

If you want to develop a more mechanistic understanding of a topic, or your research involves hypothesis testing , collect quantitative data .

You can also take a mixed methods approach , where you use both qualitative and quantitative research methods.

Primary vs. secondary research

Primary research is any original data that you collect yourself for the purposes of answering your research question (e.g. through surveys , observations and experiments ). Secondary research is data that has already been collected by other researchers (e.g. in a government census or previous scientific studies).

If you are exploring a novel research question, you’ll probably need to collect primary data . But if you want to synthesize existing knowledge, analyze historical trends, or identify patterns on a large scale, secondary data might be a better choice.

Descriptive vs. experimental data

In descriptive research , you collect data about your study subject without intervening. The validity of your research will depend on your sampling method .

In experimental research , you systematically intervene in a process and measure the outcome. The validity of your research will depend on your experimental design .

To conduct an experiment, you need to be able to vary your independent variable , precisely measure your dependent variable, and control for confounding variables . If it’s practically and ethically possible, this method is the best choice for answering questions about cause and effect.

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Your data analysis methods will depend on the type of data you collect and how you prepare it for analysis.

Data can often be analyzed both quantitatively and qualitatively. For example, survey responses could be analyzed qualitatively by studying the meanings of responses or quantitatively by studying the frequencies of responses.

Qualitative analysis methods

Qualitative analysis is used to understand words, ideas, and experiences. You can use it to interpret data that was collected:

• From open-ended surveys and interviews , literature reviews , case studies , ethnographies , and other sources that use text rather than numbers.
• Using non-probability sampling methods .

Qualitative analysis tends to be quite flexible and relies on the researcher’s judgement, so you have to reflect carefully on your choices and assumptions and be careful to avoid research bias .

Quantitative analysis methods

Quantitative analysis uses numbers and statistics to understand frequencies, averages and correlations (in descriptive studies) or cause-and-effect relationships (in experiments).

You can use quantitative analysis to interpret data that was collected either:

• During an experiment .
• Using probability sampling methods .

Because the data is collected and analyzed in a statistically valid way, the results of quantitative analysis can be easily standardized and shared among researchers.

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If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Chi square test of independence
• Statistical power
• Descriptive statistics
• Degrees of freedom
• Pearson correlation
• Null hypothesis
• Double-blind study
• Case-control study
• Research ethics
• Data collection
• Hypothesis testing
• Structured interviews

Research bias

• Hawthorne effect
• Unconscious bias
• Recall bias
• Halo effect
• Self-serving bias
• Information bias

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

The research methods you use depend on the type of data you need to answer your research question .

• If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts and meanings, use qualitative methods .
• If you want to analyze a large amount of readily-available data, use secondary data. If you want data specific to your purposes with control over how it is generated, collect primary data.
• If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

Methodology refers to the overarching strategy and rationale of your research project . It involves studying the methods used in your field and the theories or principles behind them, in order to develop an approach that matches your objectives.

Methods are the specific tools and procedures you use to collect and analyze data (for example, experiments, surveys , and statistical tests ).

In shorter scientific papers, where the aim is to report the findings of a specific study, you might simply describe what you did in a methods section .

In a longer or more complex research project, such as a thesis or dissertation , you will probably include a methodology section , where you explain your approach to answering the research questions and cite relevant sources to support your choice of methods.

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• Systematic Sampling | A Step-by-Step Guide with Examples
• Textual Analysis | Guide, 3 Approaches & Examples
• The 4 Types of Reliability in Research | Definitions & Examples
• The 4 Types of Validity in Research | Definitions & Examples
• Transcribing an Interview | 5 Steps & Transcription Software
• Triangulation in Research | Guide, Types, Examples
• Types of Interviews in Research | Guide & Examples
• Types of Research Designs Compared | Guide & Examples
• Types of Variables in Research & Statistics | Examples
• Unstructured Interview | Definition, Guide & Examples
• What Is a Case Study? | Definition, Examples & Methods
• What Is a Case-Control Study? | Definition & Examples
• What Is a Cohort Study? | Definition & Examples
• What Is a Conceptual Framework? | Tips & Examples
• What Is a Controlled Experiment? | Definitions & Examples
• What Is a Double-Barreled Question?
• What Is a Focus Group? | Step-by-Step Guide & Examples
• What Is a Likert Scale? | Guide & Examples
• What Is a Prospective Cohort Study? | Definition & Examples
• What Is a Retrospective Cohort Study? | Definition & Examples
• What Is Action Research? | Definition & Examples
• What Is an Observational Study? | Guide & Examples
• What Is Concurrent Validity? | Definition & Examples
• What Is Content Validity? | Definition & Examples
• What Is Convenience Sampling? | Definition & Examples
• What Is Convergent Validity? | Definition & Examples
• What Is Criterion Validity? | Definition & Examples
• What Is Data Cleansing? | Definition, Guide & Examples
• What Is Deductive Reasoning? | Explanation & Examples
• What Is Discriminant Validity? | Definition & Example
• What Is Ecological Validity? | Definition & Examples
• What Is Ethnography? | Definition, Guide & Examples
• What Is Face Validity? | Guide, Definition & Examples
• What Is Non-Probability Sampling? | Types & Examples
• What Is Participant Observation? | Definition & Examples
• What Is Peer Review? | Types & Examples
• What Is Predictive Validity? | Examples & Definition
• What Is Probability Sampling? | Types & Examples
• What Is Purposive Sampling? | Definition & Examples
• What Is Qualitative Observation? | Definition & Examples
• What Is Qualitative Research? | Methods & Examples
• What Is Quantitative Observation? | Definition & Examples
• What Is Quantitative Research? | Definition, Uses & Methods

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Chapter 10 Experimental Research

Experimental research, often considered to be the “gold standard” in research designs, is one of the most rigorous of all research designs. In this design, one or more independent variables are manipulated by the researcher (as treatments), subjects are randomly assigned to different treatment levels (random assignment), and the results of the treatments on outcomes (dependent variables) are observed. The unique strength of experimental research is its internal validity (causality) due to its ability to link cause and effect through treatment manipulation, while controlling for the spurious effect of extraneous variable.

Experimental research is best suited for explanatory research (rather than for descriptive or exploratory research), where the goal of the study is to examine cause-effect relationships. It also works well for research that involves a relatively limited and well-defined set of independent variables that can either be manipulated or controlled. Experimental research can be conducted in laboratory or field settings. Laboratory experiments , conducted in laboratory (artificial) settings, tend to be high in internal validity, but this comes at the cost of low external validity (generalizability), because the artificial (laboratory) setting in which the study is conducted may not reflect the real world. Field experiments , conducted in field settings such as in a real organization, and high in both internal and external validity. But such experiments are relatively rare, because of the difficulties associated with manipulating treatments and controlling for extraneous effects in a field setting.

Experimental research can be grouped into two broad categories: true experimental designs and quasi-experimental designs. Both designs require treatment manipulation, but while true experiments also require random assignment, quasi-experiments do not. Sometimes, we also refer to non-experimental research, which is not really a research design, but an all-inclusive term that includes all types of research that do not employ treatment manipulation or random assignment, such as survey research, observational research, and correlational studies.

Basic Concepts

Treatment and control groups. In experimental research, some subjects are administered one or more experimental stimulus called a treatment (the treatment group ) while other subjects are not given such a stimulus (the control group ). The treatment may be considered successful if subjects in the treatment group rate more favorably on outcome variables than control group subjects. Multiple levels of experimental stimulus may be administered, in which case, there may be more than one treatment group. For example, in order to test the effects of a new drug intended to treat a certain medical condition like dementia, if a sample of dementia patients is randomly divided into three groups, with the first group receiving a high dosage of the drug, the second group receiving a low dosage, and the third group receives a placebo such as a sugar pill (control group), then the first two groups are experimental groups and the third group is a control group. After administering the drug for a period of time, if the condition of the experimental group subjects improved significantly more than the control group subjects, we can say that the drug is effective. We can also compare the conditions of the high and low dosage experimental groups to determine if the high dose is more effective than the low dose.

Treatment manipulation. Treatments are the unique feature of experimental research that sets this design apart from all other research methods. Treatment manipulation helps control for the “cause” in cause-effect relationships. Naturally, the validity of experimental research depends on how well the treatment was manipulated. Treatment manipulation must be checked using pretests and pilot tests prior to the experimental study. Any measurements conducted before the treatment is administered are called pretest measures , while those conducted after the treatment are posttest measures .

Random selection and assignment. Random selection is the process of randomly drawing a sample from a population or a sampling frame. This approach is typically employed in survey research, and assures that each unit in the population has a positive chance of being selected into the sample. Random assignment is however a process of randomly assigning subjects to experimental or control groups. This is a standard practice in true experimental research to ensure that treatment groups are similar (equivalent) to each other and to the control group, prior to treatment administration. Random selection is related to sampling, and is therefore, more closely related to the external validity (generalizability) of findings. However, random assignment is related to design, and is therefore most related to internal validity. It is possible to have both random selection and random assignment in well-designed experimental research, but quasi-experimental research involves neither random selection nor random assignment.

Threats to internal validity. Although experimental designs are considered more rigorous than other research methods in terms of the internal validity of their inferences (by virtue of their ability to control causes through treatment manipulation), they are not immune to internal validity threats. Some of these threats to internal validity are described below, within the context of a study of the impact of a special remedial math tutoring program for improving the math abilities of high school students.

• History threat is the possibility that the observed effects (dependent variables) are caused by extraneous or historical events rather than by the experimental treatment. For instance, students’ post-remedial math score improvement may have been caused by their preparation for a math exam at their school, rather than the remedial math program.
• Maturation threat refers to the possibility that observed effects are caused by natural maturation of subjects (e.g., a general improvement in their intellectual ability to understand complex concepts) rather than the experimental treatment.
• Testing threat is a threat in pre-post designs where subjects’ posttest responses are conditioned by their pretest responses. For instance, if students remember their answers from the pretest evaluation, they may tend to repeat them in the posttest exam. Not conducting a pretest can help avoid this threat.
• Instrumentation threat , which also occurs in pre-post designs, refers to the possibility that the difference between pretest and posttest scores is not due to the remedial math program, but due to changes in the administered test, such as the posttest having a higher or lower degree of difficulty than the pretest.
• Mortality threat refers to the possibility that subjects may be dropping out of the study at differential rates between the treatment and control groups due to a systematic reason, such that the dropouts were mostly students who scored low on the pretest. If the low-performing students drop out, the results of the posttest will be artificially inflated by the preponderance of high-performing students.
• Regression threat , also called a regression to the mean, refers to the statistical tendency of a group’s overall performance on a measure during a posttest to regress toward the mean of that measure rather than in the anticipated direction. For instance, if subjects scored high on a pretest, they will have a tendency to score lower on the posttest (closer to the mean) because their high scores (away from the mean) during the pretest was possibly a statistical aberration. This problem tends to be more prevalent in non-random samples and when the two measures are imperfectly correlated.

Two-Group Experimental Designs

The simplest true experimental designs are two group designs involving one treatment group and one control group, and are ideally suited for testing the effects of a single independent variable that can be manipulated as a treatment. The two basic two-group designs are the pretest-posttest control group design and the posttest-only control group design, while variations may include covariance designs. These designs are often depicted using a standardized design notation, where R represents random assignment of subjects to groups, X represents the treatment administered to the treatment group, and O represents pretest or posttest observations of the dependent variable (with different subscripts to distinguish between pretest and posttest observations of treatment and control groups).

Pretest-posttest control group design . In this design, subjects are randomly assigned to treatment and control groups, subjected to an initial (pretest) measurement of the dependent variables of interest, the treatment group is administered a treatment (representing the independent variable of interest), and the dependent variables measured again (posttest). The notation of this design is shown in Figure 10.1.

Figure 10.1. Pretest-posttest control group design

The effect E of the experimental treatment in the pretest posttest design is measured as the difference in the posttest and pretest scores between the treatment and control groups:

E = (O 2 – O 1 ) – (O 4 – O 3 )

Statistical analysis of this design involves a simple analysis of variance (ANOVA) between the treatment and control groups. The pretest posttest design handles several threats to internal validity, such as maturation, testing, and regression, since these threats can be expected to influence both treatment and control groups in a similar (random) manner. The selection threat is controlled via random assignment. However, additional threats to internal validity may exist. For instance, mortality can be a problem if there are differential dropout rates between the two groups, and the pretest measurement may bias the posttest measurement (especially if the pretest introduces unusual topics or content).

Posttest-only control group design . This design is a simpler version of the pretest-posttest design where pretest measurements are omitted. The design notation is shown in Figure 10.2.

Figure 10.2. Posttest only control group design.

The treatment effect is measured simply as the difference in the posttest scores between the two groups:

E = (O 1 – O 2 )

The appropriate statistical analysis of this design is also a two- group analysis of variance (ANOVA). The simplicity of this design makes it more attractive than the pretest-posttest design in terms of internal validity. This design controls for maturation, testing, regression, selection, and pretest-posttest interaction, though the mortality threat may continue to exist.

Covariance designs . Sometimes, measures of dependent variables may be influenced by extraneous variables called covariates . Covariates are those variables that are not of central interest to an experimental study, but should nevertheless be controlled in an experimental design in order to eliminate their potential effect on the dependent variable and therefore allow for a more accurate detection of the effects of the independent variables of interest. The experimental designs discussed earlier did not control for such covariates. A covariance design (also called a concomitant variable design) is a special type of pretest posttest control group design where the pretest measure is essentially a measurement of the covariates of interest rather than that of the dependent variables. The design notation is shown in Figure 10.3, where C represents the covariates:

Figure 10.3. Covariance design

Because the pretest measure is not a measurement of the dependent variable, but rather a covariate, the treatment effect is measured as the difference in the posttest scores between the treatment and control groups as:

Figure 10.4. 2 x 2 factorial design

Factorial designs can also be depicted using a design notation, such as that shown on the right panel of Figure 10.4. R represents random assignment of subjects to treatment groups, X represents the treatment groups themselves (the subscripts of X represents the level of each factor), and O represent observations of the dependent variable. Notice that the 2 x 2 factorial design will have four treatment groups, corresponding to the four combinations of the two levels of each factor. Correspondingly, the 2 x 3 design will have six treatment groups, and the 2 x 2 x 2 design will have eight treatment groups. As a rule of thumb, each cell in a factorial design should have a minimum sample size of 20 (this estimate is derived from Cohen’s power calculations based on medium effect sizes). So a 2 x 2 x 2 factorial design requires a minimum total sample size of 160 subjects, with at least 20 subjects in each cell. As you can see, the cost of data collection can increase substantially with more levels or factors in your factorial design. Sometimes, due to resource constraints, some cells in such factorial designs may not receive any treatment at all, which are called incomplete factorial designs . Such incomplete designs hurt our ability to draw inferences about the incomplete factors.

In a factorial design, a main effect is said to exist if the dependent variable shows a significant difference between multiple levels of one factor, at all levels of other factors. No change in the dependent variable across factor levels is the null case (baseline), from which main effects are evaluated. In the above example, you may see a main effect of instructional type, instructional time, or both on learning outcomes. An interaction effect exists when the effect of differences in one factor depends upon the level of a second factor. In our example, if the effect of instructional type on learning outcomes is greater for 3 hours/week of instructional time than for 1.5 hours/week, then we can say that there is an interaction effect between instructional type and instructional time on learning outcomes. Note that the presence of interaction effects dominate and make main effects irrelevant, and it is not meaningful to interpret main effects if interaction effects are significant.

Hybrid Experimental Designs

Hybrid designs are those that are formed by combining features of more established designs. Three such hybrid designs are randomized bocks design, Solomon four-group design, and switched replications design.

Randomized block design. This is a variation of the posttest-only or pretest-posttest control group design where the subject population can be grouped into relatively homogeneous subgroups (called blocks ) within which the experiment is replicated. For instance, if you want to replicate the same posttest-only design among university students and full -time working professionals (two homogeneous blocks), subjects in both blocks are randomly split between treatment group (receiving the same treatment) or control group (see Figure 10.5). The purpose of this design is to reduce the “noise” or variance in data that may be attributable to differences between the blocks so that the actual effect of interest can be detected more accurately.

Figure 10.5. Randomized blocks design.

Solomon four-group design . In this design, the sample is divided into two treatment groups and two control groups. One treatment group and one control group receive the pretest, and the other two groups do not. This design represents a combination of posttest-only and pretest-posttest control group design, and is intended to test for the potential biasing effect of pretest measurement on posttest measures that tends to occur in pretest-posttest designs but not in posttest only designs. The design notation is shown in Figure 10.6.

Figure 10.6. Solomon four-group design

Switched replication design . This is a two-group design implemented in two phases with three waves of measurement. The treatment group in the first phase serves as the control group in the second phase, and the control group in the first phase becomes the treatment group in the second phase, as illustrated in Figure 10.7. In other words, the original design is repeated or replicated temporally with treatment/control roles switched between the two groups. By the end of the study, all participants will have received the treatment either during the first or the second phase. This design is most feasible in organizational contexts where organizational programs (e.g., employee training) are implemented in a phased manner or are repeated at regular intervals.

Figure 10.7. Switched replication design.

Quasi-Experimental Designs

Quasi-experimental designs are almost identical to true experimental designs, but lacking one key ingredient: random assignment. For instance, one entire class section or one organization is used as the treatment group, while another section of the same class or a different organization in the same industry is used as the control group. This lack of random assignment potentially results in groups that are non-equivalent, such as one group possessing greater mastery of a certain content than the other group, say by virtue of having a better teacher in a previous semester, which introduces the possibility of selection bias . Quasi-experimental designs are therefore inferior to true experimental designs in interval validity due to the presence of a variety of selection related threats such as selection-maturation threat (the treatment and control groups maturing at different rates), selection-history threat (the treatment and control groups being differentially impact by extraneous or historical events), selection-regression threat (the treatment and control groups regressing toward the mean between pretest and posttest at different rates), selection-instrumentation threat (the treatment and control groups responding differently to the measurement), selection-testing (the treatment and control groups responding differently to the pretest), and selection-mortality (the treatment and control groups demonstrating differential dropout rates). Given these selection threats, it is generally preferable to avoid quasi-experimental designs to the greatest extent possible.

Many true experimental designs can be converted to quasi-experimental designs by omitting random assignment. For instance, the quasi-equivalent version of pretest-posttest control group design is called nonequivalent groups design (NEGD), as shown in Figure 10.8, with random assignment R replaced by non-equivalent (non-random) assignment N . Likewise, the quasi -experimental version of switched replication design is called non-equivalent switched replication design (see Figure 10.9).

Figure 10.8. NEGD design.

Figure 10.9. Non-equivalent switched replication design.

In addition, there are quite a few unique non -equivalent designs without corresponding true experimental design cousins. Some of the more useful of these designs are discussed next.

Regression-discontinuity (RD) design . This is a non-equivalent pretest-posttest design where subjects are assigned to treatment or control group based on a cutoff score on a preprogram measure. For instance, patients who are severely ill may be assigned to a treatment group to test the efficacy of a new drug or treatment protocol and those who are mildly ill are assigned to the control group. In another example, students who are lagging behind on standardized test scores may be selected for a remedial curriculum program intended to improve their performance, while those who score high on such tests are not selected from the remedial program. The design notation can be represented as follows, where C represents the cutoff score:

Figure 10.10. RD design.

Because of the use of a cutoff score, it is possible that the observed results may be a function of the cutoff score rather than the treatment, which introduces a new threat to internal validity. However, using the cutoff score also ensures that limited or costly resources are distributed to people who need them the most rather than randomly across a population, while simultaneously allowing a quasi-experimental treatment. The control group scores in the RD design does not serve as a benchmark for comparing treatment group scores, given the systematic non-equivalence between the two groups. Rather, if there is no discontinuity between pretest and posttest scores in the control group, but such a discontinuity persists in the treatment group, then this discontinuity is viewed as evidence of the treatment effect.

Proxy pretest design . This design, shown in Figure 10.11, looks very similar to the standard NEGD (pretest-posttest) design, with one critical difference: the pretest score is collected after the treatment is administered. A typical application of this design is when a researcher is brought in to test the efficacy of a program (e.g., an educational program) after the program has already started and pretest data is not available. Under such circumstances, the best option for the researcher is often to use a different prerecorded measure, such as students’ grade point average before the start of the program, as a proxy for pretest data. A variation of the proxy pretest design is to use subjects’ posttest recollection of pretest data, which may be subject to recall bias, but nevertheless may provide a measure of perceived gain or change in the dependent variable.

Figure 10.11. Proxy pretest design.

Separate pretest-posttest samples design . This design is useful if it is not possible to collect pretest and posttest data from the same subjects for some reason. As shown in Figure 10.12, there are four groups in this design, but two groups come from a single non-equivalent group, while the other two groups come from a different non-equivalent group. For instance, you want to test customer satisfaction with a new online service that is implemented in one city but not in another. In this case, customers in the first city serve as the treatment group and those in the second city constitute the control group. If it is not possible to obtain pretest and posttest measures from the same customers, you can measure customer satisfaction at one point in time, implement the new service program, and measure customer satisfaction (with a different set of customers) after the program is implemented. Customer satisfaction is also measured in the control group at the same times as in the treatment group, but without the new program implementation. The design is not particularly strong, because you cannot examine the changes in any specific customer’s satisfaction score before and after the implementation, but you can only examine average customer satisfaction scores. Despite the lower internal validity, this design may still be a useful way of collecting quasi-experimental data when pretest and posttest data are not available from the same subjects.

Figure 10.12. Separate pretest-posttest samples design.

Nonequivalent dependent variable (NEDV) design . This is a single-group pre-post quasi-experimental design with two outcome measures, where one measure is theoretically expected to be influenced by the treatment and the other measure is not. For instance, if you are designing a new calculus curriculum for high school students, this curriculum is likely to influence students’ posttest calculus scores but not algebra scores. However, the posttest algebra scores may still vary due to extraneous factors such as history or maturation. Hence, the pre-post algebra scores can be used as a control measure, while that of pre-post calculus can be treated as the treatment measure. The design notation, shown in Figure 10.13, indicates the single group by a single N , followed by pretest O 1 and posttest O 2 for calculus and algebra for the same group of students. This design is weak in internal validity, but its advantage lies in not having to use a separate control group.

An interesting variation of the NEDV design is a pattern matching NEDV design , which employs multiple outcome variables and a theory that explains how much each variable will be affected by the treatment. The researcher can then examine if the theoretical prediction is matched in actual observations. This pattern-matching technique, based on the degree of correspondence between theoretical and observed patterns is a powerful way of alleviating internal validity concerns in the original NEDV design.

Figure 10.13. NEDV design.

Perils of Experimental Research

Experimental research is one of the most difficult of research designs, and should not be taken lightly. This type of research is often best with a multitude of methodological problems. First, though experimental research requires theories for framing hypotheses for testing, much of current experimental research is atheoretical. Without theories, the hypotheses being tested tend to be ad hoc, possibly illogical, and meaningless. Second, many of the measurement instruments used in experimental research are not tested for reliability and validity, and are incomparable across studies. Consequently, results generated using such instruments are also incomparable. Third, many experimental research use inappropriate research designs, such as irrelevant dependent variables, no interaction effects, no experimental controls, and non-equivalent stimulus across treatment groups. Findings from such studies tend to lack internal validity and are highly suspect. Fourth, the treatments (tasks) used in experimental research may be diverse, incomparable, and inconsistent across studies and sometimes inappropriate for the subject population. For instance, undergraduate student subjects are often asked to pretend that they are marketing managers and asked to perform a complex budget allocation task in which they have no experience or expertise. The use of such inappropriate tasks, introduces new threats to internal validity (i.e., subject’s performance may be an artifact of the content or difficulty of the task setting), generates findings that are non-interpretable and meaningless, and makes integration of findings across studies impossible.

The design of proper experimental treatments is a very important task in experimental design, because the treatment is the raison d’etre of the experimental method, and must never be rushed or neglected. To design an adequate and appropriate task, researchers should use prevalidated tasks if available, conduct treatment manipulation checks to check for the adequacy of such tasks (by debriefing subjects after performing the assigned task), conduct pilot tests (repeatedly, if necessary), and if doubt, using tasks that are simpler and familiar for the respondent sample than tasks that are complex or unfamiliar.

In summary, this chapter introduced key concepts in the experimental design research method and introduced a variety of true experimental and quasi-experimental designs. Although these designs vary widely in internal validity, designs with less internal validity should not be overlooked and may sometimes be useful under specific circumstances and empirical contingencies.

• Social Science Research: Principles, Methods, and Practices. Authored by : Anol Bhattacherjee. Provided by : University of South Florida. Located at : http://scholarcommons.usf.edu/oa_textbooks/3/ . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike

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