how to do a research on a company

2. Benchmark. Now that you have a good view of the market, you need to drill down into your competitors' performance. You want to understand their metrics and KPIs so you can benchmark them against your own. A company research and analysis tool can help you understand your competitors' digital reach and performance.

1. Look for companies that share your values. In addition to pay and benefits, 43% of candidates say they are attracted to a new job because of meaningful work.¹ By researching a company's core mission, you're not only ensuring they have clear goals but ones that resonate with your interests and passions. Show Transcript.

3. Determine which sources are reliable and relevant. You are going to need a lot of data to answer the questions that you have raised. Thus, when choosing data sources, consider what information is relevant to your goals. If you seek to know more about company culture, for example, employer review sites are what you need.

Once you have a vision for your job search, here's how to thoroughly research prospective companies. 1. Peruse the company website. The obvious place to start researching a prospective company is the official website. If you find an interesting job opening at a company you don't know much about, head to their website and check out the ...

Science & Business Reading Room. Submit a question through our Ask a Librarian service, call us at 202-707-5639, or visit us in person on the fifth floor of the John Adams building in Washington, D.C. Learn more about conducting research in the Science and Business Reading Room. Last Updated: Jul 10, 2024 3:04 PM.

Market research software: Crunchbase is a platform that provides best-in-class company data, making it valuable for market research on growing companies and industries. You can use Crunchbase to access trusted, first-party funding data, revenue data, news and firmographics, enabling you to monitor industry trends and understand customer needs.

Although researching a company is pretty straightforward, it is still important to break down the process into three key steps. Schedule time to do research. Give yourself the time to do adequate research. 15 minutes to an hour should be plenty of time. This depends on your level of interest with the company, but be reasonable.

Top ↑ How to Research a Company - Top 9 Tips Tip#1. Start With the Employer's Website Tip #2. Find Company Employees via LinkedIn Tip #3. Look Up News About the Employer Tip #4. Look Up Company Reviews on Glassdoor Tip #5. Tap Into Your Network Tip #6. Research Company's Social Media Pages Tip #7. Look Up Posts on Social Media Tip #8.

Step 2: Read the news. If the company website has a press page, start there. You can also use Google news to see if the company has appeared in the news recently. This will allow you to find out more about positive and negative aspects, as well as knowing about any awards and accolades they may have gained.

Company Research. How to research companies. The Getting Started tab above will quickly walk you through best bests for databases to research a company and lead you through a five-step methodology for quickly researching large public and private companies. For more detail, use the Advanced Topics section on the left.

Similarly, your research topic may be related to your product or service launch or customer experience. Or you may want to conduct research for an upcoming marketing campaign. Step 2: Choose a buyer persona to engage. If you're planning to focus your research on a specific type of audience, decide which buyer persona you want to engage.

3. Review the Company's Social Media Accounts. Next, research the company's Facebook, LinkedIn, Twitter, and other social profiles to see recent news you might have missed on Google News in step 2. You might see pictures of employee outings too, etc.

Use Google to find the employer's website and check the company's social media profiles. Then review the sites to see what the company is saying about itself. Many times, you'll find articles or links about new products or technologies where the company is mentioned. That's a good place to explore for more in-depth research.

Analyze Employee Social Profiles. Observe Active Social Media Channels. Check Crunchbase for Financial History. Conduct Informational Interviews. Research Interviewers and Company Staff. Study the Company's Digital Footprint. Review Website, Reports, and Employee Insights. Utilize Glassdoor for Candid Feedback.

The Company Sources and Ultimate Beneficial Ownership result sections are the best places to locate company profile information and ownership information beyond a corporate family tree chart. Nexis Dossier Take advantage of a broad collection of company financials, industry analysis, contact data and more.

Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business). Secondary research is particularly useful for analyzing your competitors. The main buckets your secondary market research will fall ...

Step 6: examine media sources and press releases. Another type of research is to do a Google News search to see how media sources are portraying the company. Just do a quick search of the company name, and you may be able to gain information like how the company is expanding operations into Europe and Asia.

4. Conduct the Research. Once you've determined the type of research and target demographic necessary to test your hypotheses, conduct your research. To reduce bias, enlist someone unfamiliar with your hypotheses to perform interviews or lead focus groups. Ask questions based on your audience and hypotheses.

Here are several ways to tackle researching the company pre-interview. 1. Know the Company's Strong Suits. The best way to convince your interviewer that you know the company well is to be able to articulate what makes it special compared to competitors.

Try their products or services. Testing out the company or institution's offerings should give you an idea of the kind of work you might be expected to do once you are hired. Engaging with the company via email or phone will help you form an opinion on the brand and overall customer service. 1.5.

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How to start a research company. By following these eight steps, you can gain the knowledge, skills and network you need to start a research company: 1. Determine your area of expertise. Research companies typically employ highly educated information consultants who use their extensive knowledge to support their professional research.

Generally speaking, there are three stages of the job search and application process where the information you've researched becomes useful: 1. Choosing the company. Before you consider whether the company is going to hire you or if you meet their requirements, you must feel happy about working there.

Market research is an essential component of a business plan which aims to get information concerning the target market of a business. ... other factors in building the right questions. Refrain from asking sensitive, personal, and offensive questions. To do it, research your target audience. 5. Analyze the Data. Start this step by cleaning your ...

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Research and Analytical Skills: The ability to conduct research and analyze data is vital. Psychology degrees often require students to engage in research projects, teaching you how to gather, interpret, and present data effectively. This skill is particularly sought after in roles that involve data-driven decision-making.

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The company is a division of Rupert Murdoch's News Corp. One other point to note is the continuing fluctuation in oil prices. ... If you do consider this route, do your research - including ...