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How to Write a Rhetorical Analysis | Key Concepts & Examples

Published on August 28, 2020 by Jack Caulfield . Revised on July 23, 2023.

A rhetorical analysis is a type of essay  that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience.

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Table of contents

Key concepts in rhetoric, analyzing the text, introducing your rhetorical analysis, the body: doing the analysis, concluding a rhetorical analysis, other interesting articles, frequently asked questions about rhetorical analysis.

Rhetoric, the art of effective speaking and writing, is a subject that trains you to look at texts, arguments and speeches in terms of how they are designed to persuade the audience. This section introduces a few of the key concepts of this field.

Appeals: Logos, ethos, pathos

Appeals are how the author convinces their audience. Three central appeals are discussed in rhetoric, established by the philosopher Aristotle and sometimes called the rhetorical triangle: logos, ethos, and pathos.

Logos , or the logical appeal, refers to the use of reasoned argument to persuade. This is the dominant approach in academic writing , where arguments are built up using reasoning and evidence.

Ethos , or the ethical appeal, involves the author presenting themselves as an authority on their subject. For example, someone making a moral argument might highlight their own morally admirable behavior; someone speaking about a technical subject might present themselves as an expert by mentioning their qualifications.

Pathos , or the pathetic appeal, evokes the audience’s emotions. This might involve speaking in a passionate way, employing vivid imagery, or trying to provoke anger, sympathy, or any other emotional response in the audience.

These three appeals are all treated as integral parts of rhetoric, and a given author may combine all three of them to convince their audience.

Text and context

In rhetoric, a text is not necessarily a piece of writing (though it may be this). A text is whatever piece of communication you are analyzing. This could be, for example, a speech, an advertisement, or a satirical image.

In these cases, your analysis would focus on more than just language—you might look at visual or sonic elements of the text too.

The context is everything surrounding the text: Who is the author (or speaker, designer, etc.)? Who is their (intended or actual) audience? When and where was the text produced, and for what purpose?

Looking at the context can help to inform your rhetorical analysis. For example, Martin Luther King, Jr.’s “I Have a Dream” speech has universal power, but the context of the civil rights movement is an important part of understanding why.

Claims, supports, and warrants

A piece of rhetoric is always making some sort of argument, whether it’s a very clearly defined and logical one (e.g. in a philosophy essay) or one that the reader has to infer (e.g. in a satirical article). These arguments are built up with claims, supports, and warrants.

A claim is the fact or idea the author wants to convince the reader of. An argument might center on a single claim, or be built up out of many. Claims are usually explicitly stated, but they may also just be implied in some kinds of text.

The author uses supports to back up each claim they make. These might range from hard evidence to emotional appeals—anything that is used to convince the reader to accept a claim.

The warrant is the logic or assumption that connects a support with a claim. Outside of quite formal argumentation, the warrant is often unstated—the author assumes their audience will understand the connection without it. But that doesn’t mean you can’t still explore the implicit warrant in these cases.

For example, look at the following statement:

We can see a claim and a support here, but the warrant is implicit. Here, the warrant is the assumption that more likeable candidates would have inspired greater turnout. We might be more or less convinced by the argument depending on whether we think this is a fair assumption.

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Rhetorical analysis isn’t a matter of choosing concepts in advance and applying them to a text. Instead, it starts with looking at the text in detail and asking the appropriate questions about how it works:

• What is the author’s purpose?
• Do they focus closely on their key claims, or do they discuss various topics?
• What tone do they take—angry or sympathetic? Personal or authoritative? Formal or informal?
• Who seems to be the intended audience? Is this audience likely to be successfully reached and convinced?
• What kinds of evidence are presented?

By asking these questions, you’ll discover the various rhetorical devices the text uses. Don’t feel that you have to cram in every rhetorical term you know—focus on those that are most important to the text.

The following sections show how to write the different parts of a rhetorical analysis.

Like all essays, a rhetorical analysis begins with an introduction . The introduction tells readers what text you’ll be discussing, provides relevant background information, and presents your thesis statement .

Hover over different parts of the example below to see how an introduction works.

Martin Luther King, Jr.’s “I Have a Dream” speech is widely regarded as one of the most important pieces of oratory in American history. Delivered in 1963 to thousands of civil rights activists outside the Lincoln Memorial in Washington, D.C., the speech has come to symbolize the spirit of the civil rights movement and even to function as a major part of the American national myth. This rhetorical analysis argues that King’s assumption of the prophetic voice, amplified by the historic size of his audience, creates a powerful sense of ethos that has retained its inspirational power over the years.

The body of your rhetorical analysis is where you’ll tackle the text directly. It’s often divided into three paragraphs, although it may be more in a longer essay.

Each paragraph should focus on a different element of the text, and they should all contribute to your overall argument for your thesis statement.

Hover over the example to explore how a typical body paragraph is constructed.

King’s speech is infused with prophetic language throughout. Even before the famous “dream” part of the speech, King’s language consistently strikes a prophetic tone. He refers to the Lincoln Memorial as a “hallowed spot” and speaks of rising “from the dark and desolate valley of segregation” to “make justice a reality for all of God’s children.” The assumption of this prophetic voice constitutes the text’s strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, King’s ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. This adds significant force to his words; standing before an audience of hundreds of thousands, he states not just what the future should be, but what it will be: “The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.” This warning is almost apocalyptic in tone, though it concludes with the positive image of the “bright day of justice.” The power of King’s rhetoric thus stems not only from the pathos of his vision of a brighter future, but from the ethos of the prophetic voice he adopts in expressing this vision.

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The conclusion of a rhetorical analysis wraps up the essay by restating the main argument and showing how it has been developed by your analysis. It may also try to link the text, and your analysis of it, with broader concerns.

Explore the example below to get a sense of the conclusion.

It is clear from this analysis that the effectiveness of King’s rhetoric stems less from the pathetic appeal of his utopian “dream” than it does from the ethos he carefully constructs to give force to his statements. By framing contemporary upheavals as part of a prophecy whose fulfillment will result in the better future he imagines, King ensures not only the effectiveness of his words in the moment but their continuing resonance today. Even if we have not yet achieved King’s dream, we cannot deny the role his words played in setting us on the path toward it.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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The goal of a rhetorical analysis is to explain the effect a piece of writing or oratory has on its audience, how successful it is, and the devices and appeals it uses to achieve its goals.

Unlike a standard argumentative essay , it’s less about taking a position on the arguments presented, and more about exploring how they are constructed.

The term “text” in a rhetorical analysis essay refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

Logos appeals to the audience’s reason, building up logical arguments . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Collectively, these three appeals are sometimes called the rhetorical triangle . They are central to rhetorical analysis , though a piece of rhetoric might not necessarily use all of them.

In rhetorical analysis , a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

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How to Write a Rhetorical Analysis Essay–Examples & Template

What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there. 

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation. 

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”. 

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how? 

Do they highlight how impeccable their own behavior is to make a moral argument? 

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions. 

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account. 

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time? 

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have. 

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator. 

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow. 

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics? 

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?  

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement . 

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device . 

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way. 

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad . 

Frequently Asked Questions about Rhetorical Analysis Essays 

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that. 

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis. 

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

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What Is a Rhetorical Analysis and How to Write a Great One

By Helly Douglas

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

• Topic: the overall purpose of the rhetoric
• Audience: this includes primary, secondary, and tertiary audiences
• Purpose: there are often more than one to consider
• Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

• Phronesis: skills and practical wisdom
• Arete: virtue
• Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

• Vivid description so the reader can imagine themselves in the situation
• Personal stories to create feelings of empathy
• Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

The rhetorical situations are:

• 1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
• 2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
• 3) Genre: What type of writing is this?
• 4) Stance: What is the tone of the text? What position are they taking?
• 5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

1: What is the Rhetorical Situation?

• Why is there a need or opportunity for persuasion?
• How do words and references help you identify the time and location?
• What are the rhetoric restraints?
• What historical occasions would lead to this text being created?

2: Who is the Author?

• How do they position themselves as an expert worth listening to?
• What is their ethos?
• Do they have a reputation that gives them authority?
• What is their intention?
• What values or customs do they have?

3: Who is it Written For?

• Who is the intended audience?
• How is this appealing to this particular audience?
• Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

• Can you summarize the key point of this rhetoric?
• What arguments are used?
• How has it developed a line of reasoning?

5: How is it Structured?

• What structure is used?
• How is the content arranged within the structure?

6: What Form is Used?

• Does this follow a specific literary genre?
• What type of style and tone is used, and why is this?
• Does the form used complement the content?
• What effect could this form have on the audience?

7: Is the Rhetoric Effective?

• Does the content fulfil the author’s intentions?
• Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

• Name the author of the text and the title of their work followed by the date in parentheses
• Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
• Briefly summarize the text in your own words
• Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

• Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
• Use quotations to prove the statements you make
• Explain why the writer used this approach and how successful it is
• Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

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Rhetorical Analysis Definition and Examples

The analysis can be used on any communication, even a bumper sticker

• An Introduction to Punctuation

Sample Rhetorical Analyses

Examples and observations, analyzing effects, analyzing greeting card verse, analyzing starbucks, rhetorical analysis vs. literary criticism.

• Ph.D., Rhetoric and English, University of Georgia
• M.A., Modern English and American Literature, University of Leicester
• B.A., English, State University of New York

Rhetorical analysis is a form of criticism or close reading that employs the principles of rhetoric to examine the interactions between a text, an author, and an audience . It's also called rhetorical criticism or pragmatic criticism.

Rhetorical analysis may be applied to virtually any text or image—a speech , an essay , an advertisement, a poem, a photograph, a web page, even a bumper sticker. When applied to a literary work, rhetorical analysis regards the work not as an aesthetic object but as an artistically structured instrument for communication. As Edward P.J. Corbett has observed, rhetorical analysis "is more interested in a literary work for what it does than for what it is."

• A Rhetorical Analysis of Claude McKay's "Africa"
• A Rhetorical Analysis of E.B. White's "The Ring of Time"
• A Rhetorical Analysis of U2's "Sunday Bloody Sunday"
• "Our response to the character of the author—whether it is called ethos, or 'implied author,' or style , or even tone—is part of our experience of his work, an experience of the voice within the masks, personae , of the work...Rhetorical criticism intensifies our sense of the dynamic relationships between the author as a real person and the more or less fictive person implied by the work." (Thomas O. Sloan, "Restoration of Rhetoric to Literary Study." The Speech Teacher )
• "[R]hetorical criticism is a mode of analysis that focuses on the text itself. In that respect, it is like the practical criticism that the New Critics and the Chicago School indulge in. It is unlike these modes of criticism in that it does not remain inside the literary work but works outward from the text to considerations of the author and the audience...In talking about the ethical appeal in his 'Rhetoric,' Aristotle made the point that although a speaker may come before an audience with a certain antecedent reputation, his ethical appeal is exerted primarily by what he says in that particular speech before that particular audience. Likewise, in rhetorical criticism, we gain our impression of the author from what we can glean from the text itself—from looking at such things as his ideas and attitudes, his stance, his tone, his style. This reading back to the author is not the same sort of thing as the attempt to reconstruct the biography of a writer from his literary work. Rhetorical criticism seeks simply to ascertain the particular posture or image that the author is establishing in this particular work in order to produce a particular effect on a particular audience." (Edward P.J. Corbett, "Introduction" to " Rhetorical Analyses of Literary Works ")

"[A] complete   rhetorical analysis requires the researcher to move beyond identifying and labeling in that creating an inventory of the parts of a text represents only the starting point of the analyst's work. From the earliest examples of rhetorical analysis to the present, this analytical work has involved the analyst in interpreting the meaning of these textual components—both in isolation and in combination—for the person (or people) experiencing the text. This highly interpretive aspect of rhetorical analysis requires the analyst to address the effects of the different identified textual elements on the perception of the person experiencing the text. So, for example, the analyst might say that the presence of feature x will condition the reception of the text in a particular way. Most texts, of course, include multiple features, so this analytical work involves addressing the cumulative effects of the selected combination of features in the text." (Mark Zachry, "Rhetorical Analysis" from " The Handbook of Business Discourse , " Francesca Bargiela-Chiappini, editor)

"Perhaps the most pervasive type of repeated-word sentence used in greeting card verse is the sentence in which a word or group of words is repeated anywhere within the sentence, as in the following example:

In quiet and thoughtful ways , in happy and fun ways , all ways , and always , I love you.

In this sentence, the word ways is repeated at the end of two successive phrases, picked up again at the beginning of the next phrase, and then repeated as part of the word always . Similarly, the root word all initially appears in the phrase 'all ways' and is then repeated in a slightly different form in the homophonic word always . The movement is from the particular ('quiet and thoughtful ways,' 'happy and fun ways'), to the general ('all ways'), to the hyperbolic ('always')." (Frank D'Angelo, "The Rhetoric of Sentimental Greeting Card Verse." Rhetoric Review )

"Starbucks not just as an institution or as a set of verbal discourses or even advertising but as a material and physical site is deeply rhetorical...Starbucks weaves us directly into the cultural conditions of which it is constitutive. The color of the logo, the performative practices of ordering, making, and drinking the coffee, the conversations around the tables, and the whole host of other materialities and performances of/in Starbucks are at once the rhetorical claims and the enactment of the rhetorical action urged. In short, Starbucks draws together the tripartite relationships among place, body, and subjectivity. As a material/rhetorical place, Starbucks addresses and is the very site of a comforting and discomforting negotiation of these relationships." (Greg Dickinson, "Joe's Rhetoric: Finding Authenticity at Starbucks." Rhetoric Society Quarterly )

"What essentially are the differences between literary criticism analysis and rhetorical analysis? When a critic explicates Ezra Pound's Canto XLV , for example, and shows how Pound inveighs against usury as an offense against nature that corrupts society and the arts, the critic must point out the 'evidence'—the 'artistic proofs' of example and enthymeme [a formal syllogistic argument that is incompletely stated}—that Pound has drawn upon for his fulmination. The critic will also call attention to the 'arrangement' of the parts of that argument as a feature of the 'form' of the poem just as he may inquire into the language and syntax. Again these are matters that Aristotle assigned mainly to rhetoric...

"All critical essays dealing with the persona of a literary work are in reality studies of the 'Ethos' of the 'speaker' or 'narrator'—the voice—source of the rhythmic language which attracts and holds the kind of readers the poet desires as his audience, and the means this persona consciously or unconsciously chooses, in Kenneth Burke's term, to 'woo' that reader-audience." (Alexander Scharbach, "Rhetoric and Literary Criticism: Why Their Separation." College Composition and Communication )

• Rhetorical Move
• Feminist Rhetoric
• Understanding the Use of Language Through Discourse Analysis
• Critical Analysis in Composition
• erotesis (rhetoric)
• Audience Analysis in Speech and Composition
• What is a Rhetorical Situation?
• Heuristics in Rhetoric and Composition
• Stasis Theory in Rhetoric
• Definition and Examples of Progymnasmata in Rhetoric
• Definition and Examples of Anti-Rhetoric
• What Is a Critique in Composition?
• Invention (Composition and Rhetoric)
• Ekphrasis: Definition and Examples in Rhetoric

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How to write a rhetorical analysis

What is a rhetorical analysis?

What are the key concepts of a rhetorical analysis, rhetorical situation, claims, supports, and warrants.

• Step 1: Plan and prepare
• Step 2: Write your introduction
• Step 3: Write the body
• Step 4: Write your conclusion

Frequently Asked Questions about rhetorical analysis

Related articles.

Rhetoric is the art of persuasion and aims to study writers’ or speakers' techniques to inform, persuade, or motivate their audience. Thus, a rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were.

This will generally involve analyzing a specific text and considering the following aspects to connect the rhetorical situation to the text:

• Does the author successfully support the thesis or claims made in the text? Here, you’ll analyze whether the author holds to their argument consistently throughout the text or whether they wander off-topic at some point.
• Does the author use evidence effectively considering the text’s intended audience? Here, you’ll consider the evidence used by the author to support their claims and whether the evidence resonates with the intended audience.
• What rhetorical strategies the author uses to achieve their goals. Here, you’ll consider the word choices by the author and whether these word choices align with their agenda for the text.
• The tone of the piece. Here, you’ll consider the tone used by the author in writing the piece by looking at specific words and aspects that set the tone.
• Whether the author is objective or trying to convince the audience of a particular viewpoint. When it comes to objectivity, you’ll consider whether the author is objective or holds a particular viewpoint they want to convince the audience of. If they are, you’ll also consider whether their persuasion interferes with how the text is read and understood.
• Does the author correctly identify the intended audience? It’s important to consider whether the author correctly writes the text for the intended audience and what assumptions the author makes about the audience.
• Does the text make sense? Here, you’ll consider whether the author effectively reasons, based on the evidence, to arrive at the text’s conclusion.
• Does the author try to appeal to the audience’s emotions? You’ll need to consider whether the author uses any words, ideas, or techniques to appeal to the audience’s emotions.
• Can the author be believed? Finally, you’ll consider whether the audience will accept the arguments and ideas of the author and why.

Summing up, unlike summaries that focus on what an author said, a rhetorical analysis focuses on how it’s said, and it doesn’t rely on an analysis of whether the author was right or wrong but rather how they made their case to arrive at their conclusions.

Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

Now that we’ve seen what rhetorical analysis is, let’s consider some of its key concepts .

Any rhetorical analysis starts with the rhetorical situation which identifies the relationships between the different elements of the text. These elements include the audience, author or writer, the author’s purpose, the delivery method or medium, and the content:

• Audience: The audience is simply the readers of a specific piece of text or content or printed material. For speeches or other mediums like film and video, the audience would be the listeners or viewers. Depending on the specific piece of text or the author’s perception, the audience might be real, imagined, or invoked. With a real audience, the author writes to the people actually reading or listening to the content while, for an imaginary audience, the author writes to an audience they imagine would read the content. Similarly, for an invoked audience, the author writes explicitly to a specific audience.
• Author or writer: The author or writer, also commonly referred to as the rhetor in the context of rhetorical analysis, is the person or the group of persons who authored the text or content.
• The author’s purpose: The author’s purpose is the author’s reason for communicating to the audience. In other words, the author’s purpose encompasses what the author expects or intends to achieve with the text or content.
• Alphabetic text includes essays, editorials, articles, speeches, and other written pieces.
• Imaging includes website and magazine advertisements, TV commercials, and the like.
• Audio includes speeches, website advertisements, radio or tv commercials, or podcasts.
• Context: The context of the text or content considers the time, place, and circumstances surrounding the delivery of the text to its audience. With respect to context, it might often also be helpful to analyze the text in a different context to determine its impact on a different audience and in different circumstances.

An author will use claims, supports, and warrants to build the case around their argument, irrespective of whether the argument is logical and clearly defined or needs to be inferred by the audience:

• Claim: The claim is the main idea or opinion of an argument that the author must prove to the intended audience. In other words, the claim is the fact or facts the author wants to convince the audience of. Claims are usually explicitly stated but can, depending on the specific piece of content or text, be implied from the content. Although these claims could be anything and an argument may be based on a single or several claims, the key is that these claims should be debatable.
• Support: The supports are used by the author to back up the claims they make in their argument. These supports can include anything from fact-based, objective evidence to subjective emotional appeals and personal experiences used by the author to convince the audience of a specific claim. Either way, the stronger and more reliable the supports, the more likely the audience will be to accept the claim.
• Warrant: The warrants are the logic and assumptions that connect the supports to the claims. In other words, they’re the assumptions that make the initial claim possible. The warrant is often unstated, and the author assumes that the audience will be able to understand the connection between the claims and supports. In turn, this is based on the author’s assumption that they share a set of values and beliefs with the audience that will make them understand the connection mentioned above. Conversely, if the audience doesn’t share these beliefs and values with the author, the argument will not be that effective.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. As a result, an author may combine all three appeals to convince their audience:

• Ethos: Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.
• Logos: Logos refers to the reasoned argument the author uses to persuade their audience. In other words, it refers to the reasons or evidence the author proffers in substantiation of their claims and can include facts, statistics, and other forms of evidence. For this reason, logos is also the dominant approach in academic writing where authors present and build up arguments using reasoning and evidence.
• Pathos: Through pathos, also referred to as the pathetic appeal, the author attempts to evoke the audience’s emotions through the use of, for instance, passionate language, vivid imagery, anger, sympathy, or any other emotional response.

To write a rhetorical analysis, you need to follow the steps below:

With a rhetorical analysis, you don’t choose concepts in advance and apply them to a specific text or piece of content. Rather, you’ll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.

Here, it might be helpful to use the SOAPSTone technique to identify the components of the work. SOAPSTone is a common acronym in analysis and represents the:

• Speaker . Here, you’ll identify the author or the narrator delivering the content to the audience.
• Occasion . With the occasion, you’ll identify when and where the story takes place and what the surrounding context is.
• Audience . Here, you’ll identify who the audience or intended audience is.
• Purpose . With the purpose, you’ll need to identify the reason behind the text or what the author wants to achieve with their writing.
• Subject . You’ll also need to identify the subject matter or topic of the text.
• Tone . The tone identifies the author’s feelings towards the subject matter or topic.

Apart from gathering the information and analyzing the components mentioned above, you’ll also need to examine the appeals the author uses in writing the text and attempting to persuade the audience of their argument. Moreover, you’ll need to identify elements like word choice, word order, repetition, analogies, and imagery the writer uses to get a reaction from the audience.

Once you’ve gathered the information and examined the appeals and strategies used by the author as mentioned above, you’ll need to answer some questions relating to the information you’ve collected from the text. The answers to these questions will help you determine the reasons for the choices the author made and how well these choices support the overall argument.

Here, some of the questions you’ll ask include:

• What was the author’s intention?
• Who was the intended audience?
• What is the author’s argument?
• What strategies does the author use to build their argument and why do they use those strategies?
• What appeals the author uses to convince and persuade the audience?
• What effect the text has on the audience?

Keep in mind that these are just some of the questions you’ll ask, and depending on the specific text, there might be others.

Once you’ve done your preparation, you can start writing the rhetorical analysis. It will start off with an introduction which is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text.

The introduction also summarizes the text and the main ideas you’ll discuss in your analysis. Most importantly, however, is your thesis statement . This statement should be one sentence at the end of the introduction that summarizes your argument and tempts your audience to read on and find out more about it.

After your introduction, you can proceed with the body of your analysis. Here, you’ll write at least three paragraphs that explain the strategies and techniques used by the author to convince and persuade the audience, the reasons why the writer used this approach, and why it’s either successful or unsuccessful.

You can structure the body of your analysis in several ways. For example, you can deal with every strategy the author uses in a new paragraph, but you can also structure the body around the specific appeals the author used or chronologically.

No matter how you structure the body and your paragraphs, it’s important to remember that you support each one of your arguments with facts, data, examples, or quotes and that, at the end of every paragraph, you tie the topic back to your original thesis.

Finally, you’ll write the conclusion of your rhetorical analysis. Here, you’ll repeat your thesis statement and summarize the points you’ve made in the body of your analysis. Ultimately, the goal of the conclusion is to pull the points of your analysis together so you should be careful to not raise any new issues in your conclusion.

After you’ve finished your conclusion, you’ll end your analysis with a powerful concluding statement of why your argument matters and an invitation to conduct more research if needed.

A rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were. Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

The steps to write a rhetorical analysis include:

Your rhetorical analysis introduction is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text. The introduction also summarizes the text and the main ideas you’ll discuss in your analysis.

Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. The 3 types of appeals are ethos, logos, and pathos.

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Rhetorical Analysis

Almost every text makes an argument. Rhetorical analysis is the process of evaluating elements of a text and determining how those elements impact the success or failure of that argument. Often rhetorical analyses address written arguments, but visual, oral, or other kinds of “texts” can also be analyzed. 

Rhetorical Features—What to Analyze

Asking the right questions about how a text is constructed will help you determine the focus of your rhetorical analysis. A good rhetorical analysis does not try to address every element of a text; discuss just those aspects with the greatest [positive or negative] impact on the text’s effectiveness. 

The Rhetorical Situation

Remember that no text exists in a vacuum. The rhetorical situation of a text refers to the context in which it is written and read, the audience to whom it is directed, and the purpose of the writer. 

The Rhetorical Appeals

A writer makes many strategic decisions when attempting to persuade an audience. Considering the following rhetorical appeals will help you understand some of these strategies and their effect on an argument. Generally, writers should incorporate a variety of different rhetorical appeals rather than relying on only one kind. 

Ethos (appeal to the writer’s credibility)

• What is the writer’s purpose (to argue, explain, teach, defend, call to action, etc.)?
• Do you trust the writer? Why?
• Is the writer an authority on the subject? What credentials does the writer have?
• Does the writer address other viewpoints?
• How does the writer’s word choice or tone affect how you view the writer?

Pathos (appeal to emotion or to an audience’s values or beliefs)

• Who is the target audience for the argument?
• How is the writer trying to make the audience feel (i.e., sad, happy, angry, guilty)?
• Is the writer making any assumptions about the background, knowledge, values, etc. of the audience?

Logos (appeal to logic)

• Is the writer’s evidence relevant to the purpose of the argument? Is the evidence current (if applicable)? Does the writer use a variety of sources to support the argument?
• What kind of evidence is used (i.e., expert testimony, statistics, proven facts)?
• Do the writer’s points build logically upon each other?
• Where in the text is the main argument stated? How does that placement affect the success of the argument?
• Does the writer’s thesis make that purpose clear?

Kairos (appeal to timeliness)

• When was the argument originally presented?
• Where was the argument originally presented?
• What circumstances may have motivated the argument?
• Does the particular time or situation in which this text is written make it more compelling or persuasive?
• What would an audience at this particular time understand about this argument?

Writing a Rhetorical Analysis Essay

No matter the kind of text you are analyzing, remember that the text’s subject matter is never the focus of a rhetorical analysis. The most common error writers make when writing rhetorical analyses is to address the topic or opinion expressed by an author instead of focusing on how that author constructs an argument.

You must read and study a text critically in order to distinguish its rhetorical elements and strategies from its content or message. By identifying and understanding how audiences are persuaded, you become more proficient at constructing your own arguments and in resisting faulty arguments made by others.

A thesis for a rhetorical analysis does not address the content of the writer’s argument. Instead, the thesis should be a statement about specific rhetorical strategies the writer uses and whether or not they make a convincing argument.

Incorrect: Smith’s editorial promotes the establishment of more green space in the Atlanta area through the planting of more trees along major roads.

This statement is summarizing the meaning and purpose of Smith’s writing rather than making an argument about how – and how effectively – Smith presents and defends his position.

Correct: Through the use of vivid description and testimony from affected citizens, Smith makes a powerful argument for establishing more green space in the Atlanta area.

Correct: Although Smith’s editorial includes vivid descriptions of the destruction of green space in the Atlanta area, his argument will not convince his readers because his claim is not backed up with factual evidence.

These statements are both focused on how Smith argues, and both make a claim about the effectiveness of his argument that can be defended throughout the paper with examples from Smith’s text.

Introduction

The introduction should name the author and the title of the work you are analyzing. Providing any relevant background information about the text and state your thesis (see above). Resist the urge to delve into the topic of the text and stay focused on the rhetorical strategies being used.

Summary of argument

Include a short summary of the argument you are analyzing so readers not familiar with the text can understand your claims and have context for the examples you provide.

The body of your essay discusses and evaluates the rhetorical strategies (elements of the rhetorical situation and rhetorical appeals – see above) that make the argument effective or not. Be certain to provide specific examples from the text for each strategy you discuss and focus on those strategies that are most important to the text you are analyzing. Your essay should follow a logical organization plan that your reader can easily follow.

Go beyond restating your thesis; comment on the effect or significance of the entire essay. Make a statement about how important rhetorical strategies are in determining the effectiveness of an argument or text.

Analyzing Visual Arguments

The same rhetorical elements and appeals used to analyze written texts also apply to visual arguments. Additionally, analyzing a visual text requires an understanding of how design elements work together to create certain persuasive effects (or not). Consider how elements such as image selection, color, use of space, graphics, layout, or typeface influence an audience’s reaction to the argument that the visual was designed to convey.

This material was developed by the KSU Writing Center and is licensed under a  Creative Commons Attribution 4.0 International License . All materials created by the KSU Writing Center are free to use and can be adopted, remixed, and shared at will as long as the materials are attributed. Please keep this information on materials you adapt or adopt for attribution purposes. 

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How to Write a Rhetorical Analysis: Full Guide

Have you ever been completely fascinated by a speech or ad, wondering how it managed to convince you so effectively? From powerful political speeches to catchy commercials, persuasion is all around us, shaping our thoughts and choices every day.

In this guide, we'll explain all about a rhetorical analysis essay. We'll break down the clever tricks writers and speakers use to win over their audience, like how they choose their words carefully and play with our emotions. This article will give you the tools you need to understand and analyze texts more deeply. So, let’s jump right in and start by understanding the nature of this assignment first.

What is a Rhetorical Analysis Essay

A rhetorical analysis essay is a type of essay where you examine how authors or speakers use words, phrases, and other techniques to influence or persuade their audience. This type of essay focuses on analyzing the strategies used by the writer or speaker to achieve their purpose, whether it's to inform, persuade, entertain, or provoke.

You'll dissect the text or speech into its components, looking at how each part contributes to the overall message. This might involve examining the introduction, thesis statement, body paragraphs, evidence, and conclusion.

Once you've identified the strategies used, you'll assess their effectiveness in achieving the author's or speaker's purpose. This involves considering the intended audience, context, and the impact of the communication.

As per our essay writing service , some common topics for rhetorical analysis include analyzing speeches by influential leaders, dissecting political advertisements, or examining the rhetoric used in literary works.

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Rhetorical Analysis Topic Ideas

Now that we've grasped the essence of a rhetorical analysis essay let's explore some potential topics you might consider for your own analysis. Here are 15 specific ideas to get you started:

• The Use of Metaphors in Barack Obama's 'Yes We Can' Speech
• Visual Rhetoric in Dove's 'Real Beauty' Advertising Campaign
• The Role of Irony in Jonathan Swift's 'A Modest Proposal'
• The Manipulation of Emotions in Coca-Cola's 'Share a Coke' Campaign
• The Repetition Technique in Winston Churchill's 'We Shall Fight on the Beaches' Speech
• The Argument Structure in Michelle Obama's Speech on Education
• The Use of Imagery in Edgar Allan Poe's 'The Raven'
• Gender Stereotypes in Old Spice's 'The Man Your Man Could Smell Like' Ad
• Satirical Elements in George Orwell's 'Animal Farm'
• The Influence of Tone in Greta Thunberg's Climate Change Speeches
• Political Symbolism in Banksy's Street Art
• Humor as Persuasion in Ellen DeGeneres' Stand-Up Comedy
• The Power of Silence in Emma Watson's UN Speech on Gender Equality
• Ethical Appeals in ASPCA's Animal Rights Advertisements
• The Cultural References in Super Bowl Commercials: A Case Study

How to Write a Rhetorical Analysis

Understanding how to start a rhetorical analysis essay involves dissecting a piece of communication to learn how it works and what effect it aims to achieve. This analytical process typically includes five paragraphs and three main parts: an introduction, three body paragraphs, and a conclusion. Below, our analytical essay writing service will explain each in more detail

Major Rhetorical Elements

Before heading towards the analysis process, it's essential to grasp some key rhetorical concepts that will help guide your examination of the text or speech. These concepts provide a framework for understanding how authors and speakers use language to persuade and influence their audience.

Ethos, pathos logos in rhetorical analysis form the foundation of persuasive communication and are often intertwined in rhetorical strategies. Ethos refers to the credibility or authority of the speaker or author. Pathos involves appealing to the audience's emotions, while logos appeals to reason and logic.

There are also other rhetorical devices that are specific techniques or patterns of language used to convey meaning or evoke particular responses. Examples include metaphor, simile, imagery, irony, repetition, and hyperbole. Recognizing and analyzing these devices can provide insight into the author's intended message and its impact on the audience.

Tone and mood also play crucial roles in shaping the audience's perception and response to the communication. Tone refers to the author's attitude toward the subject matter, while mood describes the emotional atmosphere created by the text.

Whether you ask us - write my essay , or tackle the task yourself, familiarizing yourself with these concepts will help you analyze the text and persuade the audience more effectively.

Understanding Rhetorical Appeals

First off, what is ethos in rhetorical analysis? Well, it revolves around establishing the credibility and authority of the speaker or author. This appeal seeks to convince the audience that the communicator is trustworthy, knowledgeable, and reliable. Ethos in rhetorical analysis can be built through various means, including:

• Professional Credentials : Demonstrating expertise in the subject matter through relevant qualifications or experience.
• Personal Character : Highlighting traits such as honesty, integrity, and sincerity to engender trust and respect.
• Association : Aligning oneself with respected individuals, institutions, or causes to enhance credibility by association.

For instance, in a health-related speech, a doctor might leverage their medical expertise and professional experience (credentials) to establish ethos. Similarly, a celebrity endorsing a product is using their fame and reputation (association) to persuade consumers.

Now, let's understand what is pathos in rhetorical analysis. Pathos involves appealing to the audience's emotions, aiming to evoke feelings such as empathy, sympathy, joy, anger, or fear. This emotional connection can be a powerful tool for persuasion, as it resonates with the audience on a personal level. Strategies for employing pathos in rhetorical analysis include:

• Vivid Imagery : Painting a vivid picture or narrative that elicits strong emotional responses from the audience.
• Anecdotes : Sharing personal stories or anecdotes that evoke empathy or sympathy and make the message more relatable.
• Language Choice : Using emotive language, sensory details, and rhetorical devices to evoke specific emotional reactions.

For example, in a charity advertisement for children in need, images of impoverished and suffering children coupled with heart-wrenching stories (anecdotes) are used to evoke feelings of compassion and a desire to help.

Lastly, what is logos in rhetorical analysis, you may ask. It appeals to reason and logic, aiming to persuade the audience through rational argumentation and evidence. This appeal relies on facts, statistics, logical reasoning, and sound arguments to convince the audience of the validity of the message. Strategies for employing logos in rhetorical analysis include:

• Factual Evidence : Providing empirical data, research findings, or expert opinions to support the argument.
• Logical Reasoning : Presenting a well-structured argument with clear premises and conclusions that logically follow one another.
• Counterarguments : Addressing potential counterarguments and refuting them with logical reasoning and evidence.

For instance, in a persuasive essay advocating for environmental conservation, the author might present scientific data on climate change (factual evidence) and use logical reasoning to explain the consequences of inaction.

Text and Context

Text analysis involves closely examining the language, structure, and rhetorical devices employed within the communication. This includes identifying key themes, rhetorical appeals, persuasive strategies, and stylistic elements used by the author or speaker to convey their message.

For example, in a political speech advocating for healthcare reform, text analysis might involve identifying the use of rhetorical appeals such as ethos (e.g., highlighting the speaker's experience in healthcare policy), pathos (e.g., sharing anecdotes of individuals struggling with medical costs), and logos (e.g., presenting statistics on healthcare affordability).

Contextual analysis involves considering the broader social, cultural, and historical factors that shape communication and influence its reception. This includes examining the audience demographics, the political and cultural climate, the historical events surrounding the communication, and any relevant societal norms or values.

For instance, when analyzing a historical speech advocating for civil rights, contextual research paper writers might involve considering the social and political context of the time, including prevailing attitudes towards race, ongoing civil rights movements, and recent legislative developments.

Claims, Supports, and Warrants

A claim is a statement or assertion that the author or speaker is advocating for or seeking to prove. Claims can take various forms, including factual claims (assertions of fact), value claims (judgments about what is good or bad), and policy claims (proposals for action). For example, in an argumentative essay about the importance of exercise, the claim might be that regular physical activity is essential for maintaining good health.

Supports are the evidence, reasoning, or examples provided to substantiate and strengthen the claims being made. Supports can take many forms, including empirical data, expert testimony, personal anecdotes, logical reasoning, and analogies. The quality and relevance of the supports provided play a critical role in the persuasiveness of the argument.

Continuing with the example of the argumentative essay about exercise, supports might include scientific studies demonstrating the health benefits of physical activity, testimonials from fitness experts, and personal stories of individuals who have experienced positive changes from incorporating exercise into their routine.

Warrants are the underlying assumptions or principles that connect the supports to the claims. They provide the reasoning or justification for why the supports are relevant and valid evidence for supporting the claims. Warrants are often implicit rather than explicit and require careful analysis to uncover. In the context of the essay on exercise, the warrant connecting the supports to the claim might be the assumption that actions that promote good health are inherently valuable and worthy of pursuit.

Rhetorical Analysis Essay Outline

Whether you opt for the option to buy essay or start writing it yourself, it's important to use a clear plan to organize your thoughts well. This plan usually includes four main steps, each looking at different parts of your analysis.

Analyzing the Text

Before writing a rhetorical analysis, take the time to thoroughly analyze the text you'll be examining. This means more than just skimming through it; it requires a thorough understanding of its subtleties and complexities. Here are some questions to guide your analysis:

• How does the text try to sway its audience? What methods does it use to convince or influence them?
• Which rhetorical appeals—ethos (credibility), pathos (emotion), logos (logic)—does the author use, and how do they contribute to the overall argument?
• What specific rhetorical devices and strategies does the author employ to effectively convey their message? Are there any patterns or recurring motifs?
• How does the structure of the text contribute to its persuasive power or overall impact?
• Are there any cultural, historical, or contextual factors that influence how the text is perceived or understood?

By scrutinizing the text in this manner, you'll gain a deeper understanding of how it functions and the techniques employed by the author to achieve their desired effect.

Rhetorical Analysis Introduction

The introduction sets the stage for your analysis by providing essential context and framing the discussion. Start by introducing the text you're analyzing, including the author's name and the title of the work. Provide some background information to give context to your analysis. For example, if you're analyzing a speech, mention the occasion or event where it was delivered.

Next, summarize the main arguments or claims made by the author. Highlight the rhetorical techniques they use to persuade their audience. Are they appealing to logic, emotion, credibility, or a combination of these? Use specific examples from the text to illustrate these techniques discussed by our dissertation service .

For instance, if you're analyzing a speech on climate change, mention the speaker's expertise in environmental science to establish credibility. Summarize the key points they make about the consequences of inaction and the urgent need for change.

Finally, conclude your introduction with a clear thesis statement. This statement should encapsulate the main argument or purpose of your analysis.

Rhetorical Analysis Body Paragraph

The body paragraphs form the crux of your analysis, where you delve into the details of the text and dissect its rhetorical strategies. Each paragraph should focus on a specific aspect of the text, such as the use of ethos, pathos, logos, or specific rhetorical devices.

Utilize Aristotle's rhetorical triangle and other key concepts introduced earlier to guide your analysis. Provide quotations or examples from the text to illustrate your points and explain why the author chose certain approaches. Evaluate the effectiveness of these strategies in achieving the author's goals and persuading the audience.

For instance, if you're discussing the use of pathos in a marketing campaign, analyze the emotional appeal of the imagery or language used and consider how it resonates with the target audience.

Rhetorical Analysis Conclusion

In the conclusion, it's crucial to reinforce your main arguments and evaluate the author's effectiveness in achieving their goals, whether you're writing an MLA or APA essay format . Reflect on the overall impact of the text on both its immediate audience and society at large, underscoring the importance of your analysis.

Resist the temptation to introduce new ideas in the conclusion. Instead, draw upon the points you've already explored in the body of your essay to strengthen your analysis. Conclude with a poignant statement that resonates with your readers, encapsulating the essence of your interpretation and leaving a lasting impression. This final remark should tie together the threads of your analysis, leaving the reader with a deeper understanding of the text's rhetorical strategies and significance.

Rhetorical Analysis Essay Example

In this section, you'll discover two essay samples that skillfully demonstrate the application of rhetorical analysis. These examples offer insightful insights into the effective use of rhetorical techniques in writing.

5 Rhetorical Analysis Essay Tips

Here are five focused tips that will help you lay a solid foundation for your examination.

• Dissect Rhetorical Strategies : Break down the text to identify specific rhetorical devices such as metaphor, simile, or parallelism.
• Evaluate Tone and Diction : Pay attention to the author's tone and word choice. Analyze how these elements contribute to the overall mood of the text.
• Probe Ethos, Pathos, Logos : Explore how the author establishes credibility (ethos), evokes emotions (pathos), and employs logic (logos) to sway the audience.
• Contextualize Historical Significance : Consider the historical, cultural, and social backdrop against which the text was written.
• Craft a Structured Analysis : Organize your essay with a clear introduction, body paragraphs focusing on specific rhetorical elements, and a conclusion that synthesizes your findings.

Final Words

As we near the end, it's important to analyze carefully whether you're examining a speech, an advertisement, or a story. Pay attention to the smart tactics that influence our thinking. It's all about revealing how we communicate and relate to one another. Ultimately, understanding rhetoric offers a fresh perspective on the world beyond just academic success.

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What is a Rhetorical Analysis Essay?

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is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

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Rhetorical Analysis Essay Guide

A rhetorical analysis essay might not be the most common assignment, but knowing how to write one is still important. This type of essay has several key components that every writer should know and involves a detailed look at how the author tries to influence the audience.

This guide helps you learn the basics of rhetorical analysis and explains the key rhetorical concepts of logos, ethos, and pathos. It covers the rhetorical situation, offers a clear structure with examples, highlights common mistakes, and provides useful tips for writing a strong rhetorical analysis essay.

What is Rhetoric? 

Rhetoric, a term coined by the renowned philosopher Aristotle, is a skill many seek to master because it enhances the clarity and effectiveness of communication. Rhetoric appears in many forms but has one main goal: to convince the reader or listener of the rhetorician’s point in a speech or essay.

Although it sounds straightforward, rhetoric is a skill that requires ongoing improvement. A skilled rhetorician knows how to use language, rhetorical devices, and other rhetorical techniques to effectively convey a message. Before giving a speech or writing an essay, they assess the audience to ensure the information is well-received.

What is a Rhetorical Analysis?

A rhetorical analysis examines a text to determine how rhetoric operates, how ideas are presented, and how the author tries to achieve a goal. Many think that a rhetorical analysis is akin to a summary. But compared to a summary, a rhetorical analysis doesn’t wrap up the content to help other readers understand the text’s main idea. 

Moreover, a rhetorical analysis doesn’t encapsulate the main message. Instead, it attempts to understand how the author’s thoughts affect the audience. The examinator can look at various elements, such as lexicography, morphology, semantics, logical strains, etc.

A rhetorical analysis relies on three pillars, also known as appeals or a rhetorical triangle. An appeal is an attempt to earn the audience’s approval by approaching the readers or listeners from different angles. These rhetorical appeals are present in every rhetorical analysis, and they are ethos, logos, and pathos.

To learn more about analytical essays in general, read our separate article: How to Write an Analytical Essay .

Ethical appeals are typically used to demonstrate sheer credibility and substantial expertise. When an author makes an ethical appeal, they refer to the ideas the society holds and nurtures. For example, the orator can speak about patriotism, justice, equality, religion, tradition. These appeals are common for the audience, and every listener or reader can relate to such concepts. 

Usually, ethos techniques are used by widely-known people, mainly politicians. They often justify their actions by using ethical appeals, attempting to unveil the principles of morality, i.e., rightness, forming a moral argument. A good example would be a president talking about vetoing the bill because it has a detrimental effect on minorities. 

Logical appeals tend to be the least biased and the most objective techniques. Upon using these appeals, the rhetorician stays away from prejudice, employs logic, careful words, phrases, and structures, and relies on facts that can be easily checked and confirmed. 

Since logos appeals carry strong proof for statements released, they always rest upon several techniques to deliver the message most effectively. They are comparison, cause and effect thinking , logical reasoning, inductive reasoning, exemplification , elaboration, and coherent thought. 

A few fields utilize logical appeals on a daily basis. They are the academic community and branches of forensic studies. A forensic linguist talking about phonetic aspects of a defendant to confirm the charges brought against the latter and using logical appeals to persuade the jury is a good example of logos. Conversely, a lawyer using the victim’s personal story to evoke sympathy is an example of an emotional appeal.

Pathetical appeals are emotional and try to get you to feel what they want you to feel. Usually, it’s anger, sadness, bliss, happiness, a feeling of victory and joy, rage, etc. Humans are emotional creatures, and because of that, pathetical appeals work, and the speaker can get what they want. For example, epic battle music can be a great example of justifying a country’s sending troops to another state.

Pathos can also manifest in the form of descriptive historical events, places, and imagery. But what’s most effective is using eloquent words when sharing a personal story with the audience. For example, an anti-abortion campaign can use the feeling of pain by creating ads and using emotional words.

What is the rhetorical situation?

Before writing a rhetorical analysis essay and looking for any of the mentioned components of a rhetorical triangle, you must thoroughly examine and identify the rhetorical situation. Undoubtedly, the orator can use ethos, logos, and pathos interchangeably. However, it is essential to evaluate the following attributes to figure out why the orator used a specific rhetorical device in their paper. Analyzing them lets you comprehend the rhetorical situation and understand its concepts and aims.

The audience is what the rhetorician is interested in the most. Every speaker or writer carefully assesses the audience before voicing the message. So it would be reasonable for you to do the same. Before delving into analyzing rhetorical devices and writing an essay, think about content consumers. Your rhetorical analysis should ask the following questions to learn more about the audience and its typical individual:

• To whom does the author try to reach out? Who is the intended audience?
• It may be challenging to find this information. However, knowing the original source can shed light on the author’s aspirations and help you write a rhetorical analysis essay. For example, if you analyze a political speech, look for newspapers. Once you can identify whether the speech or interview was published in a leftist or rightist news agency, you can determine whether the audience is Democrat or GOP voters.
• How old is the typical consumer?
• What ethnic background do they have?
• What are their interests?
• In what context does the audience get the information?

The author is the progenitor of a paper or speech. It can be a single individual or a group of people. It is imperative to define the author’s background, identity, authority, and level of engagement in the topic. Asking the following questions will make your rhetorical analysis effective and help gather solid information about the text creator:

• Does the author (a person, organization, or group of people who releases a collective statement) have substantial expertise in the area to let them speak about the subject and provide an argument?
• What values does the author follow, and are they related mostly to the topic? If not, does the author have a different, additional set of values? Do they contradict the subject?
• To what extent is the author dedicated to the topic? 

The text’s primary purpose goes jointly with the author’s intentions. The writer or speaker chooses the topic and an argument for a reason. Whether they start a new subject or continue to elaborate on an existing one, they have their motivations to do so. What are they? Does the author intend to announce, inform, provoke, or stimulate the audience to take specific actions? If you can’t tell at once, posing these questions will bolster your rhetorical analysis:

• What does the orator strive to achieve with their text or main argument?
• Why did the author choose this topic?
• What actions is the author anticipating the audience to take?

The setting is behind any essay, speech, statement, or ad. Background plays a significant role in text creation. It determines what linguistic devices will be used (to make the entire performance more proficient or straightforward) and what tone will be set. 

To fully understand the rhetorical situation of the text and write a comprehensible rhetorical analysis essay, make sure to answer the following questions; they will help you become aware of the setting and what role it played in the entire speech or written text:

• Suppose an author is a group of people. Did they come up with a deliberate decision and follow a common argument, or did the entire discussion resemble polemics and opposing thoughts? If people emphasized different concepts, what were they? 
• If there was a discussion, how much time would it take to develop? (can help identify the intensity of debate)
• Was there something that served as a turning point for the author to voice it and stick to it during a speech?

Although a rhetorical analysis essay rests upon the author and how they convey the message to the target audience, it is still crucial to determine key points the orator addresses to the reader or listener. It will help get a clear picture of the rhetorical situation, which, in turn, will help write the essay. Try to identify the central points the author walks around. Look at these questions when carrying out a rhetorical analysis:

• What are the most repeated words and phrases in the text? Do they correlate with the topic? 
• What message does the rhetorician try to deliver? What is their argument? What aspects does it touch upon?
• How many messages does the orator point out? If there are more than several, are they linked, or are they completely different? Do they deny one another?

Numerous ways to deliver the message exist. The author may decide to create a message and an argument and distribute them in the form of an image, speech, written paper, song, video, and so on. Whether the creator uses this or that method, it is critical to establish why they used a specific medium to convey the argument. To define the rhetorical situation, make sure to answer these questions:

• Does the chosen format deliver the message successfully and make an argument convincing? 
• What is obtained by using a particular medium?
• What are the peculiarities of a certain medium? In other words, why is it better for delivering the message and stating the argument than other mediums or formats?

How to Write a Rhetorical Analysis Essay

First and foremost, a rhetorical analysis essay has a thesis in the first place to let the audience know the points the writer will develop within the paper. Second, the thesis statement is often followed by an outline to cast the flow of ideas presented in the essay. Then comes a common for every essay introduction, followed by a summary of the original work. After that comes the main part and the conclusion. 

To learn more about writing essays in general, we encourage you to read our full 12-step guide: How to Write an Essay . This guide also covers various types of essays, including the argumentative essay.

Once you determine a research question and read the text carefully, write a thesis statement. Make sure to decide on the elements of a rhetorical triangle you will rely on. Certainly, you can use the three of them in your essay, but ensure to define the primary. A thesis must not describe the orator’s message and the main argument. Instead, it should argue the most critical rhetorical features of the text and their impact on the audience. 

Example 1: Through vivid description and diverse vocabulary, Barack Obama makes a robust statement and encourages students to pursue higher degrees and apply for scholarships and grants. 

Example 2: Since Masharov and Fischer (2006) provide authentic evidence, carry out research, and are careful in their statements, their arguments are very compelling, accurate, and scientifically backed up.

Example 3: By using powerful imagery and appealing to both emotion and logic, Martin Luther King Jr.’s “ I Have a Dream ” speech profoundly inspires hope and advocates for civil rights, leaving a lasting impact on his audience.

A rhetorical analysis essay outline is the backbone of your essay. It allows you to see the big picture of your paper and follow the right structure. Such a layout can be written in various ways. Here, we provide a typical outline for a rhetorical essay:

• Through a vivid description and diverse vocabulary, Barack Obama makes a robust statement and encourages students to pursue higher degrees and apply for scholarships and grants.
• An introductory paragraph with background information on the topic: The President’s talk with students on education at Benjamin Banneker Academic High School.
• The President of the United States talked with students about education and tuition fees. Barack Obama emphasized the role of higher degrees and motivated students to enroll in courses. He raised concerns about tertiary education and advised students to fill out FAFSA reports to cover their education.
• The President stressed the annual salaries of those who have obtained a community college degree.
• By including how much graduates earn, he employed emotional appeals to evoke specific emotions.
• The analysis established that the speech evoked the desired emotions, as the target audience applauded the President and revealed its confirmation. Potential readers can experience the same.
• Barack Obama talked about the loan system and its amount before and during his office.
• He strengthened his position as the president by stating how many billions of dollars in loans students take and adding vivid vocabulary.
• He succeeded in his intentions, which revealed applause and gratitude from students and other people that attended the meeting. Any reader and/or viewer can experience the same feelings.
• Restating the thesis statement and summarizing key concepts.
• Recapitulation of key elements and rhetorical appeals, in this case, the use of pathos.
• Closing sentence and reflection about the impact of the text. The President’s success in using vivid vocabulary to evoke emotions.

If you want to learn more about creating outlines for essays, please consider reading our another guide: How to Write an Outline for an Essay and understand other key concepts of outlining.

Introduction

The main function of the rhetorical analysis introduction is to lead to your arguments provided in the thesis. Usually, it starts with giving background information. As we stated in the outline, background information was related to the President’s talk on education. This information helps the reader understand the argument’s pertinence and the essay in its entirety.

In this section, you summarize your core text. It must be brief and neutral, showing the text’s purpose and major points. You write a summary so that the audience can comprehend the context of your rhetorical analysis essay.

The paper’s body paragraphs analyze rhetorical techniques. These body paragraphs conduct rhetorical analysis and appeals (ethos, pathos, and logos) and look into the rhetorical situation. Each body paragraph carries one message. Before writing the body, do a rhetorical analysis and identify the author, audience, message, medium, and other rhetorical strategies. 

Aside from restating a thesis, the rhetorical analysis conclusion provides focal points of the entire rhetorical analysis essay and comments on the essence of the author’s rhetorical appeals and techniques.

The following table will assist you in brainstorming rhetoric techniques and developing a thesis. Answering the questions will speed up your essay writing:

The Pitfalls of Rhetorical Essays 

A rhetorical analysis essay has its pitfalls. However, knowing and avoiding them can assist you in writing a coherent essay with a clear flow of ideas. Here are the most common mistakes you should avoid:

• Vague structures and lack of proof: Saying “The author believes that B is right” doesn’t prove anything. Be plausible and provide reasons. “The author believes that B is right because…” is a better structure.
• Obvious and superficial ideas: The inability to dig deeper and find worthwhile ideas will make your paper mediocre. Spend more time learning the text and trying to find concepts that are hard to spot.
• Weak explanation: If you analyze the author’s appeals, try to completely reveal why these are ethos, logos, or pathos. Provide clear examples and make sure they are accurate and valid.
• Speaking on your own: Although you write the essay, avoid including first-person pronouns. Your essay should be formal and neutral.
• Writing about everything and nothing in particular: Adding too many ideas will make your essay general, clumsy, and boring. For example, take two appeals and explore them in a broader scope within two paragraphs.

Final Rhetorical Writing Tips 

Aside from caveats, it would be reasonable to point out the most effective tips for writing a rhetorical essay. Following them will accelerate the writing process and prompt you to write a flawless and cohesive essay. 

• Separate voices: When writing a rhetorical essay, you rely on the source and include the author’s thoughts and statements. But apart from that, you must not forget to write your interpretations and whether you agree with the text. As was said, you can’t use personal pronouns in this essay. Alternatively, write in a passive voice or use other structures in an active voice when analyzing.
• Narrow down summary: Summaries are often optional. But when they are mandatory, ensure making them as compressed as possible. Avoid retelling the text in detail. Instead, write several sentences and remain on the surface.
• Assess the work and its peculiarities: Typically, students forget to do an analysis of the work and find out how the author delivered the message. You are evaluating the text and means used to persuade the recipient, not the subject matter.
• Write clear references: You will include many examples from the text in your essay, so make sure to use proper citations to distinguish your explanations from original statements. Also, don’t forget to cite your references at the end of your rhetorical analysis essay and give credit to the author.
• Remind the reader of the rhetorical situation: Of course, your essay has to consider every element of the rhetorical situation. Although you don’t have to add all of them in essay writing, it is crucial to include several items, including the purpose and medium. 
• San José State University – How to Write the LLD/ENGL 100A Rhetorical Analysis Essay .
• Cleveland State University – What is the Rhetorical Situation?
• DSpace@MIT – Critical Rhetorical Analysis (CRA) of a Speech .

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Rhetorical Analyses

A rhetorical analysis considers all elements of the rhetorical situation--the audience, purpose, medium, and context--within which a communication was generated and delivered in order to make an argument about that communication. A strong rhetorical analysis will not only describe and analyze the text, but will also evaluate it; that evaluation represents your argument.

• Description: What does this text look like? Where did you find the text? Who sponsored it? What are the rhetorical appeals? (i.e. calm music in the background of a commercial establishes pathos) When was it written?
• Analysis: Why does the author incorporate these rhetorical appeals? (For example, why does the author incorporate calm music? What is the point of the pathos?) How would the reception of this text change if it were written today, as opposed to twenty years ago? What is left out of this text and why? Should there be more logos in the ad? Why?
• Evaluation: Is the text effective? Is the text ethical? What might you change about this text to make it more persuasive?

Rhetoric Defined

• Classically, "the art of persuasion".
• "About using language purposefully, in order to get something done in the world" ("What is Rhetoric").
• "Something that allows you to formulate ethical reading strategies [...] but also to invent your own responses to the world" ("What is Rhetoric").

Keywords and Concepts

Following are some basic terms and concepts (far from inclusive) that you should consider and use in a rhetorical analysis.

Rhetorical Situation

The rhetorical situation identifies the relationship among the elements of any communication--audience, author (rhetor), purpose, medium, context, and content.

Spectator, listeners, and/or readers of a performance, a speech, a reading, or printed material. Depending on the author's/writer's perception, an audience may be real (actually listening or reading), invoked (those to whom the writer explicitly writes) or imagined(those who the writer believes will read/hear her work) (Dept. of English)

Author/Rhetor/Speaker/Writer

The person or group of people who composed the text.

Purpose of the Author

The reason for communicating; the expected or intended outcome.

The delivery method, which varies by type of text:

• Alphabetic Text (for example, written speech, newspaper editorial, essay, passage out of a novel, poetry)
• Images (for example, TV commercials, advertisements in magazines or on websites)
• Sound (for example, radio or TV commercials, a website advertisement, speeches)
• Multimodal texts (YouTube videos, performances, digital stories)

The time, place, public conversations surrounding the text during its original generation and delivery; the text may also be analyzed within a different context such as how an historical text would be received by its audience today.

The main idea, thesis, opinion, or belief of an argument that the author must prove. The claim should be debatable and answer the question, "What's the point?"

The statements given to back up the claim. These can take the form of facts, data, personal experience, expert opinion, evidence from other texts or sources, emotional appeals, or other means. The more reliable and comprehensive the support, the more likely the audience is to accept the claim.

The connection, often unstated and assumed, between the claim and the supporting reason(s), or support. The warrant is the assumption that makes the claim seem plausible. More specifically, warrants are the beliefs, values, inferences and/or experiences that the writers/speakers assume they share with the audience. If the audience doesn't share the writers'/speakers' assumptions within the text, the argument will not be effective.

Rhetorical Triangle

The elements of the rhetorical situation interact with and influence one another. In learning to write an analysis, it is thus helpful to think about the relationship among these elements within the rhetorical triangle. By doing this, writers will be able to better understand how the elements of each text come together (often overlap) to make an argument or persuade an audience.

The authority or credibility of the author. Can refer to any of the following: the actual character of the speaker/writer, the character of the writer as it is presented in a text, or as a series of ground rules/customs, which are negotiated between speaker, audience, and specific traditions or locations. The speaker must convince the audience of their credibility through the language they use and through the delivery, or embodied performance, of their speech.

Did you analyze ethos enough in your essay?

• Have you looked at what experiences or claims to authority qualify this author to speak or write?
• Have you considered the credibility and moral character of the writer/speaker?
• Have you considered the design or appearance of the text you are analyzing? Does it look professional? What can you say about the author based on the appearance of the text alone?

Emotional appeals to the audience to evoke feelings of pity, sympathy, tenderness, or sorrow. The speaker may also want the audience to feel anger, fear, courage, love, happiness, sadness, etc.

Have you analyzed pathos enough in your essay?

• Have you considered how the author appeals to the emotions of the reader/viewer?
• How does the author establish a bond with his audience?
• How might the author change his strategy if he was trying to establish a bond with a different audience?
• Have you considered your own personal reaction to the background music of this advertisement?
• What kinds of feelings do the colors that the author uses provoke?
• What other images in the text provoke an emotional response? Why would the author include these images?

In classical rhetoric, logos is the means of persuasion by demonstration of the truth, real or apparent, the reasons or supporting information used to support a claim, the use of logic or reason to make an argument. Logos can include citing facts and statistics, historical events, and other forms of fact based evidence.

Do you analyze logos enough in your essay?

• How does the author back up his argument in this text? Does he incorporate facts, statistics, or numbers?
• Have you considered how logical the author's argument is?
• Are the claims this author is making realistic?
• Does the author consider alternative arguments?

The right time to speak or write; advantageous, exact, or critical time; a window of time during which action is most effective. (Ex. Martin Luther King Jr.'s "I Have a dream speech was delivered at the right moment in history—in the heat of civil rights debates.)

Literally, stasis is "a stand" or a "resting place" in an argument where opponents agree on what the issue is but disagree on what to do about it. The skilled rhetor is able to move the argument away from stasis. (Ex. Rhetor A asserts that abortion is murder. Rhetor B asserts that abortion is not murder. This is the point of stasis. The argument cannot rest here indefinitely. One of these rhetors must get the argument beyond the issue of murder.)

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9.5 Writing Process: Thinking Critically about Rhetoric

Learning outcomes.

By the end of this section, you will be able to:

• Develop a rhetorical analysis through multiple drafts.
• Identify and analyze rhetorical strategies in a rhetorical analysis.
• Demonstrate flexible strategies for generating ideas, drafting, reviewing, collaborating, revising, rewriting, and editing.
• Give and act on productive feedback for works in progress.

The ability to think critically about rhetoric is a skill you will use in many of your classes, in your work, and in your life to gain insight from the way a text is written and organized. You will often be asked to explain or to express an opinion about what someone else has communicated and how that person has done so, especially if you take an active interest in politics and government. Like Eliana Evans in the previous section, you will develop similar analyses of written works to help others understand how a writer or speaker may be trying to reach them.

Summary of Assignment: Rhetorical Analysis

The assignment is to write a rhetorical analysis of a piece of persuasive writing. It can be an editorial, a movie or book review, an essay, a chapter in a book, or a letter to the editor. For your rhetorical analysis, you will need to consider the rhetorical situation—subject, author, purpose, context, audience, and culture—and the strategies the author uses in creating the argument. Back up all your claims with evidence from the text. In preparing your analysis, consider these questions:

• What is the subject? Be sure to distinguish what the piece is about.
• Who is the writer, and what do you know about them? Be sure you know whether the writer is considered objective or has a particular agenda.
• Who are the readers? What do you know or what can you find out about them as the particular audience to be addressed at this moment?
• What is the purpose or aim of this work? What does the author hope to achieve?
• What are the time/space/place considerations and influences of the writer? What can you know about the writer and the full context in which they are writing?
• What specific techniques has the writer used to make their points? Are these techniques successful, unsuccessful, or questionable?

For this assignment, read the following opinion piece by Octavio Peterson, printed in his local newspaper. You may choose it as the text you will analyze, continuing the analysis on your own, or you may refer to it as a sample as you work on another text of your choosing. Your instructor may suggest presidential or other political speeches, which make good subjects for rhetorical analysis.

When you have read the piece by Peterson advocating for the need to continue teaching foreign languages in schools, reflect carefully on the impact the letter has had on you. You are not expected to agree or disagree with it. Instead, focus on the rhetoric—the way Peterson uses language to make his point and convince you of the validity of his argument.

Another Lens. Consider presenting your rhetorical analysis in a multimodal format. Use a blogging site or platform such as WordPress or Tumblr to explore the blogging genre, which includes video clips, images, hyperlinks, and other media to further your discussion. Because this genre is less formal than written text, your tone can be conversational. However, you still will be required to provide the same kind of analysis that you would in a traditional essay. The same materials will be at your disposal for making appeals to persuade your readers. Rhetorical analysis in a blog may be a new forum for the exchange of ideas that retains the basics of more formal communication. When you have completed your work, share it with a small group or the rest of the class. See Multimodal and Online Writing: Creative Interaction between Text and Image for more about creating a multimodal composition.

Quick Launch: Start with a Thesis Statement

After you have read this opinion piece, or another of your choice, several times and have a clear understanding of it as a piece of rhetoric, consider whether the writer has succeeded in being persuasive. You might find that in some ways they have and in others they have not. Then, with a clear understanding of your purpose—to analyze how the writer seeks to persuade—you can start framing a thesis statement : a declarative sentence that states the topic, the angle you are taking, and the aspects of the topic the rest of the paper will support.

Complete the following sentence frames as you prepare to start:

• The subject of my rhetorical analysis is ________.
• My goal is to ________, not necessarily to ________.
• The writer’s main point is ________.
• I believe the writer has succeeded (or not) because ________.
• I believe the writer has succeeded in ________ (name the part or parts) but not in ________ (name the part or parts).
• The writer’s strongest (or weakest) point is ________, which they present by ________.

Drafting: Text Evidence and Analysis of Effect

As you begin to draft your rhetorical analysis, remember that you are giving your opinion on the author’s use of language. For example, Peterson has made a decision about the teaching of foreign languages, something readers of the newspaper might have different views on. In other words, there is room for debate and persuasion.

The context of the situation in which Peterson finds himself may well be more complex than he discusses. In the same way, the context of the piece you choose to analyze may also be more complex. For example, perhaps Greendale is facing an economic crisis and must pare its budget for educational spending and public works. It’s also possible that elected officials have made budget cuts for education a part of their platform or that school buildings have been found obsolete for safety measures. On the other hand, maybe a foreign company will come to town only if more Spanish speakers can be found locally. These factors would play a part in a real situation, and rhetoric would reflect that. If applicable, consider such possibilities regarding the subject of your analysis. Here, however, these factors are unknown and thus do not enter into the analysis.

Introduction

One effective way to begin a rhetorical analysis is by using an anecdote, as Eliana Evans has done. For a rhetorical analysis of the opinion piece, a writer might consider an anecdote about a person who was in a situation in which knowing another language was important or not important. If they begin with an anecdote, the next part of the introduction should contain the following information:

• Author’s name and position, or other qualification to establish ethos
• Title of work and genre
• Author’s thesis statement or stance taken (“Peterson argues that . . .”)
• Brief introductory explanation of how the author develops and supports the thesis or stance
• If relevant, a brief summary of context and culture

Once the context and situation for the analysis are clear, move directly to your thesis statement. In this case, your thesis statement will be your opinion of how successful the author has been in achieving the established goal through the use of rhetorical strategies. Read the sentences in Table 9.1 , and decide which would make the best thesis statement. Explain your reasoning in the right-hand column of this or a similar chart.

The introductory paragraph or paragraphs should serve to move the reader into the body of the analysis and signal what will follow.

Your next step is to start supporting your thesis statement—that is, how Octavio Peterson, or the writer of your choice, does or does not succeed in persuading readers. To accomplish this purpose, you need to look closely at the rhetorical strategies the writer uses.

First, list the rhetorical strategies you notice while reading the text, and note where they appear. Keep in mind that you do not need to include every strategy the text contains, only those essential ones that emphasize or support the central argument and those that may seem fallacious. You may add other strategies as well. The first example in Table 9.2 has been filled in.

When you have completed your list, consider how to structure your analysis. You will have to decide which of the writer’s statements are most effective. The strongest point would be a good place to begin; conversely, you could begin with the writer’s weakest point if that suits your purposes better. The most obvious organizational structure is one of the following:

• Go through the composition paragraph by paragraph and analyze its rhetorical content, focusing on the strategies that support the writer’s thesis statement.
• Address key rhetorical strategies individually, and show how the author has used them.

As you read the next few paragraphs, consult Table 9.3 for a visual plan of your rhetorical analysis. Your first body paragraph is the first of the analytical paragraphs. Here, too, you have options for organizing. You might begin by stating the writer’s strongest point. For example, you could emphasize that Peterson appeals to ethos by speaking personally to readers as fellow citizens and providing his credentials to establish credibility as someone trustworthy with their interests at heart.

Following this point, your next one can focus, for instance, on Peterson’s view that cutting foreign language instruction is a danger to the education of Greendale’s children. The points that follow support this argument, and you can track his rhetoric as he does so.

You may then use the second or third body paragraph, connected by a transition, to discuss Peterson’s appeal to logos. One possible transition might read, “To back up his assertion that omitting foreign languages is detrimental to education, Peterson provides examples and statistics.” Locate examples and quotes from the text as needed. You can discuss how, in citing these statistics, Peterson uses logos as a key rhetorical strategy.

In another paragraph, focus on other rhetorical elements, such as parallelism, repetition, and rhetorical questions. Moreover, be sure to indicate whether the writer acknowledges counterclaims and whether they are accepted or ultimately rejected.

The question of other factors at work in Greendale regarding finances, or similar factors in another setting, may be useful to mention here if they exist. As you continue, however, keep returning to your list of rhetorical strategies and explaining them. Even if some appear less important, they should be noted to show that you recognize how the writer is using language. You will likely have a minimum of four body paragraphs, but you may well have six or seven or even more, depending on the work you are analyzing.

In your final body paragraph, you might discuss the argument that Peterson, for example, has made by appealing to readers’ emotions. His calls for solidarity at the end of the letter provide a possible solution to his concern that the foreign language curriculum “might vanish like a puff of smoke.”

Use Table 9.3 to organize your rhetorical analysis. Be sure that each paragraph has a topic sentence and that you use transitions to flow smoothly from one idea to the next.

As you conclude your essay, your own logic in discussing the writer’s argument will make it clear whether you have found their claims convincing. Your opinion, as framed in your conclusion, may restate your thesis statement in different words, or you may choose to reveal your thesis at this point. The real function of the conclusion is to confirm your evaluation and show that you understand the use of the language and the effectiveness of the argument.

In your analysis, note that objections could be raised because Peterson, for example, speaks only for himself. You may speculate about whether the next edition of the newspaper will feature an opposing opinion piece from someone who disagrees. However, it is not necessary to provide answers to questions you raise here. Your conclusion should summarize briefly how the writer has made, or failed to make, a forceful argument that may require further debate.

For more guidance on writing a rhetorical analysis, visit the Illinois Writers Workshop website or watch this tutorial .

Peer Review: Guidelines toward Revision and the “Golden Rule”

Now that you have a working draft, your next step is to engage in peer review, an important part of the writing process. Often, others can identify things you have missed or can ask you to clarify statements that may be clear to you but not to others. For your peer review, follow these steps and make use of Table 9.4 .

• Quickly skim through your peer’s rhetorical analysis draft once, and then ask yourself, What is the main point or argument of my peer’s work?
• Highlight, underline, or otherwise make note of statements or instances in the paper where you think your peer has made their main point.
• Look at the draft again, this time reading it closely.
• Ask yourself the following questions, and comment on the peer review sheet as shown.

The Golden Rule

An important part of the peer review process is to keep in mind the familiar wisdom of the “Golden Rule”: treat others as you would have them treat you. This foundational approach to human relations extends to commenting on others’ work. Like your peers, you are in the same situation of needing opinion and guidance. Whatever you have written will seem satisfactory or better to you because you have written it and know what you mean to say.

However, your peers have the advantage of distance from the work you have written and can see it through their own eyes. Likewise, if you approach your peer’s work fairly and free of personal bias, you’re likely to be more constructive in finding parts of their writing that need revision. Most important, though, is to make suggestions tactfully and considerately, in the spirit of helping, not degrading someone’s work. You and your peers may be reluctant to share your work, but if everyone approaches the review process with these ideas in mind, everyone will benefit from the opportunity to provide and act on sincerely offered suggestions.

Revising: Staying Open to Feedback and Working with It

Once the peer review process is complete, your next step is to revise the first draft by incorporating suggestions and making changes on your own. Consider some of these potential issues when incorporating peers’ revisions and rethinking your own work.

• Too much summarizing rather than analyzing
• Too much informal language or an unintentional mix of casual and formal language
• Too few, too many, or inappropriate transitions
• Illogical or unclear sequence of information
• Insufficient evidence to support main ideas effectively
• Too many generalities rather than specific facts, maybe from trying to do too much in too little time

In any case, revising a draft is a necessary step to produce a final work. Rarely will even a professional writer arrive at the best point in a single draft. In other words, it’s seldom a problem if your first draft needs refocusing. However, it may become a problem if you don’t address it. The best way to shape a wandering piece of writing is to return to it, reread it, slow it down, take it apart, and build it back up again. Approach first-draft writing for what it is: a warm-up or rehearsal for a final performance.

Suggestions for Revising

When revising, be sure your thesis statement is clear and fulfills your purpose. Verify that you have abundant supporting evidence and that details are consistently on topic and relevant to your position. Just before arriving at the conclusion, be sure you have prepared a logical ending. The concluding statement should be strong and should not present any new points. Rather, it should grow out of what has already been said and return, in some degree, to the thesis statement. In the example of Octavio Peterson, his purpose was to persuade readers that teaching foreign languages in schools in Greendale should continue; therefore, the conclusion can confirm that Peterson achieved, did not achieve, or partially achieved his aim.

When revising, make sure the larger elements of the piece are as you want them to be before you revise individual sentences and make smaller changes. If you make small changes first, they might not fit well with the big picture later on.

One approach to big-picture revising is to check the organization as you move from paragraph to paragraph. You can list each paragraph and check that its content relates to the purpose and thesis statement. Each paragraph should have one main point and be self-contained in showing how the rhetorical devices used in the text strengthen (or fail to strengthen) the argument and the writer’s ability to persuade. Be sure your paragraphs flow logically from one to the other without distracting gaps or inconsistencies.

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• Rhetorical Modes

We’ve been focusing on broad categories of reading materials so far: literature, journalism, textbooks, and academic writing. Since most of the reading (and writing!) you’ll do throughout your college career falls into the “academic writing” category, this is a good point to slow down and examine the building blocks of academic writing more closely.

Rhetoric is the study of writing, and the basic types of academic writing are referred to as rhetorical modes .

As you can see in the chart above, different styles of non-fiction writing serve different purposes. It’s quite possible that a single text—or even a single paragraph—will contain multiple rhetorical modes, each used to serve a distinct purpose in support of the article’s thesis.

Consider nine of the most common types of rhetorical modes. What might lead an author to select one type of writing over another? How might each be used differently to serve the purpose of a text?

1. Narration

The purpose of narration is to tell a story or relate an event. Narration is an especially useful tool for sequencing or putting details and information into some kind of logical order, usually chronological.

Literature uses narration heavily, but it also can be useful in non-fiction, academic writing for strong impact.

2. Description

The purpose of description is to recreate, invent, or visually present a person, place, event, or action so that the reader can picture that which is being described. It is heavily based on sensory details : what we experience through our five senses.

It’s common to see examples used in all kinds of situations—an idea can be considered too general or abstract until we see it in action. An exemplification essay extends this idea even further: it carries one or more examples into great detail, in order to show the details of a complex problem in a way that’s easy for readers to understand.

4. Definition

In the vocabulary section we talked about word definitions in depth. A definition essay takes the concept of “definition” more broadly, moving beyond a dictionary definition to deeply examine a word or concept as we actually use and understand it.

5. Process Analysis

Analyzing a process can also be thought of as “how-to” instruction. Technical writing includes a lot of process analysis, for instance. Academic writing can incorporate process analysis to show how an existing problem came to be, or how it might be solved, by following a clear series of steps.

6. Division/Classification

Classification  takes one large concept, and divides it into individual pieces. A nice result from this type of writing is that it helps the reader to understand a complex topic by focusing on its smaller parts. This is particularly useful when an author has a unique way of dividing up the concepts, to provide new insight into the ways it might be viewed.

7. Comparison/Contrast

Comparison focuses on similarities between things, and contrast focuses on their differences . We innately make comparisons all the time, and they appear in many kinds of writings. The goal of comparison and contrast in academic essays is generally to show that one item is superior to another, based on a set of evaluations included as part of the writing.

8. Cause/Effect

If narration offers a sequence of events, cause/effect essays offer an explanation about why that sequence matters. Cause/effect writing is particularly powerful when the author can provide a cause/effect relationship that the reader wasn’t expecting, and as a result see the situation in a new light.

9. Problem/Solution

This type of academic writing has two equally important tasks: clearly identifying a problem, and then providing a logical, practical solution for that problem. Establishing that a particular situation IS a problem can sometimes be a challenge–many readers might assume that a given situation is “just the way it is,” for instance.

• Text: Rhetorical Modes. Provided by : Lumen Learning. License : CC BY: Attribution
• Image of Choosing Paragraph Patterns. Authored by : GrinnPidgeon. Located at : https://flic.kr/p/a9oiLS . License : CC BY-SA: Attribution-ShareAlike
• Table of Contents

Instructor Resources (available upon sign-in)

• Overview of Instructor Resources
• Quiz Survey

Reading: Types of Reading Material

• Introduction to Reading
• Outcome: Types of Reading Material
• Characteristics of Texts, Part 1
• Characteristics of Texts, Part 2
• Characteristics of Texts, Part 3
• Characteristics of Texts, Conclusion
• Self Check: Types of Writing

Reading: Reading Strategies

• Outcome: Reading Strategies
• The Rhetorical Situation
• Academic Reading Strategies
• Self Check: Reading Strategies

Reading: Specialized Reading Strategies

• Outcome: Specialized Reading Strategies
• Online Reading Comprehension
• How to Read Effectively in Math
• How to Read Effectively in the Social Sciences
• How to Read Effectively in the Sciences
• 5 Step Approach for Reading Charts and Graphs
• Self Check: Specialized Reading Strategies

Reading: Vocabulary

• Outcome: Vocabulary
• Strategies to Improve Your Vocabulary
• Using Context Clues
• The Relationship Between Reading and Vocabulary
• Self Check: Vocabulary

Reading: Thesis

• Outcome: Thesis
• Locating and Evaluating Thesis Statements
• The Organizational Statement
• Self Check: Thesis

Reading: Supporting Claims

• Outcome: Supporting Claims
• Types of Support
• Supporting Claims
• Self Check: Supporting Claims

Reading: Logic and Structure

• Outcome: Logic and Structure
• Inductive and Deductive Reasoning
• Diagramming and Evaluating Arguments
• Logical Fallacies
• Evaluating Appeals to Ethos, Logos, and Pathos
• Self Check: Logic and Structure

Reading: Summary Skills

• Outcome: Summary Skills
• How to Annotate
• Paraphrasing
• Quote Bombs
• Summary Writing
• Self Check: Summary Skills
• Conclusion to Reading

Writing Process: Topic Selection

• Introduction to Writing Process
• Outcome: Topic Selection
• Starting a Paper
• Choosing and Developing Topics
• Back to the Future of Topics
• Developing Your Topic
• Self Check: Topic Selection

Writing Process: Prewriting

• Outcome: Prewriting
• Prewriting Strategies for Diverse Learners
• Rhetorical Context
• Working Thesis Statements
• Self Check: Prewriting

Writing Process: Finding Evidence

• Outcome: Finding Evidence
• Using Personal Examples
• Performing Background Research
• Listening to Sources, Talking to Sources
• Self Check: Finding Evidence

Writing Process: Organizing

• Outcome: Organizing
• Moving Beyond the Five-Paragraph Theme
• Introduction to Argument
• The Three-Story Thesis
• Organically Structured Arguments
• Logic and Structure
• The Perfect Paragraph
• Introductions and Conclusions
• Self Check: Organizing

Writing Process: Drafting

• Outcome: Drafting
• From Outlining to Drafting
• Flash Drafts
• Self Check: Drafting

Writing Process: Revising

• Outcome: Revising
• Seeking Input from Others
• Responding to Input from Others
• The Art of Re-Seeing
• Higher Order Concerns
• Self Check: Revising

Writing Process: Proofreading

• Outcome: Proofreading
• Lower Order Concerns
• Proofreading Advice
• "Correctness" in Writing
• The Importance of Spelling
• Punctuation Concerns
• Self Check: Proofreading
• Conclusion to Writing Process

Research Process: Finding Sources

• Introduction to Research Process
• Outcome: Finding Sources
• The Research Process
• Finding Sources
• What are Scholarly Articles?
• Finding Scholarly Articles and Using Databases
• Database Searching
• Advanced Search Strategies
• Preliminary Research Strategies
• Reading and Using Scholarly Sources
• Self Check: Finding Sources

Research Process: Source Analysis

• Outcome: Source Analysis
• Evaluating Sources
• CRAAP Analysis
• Evaluating Websites
• Synthesizing Sources
• Self Check: Source Analysis

Research Process: Writing Ethically

• Outcome: Writing Ethically
• Academic Integrity
• Defining Plagiarism
• Avoiding Plagiarism
• Using Sources in Your Writing
• Self Check: Writing Ethically

Research Process: MLA Documentation

• Introduction to MLA Documentation
• Outcome: MLA Documentation
• MLA Document Formatting
• MLA Works Cited
• Creating MLA Citations
• MLA In-Text Citations
• Self Check: MLA Documentation
• Conclusion to Research Process

Grammar: Nouns and Pronouns

• Introduction to Grammar
• Outcome: Nouns and Pronouns
• Pronoun Cases and Types
• Pronoun Antecedents
• Try It: Nouns and Pronouns
• Self Check: Nouns and Pronouns

Grammar: Verbs

• Outcome: Verbs
• Verb Tenses and Agreement
• Non-Finite Verbs
• Complex Verb Tenses
• Try It: Verbs
• Self Check: Verbs

Grammar: Other Parts of Speech

• Outcome: Other Parts of Speech
• Comparing Adjectives and Adverbs
• Adjectives and Adverbs
• Conjunctions
• Prepositions
• Try It: Other Parts of Speech
• Self Check: Other Parts of Speech

Grammar: Punctuation

• Outcome: Punctuation
• End Punctuation
• Hyphens and Dashes
• Apostrophes and Quotation Marks
• Brackets, Parentheses, and Ellipses
• Semicolons and Colons
• Try It: Punctuation
• Self Check: Punctuation

Grammar: Sentence Structure

• Outcome: Sentence Structure
• Parts of a Sentence
• Common Sentence Structures
• Run-on Sentences
• Sentence Fragments
• Parallel Structure
• Try It: Sentence Structure
• Self Check: Sentence Structure

Grammar: Voice

• Outcome: Voice
• Active and Passive Voice
• Using the Passive Voice
• Conclusion to Grammar
• Try It: Voice
• Self Check: Voice

Success Skills

• Introduction to Success Skills
• Habits for Success
• Critical Thinking
• Time Management
• Writing in College
• Computer-Based Writing
• Conclusion to Success Skills

Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Rhetorical Situations

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Understanding and being able to analyze rhetorical situations can help contribute to strong, audience-focused, and organized writing. The PowerPoint presentation in the Media box above is suitable for any classroom and any writing task. The resource below explains in more detail how to analyze rhetorical situations.

Understanding Rhetoric

Writing instructors and many other professionals who study language use the phrase “rhetorical situation.” This term refers to any set of circumstances that involves at least one person using some sort of communication to modify the perspective of at least one other person. But many people are unfamiliar with the word “rhetoric.” For many people, “rhetoric” may imply speech that is simply persuasive. For others, “rhetoric” may imply something more negative like “trickery” or even “lying.” So to appreciate the benefits of understanding what rhetorical situations are, we must first have a more complete understanding of what rhetoric itself is.

In brief, “rhetoric” is any communication used to modify the perspectives of others. But this is a very broad definition that calls for more explanation.

The OWL’s “ Introduction to Rhetoric ” vidcast explains more what rhetoric is and how rhetoric relates to writing. This vidcast defines rhetoric as “primarily an awareness of the language choices we make.” It gives a brief history of the origins of rhetoric in ancient Greece. And it briefly discusses the benefits of how understanding rhetoric can help people write more convincingly. The vidcast provides an excellent primer to some basic ideas of rhetoric.

A more in-depth primer to rhetoric can be found in the online video “In Defense of Rhetoric: No Longer Just for Liars.” This video dispels some widely held misconceptions about rhetoric and emphasizes that, “An education of rhetoric enables communicators in any facet of any field to create and assess messages effectively.” This video should be particularly helpful to anyone who is unaware of how crucial rhetoric is to effective communication.

“ In Defense of Rhetoric: No Longer Just for Liars ” is a 14-minunte video created by graduate students in the MA in Professional Communication program at Clemson University, and you are free to copy, distribute, and transmit the video with the understanding: 1) that you will attribute the work to its authors; 2) that you will not use the work for commercial purposes; and 3) that you may not alter, transform, or build upon this work.

Listening to the above podcast and watching the above video should help anyone using this resource to better understand the basics of rhetoric and rhetorical situations.

A Review of Rhetoric: From “Persuasion” to “Identification”

Just as the vidcast and video above imply, rhetoric can refer to just the persuasive qualities of language. The ancient Greek philosopher Aristotle strongly influenced how people have traditionally viewed rhetoric. Aristotle defined rhetoric as “an ability, in each particular case, to see the available means of persuasion” (Aristotle Rhetoric I.1.2, Kennedy 37). Since then, Aristotle’s definition of rhetoric has been reduced in many situations to mean simply “persuasion.” At its best, this simplification of rhetoric has led to a long tradition of people associating rhetoric with politicians, lawyers, or other occupations noted for persuasive speaking. At its worst, the simplification of rhetoric has led people to assume that rhetoric is merely something that manipulative people use to get what they want (usually regardless of moral or ethical concerns).

However, over the last century or so, the academic definition and use of “rhetoric” has evolved to include any situation in which people consciously communicate with each other. In brief, individual people tend to perceive and understand just about everything differently from one another (this difference varies to a lesser or greater degree depending on the situation, of course). This expanded perception has led a number of more contemporary rhetorical philosophers to suggest that rhetoric deals with more than just persuasion. Instead of just persuasion, rhetoric is the set of methods people use to identify with each other—to encourage each other to understand things from one another’s perspectives (see Burke 25). From interpersonal relationships to international peace treaties, the capacity to understand or modify another’s perspective is one of the most vital abilities that humans have. Hence, understanding rhetoric in terms of “identification” helps us better communicate and evaluate all such situations.

Works Cited

Aristotle. On Rhetoric: A Theory of Civic Discourse . 2nd ed. Trans. George A. Kennedy. New York: Oxford UP, 2007.

Burke, Kenneth. A Rhetoric of Motives . Berkeley: U of California P, 1969.

Johnson-Sheehan, Richard and Charles Paine. Writing Today . New York: Pearson Education, 2010.

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Definition of rhetorical

Did you know.

Rhetorical Language vs. Rhetorical Questions

Rhetorical has several meanings which are close enough in meaning that they may easily cause confusion. It can refer to the subject of rhetoric ("the art of speaking or writing effectively") in a broad sense, and may also refer to that same subject in a somewhat deprecatory sense ("given to insincere or grandiloquent language"). But perhaps the most common use of rhetorical today is found in conjunction with question . A rhetorical question is not a question about the art of speaking effectively; it is a question that is asked for effect, rather than from a desire to know the answer. “Would it kill you to stop chewing your food with your mouth open?” is a rhetorical question .

• grandiloquent

Examples of rhetorical in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'rhetorical.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

see rhetoric

15th century, in the meaning defined at sense 1a

Phrases Containing rhetorical

• rhetorical question

Articles Related to rhetorical

Hyperbole, and Other Fancy Rhetorical...

Hyperbole, and Other Fancy Rhetorical Words

So that's what that's called

Dictionary Entries Near rhetorical

rhetorical accent

Cite this Entry

“Rhetorical.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/rhetorical. Accessed 30 Aug. 2024.

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III. Rhetorical Situation

3.7 Rhetorical Modes of Writing

Kathryn Crowther; Lauren Curtright; Nancy Gilbert; Barbara Hall; Tracienne Ravita; Kirk Swenson; Ann Inoshita; Karyl Garland; Kate Sims; Jeanne K. Tsutsui Keuma; Tasha Williams; Susan Wood; and Terri Pantuso

Rhetorical modes simply mean the ways we can effectively communicate through language. Each day people interact with others to tell a story about a new pet, describe a transportation problem, explain a solution to a science experiment, evaluate the quality of an information source, persuade a customer that a brand is the best, or even reveal what has caused a particular medical issue. We speak in a manner that is purposeful to each situation, and writing is no different. While rhetorical modes can refer to both speaking and writing, in this section we discuss the ways in which we shape our writing according to our purpose or intent. Your purpose for writing determines the mode you choose.

Typically speaking, the four major categories of rhetorical modes are narration, description, exposition, and persuasion.

• The narrative essay tells a relevant story or relates an event.
• The descriptive essay uses vivid, sensory details to draw a picture in words.
• The writer’s purpose in expository writing is to explain or inform. Oftentimes, exposition is subdivided into other modes: classification, evaluation, process, definition, comparison/contrast, and cause/effect.
• In the persuasive essay, the writer’s purpose is to persuade or convince the reader by presenting one idea against another and clearly taking a stand on one side of the issue. We often use several of these modes in everyday and professional writing situations, so we will also consider special examples of these modes such as personal statements and other common academic writing assignments.

Whether you are asked to write a cause/effect essay in a history class, a comparison/contrast report in biology, or a narrative email recounting the events in a situation on the job, you will be equipped to express yourself precisely and communicate your message clearly. Learning these rhetorical modes will also help you to become a more effective writer.

Narration means the art of storytelling, and the purpose of narrative writing is to tell stories. Any time you tell a story to a friend or family member about an event or incident in your day, you engage in a form of narration. A narrative can be factual or fictional. A factual story is one that is based on, and tries to be faithful to, actual events as they unfolded in real life. A fictional story is a made-up, or imagined, story. When writing a fictional story, we can create characters and events to best fit our story.

The big distinction between factual and fictional narratives is determined by a writer’s purpose. The writers of factual stories try to recount events as they actually happened, but writers of fictional stories can depart from real people and events because their intentions are not to retell a real-life event. Biographies and memoirs are examples of factual stories, whereas novels and short stories are examples of fictional stories.

Because the line between fact and fiction can often blur, it is helpful to understand what your purpose is from the beginning. Is it important that you recount history, either your own or someone else’s? Or does your interest lie in reshaping the world in your own image—either how you would like to see it or how you imagine it could be? Your answers will go a long way in shaping the stories you tell.

Ultimately, whether the story is fact or fiction, narrative writing tries to relay a series of events in an emotionally engaging way. You want your audience to be moved by your story, which could mean through laughter, sympathy, fear, anger, and so on. The more clearly you tell your story, the more emotionally engaged your audience is likely to be.

The Structure of a Narrative Essay

Major narrative events are most often conveyed in chronological order, the order in which events unfold from first to last. Stories typically have a beginning, a middle, and an end, and these events are typically organized by time. However, sometimes it can be effective to begin with an exciting moment from the climax of the story (“flash-forward”) or a pivotal event from the past (“flash-back”) before returning to a chronological narration. Certain transitional words and phrases aid in keeping the reader oriented in the sequencing of a story.

The following are the other basic components of a narrative:

• Plot: The events as they unfold in sequence.
• Characters:  The people who inhabit the story and move it forward. Typically, there are minor characters and main characters. The minor characters generally play supporting roles to the main character, or the protagonist.
• Conflict:  The primary problem or obstacle that unfolds in the plot that the protagonist must solve or overcome by the end of the narrative. The way in which the protagonist resolves the conflict of the plot results in the theme of the narrative.
• Theme:  The ultimate message the narrative is trying to express; it can be either explicit or implicit.
• Write the narrative of a typical Saturday in your life.
• Write a narrative of your favorite movie.

Description

Writers use description in writing to make sure that their audience is fully immersed in the words on the page. This requires a concerted effort by the writer to describe the world through the use of sensory details.

As mentioned earlier, sensory details are descriptions that appeal to our sense of sight, sound, smell, taste, and touch. The use of sensory details provides you the greatest possibility of relating to your audience and thus engaging them in your writing, making descriptive writing important not only during your education but also during everyday situations. To make your writing vivid and appealing, avoid empty descriptors if possible. Empty descriptors are adjectives that can mean different things to different people. Good, beautiful, terrific, and nice are examples. The use of such words in descriptions can lead to misreads and confusion. A good day, for instance, can mean far different things depending on one’s age, personality, or tastes.

The Structure of a Description Essay

Description essays typically describe a person, a place, or an object using sensory details. The structure of a descriptive essay is more flexible than in some of the other rhetorical modes. The introduction of a description essay should set up the tone and focus of the essay. The thesis should convey the writer’s overall impression of the person, place, or object described in the body paragraphs.

The organization of the essay may best follow spatial order, which means an arrangement of ideas according to physical characteristics or appearance. Depending on what the writer describes, the organization could move from top to bottom, left to right, near to far, warm to cold, frightening to inviting, and so on. For example, if the subject were a client’s kitchen in the midst of renovation, you might start at one side of the room and move slowly across to the other end, describing appliances, cabinetry, and so on. Or you might choose to start with older remnants of the kitchen and progress to the new installations. Or maybe start with the floor and move up toward the ceiling.

• Describe various objects found in your room.
• Describe an analog clock.

Classification

The purpose of classification is to break down broad subjects into smaller, more manageable, more specific parts. We classify things in our daily lives all the time, often without even thinking about it. For example, cars can be classified by type (convertible, sedan, station-wagon, or SUV) or by the fuel they use (diesel, petrol, electric, or hybrid). Smaller categories, and the way in which these categories are created, help us make sense of the world. Keep both of these elements in mind when writing a classification essay. It’s best to choose topics that you know well when writing classification essays. The more you know about a topic, the more you can break it into smaller, more interesting parts. Adding interest and insight will enhance your classification essays.

The Structure of a Classification Essay

The classification essay opens with a paragraph that introduces the broader topic. The thesis should then explain how that topic is divided into subgroups and why. Take the following introductory paragraph, for example:

When people think of New York, they often think of only New York City. But New York is actually a diverse state with a full range of activities to do, sights to see, and cultures to explore. In order to better understand the diversity of New York State, it is helpful to break it into these five separate regions: Long Island, New York City, Western New York, Central New York, and Northern New York.

The underlined thesis explains not only the category and subcategory, but also the rationale for breaking the topic into those categories. Through this classification essay, the writer hopes to show the readers a different way of considering the state of New York.

Each body paragraph of a classification essay is dedicated to fully illustrating each of the subcategories. In the previous example, then, each region of New York would have its own paragraph. To avoid settling for an overly simplistic classification, make sure you break down any given topic at least three different ways. This will help you think outside the box and perhaps even learn something entirely new about a subject.

The conclusion should bring all of the categories and subcategories back together again to show the reader the big picture. In the previous example, the conclusion might explain how the various sights and activities of each region of New York add to its diversity and complexity.

• Classify your college by majors (i.e. biology, chemistry, physics, etc.).
• Classify the variety of fast food places available to you by types of foods sold in each location.

Writers evaluate arguments in order to present an informed and well-reasoned judgment about a subject. While the evaluation will be based on their opinion, it should not seem opinionated. Instead, it should aim to be reasonable and unbiased. This is achieved through developing a solid judgment, selecting appropriate criteria to evaluate the subject, and providing clear evidence to support the criteria.

Evaluation is a type of writing that has many real-world applications. Anything can be evaluated. For example, evaluations of movies, restaurants, books, and technology ourselves are all real-world evaluations.

The Structure of an Evaluation Essay

Evaluation essays are typically structured as follows.

Subject : First, the essay will present the subject. What is being evaluated? Why? The essay begins with the writer giving any details needed about the subject.

Judgement : Next, the essay needs to provide a judgment about a subject. This is the thesis of the essay, and it states whether the subject is good or bad based on how it meets the stated criteria.

Criteria : The body of the essay will contain the criteria used to evaluate the subject. In an evaluation essay, the criteria must be appropriate for evaluating the subject under consideration. Appropriate criteria will help to keep the essay from seeming biased or unreasonable. If authors evaluated the quality of a movie based on the snacks sold at the snack bar, that would make them seem unreasonable, and their evaluation may be disregarded because of it.

Evidence : The evidence of an evaluation essay consists of the supporting details authors provide based on their judgment of the criteria. For example, if the subject of an evaluation is a restaurant, a judgment could be “Kay’s Bistro provides an unrivaled experience in fine dining.” Some authors evaluate fine dining restaurants by identifying appropriate criteria in order to rate the establishment’s food quality, service, and atmosphere. The examples are the evidence.

Another example of evaluation is literary analysis; judgments may be made about a character in the story based on the character’s actions, characteristics, and past history within the story. The scenes in the story are evidence for why readers have a certain opinion of the character.

Job applications and interviews are more examples of evaluations. Based on certain criteria, management and hiring committees determine which applicants will be considered for an interview and which applicant will be hired.

• Evaluate a restaurant. What do you expect in a good restaurant? What criteria determines whether a restaurant is good?
• List three criteria that you will use to evaluate a restaurant. Then dine there. Afterwards, explain whether or not the restaurant meets each criteria, and include evidence (qualities from the restaurant) that backs your evaluation.
• Give the restaurant a star rating. (5 Stars: Excellent, 4 Stars: Very Good, 3 Stars: Good, 2 Stars: Fair, 1 Star: Poor). Explain why the restaurant earned this star rating.

The purpose of a process essay is to explain how to do something (directional) or how something works (informative). In either case, the formula for a process essay remains the same. The process is articulated into clear, definitive steps.

Almost everything we do involves following a step-by-step process. From learning to ride a bike as a child to starting a new job as an adult, we initially needed instructions to effectively execute the task. Likewise, we have likely had to instruct others, so we know how important good directions are—and how frustrating it is when they are poorly put together.

The Structure of a Process Essay

The process essay opens with a discussion of the process and a thesis statement that states the goal of the process. The organization of a process essay typically follows chronological order. The steps of the process are conveyed in the order in which they usually occur, and so your body paragraphs will be constructed based on these steps. If a particular step is complicated and needs a lot of explaining, then it will likely take up a paragraph on its own. But if a series of simple steps is easy to understand, then the steps can be grouped into a single paragraph. Words such as first, second, third, next, and finally are cues to orient readers and organize the content of the essay.

Finally, it’s a good idea to always have someone else read your process analysis to make sure it makes sense. Once we get too close to a subject, it is difficult to determine how clearly an idea is coming across. Having a peer read over your analysis will serve as a good way to troubleshoot any confusing spots.

• Describe the process for applying to college.
• Describe the process of your favorite game (board, card, video, etc.).

The purpose of a definition essay may seem self-explanatory: to write an extended definition of a word or term. But defining terms in writing is often more complicated than just consulting a dictionary. In fact, the way we define terms can have far-reaching consequences for individuals as well as collective groups. Take, for example, a word like alcoholism. The way in which one defines alcoholism depends on its legal, moral, and medical contexts. Lawyers may define alcoholism in terms of its legality; parents may define alcoholism in terms of its morality; and doctors will define alcoholism in terms of symptoms and diagnostic criteria. Think also of terms that people tend to debate in our broader culture. How we define words, such as marriage and climate change, has an enormous impact on policy decisions and even on daily decisions. Debating the definition of a word or term might have an impact on your relationship or your job, or it might simply be a way to understand an unfamiliar phrase in popular culture or a technical term in a new profession.

Defining terms within a relationship, or any other context, can be difficult at first, but once a definition is established between two people or a group of people, it is easier to have productive dialogues. Definitions, then, establish the way in which people communicate ideas. They set parameters for a given discourse, which is why they are so important.

When writing definition essays, avoid terms that are too simple, that lack complexity. Think in terms of concepts, such as hero, immigration, or loyalty, rather than physical objects. Definitions of concepts, rather than objects, are often fluid and contentious, making for a more effective definition essay. For definition essays, try to think of concepts in which you have a personal stake. You are more likely to write a more engaging definition essay if you are writing about an idea that has value and importance to you.

The Structure of a Definition Essay

The definition essay opens with a general discussion of the term to be defined. You then state your definition of the term as your thesis. The rest of the essay should explain the rationale for your definition. Remember that a dictionary’s definition is limiting, so you should not rely strictly on the dictionary entry. Indeed, unless you are specifically addressing an element of the dictionary definition (perhaps to dispute or expand it), it is best to avoid quoting the dictionary in your paper. Instead, consider the context in which you are using the word. Context identifies the circumstances, conditions, or setting in which something exists or occurs. Often words take on different meanings depending on the context in which they are used. For example, the ideal leader in a battlefield setting could likely be very different from a leader in an elementary school setting. If a context is missing from the essay, the essay may be too short or the main points could be vague and confusing.

The remainder of the essay should explain different aspects of the term’s definition. For example, if you were defining a good leader in an elementary classroom setting, you might define such a leader according to personality traits: patience, consistency, and flexibility. Each attribute would be explained in its own paragraph. Be specific and detailed: flesh out each paragraph with examples and connections to the larger context.

• Define what is meant by the word local.
• Define what is meant by the word community.

Comparison and Contrast

Comparison in writing discusses elements that are similar, while contrast in writing discusses elements that are different. A compare-and-contrast essay, then, analyzes two subjects by examining them closely and comparing them, contrasting them, or both. The key to a good compare-and-contrast essay is to choose two or more subjects that connect in a meaningful way. The purpose of conducting the comparison or contrast is not to state the obvious but rather to illuminate subtle differences or unexpected similarities. For example, if you wanted to focus on contrasting two subjects you would not pick apples and oranges; rather, you might choose to compare and contrast two types of oranges or two types of apples to highlight subtle differences. For example, Red Delicious apples are sweet, while Granny Smiths are tart and acidic. Drawing distinctions between elements in a similar category will increase the audience’s understanding of that category, which is the purpose of the compare-and-contrast essay.

Similarly, to focus on comparison, choose two subjects that seem at first to be unrelated. For a comparison essay, you likely would not choose two apples or two oranges because they share so many of the same properties already. Rather, you might try to compare how apples and oranges are quite similar. The more divergent the two subjects initially seem, the more interesting a comparison essay will be.

The Structure of a Comparison-and-Contrast Essay

The compare-and-contrast essay starts with a thesis that clearly states the two subjects that are to be compared, contrasted, or both, and the reason for doing so. The thesis could lean more toward comparing, contrasting, or both. Remember, the point of comparing and contrasting is to provide useful knowledge to the reader. Take the following thesis as an example that leans more toward contrasting.

Thesis statement: Organic vegetables may cost more than those that are conventionally grown, but when put to the test, they are definitely worth every extra penny.

Here the thesis sets up the two subjects to be compared and contrasted (organic versus conventional vegetables), and it makes a claim about the results that might prove useful to the reader. You may organize compare-and-contrast essays in one of the following two ways:

• According to the subjects themselves, discussing one and then the other.
• According to individual points, discussing each subject in relation to each point.

The organizational structure you choose depends on the nature of the topic, your purpose, and your audience.

• Compare two types of fruit, then
• Contrast how they are different from each other

Cause and Effect

It is often considered human nature to ask, “why?” and “how?” We want to know how our child got sick so we can better prevent it from happening in the future, or why our colleague received a pay raise because we want one as well. We want to know how much money we will save over the long term if we buy a hybrid car. These examples identify only a few of the relationships we think about in our lives, but each shows the importance of understanding cause and effect.

A cause is something that produces an event or condition; an effect is what results from an event or condition. The purpose of the cause-and-effect essay is to determine how various phenomena relate in terms of origins and results. Sometimes the connection between cause and effect is clear, but often determining the exact relationship between the two is very difficult. For example, the following effects of a cold may be easily identifiable: a sore throat, runny nose, and a cough. But determining the cause of the sickness can be far more difficult. A number of causes are possible, and to complicate matters, these possible causes could have combined to lead to the sickness. That is, more than one cause may be responsible for any given effect. Therefore, cause-and effect discussions are often complicated and frequently lead to debates and arguments.

Indeed, you can use the complex nature of cause and effect to your advantage. Often it is not necessary, or even possible, to find the exact cause of an event or to name the exact effect. So, when formulating a thesis, you can claim one of a number of causes or effects to be the primary, or main, cause or effect. As soon as you claim that one cause or one effect is more crucial than the others, you have developed a thesis.

The Structure of a Cause-and-Effect Essay

The cause-and-effect essay opens with a general introduction to the topic, which then leads to a thesis that states the main cause, main effect, or various causes and effects of a condition or event. The cause-and-effect essay can be organized in one of the following two primary ways:

• Start with the cause and then talk about the effects.
• Start with the effect and then talk about the causes.

For example, if your essay were on childhood obesity, you could start by talking about the effect of childhood obesity and then discuss the cause, or you could start the same essay by talking about the cause of childhood obesity and then move to the effect.

Regardless of which structure you choose, be sure to explain each element of the essay fully and completely. Explaining complex relationships requires the full use of evidence, such as scientific studies, expert testimony, statistics, and anecdotes . Be careful of resorting to empty speculation. In writing, speculation amounts to unsubstantiated guessing. Writers are particularly prone to such trappings in cause-and-effect arguments due to the complex nature of finding links between phenomena. Be sure to have clear evidence to support the claims that you make. Because cause-and-effect essays determine how phenomena are linked, they make frequent use of certain words and phrases that denote such linkage.

• Discuss the cause/effect relationship between studying and good grades
• Discuss the cause/effect impact of sleep deprivation

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies that more than one opinion on the subject can be argued. The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.

Most of us feel inclined to try to win the arguments we enter. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.

The Structure of a Persuasive Essay

The following five features make up the structure of a persuasive essay:

• Introduction and thesis
• Opposing and qualifying ideas
• Strong evidence in support of claim
• Style and tone of language
• A compelling conclusion

Creating an Introduction and Thesis

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and clearly states the writer’s point of view.

Acknowledging Opposing Ideas and Limits to Your Argument

Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.

Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own because it allows you to focus on countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.

Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. Readers will know from the outset that you are aware of opposing ideas and that you are not afraid to give them space. It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience (“ethos”). Audience members will know from the beginning that you are a reasonable writer, and they will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be realistic in their goals and humble in their approach to get readers to listen to their ideas.

• Write a paragraph where you persuade readers to drink water rather than soda
• Write a paragraph persuading your professors to adopt Open Educational Resources (free textbooks) for all classes

This section contains material from:

Crowther, Kathryn, Lauren Curtright, Nancy Gilbert, Barbara Hall, Tracienne Ravita, and Kirk Swenson. Successful College Composition . 2nd edition. Book 8. Georgia: English Open Textbooks, 2016. http://oer.galileo.usg.edu/english-textbooks/8 . Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .

Inoshita, Ann, Karyl Garland, Kate Sims, Jeanne K. Tsutsui Keuma, Tasha Williams, and Susan Wood. “Evaluation.” In English Composition: Connect, Collaborate, Communicate , by Ann Inoshita, Karyl Garland, Kate Sims, Jeanne K. Tsutsui Keuma, and Tasha Williams. Honolulu, 2019. http://pressbooks.oer.hawaii.edu/englishcomposition/chapter/evaluation/ . Licensed under a Creative Commons Attribution 4.0 International License .

The highest or most intense point in a sequence of events that lead to some resolution, settlement, judgement, or ending; the peak or culmination. In fiction, the climax of a story usually occurs when the characters make the decisions, fight the battle, or enter into the romantic relationship that will impact the ending of that story.

The feeling or attitude of the writer which can be inferred by the reader, usually conveyed through vocabulary, word choice, and phrasing; associated with emotion.

A statement, usually one sentence, that summarizes an argument that will later be explained, expanded upon, and developed in a longer essay or research paper. In undergraduate writing, a thesis statement is often found in the introductory paragraph of an essay. The plural of thesis is theses .

The standards or rules of judgement, grading, or other types of scrutiny.

The sequence of events that occur linearly or consecutively in time.

The explanation, justification, or motivation for something; the reasons why something was done.

Delicate, faint, or mild; requiring discernment, perception, or awareness to detect.

To be different, diverse, or dissimilar; to deviate from a plan or practice.

A remarkable or notable occurrence or event, especially one that is rare or exceptional in nature. The plural of phenomenon is phenomena .

A short account or telling of an incident or story, either personal or historical; anecdotal evidence is frequently found in the form of a personal experience rather than objective data or widespread occurrence.

To produce, seemingly out of thin air, an object, idea, or being.

3.7 Rhetorical Modes of Writing Copyright © 2022 by Kathryn Crowther; Lauren Curtright; Nancy Gilbert; Barbara Hall; Tracienne Ravita; Kirk Swenson; Ann Inoshita; Karyl Garland; Kate Sims; Jeanne K. Tsutsui Keuma; Tasha Williams; Susan Wood; and Terri Pantuso is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Encyclopedia

Writing with artificial intelligence, rhetoric: exploring its definition and impact on modern communication.

• © 2023 by Joseph M. Moxley - Professor of English - USF

Learn about rhetoric and rhetorical practices (e.g., rhetorical analysis , rhetorical reasoning ,  rhetorical situation , and rhetorical stance ) so that you can strategically manage how you compose and subsequently produce a text that is persuasive, authoritative , and well written. Additionally, develop your rhetorical knowledge so that you can more accurately interpret what people write, say, and do. This article summarizes different perspectives on rhetoric: Medieval, Renaissance, Enlightenment, Modern, Constructionist,  and Postmodern Rhetoric. It explores, in contemporary times, the foundational role rhetoric plays in writing , communication , literacy , reasoning, and critical thinking. In summary, the essay below and associated chapters on rhetoric are must reads for anyone who wants to learn to write well and achieve their goals.

Table of Contents

What is Rhetoric?

Rhetoric is an umbrella term in the sense that it means so many different things to different people–and during different historical periods.

In popular culture, the term rhetoric functions as a “contronym” or “auto-antonym,” — i.e., a word with multiple meanings, where one meaning is the reverse of another. For example, in every day conversation, rhetoric may be used positively or disdainfully:

• Negative connotation : In popular culture, rhetoric is synonymous with insincerity, persuasion, and ritual discourse. Thus, if someone says you’re being rhetorical , that’s not a compliment. That may mean you’re engaged in rhetrickery, sophistry, or persuasion. Likewise, if someone says “ That’s just rhetoric! ” or “ Oh, ignore that guy. He’s just being rhetorical !” then you know they associate rhetoric with rhetrickery — i.e., as inauthentic, manipulative language.
• In the life of a writer, a message that’s not rhetorically appropriate is a failed effort. Thus, if a writer, editor, boss, or critic says, Wow, that’s a solid, rhetorical job, then you know they’ re complimenting how well you composed the message for its audience(s) .

Outside informal, popular discourse, in professional and academic settings, rhetoric may also refer to

• any act of symbolic communication; the use of signs (semiotics)
• the art, practice, theory, and study of effective communication
• heuristics and methods of invention
• interpretive frameworks, especially literary criticism and rhetorical theory
• a method for achieving agency and creating change.

Synonymous Terms

Rhetoric may refer to a text , a composition , a narrative , a speech, a comment, or prose — really, any act of symbolic communication .

Rhetoric refers to discourse that is persuasive and eloquent or fallacious and deceptive (see, e.g., fallacious kairos ; fallacious logos ; fallacious pathos ; fallacious ethos ).

Related Concepts: Critical Thinking; Critical Literacy ; The CRAAP Test ; Rhetorical Knowledge ; Visu

1. Rhetoric refers to any act of symbolic communication

Rhetoric, in 2023, involves much more than the “the ability, in each particular case, to see the available means of persuasion” (Aristotle, trans. 1991). In today’s world, rhetoric also refers to any act of symbolic communication , any act of signification . This broad definition encompasses visual rhetoric, performative acts, and even the language of design and architecture.

Consider, for example, the realm of visual rhetoric. Every image, symbol, or visual artifact we encounter—from a political cartoon to an Instagram post, from a corporate logo to a street mural—carries rhetorical potential. These visual texts communicate messages, make arguments, and influence our perceptions and behaviors, often without using a single word.

Similarly, the performative acts we engage in every day—from the clothes we choose to wear to the way we style our hair or decorate our living spaces—are forms of symbolic communication . They project an image of who we are, reflecting our identities, values, and beliefs.

Even architecture and design can be seen as rhetorical. The design of a building or a public space communicates a specific message and promotes certain behaviors. For instance, a building with a grand facade and opulent interiors might project power and authority, whereas an open-plan office space could signify collaboration and transparency.

So, when we talk about rhetoric, we’re not just talking about crafting persuasive speeches or writing effective essays. We’re talking about the myriad ways in which we, as humans, communicate and signify meaning, often without saying a word. We’re surrounded by rhetoric—it’s in the clothes we wear, the pictures we post, the spaces we inhabit.

By becoming more knowledgable of the various forms of symbolic communication, you can become a more effective communicator and a more discerning interpreter of the world.

2. Rhetoric refers to the art, practice, theory, and study of effective communication

• Rhetoric as an art refers to the creative and innovative use of language to express ideas and emotions effectively. Rhetoric, as an art, encompasses the ingenious use of language to craft impactful narratives and stir emotions. Take, for instance, Martin Luther King Jr.’s “I Have a Dream” speech. Through evocative language and vivid imagery, he painted a picture of a future where all individuals are judged by their character and not by the color of their skin. Such masterful rhetoric doesn’t merely inform; it moves, persuades, and galvanizes action. This artistry in language is akin to a painter using strokes of color to depict a poignant scene, leaving an indelible mark on the viewer.
• Similarly, a writer harnesses the artistic power of rhetoric by employing concrete, sensory language , metaphors , and appeals like ethos , pathos , and logos . This deft handling of rhetoric morphs abstract concepts into tangible narratives and lucid images, fostering deeper audience engagement and comprehension.
• Aristotle astutely captured rhetoric’s essence as “the faculty of observing in any given case the available means of persuasion.” In everyday contexts, rhetorical techniques manifest frequently. Imagine a teen negotiating a later curfew with their parents, marshaling logical reasoning (logos) and emotional appeals (pathos). On a broader scale, the advertising industry thrives on rhetoric, crafting persuasive narratives and striking visuals to steer consumer behavior.
• At its core, rhetorical theory delves into how messages are constructed, conveyed, and assimilated. Scholars and academics dissect texts, speeches, and various communication modes to decipher the mechanics of rhetoric and gauge its impact on audiences. For instance, Aristotle’s “Rhetoric” demystifies the three quintessential persuasion modes: ethos, logos, and pathos. An essential element interwoven in rhetorical theory is the context, which dictates the efficacy and perception of a message. The context encompasses the socio-cultural backdrop, the immediate circumstances, and the broader historical setting, all of which shape the creation and reception of rhetorical discourse.
• Rhetorical studies illuminate the intricate interplay between authors , audiences , topics , and the technologies they utilize, and how these relationships influence interpretation and the act of writing itself . As they delve into rhetoric, students might dissect renowned speeches, advertising drives, political dialogues, and other communication forms. This rigorous analysis hones their comprehension of rhetoric’s multifaceted applications and its power to sway audiences.

3. Rhetoric refers to heuristics and methods of invention.

At its core, rhetoric pertains to the heuristics and methods of invention, equipping writers, speakers, and knowledge workers with tools to navigate, interpret, and influence the narratives that shape our world.

Derived from the Greek word heuresis , which translates to “discover” or “invent,” heuristics stand as exercises or strategies designed to stimulate creative thinking on a given subject or topic. By design, heuristics are not intended to produce a “right” and “wrong” answer. Instead, heuristics are designed to encourage exploratory thinking. Heuristics may address both “divergent” and “convergent thinking” about a topic:

Divergent Heuristics:

Divergent heuristics prompt expansive thinking. Rhetors brainstorm and generate multiple ideas

• Freewriting: A technique where writers jot down ideas as they come, without regard for grammar, punctuation, or structure. This unfiltered flow of thoughts can lead to unexpected insights and ideas. (Elbow, P. (1973). Writing Without Teachers. Oxford University Press.)
• Commonplaces (Topoi): These are typical or recurrent themes that are often used as starting points for arguments or discussions. By exploring these common themes, writers can uncover new perspectives on a topic.
• Conversations with Others: Engaging in dialogue can lead to new insights and perspectives. By discussing a topic with others, a writer can gather a variety of viewpoints and ideas they might not have considered on their own.
• Journaling or Writer’s Journal: Keeping a regular journal allows writers to capture thoughts, observations, and reflections over time. This reservoir of personal insights can be a rich source of inspiration and a tool for refining ideas.
• Visual Brainstorming: Using visual aids such as mind maps, diagrams, or sketches can help individuals process information differently and discover connections they might have overlooked.

Convergent Heuristics:

Convergent heuristics challenge students to narrow, refine and structure their thinking.

• Burke’s Pentad : Developed by Kenneth Burke, this tool examines human motivations and actions through five key terms: Act, Scene, Agent, Agency, and Purpose. It provides a structured way for writers to analyze a situation or narrative.
• Document Planner : This tool helps writers organize and structure their ideas from a rhetorical perspective.
• Journalistic Questions: These are the classic “Who, What, When, Where, Why, and How” questions that journalists use to ensure comprehensive coverage of a topic. By answering these questions, writers can ensure they address the key aspects of their subject matter.
• The Business Model Canvas: Developed by Alex Osterwalder during his doctoral research in Management Information Systems, this tool has transformed the entrepreneurial landscape. Serving both as an heuristic and a model of core business processes, the Business Model Canvas enables entrepreneurs to draft and visualize their business propositions effectively. As an empirical method, it offers a structured way for individuals to investigate the viability of business opportunities and fine-tune entrepreneurial processes.

4 Rhetoric refers to the use of rhetorical theory to function as an interpretive lens to better understand an event or text.

When utilized as a heuristic or as an interpretive method , rhetoric employs rhetorical theory as an analytical lens, facilitating a nuanced comprehension of events, texts , or subjects . Rhetoricians, skilled in unraveling the intricate dimensions of discourse, frequently incorporate both rhetorical theory and literary criticism to elucidate the profound meanings, contexts , and resonances embedded within a particular text , event, or topic .

5. Rhetoric refers to a method for achieving agency and creating change

Rhetoric Knowledge can empower rhetors ( writers, speakers, knowledge workers ) to be better communicators:

• “[R]hetoric is a mode of altering reality, not by the direct application of energy to objects, but by the creation of  discourse  which changes reality through the mediation of thought and action. The  rhetor  alters reality by bringing into existence a  discourse  of such a character that the  audience , in thought and action, is so engaged that it becomes mediator of change (Blitzer 1968, 4).
• Rhetoric serves as a means for individuals and communities to engage in productive dialogue and deliberation, fostering understanding,  empathy , and  collaboration  (Young, I. M., 2000).

Summary of Related Terms

Rhetorical analysis.

Rhetorical Analysis is the intricate practice of dissecting a rhetorical situation . Serving as a heuristic , it provides a framework for writers to jumpstart their creative process . Beyond that, this method of analysis forms a mode of reasoning that influences both the creation and interpretation of texts . Gaining proficiency in rhetorical analysis equips individuals with a vital skill for both professional and personal contexts, facilitating the development and understanding of rhetorical knowledge .

Rhetorical Knowledge

Rhetorical knowledge involves understanding and effectively applying key principles of communication tailored to specific contexts. It means recognizing the audience , the purpose of the message, the medium of delivery, cultural nuances, and current events to ensure that a message resonates. Championed by institutions like the CWPA, NCTE, and the National Writing Project, rhetorical knowledge is foundational for success in our information-driven society. Rhetorical knowledge empowers communicators to adapt and craft their messages in ways that are relevant and impactful.

Rhetorical Sensitivity

This quality in adept writers denotes adaptability. The writer should be conscious of contexts, and attuned to the experiences, values, and beliefs of their readers, tailoring their work accordingly.

 “To be rhetorically sensitive , good writers must be flexible . They should be able to pursue their purposes by consciously adapting their writing both to the contexts in which it will be read and to the expectations, knowledge, experiences, values, and beliefs of their readers” (Council 2011).

Rhetorical Stance

Refers to the position or perspective a writer or speaker takes when communicating, influenced by considerations of audience , context , and purpose .

Rhetorical Strategies

This term refers to the overall plan or approach that writers or speakers use to achieve their purpose . This involves how they organize their argument , the types of evidence they use, how they establish credibility ( ethos ), appeal to emotions ( pathos ), or use logic and reasoning ( logos ). It’s about the broader patterns and approach of the communication . For example, a writer might use a cause-and-effect structure as a rhetorical strategy, starting with an event and then detailing the effects of that event.

Rhetoricity

This term represents the degree to which a rhetor’s written, spoken, and visual language aligns with the rhetorical situation. Texts with high rhetoricity are those that are crafted in ways that significantly appeal to their audiences, considering what the reader or listener thinks, feels, and knows about the topic.

Rhetoricians

A measure of how well a communicator’s language aligns with the demands of the rhetorical situation. High rhetoricity indicates an acute awareness of the audience’s perceptions and feelings about a topic.

Derived from the Greek word “rhētor” (ρήτωρ), this term refers to orators, public speakers, writers, or individuals who engage in rhetorical analysis and reasoning to interpret and compose texts. These individuals are skilled in the art of rhetoric.

Rhetrickery

Coined by Wayne Booth in 2004, this term refers to deceptive or dishonest communication strategies aimed at misleading the audience. This can involve the use of vague language, ignoring counterarguments, misrepresenting knowledge claims, or prioritizing appeals to emotions (pathos) and credibility (ethos) over logical reasoning (logos).

Techno-Rhetoricians

These are rhetoricians who focus on digital matters. They investigate the impact of new writing technologies on composing, interpretation , or literacy , understanding how digital tools and environments shape and are shaped by rhetorical practices.

Why Does Rhetoric Matter?

Rhetoric is a foundational skill: rhetorical knowledge can help you communicate and interpret successfully:

• For audiences , rhetoric functions as a lens, an interpretive framework , that can help readers and listeners better understand why people say what they say and do what they do. Mastering rhetorical theory can help you avoid being manipulated by others, especially those who appeal to your emotions.
• For writers, rhetoric provides a framework for strategically using language to persuade, inform, or entertain an audience . Writers engage in analysis of their rhetorical situation to discern what topics should be addressed (or avoided) based on the audiences’ feelings and opinions about the topic . They engage in rhetorical reasoning to identify the most appropriate rhetorical stance ( voice , tone , persona ) for a text or speech.

To these central contributions of rhetoric, Wayne Booth (2004) argues that knowledge of rhetoric is essential for avoiding violence and promoting peaceful resolution of conflicts. Booth suggests effective communication and persuasive discourse can help people navigate disagreements and misunderstandings without resorting to violence or aggression. By engaging in rhetoric, Booth believes rhetorical knowledge can help people can engage in meaningful conversations, find common ground, and work towards mutually beneficial solutions:

[Rhetoric refers to] “the entire range of resources that human beings share for producing effects on one another: effects ethical (including everything about character), practical (including political), emotional (including aesthetic), and intellectual (including every academic field). It is the entire range of our use of “signs” for communicating, effectively or sloppily, ethically or immorally. At its worst, it is our most harmful miseducator — except for violence. But at its best — when we learn to listen to the “other,” then list to ourselves and thus manage to respond in a way that produces genuine dialog — it is our primary resource for avoiding violence and building community (Booth, p. xi-xii).

How has the concept of rhetoric evolved since first being introduced in Ancient Greece?

Our concept of rhetoric, originally defined by Aristotle as the “art of finding the available means of persuasion” during legal argument has evolved over time since antiquity.

• The Enlightenment broadened the scope of rhetoric to include written discourse, emphasizing logic and argumentation.
• Modern interpretations, such as James Berlin’s constructionist view, consider “rhetoric as a social act” that shapes and is shaped by societal context.
• Today’s postmodern rhetoric, featuring concepts like James E. Porter’s “institutional critique,” further explores how institutions influence the construction of reality through language and symbols.
• Rhetoric originated in Ancient Greece with the Sophists, who were among the first to teach techniques of effective speaking. Aristotle later defined rhetoric as the “art of finding the available means of persuasion.”
• During this time, rhetoric took on a more pedagogical role, teaching writing and speech in religious and institutional contexts. St. Augustine made significant contributions by blending classical rhetorical theory with Christian teachings.
• The Renaissance saw a revival of interest in classical rhetoric. It was used for exploration and expression of ideas, and became integral to education. Rhetoric became a key part of the liberal arts curriculum during the Renaissance. For example, the studia humanitatis , an educational program influenced by humanist thought, incorporated rhetoric alongside subjects like grammar, poetry, history, and moral philosophy. This approach was influential in many educational institutions, including the University of Cambridge and the University of Oxford.
• The definition of rhetoric broadened to include written discourse, not just oratory. The focus shifted towards argumentation and logic, in line with the rationalist thinking of the Enlightenment. Prior to the Enlightenment, the art of rhetoric was largely seen as an oral tradition, primarily used in public speaking or debates. However, with the rise of literacy and the printing press, written texts began to hold as much, if not more, sway as oral discourse. This shift was evident in figures like Thomas Paine and his pamphlet “Common Sense,” which used powerful rhetorical strategies to persuade readers and played a significant role in advocating for American independence. The Enlightenment also gave rise to significant works of rhetorical theory that acknowledged the importance of written discourse. One example is Hugh Blair’s “Lectures on Rhetoric and Belles Lettres” (1783), a widely-read manual for effective writing and speaking that encouraged a clear, direct style based on logical argument. It was one of the first comprehensive rhetoric textbooks in English and had a considerable influence on the teaching of written composition.
• In the modern era, rhetoric has been recognized as not just an art of persuasion but as a critical means of analyzing and constructing arguments. There’s a greater emphasis on context, audience, and purpose. The concept of visual rhetoric also emerged, examining how images can be used persuasively.
• The constructionist view of rhetoric, as proposed by scholars like James Berlin, suggests that our understanding of reality is shaped through our discourse and interactions within the social and cultural contexts in which we live and communicate. This perspective sees rhetoric as a socially constructed act that both influences and is influenced by societal factors. Rhetoric is understood as being deeply intertwined with cultural, political, economic, and ideological contexts. For example, In the constructionist view, a public health campaign about smoking doesn’t merely convey information about the dangers of smoking. Instead, it actively participates in shaping societal perceptions and norms about health, lifestyle, and personal choice, reinforcing certain ideologies while challenging or excluding others.
• Postmodernists view rhetoric as the main way that reality is constructed and understood, focusing on deconstructing the language and symbols used in communication to understand their underlying messages and biases. In this vein, James E. Porter brought forward the concept of “institutional critique,” emphasizing how institutions — their rhetorics, practices, and policies — can be rhetorically analyzed and critiqued . Porter’s approach encourages the examination of an institution’s discourse and practices to reveal how power structures and ideologies are ingrained within them. This perspective further enriches the postmodern understanding of rhetoric by acknowledging the profound influence of institutional forces on the communication and construction of reality. Furthermore, in our postmodern era, we often interpret the world itself as a  “text ” to be read, implying that every act within our social, political, and cultural contexts can be seen as a rhetorical act. This perspective positions rhetoric as a tool for critical analysis and knowledge creation, engaged in deciphering and influencing the multifaceted and interconnected narratives of our world. 

Recommended Reading

• Booth. (2004). The rhetoric of rhetoric : the quest for effective communication. Blackwell Publishing.
• Carter-Tod, Sheila. “ Rhetoric(s) A Broader Definition “. Composition Studies, 2021

Aristotle. (2015). Rhetoric (p. 25). Aeterna Press. (Original work written 350 B.C.E.)

Augustine, St. (1997). On Christian Doctrine (D.W. Robertson, Trans.). Prentice Hall. (Original work published 426)

Bazerman, Charle (1988). Shaping Written Knowledge: The Genre and Activity of the Experimental Article in Science . Madison U of Wisconsin Press.

Bitzer, Lloyd. (1968). “The Rhetorical Situation.”   Philosophy and Rhetoric  1:1: 1-14.

Booth. (2004). The rhetoric of rhetoric : the quest for effective communication . Blackwell Publishing.

Burke, Kenneth (1969). A rhetoric of motives . University of California Press.

Conference on College Composition and Communication (October 1989). Revised November 2013, Revised March 2015. Principles for the Postsecondary Teaching of Writing … , https://cccc.ncte.org/cccc/resources/positions/postsecondarywriting.

Council of Writing Program Administrators (CWPA), the National Council of Teachers of English (NCTE), and the National Writing Project (2011). Framework for Success in Postsecondary Writing, http://wpacouncil.org/aws/CWPA/asset_manager/get_file/350201?ver=2975.

Lakoff, G., & Johnson, M. (2003). Metaphors we live by . University of Chicago Press.

Porter, J. E., Sullivan, P., Blythe, S., Grabill, J. T., & Miles, L. (2000). Institutional critique: A rhetorical methodology for change. College Composition and Communication, 51(4), 610-642. National Council of Teachers of English.

Young, I. M. (2000). Inclusion and democracy . Oxford University Press.

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• Lotte Rienecker

Rhetorical moves refers to a stretch of text that does a particular job. Learn the rhetorical moves of expert writers to advance the clarity and persuasiveness of your work.

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Ethos, Pathos, Logos: the Essence of Rhetorical Appeals

Effective communication occurs if a speaker is persuasive and credible. People wouldn't trust a person if his words seemed to be unconvincing and involved. As you know, communication skills may be developed, and every text will hit the mark. Studying ethos, pathos, and logos – definitions and usage principles – will help you much in self-improvement. You will become more successful in both academic writing and rhetorical speaking, because you will be able to appeal to your opponents' emotions and logic, presenting your own trustworthiness. So, ethos, pathos, and logos are waiting for us, let's start!

'Ethos' has a Greek origin, it means 'character'. This rhetorical appeal touches on ethics. Operating with this means, you persuade the audience on the basis of your accuracy and reliability.

Elements of Ethos

What is ethos in rhetorical analysis? In addition to the definition, it is important to talk about its structure. Ethos consists of three components.

How to Use Ethos?

During communication Ethos may be established in such ways:

• showing knowledge and experience in the sphere (scientific evidence, citing specialists, and whatnot);
• giving only solid information and presenting everything clearly;
• expressing respect and consideration for the readers or listeners.

Typical Mistakes When Using Ethos

When adding Ethos to your speech, pay special attention to the following issues. Using them one makes a large mistake, breaking the principles of this type of appeal.

• Mention unqualified and unreasonable sources as evidence.
• Accentuate the knowledge in an excessive manner.
• Dismiss alternative points of view and opposite opinions.
• Disinform or give distorted evidence.
• Be rude to the public or treat them like simpletons.

So, remember that you should respect the audience every moment you are speaking with them.

Let's continue discussing ethos, pathos, logos meaning with the next matter – Pathos.

From the Greek language, it means 'experience, sensation'. It is the second mode of the system, implying emotional appeal when persuading readers or listeners. When adding pathos to the text, the author tries to touch personal values, fears, inner feelings, etc. This approach appears to be quite effective when discussing burning problems and topics concerning everyone.

How to Use Pathos?

To formulate the pathos piece successfully, follow these instructions:

• explore the audience (you are to know their values and understand the inner world);
• select proper language to create bright images, quite impressive and memorable for the audience;
• give interesting examples, like stories, anecdotes, or something else of this character (such illustrations are sure to increase the listener's empathy);
• try to be sincere as much as possible (people usually feel if the speech is double-tongued, and they don't like to be manipulated);
• add humorous issues if proper (it usually helps to build positive emotional contact with people).

Typical Mistakes When Using Pathos

Sometimes the author may spoil the pathos part of the speech. Such mistakes are the most popular, try to avoid them.

• Add too many emotions and manipulate the public;
• Express emotions, unsuitable for the discussion or the target audience;
• Do not approve emotional appeal with any factual evidence;
• Take too many set phrases and speech patterns;
• Convey emotions in an artificial manner.

Now you've got acquainted with one more rhetorical appeal. So, can you answer such a question? What is ethos, pathos, and logos called? Just not completely. We have the last component – Logos – to discuss.

In Greek, it means 'order, reason'. The third type of appeal is based on logical connections, reasoning, and solid proofs. The listeners believe the speaker if his text is consistent, clear, and well-reasoned. This issue is obligatory when preparing scientific or research works, projects where objectivity and accuracy are crucial. 

How to Use Logos?

To perform Logos correctly the author should take into consideration the succeeding points:

• support evidence with reliable statistics and only relevant data;
• avoid special jargon or difficult terms (the language used should be concise and quite simple to understand);
• present visual material (graphs, illustrations, tables) to confirm the ideas and arguments;
• keep in mind possible counterarguments and include them in the discussion;
• refer to the common sense when discoursing upon the topic;
• tell about the methodology and research details in a transparent, clear way.

Typical Mistakes When Using Logos

Potential mistakes in preparing the Logos component may be the following. 

• Give information that is unreliable or outdated.
• Shrink from both controversial issues and opposing opinions.
• Present too much technical information, hard to interpret.
• Speak about matters that are irrelevant to the topic.
• Draw false conclusions, making the whole narration illogical.

Stay away from them to operate with Logos in the best way. To create a well-structured passage of this type, use Aithor , a special text-generating tool, always providing relevant and meaningful information.

Ethos, Pathos, Logos in Examples

It goes without saying that some practical illustrations will be much more useful than a lifeless-like theoretical block.

Having read about rhetorical appeals, you are certain to make your communication more effective and impactful. We offer you a little self-examination test to check if you've understood the difference between the three issues.

• What type of appeal is appropriate for operating with emotions? (logos pathos ethos)
• What type of appeal would help you to illustrate a point using reason? (logos pathos ethos)
• What type of appeal is used if a speaker touches an ethical sphere? (logos pathos ethos)

If your answers are pathos, logos, ethos, you are right!

Just remember that Ethos touches the credibility and ethical field, Pathos – the emotional sphere, and Logos – logic and reasoning. Every fine speech is always a combination of all the three components.

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