case study of a success story

We recommend using case study templates to help turn your customer story into a coherent, well-organized publication.

2. Lightico: A1 Comms

3. Hourly.io: Izzy's Brooklyn Bagels

What do they all have in common? When you get to these landing pages, key details are immediately prominent: The issue the company was facing and/or the results they generated.

This is a great way to hook in the reader and get them interested to read on.

By showing the results, you highlight the benefits of using your brand. By emphasizing the problems, you can help prospects identify issues and understand why you’re the solution.

Both strategies can generate positive results, it’s just a matter of figuring out which method converts best with your audience.

How to Leverage Customer Success Story on Social Media

1. figure out which case studies will translate well..

The "right client" will vary from brand to brand.

Samuel Mironko , associate marketing manager on the HubSpot brand marketing team, says that this is what they look for: brand recognition, buzziness, and relationship.

The bigger the brand, the more buzz it can create to share its story. This doesn’t mean that you should only highlight stories from recognizable brands. However, it could be a way to prioritize them.

The second is buzziness – how much interest will this story generate? Is the brand in a booming industry? This is another plus for you.

Lastly, and perhaps the most important according to Mironko, is your relationship with the customer. Building a customer story requires a lot of collaboration between the two companies. If your relationship with the client isn’t solid, you may face several obstacles as you attempt to deliver the product.

"You get a better story knowing more about the customer. You know what questions to ask, how to guide the story, and more details," said Natalie Gullatt , marketing manager on the HubSpot customer marketing team. "The customer tends to trust you more if you have a relationship with them so it makes the process better for both parties."

To narrow down a list of options, you will likely need to work with customer advocacy and/or customer success teams at your company to connect you with the clients.

They can also offer some insight into the problems that the company faces and the issues they were able to solve with your product/service.

2. Write a script.

Once you narrow down your list, it’s time to write the script for your social media campaigns.

While you follow the same format as the case study, you have to adjust it for social media – taking only the key details that will help you tell a story in an engaging but concise way.

          View this post on Instagram                       A post shared by Hellopeter.com (@hellopeter_za)

Mironko says that this format works well for customer success stories because it tells a story. You leave knowing the problems the company faced before, how they attempted to solve the issue, their new experience, and how that has addressed their main pain points.

3. Get feedback from the client.

Once you have a draft, you’ll need to send it to the client for approval.

They may provide feedback on anything from the visual design to the way they’re portrayed.

We are delighted to launch our customer success story series with @GaryWidger , Head of Change at @mercuryeng - about how Mercury leveraged #nocode / #lowcode technology to connect their people through shared knowledge. Read more here: https://t.co/BDvRjRxVgd #innovation #tech pic.twitter.com/9qe7dmEART — Kianda (@KiandaBPM) March 30, 2021

Because this is a collaborative process, it’s essential that both parties are satisfied with the end result.

"Make sure to have the customers approve the drafts before publishing - that's so important," says Gullatt. "Customers may have to ask their marketing teams, legal teams before they say certain things publicly so you don't want to burn bridges."

This is why having a good relationship with the customer is key – this will make addressing issues with the content so much easier.

Gullatt adds that flexibility is key. 

"Be flexible even when it's inconvenient because customers doing stories is a favor to you and your organization," she says. "Making it easy for them and being patient goes a long way."

4. Post and measure success.

Once the content is finally ready and published on social media, you’ll want to track its success.

How are people responding? Are they engaging with the content? Did it help you generate more leads?

Establishing KPIs before publishing on social media allows you to gauge your success accurately. From there, you can review the data to assess improvements for future success story campaigns.

Case studies work to showcase a company's function to the fullest degree. They represent the facts of what happened, who was involved, and what the outcome was.

The main goal of a case study is to earn prospective customers' trust and motivate them to choose you over your competitors.

Turning a case study into a customer success story is done through a meticulous and investigative process.

Now that you have everything you need to get started, design a visually appealing piece of content that gives the reader more than just words, but sparks their imagination of what it would be like to work with your company. They'll want to reap the benefits of your services — and may even become the star of your next customer success story.

Editor's Note: This post was originally published in Oct. 2020 and has been updated for comprehensiveness.

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Discover the Essential Elements of a Winning Case Study and Improve Your Success Rate

Are you looking to improve your business strategies and learn from successful examples? Look no further than case studies and success stories. These powerful tools allow us to dive deep into the experiences of others and extract key takeaways and lessons learned. Whether you are a marketer, entrepreneur, or student, case studies provide valuable insights and practical knowledge that can help you excel in your field. In this article, we will explore the art of crafting a successful case study. From identifying the right subject to highlighting the most important lessons, we will guide you through the process of creating a compelling and informative case study.

So, if you're ready to take your skills to the next level, read on to discover how to create a powerful case study that will leave a lasting impact. In today's digital age, case studies have become an integral part of marketing and business success. Through real-life examples and success stories, they showcase the effectiveness and benefits of a product or service. However, creating a successful case study goes beyond just highlighting numbers and statistics. It requires a deep understanding of the main purpose of a case study - to provide value to potential customers. The focus of a case study should not be solely on promoting your product or service, but rather on solving a problem or addressing a need that your target audience may have.

This means that your case study should be relatable and engaging for readers, rather than just listing features and promoting your brand. For example, if you are promoting a project management software, your case study should highlight how it helped a company streamline their processes and increase productivity. This not only showcases the benefits of your product, but also provides valuable information for potential customers who may be facing similar challenges. When crafting a case study, it is important to focus on the key takeaways and lessons learned from the real-life example being presented. These takeaways should be actionable and applicable to potential customers, showing them how they can achieve similar results by using your product or service. By including these key takeaways and lessons learned in your case study, you are providing value to potential customers and positioning yourself as an expert in your industry. This can greatly increase the effectiveness of your marketing efforts and contribute to the success of your business. In conclusion, when creating a successful case study, remember to focus on providing value to potential customers through relatable and actionable examples.

Identifying Your Target Audience

Crafting a compelling story.

It should tell a story that resonates with the reader and evokes emotions. Make sure to include quotes and testimonials from your client, as well as before and after scenarios to showcase the transformation that your product or service brought about. This will make your case study more relatable and credible. Crafting a compelling story is crucial in capturing the attention of potential customers and convincing them of the effectiveness of your product or service.

Choosing the Right Format

In this article, we will discuss the key takeaways and lessons learned from crafting a winning case study. In conclusion, crafting a successful case study requires a thorough understanding of your target audience, choosing the right format, and telling a compelling story. By following these key takeaways and lessons learned, you can create a winning case study that not only promotes your product or service but also provides value to potential customers.

• if you're ready

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Case Study or Success Story? How To Present Your Projects And Generate Leads

by Christian Brandstötter MMSc | Mar 5, 2017 | Blog

If you look at the websites of large software and IT companies, you are constantly presented with different terms…. sometimes, they are called case studies, while other companies present success stories and others refer to customer stories.

But are these really just synonymous terms which describe the same fundamental kind of communication? Or do they conceal different documents which should all be used for different occasions or goals?

Curious about the answers to these questions and to support them with concrete examples, I looked at the case studies offered by leading software and IT companies in preparation of this post, to see what they mean by case studies, success stories or customer (success) stories.

First of all, no matter whether a case study or a success story (synonym with customer success story), in both cases it is a special form of an underlying testimonial or a reference / customer recommendation.

Testimonials

A classic testimonial is a 1 to 2-sentence quotation of a satisfied customer, which the person/company allows you to use in your marketing (explicit permission is always required!).

Here is an example of a testimonial, on the website of ProvenExpert.de, an online recommendation service.

Testimonials are especially effective because they generate social proof. Social proof means that the fact that you have achieved great results for similar customers in the past, is a proof that you can do the same for a new customer, such as a prospect browsing your website.

But instead of you yourself telling the reader what a great supplier you are, it is stated by a satisfied customer – now this is really effective, credible marketing: SOCIAL PROOF.

If, however, you want to offer more complex and higher-priced solutions in the B2B sector, then testimonials are not enough. Interested prospects need more detailed information. Many companies, particularly in the IT and software sector, therefore provide customer stories, or success stories, on their website. They encompass more detailed reports on past customer projects.

Success Stories are detailed reports on the experiences and results of a client company. Here, for example, Genesys presents a wealth of Customer Success Stories on their website.

The most important features of Customer Stories:

• Length: mostly 1-2 pages, as my research on Success Stories by major IT companies has confirmed.
• Story: As the name already suggests, success stories are written in the form of stories that are told from the customer’s point of view and report similar like an article does.
• Styling: to emphasize the character of the story, several quotes of the satisfied customer should be included. This is particularly useful in passages where the client’s original problem is described or the great results reported.
• Structure the structure of a success story goes from the problem to solution and finally to the results that the customer has achieved. Specific to the success story itself, however, is that it also describes how the customer learnt about the provider (ie you) or why he chose you (usually in the form of or supported by a customer quote!)

Success Stories are ideal for illustrating the benefits and advantages of your solution while being compact enough to be read in one session from start to end by even the most time-stressed decision-makers.

Nevertheless, there are cases in which even a success story is not enough to give the interested reader the wealth of insights he needs to be well informed to reach the next step along the Customer Journey.

This is where the case study comes into play.

A case study is a very detailed description of a past project or the implementation of a solution offered by the provider to the customer. It is mainly used in software and industrial industries.

Here you see an example by the manufacturer Fujitsu. The first page starts with a big header and a short summary, for better readability a short version is offered in the individual tables. Most case studies are 3 pages, sometimes 4.

Important features of a professional case study are:

• Length : 3-4 pages, as my research on Cisco (3 pages) or Genesys (3 pages) also showed.
• Study : as concerns its tone, a case study is more technical than a success story. In the sense of a study, the question “How?” gets answered. Describe the implementation of your solution in a detailed and chronological manner (step 1, step 2, …)
• Styling : just as with Success Stories, you should always quote the strongest statements by direct quotes from your customer. Particularly in the section on results. Results can also be stated in a compact fashion in 3 bullet points, each of them with a specific number or percentage.
• Structure : The structure follows the classic problem-solving orientation and goes from problem / challenge to the decision process of the customer, then to the solution, first describing the implementation in detail, then the advantages and the results achieved

Case Study or Customer Story – Which One Should You Choose?

You may also be faced with the question whether you should write a case study or a success story about your last project or completed projects.

While it is difficult to give a general recommendation, it is advisable to first observe the following criteria. From this it can be deduced whether a shorter success story or more detailed case study is suitable to achieve the desired effect for the reader.

• Previous standard: The most important criterion is your previous approach: Did you publish case studies or success stories so far? The performance should of course be uniform, but do not restrict yourself to the past! If necessary, you can create a success story. Continue to call it as you previously did, but once in a while make it 1-2 pages longer than usual.
• Need for explanation: How complex was the project and/or the solution to be described? The bigger the need for explanation, the more you should prefer a case study to a success story.
• Amount of investment: What is the investment sum for the solution implemented by the customer in the case study (hence also the prospect researching…)? More complex projects with higher prices call for a case study as the reader has more uncertainty and is willing to read more.
• Innovativeness of the product: Another consideration is finally how old the product is, which is used in the case study. If the product is e.g. still very new and is also very actively advertised by you, the first case studies can be particularly helpful to support sales and highlight the effectiveness of the solution.

By observing these 4 aspects and, in fact, coordinating them with the responsible persons in the sales department, you can make a qualified decision as to how extensive the content document to be produced needs to be.

Support for Case Study, Customer Story and Co

If you need professional support in the creation of your case study or success story, then I will be happily at your disposal. As an experienced copywriter and author in the field of B2B communication, I will accompany you from collection of the information until its conclusion and layout of your document. I will also be happy to interview your customers on your behalf, if you still need to gather some information.

Contact me right now at +43 680 133 09 56 or Send me an e-mail inquiry . I look forward to serving you!

12 Steps to Create a Business Case Study That Converts

Learn how to make a case study presentation. Know how to write and structure it, and measure its business value. Plus examples & samples.

Dominika Krukowska

10 minute read

Short answer

What are the steps to create a case study.

• Determine a customer use case
• Go over existing clients that meet the use case
• Reach out to the clients that you know are happy with your solution
• Set success criteria or KPIs
• Set measurements
• Set time period for observation
• Conduct post interview to assess results
• Get data from client - or process data you own
• Write case study based on interview and data
• Design case study
• Get client’s approval
• Distribute case study

Most case studies inform rather than engage. They earn yawns rather than trust.

A great product or service is only half the battle; the other half is telling its story effectively.

The problem is most case studies are written to inform instead of telling a story. They are dry as a biscuit in the sun. Throwing numbers and company info at prospects won’t make them care, let alone trust you.

Unfortunately most companies don’t realize they're sitting on a gold mine of compelling narratives - their customer success stories.

Not sharing these tales results in missed opportunities, lower brand credibility, and, ultimately, fewer conversions.

Let me take you on a short guide on how to turn your client victories into captivating business case studies that constantly bring you loyal customers.

Let’s see how to uncover your case study material, how to write irresistible success stories, and how to track their engagement and business impact.

Let’s get started!

How to prepare for creating a case study?

Every customer success story is a marketing powerhouse just waiting for you to unlock its potential.

12 steps for creating impactful case studies:

1. Determine a customer use case

Begin by highlighting a problem that your product or service solved for a customer. This scenario should resonate with potential customers facing similar challenges, ensuring your case study feels relevant and impactful to your target audience.

2. Go over existing clients that meet the use case

Once you've defined the use case, scan your existing client list for a standout example. You're looking for someone who's experienced tangible success with your solution, ideally in a way that's inspiring, unexpected, or dramatic.

3. Reach out to the clients that you know are happy with your solution

When you've found a good match, get in touch. Clients who are genuinely delighted with your service will typically be eager to share their experience, and their enthusiasm can give your case study real authenticity and appeal.

Approaching clients with a request to participate in a case study is not trivial. It requires mutual trust and a good working relationship.

Knowing this full well, our CEO Itai Amoza had this tip to give you:

“Always be grateful to your clients. They are doing you a big favor and you shouldn't take this for granted. Aside from thanking them, offering perks like a discount, a bigger package, or even just exposing their brands to your customers can make them feel you really appreciate they have taken the time to do this with you. "

—Itai Amoza, Storydoc Founder and CEO

4. Set success criteria or KPIs

Before diving into the creation process, define what success looks like. Setting clear KPIs will provide concrete, measurable outcomes to demonstrate the effectiveness of your solution.

5. Set measurements

How will you quantify success? Will it be revenue growth? Customer retention ? Decide on the metrics that best align with your defined KPIs and use case.

6. Set time period for observation

Choose a timeframe that's long enough to demonstrate meaningful results, but not so long that the end of your case study feels disconnected from its start. This period should be relevant to your chosen metrics and reasonable within your industry.

7. Conduct post interview to assess results

Once your observation period is over, interview the client to gather their personal insights and feedback. Their perspective can add depth to your data, providing a richer, more complete picture of their experience.

8. Get data from client - or process data you own

Get relevant data from the client or use your own data to validate your story. Remember, this is not just about showcasing positive numbers, but about demonstrating real, meaningful impact on the client’s business.

9. Write the case study based on interview and data

Create a compelling narrative that weaves together your client’s voice, your data, and your solution. Use clear, relatable language to make your case study accessible and engaging.

10. Design the case study

Pay close attention to visual presentation. Use images, graphs, or infographics to make your data digestible and your narrative visually engaging. A well-made case study design can captivate audiences who might not engage with a text-heavy document.

11. Get client’s approval

Before you distribute your case study, make sure your client is happy with how their story is told. Their approval not only maintains a positive relationship, but also validates the truth of your case study.

12. Distribute the case study

Now it’s time to share your case study! Use platforms like LinkedIn and email to reach potential customers with similar profiles.

If you rely a lot on case studies to oil your sales prospecting cascades, don’t miss out on Storydoc’s case study creator . It lets you make amazing, easily shareable and trackable interactive case studies.

But beyond that it makes your distribution and tracking a breeze by connecting with your CRM and letting you send, track, and personalize your case studies directly from there.

Here's what our Salesforce integration looks like:

How to write an impactful case study

A customer success story is much more than a recital of benefits and features. It's the narrative of a journey a customer embarked upon with your product or service, overcoming challenges, and reaching their goals along the way.

Contrary to popular belief, these narratives aren't always about monetary gains. Surprisingly, a Gartner study found that only 13% of case studies showcased clear return on investment (ROI) figures.

Instead, these narratives capture the value and positive impact your offerings have on customers.

They play a dual role: for prospects , they showcase real-life instances of your solution at work, aiding informed purchasing decisions. For existing customers , they act as testimonials, validating their choice and accelerating their learning curve.

However, crafting an impactful customer success story that resonates with prospects is an art few have mastered. Research by Gartner reveals that over 90% of case studies miss the mark.

4-step guide for writing compelling customer success stories

This short guide is based on Gartner's content framework . You can dig deeper into the ins and outs by reading our full guide on how to write a case study .

1. Take an audience-centric approach

First, identify your target audience. Understand their challenges and desires, then find potent stories that address these issues in an engaging manner.

Use tools like customer reviews, sales team insights, surveys, and industry trends to comprehend your audience's concerns and needs.

2. Have a clear storyline

Your story should have a clear beginning, middle, and end. Starting with the customer's problem, then detailing your solution's implementation, and concluding with the positive results achieved.

The spotlight should be on the customer's journey and the value they derived, rather than just your product's features.

Here's our recommended storyline structure:

3. Include relatable elements

Stories that form a personal connection are the most effective. Make your story more relatable by identifying story elements that mirror your prospects' circumstances and demonstrating how your solution can help resolve these issues.

4. Show data-driven results

Use quantifiable metrics like increased sales, improved efficiency, or reduced costs to demonstrate your product's efficacy. Comparing these results with industry standards can further emphasize your product's impact.

Including such data in your customer success stories can significantly reinforce your offering's credibility.

Tips and best practices for creating a case study

Crafting an effective business case study requires more than just laying out the facts. It's about strategically weaving together your narrative to engage, convince, and convert your audience.

Below are some tips and best practices to guide you in creating a business case study.

1. Start with a strong hook

Just like the opening scene of a blockbuster movie, your business case study should begin with a strong hook to instantly capture your audience’s attention.

This could be a compelling quote from the client, a surprising statistic, or a provocative question related to the problem you’re addressing.

Here's an example of an intro slide:

2. Use visuals to support your content

An image can save the need to say a thousand words. Use graphs, charts, infographics, or photographs to supplement your text and bring more clarity with less words.

This not only makes your customer success story more engaging but also makes it easier for readers to quickly grasp the key points.

3. Provide an interactive experience

Making your case study interactive will increase its engagement. Consider embedding interactive elements such as videos, calculators, or clickable tabs to enrich the reader's experience.

All this is easily available to you when creating a case study with Storydoc.

Here are some examples of interactive components you can use:

4. Make it easy for readers to share your case studies

In the age of digital content, sharing should be as effortless as a click. And this is where Storydoc shines. Unlike static downloadable docs, Storydoc allows your readers to easily share your case studies using social buttons and an email form.

Making this process as simple and hassle-free as possible increases the possibility of your case studies getting shared with the world.

Here's a short guide on how to share your presentations with Storydoc:

5. Deliver critical messages directly from clients

Include quotes from the client that highlight the benefits and impact of your solution. Authentic testimonials can significantly enhance your case study's credibility and persuasive power.

Here’s an example I like of a testimonial slide:

6. Be fanatical about clear and concise writing

Avoid industry jargon and keep your language simple and straightforward. The aim is to communicate your customer success story clearly and concisely, making it easy to understand and follow by all readers, regardless of their background.

7. Include a Call to Action (CTA)

Lastly, always include a CTA at the end of your business case study.

This could prompt the reader to contact your sales team, learn more about your product, download a free trial, or any other action that progresses them through your sales funnel.

Here’s how one of our clients added a calendar to book a meeting as their CTA:

How to measure case study business value?

Creating a compelling case study is just half of the equation. To truly harness its power, it's crucial to track and measure its performance effectively.

But if you’re using PDFs or PowerPoints for your case studies you’re flying blind. And if you house your case studies on your website you need to set up custom events on Google Analytics 4 or another third party tracking tool.

If you want out-of-the-box tracking and analytics you have Storydoc. You get practical and timely insights into your case study engagement and conversion from the first second it’s published.

Simply send your decks and Storydoc will track every touchpoint , filling your analytics dashboard with real-time customer data.

Here's some of the tracking you get:

1. Engagement metrics

These reveal how users are interacting with your case study. Key metrics include the number of views, time spent on the page, scroll depth, reading completion, and interactions with interactive elements.

High engagement indicates that your customer success story is resonating with your audience.

2. Conversion metrics

Your case study should have a clear call-to-action (CTA), such as booking a demo, signing up, or downloading a resource.

The number of users who take this action is your conversion rate. A high conversion rate suggests that your case study is persuasive and compelling enough to drive action.

3. Lead generation

If your case study is gated (i.e., requires users to fill out a form to access), you can track how many leads it generates. The quality of these leads—how well they align with your target audience—is equally, if not more, important.

Check out this demo of Storydoc analytics dashboard:

How to design a business case study?

Your case study design is an integral part of the narrative , and a powerful tool that can either underscore your findings or undermine them. As such, it requires careful consideration and strategic decision-making.

Here are 3 common case study design approaches:

1) Design for a website

Creating a case study directly on your website? Now that's an exciting prospect.

Imagine bringing your case study to life with interactive features, painting vivid stories with data visualization tools, and creating an immersive experience for your audience. The sky's the limit with what you can do.

But here's the problem: it's no walk in the park. This approach needs you to roll up your sleeves and manage this project. It will involve your product marketing team, design team, and developers. No way around it.

It’s like guiding a delivery truck to your destination through confusing alleyways. You know how to get there, but telling it to someone else on the phone and on a tight schedule makes it super frustrating.

2) Design for PDFs

PDFs is a common way to design and distribute case studies. They allow you a free canvas for arranging your content according to your exact vision. But there's a catch…

PDFs offer a horrible reading experience. They were originally meant for print so they were built for one fixed (an A4 paper). That’s not how people consume content in the digital age.

Sure you get full control over visuals and typography, but your audience will hate it. They will struggle to read it on their computer. And on their phone? No way.

Bad content experience is the reason we built Storydoc. So don’t kill engagement with PDF case studies. There’s a better way.

3) Design with Storydoc

Storydoc is an intuitive drag-and-drop case study designer tool powered by AI. You’ll turn hours of design into minutes with smart slides and templates built based on what works in the real world and guided by AI.

You won't need to fuss over code or design intricacies; instead, you can focus on what truly matters - the content of your case study.

It’s a simple and magical way to design captivating content with a powerful narrative at its heart.

You don’t just want your case study to inform, do you? You want it to engage, build trust, and convert prospects to clients. That’s what Storydoc does for you.

Grab a case study template

Starting a business case study from scratch can be daunting, like staring at a blank canvas waiting for inspiration to strike.

But, you can bypass the initial jitters by simply using case study templates .

These templates have been designed for engagement based on real-world insights from over 100K presentation sessions and tried-and-tested for any device. They also come with built-in tracking and analytics.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Create an Impressive Case Study One Pager [Including Templates]

Written by: Idorenyin Uko

Case studies are a powerful tool for increasing sales and driving revenue. They share real-life proof of how your company has helped clients solve their pain points.

With shrinking customer attention spans, a case study one pager is a great way to quickly communicate the value of your product or service. That’s because they distill the key points of the customer's story into a concise and compelling narrative.

The best part? Readers can quickly grasp the essence of the case study and take action without getting bogged down in unnecessary details.

Ready to create yours? In this article, we’ll show you how to create high-converting case studies that build trust and credibility and ultimately drive business results. We’ve also rounded up professionally-designed case study templates to get you started on the right foot.

Let’s get to it.

Table of Contents​​

What is a case study one pager, what is the purpose of a case study one pager, 10 case study one pager templates, how to create a case study one pager with visme, case study best practices, case study faqs.

• A case study one pager is a brief document that details concise stories about a customer's experience with a product or service.
• Writing a case study one-pager helps you attract leads, demonstrate credibility and expertise, drive customer retention and loyalty, support sales and marketing efforts and build social proof.
• Visme has everything you need to create a winning case study one pager regardless of your industry or niche. Access professionally designed templates that are easily customizable with multiple sharing and download options.
• Here are a few best practices for crafting a high-converting one pager: define the purpose, make it relatable to your target audience, prove the value of your brand, be specific and include real numbers and follow a consistent structure.

A case study one pager is a summarized document that shares the success existing clients have had with your product, service or solution. Not only are case studies one pager valuable sales collateral, but they also demonstrate:

• The value of your product and service
• The specific problem or pain point clients struggled with before discovering your product
• How your business helped them solve their problem
• The specific goals, results and outcomes they achieved

The beauty of case study one pagers is that they are concise and less overwhelming. They're single-page documents, typically one page long. Compared to multi-paged case studies, prospects who are short on time can quickly grasp the main takeaways and take action.

If you already have a multi-page case study , you can condense key points and highlights into this one pager. With Visme’s interactive tools , you can link to the full case study document or your company’s case study landing page.

There’s no doubt that case studies work. When it comes to proving the value and quality of your product, case studies are an invaluable asset. HubSpot's report indicates that 42% of marketers use case studies as a top media format in their content strategy.

A well-crafted case study one pager can serve several purposes:

Attract Leads

There is no better selling point to prospects than proof of real-world examples of challenges your company has helped solve. That’s why case study one-pagers can be a catalyst for lead generation .

Case studies are strong proof that your product or service works. This increases your prospect’s confidence in choosing your brand over your competitors.

During a case study presentation , you can leave your case study one pagers with prospects so they can refer back to it.

Additionally, case studies are great for nurturing and re-engaging leads. If your previous outreach was successful, you can share it as part of a drip campaign to pique their interest and encourage them to learn more about your solutions.

Demonstrates Credibility and Expertise

Writing any type of one-pager is a chance to show your expertise in your field, especially a one pager case study. It proves your company's ability to deliver results and solve real-world problems.

Also, case studies position your brand as a thought leader and build trust with prospects. They can easily make informed decisions about doing business with you.

Drive Customer Retention and Loyalty

Once your customer has made the first purchase, it’s easy to get carried away. Well, your job isn’t done. Customer success teams can share case studies to nurture leads and turn them into paying customers.

In addition, case studies can be a great way to showcase and engage satisfied customers. When existing customers read case studies, they gain deeper insight into your company's capabilities . It then validates why customers chose you and why they should continue to do so.

Also, when you highlight customers in your case studies, it builds a deeper connection and customers feel a sense of loyalty to your brand.

Support Sales and Marketing Efforts

Case studies are hard-hitting sales enablement content .

You can support your sales and marketing teams by providing them with compelling, data-driven case studies to share with prospects. This helps sales representatives build stronger relationships with potential customers, maximize conversions and close more deals.

Builds Social Proof

Case studies include customer testimonials. And research shows that 72% of people develop more trust for brands that have positive reviews and testimonials. Another study shows that testimonials boost revenue by 62% .

With case studies, you’re able to showcase the genuine satisfaction and appreciation of your clients. This element provides social proof and an extra layer of authenticity.

Case studies also have great referral value. Satisfied customers featured in case studies are more likely to recommend your business, as they feel proud to be associated with your brand and want to share their positive experiences with others.

RELATED: 15 Real-Life Case Study Examples & Best Practices

In this section, we’ve rounded up ten customizable case study templates to get you started, each covering a wide range of case study topics.

As you go through this section, don’t forget that one pager case studies can be combined with other marketing materials, such as whitepapers, webinars, or demos, to create a comprehensive marketing strategy.

1. Hospitality One-Pager Case Study

This modern and sleek case Study template is perfect for showcasing your company's success stories in a visually appealing way.

The template has a clean design and a minimalist layout structure. Key sections, including objectives, program overview, revenue impact, key metrics and findings are neatly arranged into two columns.

Notice how the ratings and total sales revenue breakdown are captured using engaging charts and graphs. With Visme’s data visualization tool, you get unlimited access to different types of charts, graphs, maps and widgets to easily capture results and financial data.

2. Fintech One-Pager Case Study

Whether you're looking to demonstrate the expertise and credibility of your fintech company, this template has everything you need.

The template features a striking deep navy blue background design. This dark theme sharply contrasts the white and yellow text and gray visuals, making them stand out and grab the viewer's attention.

The case study format is carefully crafted to guide the reader's eye through the page, with clear section headers and visually appealing icons and graphics. With Visme’s intuitive editor, you can change the color of the background, text or charts to match your branding.

3. Online Learning One-Pager Case Study

Are you an educator, trainer and learning professional? This one pager case study template is not just great sales material; it’s perfect for showing social proof. It’s designed to help you communicate the effectiveness of your training methods.

The template can be adapted to any industry or project. It begins with a bold header followed by key sections—introduction, innovation, KPIs, key takeaways and more. The stunning image aligned at the top right draws attention, captivates readers and leaves a lasting impression.

Feel free to tap into Visme’s rich library of stock photos , icons, widgets and other design elements to make your document shine.

And if you can’t find your preferred graphics, Visme has your back. With the AI image generator , you whip up unique and professional quality photos, paintings, pencil drawings, 3D graphics, icons, abstract art and more.

4. Industrial One Pager Case Study

Make your success stories stand out with this engaging case study template. Featuring a unique layout, colorful text and eye-catching visuals, this template is sure to capture readers' attention and keep them engaged until the very end.

The logo and social media icons highlight your company’s branding. You can link these icons to your social media accounts using Visme’s interactive and animation tool .

But that’s just the tip of the iceberg regarding what you can do with the animation and interactive features. Users can create animated graphics or hotspots that reveal additional information when clicked or hovered over. This helps to keep your one pager from getting cluttered with information.

5. Gadget Brand One Pager Case Study

If you sell physical or industrial products, this template is for you. With plenty of space for showcasing your study, solution and results, this template is the ideal tool to build trust and establish your reputation.

The template includes a variety of sections, such as key performance indicators, findings and outcomes, decision and more. Each section is designed to be easily customizable. You can easily swap them with your own text, images and graphics to make the template truly yours.

The design elements in this case study make it a head turner. The left bar has an incredible blend of a logo and title on a white and sky-blue background. The right bar houses most of the information and has a bold blue background.

The white and light blue fonts and purple icons complement each other with great visual contrast. To top it off, the stunning visuals and multimedia elements provide more context for your readers.

If you have multiple people on your team using this template, you can use Visme’s User permissions to control who can view it or what changes are made. Each Visme project allows you to control user permissions, which can be assigned by the creator or workspace admin.

You can assign various levels of access to your case study one pager, such as view-only, edit or comment directly on projects. Additionally, you have the option to make it password-protected, limiting access to those who truly need it.

6. Real Estate One Pager Case Study

With a strong emphasis on outcomes and achievements, this template is the perfect way to demonstrate the value of your real estate business and showcase your successes.

The template is split into six main blocks, each housing a different section. Each section has different background color themes with light-colored text for better visual contrast. With its user-friendly design and pre-built sections, this template saves you time and effort.

With the dynamic fields feature, you can easily customize this template for multiple clients. When designing it, add custom dynamic fields for sections like the title, client name, contact, etc. And then simply swap the text in the custom fields and your changes will reflect in a matter of seconds.

7. Ecommerce One Pager Case Study

Take your case studies to the next level with this e-commerce one pager case study template. Featuring engaging visuals like charts, widgets and icons, this template brings your success stories to life and engages readers in a whole new way.

The template includes sections for introducing the problem, outlining the solution and showcasing the results. With the customizable charts, you can add a professional touch and enhance your case study’s narrative.

Not sure what to write in your case study, or perhaps you need help proofreading your copy before you send it off to a client? Visme’s AI writer is a powerful assistant for crafting killer content. You can even use it to proofread your content.

8. Nutritional One Pager Case Study

Whether you're preparing a case study for publication, presentation, or educational purposes, this captivating nutritional case study template can help you communicate your findings effectively and engage your audience.

The template includes a range of colorful, eye-catching graphics, illustrations and visualizations that help break up the text and highlight key findings.

In addition to its visual appeal, this template is also highly customizable. Our user-friendly interface allows you to easily modify the layout, colors and fonts to suit your needs and branding preferences. You can even collaborate with colleagues and co-authors in real time. Team members can tag each other, leave feedback, resolve comments and more.

9. Training Workshop One Pager Case Study

If you're looking to highlight your training agency's capabilities and achievements, this template is an excellent starting point. Having amassed impressive results, you can even share them with new trainees to showcase the outcomes you expect.

With its flexible design and customizable elements, this template helps you tailor your message to any audience and make a lasting impression.

The template features two backgrounds—one with white and the other with different shades of red. With data visualization, you’re able to easily convey the results and help readers understand key insights.

Keep your branding consistent across multiple projects with Visme’s brand wizard . Simply input your URL and the tool will pull up your logo, colors and fonts from your website. You can easily add branding to your project with a single click.

10. Service Workshop One Pager Case Study

The modern and sleek design of the template is ideal for companies that want to showcase their innovative and forward-thinking approach.

The template includes a variety of fonts, colors and graphics that can be easily customized to match your brand identity. Easily find anything you need in Visme’s editor using the shortcut feature. Once you tap the forward-slash (/) on your keyboard, you’ll find a search bar where you can type the feature you’re looking for.

Additionally, the template is fully responsive, meaning that it can be easily viewed on a variety of devices, including laptops, tablets and smartphones. You can easily share your case study with others, regardless of how they prefer to access information.

Now that you know how case studies work and ten editable templates for creating a one-page case study, let’s cover how you can create and customize one using Visme.

Keep in mind that you can follow these steps when creating a company one pager or startup one pager .

Here’s what one of our customers has to say about Visme’s design software

“Visme saves time and is a whole lot more affordable than most other content development programs out there now. It makes it easy to develop professional, polished content.”

- Kendra Bradley, Graphic Content Developer at WOW! Read the full case study.

In this section, we’ll walk you through the process of creating a case study one pager in Visme.

Step 1: Register or Log in to your Visme Account

Sign up for a new Visme account or log into your account (if you’re an existing user). Fill in your login details in the form and you’ll be redirected to the dashboard. Either way, you can start exploring all the amazing features and tools that Visme has to offer!

Step 2: Leverage Editable Templates or Start from Scratch

The next step is to create your single-page case study. You have the option of starting from scratch or using premade templates. In the Visme dashboard, click Create New>Project. Browse through the collection of templates until you find one that best fits your needs.

Step 3: Write the Content

After choosing a template, the next step is to create the content. All you have to do is replace the template's content with yours. Visme's user-friendly editor allows you to effortlessly add, edit or delete content or move design elements around the canvas.

You have complete control over your text, including the ability to modify, add, remove and adjust the font size, style and color. The editor also offers options to change the text alignment and arrangement and animate your text.

Not sure what to write in your case study, or maybe you need help proofreading your copy before you send it off to a client? Visme has got you covered with its AI writing assistant .

Enter your prompt and the tool will generate a high-quality copy within minutes. You can even ask the tool to improve your grammar or help develop your ideas.

Step 4: Customize Your Case Study One-Pager

Want to make your proposal visually stunning? Visme's customization options can help you achieve just that!

Maintain consistent branding across your case study with Visme's Brand Design Tool . Simply enter your website URL and the tool will pull up your logo, colors, fonts and other design elements. With your branding assets saved in your brand kit, you can easily apply your branding to your document with just one click.

Use interactive elements , such as pop-ups, hover effects, clickable menus, hotspots and the flipbook effect to captivate your readers and keep them engaged throughout your proposal. You can also embed videos and incorporate animated icons, illustrations and special effects to make your proposal even more compelling.

Easily communicate findings and outcomes with Visme’s data visualization software . The tool has a rich variety of charts, graphs, maps and widgets to get you on the right track.

Step 5: Download and Share Your Case Study One Pager

After you have designed your project, you can easily share it with your audience via an online link. This feature allows you to keep all the interactive elements in your design as well as make real-time edits or changes with ease.

You can also download your case study as a high-resolution file in JPEG, PNG, PDF or HTML5 format, which can be shared offline.

That’s not all. Visme supports social sharing via its social media scheduling tool. This means you can schedule and share your case study directly on Instagram, Facebook, LinkedIn, Instagram, Slack and more.

With Visme’s analytics tool , you can easily monitor the performance of your design. The tool lets you track the number of views, engagement and other actions your audience takes.

Ready to squeeze the most value out of your next case study? Here are some best practices for creating effective case studies:

Structure Your Case Study to Focus on the Customer

The customer should be at the center of the case study.

When writing your case study, it makes sense to understand who your ideal customer is. Consider what they want to know and what will resonate with them.

If your clients are in the tech industry, share a case study about that niche. Tailoring the case study to their needs and interests will grab their attention and drive action.

Set the scene for the case study by providing relevant background information, such as the company, industry and challenges faced. Also, highlight the goals and achievements they had before you stepped in. This will help readers understand the severity of the problem and why the case study matters.

Prove the Value of Your Product, Service or Solution

When writing a case study make it persuasive and show clear results. Explain how your product or service helped customers achieve their objectives and improve their business outcomes. Think of it as showing a “before” and “after”!

However, make sure to focus on outcomes that matter most to the customer. This could include cost savings, revenue growth, or improved customer satisfaction.

Include quotes and testimonials from customers, stakeholders, or experts. This can add credibility and depth to the case study. They can also provide insight into the customer's perspective and experience.

Storytelling never goes out of fashion. Tell a story that engages the reader and makes them want to keep reading. Start with a captivating title and introduction to draw in the reader. Lace the middle with persuasive words, vivid visuals, data visualizations and detailed examples to bring the case study to life.

End with an action-oriented conclusion. Let your prospects know what to do next and how to do it.

Be Specific and Include Real Numbers

Avoid generalizations and vague statements. Instead, use specific details and metrics to demonstrate the impact of your product or service.

For example, instead of saying, "Our software increased efficiency," say, "Our software reduced processing time by 50%."

Include visual elements such as charts, images and infographics to break up the text and make it more engaging. They are also useful for illustrating key concepts, showcasing products or services and highlighting benefits and outcomes.

Follow a Consistent Structure

Use a case study outline that makes your case study scannable and easy to read. For example, you can follow this simple structure.

• Introducing the customer
• Describing the challenge
• Explaining the solution
• Summarizing the benefits and outcomes.
• Highlighting the customer testimonials and quotes

This structure will make it easier for readers to follow along and understand the key points.

Finally, edit and proofread the case study to ensure it's error-free and flows smoothly. Ask others for feedback to ensure it meets your audience's needs.

Got some questions about case studies? Find the answers to some of the frequently asked questions here:

Q. How to Write a Case Study

Here's a step-by-step guide on how to write a case study:

• Choose a subject. Select a customer who has achieved significant results using your product or service.
• Define the objective. Is it to demonstrate your product's effectiveness, showcase a successful implementation, or highlight the benefits of your service? Knowing the objective will help you craft a focused case study.
• Collect relevant data and information about the customer's situation, including their goals, challenges and achievements. This may involve conducting interviews with the customer, gathering data from surveys or analytics tools and reviewing any relevant documentation.
• Create a case study outline. Develop a framework for the case study that includes an introduction, a description of the customer's situation, a discussion of the solution and an analysis of the results.
• Consider using a storytelling technique , such as the hero's journey, to make the case study more engaging.
• Write the first draft. Start writing the case study using the framework. Focus on telling a clear and concise story that highlights the customer's journey and the impact of your product or service. Use quotes and anecdotes from the customer to add depth and authenticity.
• Get feedback. Share the draft with the customer and ask for their feedback. Use their input to further refine the case study and ensure it accurately reflects their experience.
• Finalize the case study. Once you have incorporated the customer's feedback, finalize the case study by proofreading it carefully and formatting it appropriately. To enhance the story, consider adding visual elements, such as charts, photos, screenshots, or infographics.
• Publish and promote. Once the case study is complete, publish it on your website, social media channels and other relevant platforms. Promote it through email marketing, paid advertising and other channels to reach your target audience.

Q. How to Format a Case Study

There are various formats for presenting a case study, such as one-pagers and multi-paged documents, videos, infographics and more.

Typically, the case study structure and format are straightforward. A case study usually describes a problem faced by the customer, along with how the product or service provided a solution, the outcomes and an analysis of the data. The study may also highlight any limitations or challenges that were encountered and conclude with key takeaways.

Q. Can a Case Study Be One Page?

Yes, a case study can be on one page. Case study one pagers are commonly used by sales and marketing departments that want to attract or warm up potential leads in their pipeline who are short on time or need to be quickly engaged.

Q. What Are the Most Important Areas of a Case Study?

The text below outlines the key elements that should be included when studying a product or service:

• Identify the pain point, problem, or challenge faced by the customer or client.
• Describe the solution the product or service provides to address the identified issue.
• Show the results and data obtained from implementing the solution or approach. Highlight any limitations or challenges encountered during the process.
• Conclude with key takeaways that summarize the overall impact of the solution or approach.

Additionally, you can include a well-crafted title and introduction that grabs the reader’s attention and sets the tone for the rest of the case study.

Create & Share Stunning Case Studies with Visme

There you have it. Case studies are valuable assets for driving sales and conversions.

In this article, we’ve shared stunning templates and best practices for creating a winning case study one-pager. We also discussed the advantages of a case study.

Now it’s time to get to work. Visme has everything you need to create stunning case study one-pagers. With our intuitive and user-friendly interface, editable template and cutting-edge features, you can easily create different types of marketing, sales and product one-pagers. Access interactive features, visuals, charts and other design elements to drive engagement over the top.

Ready to take Visme for a test drive? Sign up to discover how Visme can help you drive maximum results for your business.

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More From Forbes

4 case studies of businesses that scaled to greatness.

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Joe Camberato is the CEO and Founder of National Business Capital , a leading FinTech marketplace offering streamlined small business loans.

Have you ever wondered why some companies succeed in unimaginable ways while others fade into obscurity? The best way to understand how to scale a company is to look at how the most successful companies have done it. Let’s look at four companies that started out small and become global players in their industries.

Amazon is one of the best-known companies in the world, so it’s easy to forget that founder Jeff Bezos started the company out of his garage . In 1994, Bezos financed Amazon, which began as an online bookseller, with $10,000 of his own money.

Amazon experienced many losses during its early days, but its revenue quickly grew from $4.2 million to $8.5 million in 1996. The company went public in 1997, and the following year, it expanded beyond books.

One of its biggest game changers came in 2005 when the company launched Amazon Prime, its subscription service. There are 180 million Prime members in the U.S. alone.

Netflix’s Best New Movie Arrives With A Perfect 100% Critic Score

‘emily in paris’ dethroned in netflix’s top 10 list by a new show, how dallas cowboys owner jerry jones accidentally bought into an alleged $100 million mississippi cancer cluster.

Amazon’s continued commitment to innovation has led it to be one of the world’s most successful companies. Amazon provides its customers with almost unparalleled convenience.

Under Armour

In 1996, Under Armour was founded with the idea of creating a T-shirt that wicks sweat away more efficiently and keeps athletes dry. The company started small , with founder Kevin Plank selling T-shirts out of the trunk of his car and to his former teammates on the University of Maryland’s football team.

Under Armour made several iterations of its original prototype, and the T-shirt was a huge success. The company began growing organically. Plank wanted to increase the company’s growth, so in 1999, he decided to take out an ESPN ad for $25,000 . It was a risky move at the time, and employees agreed to go without pay for a couple of weeks so the company could afford the ad. However, the risk paid off, and Under Armour generated $1 million in sales the next year and dramatically increased its brand recognition.

Under Armour’s initial funding came from Plank , but the company went public in 2005 . Under Armour began to diversify and release new products, but it never lost focus on its central mission—improving the performance and comfort of all athletes.

In 2007, Brian Chesky and Joe Gebbia couldn’t afford the rent for their San Francisco apartment, so they decided to rent out their loft space to earn some extra money. They didn’t want to post an ad on Craigslist , so they decided to create their own rental site.

In 2009, they were accepted into Y Combinator and received $20,000 in funding . Airbnb later received another $600,000 in funding in a seed round, despite receiving a lot of early resistance. By 2014, Airbnb had more than 550,000 properties listed worldwide and 10 million guests.

One of its keys to success is its focus on the user experience. By allowing people to rent out their homes, the company gives the average person a way to earn an additional stream of income.

In 1997, Netflix was started as a DVD rental service to help customers avoid getting hit with late fees. Customers selected the movies and TV shows they wanted online and could then have them delivered to their homes.

In 1999 , founder Reed Hastings introduced a subscription-based model. Once customers were locked into a monthly subscription, they were more likely to rent more movies. In 2000, Netflix released its Unlimited Movie Rental program, which allowed customers to rent an unlimited number of movies each month for a monthly subscription of $19.95.

In 2007, Netflix launched its online streaming service, and that was the first year the company surpassed $1 billion in revenue. The company later began entering into content licensing deals with television studios and, in 2011, started producing its own original programming.

Netflix has been a success because the company is flexible and able to adapt quickly to changes in the marketplace. And Netflix’s founders were able to see the long-term vision for what the company could become, unlike companies like Blockbuster.

Tips On Scaling Your Business

Scaling a business is the ultimate goal for most entrepreneurs, but how can you make it happen? First, it’s important to understand the difference between growth vs. scaling. Growing businesses focus on getting bigger and acquiring more customers and more team members. In comparison, scaling focuses on efficiency. Scalable companies can serve more customers without significantly more effort.

It’s near-impossible to scale a company by yourself, so you should ensure you have the right team in place. This isn’t just about bringing on more employees. It’s about finding those few, highly specialized employees who can help you move the company forward.

Research from McKinsey found that the highest performers are 800 times more productive than average employees in the same role. Focus on finding and keeping the right staff of people who believe in the company’s mission.

My company started with me. I worked as hard as I could and made some great progress in the beginning, but a business can only reach a certain level with only one person. It started with one hire, then two, then three. Before long, I was surrounded by amazingly talented people, and the business started to grow beyond what I was able to achieve on my own.

You also need to focus on understanding your customers and maintaining quality customer service. As companies start to scale, maintaining a high level of customer service becomes increasingly difficult. Ensure you’re meeting your customers’ needs by creating standard operating procedures, automating what you can and investing in 24/7 live chat.

Scaling your business requires investing in technology and systems, which aren’t cheap. Even if you don’t need the funds yet, start identifying potential banks or online lenders where you can access a loan or ongoing line of credit. Finding the right financing opportunities allows you to build the infrastructure necessary to scale.

Forbes Finance Council is an invitation-only organization for executives in successful accounting, financial planning and wealth management firms. Do I qualify?

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Ux research case study examples for 2024.

Home » UX Research Case Study Examples for 2024

2024 UX Insights reveal a growing emphasis on understanding user needs through comprehensive research case studies. As we navigate a rapidly evolving digital environment, organizations must prioritize the experiences and challenges of their users. In this section, we will explore notable case studies that demonstrate effective UX research strategies designed to enhance user satisfaction and engagement.

By examining these case studies, we aim to shed light on the innovative methodologies employed to gather valuable insights. Understanding user pain points and desires empowers businesses to streamline processes and create solutions tailored to their audience. Let’s delve into these examples, highlighting key findings and lessons that can inform your approach to user experience in 2024.

Analyzing Emerging Trends in 2024 UX Insights

In 2024, UX insights focus on integrating user feedback more dynamically into design processes. This change is crucial for creating digital experiences that are directly aligned with users' expectations and needs. By prioritizing ongoing communication with users, businesses can identify emerging trends that shape their products and services.

The use of advanced technology, such as artificial intelligence, is expected to play a significant role in analyzing user behavior. AI tools can now sift through vast amounts of data quickly, highlighting key patterns and preferences that were previously hard to detect. Additionally, personalization will continue to be a focal point, as users increasingly favor tailored experiences over generic offerings. Addressing pain points and desires from user feedback will guide design decisions, ensuring that products are not just usable but truly valuable. This year, the emphasis will be on thorough analysis to drive user-centric design effectively.

The Rise of Inclusive Design in 2024 UX Insights

Inclusive design has become increasingly vital in 2024 UX insights, shifting the focus toward creating products that cater to a diverse user base. As teams recognize the importance of accessibility and inclusivity, they are eager to implement strategies that ensure every user feels valued and understood. This change not only enhances user satisfaction but also opens up new markets, emphasizing the need for designs that accommodate various backgrounds and abilities.

One critical facet of this shift includes understanding user needs through thorough research. Gathering insights directly from diverse user groups enables designers to develop solutions that effectively address pain points and desires. Additionally, companies that prioritize inclusive design often see increased loyalty from customers who appreciate the effort to create user-centric experiences. By integrating these aspects into their workflow, UX professionals are paving the way for a more inclusive digital future, showcasing how adopting inclusive practices can lead to meaningful results and measurable improvements in overall user engagement.

Leveraging AI for Enhanced User Experiences

Artificial intelligence stands as a powerful ally in enhancing user experiences in 2024. AI technologies can analyze vast amounts of user data, allowing designers to understand preferences and behaviors with unparalleled precision. By employing AI-driven insights, designers can craft personalized interactions that resonate deeply with users.

To effectively incorporate AI into user experience, consider the following strategies:

Predictive Analytics : Utilize AI algorithms to forecast user trends and preferences, helping teams anticipate needs before users even realize them.

Natural Language Processing : Implement tools that understand user feedback and queries to provide relevant information, improving overall satisfaction.

User Journey Mapping : Leverage AI to visualize user paths across platforms, identifying bottlenecks and optimizing touchpoints for seamless navigation.

These strategies not only enhance the user experience but also yield valuable 2024 UX insights, guiding future design decisions to foster deeper engagement and loyalty.

Success Stories: Practical Applications of 2024 UX Insights

Success stories from 2024 demonstrate the transformative power of UX insights across various industries. By applying these insights, businesses have revamped their user experiences and improved customer satisfaction significantly. A company aimed at enhancing patient experience utilized a configurable dashboard to visualize themes from user conversations. This approach allowed them to synthesize data effectively and direct their focus on critical areas, such as clinical interactions and care coordination.

Another example features a business that used its UX insights to streamline user interactions, leading to increased engagement. Through data analysis, they identified specific user needs and pain points, allowing them to tailor the user journey. These practical applications not only emphasize the value of 2024 UX insights but also illustrate how organizations can cultivate a more effective, user-centric approach to product development and service delivery.

Case Study 1: Revolutionizing E-Commerce UX

In 2024, e-commerce platforms are undergoing significant transformations to enhance user experience (UX). Businesses are prioritizing customer insights to tailor their offerings and improve navigation. By integrating user-centric design elements and streamlining the purchasing process, these platforms aim to reduce friction for shoppers, ultimately boosting conversion rates. Data-driven decision-making has become a cornerstone of effective UX strategies, ensuring that every design choice is based on actual user feedback.

The focus on 2024 UX insights highlights the importance of innovation in e-commerce. Key strategies include the implementation of personalized recommendations and intuitive interfaces that cater to diverse shopper preferences. Additionally, the integration of advanced analytics tools helps businesses gain a deeper understanding of customer behavior. By continuously refining their UX based on active user research, companies can create engaging online experiences that resonate with today’s consumers, fostering loyalty and driving sales.

Case Study 2: Transforming Healthcare Interfaces through UX Research

In the quest for enhanced healthcare interfaces, thorough UX research becomes essential. This case study illustrates how user experience investigations can lead to transformative changes in healthcare applications. By focusing on the pre-qualification flow, researchers conducted usability studies to understand user interactions with the existing interface. Through evaluations of elements like field labels and messaging clarity, insights were gathered to identify areas needing improvement.

The findings showcased critical user expectations and frustrations, allowing designers to craft a more intuitive interface. Key strategies included simplifying language and ensuring that information requests were logical and clear. These adjustments not only enhance user satisfaction but also streamline the healthcare process. As we look ahead to 2024, leveraging these UX insights can significantly impact how patients and providers engage with digital health platforms, ultimately leading to more effective healthcare delivery.

Conclusion: Key Takeaways from 2024 UX Insights on Case Studies

The findings from the 2024 UX insights provide essential guidance for professionals looking to enhance user experience. Case studies reveal how to identify and address user pain points effectively, leading to improved product engagement. By analyzing user feedback and behaviors, teams can refine their design strategies and create solutions that resonate with the target audience.

Moreover, understanding the different types of insights, such as those relating to customer retention and experience engagement, allows designers to prioritize their initiatives. The evidence presented in these case studies highlights the importance of continuous improvement based on user feedback, serving as a roadmap for future projects. Ultimately, these insights emphasize the value of a user-centric approach in product development.

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Milton Ranch Restoration: A Case Study for Successful Collaboration 

There are many benefits that come from the restoration of prairie systems. And collaboration is key to making it happen. 

Growing up, Bill Milton split his time between the Bay Area and his father’s ranch near Helena, Montana. After his father passed away, he wandered around for a time, before returning to Montana. In 1978, Bill and his wife Dana bought a ranch, now known as Milton Ranch, just north of Roundup, Montana. The Milton’s made a home on the ranch where they raised their three children. 

Milton Ranch is 15,000 acres, and sits within the largest intact grassland ecosystem in the world. The grasslands are home to antelope, deer, elk, and prairie dogs. Many birds visit the ranch as well, including ducks and geese, white pelicans and cormorants, and bird species of concern like the Sprague’s pipit. While some of the land was previously farmed, a majority of those fields have since been returned to native grasses, and the Milton’s continue to do the same to the remaining non-native fields. Over 400 cow-calf pairs graze on the grasses. About two thirds of the Milton ranch is deeded land, and the remaining third is leased from the Bureau of Land Management (BLM) and the State of Montana.  

When asked about his favorite time to be on the land, Bill Milton shared, “All the time. I love early mornings, and all the different lights at different times of the day. When you work on land, there is an interdependence going on. Over the years you see how the grasses and animals change. When you are here for a long time, you pick up on those differences and see subtleties that someone who just showed up wouldn't notice.”  

The Milton’s take a holistic approach to land management, recognizing the positive relationship that is possible between cows and the landscape they live on. This holistic approach involves moving the cows frequently, often daily, to provide short but intense grazing periods to the cows and long recovery periods to the grasslands.  

Close to ten miles of ephemeral stream runs through the center of Milton Ranch. The creek is an unnamed tributary of Willow Creek, and a part of the Musselshell Watershed. The Milton’s understand that rivers do not stop at fence lines or jurisdictional boundaries, and that land management shouldn’t either. To better steward their ranch, the Milton family is teaming up with the BLM,  National Wildlife Federation (NWF), and Anabranch Solutions , a small riverscape restoration business, to carry out restoration on the creek.  

Due to the holistic management techniques already in practice on the ranch, the riparian areas are in fairly good shape. To help maintain the health of the riparian areas, they are not grazed during peak growing season more than once every four years. That gives riparian vegetation three out of every four years to build root mass and take advantage of available moisture. However, there is still an opportunity to improve the health of these riparian areas. As central Montana becomes more arid, conserving water resources is an important part of maintaining resilience. 

Shelby Weigand, senior coordinator for riparian connectivity at NWF said “although Milton Ranch experienced intense grazing and stream modification in the past, due to improved grazing practices, it is on an upward trend. We want to continue that upward movement.”  

To help maintain water resources and increase resilience, partners are working to restore the creek on Milton Ranch. The goal of the restoration project is to connect the floodplain, maintain flows in the creek later into the year, and improve native vegetation along the creek. The project will involve installing beaver dam analogs, and post-assisted log structures, which cause water to slow down and spread out. Partners will also plant woody vegetation such as buffaloberry, chokecherry, and willow, that will be fenced in so the plants can be used as seed or rhizome banks. 

While some of the work will happen on Milton Ranch, it will also improve the creek on BLM and State of Montana owned land. Shane Trautner, rangeland management specialist for the BLM field office in Billings, has worked on previous stewardship projects with the Miltons, and he is pleased to be partnering with them again. Trautner was tasked with collecting woody material to use for the structures. He is collaborating with BLM’s hazardous fuels crews to get woody material from thinning projects in the area. Some of the material will come from the Milton Ranch, and the remainder will be sourced twenty miles west of the site. Materials will be collected and staged close to the date of implementation, so they are malleable and easy to build with.  

During project implementation, NWF will be hosting a workshop to discuss the benefits of restoration in prairie systems. Weigand and Trautner hope that while the Milton Ranch may be the starting point for restoration in the Musselshell Watershed, it can also be a catalyst for future projects.  

“This is about more than just Bill’s place,” said Trautner. “Ultimately the goal is to expand and use collective resources to keep building and fine tuning from here. I want to document real change in the watershed.” 

Bill Milton agrees, noting that “these restoration projects are good for everybody. It is good for ranchers to have partnerships and organizations to tell a good story to increase appreciation for ranching and how it can be beneficial for landscapes. Collaboration is our superpower.”  

About the Author 

Rose Vejvoda is a graduate student at Northern Arizona University, where she is a candidate for a Professional Master of Science in Climate Science and Solutions, and a graduate certificate in Greenhouse Gas Accounting. Rose received her undergraduate degree from Montana State University where she studied English Writing, and Sustainability Studies. She has a passion for using effective storytelling to build relationships, uplift local communities, and help people feel connected to the natural world. Rose wrote this story while she was a Freshwater Ecosystems Intern at Natural Resources Defense Council working with BLM.  

Rose Vejvoda, Intern

Montana/Dakotas State Office

5001 Southgate Drive Billings , MT 59101 United States

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How Air-Conditioning Conquered America

Indoor cooling has transformed american life, reshaping homes, skylines and where people choose to live. as the planet warms, is that sustainable.

This transcript was created using speech recognition software. While it has been reviewed by human transcribers, it may contain errors. Please review the episode audio before quoting from this transcript and email [email protected] with any questions.

From “The New York Times,” I’m Michael Barbaro. This is “The Daily.”

[MUSIC PLAYING]

Today, the story of how air conditioning has become both our answer to a warming planet and a major obstacle to actually confronting it. My colleague, Emily Badger, on the increasingly dangerous paradox of trying to control the temperature.

It’s Friday, August 16.

Emily, I want to start with a very personal question for you. What is your relationship to air conditioning?

So, at this exact moment, I am sitting in no air conditioning and it is kind of uncomfortable. And I’ve turned it off because it’s loud and it’s not very conducive to recording a podcast.

[CHUCKLES]: I didn’t mean right now, I meant in the larger arc of your life. But thank you for turning it off for the purposes of this episode.

Yeah. So I grew up in Chicago in this brick three flat apartment building, this very classic Chicago architecture, you know, built in the early 1900s. And it didn’t have air conditioning, so I didn’t have air conditioning growing up. Hardly anybody I knew had air conditioning growing up because we all lived in buildings like this.

Not even window units, just didn’t happen.

Nope, we didn’t even have a window unit in my family. And it wasn’t that big of a deal, in retrospect. We had, in this apartment, these big open windows that you could open and you’d generate a cross breeze through them. And there’s this kind of lovely breeze that comes off of Lake Michigan in the summer. And when it gets really, really hot, you know, you take a cold shower at night before you get in bed. You eat a lot of ice cream.

I can’t even remember if we had air conditioning in the schools that I went to. But it just wasn’t something that I thought very much about or really even experienced very much.

Right. You didn’t miss it. You didn’t even know it could be.

Yeah, exactly.

And then, the first job that I got out of college, I moved to Orlando, and totally different environment. I mean, living in Florida is the story of moving from one air conditioned box into another. You’re in your air conditioned apartment. You get in your air conditioned car. You don’t walk anywhere. You drive everywhere you go. You drive to your air conditioned office. You go to air conditioned bars. And it’s a really, really integral to life there in a way that was very foreign to me as someone growing up in the North.

So you went from a dearth of air conditioning to suddenly being saturated by it. And was that a happy development?

You know, I don’t think that I really gave it that much thought. I mean, living in Orlando surrounded by air conditioning, it’s just sort of that’s the air that you breathe. That’s the way everyone lives. And I think this is probably true for lots of people. We don’t really give it a lot of thought. It’s just sort of a background part of our environment.

But as I have written for years now about urban policy in cities, and how we live, and how we develop cities, it’s sort of become increasingly clear to me that air conditioning is this incredibly important thing that is shaping everything around us. You know, it’s shaping where Americans live, where they choose to move to. It shapes how our houses look. It shapes what our skylines look like. It’s responsible for saving lives and heat waves. In many ways, it’s really improved our quality of life.

But it’s increasingly clear to us that there are some downsides to this. And one of those downsides is that while we’re all sitting in our air conditioned homes, and offices, and cars, and we’ve set the thermostat to exactly 72 degrees, we’re becoming increasingly detached from what’s happening in the environment outside. It is a lot easier to ignore that it’s 100 degrees outside when you’re sitting inside air conditioning.

And, in some ways, I think we have forgotten how to live with heat. We have forgotten how to live with the climate as it existed before air conditioning. And having forgotten that, it’s probably going to cause some problems for us going forward.

Well, Emily, what did the American landscape look like when people did have to contend with the heat in the days before air conditioning?

So I think about two big things in particular. One is that the buildings that we spend time in looked different. We designed houses and other kinds of buildings in ways that were really sort of thoughtfully trying to contend with the temperature outside.

And so you’ve got these buildings in the Southwest in the United States that have these thick Adobe walls that do a really good job of keeping the sun and its heat out. You’ve got these cottages and bungalows in the Southeast that are raised up off the ground so that they’re not receiving the heat that’s absorbed by the Earth.

They’ve got big windows. They’re thinking a lot about cross ventilation. They’ve got high ceilings so that, as heat rises inside your home, you’re not marinating in it while you’re sitting in your living room. They’ve got front porches where people sit at the end of the day in order to try to cool off.

And then you’ve got the building like the one I grew up in, in Chicago, which I mentioned — these sort of thick brick masonry buildings, which are also designed in a way that is making it possible for me to grow up in the 1980s and ‘90s and be OK with the fact that I don’t have air conditioning.

Because brick kind of retains cool air.

Right. Right. And so part of what results from all of this is that the buildings in Georgia look different from the buildings in Arizona, look different from the buildings in Chicago. Because in each of those places, we’re designing buildings that react to the particular climate in those environments. And so this is the first big change.

Think of a time when you have to design a building to interact with what’s going on outside, with how humid it is, with how hot it gets. But the other thing that was very different in the pre-air conditioning environment is that there were just a lot fewer people living in the parts of the United States that were really hot and swampy. So it’s kind of incredible to think about it, but 1940, there are fewer people living in the state of Florida than living in the state of Arkansas.

There are about 8,000 people total living in the city of Las Vegas. Dallas and Houston are nowhere to be found on the list of the largest cities in America. So fundamentally, before air conditioning, there just aren’t a lot of people living in places where it is uncomfortable if you’re not controlling the temperature in some way.

Right. If it’s too hot, then you just don’t live there.

Right. So climate shapes your decisions about where to live. It shapes your decisions about how to build housing. It shapes your decisions about where to spend your time and your house. Maybe you go onto your front porch in the evening when it’s cooling down. You know, in many ways, our behavior is shaped by the climate. And then air conditioning comes along and it totally changes everything that I’ve been talking about. Because now the outdoor climate doesn’t really affect what your life is like indoors.

Just tell us about that moment, because I don’t think any of us really know the story.

Yeah. So there have been contraptions invented in the 1900s that were trying to do things like blow forced air over big blocks of ice in order to cool it. But the thing that we really think of as air conditioning is just totally a 20th century story.

It starts at the very beginning of the 20th century in 1902, when Willis Carrier invents this machine that’s kind of controlling the temperature, and the humidity, and the purity of air, particularly in an industrial context. The very first use of this in 1902 is in a printing plant, and fundamentally the problem that it’s solving is that the moisture content in the air is really becoming a problem for printing documents.

You’re saying basically, publishing, journalism is responsible for air conditioning.

Yes, everybody can thank us and then later they can blame us.

And so, in the beginning, what air conditioning is doing is it’s solving an industrial problem. The machines are hot, or maybe it’s a textile mill and too much humidity is sort of destroying your textiles. And also, you want your workers to be productive in these manufacturing spaces.

Lots of people in a small space with hot machines. Right.

Yeah. And so in the very beginning of the 20th century, it’s not about providing comfort for people. It’s about conditioning the environments that manufacturing and industry is having. And then it is this very sort of long story that plays out over several decades, where this invention moves from these industrial spaces into these other kinds of spaces.

Yes, you lucky people. Just sit back for a moment, relax, and notice the delightfully clean, cool, and refreshing atmosphere of this scientifically air conditioned theater. Great, isn’t it?

So then it comes into theaters and becomes almost this marketing tool to attract people inside.

You can enjoy great motion picture entertainment all summer long in cool comfort.

Go see a movie and enjoy air conditioning while you’re in there.

Yes, low-cost all-season air conditioning is the right kind for you. And you’re so right to choose a ‘55 Rambler Cross Country, now at all dealers.

And then, at the same time, cars in America that have air conditioning in them — the share of those cars is rising and rising. It moves into office buildings.

Instead of traveling away from business and home to seek relief, you can obtain this same comfort right in your own home or office through air conditioning.

And then, eventually, after decades of refining this technology, and it gets smaller, and it gets more affordable, and it becomes more advanced —

This lucky baby will sleep quietly through the night.

— it reaches the American home and we get the window unit.

This baby’s RCA air conditioner will keep his room filled with cool, dry, fresh air.

And the window unit is this much more affordable, portable, easy to pick up at the store, bring to your house. You don’t need to get a special installer. You stick it in your window, and now all of a sudden you’re getting all of these benefits of humidity controlled, temperature controlled air inside of your home.

Humidity, controlled, dust and pollen filtered. My indoor climate is always perfect.

At that point it’s off to the races. It takes over the American home. And we can see in census data, for instance, that by about the start of the 1970s, about half of all new single family homes that are built in America have air conditioning in them.

And the other thing that we see in census data at this time is that Americans themselves are starting to move to places that are really hot, like Florida, like Texas, like Arizona, like Nevada, places that are kind of uninhabitable before air conditioning. Now they’re booming in population.

And there was this wonderful editorial that was actually published in “The Times” in 1970 about the census that year, and how 1970 was like, the air conditioning census. And it refers to how air conditioning had become this really powerful influence for circulating people as well as air in this country.

And this is a story that continues right up until this day, where air conditioning is sort of extending its reach into every corner of the country, every sort of housing type. And today, about 2/3 of American households in this country have central air, and about 90 percent, so 9 in 10 of them, have some kind of error conditioning if we include things like window units. And if we look just at New housing that’s built in America today, looking back in 2023, about 98 percent of new single family homes in America had air conditioning.

What you’re talking about is basically 200 or so million air conditioning units, condensers, boxes. That’s a lot.

Yeah. And as air conditioning has extended its reach into every corner of the country, into so many of the buildings where we spend time, I think it becomes clear that we’ve really kind of engineered our modern lives entirely around it.

And our reliance on this technology going forward is both unsustainable, and in fact, it’s put a lot of people in a very vulnerable position.

We’ll be right back.

Emily, walk us through how our reliance on air conditioning is both, as you just said, unsustainable and perhaps even kind of dangerous to us.

So the first obvious thing that it does is it just requires an enormous amount of energy for so many people to be air conditioning so many spaces all the time. And so to think about this in a larger sense, our buildings in the United States are responsible for about 30 percent of the greenhouse gas emissions. And that refers to the fossil fuels that we burn directly to heat and cool buildings, and to cook in them, but also to generate the electricity that then allows us to do things plug in our window units.

So there’s a ton of energy use happening here. But part of what’s also happening is that all of these buildings have been fundamentally designed to consume lots of energy. A lot of these buildings were built during a time, you know, in the ‘50s and the ‘60s and in more recent years, where energy was cheap. The idea that you’re designing a building that demands lots of energy — who cares? We’re not paying a ton of money for the energy.

And in the ‘60s and in the ‘50s, we weren’t particularly thinking about whether or not using energy is going to cause climate change. So because of this, we get this glut of inefficient houses. And this happens not just with houses, but with everything in the built environment.

Think about strip malls, shopping centers, workplaces, even offices — the sort of ubiquitous, tall, boxy, glass-covered office building that we think about in cities all over the country, all over the world — this is a building that is born out of the air conditioning age. That glassy box is designed around air conditioning such that without air conditioning, those kinds of offices don’t make sense.

Right. I’m thinking about the office that you and I call home, the “New York Times” high-rise building in Midtown. That does not feel, for all its virtues, like a building, you’d want to be in without air conditioning.

It’s glass, and tall, and I think it’d be very hot.

Yeah. When you think about tall glass office buildings, they’re basically greenhouses if you’re not controlling the air inside. They’re designed such that not only do you not have to open a window in order to cool off, you couldn’t open a window even if you wanted to. These buildings don’t have windows that open, because they’re designed to be these hermetically sealed environments where we’re going to keep the outside climate out and we’re going to control the climate on the inside. And this idea that the outside doesn’t matter is true in the design of so many of our buildings, our offices, even our homes. And that actually puts people into an incredibly vulnerable situation.

And vulnerable how, exactly?

So let’s assume a storm comes through and the power goes out, or your air conditioning stops working because you’ve been running it all the time, all summer long, or when we have these extreme heat conditions and the electric utility tells you, please try to preserve the amount of air conditioning that you’re using. What happens when, all of a sudden, millions of people who have been living in an environment designed entirely around air conditioning can’t have that air conditioning? We start to see real problems.

And this is an abstract. We have actually seen this happen in the United States even this year, in other recent years, where terrible storms have ripped through the state of Texas and millions of people have been left without power. And when this happens in the middle of a heat wave, people die.

Right. And that seems an example of the multiple ways that air conditioning conspires to make us avoid contending with the realities of heat to return to this idea you introduced earlier on. AC allows more people to go to a place like Texas than they’d ever go if there weren’t AC making them comfortable, and to design and live in homes and offices that become a cauldron without air conditioning when it fails.

Exactly. Air conditioning makes it possible for people to believe that you could be comfortable in Texas in the summer, in Arizona in the summer. And so people move to these places in large numbers. And then, when the air conditioning fails, they’re sort of suddenly thrust into a world where they’re living in the middle of the Arizona desert or they’re living in the middle of Texas on a 110 degree day. And that could be life threatening.

Especially with climate change making it even hotter in these places, it doesn’t really seem sustainable for a lot of people to live in those places without air conditioning, without some kind of artificial tempering of the environment.

Yeah. And it’s not just because of the heat. I mean, is it sustainable for a Metropolitan area of 5 million people to exist in Phoenix in the middle of the desert when there’s also not enough water there for everyone? So air conditioning sort of lulls people into moving to these places, which might be problematic for lots of other reasons, as well. But we’ve sort of convinced ourselves that the climate doesn’t matter. We’re going to control it. We’re going to engineer our way into living with it.

You’re reminding me, Emily, of an episode we did on the show about this very idea. It focused on the water shortage in Arizona and the plans to pipe in — and, as I recall, desalinate ocean water — to deal with the problem of not enough water in Arizona. And it doesn’t really seem fathomable that proposition would ever occur to people if they weren’t living there in the comfort of air conditioning in the first place.

Yeah. So there have been people living in the region of Phoenix for centuries, so it’s not that nobody can ever live there. But what air conditioning does is it enables millions of people to live there who don’t actually want to contend with 100 degree temperatures all summer long. So a place like Phoenix then becomes this perfect example where we now have 5 million people living in the middle of the Arizona desert, and they all have this expectation of comfort there, that any environment that I move into — in my home, in my office, in my car — I should be encased in this cooling, calm, 72 degree humidity controlled environment. And that sense of comfort becomes so deeply entrenched kind of culturally. And this isn’t just about Phoenix. This is about all of us. I think we have set up an expectation or even an entitlement around comfort such that it makes it really difficult to start to ask people, do you really need to turn up your air conditioning today?

So that makes me wonder how people are ever going to get off the air conditioning hamster wheel that we’re describing here. I mean, why would anyone?

Well, we have to figure out how to do something if we want to address climate change. So there are a number of different things that are going to happen here. Air conditioning is going to become more efficient. We’re going to have more renewable energy sources to power it in the future. And I think we’re increasingly going to see architects and builders trying to rediscover these lost ideas that we used to have about how to design buildings with the climate in mind, how to shade them, how to ventilate them in a more natural way.

But I also have talked to some people who say that all of that is not going to be enough. One of them is Daniel Barber, who’s an architectural historian who has thought a lot about life after air conditioning or, as he puts it, after comfort — life in a world where we’re not depending on air conditioning so much. And the point that he makes is that there are difficult things and changes that we would have to do going forward if we know that our buildings are responsible for a lot of greenhouse gas emissions.

Our dependence on air conditioning is responsible for a large share of that, and we have to reduce it in some way. What we all need to do is change our own behavior. We need to think anew about our relationship to comfort. And are we willing to be uncomfortable some of the time? Am I willing to wait until July to turn my air conditioning on? Am I willing to turn it off at night when it’s not really necessary to use it? Am I willing to sleep at 80 degrees instead of 72 degrees?

Or 68 or 65. And he’s talking about asking people to do something really difficult. He is asking people to be uncomfortable.

You are, of course, by conveying this message, putting this problem on individuals, not governments, not states. And lots of people might hear this and think the real solutions have to come from regulators, have to come from institutions, have to come from the people who have a lot more control over how this all works.

I think that there are some ways in which that will happen, too. When we think about new buildings that are being designed or renovated today that are trying to adopt some of these techniques to be less reliant on indoor air conditioning. They’re often institutional buildings you will see cities commit to when we rebuild our schools, when we build a new library, when we build a new civic center, we are going to embody these things that we are asking other people to do, too.

And, obviously, there are government incentives in the United states, for instance, to better insulate your home, to do things that would make your home greener. So there’s certainly a role for government. But what Daniel Barber at least would argue is that we all bear some responsibility. And air conditioning has lulled us into thinking that we’re not impacted by how hot it is outside. But it’s also maybe lulled us into thinking like, I’m not the one who needs to particularly change my behavior in any way.

But, fundamentally, what we’re talking about is people embracing a kind of different cultural idea about what it means to be comfortable. The idea that existing in a room that is artificially cooled to 68 to 72 degrees fahrenheit, that that’s the ideal temperature — that’s not some true fact about the human body. It’s a cultural idea that’s been created over decades by the air conditioning industry, by architects, and builders, and culture, and shopping malls, and movie theaters. And the idea that comfort means this one particular thing is an idea that we have constructed ourselves. And so what if we culturally came up with a different idea about comfort?

What if more people came to accept the idea that going and sitting out on my front porch in the evening is where I get comfort from? And it’s also, by the way, how I interact with my neighbors. And I had stopped doing that when we were all retreating inside to air conditioning. What if we revived the idea that it’s actually quite lovely in the summertime to sleep with an open window and to have fresh air? It’s not impossible to change ideas about this because we created these ideas in the first place.

Well, Emily, thank you very much. We really appreciate it.

Yeah. Thanks, Michael.

Here’s what else you need to know today. On Thursday, the White House said that its newfound authority to use the Medicare program to negotiate prices of prescription drugs with pharmaceutical companies is likely to save taxpayers about $6 billion a year. That power came from President Biden’s Inflation Reduction Act, which became law two years ago. Under it, regulators have now lowered the price of widely used treatments, including blood thinners and medications for arthritis and diabetes, some by up to 79 percent.

And both vice presidential nominees, Minnesota Governor Tim Walz and Ohio Senator JD Vance, have agreed to debate each other on October 1 during a televised face-off hosted by CBS News. That means there will be three debates before election day — one vice presidential debate and two presidential debates between Donald Trump and Kamala Harris.

Finally, remember to catch a new episode of “The Interview” right here tomorrow. This week, David Marchese speaks with the singer Jelly Roll about addiction recovery and putting his whole self into his music.

I think of everything as a going out of business sale, and I give everything I got everything I do every time I do it right now.

Today’s episode was produced by Shannon Lin and Diana Nguyen with help from Michael Simon Johnson. It was edited by Devon Taylor, contains research help from Susan Lee, original music by Marion Lozano, Dan Powell, Rowen Niemisto, and Will Reid, and was engineered by Alyssa Moxley. Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly.

That’s it for “The Daily.” I’m Michael Barbaro. See you on Monday.

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Hosted by Michael Barbaro

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Air-conditioning has become both our answer to a warming planet and a major obstacle to actually confronting it.

Emily Badger, who covers cities and urban policy for The Times, explains the increasingly dangerous paradox of trying to control the temperature.

On today’s episode

Emily Badger , who covers cities and urban policy for The New York Times.

Background reading

From 2017: How air-conditioning conquered America .

Air-conditioning use will surge in a warming world , the U.N. has warned.

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We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

Research help by Susan Lee .

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Michael Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Maddy Masiello, Isabella Anderson, Nina Lassam and Nick Pitman.

Emily Badger writes about cities and urban policy for The Times from Washington. She’s particularly interested in housing, transportation and inequality — and how they’re all connected. More about Emily Badger

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