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A complete guide to presenting UX research findings

In this complete guide to presenting UX research findings, we’ll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research.

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User experience research sets out to identify the problem that a product or service needs to solve and finds a way to do just that. Research is the first and most important step to optimising user experience.

UX researchers do this through interviews, surveys, focus groups, data analysis and reports. Reports are how UX researchers present their work to other stakeholders in a company, such as designers, developers and executives.

In this guide, we’ll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research.

Components of a UX research report

How to write a ux research report, 5 tips on presenting ux research findings.

Ready to present your research findings? Let’s dive in.

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There are six key components to a UX research report.

Introduction

The introduction should give an overview of your UX research . Then, relate any company goals or pain points to your research. Lastly, your introduction should briefly touch on how your research could affect the business.

Research goals

Simply put, your next slide or paragraph should outline the top decisions you need to make, the search questions you used, as well as your hypothesis and expectations.

Business value

In this section, you can tell your stakeholders why your research matters. If you base this research on team-level or product development goals, briefly touch on those.

Methodology

Share the research methods you used and why you chose those methods. Keep it concise and tailored to your audience. Your stakeholders probably don’t need to hear everything that went into your process.

Key learnings

This section will be the most substantial part of your report or presentation. Present your findings clearly and concisely. Share as much context as possible while keeping your target audience – your stakeholders – in mind.

Recommendations

In the last section of your report, make actionable recommendations for your stakeholders. Share possible solutions or answers to your research questions. Make your suggestions clear and consider any future research studies that you think would be helpful.

1. Define your audience

Most likely, you’ll already have conducted stakeholder interviews when you were planning your research. Taking those interviews into account, you should be able to glean what they’re expecting from your presentation.

Tailor your presentation to the types of findings that are most relevant, how those findings might affect their work and how they prefer to receive information. Only include information they will care about the most in a medium that’s easy for them to understand.

Do they have a technical understanding of what you’re doing or should you keep it a non-technical presentation? Make sure you keep the terminology and data on a level they can understand.

What part of the business do they work in? Executives will want to know about how it affects their business, while developers will want to know what technological changes they need to make.

2. Summarise

As briefly as possible, summarise your research goals, business value and methodology. You don’t need to go into too much detail for any of these items. Simply share the what, why and how of your research.

Answer these questions:

• What research questions did you use, and what was your hypothesis?
• What business decision will your research assist with?
• What methodology did you use?

You can briefly explain your methods to recruit participants, conduct interviews and analyse results. If you’d like more depth, link to interview plans, surveys, prototypes, etc.

3. Show key learnings

Your stakeholders will probably be pressed for time. They won’t be able to process raw data and they usually don’t want to see all of the work you’ve done. What they’re looking for are key insights that matter the most to them specifically. This is why it’s important to know your audience.

Summarise a few key points at the beginning of your report. The first thing they want to see are atomic research nuggets. Create condensed, high-priority bullet points that get immediate attention. This allows people to reference it quickly. Then, share relevant data or artefacts to illustrate your key learnings further.

Relevant data:

• Recurring trends and themes
• Relevant quotes that illustrate important findings
• Data visualisations

Relevant aspects of artefacts:

• Quotes from interviews
• User journey maps
• Affinity diagrams
• Storyboards

For most people you’ll present to, a summary of key insights will be enough. But, you can link to a searchable repository where they can dig deeper. You can include artefacts and tagged data for them to reference.

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4. Share insights and recommendations

Offer actionable recommendations, not opinions. Share clear next steps that solve pain points or answer pending decisions. If you have any in mind, suggest future research options too. If users made specific recommendations, share direct quotes.

5. Choose a format

There are two ways you could share your findings in a presentation or a report. Let’s look at these two categories and see which might be the best fit for you.

Usually, a presentation is best for sharing data with a large group and when presenting to non-technical stakeholders. Presentations should be used for visual communication and when you only need to include relevant information in a brief summary.

A presentation is usually formatted in a:

• Case studies
• Atomic research nuggets
• Pre-recorded video

If you’re presenting to a smaller group, technical stakeholder or other researchers, you might want to use a report. This gives you the capacity to create a comprehensive record. Further, reports could be categorised based on their purpose as usability, analytics or market research reports.

A report is typically formatted in a:

• Notion or Confluence page
• Slack update

You might choose to write a report first, then create a presentation. After the presentation, you can share a more in-depth report. The report could also be used for records later.

1. Keep it engaging

When you’re presenting your findings, find ways to engage those you’re presenting to. You can ask them questions about their assumptions or what you’re presenting to get them more involved.

For example, “What do you predict were our findings when we asked users to test the usability of the menu?” or “What suggestions do you think users had for [a design problem]?”

If you don’t want to engage them with questions, try including alternative formats like videos, audio clips, visualisations or high-fidelity prototypes. Anything that’s interactive or different will help keep their engagement. They might engage with these items during or after your presentation.

Another way to keep it engaging is to tell a story throughout your presentation. Some UX researchers structure their presentations in the form of Joseph Campbell’s Hero’s Journey . Start in the middle with your research findings and then zoom out to your summary, insights and recommendations.

2. Combine qualitative and quantitative data

When possible, use qualitative data to back up quantitative data. For example, include a visualisation of poll results with a direct quote about that pain point.

Use this opportunity to show the value of the work you do and build empathy for your users. Translate your findings into a format that your stakeholders – designers, developers or executives – will be able to understand and act upon.

3. Make it actionable

Actionable presentations are engaging and they should have some business value . That means they need to solve a problem or at least move toward a solution to a problem. They might intend to optimise usability, find out more about the market or analyse user data.

Here are a few ways to make it actionable:

• Include a to-do list at the end
• Share your deck and repository files for future reference
• Recommend solutions for product or business decisions
• Suggest what kind of research should happen next (if any)
• Share answers to posed research questions

4. Keep it concise and effective

Make it easy for stakeholders to dive deeper if they want to but make it optional. Yes, this means including links to an easily searchable repository and keeping your report brief.

Humans tend to focus best on just 3-4 things at a time. So, limit your report to three or four major insights. Additionally, try to keep your presentation down to 20-30 minutes.

Remember, you don’t need to share everything you learned. In your presentation, you just need to show your stakeholders what they are looking for. Anything else can be sent later in your repository or a more detailed PDF report.

5. Admit the shortcomings of UX research

If you get pushback from stakeholders during your presentation, it’s okay to share your constraints.

Your stakeholders might not understand that your sample size is big enough or how you chose the users in your study or why you did something the way you did. While qualitative research might not be statistically significant, it’s usually representative of your larger audience and it’s okay to point that out.

Because they aren’t researchers, it’s your job to explain your methodology to them but also be upfront about the limitations UX research can pose. When all of your cards are on the table, stakeholders are more likely to trust you.

When it comes to presenting your UX research findings, keep it brief and engaging. Provide depth with external resources after your presentation. This is how you get stakeholders to find empathy for your users. This is how you master the art of UX.

Need to go back to the basics and learn more about UX research? Dive into these articles:

What is UX research? The 9 best UX research tools to use in 2022

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What is UX Research: The Ultimate Guide for UX Researchers

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How to write and present effective UX research reports

Regardless of how thorough or valuable your user research is, it quickly becomes meaningless if you’re unable to succinctly put it together and present it in a digestible UX research report.

UX research reporting is a skill just as valuable as being able to conduct the research in the first place. It lets you showcase methodology and findings of your research, and ensure a product’s user experience delivers with the first iteration.

Luckily, how to write and present UX research reports is something you can learn. What’s more, this chapter will guide you through it (and provide free templates for your UX report).

What is a UX research report?

A user research report is an easy-to-digest summary of a user research project that aims to update product stakeholders on results, inform product decisions with user data, and harmoniously guide a product build or iteration.

Once upon a time, UX research reporting was a cumbersome, dreaded box to tick. It was notorious for resulting in unnavigable reports that product teams would rather leave at the bottom of their inbox than try to consume.

The word 'report' conjures images of lengthy word documents, a PDF one-pager, or hour-long presentation with an occasional GIF—but a research report doesn't have to mean that.

Kevin Rapley , Senior User Researcher at Justice Digital, explains a UX report as being “about arming our teammates with data that allows them to decide on the direction of a product or service.”

A useful UX report includes:

• The research goals and research process
• Research questions the report is hoping to answer
• A recap of the UX research plan
• What UX research methods were used and why
• Quantitative and qualitative data sets and conclusions
• Key insights & actionable takeaways
• An expanded data appendix

Why do you need a user research report?

Product teams need a user research report to reflect on research activities and accurately guide a product’s scope with key insights. A UX research report helps sort information, defend research, and affirm (or disprove) a hypothesis. No matter how well-organized your research repository is, sometimes simply having the research results available is not enough. A succinct report will align entire teams in one sitting by presenting findings in a unique way.

In short, a research report helps to:

• Positively influence UX design
• Make sense of data sets and explain complicated graphs or other quantitative research results
• Provide actionable recommendations on next steps
• Summarize key findings, so they can be translated into every role and responsibility of the product team

Where UX research enables product teams to understand the user, prove or disprove hypotheses, and prioritize and generate ideas, a UX research report ensures the user is at the center of every product decision. Presenting that UX report then aligns team members on goals and priorities, and provides authentic user insights to inform every product decision.

We’ve covered what a research report is , but what is it not ? A UX research report is not a static, one-time document that your team reads once. It’s an ongoing reference point; the guardrails and guiding insights that guarantees the entire build stays on track.

How to write an effective UX research report: the essential elements

No matter how you choose to present your research study, there are a few elements that every report needs to include for it to be both useful and effective. Let’s look at how to create a report.

Introduction

Your introduction should lay out your research goals, plan, and scope. It should cover your product team’s pain points, and give a clear study overview. You need to answer what you did and why. The introduction can go on to include sales support data and competitive product analysis that inspired or guided this research project.

It’s a good idea to set up how this research helps to support and answer related company goals, team-level goals, and product-dev goals: so all stakeholders know it’s got something for them.

You can include questions from your UX research strategy you had originally hoped to answer, even if your results have gone on to answer other questions as well. Now’s also a good time to introduce research stakeholders: your fellow research team members.

As a secondary step to your introduction, ensure you’re including the approach you took to your UX research process : i.e. what research methods you used, as well as participant profiles and your user personas .

Don’t feel you need to spend too much time on this, says Charlie Herbozo Vidal , Senior User Experience Researcher at CVS Health. “As researchers, it’s not uncommon to dwell on the methodology for longer than needed. While interrogating methods might be valuable to other researchers, business partners might be disengaged by them.”

Ultimately, while methodology is important, it’s the results that most people are here for.

Key findings

This is where you get people on the edge of their seats! Give an overview of your findings, before breaking them down into more detail. Remind your audience ‘what we thought’ vs. what you actually learned.

Artifacts to use are:

• User personas built
• Insights from customer interviews
• User journey maps
• Prototype testing
• Storyboards
• Feedback & satisfaction reports

At the end of this section, and continuing throughout your presentation, you can pepper relevant atomic research nuggets.

Make sure you champion the user's needs throughout, and make special notes of 'offhand' comments users make. Often, it's the random comments that provide the most insight—they must not be forgotten about when writing the report.

Jack Dyer , Designer at Interactive Schools

Summarize your quantitative and qualitative research , and how they’ll both impact your product design and growth. Lay out opportunities versus risks, good-to-knows versus must-knows. Here you’ll want to convey the impact of each suggested step, roadmap designs, and figure out the long and short-term project scope. A few things to cover in your next steps are:

• Long and short-term goals
• ICE framework (Impact, confidence, ease)
• Roles and responsibilities for each task
• A timeline of events and project map
• A request for resources
• Desired outcomes

No matter how you’re presenting your research, be it asynchronously or not, you’ll need to include a Q&A. These can be subjective (based on what you think your team is likely to ask), pre-collected ahead of the presentation, answered live, or an opportunity to build an FAQ later.

What’s important is to acknowledge and be open to receiving questions. After all, questions are a positive thing—it means people are actually listening!

It’s easy to overlook the appendix after putting together a detailed report, but all that glorious research data needs to be accounted for and referenced clearly. Plus, you never know to what extent your team will want to dive into it. Your appendix is also where you’ll want to include secondary research that didn’t make the cut but backs up your research.

9 ways to present UX research findings

UX research reporting will look a little different depending on your internal personas and organizational culture. First, ask yourself: who is your audience? Who needs to see the report, and who will benefit from seeing it? This will help determine how to present your user research report.

A few things to consider:

• Are you working with internal or external stakeholders? Tool limitation and file-sharing will differ for both.
• Are you working with an in-office, fully-remote, or hybrid team?
• Are you sitting in the same time zone or not?
• What are the knowledge levels like within your team?
• How does your team communicate daily/weekly/monthly?
• Are there any predetermined knowledge bases or tools your team is comfortable with?

The most common players across a UX team that need to understand your UX research report are:

• Product Designers (UX/UI)
• Fellow Product Researchers
• UX/UI Writers

However , it doesn’t stop at your product decision-making team. More often than not, there will be other stakeholders that can benefit from your research presentation. Your marketing, finance, sales, and even C-suite executives will massively benefit from your findings too. If you can tailor versions of your report or provide key summaries for each collective, even better!

Psst 👉 This is much easier to do when you have a research team that can host stakeholder interviews ahead of your research process.

Now, let’s get into the report formats to consider:

1. Workshops: for real-time, collaborative reports

First up, workshops. Workshops are a unique way of keeping your report interactive and engaging. They can be held remotely or in-person, but are almost impossible to hold asynchronously—so time zones are a big factor here.

You’ll also want to consider workshopping tools if you’re hosting digitally—a few to consider are: Miro, Mural, FigJam, and Gather.

A plus with workshops is that your stakeholders will actively have a say early on in the product development process , allowing you to foster more diverse inputs, minimize research bias you may have accumulated in your summaries, and build a sense of responsibility for the product’s success early on.

A negative of workshops is that they can be culprits to in-the-room or bandwagon bias. People are quick to ride on the coattails of a strong conclusion, without fully understanding or trialing another (less popular) conclusion or suggestion.

2. Slack channels: for an asynchronous and interactive research repository

Slack is a great option (especially if you’re already using it) if your research team needs to deliver insights to a fully-distributed collection of stakeholders. Slack tends to be the go-to channel for startups and creative companies, and there’s some key features you can tap into:

• Canvas: Store files, images, videos, and more in one place
• Huddles: Jump on a quick chat to fill in any gaps
• Clips: Post audio, video, or screen-sharing clips
• Connect: Team up with freelancers and agencies working on the project with you
• Workflow: Build drag-and-drop processes from your findings
• Knowledge sharing: Tag your data accordingly so it's easy to find later

3. Knowledge bases: for self-serve UX research reports

Knowledge bases can be a great home for your research presentation, and work especially well for distributed teams working across different time zones.

However your team is set up, research repositories are incredibly valuable. Sharing your report in a centralized location, regardless of the other ways you distribute findings, can democratize research , showcase the impact of your work, and disseminate valuable insights throughout your entire organization.

Keep in mind that knowledge bases can be tough to navigate if poorly organized or tagged. If you’re storing your UX research report in a knowledge base, ensure you provide clear instructions on how someone can find it, and how to navigate through the report itself.

If you have the time, run a card sorting test with an internal focus group to see how you can logically sort your research for those who are going to be looking for it.

4. Presentations / slide decks: great for the PAS framework

Live presentations tend to be the most impactful, but do risk being short-lived if you don’t have a follow-up plan for after your presentation.

While they’re great for sharing metrics and visuals, and can provide a beautiful overview of your research project, presentations can be a little one-sided. This one-way presentation style can prevent collaboration and innovation from the rest of the team. Consider how you can make your presentation interactive or engaging, whether it’s taking questions throughout or doing a ‘choose your own adventure’ session and asking people which sections they want to review first.

Kevin Rapley , Senior User Researcher at Justice Digital, recommends presenting slides using the PAS framework:

• Problem: State the problem you set out to overcome
• Agitate: Detail the impact or opportunity missed by not meeting the problem
• Solution: Offer a route forward from the research findings and insights, the next steps, and likely outcomes by solving the problem

Kevin explains that the PAS framework cuts to the detail people are invested in: “Stakeholders want to know the path forward: Are we on the right track to build this service? Have we uncovered user engagement or uptake issues? Have we learned that our assumptions are incorrect and we now have a better understanding of user needs? Presenting slides in this way delivers what’s needed.”

5. Written reports: for direct and simple sharing

If it’s not broken, don’t fix it. A written report is probably the idea that jumped to the front of your mind when you read the title of this chapter. For many, this may seem like the ‘OG’ of UX reports.

These types of reports often come as a PDF or a word document, making them static, reluctant to change, and resulting in low engagement or re-reads. Delivering a written report via email also means you can’t guarantee your audience is going to read it. On the other hand, written reports can be incredibly detailed, scanable for different stakeholders, and include all kinds of results from visual data to qualitative findings.

For many teams this method still works, especially if you’re trying to communicate findings to a distributed, asynchronous team. Written UX reports enable people to go through things in their own time—and come back to it when they need to.

6. Atomic research nuggets: to eliminate ‘bad research memory’

Deriving from an atom—the smallest unit of matter—atomic UX research nuggets are minute and succinct conclusions from data points. They’re always aligned and tagged with a product direction. Formalized by Tomer Sharon and Daniel Pidcock , it’s described as “the concept of breaking UX research down into its constituent parts”:

Experiments: “We did this…” Facts: “…and we found out this…” Insights: “…which makes us think this…” Conclusions: “…so we’ll do that.”

Atomic research nuggets help to fight ‘bad research memory’—the idea that knowledge gets lost or forgotten amid the depths of a larger report. These nuggets are accessible, usable, and searchable. They can be delivered (or accessed) throughout an entire product build, serving as North Stars for micro goals. Research nuggets can be a firm reminder your team is, or isn’t, taking the right action.

7. Pre-recorded video: for better knowledge retention

People retain 90% of the information they receive via video versus text. There’s no question that, for many, video is a better way of onboarding and remembering information. At the same time, it can be easier to share information via video if your UX researchers aren’t the most confident of writers.

Although pre-recorded video is an easy way to share a UX research report with a team, as with other formats on this list, you’ll need to ensure people actually watch it.

Loom can be a great screen-sharing video recording tool. Some of their features and paid plans will enable you to see who from your team has watched your video, as well as spark conversation and engagement opportunities throughout the video. Alternatively, you can share the video as a watch-along during a synchronous meeting and discuss afterwards, while still sharing the video with those who can’t attend live.

8. Case studies: for sticky storytelling

Case studies aren’t just for winning potential customers. At their very core, case studies are put together to convince someone of something due to a real-life story. This is why they can be great if your UX research report needs to convince a diverse or largely cautious selection of stakeholders.

What’s more, case studies tend to rely on storytelling tactics and a strong narrative to get their point across. They can pull from user personas to further a point and make it more relatable for your design team. Muhammad Ahmad , UX Designer at VentureDive, shares the value presenting reports as case studies holds:

“Case studies show how you think. As a UX Researcher or Designer, how you percieve problems and what framework you use to evaluate them matters a lot. Your case studies are supposed to show just that.”

9. Maze reports: for all-in-one research and reporting

Automate your reporting with Maze. Maze automatically generates a report for each test you run, turning it into an easy-to-navigate dashboard. Add comments to generate conversation, highlight key responses and generate usability scores for your prototype testing .

If you’re working with moderated research, Maze AI can speed up the reporting process with automated sentiment tagging, project naming, and even generating summaries and identifying critical learnings from user interviews . So you can sit back, and let Maze take care of the data processing.

When you’re happy with your report, generate a custom link that you can share with your team, and further internal and external stakeholders.

Using Maze reports will enable you to share:

• Introduction and mission slides
• An analysis of each UX research method: From card sorting to live website testing
• In-depth breakdowns of research data
• Overviews of the report metrics: From misclicks to bounce rates and time-on-screen
• A usability score

These reports will also allow you to download CSV files of your data, and customzie filters and views to bring your stakeholders the numbers they need, fast. Your team will be able to collaborate in a comments section and let AI identify key themes and takeaways if you’re struggling to spot them.

Overall, UX research tools with in-built reporting are a great way to translate and share all of your research into visual data sets that can be digested by the rest of the team in a few clicks.

7 UX research report templates

There are some fantastic research report templates to help get you started on your journey. Here are some of our favorites to help you better present those deliverables, key learnings, and everything in between.

Maze: Usability testing report

Hosted on Pitch, this report template is clear, simple, and follows a lot of the design and framework best practices shared in this chapter.

Access the template here

Aadil Khan: UXR report with examples

A straightforward report template is designed by Aadil Khan , UX Researcher at IBM, who says: “I made this template based on tons of mentoring calls I’ve been in with people looking to land UXR jobs where we discuss how to present UXR case studies during interviews and such. Oftentimes their case studies were too lengthy and lacked some sort of narrative structure to make it easier to present.”

EaTemp: Key findings report

A beautifully-designed template hosted on Figma. Get access to personas, empathy maps, and card sorting. All colors, fonts, and shapes are customizable.

Miro: Research repository template

Build a centralized research hub on Miro. Connect your team in a few clicks and allow them to collaborate with this free template. Note: you’ll need to sign up for a (free) Miro account.

Furquan Ahmad: UX research report template

A sleek and vibrant presentation, this template was created by Furquan Ahmad , Product Designer at Meta, “to help people focus their energy and time on the insights they're providing rather than worry about what the presentation will look like. I'm always shocked at how many people have benefited from the community.”

Estefanía Montaña Buitrago: Atomic UX research canvas

Beautifully designed on FigJam, this canvas by Estefanía Montaña Buitrago , UX Designer at Globant, has been used by over 7,000 people and now comes with several useful remixes too.

Muhammad Ahmad: UX research kit

Muhammad Ahmad , UX Designer at VentureDive, shared this minimalistic template. Here you’ll get 60+ customizable templates in both light and dark modes. There’s a free version, or a (paid) premium version which may be worth the investment for you.

Best practices for writing an effective UX research report

The functionality of your research report will come down to how you write it. Sitting down and being faced with copious amounts of data can make UX reporting feel like a daunting task—here’s some techniques and tips to help you along the way.

Take a leaf from your UX design book with user-friendly copy

No matter the format, you want your UX report to be as accessible and skim-able as possible for your audience. It’s a good idea to mimic some of the same mentalities you would use in UX design.

Gestalt grouping principles are good to consider for UX report writing. Think similarity , proximity , and common-region for grouping relevant information.

Similarly, UI design principles such as the figure-ground and focal point will help direct your readers’ eyes to the most important information first, as well as make for a more accessible read.

Lastly, Gestalt’s continuity principle is a great one to apply to your UX report. Readers naturally follow patterns for easier flows in information, so if you’re including stylistic elements like bolding, italics, asides, indenting, or something else, ensure these run consistently throughout your report.

At the same time, think about the structure, layout, and formatting of your written report. Are you leaving enough negative space for your reader to process information? These are especially important for readers with dyslexia, but will generally lift your readability on the whole:

• Is all of your copy aligned left?
• Is your font choice clear with a good amount of spacing between letters and words?
• Are you bolding important words and sentences rather than underlining them?
• Are you peppering your report with enough headings and subheadings?

Release oxytocin: Follow storytelling tactics

A Forbes article reported that “immersive storytelling releases the empathy-related chemical oxytocin in our brains.” If you’re not familiar with oxytocin, it’s known as a natural ‘feel-good’ chemical, promoting feelings of trust and attachment.

Why else do you think case studies are so effective? They rely on storytelling: they have characters, plots, beginnings, endings, peaks, and pits. User research reports that mimic storytelling threads and tactics are more likely to create sticky data points, as well as hold your readers’ attention throughout. This is why the PAS framework works so well, but whatever format your report takes, bear in mind a story-like structure with a beginning, middle, and end.

Ask your editor to edit your research presentation with the three Cs in mind

Clear , Concise , Compelling . These core principles exist everywhere the written word does, but it can be hard to spot them when editing your own work. Just because something is clear, concise, and compelling for you, doesn’t mean it is for someone else—ask a colleague to read your report (or, better yet—a content editor).

Failing that, if you don’t have access to an editor or are in a time crunch, here are some tools to help you edit your own work.

• Grammarly: Good for catching those little typos and grammatical errors
• Hemingway Editor: Gives a readability score and helps to simplify sentences

Consider your reader, and rethink the jargon

Tailoring your report to meet the needs and knowledge level of each stakeholder is a balancing act. Many will tell you to avoid jargon, acronyms, and technical language at all costs. But, that’s not always the case. Sometimes, using industry jargon is the most direct way of getting your point across, and if you know your reader understands it, go for it.

However, keep in mind that if your report is going to other teams: sales, C-suite, finance, etc, then you may need to find alternative terms that aren’t department-specific—or provide a glossary or acronym dictionary within the report.

Muhammad shares more: “Typically UX folks (or even product folks) are not that well-equipped with research terminologies. So giving them the summary of the research in plain language is the approach that works best for me.”

Wrapping up how to present user research findings

There you have it, a complete guide on how you can write and present your user experience research in a way that everyone can benefit from it.

Remember, be conscious of your audience, your format, and your language. Different stakeholders and team cultures require different reporting styles, it’s up to you to curate the information into a report that delivers the insights you’ve uncovered.

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How to write a UX research report and present your findings

UserTesting

Writing a  UX research report can feel like studying for an exam. You know you need to do it. You know it's important for success. And yet, getting down to business can feel overwhelming.

After all, you've spent days—maybe weeks—conducting your research, and now you have to somehow condense all that work into under 20 slides? Not only that: you need every piece of information you include to be compelling and valuable—especially if you're presenting to hard-to-please executives.

The good news is that creating an exceptional research report is very doable. You just need the formula for success. 

Let's look at some proven steps that will help you put together a report guaranteed to wow your stakeholders.

What is a UX research report?

A UX research report is the final stage of any UX research project. It's the culmination of all the hours your team has spent planning, researching and analyzing data—summarized into one succinct presentation.

Regardless of whether you're presenting to the wider UX team , web developers, or executives, the primary aim is always the same: communicate valuable insights and provide actionable recommendations to enhance the user experience.  

Beyond that, reports are also a fantastic opportunity to demonstrate the strategic value of UX to leadership. By tying your recommendations to broader business objectives, you can build UX advocates at the highest level of your organization and secure more budget as a result. 

Essential elements of UX research reports

So, what differentiates excellent UX reports from average ones? In our experience, it comes down to structure. Quality research reports include the following six components. 

Introduction

A punchy introduction will grab your audience's attention and keep them engaged throughout your presentation. Keep your intro short and sweet. Briefly explain the parameters of your research, why it matters, and how your findings could help drive the company forward. 

Research scope 

Now that you've captivated your audience, provide a little more detail to establish trust in the research process. Describe the scope of your study, noting things like:

• The research objectives 
• Your research questions and methodology 
• An overview of your participants 

Like the intro, you'll want to keep this part succinct. While it can be tempting to throw in masses of detail, focus on what your stakeholders need to know.

Strategic value

This section is all about honing in on your why. Focus on helping your stakeholders understand why your research matters. For executives, explain how your research supports strategic business goals. For the wider UX team, hone in on how your insights can improve the user interface design.

Key findings

And now for the main course: sharing the most critical learnings from your study . This section will be the most prominent part of your report, spanning a few pages or slides—but not too many. 

To maintain engagement, you’ll want to be clear and concise. Provide enough information to explain your findings but be careful not to overload your audience with masses of data. 

Recommendations

Conclude your report with actionable next steps. Suggest where improvements could be made to your product or service, focusing on the business benefits of your proposed implementations. As a bonus, why not put forward another study you can undertake that leads on from your project?

How to write a great UX research report

Now you know what to include in a great UX research report, it's time to think about how you'll present everything. Here's what to keep in mind. 

Empathize with your audience

As a UX researcher, you've already cultivated high levels of empathy for end users, and now it's time to channel that into your report writing. Be mindful of the different audiences you will present to, and tailor your presentation to each one. 

Think about factors like language, terminology, and length. Consider what each stakeholder group wants and needs to know, and craft your report to meet these expectations. You can lean on the interviews you conducted at the beginning of your project to inform your approach. 

For executives especially, remember to communicate the value of your research in terms of ROI . Tailor your suggestions to focus on tangible results like customer lifetime value, lowered acquisition costs, and increased website traffic. 

Not to toot our own horn, but our  QX Score  is an effortless way to translate UX results into a language your business leaders care about.

Turn your findings into a story 

UX researchers are passionate about data and insights, but our stakeholders don't always share the same enthusiasm. To captivate your audience, you'll need to master the art of data-driven storytelling.

Start by grouping your findings into research trends and write a headline insight for each. From there, add summaries, artifacts, and supporting evidence explaining each insight in a little more detail. 

Think carefully about how you'll organize each headline within the presentation. Your aim is to take your audience on a journey. Ideally, each headline will flow nicely into the next, naturally building toward your recommendations for improvement. 

If you're worried about fitting all your information in, or some of your findings don't sit within the key themes you've identified, consider creating an appendix with more granular insights. That way, if a stakeholder wants to learn more, it's easy for them.

Embrace visualization 

While the word "report" might conjure up images of lengthy academic papers, UX research reports certainly don't have to be text heavy. In fact, we caution against it.

For maximum engagement, be playful and creative with your design choices . Consider using mediums like video, cartoon storyboards and charts to convey your findings in digestible, eye-catching ways. 

Dot the I's and cross the T's 

Spelling errors, inconsistent fonts, and other little mistakes can distract your audience from listening to your amazing insights and even undermine your hard work. 

It's easy to avoid these issues by carefully proofreading your report. At the same time, double check your presentation has a consistent, sleek design with matching colors, fonts, and visuals. All these things will help keep your stakeholders attention and boost your credibility. 

Use multiple mediums

Depending on your stakeholders' preferences, you may be asked to present your report in-person or send it via email. Written reports will naturally be slightly more detailed than in-person presentations. If you're asked to share one, take the time to read through the document carefully and make sure it makes sense as a standalone item. 

For meetings and presentations, consider how you can add value to each slide. Resist the urge to simply read from your laptop. Look at how your words can complement what's on the screen, offering your audience deeper insights and context. 

Spread the word 

Presenting your UX research findings doesn't start and end in the boardroom. You want to get as many people as possible excited by your research. After all, everyone in your organization can benefit from building empathy with users , and your UX research is a surefire way to achieve that. 

As a best practice, we recommend sharing the highlights of your study on your company's internal communications channel—be it Slack or Teams. You don't need to write more than a paragraph to do this. Focus on the key findings and their business applications. 

Best practices for presenting UX research findings

At this point, you've created a quality UX research report and are ready to head into your presentation. Presentation nerves are normal. But there are few things you can keep in mind to lessen them.

Practice makes perfect 

Before your meeting, practice your presentation with a colleague who isn’t part of the research team. Not only will this build your confidence, but they may be able to shine a light on points that you've overlooked. 

For example, you may have used some UX terminology in the presentation that they aren't familiar with, or find that one of your sections goes on a little longer than anticipated. 

Any feedback is super helpful for improving your report, so don’t be afraid to ask your colleagues for their honest thoughts! 

Enhance your soft skills 

Confidence is a huge part of effective presenting, helping you come across as credible, knowledgeable, and trustworthy. 

It's easy to improve your soft skills with a few simple tricks: project your voice to the back of the room, avoid using 'uh's' and 'um's', and make eye contact with your audience. 

Be concise 

As the saying goes, time is money! You'll rarely, if ever, have more than half an hour to present your findings to stakeholders, so you'll want to be as concise as possible. Less is always more. 

Too much raw data and excess insights can overwhelm executives, so narrow down on what's relevant to your audience.

Time to shine: Presenting insight

Armed with this information, you're ready to roll into your meeting and knock your stakeholders' socks off. Hopefully, you’ll leave the room with the go-ahead for your design team to spring into action, along with some additional budget for new research projects.

Relax. Trust yourself and the work you've put in to get to this point. You've got this. 

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How to Present UX Research and Turn Insight to Action

Most companies know the importance of UX research in building sustainable and user-friendly products that meet the needs of their audience.  

However, conducting the research is one-half of the equation. Presenting UX research in a way that compels stakeholders to take action is the second half.

Without adequate reporting, research is just a pile of data. Reporting, by way of presentation, makes your data actionable. By adopting effective UX presentation techniques such as storytelling, visualization, and slides, you ensure that your research influences the development process instead of ending up in storage without being used.

In this article, we’ll discuss:

• What is a UX research presentation
• Why UX presentations are important 
• The challenges of presenting UX research
• 9 Tips to Improve Your Research Presentations

What Is UX Research Presentation? 

A UX research presentation is sharing insights from your user research findings with stakeholders. You make recommendations for product improvement and capture decisions from research methodologies and testing phases. 

UX research presentations require you to condense your research notes , insights, and recommendations into 8-10 captivating slides that justify the research and compel stakeholders to take action. Sharing your research findings can help the design and product teams to:

• Make design decision
• Refine existing user needs
• Prioritize their workflow
• Develop a product roadmap based on your recommendations
• Write new user stories
• Improve usability of your product

Why Is UX Presentation Important?

Make Sense of Your Research Findings

Research presentations are an opportunity to share your findings in an easy way for stakeholders to understand. A good presentation fulfills the following:

• Describes the goal of the research and gives context about what happened during the UX research process . For example, you may have made some assumptions about your target audience, encountered bias, or failed to include a user group during the planning phase
• Explain the why behind each research outcome that rationalizes why research participants liked or didn’t like a feature of your product
• Inform decision making for the product team to help them prioritize resources during development

Quickly Relay Findings

Sharing research findings ensures that nothing slips through the cracks and decisions are relayed quickly with the team. In this scenario, a presentation is not a 60-page document. Instead, it’s a UX research nugget made up of high-priority action items that require immediate attention.

Capture Insights and Make Informed Recommendations 

The most essential element of a good UX presentation is sharing the right insights and making recommendations that lead to a successful product launch. Research repository tools like Aurelius allow you to analyze large batches of raw research data faster. This way, it’s easy to draw insight and make recommendations that lead to product success.

Document Your Process for Future Use

You can document processes that didn’t work as insights and explain the why behind methods that worked. It ensures that you don’t repeat the mistake in the future. In addition, your team can use your presentation as a reference to make smarter design decisions and as a background for product update research.

Improve Your UX Research Process

You can’t move forward if you don’t learn from the past. A UX research presentation is an opportunity for the product team and stakeholders to reflect on the decisions made during the product development. It’s hindsight that ensures designers will avoid patterns that underperform or overperform in testing. 

What Are the Challenges of Presenting UX Research?

Lack of trust in qualitative data .

This mostly happens with stakeholders who have a background in data science. They do not trust results from qualitative research because they say that findings are not statistically significant and do not hold any value. For example, you’ve interviewed 20 people as part of your research, but your audience is squirming because they think that’s a small sample size.

One way to get past this constraint is to be upfront about limitations in your UX research. Skeptics are more likely to trust you when you admit to the shortcomings of qualitative research.

Another way is to explain that qualitative research may not be statistically significant, but it is often statistically representative of your larger audience.

Keeping Bias Out of the Results

It’s not enough to be aware of your bias as a researcher. It’s also important not to fuel bias among your audience. 

Be careful how you draw insights from research. Share the research findings, tell the audience what the study doesn’t show, and advise how to use the results to make changes. 

Remind your audience that the objective of UX research is to collect information, not create absolute truth. So, you form a hypothesis and try to prove it, but it’s not perfect as some may wrongly assume.

Properly Conveying the Participant’s Perspective to Stakeholders 

Empathy is a huge part of conducting research. It’s understanding the frustrations and emotions of research participants and conveying these unique viewpoints in a way that your audience understands. 

Using visuals such as video or audio recordings during your presentation is a great way to communicate emotion in a genuine and unfiltered way. 

Inspiring Action

Perhaps the biggest challenge for UX researchers is turning research insight into action. You’ve collected feedback through multiple UX research methods , made recommendations, and given an excellent presentation. But it’s all meaningless if stakeholders don’t take action.

Apart from the reasons we’ve mentioned above, such as distrust in research data and lack of understanding, scientists found that personal trust between audience and researcher plays a role in convincing stakeholders to take action. 

Trust-building is a crucial skill for every researcher. It’s easier to drive action when you have a relationship with stakeholders. 

How to Create Better UX Research Presentations

1. know your audience.

You’re better able to capture and retain audience attention when you speak directly to their interests. One of the biggest mistakes first-time researchers make when presenting research is not reading the room and just going through your slides. It’s impossible to make an emotional connection with an audience you don’t know.

When you know your audience, you can tell a story that immediately connects you to your audience and sets the tone for the rest of your presentation. You can also tailor your deliverables and recommendations to the interest and needs of your audience. 

For example, if you’re speaking to C-level executives, you’ll discuss how the research findings could increase conversion rate, revenue, and customer retention. For the product team , you’d focus on how research could improve user experience and remove obstacles that customers previously faced. 

2. Opt for Quick Findings Over Detailed Reports 

One of the debates for teams when presenting UX research is choosing whether to share a full report or quick findings.

A detailed report is long-form. It gives you the freedom and space to describe your findings in detail and make comprehensive recommendations. It usually ends up being 30-40 pages long.

In reality, a CEO or C-suite executive on the move won’t have time to sit through a 30-slide presentation. Instead, they want something quick, efficient, and concise. You can achieve this goal through UX research nuggets .

Making your research presentation efficient forces you to eliminate fluff and stick to the most essential information to help stakeholders take action.

Include the original goal of the research and 4-6 key insights. Then, attach recommendations and next steps to key i nsights.

3. Embrace Storytelling

Stories are the fastest way to connect with a cold audience. According to researcher Paul Zak , stories cause the brain to produce oxytocin, a feel-good chemical related to empathy and a desire to cooperate. 

In another research, Princeton University Neuroscientist Uri Hasson researched the effect of storytelling on the brain . He found that listeners’ brain activity synced on a deep level with the storyteller’s brain activity when telling a story. Intentional stories that have a tie-in with the research topic move the audience to take action.

A few tips to guide you when using storytelling during presentations include:

• Tell a story your audience can relate to
• Use details to transport the reader to the scene so they can experience it
• Make it personal
• Ensure the story relates to the research topic

4. Use an Inverted Pyramid

With the inverted pyramid, your most important information sits at the top. The first section of your presentation contains:

• What is the problem I want to solve?
• Who am I speaking to? (teammates, manager, decision-makers, engineers)
• Why am I speaking? (What is the desired action you want the audience to take)

Use a high-level overview slide to cover the first section. Your audience is more likely to sit through your entire presentation if they understand the value at a glance.

The second section is the body covering the argument, controversy, evidence, and supporting visuals. The final part is the tail that summarizes the presentation and includes any additional information.

5. Simplify Data with Visualization 

Vision is our primary sense for understanding the world around us. The human brain processes and retains visuals faster than text. Your presentation should have more visuals than text. Always remember the golden rule – show, not tell.

Large blocks of text are boring. Visual aids such as infographics, videos, screenshots, gifs, and charts break up text and engage your audience. Where text can quickly become complicated, visuals clarify information and make information easier to digest and remember.

A few visualization tips to remember:

• Use consistent fonts, colors, and icons when designing your presentation
• Use graphs and charts to present data
• Do not add multiple graphics in one slide. One message per visual
• Use the right graph type to communicate clearly
• Edit ruthlessly
• Use muted colors

6. Keep it Short

The human mind can only store 3-4 things at once. So, focus your research outcomes on three to four key insights and recommendations you want your audience to take away.

Keep your presentation within 20 minutes. I know it’s hard, but you shouldn’t share everything you learned in the study during the presentation, or you’ll overwhelm your audience. 

Share high-level information during the presentation and send the research report as a PDF or email so everyone can look further into the research. In addition, you can use Aurelius to share a live link of an automatically generated report with your audience.

7. Use Slides During Presentations

Split your slides presentation into three sections:

• What we did – discuss your research process
• The finding slides – Key Insight slides
• What to do next – Recommendation slides

Each slide should have a heading that summarizes an important finding and explains the impact with visuals. Use quotes taken from research participants to support key insight.

When using video clips, you don’t have to share the entire recording. Instead, trim it down to the key scenes or combine several sequences about the same key insight into a 30 seconds reel.

Ensure you’re using images taken during the research process (ethnography, observation, usability testing sessions) to show participants in action with the product. Again, it’s more likely to elicit an emotional response than using generic images.

Focus each key insight slide on the user. It should distill their personality, behavior, needs, use of your product, and what happened during user testing. Then, prioritize the most critical information into five slides.

8. Give Recommendations and Next Steps

Your UX research presentation should include recommendations based on key research insight. For every problem, have a recommendation. Then, tell your audience how the research should be incorporated in design or product updates .

Also, don’t forget to demonstrate the value of your research. Show your audience how the recommendations will support your company’s goals and impact the product roadmap.

9. Ask Listeners to Save Questions Until After the Presentation 

You can either allow your audience to ask questions during or after the presentation. Asking questions during the presentation will enable you to clear any confusion on the spot and carry everyone along. 

However, it’s distracting each time you’re interrupted during the presentation. You’ll also risk losing the audience if the question isn’t relevant to the specific section you’re talking about.

The second approach is better. You ask your audience to save questions until the end of the presentation. This method ensures that you maintain a great flow throughout the presentation and answer all questions at once.

10. Share Your Research

Your UX presentation only contains high-level recommendations you want your audience to implement. However, you still have great insight that provides context, and you couldn’t share those during the presentation due to time constraints. 

You can create a more enriched report in Aurelius and share it with key stakeholders after the presentation to make it stick.

However, sending emails, PDFs, or a link isn’t enough. People are busy. Emails get buried, and attention span is low. 

If you want your research to be implemented, send follow-up emails and reach out personally to the executives. Share the report in your company’s internal knowledge base with a relevant title and tags, so it’s easy to find. 

If you have a departmental or company Slack, share it there, so they see the presentation in multiple places. In addition, you can integrate Slack and Jira with Aurelius to share your findings with other teams.

Focus on Showing Value That Stakeholders Want to See

Congratulations! You’ve created a value-driven UX research presentation. But it’s not ready yet. Read through your slides again. Does your presentation reflect the goals you promised stakeholders when you set out on the research journey? Have you demonstrated value in a way that even non-UX audience members would understand?  

These are questions to answer as you wrap up your UX presentation slides. Be ruthless when trimming the fat from your presentation. Just because your discovery is exciting to you doesn’t necessarily mean it’s valuable to stakeholders. 

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UX Research Presentation

Learn how to design and structure an effective ux research presentation to showcase your research findings to teams and stakeholders..

Last update 29.07.2024

After you’ve created your research plan , recruited participants, conducted and analyzed the study results, it’s finally time to present your findings to colleagues, stakeholders and other people involved in the project. 

But how to make sure you nail the presentation, make it engaging, structured and most importantly – convincing?  

Read further to find our best tips for presenting the results of your UX research together with the collection of some of the best UX research presentation templates out there!

Key Takeaways: 

➡️ A UX research presentation is used to showcase your research findings to colleagues and stakeholders.

❗ It helps to influence decision-making , inspire action and generate empathy towards users and their problems.

✅ A research presentation is an alternative to a UX research report .

🧠 You don’t have to create a presentation from scratch, there are many free templates available online.

What is a UX research presentation? 

A UX research presentation is the process of presenting research findings to colleagues and relevant stakeholders. The goal of conducting the UX research presentation is to communicate results of the research activities you’ve performed, share relevant insights and critical problems you’ve uncovered and propose ideas for solving them.

It can also be described as an alternative to a user research report . However, while user research reports are often presented in a form of long complicated documents, UX research presentation is a faster and more convenient way to present your findings in an easy to understand and visually appealing way. If you want to learn more about UX research reports, you can check our guide or watch the video below. ⬇️

The goal of a UX presentation

The primary goal of a UX research presentation is to effectively communicate your research findings to other people involved in the project. However, apart from that, it holds several other benefits:

• Generate empathy : a good and engaging UX research presentation can help you explain user’s problems, needs and expectations to other team members and, therefore, generate empathy. This helps to humanize the user experience and shows its value even to people who may not understand it.
• Influence decision-making : by demonstrating the findings of your research, explaining their value and importance, you get an opportunity to prioritize specific design changes and convince stakeholders to invest in UX . 
• Facilitate collaboration : a UX presentation explains your research activities and their results in a way that is comprehensive for everyone, even the ones not involved in the product design process. This makes collaboration between teams easier, helps to spread awareness about the products, users and necessary changes. This collaborative approach encourages discussion and helps you come up with better solutions to users’ problems.
• Inspire action: The ultimate goal of a UX presentation is to drive action and implementation of the research findings. You should not only explain the problem, but also your ideas and recommendations on how to solve them.

How to create engaging UX research presentations

Let’s take a look at our 5 go-to tips on how to present research data in UX presentation:

1. Keep it short

Resist the urge to share every single detail of your research. Make your presentation relatively short and straight to the point. Focus on explaining the key insights and keep in mind your audience’s short attention spans. If you make the presentation too long, you risk boring them and losing their attention. 

Try to avoid putting any unnecessary information in your presentation and distill your research findings into clear, concise messages.

2. Show, don’t tell

The key in putting together a good UX Research presentation is making it highly visual. Empathize with your managers, stakeholders and other team members who haven’t been a part of your research process. They probably only have a vague understanding of the problem and presenting them with a few slides of plain text won’t make it much better. 

Your goal here is to create a clear and convincing showcase of the research process , the problem you’ve uncovered and your proposed solutions. To do that, focus on showing rather than telling . 

Imagine you’re talking about a specific problem users encounter, for example filling out the registration form. Instead of talking about it for 5 minutes straight, show a quick clip of a user experiencing that problem during a usability test. This will help to understand the problem better, empathize with the user and will save you time on long boring explanations.

3. Use storytelling

Make sure to use compelling visuals in order to support the story you’re telling.

4. Make it actionable

The main goal of your presentation is to highlight critical problems users face and present potential solutions. Therefore, after your presentation your audience should have a clear idea what needs to be done, how it will help and who is going to work on making the changes. 

Avoid being vague and unclear in your recommendation statements and focus on explaining and supporting your solutions with relevant data .

5. Encourage discussion

Encourage discussion among your audience as well as vocalizing any other questions , comments or concerns that arise. This will help to engage them even more and promote a better understanding of your research findings. 

And not only that! The biggest benefit of encouraging communication during your presentation is that by listening to their opinions and concerns you’re able to fine-tune your solutions to the problems, come up with better ones and overall just generate more effective ideas for improvement.

Things to avoid in a user research presentation

When preparing a user research presentation it’s important to keep in mind potential pitfalls that can influence its effectiveness. Here’s a list of mistakes to avoid when presenting the results of your research:

• Using too much jargon and technical language : remember, that not everyone in your audience is familiar with complex UX terms and internal jargon. Use a simple language, maybe even a conversational tone to make sure everyone understands what you’re talking about.
• Lack of structure: going back to the topic of storytelling, try to organize the information you’re going to present in a structured manner and give it a logical flow. 
• Cluttered slides: don’t overload your slides with information. Use concise bullet points, key phrases, and compelling visuals to convey information effectively. Make sure your presentation’s design is not too flashy, so that it doesn’t distract the audience. 
• Getting lost in details : avoid focusing on little details that don’t matter and instead try to explain how your research findings and their implications can benefit the bigger picture and the product overall.
• Lack of preparation : your presentation should be easy to listen to. Practice before you present and make sure that you don’t run through the slides, stutter or forget anything. A confident delivery will assure that the audience hears and understands you, instead of getting distracted by your poor presentation skills.

UX research presentation example

Now that you know the keys to effective research findings presentation, let’s take a look at an actual UX research presentation example. The UX research presentation example you see below is created by Visme and can be also used as a template, which we’ll also leave a link to.

This presentation is a great example of how you can provide an informative delivery of key insights and actionable recommendations.  

The structure of your UX research presentation can vary based on the objectives and the main information you want to convey, however, most of the times all presentations will follow a similar structure, same to the one in this UX research presentation example:

• Research Methodology
• Participant Profiles
• Key Findings 
• Recommendations

See full UX research presentation example .

UX Research Presentation Example. Source .

This example is great because it presents information in a quick and easy to understand manner, together with the clean minimalistic design. Therefore, the audience is able to gauge all the necessary details about the research in just a couple of slides. The only thing that it is lacking is more application of the “show, don’t tell” principle . 

Depending on the research method , we’d recommend adding some powerful quotes from the user tests , as well as video recordings of participants facing their primary problems with the product. This would help to generate empathy and help the audience understand users better. 

UX research presentation templates

1. ux research presentation template by visme.

A customizable colorful template that will help you condense the findings of your UX research into small bits and present them in a digestible way.

📥 Get the template

2. UX Presentation Template by Miro

A template by one of the most popular whiteboarding platforms that is available on their free plan and is perfect for presenting your user research findings to the team.

3. User Research Presentation Template by Furquan Ahmad

A beautifully designed report template available to anyone in the Figma community. The author of the template even provides a video explaining the step-by-step process of creating a good UX research report.

4. UX Research Presentation Template by Decoding Research

This is a paid template with 25+ slides to help you present your research findings. The template is available for download as PowerPoint and Keynote in English and Spanish.

5. Research Findings Presentation Template by Salman Farsi

A template created in Miro by an experienced Product Designer to speed up the report/finding presentation process and focus more on the content.

6. Usability Testing Results Presentation

A customizable template specifically to help you present your usability testing findings in a clear and visually appealing way.

📥 Get the template  

Wrapping up

Now that you know how to put together a UX research findings presentation, it’s time to take action! Conduct your study, empathize with users and do your best to solve their problems with your product.

And for the research part of it, UXtweak is always here and ready to help. Leverage our numerous UX tools, analyze data and generate custom PDF reports for your research presentations! Create a free account and start today!

Give a Try to Our UX Research Tools!

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FAQ: UX Research Presentation

You can structure your research findings presentation in the following way:

• Context: explain the problem and the background
• Research Goals: describe what you were trying to achieve
• Methods: what research methods did you use
• Findings: Present the key insights
• Analysis and recommendations: Interpret the findings and provide actionable next steps

When presenting UX research findings, consider the following tips:

• Keep it short
• Show, don’t tell
• Use storytelling
• Make it actionable
• Encourage discussion

UX Research Framework

Ux research bootcamp, topics: ux research basics.

• 01. UX Research Basics
• 02. Remote User Research
• 03. UX Research Plan
• 04. UX Research Questions
• 05. UX Research Methods
• 06. Quantitative vs. Qualitative Research
• 07. UX Research Strategy
• 08. UX Research Process
• 09. UX Research Report
• 10. UX Research Framework
• 11. UX Research Presentation
• 12. UX Research Bootcamp

UX Research Basics

Remote user research, ux research plan, ux research questions, ux research methods, quantitative vs. qualitative research, ux research strategy, ux research process, ux research report.

• Card Sorting
• Tree Testing
• Preference Test
• Five Second Test
• Session Recording
• Freeform Interviews
• Study Interviews
• Mobile Testing
• First Click Test
• Prototype Testing
• Website Testing
• Onsite Recruiting
• Own Database
• Documentation
• Product features
• UX Glossary
• Comparisons

The right way to structure a UX research report

I spent hours staring at blank Google Docs or Google Slides when creating a user research presentation. Finally, it got to the point where, instead of focusing on the actual content, I decided to try a plethora of tools and templates to help me.

It wasn’t that I didn’t know what to write. I didn’t have the right color palette or beautiful graphics (I’m not a designer, after all). So I tried notes, Notion, Miro, some obscure tools that no longer exist, and I downloaded an obscene number of Keynote and Google Slide templates. There was even a point where I  bought  slide templates on Etsy. 

However, the real problem was not the formatting, design, or aesthetic of my research reports—as much as I wished it was because that was a lot easier to solve than the real problem. I had no idea how to structure my research reports. I was constantly faced with writer’s block, staring at the blank pages, knowing that I had to present findings and the clock was ticking. Nothing is more complex than creating something from scratch.

.css-1nrevy2{position:relative;display:inline-block;} Structure by research themes

The first and most common way of structuring reports is by themes. In this structure, you use what you learned from synthesis to guide how you write the report. But what exactly is a theme?

After  affinity diagramming , you will have clusters of information. For example, if I conducted a study on how people decide on where to travel next, I might see the following groups come up:

Inspiration from social media (Instagram, blogs)

Recommendations from friends, family, or communities

Going to a place you’ve been before and enjoyed

Using package or vacation deals

Partner, spouse, or friend wanting to travel somewhere specific

Discounted trip finders 

Choosing from a bucket list of destinations

Randomly selecting a destination that sounds cool

Now, that is a lot to report on in and of itself! If I could help the team better understand this decision, I would focus on the top three to five themes with the highest number of participants. Let’s say I spoke to 20 people, and the top three decision-making factors were:

Inspiration from social media (Instagram, blogs)—17/20 participants

Recommendations from friends, family, or communities—14/20 participants

Using discounted trip finders—13/20 participants

I would use these three themes as the structure of my report, starting with the most common theme and ending with the least. Within the report, I would include:

Theme title

Theme summary, which includes bullet points of the main one to three findings within the theme

A deep dive section, including the insight behind the finding, quotes, videos, or audio clips of each finding

So, this would then look like this:

Theme title: Inspiration from social media

Theme summary:

Finding one: People follow travel influencers on social media (e.g., Instagram and blogs) to constantly be up-to-date on where to travel next

Finding two: People create lists, boards, or collections to save all the destinations they find from influencers or on social media and return to them when they want to travel

Deep dive into finding one:

Many people love to daydream about travel, and there isn’t a better way to do that than getting lost on social media. Jake opens Instagram during work one day because he overheard a colleague talking about a recent trip. Jake knows he has some vacation days left, so he goes to his favorite Instagram travel accounts and starts scrolling. He remembers he started collecting a few places he’d like to go and looks through them, deciding on the top two. He makes a note to look up the prices later tonight, after work, and look into some potential dates. Although he wishes he could book the trip right then and there, it is too complicated to do during work, so he waits until later.

“Yeah, I just got this travel bug suddenly after I heard some people talking, and as soon as I saw the photos on Instagram, I was like, I  have to go. I wish I could have just booked it immediately, but figuring out dates, airlines, hotels, and budget takes focus, so I just look into it when I have more time.”

By following this structure, you can lay out the most important information you found for stakeholders to quickly get the most critical findings. 

Three unexpected ways a research repository makes your life easier

Research goals and questions.

I used the theme template frequently for quite a few years, without deviating much. However, I still saw confusion at times with some stakeholders. With this structure, the answers to their questions or the research goals weren’t always straightforward. I then decided to try another format.

Instead of organizing the findings by themes gathered in clusters, I went straight to answering the research goals or questions aligned on at the beginning of the project. The incredible impact of this structure was that it directly answered what the stakeholders needed to know.  

If we take the example from above, let’s say the research goals were to:

Understand people’s current mental models around deciding on where to travel to next 

Discover pain points behind deciding on where to travel 

Identify the tools people currently use when getting inspired and deciding on where to travel to next

So, instead of grouping by themes, I would structure it like:

Research goal one title

Finding summary, which includes bullet points of the one to three findings relevant to the goal

Finding one directly related to the research goal

Evidence of finding one

Finding two directly related to the research goal

Evidence of finding two

Finding three directly related to the research goal

Evidence of finding three

This way, the evidence you present is directly related to the study’s goals and the information stakeholders need to make decisions. Take a look at my  sample UX research report template here  (in exchange for your email, please)!

What we learned from creating a tagging taxonomy

Usability testing.

Now, I have found that usability testing is its own type of report and template. So I use one of the initial templates but then add a separate component that analyzes the usability aspect. Since it is slightly more manageable, I usually use the theme template to begin my usability test and then dive into the prototype findings. Still, I usually only highlight the top two themes to ensure the presentation isn’t too long. 

The main difference here is the concept/prototype analysis section. There are a few ways to structure analysis when it comes to usability testing. The two main ways I have had success with are:

Screen-by-screen analysis, which includes a photo of the screen and annotations of feedback 

A flow analysis, which includes bullet points of feedback 

If you are doing any quantitative usability testing, such as measuring time on task or task success, include a stoplight chart

The way I decide whether to use screen-by-screen or flow analysis depends on the stakeholders’ needs and the depth of feedback I received from participants. For example, if I find that each screen received a lot of feedback, I will do that analysis. However, if the team needs to understand the flow of the prototype, I will break that up into several slides to demonstrate the feedback on the overall flow.

So my usability testing reports are generally structured like:

Theme title one

Theme title two

A deep dive slide, behind the finding, quotes, videos, or audio clips of each finding

Concept/prototype analysis 

Reminder of the prototype

Screen-by-screen or flow analysis

If applicable, a rainbow chart 

These three structures cover the most common reports/presentations you will encounter as a user researcher. I highly encourage you to try different approaches within these structures by always thinking of your audience first and gathering feedback after each presentation!

If you’re a Dovetail Analysis+Repository or Enterprise customer, you can make awesome-looking reports in Dovetail using Stories. Check out our guide for building beautiful reports here .

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Creating an engaging user research presentation

To be perfectly honest: We at Condens are not the greatest fans of making stakeholders experience user research only through presentations. Given the chance, we’d always opt for involving stakeholders throughout the research process which is much more effective in achieving a common understanding.

But we also know that this is not always possible due to time constraints or if you want to share findings beyond the core team. In this case a presentation can be a useful tool.

There is already a lot of great material about how to give good presentations in general , choosing a story outline and effective body language - no need to replicate that. That’s why this article focuses specifically on presenting findings from user research.

It starts with the characteristics that make user research presentations particularly challenging, explains how to structure the presentation and then gives practical examples of effective slides.

Challenges of user research presentations

Structuring a user research presentation, visualizing user research insights in slides.

Note: You can download the presentation with example slides here ( Google Slides or PowerPoint ).

Delivering a good presentation is never easy no matter what it is about. On top of that, there are some difficulties that are unique to presenting results of a UX research study. We will explain these difficulties below and give some solutions to overcome them.

Challenge No. 1: Distrust in qualitative data

Especially colleagues with data science background are often sceptical towards qualitative research results and their explanatory power. The typical chain of reasoning is that findings are not statistically significant (which is often true) and therefore don’t hold any value (which isn’t true).

An approach that Christopher Nash from Dropbox uses when sharing findings with sceptical stakeholders is to be very explicit about the shortcomings of qualitative research. This sounds counterintuitive at first as it seems to weaken one’s position, but it actually helps. Christopher’s explanation is that the skeptics are particularly worried if findings are presented with overconfidence and admitting certain shortcomings lessens this worry.

Challenge No. 2: Conveying the participant’s perspective to stakeholders

A large part of UX research is understanding the viewpoints of people. This often involves feelings and emotions. Conveying these viewpoints genuinely such that the audience fully comprehends them within the limited time of a presentation is difficult.

An effective way to address this is to show clips of audio or video recordings during the presentation. Firstly, this increases credibility as stakeholders hear and see evidence directly from the participant and not filtered through the researcher. Secondly, it retains the richness of information including gestures, facial expressions and tone of voice which jointly form a stronger image in the head than any abstract summary could.

Challenge No. 3: Keeping bias under control

Researchers not only need to be aware of their own bias when running a study, they also have to be mindful of not prompting and fuling bias among their audience. The way findings are framed during the presentation has a large impact on the audience’s perception and the challenge is to not lead colleagues or clients down a wrong path.

To counter this risk be particularly careful how you formulate conclusions. Don’t only state what the results show but also what they don’t show and give guidance how to further use the findings.

In addition, it helps to remind stakeholders that research is about gathering information, not producing absolute truths. The goal is to increase certainty about a hypothesis but it will not yield perfect clarity.

Challenge No. 4: Inspire action

One of the most frustrating experiences for a researcher is if their work doesn’t have any impact. You may have done a great job conducting the research, coming up with findings, creating a compelling slide deck and giving a stunning presentation. But all that is worthless if the results don’t lead to any specific action.

Colleagues or clients may disregard research results for multiple reasons. Besides distrust in the data (see challenge 1) and a too shallow understanding (see challenge 2), scientists found out decades ago that the level of personal trust between the researcher and the audience plays an important role.

Chiesha Kaihani, a research manager from San Diego with a background in psychology, has realized this early on and advocates to build “genuine friendships with stakeholders whenever possible”. Trust is built on credibility and a central prerequisite to get people to act upon research results.

With a bit of experience you will learn to anticipate the challenges you are going to face and can adjust the presentation accordingly.

A good presentation structure takes listeners by their hand and guides them through the talk smoothly. The goal of the structure is to create a logical sequence that makes it easy for the audience to follow and provides orientation to understand information in context.

Below are four tips for an effective structure and an example outline commonly used for UX research presentations.

Keep it short

The working memory of human beings can only store three or four things at a time . Instead of presenting all the findings from a study, focus on the 3 key points your audience should walk away with.

Resist the urge to share everything that the study revealed. We know you put a lot of effort into the research, but don’t diminish the key findings by overwhelming the audience with too much information.

Present information sequentially

Show one piece of information at a time and allow listeners to process what they hear. This means only having one main idea per slide to avoid information overflow.

Then, organize slides such that each piece builds on the previous ones and helps the audience to gradually see the bigger picture. The audience should always be aware how the currently discussed topic fits into the context of the entire project.

Set a goal up front

Starting the presentation by clearly stating what you want to have accomplished by the end of it is generally a good approach. An example could be: “After this presentation and the following discussion we want to have a decision which prototype to go with.”

This provides an imaginary finish line and definition of success everyone can orient by. If the goal has been achieved it means the meeting was productive and - almost equally important - it feels like it as well.

Be clear about when questions should be asked

Usually there are two ways to handle questions. The first is to allow questions during the presentation. This allows to resolve possible confusions early on and ensure everyone stays on board. On the other hand, you may lose attention especially if the questions are very specific and not relevant for the entire audience.

The second approach is to ask listeners to save questions for the end. For larger audiences this approach is suitable as it doesn’t break the flow and some questions may sort out in the course of the presentation.

Here is a common outline for user research presentations. It starts by introducing the goal of the project and the study setup. The findings make up the central part and it ends with recommendations and next steps.

This topic is deliberately covered at the end of this article on purpose since it should also be the last step in preparing a user research presentation. Defining the overall message and structure first will save a lot of time because you know what it is you want to visualize.

Below you find some typical slide visualizations which you can use as an inspiration for your own presentation.

[Download the full slide deck here as Google Slides or PowerPoint ]

Key finding slide with quote

In this slide the headline describes the key finding and there is an exemplary quote as well as a more detailed description below. It’s ok to edit quotes for clarity and brevity. Including additional information about the participant – in this case the name, age and user segment – allows the audience to understand the quote in context. The slide also displays how often a certain topic was mentioned, which is common practice especially to identify outliers.

Key finding slide with image

This slide has a similar layout with the key finding in the headline, but uses an image that a participant provided to empathize the message and add more detail. Showing the participant in action, their typical environment and screenshots from designs make good images for presentations.

Key finding slide with video clips

Showing video clips is a great way to convey information in its full richness. Don’t share the entire recording, but create a curated collection of clips which contain the key scenes. You can also combine multiple sequences about the same topic into a highlight reel.

User journey map

A user journey map can make a good slide to provide an overview of a process. Depending on the complexity, it may make sense to hide the map at first and reveal each step sequentially to not overload the audience. You may also have follow up slides that show each journey step in more detail and provide further examples.

Combination of qualitative and quantitative data

This is an example where quantitative data from product analytics is combined with qualitative data from user interviews. The quotes from the interviews show up next to the respective group in the chart to illustrate the users’ motives.

Want to read more? Check out the articles about note taking and user interview analysis .

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UX Research Report PPT Template

Number of slides: 12

Communicate your user research findings in a compelling UX Report presentation. After your successful customer interviews, it’s time to gather the data and give your team valuable insights that help cater to your users' needs and improve the product design process. This UX Research Report in PowerPoint includes visually-engaging slides to share your key findings, personas, research process, recommendations, and more.

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Share your UX research findings with a compelling presentation

Ux task slide.

Start your UX Research Report presentation by stating the product issue you want to solve. Then, showcase the tasks given to the users during the tests. This information will give your audience a quick overview of your user research goals and how you approached them. 

User Profile Slide

Share the profile of who you interviewed for this UX research so your team can put a face to the information received and understand where these insights come from. Use this slide to deliver key characteristics of your personas. 

PowerPoint Slides for UX Research Findings

The moment of truth. The UX Research Report Template comes with several slides to showcase your findings. You’ll get, for instance, amazing data-driven charts to share key information or elegant quote slides where you can add your users’ words. There’s also a full comparison table that allows you to contrast your findings and guide your team toward the best product decisions.

What’s UX Research?

User Experience Research is the process of learning what your users want and need from your product or service through different research techniques and delivering actionable insights for your team

The PowerPoint Template for UX Professionals

Ideal for UX researchers, UX designers, product managers, content strategists, and anyone in the tech industry who needs to share the user’s voice with different stakeholders

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What makes this UX Research Report presentation template so unique is its incredible Figma-inspired design that makes UX professionals feel at ease while leading each session.

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How to Create a UX Research Report That POPS

• May 16, 2023

• Recording & Transcription
• Supports +30 languages
• AI Meeting Notes
• AI Multi-Meeting Insights
• Auto push to +5000 tools

Let’s jump straight to the point: nobody – and I mean NOBODY – has the time to read a 10-page long UX research report. We’re living in the digital age. Things are fast and fun. Our attention span only just pips that of a goldfish so you should always, always, ALWAYS write up your product research report with that in mind.

With your current plan gone for a burton, you might be left feeling daunted and hopeless. How could you possibly condense all your hard-earned research into something that can be read in a flash? 

Fear not, young padawan, there are plenty of ways you can make your UX research presentation entertaining and informative. In a moment, we’ll get down to the nitty gritty details, but first, let’s briefly cover the basics.

Oh, and don’t forget the obvious: the user knows best – even if Ian doesn’t think so.

@tldv.io We love constructive criticsm #productmanager #product #tech #productmanagement #corporatehumor #startup ♬ original sound - tldv.io - AI Meeting Recorder

What is a UX Research Report?

A UX research report is the finishing line. You’ve spent dozens of hours planning, researching, and analyzing data so that your product team can make clear and informed decisions. The UX research report is the culmination of all your work, and you must channel it into a concise piece of art that skillfully unravels the data that your long hours of research has revealed.

If the research is planning, writing, and filming a movie, the UX research presentation is the final product – the movie itself. Without a crafty editor, all movies would just be a disconnected jumble of scenes. Your job is to weave a narrative into your research data and unveil what’s needed in a way that excites, entertains, and inspires your colleagues. My friend, you are the director now. 

What Needs to Be Included in a UX Research Report?

Any kind of product research report or presentation should include the following three things.

1. What You Did (and Why)

Also known as the study overview , this section covers why the research was conducted in the first place. What was the purpose of it? Give a punchy introduction , a one-line summary that engages the audience immediately.

Next, you’ll want to cover your research scope :

• The research objectives
• Your methodology
• Your research questions
• A summary of your research participants 

As with the entire UX research presentation, keep it succinct. Don’t ramble or add more detail than necessary. Sometimes less is more. 

2. What You Learned

This is where you want to summarize your  key insights in a simple page. Choose the 3-5 insights that are most valuable to your team. Any more and you’re going overboard. 

This is often the most important part of the entire product research presentation. Make the insights stand out from one another ; make sure they are clear, distinct, and ready to carve out a slice in your reader’s brain so they can live there rent-free in the future.

Use all the skills you have to make these insights memorable. You worked hard to uncover them; don’t let them go to waste by failing to present their full potential.

One of the ways you can do this is by getting straight to the point. Cut the fluff. What did your data reveal and how is that relevant, and important, to the product?

After the summary of key insights, you’ll want to include all your learnings in detail. You still want to be sharp and direct here, but you can include more detail than in the summaries.

If you have any special research artifacts that you can’t fit in in full, like user journeys, archetypes, or competitive analyses, it’s a good idea to include a high-level overview then link to the artifact file for further details.

3. What Happens Next?

Just like with a book, the beginning has to catch your reader’s attention, the middle has to push them forwards, gaining momentum as you go, and the ending has to make a BANG. If you do a great beginning and middle but mess up the ending, your stakeholders will feel lost, confused and irritated. For this reason, you must close the UX research report with a clear call to action .

After being shown the data-driven evidence, the call to action should seem like a natural close to the product research presentation. It won’t draw attention to itself, but rather draw attention to the new goal.

Potential action statements can include:

• Product opportunities
• Design improvements
• Open questions that may require follow-up research

Don’t be afraid of giving recommendations when you’re presenting your research. You are the expert here. You are the one that conducted the research. In this element, you know best.

UX Research Report Tips

If you’re ever short of UX research method ideas, we have a big fat list that you can use for inspiration. Otherwise, you can take a look at the tips below for creating cutting-edge UX research reports.

Empathize With Your Participants

You know that thing humans are capable of? Empathy? Use it.

By truly listening to your users, you will understand their problems and be able to accurately convey their desires to your stakeholders and other teammates.

Use the Voice of the Customer

Could there be an easier way of convincing stakeholders to make a decision than having them hear it straight from the horse’s mouth. By recording your user interviews with tl;dv, you can easily include snippets in your UX research presentation. You can make clips, reels, and highlights of multiple user interviews to really highlight the user’s opinion with their own voice . You don’t need to be a video editing whiz to do this either, tl;dv makes it exceedingly simple.

In fact, tl;dv automatically summarizes each meeting with their GPT-powered AI . You can also use it to generate notes, or even highlights by searching for important keywords throughout your transcripts. Like this, tl;dv will become your new UX research repository .

Not only will the voice of the user be a lot more effective than yours,  you won’t have to pay a penny to use it.  Just download tl;dv for free for  Google Meet  or  Zoom  and get started today.

Make it Visual

When we said nobody wants to read a 10-page report, we weren’t joking. Embrace the visual aspect of presentations. Include images, infographics, colors, shapes, quotes, memes, gifs and more. Make your report engaging in every way possible.

Obviously, we don’t mean to suggest that adding random images will improve your report. Keep consistent to your topic and keep the visualization aspects in the same vein too. So long as the data and what it suggests is coherent in your mind, then it will be coherent in your report too.

A bit of writerly advice: don’t be afraid to write a vomit draft to get your data and ideas for recommendations down on the page. It’ll help you understand it more and nobody ever has to read it. Once you understand it clearly in your head, you can craft it, tweak it, upgrade the design and keep everything consistent and engaging.

Pay Attention to Detail

We’re not just talking with the data here either. If your report is riddled with typos or other grammar errors, nobody is going to give a sh*t about your research. It’ll all be for nothing. Use a spellchecker, then use your eyes, then use a spellchecker again.

Spread it Far and Wide

Don’t limit your presentation just to the stakeholders. Share highlights of your study in your team’s internal communications channel. Everyone in your team should be inspired and motivated by the research you’ve conducted. It’s important that the insights gathered are understood by the entire team, not just the top-level decision makers.

Make it Entertaining

If you haven’t realized, this is 2023. It’s the age of social media, memes, and shorts. Don’t be a Scrooge. Making your audience laugh (on purpose) is the epitome of engagement. They’re far more likely to listen to your next words if you just caused them to erupt uncontrollably.

However, it’s important to keep a level head and remember what the topic is. Don’t try to be funny just to make people laugh. Always keep it relevant, and if you’re getting too carried away, just listen to Ross.

How to Make Your Presentation POP

By now, your UX research report should be rockin’ and rollin’. But not all stakeholders are part of the remote age where a simple email will do. Some still want a good old fashioned presentation, boardroom and all.

This is your time to shine.

For those nervous about the big pitch, keep these 3 tips in mind and you’ll be fine.

1. Remember the 3 Cs

When you speak, be  clear, confident, and concise.  

Be direct but friendly. Deliver your words with clarity, checking yourself for mumbling. Speak with intention.

When you speak confidently, people listen. One of the best tips for being confident is making sure you know your stuff like the back of your hand. When you really know the data you’re talking about, nothing can faze you. No questions can surprise you. You’ve got nothing to be afraid of.

Practice projecting your voice so that you are loud enough to be heard, but also self-assured enough to be trusted. Avoid using filler words and always try to make eye contact with your audience. You’ll appear a whole lot more knowledgeable and credible if you do so.

This means get straight to the point. Don’t hold the stage for longer than necessary. Get up, say your part, show the evidence, and get out of there. Just as nobody wants to read 10 pages, nobody wants to listen for hours either. Be succinct in your delivery and the audience will thank you for it.

2. Practice, Practice, Practice

The best thing you can do if you’re feeling a little nervy is practice. You can try recording yourself using a meeting recording tool if you like so that you can see how you can improve on a rewatch.

You can also grab a partner that isn’t part of your work team. These guys can be life savers as they’ll easily pick up on things that you’re too close to notice. Things like jargon for starters…

3. Don’t Just Read From the Screen

If you have your product research presentation in front of you, it might be tempting to just read what you wrote. After all, that’s why you wrote it, right?

This presentation is meant to engage and persuade, not bore to tears. By talking actively with the audience, you can promote engagement and even ask questions to keep them on their toes. 

If your presentation is definitely in person, you could cut some parts from the presentation slides so that you can talk about them instead. Keep only the most vital information on the slides themselves. You’re there to elaborate.

Take Your UX Research Reports to the Next Level

Now you’re ready to face the world. Gone are the days where bible-length UX research reports were acceptable (or readable). Now is the time to bring your A game.

Pluck from the modern world, entertain and engage, and convey your users’ insights in a way that convinces and persuades your specific target audience. You know them best.

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