creative problem solving 4 steps

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What is CPS?

Cps = c reative p roblem s olving, cps is a proven method for approaching a problem or a challenge in an imaginative and innovative way. it helps you redefine the problems and opportunities you face, come up with new, innovative responses and solutions, and then take action..

Why does CPS work?

CPS begins with two assumptions:

• Everyone is creative in some way.
• Creative skills can be learned and enhanced.

Osborn noted there are two distinct kinds of thinking that are essential to being creative:

Divergent thinking.

Brainstorming is often misunderstood as the entire Creative Problem Solving process.   Brainstorming is the divergent thinking phase of the CPS process.   It is not simply a group of people in a meeting coming up with ideas in a disorganized fashion. Brainstorming at its core is generating lots of ideas.  Divergence allows us to state and move beyond obvious ideas to breakthrough ideas. (Fun Fact: Alex Osborn, founder of CEF, coined the term “brainstorm.” Osborn was the “O” from the ad agency BBDO.)

Convergent Thinking

Convergent thinking applies criteria to brainstormed ideas so that those ideas can become actionable innovations.  Divergence provides the raw material that pushes beyond every day thinking, and convergence tools help us screen, select, evaluate, and refine ideas, while retaining novelty and newness.

To drive a car, you need both the gas and the brake.

But you cannot use the gas and brake pedals at the same time — you use them alternately to make the car go. Think of the gas pedal as Divergence , and the brake pedal as Convergence . Used together you move forward to a new destination.

Each of us use divergent and convergent thinking daily, intuitively. CPS is a deliberate process that allows you to harness your natural creative ability and apply it purposefully to problems, challenges, and opportunities.

The CPS Process

Based on the osborn-parnes process, the cps model uses plain language and recent research., the basic structure is comprised of four stages with a total of six explicit process steps. , each step uses divergent and convergent thinking..

Learner’s Model based on work of G.J. Puccio, M. Mance, M.C. Murdock, B. Miller, J. Vehar, R. Firestien, S. Thurber, & D. Nielsen (2011)

Explore the Vision.   Identify the goal, wish, or challenge.

Gather Data.   Describe and generate data to enable a clear understanding of the challenge.

Formulate Challenges. Sharpen awareness of the challenge and create challenge questions that invite solutions.

Explore Ideas. Generate ideas that answer the challenge questions.

Formulate Solutions. To move from ideas to solutions. Evaluate, strengthen, and select solutions for best “fit.”

Formulate a Plan.  Explore acceptance and identify resources and actions that will support implementation of the selected solution(s).

Explore Ideas. Generate ideas that answer the challenge question

Core Principles of Creative Problem Solving

• Everyone is creative.
• Divergent and Convergent Thinking Must be Balanced.  Keys to creativity are learning ways to identify and balance expanding and contracting thinking (done separately), and knowing  when  to practice them.
• Ask Problems as Questions.  Solutions are more readily invited and developed when  challenges and problems are restated as open-ended questions  with multiple possibilities. Such questions generate lots of rich information, while closed-ended questions tend to elicit confirmation or denial. Statements tend to generate limited or no response at all.
• Defer or Suspend Judgment.  As Osborn learned in his early work on brainstorming, the  instantaneous judgment in response to an idea shuts down idea generation . There is an appropriate and necessary time to apply judgement when converging.
• Focus on “Yes, and” rather than “No, but.”  When generating information and ideas, language matters.  “Yes, and…” allows continuation and expansion , which is necessary in certain stages of CPS. The use of the word “but” – preceded by “yes” or “no” – closes down conversation, negating everything that has come before it.

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How to Be a More Creative Problem-Solver at Work: 8 Tips

• 01 Mar 2022

The importance of creativity in the workplace—particularly when problem-solving—is undeniable. Business leaders can’t approach new problems with old solutions and expect the same result.

This is where innovation-based processes need to guide problem-solving. Here’s an overview of what creative problem-solving is, along with tips on how to use it in conjunction with design thinking.

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What Is Creative Problem-Solving?

Encountering problems with no clear cause can be frustrating. This occurs when there’s disagreement around a defined problem or research yields unclear results. In such situations, creative problem-solving helps develop solutions, despite a lack of clarity.

While creative problem-solving is less structured than other forms of innovation, it encourages exploring open-ended ideas and shifting perspectives—thereby fostering innovation and easier adaptation in the workplace. It also works best when paired with other innovation-based processes, such as design thinking .

Creative Problem-Solving and Design Thinking

Design thinking is a solutions-based mentality that encourages innovation and problem-solving. It’s guided by an iterative process that Harvard Business School Dean Srikant Datar outlines in four stages in the online course Design Thinking and Innovation :

• Clarify: This stage involves researching a problem through empathic observation and insights.
• Ideate: This stage focuses on generating ideas and asking open-ended questions based on observations made during the clarification stage.
• Develop: The development stage involves exploring possible solutions based on the ideas you generate. Experimentation and prototyping are both encouraged.
• Implement: The final stage is a culmination of the previous three. It involves finalizing a solution’s development and communicating its value to stakeholders.

Although user research is an essential first step in the design thinking process, there are times when it can’t identify a problem’s root cause. Creative problem-solving addresses this challenge by promoting the development of new perspectives.

Leveraging tools like design thinking and creativity at work can further your problem-solving abilities. Here are eight tips for doing so.

8 Creative Problem-Solving Tips

1. empathize with your audience.

A fundamental practice of design thinking’s clarify stage is empathy. Understanding your target audience can help you find creative and relevant solutions for their pain points through observing them and asking questions.

Practice empathy by paying attention to others’ needs and avoiding personal comparisons. The more you understand your audience, the more effective your solutions will be.

2. Reframe Problems as Questions

If a problem is difficult to define, reframe it as a question rather than a statement. For example, instead of saying, "The problem is," try framing around a question like, "How might we?" Think creatively by shifting your focus from the problem to potential solutions.

Consider this hypothetical case study: You’re the owner of a local coffee shop trying to fill your tip jar. Approaching the situation with a problem-focused mindset frames this as: "We need to find a way to get customers to tip more." If you reframe this as a question, however, you can explore: "How might we make it easier for customers to tip?" When you shift your focus from the shop to the customer, you empathize with your audience. You can take this train of thought one step further and consider questions such as: "How might we provide a tipping method for customers who don't carry cash?"

Whether you work at a coffee shop, a startup, or a Fortune 500 company, reframing can help surface creative solutions to problems that are difficult to define.

3. Defer Judgment of Ideas

If you encounter an idea that seems outlandish or unreasonable, a natural response would be to reject it. This instant judgment impedes creativity. Even if ideas seem implausible, they can play a huge part in ideation. It's important to permit the exploration of original ideas.

While judgment can be perceived as negative, it’s crucial to avoid accepting ideas too quickly. If you love an idea, don’t immediately pursue it. Give equal consideration to each proposal and build on different concepts instead of acting on them immediately.

4. Overcome Cognitive Fixedness

Cognitive fixedness is a state of mind that prevents you from recognizing a situation’s alternative solutions or interpretations instead of considering every situation through the lens of past experiences.

Although it's efficient in the short-term, cognitive fixedness interferes with creative thinking because it prevents you from approaching situations unbiased. It's important to be aware of this tendency so you can avoid it.

5. Balance Divergent and Convergent Thinking

One of the key principles of creative problem-solving is the balance of divergent and convergent thinking. Divergent thinking is the process of brainstorming multiple ideas without limitation; open-ended creativity is encouraged. It’s an effective tool for generating ideas, but not every idea can be explored. Divergent thinking eventually needs to be grounded in reality.

Convergent thinking, on the other hand, is the process of narrowing ideas down into a few options. While converging ideas too quickly stifles creativity, it’s an important step that bridges the gap between ideation and development. It's important to strike a healthy balance between both to allow for the ideation and exploration of creative ideas.

6. Use Creative Tools

Using creative tools is another way to foster innovation. Without a clear cause for a problem, such tools can help you avoid cognitive fixedness and abrupt decision-making. Here are several examples:

Problem Stories

Creating a problem story requires identifying undesired phenomena (UDP) and taking note of events that precede and result from them. The goal is to reframe the situations to visualize their cause and effect.

To start, identify a UDP. Then, discover what events led to it. Observe and ask questions of your consumer base to determine the UDP’s cause.

Next, identify why the UDP is a problem. What effect does the UDP have that necessitates changing the status quo? It's helpful to visualize each event in boxes adjacent to one another when answering such questions.

The problem story can be extended in either direction, as long as there are additional cause-and-effect relationships. Once complete, focus on breaking the chains connecting two subsequent events by disrupting the cause-and-effect relationship between them.

Alternate Worlds

The alternate worlds tool encourages you to consider how people from different backgrounds would approach similar situations. For instance, how would someone in hospitality versus manufacturing approach the same problem? This tool isn't intended to instantly solve problems but, rather, to encourage idea generation and creativity.

7. Use Positive Language

It's vital to maintain a positive mindset when problem-solving and avoid negative words that interfere with creativity. Positive language prevents quick judgments and overcomes cognitive fixedness. Instead of "no, but," use words like "yes, and."

Positive language makes others feel heard and valued rather than shut down. This practice doesn’t necessitate agreeing with every idea but instead approaching each from a positive perspective.

Using “yes, and” as a tool for further idea exploration is also effective. If someone presents an idea, build upon it using “yes, and.” What additional features could improve it? How could it benefit consumers beyond its intended purpose?

While it may not seem essential, this small adjustment can make a big difference in encouraging creativity.

8. Practice Design Thinking

Practicing design thinking can make you a more creative problem-solver. While commonly associated with the workplace, adopting a design thinking mentality can also improve your everyday life. Here are several ways you can practice design thinking:

• Learn from others: There are many examples of design thinking in business . Review case studies to learn from others’ successes, research problems companies haven't addressed, and consider alternative solutions using the design thinking process.
• Approach everyday problems with a design thinking mentality: One of the best ways to practice design thinking is to apply it to your daily life. Approach everyday problems using design thinking’s four-stage framework to uncover what solutions it yields.
• Study design thinking: While learning design thinking independently is a great place to start, taking an online course can offer more insight and practical experience. The right course can teach you important skills , increase your marketability, and provide valuable networking opportunities.

Ready to Become a Creative Problem-Solver?

Though creativity comes naturally to some, it's an acquired skill for many. Regardless of which category you're in, improving your ability to innovate is a valuable endeavor. Whether you want to bolster your creativity or expand your professional skill set, taking an innovation-based course can enhance your problem-solving.

If you're ready to become a more creative problem-solver, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses . If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

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Creative problem solving: basics, techniques, activities

Why is creative problem solving so important.

Problem-solving is a part of almost every person's daily life at home and in the workplace. Creative problem solving helps us understand our environment, identify the things we want or need to change, and find a solution to improve the environment's performance.

Creative problem solving is essential for individuals and organizations because it helps us control what's happening in our environment.

Humans have learned to observe the environment and identify risks that may lead to specific outcomes in the future. Anticipating is helpful not only for fixing broken things but also for influencing the performance of items.

Creative problem solving is not just about fixing broken things; it's about innovating and creating something new. Observing and analyzing the environment, we identify opportunities for new ideas that will improve our environment in the future.

The 7-step creative problem-solving process

The creative problem-solving process usually consists of seven steps.

1. Define the problem.

The very first step in the CPS process is understanding the problem itself. You may think that it's the most natural step, but sometimes what we consider a problem is not a problem. We are very often mistaken about the real issue and misunderstood them. You need to analyze the situation. Otherwise, the wrong question will bring your CPS process in the wrong direction. Take the time to understand the problem and clear up any doubts or confusion.

2. Research the problem.

Once you identify the problem, you need to gather all possible data to find the best workable solution. Use various data sources for research. Start with collecting data from search engines, but don't forget about traditional sources like libraries. You can also ask your friends or colleagues who can share additional thoughts on your issue. Asking questions on forums is a good option, too.

3. Make challenge questions.

After you've researched the problem and collected all the necessary details about it, formulate challenge questions. They should encourage you to generate ideas and be short and focused only on one issue. You may start your challenge questions with "How might I…?" or "In what way could I…?" Then try to answer them.

4. Generate ideas.

Now you are ready to brainstorm ideas. Here it is the stage where the creativity starts. You must note each idea you brainstorm, even if it seems crazy, not inefficient from your first point of view. You can fix your thoughts on a sheet of paper or use any up-to-date tools developed for these needs.

5. Test and review the ideas.

Then you need to evaluate your ideas and choose the one you believe is the perfect solution. Think whether the possible solutions are workable and implementing them will solve the problem. If the result doesn't fix the issue, test the next idea. Repeat your tests until the best solution is found.

6. Create an action plan.

Once you've found the perfect solution, you need to work out the implementation steps. Think about what you need to implement the solution and how it will take.

7. Implement the plan.

Now it's time to implement your solution and resolve the issue.

Top 5 Easy creative thinking techniques to use at work

1. brainstorming.

Brainstorming is one of the most glaring CPS techniques, and it's beneficial. You can practice it in a group or individually.

Define the problem you need to resolve and take notes of every idea you generate. Don't judge your thoughts, even if you think they are strange. After you create a list of ideas, let your colleagues vote for the best idea.

2. Drawing techniques

It's very convenient to visualize concepts and ideas by drawing techniques such as mind mapping or creating concept maps. They are used for organizing thoughts and building connections between ideas. These techniques have a lot in common, but still, they have some differences.

When starting a mind map, you need to put the key concept in the center and add new connections. You can discover as many joints as you can.

Concept maps represent the structure of knowledge stored in our minds about a particular topic. One of the key characteristics of a concept map is its hierarchical structure, which means placing specific concepts under more general ones.

3. SWOT Analysis

The SWOT technique is used during the strategic planning stage before the actual brainstorming of ideas. It helps you identify strengths, weaknesses, opportunities, and threats of your project, idea, or business. Once you analyze these characteristics, you are ready to generate possible solutions to your problem.

4. Random words

This technique is one of the simplest to use for generating ideas. It's often applied by people who need to create a new product, for example. You need to prepare a list of random words, expressions, or stories and put them on the desk or board or write them down on a large sheet of paper.

Once you have a list of random words, you should think of associations with them and analyze how they work with the problem. Since our brain is good at making connections, the associations will stimulate brainstorming of new ideas.

5. Storyboarding

This CPS method is popular because it tells a story visually. This technique is based on a step-creation process. Follow this instruction to see the storyboarding process in progress:

• Set a problem and write down the steps you need to reach your goal.
• Put the actions in the right order.
• Make sub-steps for some steps if necessary. This will help you see the process in detail.
• Evaluate your moves and try to identify problems in it. It's necessary for predicting possible negative scenarios.

7 Ways to improve your creative problem-solving skills

1. play brain games.

It's considered that brain games are an excellent way to stimulate human brain function. They develop a lot of thinking skills that are crucial for creative problem-solving.

You can solve puzzles or play math games, for example. These activities will bring you many benefits, including strong logical, critical, and analytical thinking skills.

If you are keen on playing fun math games and solving complicated logic tasks, try LogicLike online.

We created 3500+ puzzles, mathematical games, and brain exercises. Our website and mobile app, developed for adults and kids, help to make pastime more productive just in one place.

2. Practice asking questions

Reasoning stimulates you to generate new ideas and solutions. To make the CPS process more accessible, ask questions about different things. By developing curiosity, you get more information that broadens your background. The more you know about a specific topic, the more solutions you will be able to generate. Make it your useful habit to ask questions. You can research on your own. Alternatively, you can ask someone who is an expert in the field. Anyway, this will help you improve your CPS skills.

3. Challenge yourself with new opportunities

After you've gained a certain level of creativity, you shouldn't stop developing your skills. Try something new, and don't be afraid of challenging yourself with more complicated methods and techniques. Don't use the same tools and solutions for similar problems. Learn from your experience and make another step to move to the next level.

4. Master your expertise

If you want to keep on generating creative ideas, you need to master your skills in the industry you are working in. The better you understand your industry vertical, the more comfortable you identify problems, find connections between them, and create actionable solutions.

Once you are satisfied with your professional life, you shouldn't stop learning new things and get additional knowledge in your field. It's vital if you want to be creative both in professional and daily life. Broaden your background to brainstorm more innovative solutions.

5. Develop persistence

If you understand why you go through this CPS challenge and why you need to come up with a resolution to your problem, you are more motivated to go through the obstacles you face. By doing this, you develop persistence that enables you to move forward toward a goal.

Practice persistence in daily routine or at work. For example, you can minimize the time you need to implement your action plan. Alternatively, some problems require a long-term period to accomplish a goal. That's why you need to follow the steps or try different solutions until you find what works for solving your problem. Don't forget about the reason why you need to find a solution to motivate yourself to be persistent.

6. Improve emotional intelligence

Empathy is a critical element of emotional intelligence. It means that you can view the issues from the perspective of other people. By practicing compassion, you can understand your colleagues that work on the project together with you. Understanding will help you implement the solutions that are beneficial for you and others.

7. Use a thinking strategy

You are mistaken if you think that creative thinking is an unstructured process. Any thinking process is a multi-step procedure, and creative thinking isn't an exclusion. Always follow a particular strategy framework while finding a solution. It will make your thinking activity more efficient and result-oriented.

Develop your logic and mathematical skills. 3500+ fun math problems and brain games with answers and explanations.

What is creative problem-solving?

Table of Contents

An introduction to creative problem-solving.

Creative problem-solving is an essential skill that goes beyond basic brainstorming . It entails a holistic approach to challenges, melding logical processes with imaginative techniques to conceive innovative solutions. As our world becomes increasingly complex and interconnected, the ability to think creatively and solve problems with fresh perspectives becomes invaluable for individuals, businesses, and communities alike.

Importance of divergent and convergent thinking

At the heart of creative problem-solving lies the balance between divergent and convergent thinking. Divergent thinking encourages free-flowing, unrestricted ideation, leading to a plethora of potential solutions. Convergent thinking, on the other hand, is about narrowing down those options to find the most viable solution. This dual approach ensures both breadth and depth in the problem-solving process.

Emphasis on collaboration and diverse perspectives

No single perspective has a monopoly on insight. Collaborating with individuals from different backgrounds, experiences, and areas of expertise offers a richer tapestry of ideas. Embracing diverse perspectives not only broadens the pool of solutions but also ensures more holistic and well-rounded outcomes.

Nurturing a risk-taking and experimental mindset

The fear of failure can be the most significant barrier to any undertaking. It's essential to foster an environment where risk-taking and experimentation are celebrated. This involves viewing failures not as setbacks but as invaluable learning experiences that pave the way for eventual success.

The role of intuition and lateral thinking

Sometimes, the path to a solution is not linear. Lateral thinking and intuition allow for making connections between seemingly unrelated elements. These 'eureka' moments often lead to breakthrough solutions that conventional methods might overlook.

Stages of the creative problem-solving process

The creative problem-solving process is typically broken down into several stages. Each stage plays a crucial role in understanding, addressing, and resolving challenges in innovative ways.

Clarifying: Understanding the real problem or challenge

Before diving into solutions, one must first understand the problem at its core. This involves asking probing questions, gathering data, and viewing the challenge from various angles. A clear comprehension of the problem ensures that effort and resources are channeled correctly.

Ideating: Generating diverse and multiple solutions

Once the problem is clarified, the focus shifts to generating as many solutions as possible. This stage champions quantity over quality, as the aim is to explore the breadth of possibilities without immediately passing judgment.

Developing: Refining and honing promising solutions

With a list of potential solutions in hand, it's time to refine and develop the most promising ones. This involves evaluating each idea's feasibility, potential impact, and any associated risks, then enhancing or combining solutions to maximize effectiveness.

Implementing: Acting on the best solutions

Once a solution has been honed, it's time to put it into action. This involves planning, allocating resources, and monitoring the results to ensure the solution is effectively addressing the problem.

Techniques for creative problem-solving

Solving complex problems in a fresh way can be a daunting task to start on. Here are a few techniques that can help kickstart the process:

Brainstorming

Brainstorming is a widely-used technique that involves generating as many ideas as possible within a set timeframe. Variants like brainwriting (where ideas are written down rather than spoken) and reverse brainstorming (thinking of ways to cause the problem) can offer fresh perspectives and ensure broader participation.

Mind mapping

Mind mapping is a visual tool that helps structure information, making connections between disparate pieces of data. It is particularly useful in organizing thoughts, visualizing relationships, and ensuring a comprehensive approach to a problem.

SCAMPER technique

SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This technique prompts individuals to look at existing products, services, or processes in new ways, leading to innovative solutions.

Benefits of creative problem-solving

Creative problem-solving offers numerous benefits, both at the individual and organizational levels. Some of the most prominent advantages include:

Finding novel solutions to old problems

Traditional problems that have resisted conventional solutions often succumb to creative approaches. By looking at challenges from fresh angles and blending different techniques, we can unlock novel solutions previously deemed impossible.

Enhanced adaptability in changing environments

In our rapidly evolving world, the ability to adapt is critical. Creative problem-solving equips individuals and organizations with the agility to pivot and adapt to changing circumstances, ensuring resilience and longevity.

Building collaborative and innovative teams

Teams that embrace creative problem-solving tend to be more collaborative and innovative. They value diversity of thought, are open to experimentation, and are more likely to challenge the status quo, leading to groundbreaking results.

Fostering a culture of continuous learning and improvement

Creative problem-solving is not just about finding solutions; it's also about continuous learning and improvement. By encouraging an environment of curiosity and exploration, organizations can ensure that they are always at the cutting edge, ready to tackle future challenges head-on.

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September 29, 2022

Creative Problem Solving

Think about a problem you recently solved. What steps did you take? Were you aware of your process in the moment? How did it go?

According to over 50 years of research into creativity, we all follow the same steps when solving problems: clarify, ideate, develop, and implement. In addition, we each have preferences towards some steps more than others.

As a certified FourSight instructor, I’ve come to learn the importance of understanding how we solve problems. Awareness of our process and preferences towards each step allows us to be better collaborators and more effective problem-solvers.

Let’s unpack creative problem solving (CPS) and the FourSight tool.

First, what is creativity?

Before we dive into the history of creative problem solving, let’s define our terms.

At Clique, we define creativity as, “the act of turning new and imaginative ideas into reality.” (Naiman and Naiman 2017)

Creativity is a process, not some special trait endowed to only a few. In fact, anyone can be creative. Most often, artists are labeled “creative;” however, anyone who takes a novel idea and makes it a reality is practicing creativity. A football player who runs a new route, a mathematician who crunches numbers a different way, and a strategist who writes a blog about problem solving are each creative in their own ways.

Some History

Our understanding of creativity is rooted in research that goes back nearly 60 years. Known as the “Father of Brainstorming,” Alex Osborn was a creativity theorist and businessman who studied creativity while designing brainstorming sessions in the 1950s. His work is the foundation of many problem-solving processes including Design Thinking and Human-Centered Design .

Osborn focused his research on how we solve problems because that’s often when we call upon creativity to turn a new idea into reality. His research showed that we all can be creative when needed and, interestingly, we each follow the same steps.

In the 1990s, Gerard Puccio, Ph.D., Director of the International Center for Studies in Creativity at the State University of New York College at Buffalo, set out to spread awareness of the CPS process.

By building upon Osborn’s research, Puccio developed a tool known as FourSight . The tool includes an explanation of the four-step problem-solving process and an assessment that measures our preferences toward each step.

The Process

According to FourSight, we all follow four steps when solving a problem: clarify, ideate, develop, and implement.

• Clarify : When we approach a problem, our first step is to clarify the nature of it. We ask questions, identify the root cause, and articulate the problem to be solved.
• Ideate : Once we understand the problem, we ideate potential solutions. There’s often more than one way to move forward, and ideation is a way to explore many options.
• Develop : After our ideas are out there, we pick one to develop into a workable solution. We review the details and determine what’s needed to make our idea a reality.
• Implement : Once we have a plan, we’re ready to implement it. We put rubber to the road and apply our solution.

We each intuitively follow these steps whenever we solve problems. Even in moments of high stress, when we’re forced to “go with our gut,” this process plays a role.

Imagine you walk into your home and smell smoke. You’d first clarify what’s causing it. If you discover a fire in your kitchen, you’d (quickly) ideate ways to put it out. Water from the sink? A call to 911? The fire extinguisher!

Once you choose to use the fire extinguisher, you develop your approach. Is there a safety valve? How do you spray it? Where should you stand? When you’re ready, you implement . Goodbye, fire!

All of these steps can happen in a matter of seconds, but we follow them intuitively. Our real strength and effectiveness comes from awareness that there is a process and that we prefer some steps over others.

Our Preferences

When we talk about preferences, it’s important to note that preferences are not the same as abilities. Here’s an example to illustrate:

Try signing your name with your non-dominant hand. How does it feel?

I’ve heard people describe the experience a variety of ways:

• “It’s awkward.”
• “I feel dumb.”
• “It’s harder than I thought.”
• “I have to work slower.”
• “It requires more effort.”

Even though you could practice writing with your non-dominant hand and get better, it will always feel slightly awkward and require more effort and attention than writing with your dominant hand.

Preferences are similar. Depending on which steps in the FourSight process we prefer, we’ll gain and lose energy along the way. And each preference comes with strengths and potential blindspots.

• Clarifiers : These people are most engaged during the clarification stage as they enjoy asking questions and getting to the root of a problem before moving forward. They may be great at articulating an issue and fully understanding what needs to be solved. However, they may also suffer from “analysis paralysis” and avoid moving into ideation. When working with Clarifiers it’s important to give them space to ask questions. And Clarifiers need to remember to maintain forward movement when working with non-Clarifiers.
• Ideators : These folks love ideation. They are often most engaged when thinking of a range of solutions and can be great at divergent thinking. However, they may find it hard to pick just one idea and could lose energy when it comes time to discuss the details. When working with Ideators, it’s important to give them space to play. And when Ideators work with others, they should remember to tie their loftier ideas to tangible outcomes.
• Developers : Similar to how Clarifiers enjoy the details of the problem, Developers love the details of the solution. They feel most engaged when it comes time to take an idea and make it a reality. They question what needs to be done, who’s going to do it, and how. When working with Developers, it’s important to give them as much information as possible so they know all bases are covered. And Developers need to avoid getting too stuck in the details, as it could prevent them from dreaming big or implementing their plans.
• Implementers : This group of people feels most engaged when it’s time to act. They love executing a solution, and can become impatient when spending too much time thinking about the problem or the solution. When working with Implementers, it’s important to show forward momentum throughout the process. And Implementers are at their best when they address the needs of others and avoid a “ready, fire, aim!” approach.

You may be thinking to yourself that you can relate to a few of these personas. And that makes sense. In fact, it’s entirely possible to prefer multiple steps of the process. For instance, I prefer clarification and ideation – which makes me an “Early Bird” and comes with its own set of strengths and potential blindspots.

As I’ve mentioned before, our preferences in the problem-solving process do not impact our overall capabilities. However, awareness of the process, our preferences, and the preferences of others, helps us improve our skills and be better collaborators.

When working with others, it helps to understand where each team member gains and loses energy. This way, each group member can support one another and ensure they have the information they need to stay engaged throughout the project.

If you’d like to implement FourSight at your organization, begin by defining your terms so your teams have a shared language around creativity. Next, take time to share your preferences with one another so you know how to keep one another most engaged. And finally, allow the process to formalize your approach to meetings and project management.

At Clique, we’ve adopted FourSight language when discussing our internal meetings. Often, meeting invites will include disclaimers such as: “this is a clarification session, so come prepared to ask questions” or “let’s ideate potential solutions to the following prompt.” In this way, people can prepare for each call regardless of where their preferences lie.

We also structure our client engagements with CPS in mind. Each project has dedicated time for clarification, ideation, development, and implementation. This way, we know we’re solving the right problems for our clients and bringing the best possible solutions to life in the best possible way.

Problem Solved

Creative problem solving is a cornerstone to innovation and plays a role in all of our work. By understanding the process and our preferences toward each step, we’re able to turn new and imaginative ideas into reality every time.

If you’d like to learn more about your specific preferences related to problem solving, check out the FourSight Assessment or contact us and let’s solve some problems together!

Kwame Lovell

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Creative Problem Solving

What is creative problem solving.

Creative problem solving (CPS) is a process that design teams use to generate ideas and solutions in their work. Designers and design teams apply an approach where they clarify a problem to understand it, ideate to generate good solutions, develop the most promising one, and implement it to create a successful solution for their brand’s users.  

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Why is Creative Problem Solving in UX Design Important?

Creative thinking and problem solving are core parts of user experience (UX) design. Note: the abbreviation “CPS” can also refer to cyber-physical systems. Creative problem solving might sound somewhat generic or broad. However, it’s an ideation approach that’s extremely useful across many industries.  

Not strictly a UX design-related approach, creative problem solving has its roots in psychology and education. Alex Osborn—who founded the Creative Education Foundation and devised brainstorming techniques—produced this approach to creative thinking in the 1940s. Along with Sid Parnes, he developed the Osborn-Parnes Creative Problem Solving Process. It was a new, systematic approach to problem solving and creativity fostering.  

Osborn’s CPS Process.

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The main focus of the creative problem solving model is to improve creative thinking and generate novel solutions to problems. An important distinction exists between it and a UX design process such as design thinking. It’s that designers consider user needs in creative problem solving techniques, but they don’t necessarily have to make their users’ needs the primary focus. For example, a design team might trigger totally novel ideas from random stimuli—as opposed to working systematically from the initial stages of empathizing with their users. Even so, creative problem solving methods still tend to follow a process with structured stages. 

What are 4 Stages of Creative Problem Solving?

The model, adapted from Osborn’s original, typically features these steps:  

Clarify: Design teams first explore the area they want to find a solution within. They work to spot the challenge, problem or even goal they want to identify. They also start to collect data or information about it. It’s vital to understand the exact nature of the problem at this stage. So, design teams must build a clear picture of the issue they seek to tackle creatively. When they define the problem like this, they can start to question it with potential solutions.  

Ideate: Now that the team has a grasp of the problem that faces them, they can start to work to come up with potential solutions. They think divergently in brainstorming sessions and other ways to solve problems creatively, and approach the problem from as many angles as they can.  

Develop: Once the team has explored the potential solutions, they evaluate these and find the strongest and weakest qualities in each. Then, they commit to the one they decide is the best option for the problem at hand.  

Implement: Once the team has decided on the best fit for what they want to use, they discuss how to put this solution into action. They gauge its acceptability for stakeholders. Plus, they develop an accurate understanding of the activities and resources necessary to see it become a real, bankable solution.  

What Else does CPS Involve?

© Interaction Design Foundation, CC BY-SA 4.0

Two keys to the enterprise of creative problem solving are:  

Divergent Thinking

This is an ideation mode which designers leverage to widen their design space when they start to search for potential solutions. They generate as many new ideas as possible using various methods. For example, team members might use brainstorming or bad ideas to explore the vast area of possibilities. To think divergently means to go for:  

Quantity over quality: Teams generate ideas without fear of judgment (critically evaluating these ideas comes later). 

Novel ideas: Teams use disruptive and lateral thinking to break away from linear thinking and strive for truly original and extraordinary ideas.  

Choice creation: The freedom to explore the design space helps teams maximize their options, not only regarding potential solutions but also about how they understand the problem itself.  

Author and Human-Computer Interactivity Expert, Professor Alan Dix explains some techniques that are helpful for divergent thinking:  

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Convergent Thinking

This is the complementary half of the equation. In this ideation mode, designers analyze, filter, evaluate, clarify and modify the ideas they generated during divergent thinking. They use analytical, vertical and linear thinking to isolate novel and useful ideas, understand the design space possibilities and get nearer to potential solutions that will work best. The purpose with convergent thinking is to carefully and creatively:  

Look past logical norms (which people use in everyday critical thinking). 

Examine how an idea stands in relation to the problem.  

Understand the real dimensions of that problem.    

Professor Alan Dix explains convergent thinking in this video:  

What are the Benefits of Creative Problem Solving?

Design teams especially can benefit from this creative approach to problem solving because it:  

Empowers teams to arrive at a fine-grained definition of the problem they need to ideate over in a given situation.  

Gives a structured, learnable way to conduct problem-solving activities and direct them towards the most fruitful outcomes.  

Involves numerous techniques such as brainstorming and SCAMPER, so teams have more chances to explore the problem space more thoroughly.  

Can lead to large numbers of possible solutions thanks to a dedicated balance of divergent and convergent thinking.  

Values and nurtures designers and teams to create innovative design solutions in an accepting, respectful atmosphere.  

Is a collaborative approach that enables multiple participants to contribute—which makes for a positive environment with buy-in from those who participate.  

Enables teams to work out the most optimal solution available and examine all angles carefully before they put it into action.  

Is applicable in various contexts—such as business, arts and education—as well as in many areas of life in general.  

It’s especially crucial to see the value of creative problem solving in how it promotes out-of-the-box thinking as one of the valuable ingredients for teams to leverage.   

Watch as Professor Alan Dix explains how to think outside the box:  

How to Conduct Creative Problem Solving Best?

It’s important to point out that designers should consider—and stick to—some best practices when it comes to applying creative problem solving techniques. They should also adhere to some “house rules,” which the facilitator should define in no uncertain terms at the start of each session. So, designers and design teams should:  

Define the chief goal of the problem-solving activity: Everyone involved should be on the same page regarding their objective and what they want to achieve, why it’s essential to do it and how it aligns with the values of the brand. For example, SWOT analysis can help with this. Clarity is vital in this early stage.  Before team members can hope to work on ideating for potential solutions, they must recognize and clearly identify what the problem to tackle is.  

Have access to accurate information: A design team must be up to date with the realities that their brand faces, realities that their users and customers face, as well as what’s going on in the industry and facts about their competitors. A team must work to determine what the desired outcome is, as well as what the stakeholders’ needs and wants are. Another factor to consider in detail is what the benefits and risks of addressing a scenario or problem are—including the pros and cons that stakeholders and users would face if team members direct their attention on a particular area or problem.   

Suspend judgment: This is particularly important for two main reasons. For one, participants can challenge assumptions that might be blocking healthy ideation when they suggest ideas or elements of ideas that would otherwise seem of little value through a “traditional” lens. Second, if everyone’s free to suggest ideas without constraints, it promotes a calmer environment of acceptance—and so team members will be more likely to ideate better. Judgment will come later, in convergent thinking when the team works to tighten the net around the most effective solution. So, everyone should keep to positive language and encourage improvisational tactics—such as “yes…and”—so ideas can develop well.  

Balance divergent and convergent thinking: It’s important to know the difference between the two styles of thinking and when to practice them. This is why in a session like brainstorming, a facilitator must take control of proceedings and ensure the team engages in distinct divergent and convergent thinking sessions.  

Approach problems as questions: For example, “How Might We” questions can prompt team members to generate a great deal of ideas. That’s because they’re open-ended—as opposed to questions with “yes” or “no” answers. When a team frames a problem so freely, it permits them to explore far into the problem space so they can find the edges of the real matter at hand.  

UX Strategist and Consultant, William Hudson explains “How Might We” questions in this video:  

Use a variety of ideation methods: For example, in the divergent stage, teams can apply methods such as random metaphors or bad ideas to venture into a vast expanse of uncharted territory. With random metaphors, a team prompts innovation by drawing creative associations. With bad ideas, the point is to come up with ideas that are weird, wild and outrageous, as team members can then determine if valuable points exist in the idea—or a “bad” idea might even expose flaws in conventional ways of seeing problems and situations.  

Professor Alan Dix explains important points about bad ideas:  

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What Special Considerations Should Designers Have for CPS?

Creative problem solving isn’t the only process design teams consider when thinking of potential risks. Teams that involve themselves in ideation sessions can run into problems, especially if they aren’t aware of them. Here are the main areas to watch:  

Bias is natural and human. Unfortunately, it can get in the way of user research and prevent a team from being truly creative and innovative. What’s more, it can utterly hinder the iterative process that should drive creative ideas to the best destinations. Bias takes many forms. It can rear its head without a design team member even realizing it. So, it’s vital to remember this and check it. One team member may examine an angle of the problem at hand and unconsciously view it through a lens. Then, they might voice a suggestion without realizing how they might have framed it for team members to hear. Another risk is that other team members might, for example, apply confirmation bias and overlook important points about potential solutions because they’re not in line with what they’re looking for.  

Professor Alan Dix explains bias and fixation as obstacles in creative problem solving examples, and how to overcome them:  

Conventionalism

Even in the most hopeful ideation sessions, there’s the risk that some team members may slide back to conventional ways to address a problem. They might climb back inside “the box” and not even realize it. That’s why it’s important to mindfully explore new idea territories around the situation under scrutiny and not merely toy with the notion while clinging to a default “traditional” approach, just because it’s the way the brand or others have “always done things.”   

Dominant Personalities and Rank Pulling

As with any group discussion, it’s vital for the facilitator to ensure that everyone has the chance to contribute. Team members with “louder” personalities can dominate the discussions and keep quieter members from offering their thoughts. Plus, without a level playing field, it can be hard for more junior members to join in without feeling a sense of talking out of place or even a fear of reprisal for disagreeing with senior members.  

Another point is that ideation sessions naturally involve asking many questions, which can bring on two issues. First, some individuals may over-defend their ideas as they’re protective of them. Second, team members may feel self-conscious as they might think if they ask many questions that it makes them appear frivolous or unintelligent. So, it’s vital for facilitators to ensure that all team members can speak up and ask away, both in divergent thinking sessions when they can offer ideas and convergent thinking sessions when they analyze others’ ideas.  

Premature Commitment

Another potential risk to any creativity exercise is that once a team senses a solution is the “best” one, everyone can start to shut off and overlook the chance that an alternative may still arise. This could be a symptom of ideation fatigue or a false consensus that a proposed solution is infallible. So, it’s vital that team members keep open minds and try to catch potential issues with the best-looking solution as early as possible. The key is an understanding of the need for iteration—something that’s integral to the design thinking process, for example.   

Overall, creative problem solving can help give a design team the altitude—and attitude—they need to explore the problem and solution spaces thoroughly. Team members can leverage a range of techniques to trawl through the hordes of possibilities that exist for virtually any design scenario. As with any method or tool, though, it takes mindful application and awareness of potential hazards to wield it properly. The most effective creative problem-solving sessions will be ones that keep “creative,” “problem” and “solving” in sharp focus until what emerges for the target audience proves to be more than the sum of these parts.  

Learn More About Creative Problem Solving

Take our course, Creativity: Methods to Design Better Products and Services . 

Watch our Master Class Harness Your Creativity To Design Better Products with Alan Dix, Professor, Author and Creativity Expert. 

Read our piece, 10 Simple Ideas to Get Your Creative Juices Flowing . 

Go to Exploring the Art of Innovation: Design Thinking vs. Creative Problem Solving by Marcino Waas for further details. 

Consult Creative Problem Solving by Harrison Stamell for more insights.  

Read The Osborn Parnes Creative Problem-Solving Process by Leigh Espy for additional information.  

See History of the creative problem-solving process by Jo North for more on the history of Creative Problem Solving. 

Questions about Creative Problem Solving

To start with, work to understand the user’s needs and pain points. Do your user research—interviews, surveys and observations are helpful, for instance. Analyze this data so you can spot patterns and insights. Define the problem clearly—and it needs to be extremely clear for the solution to be able to address it—and make sure it lines up with the users’ goals and your project’s objectives. 

You and your design team might hold a brainstorming session. It could be a variation such as brainwalking—where you move about the room ideating—or brainwriting, where you write down ideas. Alternatively, you could try generating weird and wonderful notions in a bad ideas ideation session. 

There’s a wealth of techniques you can use. In any case, engage stakeholders in brainstorming sessions to bring different perspectives on board the team’s trains of thought. What’s more, you can use tools like a Problem Statement Template to articulate the problem concisely. 

Take our course, Creativity: Methods to Design Better Products and Services . 

Watch as Author and Human-Computer Interaction Expert, Professor Alan Dix explains important points about bad ideas:  

Some things you might try are:  1. Change your environment: A new setting can stimulate fresh ideas. So, take a walk, visit a different room, or work outside. 

2. Try to break the problem down into smaller parts: Focus on just one piece at a time—that should make the task far less overwhelming. Use techniques like mind mapping so you can start to visualize connections and come up with ideas. 

3. Step away from work and indulge in activities that relax your mind: Is it listening to music for you? Or how about drawing? Or exercising? Whatever it is, if you break out of your routine and get into a relaxation groove, it can spark new thoughts and perspectives. 

4. Collaborate with others: Discuss the problem with colleagues, stakeholders, or—as long as you don’t divulge sensitive information or company secrets—friends. It can help you to get different viewpoints, and sometimes those new angles and fresh perspectives can help unlock a solution. 

5. Set aside dedicated time for creative thinking: Take time to get intense with creativity; prevent distractions and just immerse yourself in the problem as fully as you can with your team. Use techniques like brainstorming or the "Six Thinking Hats" to travel around the problem space and explore a wealth of angles. 

Remember, a persistent spirit and an open mind are key; so, keep experimenting with different approaches until you get that breakthrough. 

Watch as Professor Alan Dix explains important aspects of creativity and how to handle creative blocks: 

Read our piece, 10 Simple Ideas to Get Your Creative Juices Flowing . 

Watch as Professor Alan Dix explains the Six Thinking Hats ideation technique. 

Creative thinking is about coming up with new and innovative ideas by looking at problems from different angles—and imagining solutions that are truly fresh and unique. It takes an emphasis on divergent thinking to get “out there” and be original in the problem space. You can use techniques like brainstorming, mind mapping and free association to explore hordes of possibilities, many of which might be “hiding” in obscure corners of your—or someone on your team’s—imagination. 

Critical thinking is at the other end of the scale. It’s the convergent half of the divergent-convergent thinking approach. In that approach, once the ideation team have hauled in a good catch of ideas, it’s time for team members to analyze and evaluate these ideas to see how valid and effective each is. Everyone strives to consider the evidence, draw logical connections and eliminate any biases that could be creeping in to cloud judgments. Accuracy, sifting and refining are watchwords here. 

Watch as Professor Alan Dix explains divergent and convergent thinking: 

The tools you can use are in no short supply, and they’re readily available and inexpensive, too. Here are a few examples: 

Tools like mind maps are great ways to help you visualize ideas and make connections between them and elements within them. Try sketching out your thoughts and see how they relate to each other—you might discover unexpected gems, or germs of an idea that can splinter into something better, with more thought and development. 

The SCAMPER technique is another one you can try. It can help you catapult your mind into a new idea space as you Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse aspects of the problem you’re considering. 

The “5 Whys” technique is a good one to drill down to root causes with. Once you’ve spotted a problem, you can start working your way back to see what’s behind it. Then you do the same to work back to the cause of the cause. Keep going; usually five times will be enough to see what started the other problems as the root cause. 

Watch as the Father of UX Design, Don Norman explains the 5 Whys technique: 

Read all about SCAMPER in our topic definition of it. 

It’s natural for some things to get in the way of being creative in the face of a problem. It can be challenging enough to ideate creatively on your own, but it’s especially the case in group settings. Here are some common obstacles: 

1. Fear of failure or appearing “silly”: when people worry about making mistakes or sounding silly, they avoid taking risks and exploring new ideas. This fear stifles creativity. That’s why ideation sessions like bad ideas are so valuable—it turns this fear on its head. 

2. Rigid thinking: This can also raise itself as a high and thick barrier. If someone in an ideation session clings to established ways to approach problems (and potential solutions), it can hamper their ability to see different perspectives, let alone agree with them. They might even comment critically to dampen what might just be the brightest way forward. It takes an open mind and an awareness of one’s own bias to overcome this. 

3. Time pressure and resource scarcity: When a team has tight deadlines to work to, they may rush to the first workable solution and ignore a wide range of possibilities where the true best solution might be hiding. That’s why stakeholders and managers should give everyone enough time—as well as any needed tools, materials and support—to ideate and experiment. The best solution is in everybody’s interest, after all.  

It takes a few ingredients to get the environment just right for creative problem solving:  

Get in the mood for creativity: This could be a relaxing activity before you start your session, or a warm-up activity in the room. Then, later, encourage short breaks—they can rejuvenate the mind and help bring on fresh insights.  

Get the physical environment just right for creating problem solving: You and your team will want a comfortable and flexible workspace—preferably away from your workstations. Make sure the room is one where people can collaborate easily and also where they can work quietly. A meeting room is good as it will typically have room for whiteboards and comfortable space for group discussion. Note: you’ll also need sticky notes and other art supplies like markers. 

Make the atmosphere conducive for creative problem solving: Someone will need to play facilitator so everyone has some ground rules to work with. Encourage everyone to share ideas, that all ideas are valuable, and that egos and seniority have no place in the room. Of course, this may take some enforcement and repetition—especially as "louder" team members may try to dominate proceedings, anyway, and others may be self-conscious about sounding "ridiculous." 

Make sure you’ve got a diverse team: Diversity means different perspectives, which means richer and more innovative solutions can turn up. So, try to include individuals with different backgrounds, skills and viewpoints—sometimes, non-technical mindsets can spot ideas and points in a technical realm, which experienced programmers might miss, for instance. 

Watch our Master Class Harness Your Creativity To Design Better Products with Alan Dix, Professor, Author and Creativity Expert. 

Ideating alone? Watch as Professor Alan Dix gives valuable tips about how to nurture creativity: 

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Research plays a crucial role in any kind of creative problem solving, and in creative problem solving itself it’s about collecting information about the problem—and, by association, the users themselves. You and your team members need to have a well-defined grasp of what you’re facing before you can start reaching out into the wide expanses of the idea space.  

Research helps you lay down a foundation of knowledge and avoid reinventing the wheel. Also, if you study existing solutions and industry trends, you’ll be able to understand what has worked before and what hasn't.  

What’s more, research is what will validate the ideas that come out of your ideation efforts. From testing concepts and prototypes with real users, you’ll get precious input about your creative solutions so you can fine-tune them to be innovative and practical—and give users what they want in a way that’s fresh and successful. 

Watch as UX Strategist and Consultant, William Hudson explains important points about user research: 

First, it’s crucial for a facilitator to make sure the divergent stage of the creative problem solving is over and your team is on to the convergent stage. Only then should any analysis happen.  

If others are being critical of your creative solutions, listen carefully and stay open-minded. Look on it as a chance to improve, and don’t take it personally. Indeed, the session facilitator should moderate to make sure everyone understands the nature of constructive criticism.  

If something’s unclear, be sure to ask the team member to be more specific, so you can understand their points clearly. 

Then, reflect on what you’ve heard. Is it valid? Something you can improve or explain? For example, in a bad ideas session, there may be an aspect of your idea that you can develop among the “bad” parts surrounding it. 

So, if you can, clarify any misunderstandings and explain your thought process. Just stay positive and calm and explain things to your critic and other team member. The insights you’ve picked up may strengthen your solution and help to refine it. 

Last—but not least—make sure you hear multiple perspectives. When you hear from different team members, chances are you’ll get a balanced view. It can also help you spot common themes and actionable improvements you might make. 

Watch as Todd Zaki Warfel, Author, Speaker and Leadership Coach, explains how to present design ideas to clients, a valuable skill in light of discussing feedback from stakeholders. 

Lateral thinking is a technique where you approach problems from new and unexpected angles. It encourages you to put aside conventional step-by-step logic and get “out there” to explore creative and unorthodox solutions. Author, physician and commentator Edward de Bono developed lateral thinking as a way to help break free from traditional patterns of thought. 

In creative problem solving, you can use lateral thinking to come up with truly innovative ideas—ones that standard logical processes might overlook. It’s about bypassing these so you can challenge assumptions and explore alternatives that point you and your team to breakthrough solutions. 

You can use techniques like brainstorming to apply lateral thinking and access ideas that are truly “outside the box” and what your team, your brand and your target audience really need to work on. 

Professor Alan Dix explains lateral thinking in this video: 

1. Baer, J. (2012). Domain Specificity and The Limits of Creativity Theory . The Journal of Creative Behavior, 46(1), 16–29.   John Baer's influential paper challenged the notion of a domain-general theory of creativity and argued for the importance of considering domain-specific factors in creative problem solving. This work has been highly influential in shaping the understanding of creativity as a domain-specific phenomenon and has implications for the assessment and development of creativity in various domains. 

2. Runco, M. A., & Jaeger, G. J. (2012). The Standard Definition of Creativity . Creativity Research Journal, 24(1), 92–96.   Mark A. Runco and Gerard J. Jaeger's paper proposed a standard definition of creativity, which has been widely adopted in the field. They defined creativity as the production of original and effective ideas, products, or solutions that are appropriate to the task at hand. This definition has been influential in providing a common framework for creativity research and assessment. 

1. Fogler, H. S., LeBlanc, S. E., & Rizzo, B. (2014). Strategies for Creative Problem Solving (3rd ed.). Prentice Hall. 

This book focuses on developing creative problem-solving strategies, particularly in engineering and technical contexts. It introduces various heuristic problem-solving techniques, optimization methods, and design thinking principles. The authors provide a systematic framework for approaching ill-defined problems, generating and implementing solutions, and evaluating the outcomes. With its practical exercises and real-world examples, this book has been influential in equipping professionals and students with the skills to tackle complex challenges creatively. 

2. De Bono, E. (1985). Six Thinking Hats . Little, Brown and Company.   

Edward de Bono's Six Thinking Hats introduces a powerful technique for parallel thinking and decision-making. The book outlines six different "hats" or perspectives that individuals can adopt to approach a problem or situation from various angles. This structured approach encourages creative problem-solving by separating different modes of thinking, such as emotional, logical, and creative perspectives. De Bono's work has been highly influential in promoting lateral thinking and providing a practical framework for group problem solving. 

3. Osborn, A. F. (1963). Applied Imagination: Principles and Procedures of Creative Problem-Solving (3rd ed.). Charles Scribner's Sons.  

Alex F. Osborn's Applied Imagination is a pioneering work that introduced the concept of brainstorming and other creative problem-solving techniques. Osborn emphasized how important it is to defer judgment and generate a large quantity of ideas before evaluating them. This book laid the groundwork for many subsequent developments in the field of creative problem-solving, and it’s been influential in promoting the use of structured ideation processes in various domains. 

Answer a Short Quiz to Earn a Gift

What is the first stage in the creative problem-solving process?

• Implementation
• Idea Generation
• Problem Identification

Which technique is commonly used during the idea generation stage of creative problem-solving?

• Brainstorming
• Prototyping

What is the main purpose of the evaluation stage in creative problem-solving?

• To generate as many ideas as possible
• To implement the solution
• To assess the feasibility and effectiveness of ideas

In the creative problem-solving process, what often follows after implementing a solution?

• Testing and Refinement

Which stage in the creative problem-solving process focuses on generating multiple possible solutions?

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Literature on Creative Problem Solving

Here’s the entire UX literature on Creative Problem Solving by the Interaction Design Foundation, collated in one place:

Learn more about Creative Problem Solving

Take a deep dive into Creative Problem Solving with our course Creativity: Methods to Design Better Products and Services .

The overall goal of this course is to help you design better products, services and experiences by helping you and your team develop innovative and useful solutions. You’ll learn a human-focused, creative design process.

We’re going to show you what creativity is as well as a wealth of ideation methods ―both for generating new ideas and for developing your ideas further. You’ll learn skills and step-by-step methods you can use throughout the entire creative process. We’ll supply you with lots of templates and guides so by the end of the course you’ll have lots of hands-on methods you can use for your and your team’s ideation sessions. You’re also going to learn how to plan and time-manage a creative process effectively.

Most of us need to be creative in our work regardless of if we design user interfaces, write content for a website, work out appropriate workflows for an organization or program new algorithms for system backend. However, we all get those times when the creative step, which we so desperately need, simply does not come. That can seem scary—but trust us when we say that anyone can learn how to be creative­ on demand . This course will teach you ways to break the impasse of the empty page. We'll teach you methods which will help you find novel and useful solutions to a particular problem, be it in interaction design, graphics, code or something completely different. It’s not a magic creativity machine, but when you learn to put yourself in this creative mental state, new and exciting things will happen.

In the “Build Your Portfolio: Ideation Project” , you’ll find a series of practical exercises which together form a complete ideation project so you can get your hands dirty right away. If you want to complete these optional exercises, you will get hands-on experience with the methods you learn and in the process you’ll create a case study for your portfolio which you can show your future employer or freelance customers.

Your instructor is Alan Dix . He’s a creativity expert, professor and co-author of the most popular and impactful textbook in the field of Human-Computer Interaction. Alan has worked with creativity for the last 30+ years, and he’ll teach you his favorite techniques as well as show you how to make room for creativity in your everyday work and life.

You earn a verifiable and industry-trusted Course Certificate once you’ve completed the course. You can highlight it on your resume , your LinkedIn profile or your website .

All open-source articles on Creative Problem Solving

10 simple ideas to get your creative juices flowing.

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The Basics of Creative Problem Solving – CPS

By: Jeffrey Baumgartner

Creative problem solving isn’t just brainstorming, although that’s what many people may associate it with. It’s actually a well-defined process that can help you from problem definition to implementing solutions, according to Jeffrey Baumgartner.

Creative ideas do not suddenly appear in people’s minds for no apparent reason. Rather, they are the result of trying to solve a specific problem or to achieve a particular goal. Albert Einstein’s theories of relativity were not sudden inspirations. Rather they were the result of a huge amount of mental problem solving trying to close a discrepancy between the laws of physics and the laws of electromagnetism as they were understood at the time.

Albert Einstein, Leonardo da Vinci, Thomas Edison and other creative geniuses have always worked in the same way. They do not wait for creative ideas to strike them. Rather they focus on trying to solve a clearly stated, at least in their minds, problem. This is just like important TED talks to ideate for business innovation specifically discussed to get a better solution for existing problems.

This approach has been formalized as Creative Problem Solving (CPS). CPS is a simple process that involves breaking down a problem to understand it, generating ideas to solve the problem and evaluating those ideas to find the most effective solutions. Highly creative people tend to follow this process in their heads, without thinking about it. Less naturally creative people simply have to learn to use this very simple process.

A 7-step CPS framework

Although creative problem solving has been around as long as humans have been thinking creatively and solving problems, it was first formalised as a process by Alex Osborn, who invented traditional brainstorming, and Sidney Parnes. Their Creative Problem Solving Process (CPSP) has been taught at the International Center for Studies in Creativity at Buffalo College in Buffalo, New York since the 1950s.

However, there are numerous different approaches to CPS. Mine is more focused on innovation (that is the implementation of the most promising ideas). It involves seven straightforward steps.

How to Turn Crowdsourced Ideas Into Business Proposals

In October 2020, Pact launched AfrIdea, a regional innovation program supported by the U.S. Department of State. This was geared towards unlocking the potential of West African entrepreneurs, social activists, and developers in uncovering solutions to post-COVID challenges. Through a contest, training, idea-a-thon and follow-on funding, they sought to activate a network of young entrepreneurs and innovators from Guinea, Mali, Senegal, and Togo to source and grow innovative solutions. Learn their seven-stage process in the AfrIdea case study.

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• Clarify and identify the problem
• Research the problem
• Formulate creative challenges
• Generate ideas
• Combine and evaluate the ideas
• Draw up an action plan
• Do it! (implement the ideas)

Let us look at each step more closely:

1. Clarify and identify the problem

Arguably the single most important step of CPS is identifying your real problem or goal. This may seem easy, but very often, what we believe to be the problem is not the real problem or goal. For instance, you may feel you need a new job. However, if you break down your problem and analyse what you are really looking for, it may transpire that the actual issue is that your income does not cover your costs of living. In this case, the solution may be a new job, but it might also be to re-arrange your expenses or to seek a pay rise from your existing employer.

Five whys: A powerful problem-definition technique

The best way to clarify the problem and understand the underlying issues is to ask yourself – or better still, ask a friend or family member to ask you – a series of questions about your problem in order to clarify the true issues behind the problem. The first question to ask is simply: “why is this a problem?” or “why do I wish to achieve this goal?” Once you have answered that, ask yourself “why else?” four more times.

For instance, you might feel you want to overcome your shyness. So, you ask yourself why and you answer: “because I am lonely”. Then ask yourself “Why else?” four times. You answer: “Because I do not know many people in this new city where I live”, “Because I find it hard to meet people”, “Because I am doing many activities alone” and “Because I would like to do activities with other people who share my interests”. This last “why else” is clearly more of the issue than reducing shyness. Indeed, if you had focused your creative energy on solving your shyness issue, you would not have actually solved the real problem. On the other hand, if you focused your creative energy on finding people with whom to share activities, you would be happier without ever having to address the shyness issue.

More questions you can ask to help clearly define the problem

In addition, you can further clarify your problem by asking questions like: “What do I really wish to accomplish?”, “What is preventing me from solving this problem/achieving the goal?”, “How do I envision myself in six months/one year/five years [choose most relevant time span] as a result of solving this problem?” and “Are my friends dealing with similar problems? If so, how are they coping?”

By the time you have answered all these questions, you should have a very clear idea of what your problem or real goal is.

Set criteria for judging potential solutions

The final step is to decide what criteria you will eventually use to evaluate or judge the ideas. Are there budget limitations, timeframe or other restrictions that will affect whether or not you can go ahead with an idea? What will you want to have accomplished with the ideas? What do you wish to avoid when you implement these ideas? Think about it and make a list of three to five evaluation criteria. Then put the list aside. You will not need it for a while.

2. Research the problem

The next step in CPS is to research the problem in order to get a better understanding of it. Depending on the nature of the problem, you may need to do a great deal of research or very little. The best place to start these days is with your favourite search engine. But do not neglect good old fashioned sources of information and opinion. Libraries are fantastic for in-depth information that is easier to read than computer screens. Friends, colleagues and family can also provide thoughts on many issues. Fora on sites like LinkedIn and elsewhere are ideal for asking questions. There’s nothing an expert enjoys more than imparting her knowledge. Take advantage of that. But always try to get feedback from several people to ensure you get well-rounded information.

3. Formulate one or more creative challenges

By now, you should be clear on the real issues behind your problems or goals. The next step is to turn these issues into creative challenges. A creative challenge is basically a simple question framed to encourage suggestions or ideas. In English, a challenge typically starts with “In what ways might I [or we]…?” or “How might I…?” or “How could I…?”

Creative challenges should be simple, concise and focus on a single issue. For example: “How might I improve my Chinese language skills and find a job in Shanghai?” is two completely separate challenges. Trying to generate ideas that solve both challenges will be difficult and, as a result, will stifle idea generation. So separate these into two challenges: “How might I improve my Chinese language skills?” and “How might I find a job in Shanghai?” Then attack each challenge individually. Once you have ideas for both, you may find a logical approach to solving both problems in a coordinated way. Or you might find that there is not a coordinated way and each problem must be tackled separately.

Creative challenges should not include evaluation criteria. For example: “How might I find a more challenging job that is better paying and situated close to my home?” If you put criteria in the challenge, you will limit your creative thinking. So simply ask: “How might a I find a more challenging job?” and after generating ideas, you can use the criteria to identify the ideas with the greatest potential.

4. Generate ideas

Finally, we come to the part most people associate with brainstorming and creative problem solving: idea generation. And you probably know how this works. Take only one creative challenge. Give yourself some quiet time and try to generate at least 50 ideas that may or may not solve the challenge. You can do this alone or you can invite some friends or family members to help you.

Irrespective of your idea generation approach, write your ideas on a document. You can simply write them down in linear fashion, write them down on a mind map, enter them onto a computer document (such as Microsoft Word or OpenOffice) or use a specialized software for idea generation. The method you use is not so important. What is important is that you follow these rules:

Write down every idea that comes to mind. Even if the idea is ludicrous, stupid or fails to solve the challenge, write it down. Most people are their own worst critics and by squelching their own ideas, make themselves less creative. So write everything down. NO EXCEPTIONS!

If other people are also involved, insure that no one criticizes anyone else’s ideas in any way. This is called squelching, because even the tiniest amount of criticism can discourage everyone in the group for sharing their more creative ideas. Even a sigh or the rolling of eyes can be critical. Squelching must be avoided!

If you are working alone, don’t stop until you’ve reached your target of 50 (or more) ideas. If you are working with other people, set a time limit like 15 or 20 minutes. Once you have reached this time limit, compare ideas and make a grand list that includes them all. Then ask everyone if the have some new ideas. Most likely people will be inspired by others’ ideas and add more to the list.

If you find you are not generating sufficient ideas, give yourself some inspiration. A classic trick is to open a book or dictionary and pick out a random word. Then generate ideas that somehow incorporate this word. You might also ask yourself what other people whom you know; such as your grandmother, your partner, a friend or a character on you favourite TV show, might suggest.

Brainstorming does not need to occur at your desk. Take a trip somewhere for new inspiration. Find a nice place in a beautiful park. Sit down in a coffee shop on a crowded street corner. You can even walk and generate ideas.

In addition, if you browse the web for brainstorming and idea generation, you will find lots of creative ideas on how to generate creative ideas!

One last note: If you are not in a hurry, wait until the next day and then try to generate another 25 ideas; ideally do this in the morning. Research has shown that our minds work on creative challenges while we sleep. Your initial idea generation session has been good exercise and has certainly generated some great ideas. But it will probably also inspire your unconscious mind to generate some ideas while you sleep. Don’t lose them!

5. Combine and evaluate ideas

After you have written down all of your ideas, take a break. It might just be an hour. It might be a day or more. Then go through the ideas. Related ideas can be combined together to form big ideas (or idea clusters).

Then, using the criteria you devised earlier, choose all of the ideas that broadly meet those criteria. This is important. If you focus only on the “best” ideas or your favorite ideas, the chances are you will choose the less creative ones! Nevertheless, feel free to include your favorite ideas in the initial list of ideas.

Now get out that list of criteria you made earlier and go through each idea more carefully. Consider how well it meets each criterion and give it a rating of 0 to 5 points, with five indicating a perfect match. If an idea falls short of a criterion, think about why this is so. Is there a way that it can be improved in order to increase its score? If so, make a note. Once you are finished, all of the ideas will have an evaluation score. Those ideas with the highest score best meet your criteria. They may not be your best ideas or your favorite ideas, but they are most likely to best solve your problem or enable you to achieve your goal.

Depending on the nature of the challenge and the winning ideas, you may be ready to jump right in and implement your ideas. In other cases, ideas may need to be developed further. With complex ideas, a simple evaluation may not be enough. You may need to do a SWOT (strengths, weaknesses, opportunities and threats) analysis or discuss the idea with others who will be affected by it. If the idea is business related, you may need to do a business case, market research, build a prototype or a combination of all of these.

Also, keep in mind that you do not need to limit yourself to one winning idea. Often you can implement several ideas in order to solve your challenge.

6. Draw up an action plan

At this point, you have some great ideas. However, a lot of people have trouble motivating themselves to take the next step. Creative ideas may mean big changes or taking risks. Some of us love change and risk. Others are scared by it. Draw up an action plan with the simple steps you need to take in order to implement your ideas. Ideas that involve a lot work to implement can be particularly intimidating. Breaking their implementation down into a series of readily accomplished tasks makes these ideas easier to cope with and implement.

This is the simplest step of all. Take your action plan and implement your idea. And if the situation veers away from your action plan steps, don’t worry. Rewrite your action plan!

CPS and innovation

Any effective innovation initiative or process will use CPS at the front end. Our innovation process does so. TRIZ  also uses elements of CPS. Any effective and sustainable idea management system or ideation activity will be based on CPS.

Systems  and methods that do not use CPS or use it badly, on the other hand, tend not to be sustainable and fail early on. Suggestion schemes in which employees or the public are invited to submit any idea whatsoever are effectively asking users of the system to determine a problem and then offer a solution. This will result not only in many ideas, but many different problems, most of which will not be relevant to your strategic needs. Worse, having to evaluate every idea in the context of its implied problem – which may not be clear – is a nightmare from a resource point of view.

Systems and methods which are based on CPS, but in which creative challenges are poorly defined, also deliver poor results either because users do not understand the challenge or the problem is poorly understood and the resulting challenge stimulates ideas which in themselves are good, but which are not actually solutions to the true problem.

That said, CPS is a conceptually simple process – but critical to any innovation process. If you do not use it already, familiarize yourself with the process and start using it. You will find it does wonders for your innovativeness.

By Jeffrey Baumgartner

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Main image: young person thinking with glowing puzzle mind from Shutterstock.com

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Osborn: Creative Problem-Solving Process

Last Updated on 7 July 2021

Alex Osborn is the “O” in the agency BBDO . In 1953, he wrote a book titled “ Applied Imagination: Principles and Procedures of Creative Problem-Solving .” He was one of the first – if not the first – to write about the practical application of brainstorming and creative problem-solving (CPS). Here is how he outlines the CPS process…

(begin quote)

The creative problem-solving process ideally comprises these procedures: (1) Fact -finding. (2) Idea -finding. (3) Solution -finding.

Fact -finding calls for problem-definition and preparation. Problem-definition calls for picking out and pointing up the problem. Preparation calls for gathering and analyzing the pertinent data.

Idea -finding calls for idea-production and idea-development. Idea production calls for thinking up tentative ideas as possible leads. Idea-development calls for selecting the most likely of the resultant ideas, adding others, and reprocessing all of these by such means as modification and combination.

Solution -finding calls for evaluation and adoption. Evaluation calls for verifying the tentative solutions, by tests and otherwise. Adoption calls for deciding on, and implementing, the final solution.

Regardless of sequence, every one of those steps calls for deliberate effort and creative imagination.

(end quote)

• What Is A Problem?
• Solve Problems in Three Steps
• Creative Problem Solving (CPS)

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The osborn parnes creative problem-solving process.

The Osborn Parnes creative problem-solving process is a structured way to generate creative and innovative ways to address problems.

If you want to grow in your career, you need to show you can provide value. This is true no matter where you sit in an organization.

You likely do this in your day-to-day activities.

But if you want to stand out, or do better than the minimum required for your job, you need to find ways to be more valuable to your company.

Problem-solving skills are a great way to do this.

And there are many problem-solving approaches you can use.

By bringing creativity into the approach, you can get an even better variety of potential solutions and ideas.

Benefits of Using Creative Problem Solving  

Using a creative problem-solving approach has multiple benefits:

• It provides a structured approach to problem-solving.
• It results in more possible solution options using both divergent and convergent approaches.
• You create innovative approaches to change.
• It’s a collaborative approach that allows multiple participants.
• By engaging multiple participants in finding solutions, you create a positive environment and buy-in from participants.
• This approach can be learned.
• You can use these skills in various areas of life.

Origin of the Osborn Parnes Creative Problem-solving Process

Alex Osborne and Sidney Parnes both focused much of their work on creativity. Osborn is credited with creating brainstorming techniques in the 1940s. He founded the Creative Education Foundation, which Parnes led.

The two collaborated to formalize the process., which is still taught today.  

“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” – George Lois

What is the Osborn Parnes Creative Problem-solving Process

The Osborn Parnes model is a structured approach to help individuals and groups apply creativity to problem-solving. 

There are 6 steps to the Osborn Parnes Creative Problem-Solving Process.

1.    Mess-Finding / Objective Finding

During the Objective-Finding phase, you determine what the goal of your problem-solving process will be.

What’s the intent of carrying out your problem-solving process? Get clear on why you’re doing it. This helps ensure you focus your efforts in the right area.

Knowing your goals and objectives will help you focus your efforts where they have the most value.  

2.    Fact-Finding

The Fact-F inding phase ensures you gather enough data to fully understand the problem.

Once you’ve identified the area you want to focus on, gather as much information as you can. This helps you get a full picture of the situation.

Collect data, gather information, make observations, and employ other methods of learning more about the situation.

You may wish to identify success criteria for the situation at this step, also.

3.    Problem-Finding

The Problem Finding phase allows you to dig deeper into the problem and find the root or real problem you want to focus on. Reframe the problem in order to generate creative and valuable solutions.

Look at the problem and information you’ve gathered in order to better clarify the problem you’ll be solving.

Make sure you’re focusing on the right problem before moving forward to develop a solution.

Personal example: you may think you want to get a second job so you can have more money to take your family on vacations. Upon deeper exploration, you realize your real desire and goal is to find ways to spend more time with your family . That’s the real problem you wish to solve.

Work example: your team has too much work to do and doesn’t have the time to create new software features that customers want. By digging in and reframing the problem you realize the team is more focused on handling support calls. You need to find a solution to handling the support calls, which would free up time for the team to focus on new development. You dig even deeper and learn the support calls are primarily focused on one problem that could be fixed to solve the problem.

“If you define the problem correctly, you almost have the solution.” – Steve Jobs

4.    Idea-Finding

The Idea-F inding phase allows your team to generate many options for addressing the problem.

Come up with many different potential ideas to address the problem.

Don’t judge the suggestions. Instead, welcome even crazy ideas. Unexpected or odd ideas may help others generate great ideas.

Use brainstorming techniques, affinity mapping and grouping, and other tools to organize the input.

Use “yes, and…” statements rather than “No, but…” statements to keep ideas flowing and avoid discouraging participants from contributing.

5.    Solution-Finding

The Solution Finding phase allows you to choose the best options from the ideas generated in the Idea Finding phase. 

Set selection criteria for evaluating the best choices in order to select the best option. You can weight your criteria if needed to place more emphasis on criteria that may be more important than others. 

Create a prioritization matix with your criteria to help you choose what to focus on.

6.    Action-Finding

In the Action-Finding phase, develop a plan of action to implement the solution you’ve settled on as the best choice. 

Depending on how complex the solution is, you may need to create a more complex plan of action. Your work breakdown structure of activities may be complex or simple.

When creating your action plan, identify who’s responsible for each of the activities, dependencies, and due dates.

If your chosen solution will impact many people or teams, you may need to do an impact analysis, create a communication plan , and get buy-in or participation from more groups. If your solution is simple, you will most likely have a much simpler plan. 

“Creativity involves breaking out of established patterns in order to look at things in a different way.” – Edward de Bono

Creative Problem-Solving Categories

Osborn and Parnes started working on creative problem-solving approaches in the 1950s. Since then, the process has evolved, but the focus on using creativity still remains important.

More recent modifications group the activities into four categories: 

Each of these categories contain the steps listed above to carry out the problem-solving process.

As you can see, the steps are still there, but the grouping helps provide a bit more structure to the way teams can think about it.

Divergent and Convergent Thinking

The creative problem-solving process uses two thinking styles: divergent thinking and convergent thinking. 

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, the just saw something. It seemed obvious to them after a while” – Steve Jobs

Divergent Thinking

Divergent  thinking is the creative process of generating multiple possible solutions and ideas. It’s usually done in a spontaneous approach where participants share multiple ideas, such as in a brainstorming session.

This approach allows more “out of the box” thinking for creative ideas. 

Once ideas are generated via creative, free-flowing divergent approach, you then move onto convergent thinking. 

Use questions to stimulate creative thinking.

When conducting divergent thinking sessions, don’t criticize suggestions. Instead, welcome ideas. Build on ideas that have been presented and even improve them if possible. 

Instead of saying “No, but…” welcome ideas with responses such as “Yes, and…”

“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein

Convergent Thinking

Convergent thinking is the process of evaluating the ideas, analyzing them, and selecting the best solution.

It’s the process of taking all the information gathered in divergent thinking, analyzing it, and finding the single best solution to the problem. 

Determine screening criteria for evaluating ideas. Spend time evaluating the options, and even improve suggestions if possible or needed. 

If an idea seems too crazy, don’t immediately dismiss it. A friend told me once he thought the Bird or Lime scooter business models would never work. If it had been pitched to him, his response would have been “People won’t use them. They’ll destroy them. People won’t be allowed to use them without helmets and won’t be permitted to leave them on the sidewalk.” But it’s turned out in many cities to be a great mode of short-distance transportation. 

Someone taking a strictly convergent approach to problem-solving might skip a creative brainstorming session and instead try to think of a straightforward answer to the problem. 

However, it’s useful to employ both approaches to come up with more options and creative solutions to problems. 

“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

Running Your Problem-Solving Sessions

When using these techniques, use your great facilitation and leadership skills to keep the group focused and moving forward.

For the best meetings possible, follow the guidance in my book Bad Meetings Happen to Good People: How to Run Meetings That Are Effective, Focused, and Produce Results .

Problem-solving skills and tools are useful both at work and other areas of life.

It’s liberating to know you don’t have to have all the answers to make improvements.

Instead, knowing how to lead and collaborate with others to find solutions will help you stand out as a strong leader and valuable team member to your employer.

Don’t shy away from leading an improvement effort when faced with challenges. Doing so will give you greater confidence to search for solutions in other situations.

And you’ll be known as someone who can tackle challenges and make improvements in the organization. Creating this reputation will be great for your career.

“Think left and think right and think low and think high. Oh, the thinks you can think up if only you try” – Dr. Seuss

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Leigh Espy is a project manager and coach with experience working in startups, government, and the corporate world. She works with project managers who want to improve their skills and grow in their career, and entrepreneurs and small businesses to help them get more done. She also remembers her early career days and loves working with new project managers and those who want to make a career move into project management.

I’m glad ‘problem finding’ is the basis for this. However, I think this is still reductive and presumes a ‘problem’ to be ‘solved’. I see ‘problem solving’ as a long way down the path in creativity. Creativity starts with an objective, a challenge, an opportunity. Not a ‘problem’. A problem gets an answer. A challenge gets possibilities.

am a university student from kenya and my lecturer gave us a question on how to use osbons model to systemtically analyze how to find solutions about corruption in our country and i think the info i got here will help me tackle that question alot

Great reading – it helped me with my Creativity Tools homework

How you can use creative problem solving at work

Reading time: about 4 min

How many times have you tried to solve a problem only to get stuck in the process? In a business setting, this is a common occurrence. You’re faced with issues that traditional problem solving methods can’t solve. But you still need to find a way to fix the issue to move a project forward or resolve a conflict. This is when you may need to get creative to solve the problem at hand.

What is creative problem solving?

The definition of creative problem solving (CPS) will vary between organizations. At its core, CPS involves approaching a problem in an imaginative, innovative, and unconventional way. The process encourages you to find new, creative ways of thinking that can help you overcome the issue at hand more quickly.

7 steps of the creative problem solving process

The CPS process can be broken down into seven steps.

1. Identify the goal

Before solving the problem, you need to fully understand the problem you’re trying to solve. You may have overlooked or misunderstood some details. Take some time to analyze the conflict and clear up any confusion.

2. Gather data

Once you know what the problem is, you need to learn all you can about it. Who does the problem affect? Who is involved in solving the issue? Gather all the knowledge you can to gain a better understanding of the issue and to solve it.

3. Formulate challenge questions

After you’ve gathered the details, turn the problem into a question. Word the question in a way that encourages suggestions or ideas. It should be short, concise, and only focus on a single issue. Once you’ve created one or two questions, start trying to answer them.

4. Explore ideas

This step is where the brainstorming begins. You’ll be creating possible ideas or solutions to the problem you’re facing. This is usually when the creativity really starts to flow. With so many ideas flowing, it’s crucial that you write each of them down—even the stupid ones. Even if the idea you come up with has little to no chance of working, write it down. Trying to sort out bad ideas from the good ones during this step can squash creativity.

5. Come up with solutions.  

Weed out the average ideas from the winners by testing each one. See if the possible solution actually solves the problem and if you can implement it successfully. If the potential solution doesn’t resolve the issue, move on to the next idea. Evaluating each idea will help you zero in on the perfect solution.

6. Create an action plan 

Now that you have the perfect solution, you’ll need to create an action plan outlining implementation steps. Consider what resources you’ll need and how long it will take. Then write it all down. Once you create the plan, communicate the approach to the rest of the team so they’re aware of what’s happening.

To help you create an organized and detailed plan, you can use swimlanes in Lucidchart.

7. Take action

With your plan created and your team on board, it’s time to implement your solution and resolve the problem.

CPS techniques

Just knowing the process behind CPS isn’t enough. You’ll want to know about the common creative problem solving ideas or techniques that you can use to be more successful during each phase. Below are a few of the techniques you can use to help you through the CPS process:

Synectics:  This technique helps to inspire thoughts that you might not be aware of. It is a way to approach creativity in a logical, rational manner.

TRIZ methodology (Theory of Inventive Problem Solving):  This problem solving methodology is based on logic, data, and research—not intuition. It involves adapting existing solutions to your particular problem.

Brainstorming:  Using this technique allows you to collect a number of ideas that can be a potential solution to a problem and can be used in either a group or individual setting.

Mind mapping:  Mind mapping helps keeps your ideas organized by representing them in a graphical manner.

Reversal of problem:  Trying to solve a problem using traditional problem solving methods can sometimes end in roadblocks.This technique forces you to think about a problem from a new perspective.

Looking beyond something’s function:  Thinking about how you can use something beyond its typical function is a common CPS technique.

SCAMPER:  This acronym can help you come up with new ideas. Each letter stands for a way you can manipulate an original idea to come up with something new:

• S ubstitute
• P ut to other uses

Why use CPS

No matter what profession you’re in, you will face challenges. There will be times when traditional problem solving techniques just don’t do the trick. That’s when you can take advantage of CPS to help uncover the best solution to your problem.

About Lucidchart

Lucidchart, a cloud-based intelligent diagramming application, is a core component of Lucid Software's Visual Collaboration Suite. This intuitive, cloud-based solution empowers teams to collaborate in real-time to build flowcharts, mockups, UML diagrams, customer journey maps, and more. Lucidchart propels teams forward to build the future faster. Lucid is proud to serve top businesses around the world, including customers such as Google, GE, and NBC Universal, and 99% of the Fortune 500. Lucid partners with industry leaders, including Google, Atlassian, and Microsoft. Since its founding, Lucid has received numerous awards for its products, business, and workplace culture. For more information, visit lucidchart.com.

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Dr. AnneMarie Dorland

– Exploring the Practice of Creativity –

Using the 4D Method for Creative Problem Solving

We know that the ability to be creative, to develop creative strategy or to think creatively is a key skill set for the 21st century. In fact, it might be the key skill students need to thrive in their future careers – industries from engineering to healthcare to agriculture have identified that the number one skill they look for when building their teams is “creative thinking”. Creative thinking is a process, a skill set, an outcome or contribution and a lens through which we can see old problems anew. But most importantly, creative thinking is key to the production of new and useful ideas (Amabile et al., 1996). But what does that mean, and how we best support students as they work to build that skill set?

The processes that individuals and teams use to produce these new or novel ideas are called “creativity-relevant processes” (Amabile & Pratt, 2016). These creativity-relevant processes, or creative capacities, may include personal characteristics that enable individuals to become more risk or failure tolerant, the work styles that we can each use every day to support iteration and persistence, and the mental models, methodologies and perceptual styles that are useful when “…taking new perspectives on problems, pivoting among different ideas, thinking broadly, and making unusual associations” (Amabile & Pratt, 2016, p. 160).

The evidence suggests that supporting and enhancing creativity-relevant process skills will help individuals become more innovative, more engaged and better critical thinkers in the face of complex learning challenges. We know from the evidence that giving students the chance to develop and strengthen their creative thinking and creative strategy skills is key to their success in the future. Enhanced creative capacities enable students to use abstract thinking to connect diverse experiences to the challenge at hand, resulting in more innovation-oriented growth and development (Bason & Austin, 2019), to improve their ability to envision radically new ideas, to collaborate with others to execute them in an entrepreneurial manner (Morrison & Johnston, 2003), and then to ensure that they take hold and evolve in the world. One key way to support and enhance creativity-relevant process skills in team-based learning environments is the 4D Method for Creative Practice

The 4 D Method for Creative Practice is a framework designed to help teams of students in marketing classrooms generate creative solutions to wicked problems (Buchanan, 1992).  The framework guides creative-problem solvers through four phases of creative work: discovery, defining, developing and delivering. Each phase of creative work within the 4D model is built of a series of active, experiential and inquiry based pedagogical approaches that rely on established creativity-relevant practices (Amabile & Pratt, 2016).

Phase 1: Discover

In the first phase of the 4D Method, creative problem solvers work to surface the insights that they’ll need to create a solution to a wicked problem. In this phase of work students collaborate with community members (from a community, a client organization or a network of partners) to define a problem, to identify the systemic features of the challenge and to uncover the impact that this challenge makes at the community level.  

Useful approaches and tools: interviews, shadowing, ride-alongs, data safaris, informance, collaborative storytelling, ethnographic field work, surveys and guided immersions.

Phase 2: Define

In the second phase of the 4D Method, creative problem solvers work to define the parameters within which they are able to generate a creative solution, in partnership with their community collaborators. This phase includes sourcing information from outside of the system to inform possible solutions, and member-checking findings from the Discover phase of work with community collaborators.

Useful approaches and tools: Secondary market, segment or CRESTD research, system mapping, interviews, story-boarding, dot-ocracy or heat mapping, and storytelling (remembering the future exercise or interview with the double exercise).

Phase 3: Develop

In the third phase of the 4D Method, creative problem solvers work in a highly iterative fashion to generate conceptual prototypes and to evaluate these prototypes with community collaborators as they move closer to their final solution. This phase relies on repeated iterative cycles of making and testing, and often requires extra time for student teams to accommodate positive failure in their prototype development.

Useful approaches and tools: prototyping (physical, performance or modeled prototype development), performance, storytelling, space design, user experience testing, situated testing, community conversations, world café interviews, focus groups, think-aloud interviews and ethnographic field work.

Phase 4: Deliver

In this final phase of the 4D method, creative-problem solvers explore different ways to tell the story of their design solution. Of critical importance is the role of the community collaborator – the individual members of the community that the students are serving through this creative-problem solving exercise are vital to this final phase of work and should be positioned as partners rather than as a jury or judge.

Useful approaches and tools: storytelling, performance, video-ethnography, digital storytelling, system mapping and reflective practices.

By completing the 4D Method, student teams are able to immerse themselves in a creative problem, to identify the systemic and community level impacts, to prototype, test and design an evidence based solution and to mobilize a community toward solution adoption.

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The 4 Steps of Creative Problem Solving

Based on 60 years of study and practice in the field of creativity, we know that creative outcomes must be deliberate. We also know that the creative problem-solving (CPS) process is a universal set of four steps designed to frame a problem, find a novel solution, and formulate a plan of action. As we explore in this Advisor , these CPS steps comprise the building blocks of innovation. First up: Clarify a problem, challenge, or opportunity.

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How to use the ChatGPT app on iPhone and Android

ChatGPT on the go

ChatGPT made enough of an impact when it launched on desktop, but now you can take the chatbot around with you courtesy of its mobile app. This brainchild of OpenAI has wormed its way into our daily routines, offering a helping hand with tasks ranging from the mundane to the creative.

Recently, OpenAI has been busy. It has announced plans to make GPT-4o Advanced Voice available by the end of the month to a select group of users . Open AI has also released ChatGPT mini — a smaller, faster and cheaper version of GPT-4o.  

Having ChatGPT on your smartphone opens up a world of possibilities. Whether you're looking for quick answers, creative inspiration, or help with problem-solving on the go, the ChatGPT mobile app puts AI assistance right at your fingertips. From drafting emails to brainstorming ideas, the possibilities are endless.

Let's dive into how you can harness this AI powerhouse right from your mobile device.

To begin, download the ChatGPT mobile app from the App Store or Google Play Store.

Open the ChatGPT app . Continue to sign in using your preferred log in method — email, Google, or Apple, and follow the on-screen instructions to confirm. 

To start a new chat, simply type in the prompt box and tap the arrow to generate a response. 

ChatGPT will then generate a detailed response to your query or request. 

You can easily share visual content with ChatGPT by using the upload options in the prompt box. To do this, click the plus icon . 

You can take and upload new photos directly using your device's camera , or upload documents from your saved files. 

To create an image, type a prompt into the chat box to generate. 

If you're not happy with the image and want to make changes, click Edit . Then type in the amended prompt and click the arrow to generate the new image. 

To save the image, click the image to enlarge it and tap Save. Click Allow in the pop up window to save to your camera roll.

Effective ChatGPT prompts

• Can you explain (topic) to me?
• What is the meaning of (word/phrase) ?
• How do I (perform specific task) ?
• What's your opinion on (current event/issue)
• Can you help me with (homework/research)
• Write a (type of content) about (topic)
• Summarize (article/book/concept)
• What are the pros and cons of ( decision/choice) ?
• Can you check this (text) for grammar and spelling errors?
• Give me ideas for (creative project/problem solving)
• Create (image) 

As you dive into using ChatGPT on your smartphone, remember that mastering the art of prompts can significantly enhance your experience. For more advanced tips, check out our guide on getting smarter responses from the chatbot. If you're eco-conscious, we have prompts for living a greener life, too. And while ChatGPT is powerful, it's always worth knowing the best ChatGPT alternatives .

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Kaycee is an Editor at Tom’s Guide and has been writing for as long as she can remember. Her journey into the tech world began as Cazoo's Knowledge Content Specialist, igniting her enthusiasm for technology. When she’s not exploring the latest gadgets and innovations, Kaycee can be found immersed in her favorite video games, or penning her second poetry collection. 

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