service marketing case study with solution

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Service Offering in Solution Marketing - A Case Study

The shift in industrial suppliers' business logic from marketing products to marketing solutions sets challenges in creating effective service offerings. In this paper we focus on a solution provider's service offering and its formulation. Based on a literature review from the solution marketing, service marketing, and project marketing literature we suggest a conceptual framework of the solution provider's service offering

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Journal of Service Management

Paul Matthyssens

Literature in project and knowledge management has examined knowledge management in projects, but the utilization of knowledge management in project marketing is still largely unexplored. This study examines the links between knowledge management and project marketing activities in a project where the seller wants to convince the potential buyer about a demanding investment project. An in-depth case study illustrates this in a situation hampered by a technical knowledge gap between the parties.

Industrial Marketing Management

Heiner Evanschitzky

International Journal of Project Management

Virpi Turkulainen , Saara Kujala , Kim Wikström

Tore Strandvik

Maria Holmlund , Tore Strandvik

Views on industrial service have conceptually progressed from the output of the provider's production process to the result of an interaction process in which the customer also is involved. Although there are attempts to be customer-oriented, especially when the focus is on solutions, an industrial company's offering combining goods and services is inherently seller-oriented. There is, however, a need to go beyond the current literature and company practices. We propose that what is needed is a genuinely customer-based parallel ...

Risto T Salminen

Journal of Business & Industrial Marketing

Christian Kowalkowski

"Purpose – Information and communication technology (ICT) is a key enabler for new product- and process-oriented services. The purpose of this paper is to investigate how ICT can enable service differentiation and, in doing so, act as a catalyst for a service business orientation. Design/methodology/approach – The paper is based on a qualitative, multi-case research design with eight multinational goods manufacturers. Findings – The paper identifies two distinct types of service-oriented differentiation: services in support of the product (SSP) and services in support of the client’s actions (SSC). The study finds that SSC have the largest positive impact on firms’ service business orientation. Research limitations/implications – Western firms in a limited sample of industries are studied. Furthermore, the service business orientation construct does not include any measurements of service profitability or impact on overall competitive advantage. Practical implications – To various extents, successful firms are likely to pursue both SSP and SSC differentiation traits through ICT. The two options are interdependent and the framework presented helps managers to understand both key specificities and their interrelatedness. Originality/value – The study contributes to theory on service strategies by specifically focusing on the enabling role of ICT for new services and its effects on each of the three dimensions of the service business orientation construct."

European Management Journal

International Journal of Operations & Production Management

Katrin Jonsson , Saara A Brax

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100+ Case Study Examples for Sales and Marketing

Browse through a wide range of case study templates from various industries.

Imagine you come home after a long, tiring week of work, and you decide to satiate your taste buds by ordering a delicious, exotic dish. What would be your further course of action? Let us guess - you pull out your phone, log in to your favourite on-demand food delivery platform, search for the dish you're looking for, and hit the order button. Oh, wait! We missed out a crucial action that most of us perform while ordering a palate from a new food outlet – Rating & reviews!  

The first instinct that each one of us has when we subscribe to a new product or service is to get validation or proof from others.

In this post, we talk about one such crucial marketing collateral that provides  proof  to your prospects – Case Studies.

What is a Case Study?

Case studies are an indispensable tool for providing proof of quality and utility. They help demonstrate exactly what you have done to help other customers or clients attain their goals. They're sure to draw potential clients because they establish the factor of faith in the ability of your products or services.

To some, case studies may seem dull and boring, but it remains an integral part of a content marketing strategy for almost every B2B company. A content marketing report states that 70% of B2B marketers believe case studies are an effective tool for the content marketing mix.

How long should your case study be? 

If you type this query into the Google search bar, the answer that pops up on your screen is 500 to 1500 words. Although this is fairly ideal, it is important to note that there is no hard and fast rule for the word limit of a case study. Like everything else in Marketing, the answer is - it depends. 

Depends on various factors like the industry you’re writing the case study for, the narrative you’re building, the audience you’ll cater to and the like. 

Case studies are primarily built to generate an in-depth understanding of why exactly prospects should choose your product. In today’s world, where all content consumers have an attention span of roughly 7 seconds (if not lesser) - getting them to read a case study that’s nothing less than 500 words requires skill, to say the least. 

The length of a case study depends on the following factors :

Target audience

Identifying the target audience for your case study is the first and foremost step of the writing process. Who will be reading this case study and how do you tailor it to fit their flow of reading? It’s no big secret that everyone’s attention span varies. (We hear you. Do people even have an attention span these days?) 

Thanks to the myriad of visual content available in abundance, going through a 50-word post, let alone a 500-word case study, might be an arduous task for most people. However, this massively depends on the target audience and the industry your client belongs to. 

Case studies provide deep insight into your product/service and give potential customers one, if not more, solid reasons to get onboard. 

Formulating your case study based on these parameters will result in the best outcomes. 

For example, if your product caters directly to the general public (B2C) , then your case studies have to be short, precise and to the point. It has to provide just the right amount of information to put forth about your company, the services you offer, its features and benefits. Hence, these case studies can be anywhere between 100-300 words. 

On the other hand, formulating a case study for a B2B audience will require more detailed insights, examples, solution-oriented steps, and overall contain highly compelling research. This is solely because the individuals reading our case studies will be established business professionals looking to invest a good amount in your product . These case studies can extend up to 1500 words . 

Purpose of the case study 

The second factor/question to keep in mind is, “Why are we writing this case study?”. Here we cannot help but think of the famous quote - “You can’t understand someone until you’ve walked a mile in their shoes.” 

It’s safe to say that this quote is applicable to almost every situation in life. Especially while selling a product. Or, attempting to do so. In this stage, you need to take into consideration 3 very important factors :  

At which point of the sales process are we sending out this case study?

For starters, case study content changes according to the various points of the sales process it is being sent out during. The content required for a case study at the beginning of the sales process differs from the content required for a case study when the deal is about to be closed. 

Case studies sent out at the beginning of the sales process focus on the following :

• Recognition of your company/brand  
• An insight into your company & what you do 
• A generic overview of what your product offers 

Hence, these case studies can range anywhere from 300-500 words.

Case studies sent out at the end of the sales process focus on the following :

• Presenting a precise problem faced by a client
• Presenting how your company provided a solution for the same 
• The process
• Use-case specific insights

Hence, the sky’s the (word) limit with these case studies. The length that narrates to your prospect that your company is the best solution is the length you stop at. 

What do we want our readers to take away from this case study?

The length of your case study also majorly depends on the point you want to put forth in your case study. Are you trying to simply establish brand identity? Are you talking about a new campaign run by your company? Or is it a case study showcasing the work you did for a specific client? 

What medium are we sending the case study via? 

The medium through which your case study is being sent is a key point while determining the length of your case study. 

Let us throw in a quick example here. We are in the midst of our relentless online shopping phase and our package has finally arrived. Obviously, we can’t wait to go through the contents of the package (Because which order even is this?) - Doesn’t it make the unpacking process much easier when the packaging is precise and easy to open? Who wants loads of duct tape and clunky wrapping? It instantly puts us off, and we might even decide to open it later.  Similarly, the medium via which you send your case study and the presentation of it matters a lot. 

Here are some of the methods through which you can send your case study :

A good ol’ fashioned e-mail

“I’ll send across an email” is a phrase most of us have probably used more than our names. And, that’s fine. 

Sending your case studies and other documents through email has unmistakably been the go-to method for the longest time. Even so, sending your documents and case studies via email have its pros and cons. 

If you include a number of attachments, your prospects might have a hard time going back and forth between the document and email to open it up. The best option, in this case, is to include a single case study and make it crisp & concise in order to avoid shuffling between tabs. So, we’d say a single case study, about 500 words. 

A personalized storyboard

Personalized. Pretty. Extremely easy to go through. Nothing against emails, but imagine sending your case studies in a personalized collection that is exclusive to your reader, gives them a binge-worthy experience with your case studies, enables them to pick up exactly where they left off and much more. 

With a presentation like this, we’re sure the length of your case study isn’t going to stop readers from going through the contents of your case study.

Types of Case Studies

Case studies can be broadly classified into the following categories:

1. Third-Person Case Studies

An external agency primarily publishes this type of case study. This external research & consulting firm validates the solution provided by your company to your customers and publishes the same on its website.

2. Explanatory Case Studies

Explanatory case studies are primarily descriptive studies. They typically use one or two instances of a phenomenon or event to show the existing solution. Explanatory case studies primarily exist to familiarize the unfamiliar situation to prospects and give them a brief overview of the subject.

3. Instrumental Case Study

To gain insight into a phenomenon, an instrumental case study is deployed. The focus of this type of case study is not on the results but on the phenomenon. It tries to make the prospects discern the relationship between the phenomenon and its solution.

4. Implementation Case Study

This is perhaps the most important type of case study for a content marketer. It encompasses how your business went about executing the solution of a customer's challenge.

Case studies are the best example of marketing collateral used during the consideration stage and are used to showcase the success stories of your company. They can be written as single-page or multi-page documents.

Steps to writing a case study solution

Crafting the headline.

Headlines are the hellos in the world of writing. Just as a simple hello can help gain surface-level insight into a person, a headline establishes just that about a piece of written content. 

The first step to drafting a case study is also to pick a suitable headline. 

The headline of a case study has to include the following elements :

• The name of the company
• The use case
• The results
• Quantitative data (all about the numbers)

Let’s go with a fictional take on this - 

Let’s say you have a company, “Mattleberg Associates."

Mattleberg Associates offer consultative tools and guidance to understand, buy and adopt marketing technology tools for an enterprise. If Mattleberg Associates is to write a case study on how their product benefited a client of theirs, Acme Corporation , and upped their sales turnover by 70% , 

This is how the case study should ideally be titled : 

Acme Corp’s Sales Turnover Increased by 70% - Meet the Mattleberg MarTech Tool that made it possible. 

By glancing at this case study title, the reader gets an insight into the company (Mattleberg), the client (Acme Corp), the use case (Increasing sales turnover), the industry (Sales and Marketing) and the outcome (A 70% increase). 

Highlighting the challenge/situation 

In this part of the case study, the problem is made aware to the reader. This is where we let the reader know that “Hey, there was a grave situation taking place, and this is how it played out.”. 

In this part, you have to mention : 

• The challenge that was present
• The root cause of the problem 
• Statistics about the same 

Arriving at the solution

This part of your case study has to be your company’s stellar introduction.

In this part of the case study, you will include :

• How the client arrived at your company 
• The process of how the client fixed on your company (yay!)
• The executives involved in the process 

Behold! The results

Quantitative results .

This indicates the end of the case study. This is the part you indicate that Happily Ever After was made possible. Here is where you include all of the magical numbers that were a result of your company’s product/service, the remarkable results of the process and the outcome. 

Qualitative results

Remember when Spotify allowed 6500 of their employees to work from anywhere in the world? 

Now, fast forward to a year later; Spotify has released a statement saying their turnover rate dropped and they’re doing great! 

Here’s another example of how a qualitative result approach can be included in your case studies. This is the tie between quantitative and qualitative results. They go hand in hand. 

Tying this back to the topic, while writing a case study and mentioning the end results, it is important to also mention how the process eased the lives of the team, resulting in joy in the workplace and so on. This, in return, can directly result in quantitative results. :)

Best Practices to implement while writing a Case Study

More often than not, content marketers find it a herculean task to create a case study that is intriguing for their prospects. Here are 5 easy tips to make your case studies less boring, and more engaging.

1. Incorporate visuals in your case study

Multimedia can make your case studies more engaging and provide you with a means to connect with auditory and visual learners. Here are two ways in which you can incorporate multimedia in your case study:

• Include pictures, charts, and infographics to interpret a story out of the content-heavy data.
• Incorporate videos in your case studies and use them throughout your integrated marketing communication.

2. Prioritize firsthand knowledge over second-hand evidence

Case studies are stories. And stories can be narrated aptly only when you get real firsthand insights from the customer. Hence, to write a good case study, all you need is an excellent customer interview. Refrain from writing case studies based on resources such as testimonial quotes, videos, email, and so on.

It will only make your case studies time-consuming and difficult (or dare we say boring?).

3. Use slide-in call-to-action in lieu of pop-ups

Huge pop-ups can be annoying to the readers. Hence, marketers should try to use slide-in call-to-action that does the same job without distracting your prospects.

4. Don't be keen on listing the problem statement/challenge

Get into the shoes of your prospects while writing the challenge section. Most businesses often commit the mistake of writing the problem of a case study that caters to a narrow audience. To effectively hook a broader target audience , you should address the problem by considering the perspective of different prospects and write a detailed and compelling challenge . Your case study's first sentence should always address a broad business issue, and provide the reader with context.

5. Improve the tone of the customer quotes

Being a case study writer, you should not be transfixed on strictly reproducing all the customer quotes as it is - that is what a reporter does. As a case study writer, you should embellish the customer quotes in a way that makes their point effective. However, the altered quote should not drift away from the actual customer quote and should live up to the spirit of the customer's statement.

Examples of Case Studies

Here is a list of the finest examples of case studies across each sector with our commentary on a handpicked few to further ease your process of writing a case study.

To give you a holistic understanding of different types of case studies, we have collated the best templates from each industry.

• Aviation and Defense 
• Banking, Financial Services and Insurance (BFSI)
• Energy & Utility
• Healthcare and Life Sciences
• Manufacturing
• Technology and Services
• Telecommunications

Best Case Study Examples for Aviation, Aerospace & Defense Sector

While there are over 10+ example case studies that have been handpicked for the Aviation, Aerospace and Defence sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. Electromagnetic Solutions | Leonardo

Type of case study : Explanatory

Leonardo, first, defined their electromagnetic solutions and then furnished an explanatory case study to further enlighten their target audience to the solution they offer. They provided their prospects with a lucid explanation of the phenomenon with their solution in this case study.

2. Indira Gandhi International Airport | Collins Aerospace

Type of case study: Implementation

This case study is one of the best templates you will find in the aviation & defence sector. Two reasons make it exceptional. First, Collins has tailored the case study in a way that it can collaborate with direct marketing efforts . The case study is brief, yet gives a clear explanation of how it went about executing the solution. Also, the testimonial Collins took from Delhi International Airport Ltd., explained in a nutshell, the outstanding results they produced.

Best Case Study Examples for BFSI Sector

While there are over 10+ example case studies that have been handpicked for the BFSI sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. Implementing a Complete Target-Date Fund Solution |  JPMorgan Chase

Type of case study: Explanatory

Writing a case study in the sector of financial services is tricky, to say the least. If you are looking to benchmark a case study, this should undoubtedly be the one. JPMorgan deep-dived to explain the needs of the client and listed out the top investment priorities. After that, the cast study introduced the unique solution offered to give their prospects a gist of the same. 

2. Global Inventory Management | Broadridge

Broadridge created a stellar case study by incorporating a testimonial, visuals, and an elaborate solution together. The cast study went one step ahead by talking about how it will utilize this opportunity to build Broadridge's future solutions.

Best Case Study Examples for Energy & utilites Sector

While there are over 10+ example case studies that have been handpicked for the Energy & Utilities sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. Creating Value through Technology and Innovation | Canadian Natural Resources Limited (CNRL)

Type of case study: Instrumental

This case study focuses more on the different technologies offered by CNRL. What makes this case study unique is that the brand has included various collaborations for each technology and clearly demarcated the status of each technique. The usage of visuals and quantifiable results is spot on!

2. City of Monterey Park | Engie

Engie has produced a phenomenal template for a case study in the energy sector. Prospects could better relate to this kind of a case study because it includes multiple testimonials alongside the images of the solution which can serve as the best catalyst for prospects in the consideration stage of the buyer journey.

Best Case Study Examples for Healthcare & Life Sciences Sector

While there are over 10+ example case studies that have been handpicked for the Healthcare and Life-sciences sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. BD Vacutainer | Becton Dickinson and Company

BD did a fantastic job of quantifying its success in solid numbers. They have incorporated the same in their headline to make it a worthy read for a prospect. Furthermore, they included a separate "results" section which listed out the benefits and illustrated the same using a bar graph. These best practices help a prospect digest text-heavy content easily.

2. Helping Biopharma Companies Unravel the Many Facets of the Oncology Market | McKesson Corporation

This template is an excellent example of an instrumental case study in the healthcare sector. McKesson takes the onus on them to educate the healthcare industry on the oncology market. It provides vital insights into how the biopharma industry can leverage McKesson's resources and excel in oncology.

Best Case Study Examples for Logistics Sector

While there are over 10+ example case studies that have been handpicked for the Logistics sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. Inventory Optimization Case Study | Neovia Logistics

Type of case study: Third-Person

This case study serves as a great template of collaboration with other organizations to deliver a customized solution for your customer. Neovia Logistics and SAP Service Parts Planning worked in unison to provide a top-notch solution for inventory management. This template makes a brilliant usage of coloured theme and an engaging dashboard to display the results lucidly.

2. Building a better distribution model to accommodate rapid growth | FedEx Corporation

FedEx adopts a customer-centric approach in this case study and explains the challenges faced by the customer in detail. It elaborately explains how the problems of temperature-sensitive products of the clients were dealt with. This type of case study can prove to be very useful as a marketing communication  for a client dealing in a similar sector.

Best Case Study Examples for Manufacturing Sector

While there are over 10+ example case studies that have been handpicked for the Manufacturing sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. Twilight River Cruises | Mitsubishi Electric

The testimonial and the embedded hyperlinks (that redirects to their product range) make this case study stand apart from others. Mitsubishi Electric has ensured that the client furnishes a well-crafted testimonial that makes the prospects acquire faith in their prowess.

2. Danfoss' Digital Journey and Strategic Approach to MES | Siemens

This is, by far, the best template we have discovered in the manufacturing sector. It ticks all the boxes for writing a stellar case study – slide-in CTAs (call-to-action), integration with social media, an excellent testimonial, captivating visuals, and a consistent theme. You do not want to miss this out!

Best Case Study Examples for Technology & Services Sector

While there are over 10+ example case studies that have been handpicked for the Technology & Services sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. FreshDesk - Case Study | Chargebee

The best thing about this case study is that Chargebee incorporated testimonials from different departments and individuals. The case study uses crisp headlines and explains the challenge in detail before jumping the gun to mention the results.

2. Aspire Systems Provides Data Integration Services  | Aspire Systems

For a technical product/software, it is important to know where to use technical keywords and where to use plain, simple language. Aspire Systems did a fantastic job of creating different sections for a summary (in plain language) and a tech snapshot (where they mention the suite of data management products). It also included an image of the system architecture to educate their prospects on the process and solutions.

Best Case Study Examples for Telecommunications Sector

While there are over 10+ example case studies that have been handpicked for the Telecommunications sector, we are highlighting only about 2 of them for a quick reference on why it works and most importantly, we like them.

1. Managed Network Services | Telkomtelstra

Incorporating video testimonials in the case study is one of the best practices to be followed to create a compelling case study; and, Telkomtelstra has done that precisely. The practice of integrating social media in your overall content marketing strategy never fails to fetch you brownie points!

2. Supporting the community with a mobilized workforce | Rogers Communications Inc.

Rogers Communications has adopted the strategy of assigning a dedicated page for case studies. It has also integrated social media and slide-in CTAs buttons, in this case study, for enhanced engagement. A unique practice that Rogers embraced in this case study was to mention the details of the current services with that particular client. You may want to consider this strategy while writing your upcoming case study!

Strategies to leverage the power of Case Studies 

On the same lines, let us now deep-dive into how content marketers can leverage the power of case studies to their full potential. Mentioned below are some of the strategies you can use to incorporate case studies into your organization's overall integrated marketing communications strategy.

1. Highlight the case studies on a dedicated page

When B2B customers search online for your goods and services, they will search for your company's websites as well as your rivals' websites. So make sure the case studies on your website are easy to find. Refrain from categorizing them in the section of "downloads" or "resources" list, or hiding them so profoundly that visitors need to find them on your search facility.

Offer multiple paths that will lead them directly to the stories of customers that most interest them. Feature your homepage with a recent case study. Ask your webmaster to set up a display that will generate a different case study each time the visitor clicks on a new page or returns to a given page.

Be sure to provide a link where more case studies can be found by the visitor, in case the story does not match the interests of the visitor.

2. Include case studies in white papers

Do you have a case study showing how a client used your product or service to solve a widespread problem in the industry? If so, you have the building blocks for an effective white paper . Case studies and effective white papers share the same basic structure: challenge/solution.

You will need to develop the problem section further, examine previous solutions and why they are not working, and present your solution as part of a generic class.

However, once you have described your solution, you can introduce your particular product by means of an abbreviated version of your case study.

3. Include case studies in press releases

The company press releases are the perfect platform to share customer stories with prospects, customers, partners, and employees. The case studies in your prospect press releases allow you to highlight your solutions and the different verticals that you represent.

This helps to develop trust over time. In addition, case studies are great for keeping partners informed about how customers use your solutions. You'll support their sales efforts by providing customers with new ideas that they can present. You'll also keep them excited about your partnership, as well as about your products and services.

4. Collaborate your direct marketing efforts with case studies

Many of the most popular all-time direct mail promotions start with a story. Stories are enthralling. They promise entertainment and news. Of course, they gain our attention. Hence, a well-written case study for a newsletter or a direct mail campaign can be an excellent lead material.

Moreover, with a lead drawn from a recent case study, you'll not only get the attention of your prospects right away but also establish credibility with a real-world illustration of what your company has done for others already.

5. Consolidate your SEO strategy with case studies

Case studies can be among the best content types to attract attention from search engines. Phrases of keywords are the SEO currency . And if well-written, it is most likely that your case studies will include several instances of keywords and phrases relevant to the product or service they feature.

Make sure you incorporate the links and meta tags to boost the search engine rankings. Google attaches great importance to links, so be sure to link back to your case studies from press releases, blog posts, and discussion forums that refer to them. Encourage your clients to link your website to their success stories.

Even meta tags can improve your search rankings. Ensure that the title and description tags are used well by including your target keywords in them.

6. Collaborate your case studies with your social media marketing strategy

Social media provides a range of platforms to distribute case studies to your target audience. You can post a link to your latest case studies on Twitter, LinkedIn, and other platforms. Forums are another excellent platform way to promote your customer success.

Trade associations and LinkedIn Groups provide thousands of tightly focused discussions across the entire spectrum of interests in the industry. And most of these forums will let you post links, making it easy to reach specific audiences.

Case studies are vital building blocks for your brand’s social currency. With the right balance between data and a compelling narrative, case studies go a long way in positioning your brand as the ideal choice in the minds of your prospects.

So before you rule out this collateral as mundane and boring, ask yourself again - would you order from a restaurant that is not backed by good reviews and ratings?

Other interesting blogs that might help bolster your content marketing strategy:

100+ Best Examples of Press Release Templates

100+ Brochure Examples for Sales and Marketing

100+ Testimonial Examples for Sales and Marketing

The Best White Paper Examples for B2B Marketers      

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Case studies in services marketing

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5 Amazing Small Business Case Study Examples for Marketers

In the competitive landscape of small businesses, standing out requires more than just great products or services. It demands compelling stories that resonate with your target audience. Case studies, real-world examples of marketing your product or service, are powerful tools to build trust. Let’s explore nine inspiring small business case study examples that have harnessed the power of storytelling to achieve remarkable results.

Power of Case Studies

Before exploring these inspiring examples, understand the profound impact that well-crafted case studies can have:

• A compelling case study does more than showcase your product or service. It tells a story that resonates with your audience.
• It transforms abstract benefits into tangible results, helping potential customers visualize themselves achieving similar success.
• Case studies build trust and credibility by highlighting specific challenges, solutions, and outcomes.

When a small business shares how it successfully navigated a problem, it positions itself as an expert in the industry. This expertise is backed by real-world results, which makes your brand more trustworthy in the eyes of potential customers.

Small business case study examples are powerful social proof that your offerings deliver real value. According to a survey by the Content Marketing Institute:

“73% of marketers say that case studies are one of the most effective forms of content for influencing purchasing decisions.”

This is because they provide potential customers with evidence that your solution works and can help them achieve similar results.

Small Business Case Study Examples

Here are a few small business case study examples you can not miss to analyze:

Zapier is a prime example of how strategic SEO and content marketing can drive massive organic traffic and user growth. It faced the challenge of increasing its visibility in a crowded market to establish itself as a go-to platform for automation.

Through a meticulously planned SEO strategy, they set a precedent for how small businesses can leverage content and partnerships to fuel growth.

In its early days, Zapier faced a significant challenge. It was how to stand out in a rapidly growing market of productivity and automation tools. With numerous competitors offering similar services, it needed to find a way to differentiate itself and drive organic traffic.

The company recognized the importance of online presence and visibility to attract new users and grow its platform.

The challenge was clear. Zapier needed to boost its SEO efforts and increase website traffic to sustain growth and stay competitive.

To tackle this challenge, the company implemented an ambitious SEO strategy focused on long-tail keywords. These are often less competitive and more targeted.

The company created 25,000 unique landing pages, each optimized for specific long-tail keywords related to their services.

These pages were not just automated templates. They featured well-structured, human-written content that addressed the specific needs of potential users searching for those keywords.

Zapier also developed a comprehensive playbook for onboarding new apps and partners.

By involving their partners, the company generated a vast amount of content without overwhelming their in-house team. These partners wrote high-quality guest posts for their sites, including backlinks to Zapier, further strengthening Zapier’s SEO and increasing referral traffic.

This boosted its domain authority and helped attract new users by increasing the company’s visibility across various online platforms.

Zapier’s strategic SEO and content marketing efforts paid off tremendously. The creation of 25,000 optimized landing pages significantly increased organic traffic, making it easier for potential users to discover Zapier through search engines.

Collaborating with partners for content creation and link building further amplified their online presence, driving even more traffic to the website.

Today, Zapier is recognized as a leader in the automation industry, with a robust user base and a solid online presence, largely thanks to its strategic use of SEO and content partnerships.

Key Takeaways

• Leverage long-tail keywords to create targeted, relevant content that drives organic traffic.
• Create multiple landing pages with well-optimized, human-written content to improve search engine visibility.
• Collaborate with partners to scale content creation and build valuable backlinks.
• Outsource link-building efforts to trusted partners to increase domain authority and attract more users.
• Focus on SEO as a long-term strategy to establish and maintain a solid online presence.

“One more thing…”—a phrase famously used by Steve Jobs during Apple keynotes, signaling the introduction of a groundbreaking product or idea. This phrase perfectly encapsulates Apple’s approach to innovation and branding: consistently delivering something unexpected and transformative.

It’s a testament to Apple’s commitment to pushing boundaries and setting new standards in the industry. This philosophy is reflected in their products and their approach to overcoming challenges and driving success.

Apple’s journey from a struggling tech company to a global powerhouse is a powerful case study of how strategic innovation and branding can redefine an entire industry.

In its early years, Apple faced a series of significant challenges. The company was battling financial difficulties, lagging behind competitors like IBM and Microsoft, and struggling to establish a strong foothold in the highly competitive technology market.

One of the most pressing challenges was Apple’s inability to define its brand identity clearly and differentiate itself from other players in the industry. The company’s products, while innovative, were not achieving the desired market penetration, and Apple was at risk of becoming irrelevant in a rapidly evolving market.

Additionally, Apple faced the challenge of creating products that were not only innovative but also accessible and appealing to a broader consumer base. The company needed to balance its focus on design and technology with the need for mass-market appeal.

Apple also had to overcome internal challenges, including management instability and a lack of cohesive vision, hindering its ability to execute a unified strategy.

To address these challenges, Apple, under the leadership of Steve Jobs, implemented a multi-faceted strategy that focused on innovation, design, and brand reinvention.

Apple doubled down on its commitment to innovation, focusing on creating products that were not only technologically advanced but also user-friendly and beautifully designed.

The launch of the Macintosh in 1984, for instance, was a turning point that showcased Apple’s ability to combine cutting-edge technology with an intuitive user experience. The focus on innovation continued with the development of iconic products like the iPod, iPhone, and iPad, each revolutionizing its respective industry.

Recognizing the need for a solid and consistent brand identity, Apple undertook a significant rebranding effort. This included simplifying its logo, as previously mentioned. It involved redefining Apple’s image as a brand synonymous with innovation, creativity, and premium quality.

The “Think Different” campaign was instrumental in positioning Apple as a brand that stood for innovation and rebellion against the status quo. It resonated deeply with consumers and differentiated Apple from its competitors.

Apple strongly emphasized design and user experience, ensuring that every product performed well and looked and felt exceptional. This strategy extended to the Apple ecosystem, where seamless integration between devices created a unique and compelling user experience that competitors struggled to match.

Apple’s strategic decisions paid off handsomely, transforming the company from a struggling business into the most valuable company in the world. The focus on innovation and design resulted in products that captured market share and created entirely new markets.

The iPod revolutionized the music industry, the iPhone redefined mobile communication, and the iPad opened up new possibilities in personal computing.

The rebranding efforts and the “Think Different” campaign helped establish Apple as a premium brand with a loyal customer base. Apple’s products became status symbols, and the company cultivated a reputation for quality, reliability, and cutting-edge technology.

The Apple Stores further solidified this brand image, providing customers with an immersive, personalized experience that drove sales and brand loyalty.

Under Jobs’ leadership, Apple’s stock price soared, and the company’s market capitalization grew exponentially. Apple’s ability to consistently innovate and reinvent itself has ensured its continued success, making it a dominant force in the technology industry.

• Innovation is vital to staying ahead in a competitive market; consistently developing groundbreaking products can redefine entire industries.
• A strong, cohesive brand identity is essential for differentiating a company from its competitors and building customer loyalty.
• User experience and design are critical factors in product success; functional and aesthetically pleasing products create lasting consumer appeal.
• Retail strategy and direct customer engagement can enhance brand perception and drive sales.
• Leadership and vision are crucial for maintaining focus and executing a successful long-term strategy.

In 2009, Uber emerged with a bold vision: to transform the transportation industry by offering a convenient, reliable, and tech-driven alternative to traditional taxi services.

What began as a simple idea—connecting riders with drivers through a smartphone app—quickly became a global phenomenon that disrupted how people move in cities worldwide.

Uber’s journey from a small startup to a multi-billion-dollar company is a powerful example of how technology, innovative business models, and strategic execution can revolutionize an entire industry.

Uber’s rise from a startup to a multi-billion-dollar company is a compelling case study in leveraging technology, innovative business models, and strategic marketing to disrupt an entire industry.

When Uber was founded in 2009, the transportation industry was dominated by traditional taxi services, often criticized for being inefficient, expensive, and difficult to access. Customers frequently faced challenges such as long wait times, unclear pricing, and poor service.

Uber identified these pain points and recognized an opportunity to disrupt the market by providing a more convenient, reliable, and cost-effective solution.

However, the challenge was not just about creating a better service. It was about convincing both consumers and regulators to accept a completely new model of transportation that relied on private drivers and mobile technology.

To overcome these challenges, Uber implemented a multi-pronged strategy that combined technology, aggressive marketing, and strategic partnerships. Uber’s core innovation was its mobile app, which allowed users to book a ride with just a few taps on their smartphone.

The app provided real-time tracking of drivers, transparent pricing, and the convenience of cashless payments, addressing many issues plaguing traditional taxi services.

Uber also introduced dynamic pricing, known as “surge pricing,” which adjusted fares based on demand, ensuring that riders could always find a ride, even during peak times.

Uber’s business model was disruptive in that it didn’t own any vehicles or employ drivers in the traditional sense. Instead, Uber acted as a platform that connected independent drivers with passengers.

This allowed Uber to scale rapidly without the overhead costs associated with maintaining a fleet of vehicles.

The company offered incentives to drivers, such as flexible working hours and the potential to earn more than traditional taxi drivers, which helped attract many drivers to the platform.

In some regions, Uber introduced services like UberMOTO (motorcycle taxis) and UberAUTO (auto-rickshaws) to cater to local transportation preferences.

This flexibility allowed Uber to penetrate diverse markets and meet the unique demands of different customer segments.

Uber’s strategic approach to technology, business model innovation, and aggressive expansion paid off, making it one of the fastest-growing companies in history.

Within a few years, Uber had disrupted the global transportation industry, challenging the traditional taxi model and inspiring a wave of similar startups.

The company’s success was not without controversy, as it faced legal challenges, protests from taxi unions, and regulatory hurdles in many cities. However, Uber’s ability to adapt and navigate these challenges allowed it to continue growing.

By 2019, Uber had completed over 10 billion rides globally, and the company went public with a valuation of over $80 billion.

Today, Uber operates in more than 900 metropolitan areas worldwide and has expanded its offerings to include services like Uber Eats, Uber Freight, and autonomous vehicle research.

Uber’s journey from a small startup to a global leader is a testament to the power of innovation, technology, and bold business strategies.

• Leveraging technology can transform traditional industries by offering innovative, user-friendly solutions.
• A disruptive business model can enable rapid scaling and global expansion without the constraints of traditional operations.
• Aggressive marketing and strategic expansion are essential for establishing a solid presence in new markets.
• Adapting to local markets is crucial for success in diverse regions, allowing a company to meet specific customer needs and regulatory requirements.
• Navigating regulatory challenges is critical to sustaining growth and maintaining market leadership in a disruptive industry.

“Customer obsession over competitor focus”—this principle has driven Amazon’s growth from a small online bookstore into one of the most influential companies in the world.

Founded by Jeff Bezos in 1994, Amazon was born out of the simple yet ambitious vision to revolutionize the retail industry by harnessing the power of the internet.

Amazon has transformed how people shop and redefined what it means to be a global retailer. This case study explores how Amazon tackled its early challenges, developed game-changing strategies, and achieved remarkable outcomes to become a dominant force in the global economy.

When Amazon launched, the company faced significant challenges. The internet was still infancy, and online shopping was not a common practice. Consumers were wary of buying products online, concerned about security, and unfamiliar with the process.

Moreover, Amazon had to compete with established brick-and-mortar stores with solid brand loyalty and consumer trust. The challenge for Amazon was to convince people to buy books online and shift the entire shopping paradigm towards e-commerce.

As Amazon began to expand beyond books, the company needed to develop a robust logistics network capable of delivering a vast array of products quickly and efficiently, all while keeping costs low.

Amazon’s strategy to overcome these challenges was multi-faceted and centered around three core principles: customer obsession, innovation, and scalability. Jeff Bezos has always emphasized that Amazon primarily focuses on the customer.

From the outset, Amazon prioritized creating a seamless shopping experience by offering a vast selection of products, competitive pricing, and unparalleled convenience.

This customer-centric approach extended to innovations like customer reviews, personalized recommendations, and an easy-to-use interface, which built trust and encouraged repeat business.

Amazon invested heavily in technology to improve the shopping experience and streamline operations. The creation of the “1-Click” purchasing system and Amazon Prime, which offered fast and free shipping, were technological innovations that set Amazon apart from competitors.

Additionally, Amazon Web Services (AWS) was launched as a cloud computing platform, which became a significant revenue stream and powered the company’s vast operations.

Amazon’s strategy involved expanding beyond books into every retail category, from electronics to clothing to groceries.

Amazon also diversified its business by launching products like Kindle, Echo, and Fire TV and expanding into services such as Amazon Prime Video, further embedding itself into consumers’ lives.

Amazon’s strategic focus has yielded extraordinary results, making it a prime example in any collection of small business case study examples. The company rapidly evolved from a startup into one of the largest retailers in the world.

Amazon’s ability to scale operations efficiently has enabled it to dominate the e-commerce space, capturing nearly 40% of the U.S. online retail market as of 2021.

The success of Amazon Web Services (AWS) further exemplifies the company’s innovative spirit, positioning Amazon as a leader in cloud computing. AWS has become a cornerstone of Amazon’s profitability, generating billions in revenue and supporting countless businesses worldwide.

This success story is crucial when discussing small business case study examples, demonstrating how diversification and innovation can drive substantial growth.

The introduction of Amazon Prime has cultivated a loyal customer base, with over 200 million subscribers globally who depend on the service for everything from daily essentials to entertainment.

Amazon achieved a market capitalization that surpassed $1 trillion in 2018.

• Customer obsession is crucial for building a loyal customer base and driving long-term success.
• Continuous innovation in technology and services can differentiate a company from its competitors and create new revenue streams.
• Scalability and efficient logistics are vital in managing rapid growth and maintaining a competitive edge in the market.
• Market expansion and diversification allow businesses to reduce risk and capitalize on new opportunities.
• Strategic acquisitions and investments can accelerate growth and enable entry into new markets and industries.

5. Snapchat

“Embrace the moment”—this mantra encapsulates Snapchat’s unique social media and communication approach. Snapchat emerged as a groundbreaking platform founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown.

Unlike other social media platforms that focused on permanence, Snapchat introduced the concept of ephemeral messaging, allowing users to send photos and videos that would disappear after being viewed.

This innovative approach resonated with younger audiences and quickly set Snapchat apart in a crowded social media landscape.

This case study explores Snapchat’s journey, its challenges, strategies, and outcomes that solidified its place as a leader in the social media industry.

When Snapchat first launched, it faced significant challenges in a social media environment dominated by giants like Facebook, Twitter, and Instagram.

The critical challenge was differentiating itself in a market where social media platforms competed for user attention through features emphasizing permanence, likes, and public sharing.

Snapchat must convince users, especially younger ones, to embrace a new communication method focused on fleeting moments rather than lasting memories.

Another major challenge was monetization. While Snapchat rapidly gained popularity, especially among millennials and Gen Z, turning that user base into a profitable business was not straightforward.

The platform needed to find innovative ways to generate revenue without compromising the user experience centered around privacy and the temporary nature of its content.

Furthermore, Snapchat had to continually innovate to stay relevant as competitors began to imitate its core features. Maintaining its distinct identity and user base in the face of increasing competition was a constant challenge.

Snapchat implemented vital strategies focused on innovation, user engagement, and monetization to overcome these challenges. Snapchat’s primary innovation was its focus on ephemeral content—photos and videos that disappeared after being viewed.

This concept was a significant departure from other social media platforms, where content was designed to be permanent.

Snapchat also introduced other unique features, such as Stories (a 24-hour timeline of photos and videos), Lenses (augmented reality filters), and Discover (a platform for branded content and news). These features helped differentiate Snapchat and attract a younger demographic that valued privacy and spontaneity.

Snapchat prioritized user engagement by constantly introducing new and playful features that kept the platform fresh and exciting. The app’s interface encouraged users to interact with friends more personally and creatively, fostering a strong sense of community and belonging.

The introduction of Snapstreaks, which tracked how many consecutive days two users communicated, further boosted user retention and engagement.

To address the challenge of monetization, Snapchat developed innovative advertising solutions that were integrated seamlessly into the user experience. The company introduced Snap Ads, full-screen vertical video ads between Stories, Sponsored Lenses, and Geofilters, allowing brands to create interactive user experiences.

Snapchat also leveraged its Discover platform to partner with media companies and offer premium content, generating additional revenue streams. These strategies allowed Snapchat to monetize its user base effectively while maintaining its core appeal.

Snapchat used a strategic approach to innovation, user engagement, and monetization. This paid off, making Snapchat one of the most popular social media platforms among younger audiences.

By 2023, Snapchat had over 375 million daily active users.

The majority of its user base comprises millennials and Gen Z, who are often elusive for other platforms to capture. Snapchat successfully turned its unique approach to content sharing into a lucrative business.

The company’s innovative advertising solutions and partnerships with brands and media outlets allowed it to generate substantial revenue. This helped to achieve profitability after several years of operating at a loss.

As of 2023, Snapchat’s parent company, Snap Inc., had a market capitalization of over $15 billion.

Features like AR Lenses and Snap Maps kept existing users engaged and attracted new ones, helping Snapchat maintain its competitive edge.

Despite the challenges posed by larger competitors, Snapchat has carved out a distinct niche in the social media landscape.

• Innovation in user experience can set a platform apart in a crowded market, especially by offering unique features that address specific user needs.
• Focusing on user engagement and updating the platform can help maintain a loyal user base.
• Creative monetization strategies that align with the platform’s core values can drive revenue without alienating users.
• Staying ahead of competitors through constant innovation is essential in fast-moving industries like social media.
• Understanding and targeting a specific demographic can lead to strong brand loyalty and long-term success.

Small business case study examples are about illustrating the transformative impact your business can have. These case studies not only showcase your expertise but also build trust and inspire action.

Let these examples guide you as you develop your case studies. Turn your client successes into compelling narratives that set you apart in the marketplace.

By following these small business case study examples, you can create compelling narratives that resonate with your target audience. Use SocialBu’s analytics to track the performance of your case study campaign and identify areas for improvement.

How do you write a case study for a small business?

What is a case study in business example, what are good examples of case studies, how do you write a business case for a study.

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Customer Experience 5.5 Minute Read

Digital Transformation vs. Human Touch: A Case Study in Airline Customer Service

Lindsay Evans

In the digital age, many companies are shifting to online communication as their main customer support channel. While this streamlines operations and cuts costs, eliminating phone support can deeply affect customer relations and business performance. This case study delves into how a prominent budget airline navigated this challenge.

In November 2022, the airline removed its customer service phone line to boost cost efficiency, only to reinstate it in May 2024. We’ll explore the impact of these decisions on customer satisfaction and the company’s reputation. Ready to see how these changes influenced customer satisfaction and business reputation? Dive into the following insights and lessons on finding the right balance between digital and traditional customer service to keep both customers and business flourishing.

Transition to Digital Communication

In late 2022, the airline decided to eliminate its customer service phone line, sparking widespread dialogue. The move aimed to streamline operations and align with a low-cost business model. Customers were redirected to digital platforms such as chatbots, social media, and messaging apps for their queries. The company argued that this shift was in response to a growing preference for digital communication among its users, designed to deliver information more efficiently.

When phone support is removed, customers often face challenges, particularly those with complex issues requiring immediate resolution. Without the option for direct human interaction, dissatisfaction may rise, as digital channels may not always provide the nuanced assistance needed swiftly. This can lead to a decrease in customer trust and satisfaction, as customers feel their needs are not being adequately addressed.

Customer and Industry Reaction

The absence of phone support can draw criticism from industry experts who emphasize the importance of comprehensive customer service. A solely digital approach may not align with the expectations of all customers, especially those who value personal interaction.

In this case, the removal of the phone line was met with mixed reactions. Some customers valued the convenience of having 24/7 digital access, yet many voiced dissatisfaction, particularly when dealing with complex issues that required immediate human assistance. The decision faced scrutiny from industry experts, who pointed out that other budget airlines still offered phone support to effectively manage customer concerns. The absence of direct phone contact was perceived as a service gap, impacting customer trust and satisfaction.

Reinstatement of Phone Support

Responding to feedback and industry critiques, the airline decided to reintroduce its customer service phone line in May 2024. This reinstatement was part of broader, customer-friendly changes aimed at improving the passenger experience. The new policy allowed customers with flights within 24 hours and elite frequent flyers to access live phone support. This move was accompanied by initiatives such as fare simplification and the removal of change fees for most tickets.

Balancing cost-efficiency with quality service is crucial. While digital channels offer convenience and efficiency, phone support remains a vital component for addressing urgent and intricate customer concerns. Reinstating phone support can play a pivotal role in restoring customer confidence, demonstrating a company’s commitment to meeting diverse customer needs and ultimately enhancing its reputation. In essence, providing a blend of digital and traditional support options is key to achieving customer satisfaction and maintaining a robust business standing.

Impact on Customer Satisfaction and Reputation

While still recent, reinstating phone support was a crucial step in rebuilding customer confidence. It showed the airline’s willingness to listen and adapt to customer needs and criticism, playing a vital role in restoring its reputation. Customers appreciated the blend of digital convenience with the option for direct human interaction, especially in urgent situations. By addressing the shortcomings of its previous strategy, the airline aimed to enhance overall customer satisfaction and loyalty.

This airline’s journey in restructuring its customer service strategy underscores the delicate balance between cost-efficiency and customer satisfaction. The initial removal of the phone line was a bold step towards digital transformation, but it also highlighted the indispensable value of personal interaction in customer service. The reinstatement of phone support emphasizes the need for adaptability and responsiveness in maintaining a positive reputation, offering valuable lessons for the industry.

Ready to redefine your CX approach? Optimize your customer experience with a strategy that blends cutting-edge technology with personalized service that doesn't compromise on the human touch your customers expect.

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28 Case Study Examples Every Marketer Should See

• May 12, 2024
• by Steven Austin

30+ Compelling Case Study Examples to Inspire Your Own (2023)

Case studies are one of the most powerful weapons in a marketer‘s arsenal. By providing real-world examples of how your product or service has been successfully implemented by satisfied customers, case studies can help new customers feel more confident in your brand, demonstrate your value, and close more sales.

In fact, a 2021 Content Marketing Institute report found that 69% of B2B marketers use case studies as part of their marketing mix. And according to Social Fresh, customer testimonials and case studies are considered the most effective content marketing tactics by 89% and 88% of marketers respectively.

But not all case studies are created equal. In order to truly leverage the power of social proof through case studies, you need to create them strategically, to tell a compelling story that resonates with your target audience.

To help inspire you, let‘s take a look at over 30 exceptional case study examples from companies across all different industries and explore what makes them so persuasive. We‘ll cover best practices for creating powerful case studies of your own, look at different case study formats, and provide helpful templates and resources you can use to get started.

What is a case study?

First off, let‘s clarify what we mean by a "case study." A case study is basically a success story that highlights how your product or service solved a real problem for a satisfied customer. It usually takes the form of a 800-2000 word article that includes things like:

• A summary of the customer‘s challenge and goals
• The process and solution provided by your company
• Key results and benefits experienced by the customer
• Engaging elements like photos, videos, and quotes to bring the story to life

The purpose is to educate potential buyers on how they can achieve similar positive outcomes by choosing to work with you. You‘re essentially making the case for why your solution is the ideal choice, by showing its real-world impact.

Here are a few fascinating statistics that demonstrate the impact case studies can have:

• B2B marketers who use case studies see 73% higher conversion rates compared to those who don‘t. (Content Marketing Institute)
• Including a case study on your website can increase conversions by 20-50%. (Bidsketch)
• 63% of marketers believe case studies are an effective tactic for building credibility and trust with prospects. (Curata)
• 78% of buyers seek out case studies when researching purchase decisions. (Demand Gen Report)

As you can see, case studies hold a lot of sway with buyers. Now let‘s look at some real-world examples for inspiration on creating your own.

30+ case study examples to learn from

• "How Handled Scaled from Zero to 121 Locations with the Help of HubSpot," by HubSpot

What‘s great about it:

• Puts the spotlight on the customer first and makes them the hero
• Weaves in compelling data points that quantify the impact
• Uses mixed media like video to engage the reader
• Includes a clear mention and link to the product used (HubSpot‘s CRM)
• "Rovio: How Rovio Grew Into a Gaming Superpower," by App Annie
• Opens with a powerful quote from the client that captures the value proposition
• Closes with another strong client quote to bookend the piece
• Highlights the specific product used (App Annie Intelligence) right at the top
• Ends with a clear CTA to book a demo
• "The Whole Package," by IDEO
• Uses a simple and conversational headline that still conveys the key outcome
• Breaks up the story into clear challenge, impact and progress sections
• Incorporates photos and engaging visuals to complement the copy
• Keeps paragraphs short and easy to scan
• "Rozum Robotics intensifies its PR game with Awario," by Awario
• Kicks off with a quick summary that encapsulates the key points
• Incorporates a clickable table of contents to enhance navigation
• Closes with a bulleted list of concrete results experienced by the client
• Maintains an informal yet informative tone
• "Biobot Customer Success Story: Rollins College, Winter Park, Florida," by Biobot
• Structures the piece like a narrative news article
• Provides extensive detail and context around the customer‘s challenge
• Mentions the COVID-19 pandemic to demonstrate relevance
• Uses clear headings and callouts to make the content easily digestible
• "Ensuring quality of service during a pandemic," by Ericsson
• Leverages diverse media like photos, graphs, videos and quotes to engage the reader
• Weaves in relevant links to related product/service pages throughout
• Closes with a clear CTA to explore more information
• Strikes a journalistic and educational tone that puts the customer first
• "The Met," by Fantasy
• Leads with a powerful and eye-catching headline image
• Allows the visuals to do much of the talking
• Keeps the copy concise and minimal to avoid overwhelming the reader
• Ends with a bold results section that quantifies the impact
• "Copernicus Land Monitoring – CLC+ Core," by Cloudflight
• Doesn‘t shy away from covering technical details and specs
• Incorporates a contact snapshot for the assigned sales rep at the bottom
• Focuses heavily on the client‘s unique needs and goals
• Uses white space and simple formatting to enhance readability
• "Valvoline Increases Coupon Send Rate by 76% with Textel‘s MMS Picture Texting," by Textel
• Immediately mentions the key result directly in the headline
• Includes a helpful "at a glance" sidebar to provide a quick summary
• Visually highlights key quotes and stats in a different color
• Makes effective use of white space and keeps the design clean
• "Capital One on AWS," by Amazon
• Creates an ongoing series of case studies focused on a single client
• Uses both internal and external content to round out the story
• Demonstrates the long-term impact and continued partnership
• Keeps each "chapter" of the series focused and digestible

Key best practices for writing compelling case studies

Based on these examples and industry knowledge, here are some best practices to follow when crafting your own powerful case studies:

Focus on telling an authentic story, not just rattling off facts. Use engaging elements like quotes, photos, videos.

Structure it with a clear beginning, middle and end. Set up the challenge, describe the solution, and share the results.

Make the client the hero of the story. Use their voice and perspective as much as possible.

Include real numbers and data points to illustrate the concrete impact your solution provided.

Keep the content concise and bite-sized. Use short paragraphs, bullet points, headings, and visuals to break it up.

Put the most important information up front. Share the key results in the headline or executive summary.

Include a clear CTA and links to additional relevant content so readers know what to do next.

Consider creating a series of case studies focused on a single client to demonstrate an ongoing relationship.

Experiment with different styles and formats to see what resonates best with your audience.

Illuminating case study formats and styles to consider

There is no one-size-fits-all template for a case study – the format and style you choose will depend on factors like your industry, audience, and resources. Here are a few different formats to consider:

The classic written case study: An 800-2000 word article formatted with elements like headings, images, quotes, and data points. This is the most common type.

The case study video: A 2-5 minute video featuring the client telling their story, intercut with footage of the product/service and explanatory animations.

The case study infographic: A long-form visual design that uses engaging data visualizations, icons, and short text blurbs to illustrate the key points of the story.

The case study slide deck: A 10-20 slide presentation that sales reps can walk prospects through, combining visuals and text.

The live case study webinar: A webinar featuring a real client sharing their story and results, with live Q&A from the audience.

You can also play with different stylistic approaches, such as using a journalistic news article format, a casual conversational Q&A, or an interactive scrolling design. Don‘t be afraid to get creative!

How to use case studies in your marketing and sales efforts

Once you‘ve created your case studies, it‘s time to put them to work as part of your marketing and sales strategy. Here are a few key ways to use them:

Feature case studies prominently on your website, especially on your homepage and product/service pages.

Include links to relevant case studies in your lead nurturing emails and email newsletters.

Share snippets and quotes from case studies on your social media channels and in social ads.

Equip your sales team with case studies to share with prospects throughout the sales process.

Gate your case studies behind a lead capture form to generate leads and get contact info from interested prospects.

Submit your case studies to industry awards and recognition programs to build credibility.

Incorporate case studies into your paid ad campaigns as part of your social proof.

Best of all, once you create a solid case study, you can get a lot of mileage out of it over a long period of time. It‘s the gift that keeps on giving!

Boost conversions with case studies

There you have it – over 30 inspiring case study examples and best practices to help you create your own powerful success stories. To recap, case studies are so effective as a marketing asset because they:

• Provide social proof and build trust with real customer stories
• Educate prospects on how your solution works and the outcomes it provides
• Demonstrate the value of your offering with concrete examples
• Generate leads when gated behind a lead capture form
• Move prospects through the sales funnel by overcoming objections
• Improve SEO by creating opportunities to rank for relevant keywords

If you want to boost conversions, establish credibility, and ultimately drive more sales, case studies should be a central part of your content marketing strategy. Follow these examples and best practices and start putting the power of case studies to work for your business today.

Looking for more help getting started? Check out these helpful case study templates and resources:

• [link to template 1]
• [link to template 2]
• [link to resource 1]
• [link to resource 2]

Happy case study creating!

[Solved]Starbucks Delivering Customer Service Case Study Solution: 5 Questions answered

Starbucks Delivering Customer Service case study comes from HBR. A link to the original case can be found here . The case can be analyzed from the perspectives of marketing, sales improvement, and from a strategic investment point of view. The company is contemplating a strategic investment of $40 Mn to bolster its systems and process to cater to the needs of new customers. We can also analyze Starbucks delivering customer service case study from the standpoint of future organizational vision and reinventing a brand

For more such solved case studies as the Starbucks Delivering Customer Service case study, please follow the link

Starbucks delivering customer service case study summary

In 1971, Gerald Baldwin, Gordan Bowker, and Ziev Siegl established a small shop in Seattle’s market. The company excelled at selling whole Arabica beans to coffee purists, a niche market. In 1982, Schultz joined Starbucks. A few years later, Schultz purchased the company. After he ascended to power, new stores opened. Starbucks delivering customer service Case Study also narrates the story of the owners and their vision for the organization in order to deliver a unique customer value

The organization went public. Both whole-bean coffee and coffee with a higher price tag were sold at the stores. By 1992, Starbucks had 140 stores in the Pacific Northwest and Chicago and was competing favorably with smaller coffee chains such as Gloria Jean’s Coffee Bean and Barnie’s Coffee & Tea. In 2002, Starbucks was the most well-known specialty coffee brand in North America. The company’s annual sales and net income grew at a rate of 40% and 50%, respectively. The company had over 5,000 stores worldwide and over 20 million customers.

It focused primarily on marketing at the point of sale and in local stores. The slogan “live coffee” encapsulated Starbucks’ brand positioning. It demonstrated how vital it was to preserve the national coffee culture , which provided customers with a “ experience” comprised of the coffee, the service, and the atmosphere. They were all baristas and were referred to as “partners. ” They believed that if partners were satisfied, so would customers. Consequently, employee turnover was low. When a partner was hired, he or she was required to complete “hard skills” and “soft skills” training in order to connect with customers more effectively.

Several types of matrices, such as monthly status reports and self-reported checklists, were used to evaluate the performance of the service. In addition, they had a mystery shopper program known as “customer overview The shopper rated four “fundamental services.” The company’s goal was to become “the most recognizable and esteemed brand in the world.” Starbucks vice president Christine Day devised a plan to invest an additional $40 million per year in the company’s 4,500 locations. This equates to an additional 20 hours of work per week. They are unsure whether to believe what customers say about customer service and its impact on sales and profits.

Starbucks Delivering Customer Service case study: What Contributed to the exceptional positioning of Starbucks in the Coffee Segment?

The extraordinary success of Starbucks in the early 1990s can be attributed to Howard Schultz, who added value propositions to the company by enhancing its services and adding quality to them. Schultz believed that coffee drinking creates an experience in the customer’s mind known as “the third place.”

Contributing to Starbucks’ extraordinary success in the 1990s were:

Starbucks works directly with its growers to maintain the superior quality of its coffee beans, and because all of its stores are company-owned, they are able to maintain tight control over its products and services.

Starbucks trains its partners in both hard and soft skills prior to hiring them in order to foster positive relationships with its customers. They instructed their employees on how to interact with customers by smiling, making eye contact, and remembering their names and preferences.

• The Customers : Their ‘Just Say Yes’ policy encourages partners to provide the best service possible, even if it exceeds company regulations, and their three-minute serving time enhanced customer satisfaction.
• Partner satisfaction : Schultz referred to Starbucks’ employees as “Partners,” and the company provides even entry-level employees with health insurance and company stock as a form of incentive. They believe that customer satisfaction depends on the satisfaction of their partners, which is why the company has one of the lowest employee turnover rates in the industry as a result of their promotion strategy of promoting partners within their rank and approximately 70% of the company store manager was an ex-partner.
•  The atmosphere of Starbucks stores : Schultz’s intention is to create a drinking coffee experience, where people drink coffee not only for its taste and quality but also to enjoy the experience. It is a place where people come to relax and enjoy social interaction, which is why they have comfortable seating areas and the layout of their stores is inviting.
• Location of the stores: Starbucks stores are situated in high-traffic areas such as office buildings, shopping centers, and university campuses.

The store’s value proposition is so compelling because they provide high-quality premium coffee and services to their customers as a result of their highly controlled supply chain strategy. In addition, they serve additional menu items such as pastries, soda, and juice, and they regularly launch new products. They are so focused on their services that they are familiar with their customers if they frequent the establishment, and their attributes, ambiance, and seating environment are an added value proposition.

Starbucks Delivering Customer Service case study: What Factors led to the decline of Customer Satisfaction Scores in the Early 1990s?

The customer satisfaction rating for Starbucks has dropped as a result of a gap between the company’s primary attributes and the expectations that customers have for the brand. Paying a premium price for Starbucks did not make a whole lot of sense because the chain does not stand out in terms of either its image or its products when compared to other, smaller coffee shop chains.

Customers started believing that Starbucks had entered a money-making industry and that the company placed a higher priority on shop expansion than on their satisfaction. On many occasions, “service enhancement” and “service speed” were the areas that required the most improvement. Also shown in the presentation is the fact that 11.34 percent of people believe that improvements to the services they receive could make them feel more valued.

• As shown in Exhibit 10, the majority of respondents (83 percent) believe that maintaining a clean environment is an essential component in achieving high levels of customer satisfaction.

• Because seventy-seven percent of customers placed a high premium on convenience, Starbucks made it a point to open multiple locations across the country.

• Seventy-five percent of customers ranked being treated as a valuable customer as extremely important for the generation of customer happiness, and Starbucks partners made certain to remember their customers’ names, welcome them, and inquire about their preferred drink modification preferences, among other things.

Because of this, asserting that the company’s service has worsened in recent years would be an exaggeration, given that consumers continue to give Starbucks high marks in a variety of other categories. However, Starbucks is becoming increasingly concerned about the lengthening wait times.

Because Starbucks is more concerned with the value of its brand, expansion, and profit than with how customers perceive its coffee, the customer snapshot is not an ideal instrument for measuring customer happiness.

Starbucks Delivering Customer Service case study: How did Customer Transform from 1992 to the early 2000s?

The average customer in 2002 was younger than the average customer in 1992, and the average customer in 2002 had less education than the average customer in 1992.

•In 1992, Starbucks’ customers were mostly wealthy people, but by 2002, they also included people with lower incomes.

• The market research team also found that customers used stores, in the same way, no matter where they were or how they were set up.

• In the research, it was also found that the most frequent customers came in an average of 18 times a month, but the average customer only came in five times a month.

• The research team also found out that Starbucks’ customers had changed from wealthy, well-educated, white-collar women between the ages of 24 and 44 to younger customers with less education who wanted more options and took more work to please.

Is it advisable for Starbucks to Invest $40 Mn in its stores and staff? What is the rationale behind the investment and share a mathematical model to justify the investment?

The investment plan called for “relaxing the labor-hour restrictions in the stores” in order to increase the amount of available labor in each store by 20 hours per week at an additional annual cost of $40 million.

Starbucks Delivering Customer Service case study: Breakeven Calculations

Analysis of the Profitability of the Investment Plan Investment per Store = $40,000,000 / 5886 stores = $6795.8 per store

$172 is the revenue difference between customers who are satisfied and customers who are extremely satisfied.

For each location to be profitable, $6795.8 must be divided by 172, which equals forty customers. There are 570 customers who shop at each location on a daily basis.

For the company to become profitable, 40 of its 570 existing customers must be upgraded from satisfied to extremely satisfied. Therefore, Starbucks is recommended to invest $40 million in order to increase service speed and decrease the number of satisfied customers who become dissatisfied.

As there is a direct correlation between satisfied customers and loyal customers, this would result in the consumer base’s long-term commitment.

Starbucks Delivering Customer Service case study: The rationale behind the  investment

The objective of investing $40 million in labor was to maximize customer satisfaction by converting satisfied customers into highly satisfied customers, thereby increasing revenue. This was accomplished by increasing the level of satisfaction of satisfied customers. Exhibit 10 displays the results of the 2002 consumer survey conducted by Starbucks. According to the survey, approximately 65 percent of Starbucks’ customers consider prompt service to be one of the most important factors in determining their level of satisfaction with their Starbucks coffee experience.

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Top Social Media Case Studies and Lessons to Learn

Social media case studies provide practical, actionable insights for your online marketing campaigns. They can highlight what works and what doesn’t. By learning from the experiences of others, you can refine your strategies to boost engagement and increase social media conversion rates for your business. 

As of 2024, the average internet user spends 143 minutes daily on social media. This high level of engagement presents a significant opportunity for brands to connect with potential customers. And adopting the best practices and strategies demonstrated in successful social media case studies can help you achieve this. 

In this blog, we’ll be exploring examples of social media case studies and their valuable lessons. So be sure to glean insights from them to ramp up your social media marketing game. 

Social media case studies of best social media brands

Using the right social media strategy can be a game changer for your brand as it will help you reach your audience effectively. Let’s look at a few success stories: 

#1: Spotify

In 2013, Spotify introduced its "Year in Review" feature. The company realized it had a treasure trove of streaming data. While the graphics were on-brand and less quirky than today’s versions, they still captured the audience’s attention.  

Fast-forward to 2016, Spotify rebranded these data stories as " Wrapped ." Each year, Spotify Wrapped introduces new and fun features based on users’ listening habits — from identifying your unique “audio aura” to categorizing you into one of 16 “listening personality types.”  

Why this campaign?    The campaign taps into users' love for content personalization and nostalgia, allowing them to reflect on their past year in music and share their unique listening habits with their friends and followers. This annual tradition has become a highly anticipated event. It generates buzz and drives customer retention and new sign-ups.  

What did they do?    Spotify collates vast amounts of listening data and presents it with eye-catching graphics that are instantly shareable on Facebook, Instagram and X. This enhances shareability and personalization, contributing to the viral success of Spotify Wrapped. 

How did it help?    Spotify Wrapped's social media metrics highlight its viral success. The campaign generated significant engagement, with more than 156 million users interacting with their personalized Wrapped summaries in 2022. What’s more, the first three days after its 2022 launch, Spotify Wrapped generated over 400 million tweets/X posts, highlighting its strong shareability and user engagement on social media platforms. 

What to take away?  

• Embed shareability for virality: Spotify Wrapped is highly shareable. The content is perfectly optimized for social media. The app even encourages you to share your Wrapped summary. Crafting personalized content that people are excited to share is a successful social media strategy , as active participation naturally follows when you engage your audience. 
• Create rituals: While Spotify Wrapped's format remains consistent, it gains more traction on social media each year. Annual campaigns, particularly those towards the year's end, establish a sense of ritual, and consumers are conditioned to anticipate them. Ritualized content gives your audience something to look forward to, year after year. 
• Jump on that bandwagon: Making brand-specific versions of popular content is a fantastic way to participate in the conversation. For instance, SEMRush used the Wrapped format to create unique content tailored to its audience. 

Deep Dive: How to adopt trends and broaden your channel coverage mix (while staying on brand)  

#2: The Barbie Movie 

The 2023 film Barbie brought the beloved Mattel doll to life in a dazzling, contemporary adventure. Starring Ryan Gosling and Margot Robbie, the movie seamlessly blends fantasy and reality as Barbie embarks on a transformative journey from her idyllic, pink-hued world to the real one. 

Why this campaign?  The Barbie marketing campaign was a masterclass in leveraging nostalgia, contemporary pop culture and innovative social media promotion strategies. It generated a massive buzz and captured the imagination of audiences worldwide. 

What did they do?    Warner Brothers and Mattel collaborated to create a multifaceted campaign. This included vibrant teasers, interactive social media content and high-profile brand partnerships. Here are the specifics:  

• Shared behind-the-scenes content, trailers and other promotional materials on all social media platforms 
• Engaged influencers and celebrities to create inspired memes and generate excitement 
• Created a sense of community by reflecting the diversity of its audience   
• Barbie-themed Malibu DreamHouse listed by Airbnb 
• Barbie-styled clothing line launched by Forever21 
• Barbie-themed meals offered by Burger King in Brazil 

• Utilized innovative tactics like a selfie generator to keep fans engaged 
• Benefitted from the unplanned "Barbenheimer" phenomenon 

The simultaneous release of Oppenheimer and Barbie really captured the public’s imagination. It sparked an unexpected cultural phenomenon known as "Barbenheimer." Christopher Nolan's intense biographical drama "Oppenheimer" explored the life of J. Robert Oppenheimer and the creation of the atomic bomb, while Greta Gerwig's "Barbie" was inspired by the iconic doll. The stark contrast between the two films captivated both audiences and the media.  

The phenomenon was fueled by social media buzz, memes and fans' enthusiasm for the unique cinematic experience of watching two drastically different films back-to-back. This boosted box office numbers for both movies and created a shared cultural moment transcending typical movie-going experiences. The playful rivalry and the combined marketing efforts led to unprecedented social media engagement , making "Barbenheimer" a standout event in 2023. 

How did it help?    The movie had grossed $1.45 billion worldwide , including $636 million in North America. Barbie was the top-grossing film of 2023, largely due to its strong social media engagement. In fact, in a Statista survey, more than half of the respondents claimed that they primarily learned about the movie through social media. 

• Generate buzz: The Barbie social media marketing campaign is a true masterclass in creating viral content. It clearly demonstrates that, when utilized effectively, social media can be an incredibly powerful tool for bringing a brand, product or film into the spotlight. Your marketing message becomes more powerful when it consistently appears in the feeds of your target audience .   

🤔 Are you looking to be in the public eye consistently?   

To be the talk of the “global town,” you need to be steady with your posting and ensure that your content is delivered at the ideal times. However, keeping track of all your social media posts and activities can often seem like a Herculean task. Though, there is a quick way to simplify all that manual heavy lifting.  

Sprinklr's Social Media Publishing & Engagement tool helps you streamline the organization, planning and execution of your social media content. With it, you can:

👁️ Get a complete overview of your posts, events and campaigns  

📚 Publish across 30+ channels at the same time 

🖼️ View comments, mentions and messages across channels in a single space 

🔎 Monitor the performance of your paid, owned and earned media in one single dashboard 

Pro Tip💡: Ensure your top content receives the exposure it merits. Influencers offer a distinctive viewpoint that authentically resonates with customers and potentially influences purchasing decisions. As such, using a tool like Sprinklr's AI-led Influencer Marketing Platform can help you find the right influencers across multiple demographics. It identifies the best-suited influencers to maximize the reach, authenticity and impact of your marketing message, and it also gives deeper insights into their performance. 

• Innovate to resonate: Barbie's marketing campaign showcased various inventive strategies to captivate fans. Due to the interactive experiences offered through the film's promotion, audiences remained eagerly anticipating its release. For instance, typing "Barbie," "Margot Robbie," "Ryan Gosling" or "Greta Gerwig" into Google search triggered a magical makeover and turned the screen pink with sparkles, thrilling fans worldwide. 
• Be inclusive: The Barbie campaign embraced inclusivity by appealing to various audiences. By featuring diverse characters and themes in its marketing materials, Barbie made audiences feel represented and included in the brand's narrative. The propagation of social media accessibility and inclusivity strengthened Barbie's connection with its fan base and drew new audiences.

Related Read: 10+ Ideas for Social Media Posts That Move the Needle  

#3: Shiseido Japan 

Shiseido Japan is a renowned global beauty and cosmetics company with a rich heritage of combining Eastern aesthetics and Western science. The company has established itself as a leader in the beauty industry and is known for its innovative skincare, makeup and fragrance products.  

Why this campaign?    Historically, Shiseido Japan's makeup marketing teams collaborated with agencies to monitor social media performance. They relied on agency-provided reports or manually checked each social account, which prevented them from responding quickly to any issues. In 2021, Shiseido Japan decided to overhaul the marketing strategies for makeup brands like MAQuillAGE, Snow Beauty, INTEGRATE and MAJOLICA MAJORCA. 

What did they do?    Shiseido adopted Sprinklr's Unified-CXM platform to transform its marketing teams. It helped them collaborate effortlessly by combining tools and data on a single platform.

Pro Tip💡: Automate and manage workflows , such as campaign deployment and reporting, to free up time for teams to focus on strategic initiatives. Look for platforms or software solutions that offer features such as campaign scheduling, account addition via emails and customizable dashboards. Modern platforms like Sprinklr Social and Sprinklr Insights are purpose-built for this task, with all the aforementioned offerings and more. They unify channels, tools and data, providing a comprehensive view of the customer.

How did it help?    Sprinklr significantly enhanced Shiseido's social media management by centralizing all media accounts on a single platform. It allowed the marketing teams to access real-time data through customized dashboards and generate automated, shareable reports, enabling better social media measurement. This resulted in a 244% increase in overall owned media account performance in 2022.  

The shift to Sprinklr also facilitated a new data-driven culture for social campaigns, moving away from guesswork. Teams could validate ideas, check for viral potential using past trends and analyze campaign performance against social media KPIs (key performance indicators), making the necessary adjustments for future campaigns. This structured approach resulted in better campaign outcomes. Mentions of Shiseido's makeup brands on social media through user-generated content (UGC) increased by 406% in 2022, when compared to 2021. 

• Facilitate data-driven decision-making: Like Shiseido, consider investing in technologies like Sprinklr's Unified-CXM platform . It will transform your decision-making processes by providing real-time actionable insights by analyzing data collected across multiple channels.  
• Prioritize social listening : Make sure you prioritize social listening to analyze audience sentiment, track trends and identify opportunities for brand engagement. By actively monitoring social media conversations, engaging with your audience and leveraging UGC, you can foster authentic connections with your customers. 
• Customize your dashboards: Tailor your social media analytics tools to your unique needs, just like Shiseido did with Sprinklr's dashboards. By customizing metrics and dashboards to track social media KPIs relevant to your business goals, you'll gain deeper insights into your social performance. 

Read More : Sprinklr’s Social Media Case Study on Shiseido Japan

How do you write a social media growth case study?  

Now that we’ve examined some great social media case studies, let's explore how you can create one. Here’s how you can structure and populate one on your own:  

1. Introduction 

• Introduce the brand: Start by briefly introducing the brand whose social media growth you are examining. 
• State the purpose: Explain the purpose of the case study and what you aim to demonstrate. 

2. Background

• Ground zero: Describe the initial state of the brand's social media presence. Include metrics like follower count, engagement rates and notable challenges. 
• Objectives: Clearly outline the brand's goals for social media growth. These could be increasing followers, boosting engagement or enhancing brand awareness . 

3. Strategy 

• Target audience: Define the target audience for social media efforts. 
• Platform selection: Explain which social media platforms were chosen and why. 
• Content strategy: Explain what types of content were created and their messaging. 
• Campaigns: Describe the brand’s advertising campaigns, apart from influencer partnerships, paid advertising or user-generated content campaigns. 

4. Implementation 

• Timeline: Provide a timeline of key activities and milestones. 
• Resources: Discuss the resources used, including team members, tools and budget. 

5. Metrics 

• Growth metrics: Present metrics that indicate growth, such as changes in follower count, engagement rates, reach and impressions . 
• Additional metrics: Include other relevant metrics like click-through rates, conversion rates and social media ROI . 

6. Results 

• Compare and contrast: Compare the initial metrics with the final results to show the growth. 
• Achievements: Highlight major achievements and milestones reached during the campaign. 

7. Solutions 

• Obstacles: Discuss any challenges faced during the campaign. 
• Fixes: Explain how these challenges were addressed and what solutions were implemented. 

8. Takeaways 

• Successful strategies: Summarize the social media growth strategies that worked well and contributed to success. 
• Lessons learned: Reflect on what could have been done differently and any lessons learned for future campaigns. 

9. Conclusion 

• Summary: Recap the main points and results of the case study. 
• The future: Briefly mention any next steps for the brand’s social media strategy. 

10. Visual elements  

• Charts and graphs: Use reporting charts and graphs to visually represent the data and growth metrics. 
• Screenshots: Include screenshots of successful posts, campaign highlights and other visual elements.  

Final thoughts  

These social media case studies showcase innovative strategies for capturing audience attention and driving significant engagement. However, this is easier said than done. The challenge for large brands in social media marketing lies in effectively leveraging data insights and managing multiple channels. 

Sprinklr Social can help you with this. It offers real-time actionable data insights, streamlines social media management and enables personalized engagement with audiences. The platform is trusted by global companies for its in-depth listening, unmatched channel coverage of 30+ digital channels and enterprise-grade configurability. This is so you’re always in the know of every customer interaction. The best part? It automates your end-to-end social media management with the industry-leading Sprinklr AI and accelerates content creation with top-tier generative AI capabilities. 

Keen to find out how this software can elevate your social media marketing efforts?  

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How to master the art of customer service case management for social media

Written by by Ronnie Gomez

Published on  September 3, 2024

Reading time  5 minutes

Table of Contents

Behind every seemingly effortless ticket resolution is a pressure-tested customer service case management strategy that allows teams to streamline efforts and improve outcomes. It’s more than just a framework—it’s the backbone of delivering a seamless customer experience.

That’s what makes your case management systems and processes so important. Connected tools and thorough documentation ensure that every channel—from phone support to social media customer service —delivers the quality your customers expect.

Don’t let outdated case management practices cost your brand the loyalty of hard-earned fans. In this article, we uncover the customer service case management best practices that can turn every care interaction into a competitive advantage.

What is customer service case management?

Customer service case management is the process of tracking and resolving customer issues efficiently across all support channels, ensuring that every interaction is handled smoothly and consistently.

A strong case management strategy defines more than just how your team approaches case creation, assignment and tracking. It also covers valuable post-resolution analysis that supports continuous improvement.

All together, these efforts enhance customer satisfaction by making sure customers get timely resolutions that meet—and exceed—their expectations.

How case management improves your customer service strategy  

Maintaining a forward-thinking approach to customer service case management does more than just improve outcomes for your team. It sets the foundation for lasting customer relationships that support stronger business outcomes. After all, a rising tide lifts all ships.

Picture the first businesses that replaced manual case tracking spreadsheets with centralized, automated systems. Their customers were likely wowed by the speed, efficiency‌ and accuracy of every interaction. These seamless experiences built trust and reliability into the very fabric of their brand.

Continuously innovating on your case management approach improves your customer service strategy by:

• Streamlining internal operations with efficient workflows that allow team members to solve problems quickly and autonomously.
• Facilitating proper escalation management processes that ensure priority issues get routed to the right person without any back and forth.
• Identifying data-backed opportunities for continuous improvement by monitoring of customer engagement metrics .

Using case management for social customer service  

Social is the next frontier of customer service innovation. Its public nature and users’ growing demand for speedy, helpful responses make it a demanding channel. But for businesses that get it right, the reward is clear: a chance to outshine the competition and build unmatched customer loyalty.

The first step to providing game-changing customer care on social media is implementing the right tools to get the job done. As your brand grows, so does its volume of social interactions. Social media customer service tools —like Sprout Social—are designed to scale with your needs, handling increased workloads seamlessly.

Sprout makes sense of overcrowded inboxes with our Case Management solution. Our smart automation capabilities remove the manual effort and monotony from assigning and creating cases, ensuring that your care teams can get to work quickly, provide the right level of care and avoid disruptions.

5 must-know customer service case management best practices

A great customer service case management strategy equips your team to manage cases seamlessly across all channels. The less time they spend searching for documentation and switching platforms, the more time they can dedicate to creating stellar customer experiences.

The following best practices will help you take your case management approach to the next level.

1. Centralize customer interactions

In a perfect world, all of your customers would submit support requests through a single, preferred channel, allowing you to access their account history easily. In the real world, that’s not happening.

Each customer has their own preferred method of support. Some may want a hotline to call, whereas others are fine with a DM or a self-service tool. It’s your job to ensure they get the same consistency, speed and care no matter their preferred channel.

Centralizing customer interactions with integrated case management tools consolidates customer data so all of your agents work from the same source of truth.

For example, Sprout Social’s Case Management solution centralizes billions of social conversations across major social networks and review sites, so you can efficiently manage inquiries at scale. For further efficiency, you can even set up smart automation that routes cases based on agent availability and capacity.

2. Categorize and prioritize cases

Prioritization creates order, and in customer service, order is everything.

Categorizing and prioritizing inbound messages automatically ensures the most critical issues are addressed first, improving customer satisfaction and preventing potential escalations. By focusing on the urgency and impact of each case, teams can allocate resources more effectively.

Establishing customer service tiers will help you create structure around your customer service case management approach. Cases are routed based on their complexity, urgency and the level of expertise required to solve them. This lets teams allocate resources more efficiently, resulting in faster resolutions.

3. Keep your documentation up to date

Keeping customer service case management documentation up to date directly impacts your ability to deliver consistent, efficient and high-quality customer support. It’s the only sure-fire way to ensure everyone on your team is aligned and following the same procedures—from long-term employees to new hires.

These efforts also boost efficiency and make sure agents have the resources they need, when they need them. Up-to-date documentation reduces the time spent hunting down answers in knowledge bases or from other team members. All that time can be poured back into resolving cases and creating better customer experiences.

4. Measure the success of your customer service case management efforts

If you want to continuously iterate on your customer service case management efforts, you need to measure them.

Data-driven insights are crucial for identifying trends, measuring performance‌ and improving processes. By regularly analyzing case data, teams can spot patterns, uncover root causes of recurring issues‌ and make informed decisions that enhance overall service quality.

Tracking case data starts with using tools that track productivity to showcase the impact your team has on customer experiences. Automating data collection ensures you can keep up with the vast amount of benchmarks that impact your care strategy. Sprout’s Case Management Report evaluates the quality and efficiency of customer care by analyzing key metrics like case volume, handle time‌ and response time.

Segmenting this data by time periods, issue types‌ and individual agents can reveal key opportunities to optimize your care strategy, allowing you to focus on refining your approach rather than spending time on manual data collection.

5. Commit to continuous innovation

What it takes to make memorable customer experiences is changing. Emerging technologies allow businesses to innovate in new ways that surprise and delight. But eventually, everything that was a surprise and delight becomes a consumer expectation.

It’s not enough to simply maintain best practices. To make customer service a true competitive differentiator, you need to stay on top of the innovations that are shaping the future of customer care.

Forward-thinking customer care leaders are increasingly us ing AI to scale their efforts without overwhelming agents. Aspect-based sentiment analysis helps customer care agents spot common themes in customer complaints and queries, so they can tackle issues more effectively. Predictive analytics then takes it a step further, helping agents anticipate what customers might need next, so they can provide more proactive and personalized service.

These AI advancements are transforming customer service today. Imagine the potential impact they’ll have on your strategy tomorrow.

Make your customer service case management strategy a competitive differentiator

In today’s market, customer loyalty is fickle. The brands that commit to providing the best possible experiences will earn more market share and ultimately, more revenue. The time to reimagine your case management approach is now.

If you’re ready to elevate your approach to case management, check out our top ten list of customer service software tools . These platforms are guaranteed to help you keep your strategy on the cutting edge of consumer expectations.

[Toolkit] Essential AI Marketing Resources for Social Media Managers

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Marketing has always been the most sought-after specialization in MBA programs across the world not without reason. Largely, it is as Peter Drucker rightly said decades ago "........ and business has only two functions - Marketing and Innovation. All the rest are costs". Marketing is the engine that provides the requisite stream for any organization to continue its long journey. Marketing as a Discipline encompasses several courses and synthesis of all these courses can be captured in a simple acronym - CAMP

C - Identifying the target customers and serving their potent and latent needs effectively

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Case Studies in Marketing Management: Examples and Analysis

by Prince Kumar

Last updated: 28 July 2023

Table of Contents

When it comes to learning about marketing, there’s no better teacher than real-world experience. Case studies provide an opportunity to see marketing strategies in action, giving students a chance to understand how businesses approach the many challenges of promoting their products and services.

In this blog, we’ll explore a variety of case studies from the hospitality industry, examining successful marketing campaigns and analyzing the strategies that made them effective. From large hotel chains to independent bed and breakfasts, we’ll take a deep dive into the world of hospitality marketing and discover the key principles that make for a winning campaign.

The Ritz-Carlton: A Focus on Service Quality

The Ritz-Carlton is known for its exceptional service quality, which is a key part of its brand identity. By focusing on service as a core value, the company has been able to attract and retain high-end customers who are willing to pay a premium for the Ritz-Carlton experience. We’ll explore how the Ritz-Carlton has been able to achieve such high levels of service quality and how other hospitality companies can learn from their example.

Taj Hotels: Using Unique Value Propositions to Stand Out

Taj Hotels is a luxury hotel chain that operates throughout India and abroad. One of the key reasons for the company’s success has been its ability to differentiate itself from competitors by offering unique value propositions. We’ll examine how Taj Hotels has used this strategy to become one of the most recognizable hotel brands in India and what other hospitality companies can learn from their example.

OYO Rooms: Disrupting the Traditional Hotel Industry

OYO Rooms is a budget hotel chain that has disrupted the traditional hotel industry in India by offering affordable, standardized rooms in a variety of locations. By using a tech-enabled business model, OYO has been able to rapidly expand its operations and attract a new segment of customers who were previously underserved by the hospitality industry. We’ll explore how OYO has been able to disrupt the industry and what other hospitality companies can learn from their approach.

Case studies are a valuable tool for understanding how marketing management principles can be applied in the hospitality industry. By examining real-world examples, you can gain insights into what works and what doesn’t in marketing strategy. Whether you’re running a small bed and breakfast or a large hotel chain, there’s always something to learn from the successes and failures of other companies in the industry.

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Syllabus – Principles of Marketing Management

1. evolution of marketing.

• Meaning – Demand, Need, Desires, Wants, Goods & Services
• Marketing planning

2. Nine Principles of Marketing

• Physical Evidence

3. Marketing strategy for hospitality industry

• Competitor – Types & strategies
• STP in Hotels

4. The service quality

• Forecasting
• Service attributes
• USP, unique value proposition & unique buying proposition
• Case studies

5. Pricing strategies and techniques in hospitality

6. publicity and promotion.

• Advertising
• Soft & Hard Sell
• Role of Copy Writer & Attributes of Good Advertising
• Functioning of Guest Relation Department

7. Experimental marketing, Consumer protection in India

8. financial control in marketing, marketing audit.

Seamless Giving: How Greater Good Charities leverages Fundraise Up’s platform with PayPal Complete Payments

PayPal Editorial Staff

August 30, 2024

Greater Good Charities is a global nonprofit organization that works to amplify the good in the world. They work to help people, pets, and the planet by mobilizing in response to need. 1

Fundraise Up is a technology company unlocking the world’s generosity potential by optimizing how people give. Their goal is to remove obstacles in online donations, enabling nonprofits of all sizes to connect more effectively with their supporters and increase revenue. 2

We spoke with both Noah Horton, Chief Operating Officer of Greater Good Charities and Salvatore Salpietro, Chief Community Officer of Fundraise Up. We discussed the importance of their partnership and how PayPal’s Complete Payments (PPCP) contributes to their shared success.

Success metrics

• 62% increase in donor duration with Fundraise Up. 3
• 48% of Greater Good Charities donors choose PayPal. 3
• 50% increase in new recurring donors with Fundraise Up. 4

The opportunity

The relationship between a charity and their technology platform is critical. Essential to a charity’s success is a seamless experience for donors.

Greater Good Charities wanted to offer their donors payment choice and simplify recurring donations. To accomplish this, they needed a technology company with expertise, flexibility, and integration capabilities for their existing platforms.

Fundraise Up helps nonprofits make their donation process as easy as possible. Their goal for Greater Good Charities was to help improve the donation experience and increase revenue. Fundraise Up incorporated PayPal as part of their tech stack from day one and more recently, integrated PPCP.

The solution

In June 2021, Greater Good Charities implemented Fundraise Up, after having tried several other vendors over the years. Horton commented that “We finally had the tools we dreamed of with Fundraise Up, and their team has been outstanding. From both a back-end user experience standpoint and a technical implementation standpoint, Fundraise Up makes it easy,” said Horton.

According to Salpietro, “Fundraise Up offered the first on-page modal donation flow on the market to help nonprofits unleash the generosity potential of donors. Every click in the checkout experience is an opportunity for error. We must be extra sensitive that it’s frictionless in the nonprofit space. PayPal Complete Payments helps us ensure that seamless experience for donors.”

Since selecting Fundraise Up, Greater Good Charities has seen their core KPIs improve to optimize the donor journey. Recurring donations are crucial for nonprofit organizations as they represent highly engaged donors and provide sustainable revenue. With Fundraise Up, Greater Good Charities experienced an increase in both the conversion of first-time donors into recurring donors, as well as the duration of recurring donations. “We’ve seen the average duration of recurring plans grow from around 10-11 months to about 17 months with Fundraise Up,” said Horton. “And for recurring donors who use PayPal rather than credit cards, there is less attrition,” explained Horton.

“We saw a significant uptake in PayPal usage after enabling it through Fundraise Up. 48% of our donors now choose PayPal, which speaks to its popularity.”

Salpietro added, “The first thing that comes to mind with PayPal is it’s reliable. It’s known by donors. It’s known by consumers. It’s known by companies.”

Greater Good Charities highly recommends Fundraise Up and PayPal to other nonprofits. “Fundraise Up’s customer success team is among the best that I’ve worked with. They provide donors with a flexible, seamless experience, which is essential. And PayPal, is a preferred payment method among our donors, contributing significantly to our success,” said Horton.

Amplifying good is no easy task. It requires dedication, loyal donors, cutting-edge technology, and a compelling cause. For Greater Good Charities, that means ensuring donations are seamless with Fundraise Up’s technology. And for Fundraise Up, that means partnering with PayPal’s Complete Payments.

Learn how PayPal can help customize the journey of your donors

Greater Good Charities & Fundraise Up Case Study (PDF)

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E-commerce Website Solutions: Driving Sales in the Digital Marketplace

Imagine your e-commerce website as the digital front door to your business—it’s often the first impression customers have of your brand. As online shopping continues to dominate, having a top-notch e-commerce website design is essential for capturing attention and driving sales. The right design does more than look appealing; it creates a seamless, engaging shopping experience that encourages visitors to explore and purchase.

In this blog, we’ll uncover the secrets behind effective e-commerce website solutions that can elevate your online store, boost sales, and make you a standout player in the ever-expanding digital marketplace.

Get ready to transform your website into a powerful sales engine that attracts, converts, and delights.

Essential E-Commerce Website Solutions to Boost Your Sales

In the world of online retail, a well-designed e-commerce website can be your strongest asset for driving sales and fostering business growth. With competition intensifying and consumer expectations evolving, it’s essential to focus on the right strategies to make your website stand out.

To help you optimize your online store, we’ve outlined eight crucial areas to consider. Each one plays a vital role in creating an effective, engaging, and successful e-commerce platform.

• The Importance of a User-Friendly Design
• Leveraging SEO for Increased Visibility
• Personalization and Customer Experience
• Secure and Efficient Payment Solutions
• Effective Inventory and Order Management
• Utilizing Data Analytics for Growth
• The Role of Social Proof and Reviews
• Continuous Improvement and Updates

Let’s dive into these areas to explore how you can enhance your website and drive more sales.

1. The Importance of a User-Friendly Design

➤ The First Impressions Matter:

Your website’s design is often the first interaction customers have with your brand. A clean, intuitive layout not only captures attention but also builds trust. When visitors land on a well-designed site, they’re more likely to stay, explore, and ultimately make a purchase.

➤ Mobile Optimization:

In today’s mobile-first world, your e-commerce site must shine on smartphones and tablets. A responsive design ensures that your site looks and functions perfectly across all devices, providing a seamless shopping experience no matter where your customers are.

➤ Fast Loading Times:

Speed is crucial in e-commerce. Slow-loading pages can frustrate users and lead to abandoned carts. Ensuring your site loads quickly helps keep customers engaged and improves your chances of converting visits into sales.

➤ Easy Navigation:

A well-structured menu and clear call-to-action buttons make it easy for customers to find what they’re looking for. Intuitive navigation helps guide users smoothly through their shopping journey, reducing frustration and enhancing their overall experience.

2. Leveraging SEO for Increased Visibility

➤ Keyword Research and Implementation:

To attract more traffic, start by identifying and using relevant keywords. By incorporating these keywords naturally into your content, product descriptions, and meta tags, you can improve your site’s visibility and attract more potential customers.

➤ On-Page SEO Best Practices:

Optimize your site’s meta tags, headings, and content to align with SEO best practices. This includes crafting compelling meta descriptions, using clear headings, and creating high-quality content that resonates with both search engines and your audience.

➤ Technical SEO:

Ensure your site’s architecture supports search engine indexing by using sitemaps, optimizing URLs, and improving mobile-friendliness. A solid technical foundation helps search engines crawl and rank your site more effectively.

➤ Content Marketing:

Develop engaging and valuable content to attract and retain visitors. Blog posts, how-to guides, and informative articles not only improve your search rankings but also position your brand as an authority in your industry.

Ready to boost your site’s visibility? Contact us today to see how our SEO services can drive more traffic to your e-commerce store!

3. Personalization and Customer Experience

➤ Dynamic Content:

Leverage customer data to offer personalized product recommendations. Tailoring content and suggestions based on past behavior or preferences makes the shopping experience more relevant and engaging for each visitor.

➤ Personalized Email Marketing:

Create targeted email campaigns that address individual customer interests and behaviors. Personalized messages, such as special offers or product recommendations, can drive repeat business and increase customer loyalty.

➤ Customizable User Accounts:

Allow customers to create accounts where they can save their preferences, track orders, and access purchase history. This convenience enhances their experience and encourages them to return to your site.

4. Secure and Efficient Payment Solutions

➤ Payment Gateway Integration:

Choose reliable payment processors and gateways that seamlessly integrate with your site. Offering various payment options ensures that customers can complete their purchases using their preferred methods.

➤ Security Measures:

Implement SSL certificates and other security protocols to protect customer data and build trust. Ensuring that transactions are secure reassures customers and reduces the risk of fraud.

➤ Multiple Payment Options:

Provide a range of payment methods, from credit cards to digital wallets, to cater to different customer preferences. This flexibility helps improve conversion rates by accommodating a wider audience.

5. Effective Inventory and Order Management

➤ Real-Time Inventory Tracking:

Keep your stock levels accurate and up-to-date with real-time inventory tracking. This helps prevent overselling and ensures that customers only see available products.

➤ Order Fulfillment Systems:

Streamline your order fulfillment process from placement to delivery. Efficient systems reduce errors, speed up shipping times, and enhance customer satisfaction.

➤ Integration with Supply Chain:

Connect your website with your suppliers and logistics partners to improve efficiency. Integration helps manage inventory more effectively and ensures timely order fulfillment.

6. Utilizing Data Analytics for Growth

➤ Tracking User Behavior:

Use analytics tools to gain insights into how customers interact with your site. Understanding their behavior helps you make data-driven decisions to enhance user experience and boost sales.

➤ Conversion Rate Optimization (CRO):

Analyze data to identify opportunities for improving conversion rates. Test different strategies to reduce cart abandonment and increase the percentage of visitors who complete a purchase.

➤ A/B Testing:

Experiment with various website elements, such as headlines, images, or button placements, to determine what resonates best with your audience. A/B testing helps optimize your site for better performance.

7. The Role of Social Proof and Reviews

➤ Customer Reviews and Ratings:

Positive reviews and ratings build credibility and influence potential buyers. Showcasing genuine customer feedback can reassure new visitors and encourage them to make a purchase.

➤ Case Studies and Testimonials:

Highlight success stories and testimonials to demonstrate your product’s value and reliability. Real-life examples help build trust and persuade prospective customers.

➤ Social Media Integration:

Leverage social media platforms to extend your reach and engage with your audience. Share content, promotions, and customer testimonials to enhance your online presence and attract more visitors.

8. Continuous Improvement and Updates

➤ Regular Site Maintenance:

Keep your website updated and free of issues through regular maintenance. Addressing bugs, updating content, and refreshing design elements help ensure a smooth user experience.

➤ Keeping Up with Trends:

Stay informed about the latest e-commerce trends and technologies. Adapting to new developments keeps your site competitive and relevant in a fast-changing digital landscape.

➤ Gathering Feedback:

Actively seek and use customer feedback to make informed improvements. Understanding what your customers like and what they find challenging helps you enhance your website and better meet their needs.

In today’s competitive digital marketplace, your e-commerce website is more than just a sales platform—it’s a crucial component of your brand’s success. From creating an intuitive and engaging design to leveraging SEO, personalization, and secure payment solutions, each aspect of your website plays a vital role in attracting, converting, and retaining customers. By focusing on these essential e-commerce solutions, you can enhance your online store’s effectiveness and drive significant growth in sales.

Remember, a well-crafted e-commerce website not only boosts your visibility and credibility but also creates a seamless shopping experience that keeps customers coming back. Implementing these strategies will help you stand out in the crowded digital landscape and turn your website into a powerful sales engine.

At SPINX Digital , we specialize in transforming e-commerce websites into dynamic, user-friendly platforms that drive results. With our expertise in e-commerce web design , we help businesses like yours enhance their online presence, optimize customer experiences, and increase conversions. Whether you need a complete website overhaul or a few strategic enhancements, our team is here to assist.

Ready to elevate your e-commerce game? Contact us today to learn more about how SPINX Digital can help you achieve your online business goals. Get in touch with our experts now !

Stephen Moyers

Stephen Moyers has over a decade of experience as a technology consultant and web marketing manager. Since 2010, he has specialized in various technologies, bringing a...

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Marketing case study examples with solutions for students

Cracking marketing case studies is not everyone’s cup of tea. It requires a mix of theoretical knowledge and practical expertise to understand the scenarios. These case studies contextualize standard market practices.

Reading and solving these studies gives you a deeper understanding of how an actual industry functions, Remember, the more you practice, the better you get. So, without further ado, here are some effective marketing case study examples and solutions you can check out.

Case Study 1 – Coca-Cola collaborates with App Annie.

Coca-Cola is a beloved beverage brand enjoying worldwide recognition and profit. Other than its trademark soft drinks, the company also has several sister brands under its name. Over the years, Coca-Cola has developed into a tech-savvy, modern business, thanks to its innovation strategies.

The latest app developed by Coca-Cola includes the Coca-Cola Freestyle for customers, Coke Notify Service Request for retailers. Read the case study titled  “Coca-Cola relies on App Annie to amaze and delight its customers”  for more details.

The study describes the significant challenges faced by the brand and how it overcomes them with remarkable success. Towards the end, you also learn about the future prospects of the company.

Ideal solution format:

• Explain the background of Coca-Cola, and why is it such a relevant brand.
• List down the various sister brands and companies under Coca-Cola.
• Discuss the innovation strategies that the brand adopts
• Explain the three significant apps launched by Coca-Cola
• Summarize the challenges faced by Coca-Cola
• Talk about App Annie Intelligence and its benefits.
• Discuss how App Annie contributes to better customer engagement.

Case study 2 – Zomato’s new deep discounting strategy

Zomato is a popular Food Service Aggregators in India (FSAs) known for its online delivery and user-friendly interface. Recently, in an attempt to improve business, Zomato introduced some heavy discounts for its client base. The new Zomato Gold was part of this campaign.

Customers who subscribed to Zomato Gold could access free meals, drinks, and discounts in certain restaurants. The company partnered with numerous eateries to execute this plan. However, 15th August 2019, hundreds of restaurants decided to log out of this marketing campaign. This was because the heavy discounts led to a loss of revenue and profits.

Zomato co-founder, Deepinder Goyal tried to appease the partners by launching a new model. This response was soon rejected as the core issue of discounts remained unresolved. The led to an impasse between the two parties, leaving Zomato vulnerable to takeovers.

This was just a gist of the  case study on Zomato’s deep discounting strategy . Read through the details of the report, analyze the stats, and establish your take on the situation.

Ideal solution format

• Reinstate the given facts (the discount strategy)
• Establish the main objectives of the case study
• Explain what Zomato Gold includes
• Summarize the central problem (Zomato’s loss of partners)
• Talk about why and how the discount strategy affects restaurant owners

Case study 3 – Raymond’s experiment with khadi

Raymond is a significant textile business worldwide known for its fabric quality and fitting suits. The brand now plans to customize its fabric to suit the Indian market. For this, the market experts narrow down to the traditional Indian material- “Khadi”.

Khadi is a hand-woven, light, and comfortable fabric with some rich cultural and historical significance. Raymond, in its latest marketing strategy, tried to integrate Khadi in modern fashion. The marketing team adopted innovative advertising ideas to make their product more appealing and relatable.

This case study titled  “Raymond: Giving a new spin to Khadi”  discusses the deal between the company and the govt. Body. Khadi Village and Industries Commission (KVIC) is an organization that overlooks the production and distribution of khadi in India.

The case study highlights how Raymond breaks the general perception of Khadi, presenting differently. It also outlines the practical challenges faced by the brand to successfully launch the khadi line.

Ideal Marketing case study solution format

• Begin with a short introduction
• List down the traditional textile advertising strategies.
• Discuss the new marketing strategy of Raymond
• Talk about the cultural and historical importance of khadi.
• Outline the challenges Raymond would face
• Explore the deal between Raymond and KVIC
• End the case study with a brief on how Raymond would change pre-conceived notions around khadi

Marketing case study examples with solutions

What makes a good marketing case study.

Most marketing studies included as your coursework are either success stories or hypothetical scenarios. The case revolves around a company or an individual. The premise is also quite simple, with new details being added in the story as it progresses.

Every case study has three distinct parts- an introduction, a body, and a conclusion. The ending is not a resolution, though but a problem that the reader must solve. Students usually develop a hypothesis and then use the given facts to prove or disprove their argument.

Here is a stepwise guide to writing a good marketing case study solution.

Begin with a catchy headline

Marketing case studies are both informative and intriguing. They aim to educate the reader by building upon facts and drawing certain conclusions from them.

Begin the case study with a unique headline that sums up the purpose of the passage in a nutshell. Include the name of the company and basic gist of the case study in the heading. A creative title also piques the reader’s interest and makes for an exciting read.

Set the background

The introductory paragraph must outline the context of the case study. You cannot dive headway into the research without providing some background for the reader. Talk about the company, the industry it’s set in and the growth of the brand.

Once you have described the basic premise of the case study, you can explain the other details. Setting the background adds some clarity to your case study. You can present the core issues and questions in the main body of the study.

Summarize the key points

The next step is to give a summary of everything you find relevant in the case study. For this, I recommend my students to read the case study multiple times and get the basic gist of it. This makes it easier to filter out information and use it for your analysis.

Most case studies have the solution hidden inside the problem. You just need to be observant enough to identify it. Summarizing the central points of the study also puts things into perspective.

An in-depth analysis

Once you have all the key points listed out, you can discuss them in detail. The in-depth analysis gives you the space to apply marketing theories to prove/disprove your arguments. It is here that you can present your unique take on the case, provided it is objective, logical, and valid.

You can also add a few footnotes and annotations to enrich your research. Refer to other similar cases, papers and studies conducted by credible institutions. You can draw from their approach, improvise it to propose a robust solution.

Throw in some numbers

Merely restating the facts and having a hypothesis is not enough to crack a marketing case study though. You also need to back it up with numbers, figures, and some charts. These infographics present the data in a visually appealing way.

Statistics also solidify your arguments, making for a convincing case. Putting together a compelling case study is not an easy job. It is a combination of theoretical research and stats.

A logical resolution

The last part or conclusion of the case study attempts to wrap up the argument. It is not necessary to have a definitive ending. You can keep it open-ended, giving the reader the freedom to interpret the case their way.

Ensure that your marketing case study reaches a rational conclusion where you address each question. It is also a section where you reinstate the points previously mentioned. You can devote this space to estimate the scope of the company in brief.

Need for marketing case studies

Marketing case studies give you a glimpse of the real-life scenarios. Every curriculum covers both theoretical and practical aspects of the subject. With case studies, you observe how technical knowledge is applied to realistic situations.

It also improves your analytical abilities and problem-solving skills. You get better at handling and sorting through information. Plus, you also learn about the importance of research credibility and critical thinking.

Ensure that you add proper references and citation at the end of your analysis, though. I suggest students follow APA or Harvard style referencing as it is better suited to statistical research.

Quick links and references

Listed below are a few quick links and reference material that students can read through to know more about the topic. These links come from academic journals and government websites.

Marketing case study examples:  ICMR marketing case studies

Case study solution guidelines:  Writing a Case Study Analysis by Ashford Writing Centre

Citations and referencing:  Harvard referencing guide

Citation generator:  CiteFast

The bottom line

Cracking a marketing case study is not a one-step process. It requires a lot of practice and reading. I have picked a few case-study examples with solutions you can check out. I hope that these samples would clear some concepts for you. Good luck!

Drug Shortages Plague Doctors and Patients. There's a Solution.

Related content:

From 1968 to 2020, Americans experienced a remarkable increase in life expectancy, from 70 to 78 years. Much of that was due to advances in drugs and vaccines, many of which are now unavailable because of shortages. According to the University of Utah Drug Information Service, in the first quarter of 2024, 323 drugs were in shortage — the highest number ever.

Shortages are vexing to practicing physicians and their patients. Dr. Deborah Greenhouse, a pediatrician in South Carolina, tweeted this:

OK pediatricians, I'm starting a new contest: Who can rack up the highest number of patient calls and texts in one day from parents who can't find a pharmacy with their child's #ADHD medication? I'm at 6 so far this morning. Do I win?

That followed a tweet of hers on the same theme several months earlier:

Today: I tried to prescribe amoxicillin for an ear infection: The pharmacy didn't have it. I tried to prescribe Tamiflu for flu. The pharmacy didn't have it. I tried to prescribe Adderall for ADHD. The pharmacy didn't have it. If that doesn't bother you, it should.

It does bother me, and it has for a long time. These are essential drugs, and such shortages are neither new nor rare. Several years ago, University of Chicago researchers surveyed 719 pharmacists at large and small hospitals across the country and found that all reported experiencing at least one drug shortage in the previous year, and 69% had experienced at least 50 shortages in that time. The majority were generic injectable pharmaceuticals commonly used in hospitals, including analgesics, cancer drugs, anesthetics, antipsychotics for psychiatric emergencies, and electrolyte solutions needed for patients on IV supplementation.

Hospitals are scrambling to ensure adequate supplies of drugs in shortage or to find substitutes for them. The University of Chicago study found that one-third of hospitals had to ration drugs at least once. That means that some patients got the second or third choice of drug treatment, increasing the likelihood that the drug would be ineffective, be only suboptimally effective, or have unacceptable side effects.

Much of this is preventable. To ameliorate drug shortages, we need a policy change that would enable overseas manufacturers to sell products in the United States that already have received marketing approval from certain foreign governments with standards comparable to those of the U.S. Food and Drug Administration, and vice versa. In a word, reciprocity .

Approval in one country on the list would be reciprocated automatically by the others (subject to the creation of approved labeling in the appropriate format, language, and other formalities). That would afford drugmakers in those countries rapid access to the U.S. market, helping to alleviate our shortages and preventing future ones. By making additional drugs available in the U.S., it might even put downward pressure on drug prices.

Reciprocity would ameliorate other problems as well, such as the FDA's dragging its feet on the approval of important drugs and vaccines that have been given the green light elsewhere. For example, Bexsero, a vaccine to prevent meningitis B, was approved in 2013 by the European Union, Australia, and Canada, but not by the FDA until 2015.

Another example was the inexcusable delay before the FDA's 2015 approval of Fluad, a flu vaccine containing an adjuvant that boosts the immune response. It is used primarily in the elderly, whose immune response to flu vaccines typically is poor. Fluad had been used in Italy since 1997 and approved in more than three dozen countries. The 18‐year delay in availability in the U.S. undoubtedly resulted in many avoidable hospitalizations and deaths. (These sorts of lapses are emblematic of long-standing management problems at the FDA, but that's a story for another day.)

The stage is set for reciprocity of approvals. The U.S. has participated in international deliberations that have led to harmonized standards between the FDA and its foreign counterparts. Many countries now have a standardized dossier for seeking approval of new drugs; the U.S. accepts research conducted in other countries to support drug and medical device approvals; and the FDA has established Current Good Manufacturing Practices (CGMP) for foreign production facilities.

An example of the need for the ability of U.S. distributors to acquire drugs from abroad occurred recently during a shortage of penicillin here. According to a report in Reuters , Mark Cuban's Cost Plus Drug Company said on July 17 that it is working with the U.S. FDA to temporarily import and distribute penicillin in the country. The online pharmacy, which offers low-cost, commonly prescribed medications, will import and distribute 1.2 million units of penicillin from Portugal-based Laboratórios Atral S.A. to mitigate the shortage of Pfizer's Bicillin L-A.

This case-by-case negotiation to address drug shortages is inefficient and unwieldy. More sensible would be U.S. participation in a new International Recognition Procedure (IRP) introduced at the start of the year that allows U.K. drug regulators to rapidly exchange information with their counterparts in the E.U., U.S., Japan, Australia, Canada, Switzerland, and Singapore. In February, the U.K. cleared in just 30 days a new formulation of a cancer drug, Xgeva, based on a European approval.

In a statement, the U.K. said that because of the IRP, "medicines that have been approved in other countries with stringent regulators will get to U.K. patients without delay, resulting in a more rapid, efficient, and cost-effective process for life sciences companies." We could and should do the same.

Americans need to be assured of the availability of pharmaceuticals in the marketplace so that healthcare providers have more reliable inventory, experience fewer shortages, and have more choices when shortages arise. Reciprocity of drug regulatory decisions would help to achieve that, and the White House and Congress should implement it without delay.

An earlier, abbreviated version of this article appeared in April in the Washington Examiner.

• drug shortages
• FDA approvals
• International Recognition Procedure

Henry I. Miller, MS, MD

Henry I. Miller, MS, MD, is the Glenn Swogger Distinguished Fellow at the American Council on Science and Health. His research focuses on public policy toward science, technology, and medicine, encompassing a number of areas, including pharmaceutical development, genetic engineering, models for regulatory reform, precision medicine, and the emergence of new viral diseases. Dr. Miller served for fifteen years at the US Food and Drug Administration (FDA) in a number of posts, including as the founding director of the Office of Biotechnology.

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MBA Case Studies - Solved Examples

Need of MBA Case Studies

Case i: chemco case.

• ChemCo is a quality leader in the U.K. car batteries market.
• Customer battery purchases in the automobile market are highly seasonal.
• The fork-lift business was added to utilize idle capacity during periods of inactivity.
• This is a low-growth industry (1% annual growth over the last two years)
• Large customers are sophisticated and buy based on price and quality. Smaller customers buy solely on price.
• There is a Spanish competitor in the market who offers low priced batteries of inferior quality.

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• High quality product, but low end customers care more about price than quality
• Mismanaged product diversification in a price sensitive market
• Alternative 1: Establish an Off-Brand for the fork-lift business
• Alternative 2: Educate the customer market about product quality
• Alternative 3: Exit the fork-lift battery business
• Establishing the firm's quality image
• Increase in market share
• Increase in sales
• Cost of the product
• Protect firm's quality image in the automobile industry
• Redesigned product to reduce the cost of manufacture
• Low price to enable it to compete with Spanish producer
• Make use of the quality leadership in car batteries market
• Offer reliability testing, extended warranties etc. to promote quality image
• Set higher prices to extract surplus from these advantages
• A passive strategy, not proactive
• Recommendations: Alternative 1 is recommended in this case. Since the firm operates in an industry which has low growth, hence it can expand market share and sales only by taking the customers from other players. Hence, it needs to tackle the Spanish competitor head-on by aggressively pricing its product. At the same time, launching a low-priced product under the same brand name erodes the high quality image in the car batteries market. Hence, the best option is to go for an off-brand to target the fork-lift customers who are increasingly becoming price sensitive. This will enable the company to ward off the threat in short-term and build its position strongly in the long-term.

Case II: NAKAMURA LACQUER COMPANY

• The Nakamura Lacquer Company: The Nakamura Lacquer Company based in Kyoto, Japan was one of the many small handicraft shops making lacquerware for the daily table use of the Japanese people.
• Mr. Nakamura- the personality: In 1948, a young Mr. Nakamura took over his family business. He saw an opportunity to cater to a new market of America, i.e. GI's of the Occupation Army who had begun to buy lacquer ware as souvenirs. However, he realized that the traditional handicraft methods were inadequate. He was an innovator and introduced simple methods of processing and inspection using machines. Four years later, when the Occupation Army left in 1952, Nakamura employed several thousand men, and produced 500,000 pieces of lacquers tableware each year for the Japanese mass consumer market. The profit from operations was $250,000.
• The Brand: Nakamura named his brand “Chrysanthemum” after the national flower of Japan, which showed his patriotic fervor. The brand became Japan's best known and best selling brand, being synonymous with good quality, middle class and dependability.
• The Market: The market for lacquerware in Japan seems to have matured, with the production steady at 500,000 pieces a year. Nakamura did practically no business outside of Japan. However, early in 1960, when the American interest in Japanese products began to grow, Nakamura received two offers
• The Rose and Crown offer: The first offer was from Mr. Phil Rose, V.P Marketing at the National China Company. They were the largest manufacturer of good quality dinnerware in the U.S., with their “Rose and Crown” brand accounting for almost 30% of total sales. They were willing to give a firm order for three eyes for annual purchases of 400,000 sets of lacquer dinnerware, delivered in Japan and at 5% more than what the Japanese jobbers paid. However, Nakamura would have to forego the Chrysanthemum trademark to “Rose and Crown” and also undertaken to sell lacquer ware to anyone else the U.S. The offer promised returns of $720,000 over three years (with net returns of $83,000), but with little potential for the U.S. market on the Chrysanthemum brand beyond that period.
• The Semmelback offer: The second offer was from Mr. Walter Sammelback of Sammelback, Sammelback and Whittacker, Chicago, the largest supplier of hotel and restaurant supplies in the U.S. They perceived a U.S. market of 600,000 sets a year, expecting it to go up to 2 million in around 5 years. Since the Japanese government did not allow overseas investment, Sammelback was willing to budget $1.5 million. Although the offer implied negative returns of $467,000 over the first five years, the offer had the potential to give a $1 million profit if sales picked up as anticipated.
• Meeting the order: To meet the numbers requirement of the orders, Nakamura would either have to expand capacity or cut down on the domestic market. If he chose to expand capacity, the danger was of idle capacity in case the U.S. market did not respond. If he cut down on the domestic market, the danger was of losing out on a well-established market. Nakamura could also source part of the supply from other vendors. However, this option would not find favor with either of the American buyers since they had approached only Nakamura, realizing that he was the best person to meet the order.
• Decision problem: Whether to accept any of the two offers and if yes, which one of the two and under what terms of conditions?
• To expand into the U.S. market.
• To maintain and build upon their reputation of the “Chrysanthemum” brand
• To increase profit volumes by tapping the U.S. market and as a result, increasing scale of operations.
• To increase its share in the U.S. lacquerware market.
• Profit Maximization criterion: The most important criterion in the long run is profit maximization.
• Risk criterion: Since the demand in the U.S. market is not as much as in Japan.
• Brand identity criterion: Nakamura has painstakingly built up a brand name in Japan. It is desirable for him to compete in the U.S. market under the same brand name
• Flexibility criterion: The chosen option should offer Nakamura flexibility in maneuvering the terms and conditions to his advantage. Additionally, Nakamura should have bargaining power at the time of renewal of the contract.
• Short term returns: Nakamura should receive some returns on the investment he makes on the new offers. However, this criterion may be compromised in favor of profit maximization in the long run.?
• Reject both: React both the offers and concentrate on the domestic market
• Accept RC offer: Accept the Rose and Crown offer and supply the offer by cutting down on supplies to the domestic market or through capacity expansion or both
• Accept SSW: offer; accept the SSW offer and meet it through cutting down on supply to the domestic market or through capacity expansion or both. Negotiate term of supply.
• Reject both: This option would not meet the primary criterion of profit maximization. Further, the objective of growth would also not be met. Hence, this option is rejected.
• Accept RC offer: The RC offer would assure net returns of $283,000 over the next three yeas. It also assures regular returns of $240,000 per year. However, Nakamura would have no presence in the U.S. with its Chrysanthemum brand name The RC offer would entail capacity expansion, as it would not be possible to siphon of 275,000 pieces from the domestic market over three years without adversely affecting operations there. At the end of three years, Nakamura would have little bargaining power with RC as it would have an excess capacity of 275,000 pieces and excess labor which it would want to utilize. In this sense the offer is risky. Further, the offer is not flexible. Long-term profit maximization is uncertain in this case a condition that can be controlled in the SSW offer. Hence, this offer is rejected.
• Accept SSW offer: The SSW offer does not assure a firm order or any returns for the period of contract. Although, in its present form the offer is risky if the market in the U.S. does not pick up as expected, the offer is flexible. If Nakamura were to exhibit caution initially by supplying only 300,000 instead of the anticipated 600,000 pieces, it could siphon off the 175,000 required from the domestic market. If demand exists in the U.S., the capacity can be expanded. With this offer, risk is minimized. Further, it would be competing on its own brand name. Distribution would be taken care of and long-term profit maximization criterion would be satisfied as this option has the potential of $1 million in profits per year. At the time of renewal of the contract, Nakamura would have immense bargaining power.
• Negotiate terms of offer with SSW: The terms would be that NLC would supply 300,000 pieces in the first year. If market demand exists, NLC should expand capacity to provide the expected demand.
• Action Plan: In the first phase, NLC would supply SSW with 300,000 pieces. 125,000 of these would be obtained by utilizing excess capacity, while the remaining would be obtained from the domestic market. If the expected demand for lacquer ware exists in the U.S., NLC would expand capacity to meet the expected demand. The debt incurred would be paid off by the fifth year.
• Contingency Plan:  In case the demand is not as expected in the first year, NLC should not service the U.S. market and instead concentrate on increasing penetration in the domestic market.

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Avalon Healthcare Transforms its Payments Management Operations

Avalon health care group is a diversified healthcare services provider that offers skilled nursing, therapy, senior living/assisted living and other medical services through their owned, operated, or managed facilities..

Located in the Western United States, they provide care to patients in Hawaii, California, Washington, Nevada, Utah, and Oregon.

Avalon employs 7,000+ employees who provide care to 6,850+ patients/ residents daily. Avalon has numerous real estate holdings to house their patients which adds significant cash complexities and liquidity requirements to their treasury and financial operations. Additionally, their nearly 7K patients and residents are cared for in distinct and numerous channels - directly in their physical facilities, across their 50 business subsidiaries, and amongst their external contractors — which presented substantial payment management and control requirements.

When Avalon began discussions with Bottomline about the Cash Management and Payments solution, their frustration with their current TMS provider was at an all time high. Their incumbent provider simply could not and would not meet their specialized needs.

“As well as being straightforward to implement, the Bottomline Cash Management and Payments model makes it easy to customize the solution for your company’s specific needs – without the additional costs that traditional vendors often tag on. The healthcare sector is very complex, since there are so many moving parts with third-party payers, and Bottomline has been very responsive to our sector-driven needs.”

Terry Nelson, Treasury and Accounting Services Manager, Avalon Health Care Group

With the goal to streamline processes, gain greater cash visibility, and improve payment and bank transaction reconciliation processes, Avalon needed a system and partner that would be able to provide best-practice functionality and still offer flexible, customized capabilities to meet their unique requirements.

Only Bottomline was able to provide Avalon with all the required features.

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How Wells Fargo Built An Award-Winning Veterans Hiring Program

Wells Fargo wanted to create a unified talent landscape, with cutting-edge Human Resource technologies that improve the candidate and employee experience. See how Beamery helped.

A leading financial institution with assets just under $2 trillion and a global workforce of 238,000 employees, Wells Fargo wanted to create a unified talent landscape, with cutting-edge Human Resource technologies that improve the candidate and employee experience. 

In a presentation at Workday Rising North America, Art Lokerson – the product director overseeing Talent Acquisition, Onboarding, and Contingent Labor at Wells Fargo – delved into the financial institution’s innovative approach to talent. Art talked about a talent ecosystem where they could identify skills, early talent, and underrepresented talent, in order to develop the “next wave” of Wells Fargo employees.

“Our candidates are expecting a customer grade experience every time we have an interaction. They expect our ATS to be as dynamic as our ATMs.” – Art Lokerson  

Wells Fargo has 4 programs supporting its veteran hiring efforts, from 8-week internships and 2-year placements, to partnerships and initiatives that get veterans and military spouses into full-time roles.

They had been struggling from a data perspective: talent data was spread out across multiple systems and locations. Wells Fargo needed a way to gain new operational efficiencies, create a unified data ecosystem to better manage talent data, and ensure that they could engage and support veterans as they transitioned to the next phase of their lives.

Wells Fargo Military Talent Programs: An Overview

In 2024, Wells Fargo won the Beamie Award for Workplace DE&I, in recognition of its highly successful commitment to its veterans program – which is a shining example of how Beamery can be used to power innovative talent attraction programs that boost diversity.   

“Traditional talent pools are not as robust as historically we would go after. And so the opportunity for underrepresented populations to come into the Wells Fargo company is astounding.” – Art Lokerson  

Wells Fargo’s commitment to veterans translates into four comprehensive programs:

The Veterans Employment Transition (VET) program, an 8-week internship designed to facilitate a seamless transition into the corporate world, often leading to full-time roles. 

The Homefront Heroes Hiring (HHH) program, designed to addresses military spouse un/under employment in this underserved segment of the U.S. population. It is focused on attracting and directly hiring spouses of actively serving military personnel into mid to high-level remote, hybrid/portable, and in-office career opportunities. Spouses get to learn about the different lines of business at Wells Fargo and ultimately land a job in one of their supporting lines of business.

The Julie Scammahorn National Military Apprenticeship Program, a registered Department of Labor apprentice program that results in skills certification for applicants who do not initially meet required qualifications for the non-apprentice equivalent for professional level roles. It’s a 1- or 2-year placement where people typically start in branch roles, and can work up to branch managers.

Boots to Banking, a one-of-a-kind program designed to attract and hire military talent into both hourly and salary opportunities through military-specific, localized hiring events.

Empowering Veteran Hiring Through Technology

One of the core pillars of the Wells Fargo veteran programs is the use of advanced technology.

Thanks to an integrated talent marketing and nurturing activity across landing pages, talent communities, campaigns and events, Wells Fargo is able to reach, advise, and support transitioning veterans to the next phase of their lives, with relative ease, for all of these programs.

The combined power of Beamery and Workday has revolutionized how Wells Fargo identifies and engages with veterans and military spouses, as well as more broadly improving the experience for candidates, TA teams and Hiring Managers. 

Efficient Talent Data Gathering

Beamery significantly streamlines the (often cumbersome) process of collecting accurate and timely information from job seekers and applicants.

With Beamery, Wells Fargo has been able to identify tens of thousands of veterans and military spouses from external partnerships. 

To achieve this, the Military Talent Strategic Sourcing Team (MTSS) first created “Custom Fields” within the system, in order to accurately capture the relevant information from potential candidates. Wells Fargo can now easily and quickly see what a candidate is interested in, what their professional experience is, where they are located, their military status, and more. 

They then created custom Convert Flows, a Beamery feature which puts candidates automatically into relevant Talent Pools. These bespoke forms are integrated in the Wells Fargo company websites, and all events and external communications.  

This has led to an increase in military job seeker flow by 700% from 2020 (pre-Beamery) to 2024 (after adoption).  

Smarter Candidate Sourcing

The use of Convert Flows has also increased the quality of the Beamery Profiles, and allows Wells Fargo recruiters to easily find and communicate with top talent. They can use Beamery as a sourcing tool: as part of their methodology for finding ideal candidates. 

With candidate profiles that are so robust and full of (self-reported) information about an individual, the Sourcing team can quickly and accurately determine a candidate’s interest, their skill level, and their years of experience – and that can really help cut down on the time it takes to find and source great talent.

“We’ve seen such great return on investment for this product. These tools have been a game changer really for helping our military folk find roles at Wells Fargo that best fit them.” – Cameron Crossley, Data Analyst, Military Talent & Strategic Sourcing, Wells Fargo

Tracking Impact and Ensuring Consistency

Wells Fargo’s military recruiting team partners with 65+ external organizations annually and uses Beamery to support hundreds of virtual and in-person military-related events: from webinars, to direct meetings with different veteran service organizations. 

The ability to track Return on Investment (ROI) for these events and monitor each step of the application process – from initial application to successful hiring – has been a game-changer.  

The team creates a unique “Event” in Beamery for each activity they do, utilizes the Event check-in Flow to capture attendee information, and creates a QR code that is displayed for job seekers to scan and join the Talent Community at in-person events.  

This has increased the ROI from in-person events by 300% year over year.  

They also designed a process that provides each external organization with a referral link that is used to track ROI for their events. Multiple organizations have shared that Wells Fargo is their only partner that is able to provide this type of granular data with accuracy.

“We can track how many people sign up for an event, how many people attended an event, how many people applied to jobs after going to an event. So it’s given us a really dynamic way to see return on investment for any of our candidate focused events.” – Cameron Crossley

Personalized Candidate Nurturing

The team at Wells Fargo is using Recipes (automations) within Beamery to ensure relevant content is shared with people who enter the Talent Pool, for example – and they have set up automated Campaigns to nurture leads and keep them warm. 

“We’re seeing a great return on investment from our candidates’ perspectives,” said Cameron Crossley. “Beforehand, we had really long queue times to respond to candidates, because our responses were very manual. Now we can use Recipes and automations to respond to candidates really quickly; to get them the information that they need about coming roles, opportunities, webinars.” 

“This has really helped us in keeping the candidates interested, keeping the leads warm, and ultimately finding military talent a seat at Wells Fargo.” 

Efficiency across Wells Fargo Talent teams

The team’s approach to creating and managing Campaigns for the military team, and the way they can identify and put unique groups of job seekers into Pools effortlessly, has now also been adopted by the wider enterprise.  

Using Beamery Convert Flows, Recipes, Campaigns and Pools, another Wells Fargo recruiting team was able to transform their communication workflows. 

Before, the team would get around 1700 direct communications from candidates – from webinars and events – to an email inbox every month. 20 hours per month were spent on responding to candidates.

Now, talent goes directly into specific Pools based on their interests, and the team is able to triage candidates and send them relevant content, events or opportunities. 

The result has been a reduction in Outlook mailbox process time of 60%, and a reduction of 80% in the number of redundant emails sent back and forth with job seekers. 

They have seen an improved job seeker experience, and 100% profile completion and consent rate for all new profiles added to Beamery.

Enhanced Collaboration with Workday

Integration with Workday has eliminated duplicative work, enabling the team to focus more on engaging with candidates and less on administrative tasks.

Deploying automated messaging after events has allowed Wells Fargo to communicate with over 10,000 job seekers effortlessly, resulting in improved candidate experience.  

“I'm able to use Beamery in conjunction with Workday to really put both of those pieces together to get an accurate understanding of where the military talent is, how can we seek that out better by using our Beamery profiles, and providing results back to our organizations of how our efforts are actually ending up.” – Cameron Crossley 

Hear more from Wells Fargo’s Art Lokerson in this Talent Blueprint podcast episode.

Watch their  Beamie Award video , and read the short Customer Success Story here .

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Service Marketing/Case Study

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Find an advertisement from a professional services organization and critique it. What services do you believe the organization will provide, based on what you read in the ad? Do you feel there is value to what is being promoted? What could the organization do differently?

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Explanation & Answer

this is what i had already completed, the complete assignment. always a pleasure working with you Running head: SERVICE MARKETING 1 Service Marketing Name Tutor Institution Course Date SERVICE MARKETING 2 Blue Fountain Media Blue Fountain Media is a global digital marketing agency which provides companies the expertise knowledge of developing online marketing strategies. The agency carries out multiple YouTube ads describing how companies benefit from utilizing Blue Fountain Media’s services. In 2011, Blue Fountain Media posted a YouTube ad, https://www.youtube.com/watch?v=QUeLejt3_Nw, describing the marketing services offered by the agency. Blue Fountain Media describes these services using the five phases; discovery, planning, design, d...

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