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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Understand Yourself Better:

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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• Presentations
• Public Speaking

The Best Source for PowerPoint Templates (With Unlimited Use)

Before we dive into how to make a speech, let's look at a powerful tool that can help you design your presentation.

Envato Elements is a great place to find PowerPoint templates to use with your speech. These presentation templates are professionally designed to impress.

Envato Elements is an excellent value because you get unlimited access to digital elements once you become a subscriber. Envato Elements has more than just presentation templates . You get:

• stock images
• and much more

To become a subscriber, just sign up and pay a low monthly fee.

Sample Public Speaking Scenario

Here's a possible public speaking scenario:

You've just opened a small web design business in your town, and you join the town Chamber of Commerce. As a result, you're invited to give a short, five-minute presentation at the next Chamber of Commerce meeting.

Coming up with a public speaking speech for the scenario described above could be a challenge if you've never written or given a public speech before. Fortunately, there are some speech-writing steps that you can use that'll make speech writing easier.

Let's use this example and walk through the steps for writing a speech.

7 Steps for Writing a Speech

The steps for writing a speech for public speaking are like the steps for writing a presentation in general. But at each stage of the writing process, you need to keep your audience in mind:

1. Research Your Audience

Whenever you do any type of writing you need to consider who you're trying to reach with your writing. Speech writing is no different. The more you know about your target audience, the more effective your writing will be.

In the example above, you know that your audience is going to be the other members of the Chamber of Commerce. They're likely to be small business owners just like you are.

What to Do After You Research Your Audience:

Once you've defined your audience, you can gear your speech towards them. To do this, ask yourself questions like:

• What does this audience need?
• What problem can I solve for them?
• Is there anything else I need to consider about my listeners?

In the example we're using for this tutorial, most small businesses in your town fit one of the following three situations:

• They've got a website that works well.
• They've got a website, but the design is outdated or doesn't work well.
• They don't have a website.

2. Select a Topic

In this example your topic is already given. You've been invited to introduce your business. But you also know that the speech is going to be fairly short--only five minutes long.

While it's always a good idea to keep a speech focused, this is especially important for a short speech.

If I were writing the public speaking speech for the scenario we're working with, I'd narrow the topic down like this:

• Create a list of the strengths of my business.
• Compare the list of business strengths to the problems I observed with the other members' websites in the previous step.
• Focus my presentation on the areas where my business strengths meet weaknesses (needs) of other Chamber of Commerce members.

Let's say that I noticed that quite a few members of the chamber have websites that use outdated fonts, and the sites aren't mobile-friendly. Instead of listing everything my web design business could possibly do, I'd focus my short speech on those areas where I observed a need.

You can use a similar process to narrow the topic down any time you need to write a speech.

Avoid the temptation of trying to cover too much information. Most people are so overwhelmed by the sheer amount of new data they receive each day that they can't keep up with it all. Your listeners are more likely to remember your public speaking speech if it's tightly focused on one or two points.

3. Research Your Topic

In the example we've been going over, you probably don't need to do a lot of research. And you've already narrowed your topic down.

But some public speaking situations may require that that you cover a topic that you're less familiar with. For more detailed speech writing tips on how to study your subject (and other public speaking tips), review the tutorial:

4. Write Your Speech

Once you've completed the steps above, you're ready to write your speech. Here are some basic speech writing tips:

• Begin with an outline . To create a speech your audience will remember, you've got to be organized. An outline is one of the best ways to organize your thoughts.
• Use a conversational tone . Write your speech the way you would normally talk. Work in some small talk or humor, if appropriate.
• Use the speaker notes . Typically, speaker notes aren't seen by the audience. So, this is a good place to put reminders to yourself.
• Be specific . It's better to give examples or statistics to support a point than it is to make a vague statement.
• Use short sentences . It's likely you're not going to give your speech word for word anyway. Shorter sentences are easier to remember.

In this example scenario for the short speech we're preparing for the Chamber of Commerce, your outline could look something like this:

• Introduction . Give your name and the name of your business. (Show title slide of website home page with URL)
• Type of Business . Describe what you do in a sentence or two. (Show slide with bulleted list)
• Give example of a recent web design project . Emphasize areas that you know the other businesses need. (Show slides with examples)
• Conclusion.  Let the audience know that you'd be happy to help with their web design needs. Offer to talk to anyone who's interested after the meeting. (Show closing slide that includes contact information)
• Give out handouts . Many presentation software packages allow you to print out your speech as a handout. For a networking-type presentation like the one in our example, this can be a good idea since it gives your listeners something to take with them that's got your contact information on it.

That simple speech format should be enough for the short speech in our example. If you find it's too short when you practice, you can always add more slides with examples.

If you've been asked to give a short speech, you can change the speech format above to fit your needs. If you're giving a longer speech, be sure to plan for audience breaks and question and answer sessions as you write.

5. Select a Presentation Tool

For most presentations, you'll want to use a professional presentation tool such as PowerPoint, Google Slides, or a similar package. A presentation tool allows you to add visual interest to your public speaking speech. Many of them allow you to add video or audio to further engage your audience.

If you don't already have a presentation tool, these tutorials can help you find the right one for your needs:

Once you've chosen a presentation tool, you're ready to choose a template for your presentation.

6. Select a Template and Finish

A presentation template controls the look and feel of your presentation. A good template design can make the difference between a memorable public speech with eye-catching graphics and a dull, forgettable talk.

You could design your own presentation template from scratch. But, if you've never designed a presentation template before, the result might look less than professional. And it could take a long time to get a good template. Plus, hiring a designer to create an original presentation template can be pricey.

A smart shortcut for most small business owners is to invest in a professional presentation template. They can customize it to fit with their branding and marketing materials. If you choose this option, you'll save time and money. Plus, with a professional presentation template you get a proven result.

You can find some great-looking presentation templates at  Envato Elements  or  GraphicRiver . To browse through some example templates, look at these articles:

Even a short speech like the one we've been using as an example in this tutorial could benefit from a good tutorial. If you've never used a template before, these PowerPoint tutorials can help:

7. How to Make a Public Speech

Now that you've completed all the steps above, you're ready to give your speech. Before you give your speech publicly, though, there are a few things you should remember:

• Don't read your speech . If you can, memorize your speech. If you can't, it's okay to use note cards or even your outline--but don't read those either. Just refer to them if you get stuck.
• Practice . Practice helps you get more comfortable with your speech. It'll also help you determine how your speech fits into the time slot you've been allotted.
• Do use visual aids . Of course, your presentation template adds a visual element to your public speech. But if other visual aids work with your presentation, they can be helpful as well.
• Dress comfortably, but professionally . The key is to fit in. If you're not sure how others at your meeting will be dressed, contact the organizer and ask.
• Speak and stand naturally . It's normal to be a little nervous but try to act as naturally as you can. Even if you make a mistake, keep going. Your audience probably won't even notice.
• Be enthusiastic . Excitement is contagious. If you're excited about your topic, your audience will likely be excited too.

In the example we're using in this tutorial (and with many public speaking opportunities), it's important not to disappear at the end of the meeting. Stick around and be prepared to interact individually with members of the audience. Have answers to questions anyone might have about your speech. And be sure to bring a stack of business cards to pass out.

5 Quick Tips to Make a Good Speech Great (& More Memorable)

After reading about the basics, here are some more tips on how to write a great speech really stand out:

1. Have a Strong Opening

Start your speech with a strong opening by presenting surprising facts or statistics. You could even start with a funny story or grand idea.

Another way to start your speech is to open with a question to spark your audience’s curiosity. If you engage your audience early in your speech, they're more likely to pay attention throughout your speech.

2. Connect With Your Audience

You want a speech that'll be memorable. One way to make your speech memorable is to connect with your audience. Using metaphors and analogies help your audience to connect and remember. For example, people use one writing tool to put the speech's theme in a 15-20 word short poem or memorable paragraph, then build your speech around it.

3. Have a Clear Structure

When writing your speech, have a clear path and a destination. Otherwise, you could have a disorganized speech. Messy speeches are unprofessional and forgettable. While writing your speech, leave out unnecessary information. Too many unnecessary details can cause people to lose focus.

4. Repeat Important Information

A key to writing memorable speeches is to repeat key phrases, words, and themes. When writing your speech, always bring your points back to your main point or theme. Repetition helps people remember your speech and drives home the topic of your speech.

5. Have a Strong Closing

Since the last thing that your audience listened to what your closing, they'll remember your closing the most. So, if your closing is forgettable, it can make your speech forgettable. So, recap your speech and repeat essential facts that you want the audience to remember in your closing.

Five PowerPoint Presentation Templates (From Envato Elements - For 2022)

If you’re writing a speech for a presentation, save time by using a premium presentation template:

1. Toetiec PowerPoint Presentation

Toetic PowerPoint Presentation has 90 unique slides and 1800 total slides that you can easily add your information onto. There are ten light and dark versions that come with this template. Also included in this template are vector icons, elements, and maps.

2. Suflen Multipurpose Presentation

Suflen Multipurpose Presentation template has a professional design that can work for any presentation topic. This template comes with over 450 total slides. With this template, you've got five color themes to choose from. Also, this template comes with illustrations, graphics, and picture placeholders.

3. Virtually PowerPoint

Virtually PowerPoint template is a modern and minimal style presentation template. This template comes with over 50 slides. You can use this template for any presentation theme.

4. Amarish PowerPoint Template

Amarish PowerPoint Template comes with five color themes that allow you to choose the color you want. This template is another multipurpose template that can work for any purpose. Also, this template comes with over 150 total slides and infographics, illustrations, and graphics.

5. Qubica PowerPoint Template

Qubica PowerPoint Template comes with over 150 total slides and five premade color themes. Easily add images into your presentation template by dragging the image of your choice into the picture placeholder. Everything in this template is entirely editable.

Learn More About How to Write a Great Speech

Here are some other tutorials that provide more information on giving a speech:

Learn More About Making Great Presentations

Download The Complete Guide to Making Great Presentations eBook now for FREE with a subscription to the Tuts+ Business Newsletter. Get your ideas formed into a powerful presentation that'll move your audience!

Make Your Next Speech Your Best Ever!

You've just learned how to write a good public speaking speech. You've been given a sample speech format and plenty of other speech writing tips and resources on how to write a good speech. You've seen some templates that'll really make a PowerPoint stand out.

Now, it's up to you to write the best speech for your needs. Good luck!

Editorial Note: This post has been updated with contributions from Sarah Joy . Sarah is a freelance instructor for Envato Tuts+.

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How to Write a Speech to Engage your Audience

February 19, 2021 - Dom Barnard

In order to write a speech, you need to think about your audience, the required length, and the purpose or topic. This is true whether you are writing a wedding speech, conference presentation, investor pitch, or any other type of speech.

Being a great speech writer can help you get a promotion, motivate people, sell a business idea, persuade others and much more – it’s an essential skill in the modern world. In this article, we cover key tips for writing a speech.

Initial planning – Why? Who? What?

You should invest time strategically considering the speech. This will help you decide on the key message and content about your topic. Here are some points to consider.

• What do I want to achieve?
• When I achieve this, what will that do for me?
• Why am I speaking?
• What is the purpose of this speech?
• Who are the audience and who do they represent?
• Who do I represent?
• What do I know about them? (culture, language, level of expertise)
• How much influence do they have?
• What is the main message and key points?
• What specific action is implied?
• What level of information should I include?
• What is important to them?

Popular speech structure

You need to catch the audience attention early, very early (see section below). Deliver a memorable beginning, a clear middle and structured ending.

Popular speech structure:

• Explanation 1
• Explanation 2
• Explanation 3

Secondary Point (Optional: supports main)

Tertiary Point (Optional: supports secondary and main)

Attention span of your audience

Research shows that attention span is greatest at the beginning of a speech, reduces considerably during the middle of your speech and picks up again towards the end when your audience know you about to finish.

Don’t try to put too many ideas into your speech. Research shows that people remember very little from speeches, so just give them one or two ideas to hang onto.

These two articles explain audience attention span in more detail, and how to write a speech to extend it:

• How many minutes is the audience’s attention span?
• What to do when you’re losing your audience

Speech introduction

Make sure your opening few seconds are memorable as this is when your audience will make up their minds about you. Use a bold sentence to grab their attention, works best with numbers reinforcing your point.

An example sentence might be – “After this speech, I’m confident 50% of you will go out and buy a VR headset.” Follow these tips on how to write a speech intro:

Remember the INTRO model

This is more focused on presentations but sections can be applied broadly to other general speeches.

1. Interest

You: Introduce yourself confidently and clearly Audience: Why should I listen to you?

You: Remind the audience the reasons for this speech Audience: What’s in it for me?

You: State length of speech at beginning, “Over the next 15 minutes” Audience: How long until I can get a coffee?

4. Routemap

You: State the main points, “Today I’m going to cover 4 main points” Audience: Which sections of the speech are important to me?

5. Objectives

You: Clearly state the objective, “By the end of this speech, I would like to…” Audience: So that’s what you want from me today…

Example: Great speech opening

This speech opening is by Jamie Oliver, giving a TED talk on teaching every child about food.

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat. My name’s Jamie Oliver. I’m 34 years old. I’m from Essex in England and for the last seven years I’ve worked fairly tirelessly to save lives in my own way. I’m not a doctor; I’m a chef, I don’t have expensive equipment or medicine. I use information, education. I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life. We have an awful, awful reality right now. America, you’re at the top of your game. This is one of the most unhealthy countries in the world.

How not to open your speech

Avoid the following opening comments:

• “ Apologies, I’m a little nervous about speaking ” – no need to make the audience aware of this, it will make them focus on how nervous you are instead of what you are saying
• “ I’ve got the graveyard shift ” – you are telling people not to expect much
• “ I’m what stands between you and lunch ” – even if people weren’t thinking it, after this comment, all they are thinking of is when will you finish so they can eat
• “ We are running late, so I’ll do my best to explain… ” – instead of this, state how long your speech will take so that people know when they will be leaving

Middle of the speech

The body of your speech is where the majority of the information is. The audience has been introduced to the subject and reasons for the speech. Now you need to present your arguments and examples, data, illustrations backing up your key message.

How to write a speech body can be difficult, the best way to build this section is to write down three points you are trying to convey in your speech, your main, secondary and tertiary points. Then write down three descriptions clarifying each of these points. The descriptions should be simple, memorable and meaningful.

The middle of your speech is where the audience start losing attention. Keep this in mind and ensure your message is clear. Use images, jokes and rhetoric questions to keep the audience engaged.

Don’t overwhelm your audience with many points. It is much more valuable to make a small number of points well, than to have too many points which aren’t made satisfactorily.

Obama and his speeches

Obama’s speeches are well prepared with a focus on powerful words “A change is brought about because ordinary people do extraordinary things“. His speeches use simple language and quotes from famous speeches his listeners can relate to.

For additional trademark Obama techniques, check out  How Barack Obama prepares his speeches.

How to end a speech

Similar to the opening, your closing statements should be impactful, re-stating the key message of your speech. We advise learning your ending few lines word for word. The ending is an opportunity to:

• Leave the audience with a lasting impression of your speech
• Summarise the main points
• Provide further ideas and discussion points for the audience to take away with them
• Thank the audience for taking the time to listen

Methods to end your speech

Quotation Close  – use a famous quote to get the audience’s attention and create a link to your speech.

Bookend Close  – refer back to an opening statement and repeat it or add a few extra words to elaborate on it.

Open Question  – ask the audience a provocative question or a call to action to perform some task on the back of your speech.

For additional tips on how to write a speech, in particular how to close your speech, read:

• 5 great ways to end a speech
• 10 ways to end your speech with a bang
• Presentations: language expert – signposting

Ideas for ending a speech

• Key message
• Refer to opening impact statement
• Objectives met
• Call to action
• End on an Up

Step-by-step process for writing a speech

Here’s how to write your speech from concept to completion.

• Outline your speech’s structure. What are the main ideas for each section?
• Write out the main ideas in your outline. Don’t worry about making it perfect – just write as much of it down as you can
• Edit and polish what you’ve written until you have a good first draft of your speech
• Now you need to practice and  memorize your speech . The more you practice, the more you’ll figure out which sections need changing. You’ll also get an idea of length and if you need to extend / shorten it.
• Update your speech, practice some more, and revise your speech until it has a great flow and you feel comfortable with it.

Classic speech transcripts

One of the best ways for learning how to write a speech is reading other well written ones. Here are a list of famous speeches to read and learn from:

• Bill Gates TED Talk Transcript from 2015: Warns of Pandemics, Epidemics
• Facebook COO Sheryl Sandberg Commencement Speech at Harvard 2014
• Ronald Reagan Memorial Day Speech Transcript 1984
• I Have Been to the Mountaintop Speech Transcript – Martin Luther King Jr.

• Delivery Techniques →

How to Prepare for a Speech: Strategies for a Successful Speech

Are you nervous about your first public speaking experience?

Or are you excited and can't wait to express your thoughts to the audience?

Whatever the case, it is crucial to learn how to prepare for a speech so you can deliver a successful, heartfelt oration.

Whether speaking in a seminar, a board meeting, or a classroom, the better you prepare, the more confident you feel.

So, what are different useful strategies that can help you prepare better? Let's find out!

Things to Consider Before Preparing the Speech

There is a lot more that goes into preparing a speech than simply writing some notes and reading them out loud in front of the audience.

Here are some crucial things to consider before starting to write your speech.

Learn Your Audience

Knowing your target audience is essential to prepare an excellent speech that adequately conveys its message. You first need to check where you will deliver the speech and who your audience is. 

Learn about your audience's different backgrounds and cultures . Avoid making cultural remarks during the speech, as what seems insignificant to you may stir others' emotions.

Try to find out their interests to make your speech light and relatable. Find out the age range of your audience. Speaking to young students requires a different game plan than speaking to experienced professionals.

Learn about the audience's knowledge and expertise on the subject of the speech. Is it something new, or are they well-versed on the subject?

It is best to avoid using thick jargon if the audience is inexperienced and new to the field, whereas with an experienced audience, you can take things to the next level.

Knowing your audience will also help you include relatable experiences from your own life, making the speech more interesting and fun to listen to.

Furthermore, from the audience's point of view, there must be a reason to listen to someone speak. In essence, you have to make sure that the speech you're going to give will offer value to the audience and their current situations. This feeds directly into the next point.

Understand the Purpose of Speech

What do you wish to achieve with this speech? What message do you need to deliver? The answer to these questions will help you shape your speech.

Take your audience on a step-by-step journey with your speech, and in the end, ensure they understand your end goal.

Sometimes, you want to deliver specific messages as is, whereas other times, you only wish to convey a thought-provoking speech.

Knowing the purpose or purposes of the speech will help you include interesting and relatable anecdotes that draw the audience's interest.

Try Out the Speaking Medium Beforehand

Technological advancements have touched every medium. You may present the speech to your audience face to face or via a virtual medium .

For instance, in the recent past, many companies and organizations conducted their conferences, meetings, and interviews via Zoom .

It is best to know what your speaking medium is beforehand. Knowing whether you will be presenting on the stage in front of a live audience, speaking via video platform, or going on the TV or radio can help you prepare accordingly.

Calculate the Duration of Your Speech

Knowing the duration of the speech is essential to prepare a targeted, engaging speech. The preparation for an hour-long speech is different from that of a five-minute-long speech.

Knowing the time duration will help you understand how many anecdotes, interesting facts, or examples you can include and how to structure your speech, so you keep the audience's attention throughout.

How to Prepare for a Speech

Next comes up writing the speech. A speech consists of the introduction of the subject, the main body, and a conclusion. 

An engaging and meaningful speech contains a mix of facts, statistics, interesting anecdotes, fun phrases, and loads of relatable content. Here are a few easy and valuable tips for writing a powerful speech.

Step #1: Thoroughly Research Your Topic

A full grasp of the topic is essential to delivering a successful speech . Knowing every detail of the subject matter will give you the confidence to stand in front of your audience.

Whether you are presenting as a student in your classroom or as a president in your board meeting, the topic's knowledge will give you authority over the listeners. The same goes for presenting a subject with other group members.

You must thoroughly know the issue, whether you are presenting the introductory, central, or concluding parts of the speech. This knowledge will also help you later in the question/ answer session.

Step #2: Start With an Interesting Story or Question

Capture your audience's attention with an enticing and ear-catching introduction. Avoid going straight up to introduce your subject. Instead, start your speech with something fun, light, and breezy. 

You can share an interesting fact, include any amusing little personal incident, or propose a mind-boggling idea.

The first few minutes of your speech are essential as they can make or break the audience's attention to what comes ahead. Deliver the most important pointers of your speech within this period and let the audience know they are in for a treat.

You might also like: 10 Engaging Ways to Start a Speech

Step #3: Take the Hook Down the Body of the Speech

Indeed, the first impression is the last impression . But all the high of the attention-grabbing introduction can go down the drain if the body of the speech lacks meaning, pull, and purpose.

Hence, it is necessary to give every part of your speech equal importance during preparation and at the time of delivery as well.

You will present your speech's main idea or purpose in the body. Therefore, you must make your content clear, easy to understand, intentional, and well-organized. Avoid adding unnecessary information.

Here's how to ensure the body of your speech is as good as your introduction.

How to Ensure Interest in Your Speech

• Make a String of Ideas : Create a chain of thoughts leading to the main idea or purpose of the sitting. An unorganized and haphazard speech will distract your audience, and they will lose interest. Aim for this part of your speech to connect with your audience .For instance, if you are preparing for a motivational speech , then this part should allow the audience to connect with your speech emotionally. They should start thinking about the main idea and purpose of this speech.
• Be Logical and Coherent : You should be logical, to the point, and clear while introducing and connecting different concepts. Make a central connection point of additional facts, statements, and ideas in the speech, and combine them with the main topic.
• Repeat Your Main Point Several Times : Repeat your main point throughout the main body without being obvious. Let the idea sync in the back of the audience's minds. Avoid using the same words repeatedly; use synonyms or relatable analogies instead. Listening to the repetitive logic will help the audience grab the core idea.
• Avoid Adding More Than Three Points : Try adding no more than three points to make the speech simple and easy to remember. Plus, include relevant examples explaining these points. 
• Properly Arrange Different Ideas : Go through the central part of the speech and check if all the ideas or pointers are arranged systematically. The central part should take the listener on a journey that concludes with the final part of the speech.
• Write Main Part Before Introduction : The body comes next to the introduction of the speech. But it is best to research and write this part before the introduction. Writing this part will give you a clear idea of what you will say in the introduction and the conclusion.

Step #4: Remind the Audience of the Speech's Purpose in the Conclusion

A well-written and efficiently delivered speech keeps the audience captivated throughout.

If it's effectively presented, a speech hooks the listeners right from the introductory sentence, goes hand in hand through the central body, and becomes part of the memory with a great ending.

Hence, continue working on the speech's conclusion with the same zeal and effort as you have worked on the introduction and the body.

The primary purpose of the conclusion is to wrap up the whole speech. Recap your speech here and convey the main idea in simple and understandable words.

Create a little summary of the pointers you spoke about in the main body and condense them into simple phrases that the audience can remember more easily.

As stated earlier, every part of the speech holds immense significance.

So, prepare a coherent, clear, and firm conclusion . Adding lousy or unnecessary comments in this section can break the spell you created with a powerful introduction and body.

Useful Tips for Effective Delivery Style

After preparing a well-researched and well-written speech comes the delivery style. Public speaking is especially challenging for introverts and shy people. On the other hand, enthusiastic and lively people may need to tone down a little.

No matter your personality, you can confidently present before any audience after learning a few basic tips and tricks for an effective delivery style.

Work on Your Body Language

Before you even say a single word, the first thing the audience will judge you on is your body language. How you present plays a crucial role in how the audience will remember you.

Many people are naturally confident and can lead the room with their charming presence. Contrarily, many people need to work on their body language, gestures , and delivery style. Whichever category you fall into, it is essential to practice.

You can practice your speech in front of the mirror to learn how your body moves. Stand straight and upright, move around, use your hands and show your authority. Learn where you can improve and keep on practicing until you're satisfied.

Practice With Your Friends

Indeed, practicing before a mirror is a fruitful exercise; but practicing before a group of people can boost your confidence.

With this practice, you won't be overwhelmed by the live audience when you present your speech.

Moreover, this practice will help you observe the reactions of the people. Plus, your friends can give you feedback on your speech and body language .

A Toastmasters club is perfect for this.

Use Visual Aids

Visual aids such as PowerPoint slides, short videos, or pictures can help convey the message effectively.

Instead of only imagining what you are saying, the visuals aid people see what you are saying.

If you plan to use any visual aid during the speech, rehearse with them beforehand.

Maintain Eye Contact With the Audience

Look directly into the eyes of your audience when speaking. This gesture will reflect that you are confident about what you are speaking. Plus, your audience will remain engaged with your content.

The audience will lose interest if you start fumbling or looking timid. So, don't remain standing in a single place; move around, and move your eyes all over the room.

Related: Importance of Eye Contact in Public Speaking

Be Natural but Interesting With Your Voice

Use the rise and fall of your voice wisely. But try not to be overdramatic. Avoid sounding too mechanical, and use your natural tone.

Many speakers get over-excited during delivering the speech and increase their speed. Don't go too fast or too slow; neither sounds pleasant. Try to add natural pauses while speaking.

Try to add relevant expressions in your sentences using your voice. If you are asking a question, it has a question mark at the end. Similarly, when there is an exclamation mark at the end, then exclaim.

Remember Good Looks Always Grab Attention

If there is a dress code, then follow that dress code. Otherwise, be well-dressed and look smart and sharp.

If you dress up too casually or inappropriately, you will lose the audience's interest without speaking a single word.

Final Thoughts: How to Prepare for a Speech

Public speaking can be thrilling for some while difficult for others. Whether you are shy or are brilliant at expressing your thoughts, delivering a triumphant speech requires preparation.

At first, it may seem exhausting to deliver the best speech possible.

But once you get a grip of the basics of speech preparation, it will be a seamless journey ahead. Following the strategies mentioned above can help you deliver the message effectively.

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Grow » thrive, 7 steps to writing a great speech.

These seven steps will help you write a memorable and effective speech.

If you’re preparing for a presentation, the work really begins when you sit down to write your speech. A great speech will engage the audience and can lead to greater personal and professional success. Here are seven steps to writing an effective speech.

Know what your core message is

When preparing to write a speech, you want to start by thinking about the core message you want to share. Your core message should be a topic you’re knowledgeable and passionate about and one that’s relevant to your audience.

The topic should be delivered in a way that’s easy to understand and concise. Ideally, your audience should be able to explain what the speech was about in just one or two sentences.

Think about your audience

Next, you want to learn as much as possible about your audience because this will inform how you deliver the speech. The language you use and the examples you share will depend on the audience you’re speaking to.

As you learn more about your audience, you want to consider the circumstances that brought them together. Are they gathering for a business conference, or is it for a charity event? How big will the audience be, and how knowledgeable are they about the subject you’re speaking on?

[Read more: How to Give a Great Presentation ]

Do your research

The amount of research you complete will depend on how familiar you are with your topic. But even if it’s a topic you know inside and out, it’s a good idea to do at least some research. This will help you gather new information and come up with unique and fresh ideas.

The amount of research you complete will depend on how familiar you are with your topic. But even if it’s a topic you know inside and out, it’s a good idea to do at least some research.

Come up with an outline

Now it’s time to organize your information and ideas into a detailed outline. Organizing your information will make it easier once it’s time to sit down and write the speech. Your outline should include three main parts:

• Introduction : The introduction sets the stage for the information you’ll be sharing. It’s a good idea to start with a story that will catch your audience’s attention. From there, you can outline what you’ll be sharing and the conclusion you’ll reach.
• Body : The body of your speech is where you’ll highlight the overarching points you’re trying to make. But be careful not to throw too much information at your audience — two to three main points are enough.
• Conclusion : During the conclusion, you’ll summarize your core message and what the audience should take away from the speech. Look for ways to end your speech on a strong note, so the audience understands why this topic matters and how they can take action.

Write a draft

Once you have an outline, you can begin drafting your speech. Don’t try to make your speech perfect during the drafting stage — just try to get your ideas on paper. You can come back to revise and improve your speech later.

Choose a presentation tool

If you’re speaking in a professional setting, you’ll likely want to compliment your speech with a presentation tool like PowerPoint. Using a slide deck is a great way to add a visual element to your speech that will further engage the audience. Using a template can make it easier to develop a well-designed slide deck.

[Read more: 6 Business Presentation Tools for Small Businesses ]

Practice and revise

Great speeches take time to write, so you should plan to practice and revise your speech as needed. You can practice your speech in front of a friend or family member, ask for their feedback, and then adjust your speech accordingly.

As you’re revising, focus on using conversational language and short sentences. Look for any areas that are too general or vague, and try to come up with specific examples that will back up your core message.

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How to Write an Amazing Speech for Any Occasion

There’s nothing worse than staring at a blank screen and wondering how you’ll begin to write a speech. Oh wait, there is something worse: Staring at a blank screen and wondering how to start your speech—while your deadline is hanging over your head. Add some pressure to a confused mind and a dreaded task and, well, you’re likely to throw something together, throw up your hands, or throw in the towel.

But don’t get mad—get strategic. In my work coaching busy people (from powerful Hollywood movie moguls to nervous maids of honor) to make speeches , I have found that following these three simple steps can quickly take you from ideation to oration.

Step 1: Prepare

While it is deeply satisfying to start putting words on a page, it’s more important to spend a few minutes thinking about what you want this speech or presentation to accomplish. After all, as Yankee great Yogi Berra once remarked, “If you don’t know where you are going, you’ll end up someplace else.”

So, spend a few minutes reflecting on the following:

What kind of speech is this? Common types include informational (aimed at instructing or teaching), persuasive (targeted to change people’s beliefs and behaviors), and evocative (focused on generating an emotional response).

Who is your audience ? What do they already know about this topic? What do they believe that may or may not be true? What do they want? What do they hope for? What do they fear?

What do you want your audience to feel? What do you want them to do? What one to three things do you want them to know (based on what they already know or believe, hope for, want or fear, and what you want them to understand) that will drive them to do the thing you want them to do? Stick to three main points wherever possible. Two sets up an “either-or,” where four tends to overwhelm.

What’s your overarching point of view on the topic?** A neutral speech is a boring speech!

Step 2: Organize

Studies about consumer psychology show that when you offer people too many choices and too much information, they tune out and ultimately buy nothing . As you are asking your audience to buy (or at least buy into) what you’re talking about, you want to keep your ideas as simple and streamlined as possible. Here’s a simple outline to follow that will keep you and your audience focused:

An Attention-Getting Introduction: Use a quotation, a story, a question, or a statistic—something to get the audience paying attention to you as quickly as possible. “Hello, good morning, and thank you for having me” does not count as a captivating opening. Remember, this is your one opportunity to let your listeners know that you’re worth listening to.

A Preview: Let your listeners know what’s coming by saying “Today, we’re going to cover…” That old saying “Tell them what you’re going to tell them, tell them, and then tell them what you told them” is absolutely right. (For a bonus, tell your listeners what benefits they’ll get from your presentation. It will inspire them to pay attention!)

Points 1 Through 3: Make your case. These main points should be based on what you prepared earlier (what you want your audience to know or understand). To make your points resonate, include stories, statistics, examples from the news and popular culture, expert citations, and personal experiences. But don’t use all of these for each point. Pick one or two ways to bring each point to life and then move on.

A Recap: Tell them what you just told them. (Seriously—our memories are short and our attention spans even shorter.)

A Q&A: You might think that you should leave the questions until the end. Think again. When you leave the questions until the end, you let the audience decide the topic and tone you end on. You’ve worked too hard for that! Hold Q&A before you wrap up so that you can deal with anything that comes up from your audience and still plan to conclude on your own terms.

The Closer: It’s almost over—but not quite. The law of recency tells us that the audience will remember most what they heard last. Wrap up any loose items, draw a final inspiring conclusion that will compel people to think and act differently, and then close with a stirring statement that’s memorable. For extra credit, have your closing mirror your opening so that your speech feels like a complete package.

Step 3: Present With Passion

Maya Angelou once remarked, “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” Let it be your mission not just to survive your speech, but to deliver it with some compassion, some humor, and some style.

Make eye contact to connect with your listeners, use your arms to generate energy, move around the room (OK, not too much), and have your voice and face come alive to show that you care about your topic and your audience.

Don’t just stand up there—do something. Shift your presentation from “Woe is me” to “Wow!” and from “I can’t believe I have to write a speech” to “I rocked it. Next!”

Photo of pen and paper courtesy of Shutterstock .

• Testimonials

7 steps to prepare a speech in a surprisingly short time

Most of my clients are entrepreneurs, CEOs or working in other leadership positions. I also meet many small business entrepreneurs. One common thread is that they’re very busy. Successful leaders are mindful about how they spend every single minute.

It’s no surprise then, that when these leaders are asked to speak in public, the one thing they are thinking is:

How do I prepare a speech in as little time as possible?

They realise very well that speaking well is important , and that preparation is necessary to deal with speaking anxiety . They just want to do it efficiently.

Today I’d like to share with you an excerpt of my CEO playbook for delivering speeches. The section on preparation contains tips that are useful to anyone looking to prepare a speech in half the time while doubling their impact .

I’ve compiled them into a handy list of 7 steps:

The 7 steps to efficiently prepare a speech

The steps are:

• Identify your purpose . Why are you speaking?
• Know your audience. What are their aspirations, pains, …?
• Add significance. Why should the audience care?
• Define your clear message. What should your audience remember?
• Establish your structure . Develop a middle part with one or two points supported by an anecdote, story, and preferably backed up by facts and data.
• Prepare a strong opening and a strong ending .

1. Define your purpose

For a speech to be effective, it must have a clear goal. A goal also helps you focus while creating the speech.

Ask yourself: do you mainly want to…

Note: these goals may overlap, and one does not exclude another. But one must be your main goal.

2. Know your audience

In order to connect with your audience during speeches, it is important to be able to place yourself in their shoes. Only from this perspective can you truly communicate understanding and establish rapport.

To know your audience is to engage your audience.

The Empathy Map is a handy technique from the world of user experience and marketing, where it is used to better understand potential or existing customers. It works remarkably well when you prepare a speech, too.

The big idea is to go over the different areas in the map and come up with the elements that create your listeners’ mental world in relation to the topic.

Suppose you are to deliver a speech on the use of sugar in processed foods. Some questions the empathy map would trigger are:

• What do they think about the use of sugar and how does it make them feel ?
• What do they hear about sugar from their environment or in the news?
• What do they see when it comes to sugar, e.g. in terms of advertising or packaging?
• What do they say about sugar to their peers? What do they do – what actions do they take (or not take)?
• What  pain, or significant disadvantages, do they associate with sugar?
• What  gain, or significant advantages, do they associate with sugar?

Note that the answers to some of these questions will overlap. Don’t worry about that — this is just a brainstorming tool to trigger relevant information stored in your memory. The point is not to organise information in any neat way.

Try it, even if it’s for 5 minutes! You’ll be surprised how helpful the answers are for:

• finding an angle
• finding the right words
• creating goodwill
• overcoming resistance
• and much more.

3. Add significance

Why significance is key when you prepare a speech.

Crafting any good story starts with the why . What’s the point exactly?

There’s a saying in public speaking: you win the heart before you win the mind. Knowing the  why of your speech is essential in accomplishing that.

Speakers engage an audience by being significant; by creating meaning. Audiences feel engaged when they have the feeling the talk is also about them. A great example is Martin Luther King’s famous ‘I have a dream’ speech. The audience did not come to see Martin Luther King, they came because they identified with his ideas. They felt his speech was about them, their lives, and their dreams.

That explains the importance of step 2: Know your audience. You can only add significance if you have a clear image of the receiving end of your speech.

How to find your speech’s significance

To find the significance of your speech, ask yourself the following questions when you prepare a speech:

• Why am I giving this speech?
• What do I believe, that I want to share? What do I stand for?
• So what?! Why should my audience care?

4. Define your clear message

Today, people are flooded with information. There is an image circulating on the web which goes so far to say that a person today receives more information in a day than a person in the middle ages in his entire life!

True or not, we can all agree that in a device-rich world, the information intake has never been more intense.

How does that translate to speeching? Well: to make your speech memorable, I suggest you focus on extracting one key message .

Your key message should be as simple as possible, regardless of the complexity of the issues and topics at hand. It will consist of one or two phrases that express your main point.

If that sounds daunting, let’s look at a model that can help.

The Message House model is a time-tested PR tool to condense complex stories into a thematic ‘house’. This house is made of a set of three messages that together form the overarching key message (called the Umbrella Statement in the model).

The Core Messages on the second level represent your Umbrella Statement, but in greater detail. They can be supporting arguments, sequential steps to take, conditional statements, descriptive (think: who, what, where, when, why and how), or of another kind.

Finally, the lower part of the house provides evidence, proof points and support. This is the foundation of your story.

How to use the Message House

In some cases, your Umbrella Statement (that’s your key message) will be very clear to you. If that’s so, it’s useful to come up with the 3 Core Messages that make up the Umbrella Statement.

At other times, you’ll have 2 or 3 messages in mind as you prepare a speech. In that case, consider those your Core messages and start to look for the single Umbrella Statement.

Examples of Umbrella Statements and their Core Messages

• Employees lose time and energy in traffic.
• Some employees report they feel less productive in larger office spaces.
• Candidates for jobs that are hard to fill, are not attracted to our current policy.
• First, I will introduce the idea at the annual shop owner’ meeting.
• Then, I will have the team communicate the exact steps to each shop owner.
• Finally, our sales representatives will check each shop they visit.
• The Polish and Swedish teams did exceptionally well.
• May and June were top periods for sales.
• Orange bicycles are super popular and account for a large part of the profits.

5. Establish your structure

The way you organise information is essential if you want your audience to follow and understand your speech. Ideas must be put together in an orderly manner.

I therefore recommend every speaker to use an  outline as the backbone for their speech.

An outline is simply 10,000 feet view of your speech. It’s as if you would zoom out completely and see the major turns your speech takes.

Why use an outline?

That’s easy: our brains are simply not capable of creating quality content from beginning to end.

Compare it to cooking a meal. Imagine yourself standing in front of different foods. Without thinking ahead, you grab a couple of ingredients and start cutting, cleaning and preparing them.

Unless you’re an experienced chef, that won’t result in a remarkable meal, will it? Without a gameplan to prepare a speech, the end result of your creation will be underwhelming.

Here are a few general directions your outlines can take. These are based on effective storytelling principles:

• Problem – pathway – solution
• Problem – solution – reasoning
• Situation – complication – solution
• Past – present – future

After you’ve decided on the general direction, flesh out your outline. See if you can describe your speech in ten to fifteen bullets. Refer to your Message House (see previous point) to make sure your outline includes your Core messages.

What structure works best for your purpose? Do you have a preference? Try a few structures for your speeches and choose the one that is most persuading.

Related article: How to structure a victory speech in three steps

Next, integrate even more storytelling. Your bigger picture might be represented by a story, but can you integrate ‘mini-stories’ to illustrate specific points?

6. Prepare a strong opening and strong ending

Scientific research shows it again and again. If you ask people to rate a certain experience they had recently, they will base a lot of their opinion on how it began and how it ends. Looking back at an experience, whatever happens in the middle seems to carry less weight for us.

A classic example is a visit to a restaurant. Smart restaurant owners focus extra on doing two things impeccably: the welcoming and the dessert. Although they pay great attention to the overall experience, of course, they know that a sloppy greeting of their guests, or a below-standard dessert, can easily spoil their guests’ memory of the whole evening.

For you, it means it’s smart to think twice about how you open and how you close.

Ideas for a strong opening

Here are a few angles to inspire you in crafting your opening:

• ‘Start with a bang’: use a quote, bold claim or striking fact, or ask a question.
• ‘So what?’: Go straight to the point and open with why your audience should care.
• ‘Introduce yourself’: But do it in a compelling way. Tell a juicy story. What would the tabloids write about you?
• Make the purpose clear – What impact do you want to achieve?

Ideas for a memorable ending

• Repeat your Key Message. Think ‘key takeaway’. This is a natural-feeling and effective way to make a firm point.
• Refer to the beginning. Most good stories develop in a circular way. A problem introduced in the beginning gets solved in the end. Balance gets restored; etcetera.
• Present a call-to-action . If you want your audience to take a certain action, always end with that.

7. Rehearse

1. write out, practice and tweak (optional).

At this point, you could write out your speech in full text – if you have the time.

Read your text out loud for a few times until you’re comfortable with the content. You will probably still tweak a few parts.

If you don’t have the time, or you feel comfortable working with just bullet points, feel free to skip to step 2!

I do highly recommend you write out your opening and ending.

2. Bring back to bullet points and practice again

Once on stage, you don’t want to hold the full text of your speech in your hand. You will be tempted to look at it often, which will break your connection with the audience.

So now, reduce your text to a list of main points, keywords, facts and anecdotes. And practice your speech again. Refer back your outline from step 5 for the general structure.

This will also help you memorise the speech completely by heart faster.

Do I have to know my whole speech by heart, you ask?

My answer is: not necessarily. But as just mentioned, do know your opening and ending from the inside out.

3. Take your practice to the next level

Here are my rehearsing tips for the best results:

• Record yourself . Most beginning speakers find this tough, but it’s an essential way of spotting weaknesses in your speaking and improving them.
• Practice for real people. The gap between practising in front of a mirror and practising in front of a crowd is just too large. Practice for a small group of colleagues or family members to get used to the stress that comes with having an audience.
• Ask for specific feedback. If you practice in front of people, help them evaluate you by asking them specific questions. It could be the content, your body language, or your opening. Anything you feel you need feedback on.
• Rehearse often. Once you’re happy with your speech’s content and your performance, practice your speech ten times – if you have that luxury of time. If you need more practice, go for it. There’s no better confidence booster as knowing you’ve rehearsed your speech until it hurt 🙂

That’s it!

Although I could elaborate on each on the above points, this provides you with a larger plan to optimally prepare a speech.

Are you a busy professional looking for a speaker coach to get you from good to great in the most efficient way. Look no further. I am here to help all my clients achieve exactly that.

“I knew that Elizabeth really understands what I want to achieve and whom I want to reach, and that she is a bad-ass coach with mad skills. When I was asked to give a keynote at an event, I was determined to really take my talk to the next level. So it was a no-brainer to work with her. Could I have done it on my own? Perhaps, but it would have taken me more time, stress and effort and I would not have achieved the same results. Working with a coach who you can trust, like Elizabeth, creates an extremely comfortable starting position, which made me step onto the stage on the Big Day without any nerves.” – Anouck Meier, CEO of Ampersand

Book your free call via this link. 

The Daily MBA

Tips, Tools, and Techniques to be a Better Entrepreneur

How to Write and Deliver a Great Speech

August 5, 2019 Jarie Bolander

Great speeches inspire people to act. Dr. King’s “I have a dream”, President Kennedy’s “Mission to the Moon” or President Reagan’s “Tear down this wall.” All of these speeches inspired people to act. Now, you may not have the worlds stage but when you standup and give a speech, that speech represents you and the group you are with.

Writing an effective speech requires that you prepare. I am sure some of you are probably saying, “hey, I just shoot from the hip and don’t prepare.” Well, some of you may be able to get away with that but most great speakers prepare like crazy so it looks like they are shooting from the hip. Passion is great and should show through in your speech. The thing that passion does not give you is structure, focus and the message that you want to leave people with. That message or take away needs to be crafting and honed so that your speech does not repeat itself or bore people to death. The whole point of a great speech is to capture the essence of your idea or movement and prompt people to act.

Speech writing and delivery is the single most important skill a leader needs in their arsenal because the sole job of a leader is to inspire people to act. Most of the techniques I am going to explain in this post are derived from both my experiences in giving talks and speeches. The structure comes, in large part, from a wonderful book that every aspiring speech writer should read called “Speak Up with Confidence: How to Prepare, Learn, and Deliver Effective Speeches” by Jack Valenti .

Table of Contents

A Speech Title Should be Clear, Concise, and Compelling

Before you prepare your speech, it’s important to come up with a speech title that is clear and compelling. It should also be concise so that at a glance, people can tell if they want to attend. It’s also a great practice to come up with multiple speech titles and then say them out loud. That way, you can get a sense of how other will hear the title.

Preparing the Speech

Like anything, preparation is essential for an effective speech. The more preparation you do, the better the end product will be. Preparation starts with the following check list:

• Topic or title: Clearly and distinctly define your topic. This is the first step in crafting a great speech.
• Amount of Time: Time is always a premium and needs to be respected. Understand the time constraints you are under. Is this a 1.5 minute toast or a 30 minute lecture. Knowing this will allow you to edit your talk for the time allowed.
• Talking Position: If you are on a panel or talking with a group, the position you talk in matters for the flow and consistency of the overall event. Strive to figure out what others will talk about and try not to repeat what they have already said.
• Audience: Your audience will play a huge role in your speech preparation and delivery. Is it a city counsel meeting or an informal dinner party? Are the people bankers, software engineers or a mix? The audience should always been first and foremost in your mind and you should cater your words and delivery to them.
• Other Speakers: Sharing the stage with a great speaker can be a thrill but it can also be nerve racking. Knowing your fellow speakers style and delivery will also make you able to adjust your approach so you shine above even the most gifted orator.
• Get Some Help: If you’re really stuck or need to kick start your speech, you can hire a professional speech writer to help write it for you.

These six items will allow you to craft a good outline of what your talk or speech with be about. All speeches or talks have constraints and it’s vital that you, as the speaker, respect and understand that. Without this understanding, your speech will fall flat and not convey what you want.

How to Write a Great Speech

Yes, you need to write you speech down if you want it to be great. I know some of you may find that annoying or “unnecessary” but the discipline of writing your speech or talk down will allow you to craft a much better end product. With practice, this method makes you a better speaker. Listed below are the essential parts of your written speech and how to annotate it for better delivery and readability.

• Write the title at the top: Preferably centered and in a big font.
• Put the amount of time under the title: Hitting your time limit is an important part of a great speech. By putting the time front and center, you always remember that.
• Write the theme under the title: The theme is just one to two sentences on what your speech is all about. It will guild your writing and practice.
• Double space the lines: Double spacing allows for notes and makes the text easier to read.
• Underline or bold words to emphasize: When you want to emphasize a word, underline it or make it bold. That way, it sticks out in your mind. You will understand the power of this during your practice runs.
• All caps to really emphasize: All caps should be used to really drive home a single word or short phrase.
• Increase the font on strong points: Strong phrases or sentences should be a bigger font. That way, you know to spend a little extra time on them.
• Put short sentences or phrases of emphasize on separate lines: Make sure to put your central theme or themes separate from the rest of your speech so that you can emphasize them more and see how they flow from section to section.
• Number your pages: I know, sounds like a no brainer but people do forget this. Image this. You get nervous and drop your speech (which I have done). How do you get it back in the right order without freaking out? Page numbers!

Now the fun part — writing the content. There are several ways to go about doing this and all are good. What’s important is that you write down what comes to mind in a fluid fashion. Don’t edit yourself — you will have plenty of time for that later. What I tend to do is write bullet points of what the main themes need to be. For example, if I were to give a speech on this article, the outline would look something like this:

Title: How to Write and Deliver a Great Speech

Time: 10 Minutes

Theme: Describe how to write and deliver a great speech by preparing ahead of time and practicing

• Talk about memorable speeches
• Comment on how leaders use speeches to prompt people to act.
• Outline how to prepare: Topic, time, talking position, audience, etc.
• Describe how to write one: title, theme, double spaced lines, bold and caps for emphases
• How to practice: Say it out loud, edit, repeat. Even record if able.
• Delivery of the speech: Memorize if you can, always look around, pause when required, be witing if appropriate.
• Socializing after your speech will allow you to connect with even more people

See, that’s not so hard. It’s important to outline your speech or talk so that you can build from a framework. Without such a framework, your speech creation process will be unstructured, miserable and drudgery — kind of like the speech you will give without preparing.

Some speeches or talks allow for media or slides to be projected. We will not cover that here because the fine art of Power Point is a whole other topic. The only thing I will mention about props is that they should add value to the pitch and not be redundant. Translation, don’t read directly from the slides. Most people can read and you will lose your audience in a New York Minute!

Practicing Your Delivery

As the saying goes, in order to play at Carnegie Hall, you need to practice, practice and practice some more. Practicing your speech will allow you to hone the highs and sharpen the lows so that it flows. An effortless, engaging speech always starts with practice.

The single best method to practice is to read your speech out loud, to yourself. This method will uncover the awkward pauses, words or transitions that don’t show up on the page. As you read, it’s perfectly fine to stop, edit and continue on.

In addition to reading out loud, here are some other methods that will make your speech sing.

• Time yourself: You never know how long a speech will be until you time yourself. A general rule of thumb is that a single, double spaced page is about 1.5 minutes but that varies with delivery.
• Record it: Hearing your speech will reveal lots of places for improvement. I would recommend running through it a couple of times, out loud, and then record it to hear how it sounds.
• Print it out and mark it up: Sometimes it’s better to print out your speech to mark it up because you can lay out all the pages and look for overall flow issues. Once marked up, roll in your edits and re-record it.
• Practice with someone else: Another person will be able to pick up on points that might not be clear or give you advice on awkward moments. If you have the time, practicing with someone else will help out tremendously.
• Say it in front of a mirror: Mirror reading will allow you to see if you are looking down too much or your animations are too over the top. This does not replace practicing with someone else but can help you fine tune your delivery.

All of these methods are designed to focus your speech. The worst thing you can do is not practice and edit as you talk. That’s distracting and disrespectful to the audience.

The Moment of Truth

Okay. This is when all that writing and practice pays off. The big day or night when you have to stand up and give your speech or talk. If you are like most human’s, you will be nervous — perfectly acceptable and even desirable. Being nervous shows you care about what you are about to deliver. The trick is to channel those nerves and control them. Here are some techniques that work for me:

• Make the butterflies fly in formation: Everyone gets nervous, even seasoned veterans. So, don’t beat yourself up for being nervous. Rather, use that energy to practice more.
• Find a quiet place to mediate: Sometimes a quick 1-3 minute reflection will do wonders to calm you down.
• Admit your nervous: Tell someone back stage that you are nervous. Most likely, they will put you at ease and that will make you feel a little better.
• Talk with other speakers: If you will be sharing the stage with other speakers, go chat with them. Ask how they deal with the pre-speech jitters. It’s also a great way to meet someone you may have always wanted to meet.

The best way to give a speech is to memorize it. If that’s not possible, then you need to lay out your printed speech in a way that’s easy to read. The method I have found that works the best is to make sure the print outs are loose and that you can easily read them. Once you start, consider some of these methods to make your speech more effective, engaging, and interesting.

Effective Speech Delivery Should be all of the Following

• Start with a joke: Jokes always work to get the crowd on your side. It’s obvious, but don’t do anything racy. Funny stories also work, preferably ones that take you down a notch. Another option is to use your starting story as a call back when you finish your speech.
• Ask the crowd a question or show of hands: Speeches are about crowd engagement so start off by asking the crowd a simple question that they can raise their hand to. That way, you are getting them involved early.
• Divide the room into thirds: One aspect of crowd engagement is looking into the crowd. A good trick to seeing the whole crowd is to divide the room in thirds and scan each third regularity.
• Speak to one person: Once you have the room divided into thirds, then try and speak directly to one person in each third. This will reduce some of the jitters you might have by making the room appear smaller. Don’t fixate too long on one person but rather cycle through each third, picking a new person each time.
• Pause for effect: Nerves sometimes make people talk fast. If you talk too fast, then your points will get lost. When an important point comes up, pause before moving on. That way, it will settle in with the audience.
• Repeat important points: Repetition is also a good way to drive home important points. Don’t repeat things too much because that’s boring. One tip is to repeat the same important point a different way.
• Look up often: The worst thing you can do is just stare down at your notes and not look up. The audience wants to see you and they will be more engaged if you look up, scan the room in thirds and talk to a single person.
• Walk around and show your passion: Movement on stage will grab the audience. If you are able, walk around a bit. Use your hands to make important points. You body language and mannerisms account of a significant amount of the audience experience.

If you take away one thing from the list above, it should be that crowd engagement will make a weak speech seem great. If the crowd is into you and engaged, then the content can be a little less stellar and you can still be a big hit.

After the Speech

Many times, there will either be a reception or question and answer session related to your speech or talk. These are ideal times to get feedback on what worked and what didn’t. Make sure to seek out people who you feel enjoyed your speech or hated it. Ask them why they liked it or disliked it. Be bold and ask for advice on how your talk would engage them more. It’s also important to thank them for coming.

Go Forth and Be Great

See. That was not so hard. Anyone can write and deliver a great speech that engages the audience and inspires them to act. Just remember to be yourself, write it down and practice, practice and practice some more.

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How to Start a Speech: The Best Ways to Capture Your Audience

You’ve heard the saying,  “First impressions are lasting; you never get a second chance to create a good first impression” —  right?

The same is true when talking about how to start a speech…

The truth is, when you start your speech, you must focus everything on making a positive first impression on your audience members (especially if you are doing the presentation virtually ). Capturing the audience’s attention from the very beginning is crucial to prevent them from being distracted, losing interest, or forming negative opinions.

The introduction is the formal greeting for speeches, so let’s be sure to get this right to hook the audience. Understanding the importance of speech openings can significantly impact making a strong first impression. Planning and delivering the first words with confidence and relevance is essential, as they set the tone for the entire presentation and ensure you deliver a professional start, free from hesitation or irrelevance.

Here are 15 different ways to start a speech as well as 2 extra BONUS tips at the end.

1) Thank the Organizers and Audience

You can start by thanking the audience for coming and thanking the organization for inviting you to speak.

Refer to the person who introduced you or to one or more of the senior people in the organization in the audience.

This compliments them, makes them feel proud and happy about your presence, and connects you to the audience like an electrical plug in a socket.

2) Start With a Positive Statement

A presentation tip at the start is to tell the audience members how much they will like and enjoy what you have to say.

For example, you might say:

“You’re really going to enjoy the time we spend together this evening. I’m going to share with you some of the most important ideas that have ever been discovered in this area.”

Remember that  speaking is an art,  so be an artist and take complete control of your performance,

3) Compliment the Audience

You can begin by complimenting the audience members sincerely and with great respect.

Smile as if you are really glad to see them as if they are all old friends of yours that you have not seen for quite a while.

You can tell them that it is a great honor for you to be here, that they are some of the most important people in this business or industry, and that you are looking forward to sharing some key ideas with them.

You could say something like:

“It is an honor to be here with you today. You are the elite, the top 10 percent of people in this industry. Only the very best people in any field will take the time and make the sacrifice to come so far for a conference like this.”

4) Start Your Speech With the First Sentence Referring to Current Events

Use a current event front-page news story to transition into your subject and to illustrate or prove your point. You can bring a copy of the newspaper and hold it up as you refer to it in your introduction.

This visual image of you holding the paper and reciting or reading a key point rivets the audience’s attention and causes more people to lean forward to hear what you have to say.

5) Refer to a Historical Event

For many years, I studied military history…

Especially the lives and campaigns of the great generals and the decisive battles they won. One of my favorites was Alexander the Great. Standing in the symbolic shadow of such historical figures can provide a powerful and engaging start to any speech, especially when drawing parallels to contemporary challenges.

One day, I was asked to give a talk on leadership principles to a roomful of managers for a Fortune 500 company.

I decided that the campaign of Alexander the Great against Darius of Persia would make an excellent story that would illustrate the leadership qualities of one of the great commanders in history.

I opened my talk with these words:

“Once upon a time there was a young man named Alex who grew up in a poor country. But Alex was a little bit ambitious. From an early age, he decided that he wanted to conquer the entire known world. But there was a small problem.

Most of the known world was under the control of a huge multinational called the Persian Empire, headed by King Darius II. To fulfill his ambition, Alex was going to have to take the market share away from the market leader, who was very determined to hold on to it.

This is the same situation that exists between you and your major competitors in the market today. You are going to have to use all your leadership skills to win the great marketing battles of the future.”

6) Refer to a Well Known Person

You can start by quoting a well-known person or publication that recently made an interesting or important statement.

One of the subjects I touch upon regularly is the importance of continual personal development.

I will say something like:

“In the twenty-first century, knowledge and know-how are the keys to success. As basketball coach Pat Riley said, ‘If you are not getting better, you are getting worse.’”

7) Refer to a Recent Conversation

Start by telling a story about a recent conversation with someone in attendance.

For instance, I might say:

“A few minutes ago, I was talking with Tom Robinson in the lobby. He told me that this is one of the very best times to be working in this industry, and I agree.”

8) Make a Shocking Statement With a Startling Fact

You can start your talk by making a shocking statement of some kind.

For example, you might say something like:

“Here’s a startling fact: According to a recent study, there will be more change, more competition, and more opportunities in this industry in the next year than ever before. And 72 percent of the people in this room will be doing something different within two years if they do not rapidly adapt to these changes.”

Click here If you want to learn more techniques to wow your audience.

9) Quote From Recent Research

You can start by quoting a relevant, recent research report.

One example is:

“According to a story in a recent issue of Businessweek, there were almost 11 million millionaires in America in 2018, most of them self-made.”

10) Start Your Speech With a Strong Opening By Giving Them Hope

The French philosopher Gustav Le Bon once wrote, “The only religion of mankind is, and always has been hope.”

When you speak effectively, you give people hope of some kind.

Remember, the ultimate purpose of public speaking, is to inspire people to do things that they would not have done in the absence of your comments.

Everything you say should relate to the actions you want people to take and the reasons that they should take those actions.

11) Be Entertaining

Bill Gove used to walk onto the stage after his introduction if he had just finished talking to someone on the side and was breaking off to give his talk to the group.

The audience got the feeling that his entire talk was one continuous conversation, devoid of meaningless filler words .

Bill would often go to the edge of the stage and then drop his voice in a conspiratorial way, open his arms, and beckon the audience members to come a little closer.

He would say, “Come here, let me tell you something,” and then he would wave them forward as though he was about to tell a secret to the entire room.

The amazing thing was that everyone in the room would lean forward to hear this “secret” that he was about to share. People would all suddenly realize what they were doing and break out in laughter. It was a wonderful device to get the audience into the palm of his hands.

12) Ask a Question

You can open by making a positive statement and then pose a rhetorical question to engage your audience and set the stage for your presentation.

Try something like this:

“This is a great time to be alive and in business in America. But let me ask you, what does it truly mean to be self-employed in today’s economy?”

Raise your hand to indicate what you want people to do. I have used this line, and after a moment of thought, I then say to someone who looks intrigued in the front, “How many people here feel truly self-employed?”

Invariably, someone will say, “We all do!”

I then compliment and affirm the answer: “You’re right! We are all self-employed, from the time we take our first jobs to the day that we retire; we all work for ourselves, no matter who signs our paychecks.”

Similarly, a 17-year-old science fair winner effectively engaged their audience with a question at the beginning of their TED Talk, showcasing the power of this technique.

13) Open With a Problem

You can start with a problem that must be solved. If it is a problem that almost everyone has in common, you will immediately have the audience’s complete and undivided attention.

For example, you could say:

“Fully 63 percent of baby boomers are moving toward retirement without enough money put aside to provide for themselves for as long as they are going to live. We must address this problem and take action immediately to ensure that each person who retires will be able to live comfortably for the rest of his or her natural life.”

Introducing a new idea at this point can be a powerful way to engage your audience further, by promising a solution that is both innovative and beneficial.

14) Make a Strong Statement, Then Ask a Question

You can start by making a strong and powerful statement and then ask a question. You then follow with an answer and ask another question. This gets people immediately involved and listening to your every word.

Here’s an example:

“Twenty percent of the people in our society make 80 percent of the money. Are you a member of the top 20 percent? If not, would you like to join the top 20 percent or even the top 10 percent? Well, in the next few minutes, I am going to give you some ideas to help you become some of the highest-paid people in our society. Would that be a good goal for our time together today?”

15) Tell a Personal Story

You can start your talk with a personal story. Some of the most powerful words to capture the complete attention of the audience and make a personal connection are, “Once upon a time…”

From infancy and early childhood, people love stories of any kind. When you start off a presentation with a personal anecdote using the words, “Once upon a time…” you tell the audience that a relatable story is coming. People immediately settle down, become quiet, and lean forward, eager to hear how your experience might mirror their own or offer them new insights.

When I conduct full-day seminars and I want to bring people back to their seats after a break, I will say loudly, “Once upon a time there was a man, right here in this city…”

As soon as I say these words, people hurry back to their seats and begin to listen attentively, connecting with the story on a personal level.

Incorporating a personal story is very effective.

In fact, it’s probably one of the best public speaking tips I’ve learned to this day.

Bonus Tip: Tell Them About Yourself

Very often, I will start a serious speech or presentation to a business, sales, or entrepreneurial group by saying:

“I started off without graduating from high school. My family had no money. Everything I accomplished in life I had to do on my own with very little help from anyone else.”

It is amazing how many people come up to me after a talk that began with those words and tells me that was their experience as well.

They tell me that they could immediately identify with me because they too had started with poor grades and limited funds, as most people do. As a result, they were open to the rest of my talk, even a full-day seminar, and felt that everything I said was more valid and authentic than if I had been a person who started off with a successful background.

Building a bridge like this is very helpful in bringing the audience onto your side.

Bonus Tip: Get Them Talking to One Another

You can ask people to turn to the person next to them to discuss a particular point.

For instance, you could say:

“Tell the person next to you what you would like to learn from this seminar.”

Whatever you ask your audience members to do, within reason, they will do it for you. Your commands and your thought leadership will easily influence them, as long as you ask them with confidence.

By following any one of these tips for starting your speech, you are sure to grab your audience’s attention every time. How do you start a speech? Let me know in the comments.

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10 Tips for Improving Your Public Speaking Skills

Few are immune to the fear of public speaking. Marjorie North offers 10 tips for speakers to calm the nerves and deliverable memorable orations.

Marjorie North

Snakes? Fine. Flying? No problem. Public speaking? Yikes! Just thinking about public speaking — routinely described as one of the greatest (and most common) fears — can make your palms sweat. But there are many ways to tackle this anxiety and learn to deliver a memorable speech.

In part one of this series,  Mastering the Basics of Communication , I shared strategies to improve how you communicate. In part two, How to Communicate More Effectively in the Workplace , I examined how to apply these techniques as you interact with colleagues and supervisors in the workplace. For the third and final part of this series, I’m providing you with public speaking tips that will help reduce your anxiety, dispel myths, and improve your performance.

Here Are My 10 Tips for Public Speaking:

1. nervousness is normal. practice and prepare.

All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice — a lot. Videotape yourself, or get a friend to critique your performance.

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2. Know Your Audience. Your Speech Is About Them, Not You.

Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

Be yourself, don’t become a talking head — in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

Practice Does Not Make Perfect

Good communication is never perfect, and nobody expects you to be perfect. However, putting in the requisite time to prepare will help you deliver a better speech. You may not be able to shake your nerves entirely, but you can learn to minimize them.

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About the Author

North is a consultant for political candidates, physicians, and lawyers, and runs a private practice specializing in public speaking, and executive communication skills. Previously, she was the clinical director in the department of speech and language pathology and audiology at Northeastern University.

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How to Master the Art of the Impromptu Speech: 13 Practical Tips

• The Speaker Lab
• August 14, 2024

Table of Contents

Impromptu speeches can strike fear into the hearts of even the most seasoned speakers. The thought of standing up in front of a crowd with little to no preparation is enough to make your palms sweat and your heart race. But here’s the thing: with the right mindset and a few key strategies, you can absolutely crush your next impromptu speech.

Whether you’re speaking at a meeting, a wedding, or any other unexpected occasion, our pro tips will help you organize your thoughts, engage your audience, and speak with confidence. So, let’s dive in and discover how you can become an impromptu speaking rockstar!

What Is an Impromptu Speech?

If you’ve ever been asked to speak at an event without much notice, you know the feeling of panic that can set in. Suddenly, you’re expected to come up with something insightful and engaging to say in front of a crowd—with little to no time to prepare. This, my friend, is the dreaded impromptu speech.

But here’s the thing: impromptu speeches are a part of life. Whether it’s a toast at a wedding , a few words at a company meeting, or a class assignment, there will be times when you need to speak off-the-cuff. And while it can be nerve-wracking, mastering the art of impromptu speaking is a valuable skill that can serve you well in both your personal and professional life.

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Impromptu Speech Definition

So, what exactly is an impromptu speech? Simply put, it’s a speech that you have to make without much or any time to prepare. You might be given a topic on the spot, or you might have to come up with one yourself. Either way, you don’t have the luxury of crafting a carefully-written script or rehearsing your delivery.

Examples of an Impromptu Speech

Impromptu speeches can take many forms, from lighthearted toasts to serious discussions. In school, teachers might use impromptu speeches as homework assignments to help students develop communication skills and prepare for real-life situations. These speeches can be based on a wide range of prompts, from current events to celebrities to sports.

In the world of competitive public speaking, impromptu is a popular event. Participants have just a few minutes to select a topic, brainstorm ideas, outline their speech, and deliver it—all without the aid of notes. These speeches often follow a standard structure, with an introduction, body, and conclusion, and can be either serious or humorous in tone.

However, impromptu speeches aren’t just for students and competitors. In our daily lives, we might be called upon to say a few words at a birthday party, give a quick update at a meeting, or even deliver a eulogy at a funeral. The key is to be prepared for these moments, so you can speak with clarity and purpose—even when you don’t have time to prepare.

Tips for Delivering an Effective Impromptu Speech

So, you need to give an impromptu speech. Maybe it’s at a wedding, or a company meeting, or even a class assignment. Whatever the occasion, the prospect of standing up and speaking off-the-cuff can be intimidating. But fear not. With a few key strategies, you can learn to deliver effective impromptu speeches with confidence and ease.

Focus on What You Already Know

When you’re given an impromptu speech topic, it’s tempting to try to come up with something entirely new and original. But the trick is to not overthink it; you don’t have to reinvent the wheel. Instead, focus on what you already know. Draw on your own experiences, knowledge, and opinions to craft a speech that feels authentic and genuine.

For example, if you’re asked to speak about a current event, think about how it relates to your own life or work. If you’re dealing with a more abstract topic, like “happiness” or “success,” consider what those concepts mean to you personally. By grounding your speech in your own perspective, you’ll be able to speak with authority and conviction.

Pretend You’re Having a Conversation

One of the biggest challenges of impromptu speaking is the pressure to perform. When you’re standing in front of a crowd, it’s easy to feel like you need to be polished and perfect. But here’s the thing: your audience doesn’t expect perfection. They just want to hear what you have to say.

So, instead of trying to deliver a flawless speech, pretend you’re having a conversation. Imagine you’re talking to a friend or colleague, and speak in a natural, conversational tone. Use simple language and short sentences, and don’t be afraid to pause or take a breath when you need to. By speaking like a human, rather than a robot, you’ll be able to connect with your audience on a more personal level.

Finish Early

When you’re giving an impromptu speech, it can be tempting to try to fill up all the allotted time. After all, you don’t want to seem unprepared or like you don’t have enough to say. But here’s a counterintuitive tip: it’s okay to finish early. In fact, finishing early can be a sign of confidence and clarity. If you’ve made your point and don’t have anything else to add, there’s no need to ramble on just for the sake of filling time. Instead, wrap up your speech with a strong conclusion and a clear call-to-action. Your audience will appreciate your brevity and your ability to get to the point.

Don’t Panic

Finally, the most important tip for delivering an effective impromptu speech is simply this: don’t panic. It’s normal to feel nervous or anxious when you’re asked to speak without preparation. But remember, your audience is on your side. They want you to succeed, and they’re not expecting perfection.

So take a deep breath, smile, and remind yourself that you’ve got this. Focus on your message, speak from the heart, and trust that your words will resonate with your listeners. With a little practice and a lot of self-confidence, you’ll be delivering killer impromptu speeches in no time.

Impromptu Speech Frameworks and Techniques

If you’re about to give an impromptu speech and have just a few minutes to prepare, don’t panic. There are some simple frameworks and techniques you can use to structure your thoughts quickly and deliver a coherent, engaging speech. Namely, there’s the diplomatic approach, the storytelling approach, and the 5 W’s framwork.

The Diplomatic Approach

One useful framework for impromptu speeches is the diplomatic approach. Start by discussing the advantages and disadvantages of the topic, then wrap up with a conclusion. This allows you to present a balanced perspective and speak for a longer time than some other frameworks. Just remember, it’s okay to pause and collect your thoughts if needed.

The Storytelling Approach

Another effective technique, especially for more informal events, is storytelling. Begin with a personal anecdote related to the topic (the small), expand to a broader group or national perspective (the medium), and conclude with the big picture implications (the large). This creates a natural flow and helps you connect with your audience.

The 5 W’s Framework

If you’re speaking about a specific event or person, try the 5 W’s framework:

• Who is involved
• What is the event or goal
• Where is it taking place
• When is it happening
• Why is it important

Following this structure provides instant organization to your impromptu speech. You can start with the context of who and end on the most impactful note of why it matters.

No matter what approach you use, the key with any impromptu speech is to avoid rambling or getting off track. Focus on one or two main points and support them with examples, anecdotes, or facts. And if you’re really in a bind, don’t be afraid to embrace the power of brevity. A shorter speech delivered with confidence is better than a long, meandering one.

Remember, the ability to speak informally with limited preparation time is an invaluable skill. Whether it’s a class assignment, a business meeting, or a social event, being able to think on your feet and communicate effectively will serve you well. With practice and these frameworks in mind, you’ll be ready to tackle any impromptu speaking occasion that comes your way.

Mastering the Art of Topic Selection

One of the most daunting aspects of an impromptu speech can be selecting a topic to speak about with little or no advance notice. But with a few strategies up your sleeve, you can confidently rise to the challenge and even have fun with it.

Consider Your Audience

First, consider your audience and the event itself. What subjects would be appropriate and engaging for that particular crowd and occasion? If you’re at a business conference, topics related to your industry, current market trends, or professional development would be suitable. At a wedding, you might speak about relationships, love, or personal growth.

Work with What You Already Know

Next, think about your own experiences, knowledge, and passions. You’ll always speak more naturally and engagingly about a topic you genuinely care about or have firsthand insights on. Perhaps you have a unique perspective on a current event, a lesson you learned from a challenge you overcame, or an area of expertise from your studies or career. Don’t be afraid to draw from your own life and share your story.

If you’re really stumped, try a brainstorming technique like mind mapping. Jot down the first word or phrase that comes to mind, then branch out with related ideas and see where it takes you.

Make Your Impromptu Speech Unique

Another tip: embrace the element of surprise. An unexpected or even quirky topic can be memorable and help you stand out. Just be sure to keep it appropriate for the audience and event. For example, you could speak about what we can learn from children’s books or how your favorite hobby relates to success in life.

Ultimately, the best impromptu speech topic is one that you can speak about sincerely, passionately, and from a place of knowledge or experience. Trust your instincts, don’t overthink it, and remember—the speech itself is what matters most. With practice and an open mind, you’ll soon be a pro at thinking on your feet and crafting a compelling speech on the fly.

Impromptu Speaking in Various Everyday Settings

Impromptu speeches can pop up when you least expect them. Whether you’re in a business meeting, at a speaking event, or even back in graduate school, being able to think on your feet and speak off-the-cuff is a valuable skill.

In the business world, impromptu speaking often comes into play during meetings. You might be called upon to give an update on a project or weigh in on a decision. In this case, the ability to organize your thoughts quickly and articulate them clearly can make a big impression on your colleagues and superiors.

At speaking events, you may find yourself fielding questions from the audience or even being asked to fill in for a speaker who couldn’t make it. Being prepared for these impromptu moments can help you seize opportunities to showcase your expertise and connect with potential clients.

Even in academic settings like graduate school or business school, impromptu speaking skills come in handy. You might be asked to lead a discussion or debate a point in class. The more comfortable you are thinking and speaking on the spot, the more you’ll be able to contribute and make the most of your education.

The key in all these situations is to stay calm, focus on what you know, and structure your thoughts in a clear, logical way. With practice, you’ll be able to handle any impromptu speaking scenario with confidence and poise.

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Developing Your Impromptu Speaking Skills

So how do you get better at impromptu speaking? The short answer is practice. In addition, there are several specific things you can do to hone your skills.

Practice Communication and Quick Thinking

First, work on your general communication skills. The better you are at expressing yourself clearly and concisely, the easier it will be to do so on the spot. Consider joining a group like Toastmasters to get regular practice speaking in front of others.

Next, make a habit of practicing quick thinking. This could mean participating in improv classes or even just challenging yourself to come up with a short speech on a random topic in a limited amount of time. The more you practice thinking on your feet, the more natural it will become.

Stay Informed

Another helpful exercise is to stay informed on a wide range of topics. The more knowledge you have to draw upon, the easier it will be to formulate thoughts and opinions on the fly. Make a point to read widely, watch the news, and engage in discussions on various subjects.

Seek Opportunities to Improve

Finally, don’t be afraid to embrace the discomfort of impromptu speaking. It’s normal to feel nervous or put on the spot. But the more you put yourself in those situations, the more comfortable you’ll become. Over time, you’ll start to see impromptu speaking not as a source of anxiety, but as an opportunity to share your ideas and make an impact.

With dedication and practice, you can turn impromptu speaking into a strength—a skill that will serve you well in all areas of life. It may not happen overnight, but if you commit to developing this ability, you’ll be amazed at how far it can take you. From the boardroom to the stage, the power to speak with confidence at a moment’s notice is one that will open doors and create opportunities you never imagined.

FAQs in Relation to Impromptu Speech

What are the 3 parts of impromptu speech.

An intro that grabs attention, a body with your main points, and a crisp conclusion that ties everything together.

What is an example of an impromptu?

Giving a sudden thank-you speech at work when awarded unexpectedly counts as an impromptu.

How do you prepare for impromptu speaking?

Brush up on current topics. Practice thinking on your feet. Stay calm and collected no matter what comes up.

How to do a 2 minute impromptu speech?

Pick one idea. Support it with two strong points. Wrap it up clearly. Keep eye contact and breathe.

Impromptu speeches don’t have to be a source of anxiety. By focusing on what you already know, pretending you’re having a conversation, and using simple frameworks, you can deliver an engaging and effective speech on the fly. Remember, the key is to stay calm, be yourself, and let your passion for the topic shine through. With practice and experience, you’ll become more and more comfortable with impromptu speaking until it feels like second nature. So, the next time you’re called upon to give an impromptu speech, take a deep breath, smile, and know that you’ve got this. You have the skills and the confidence to captivate your audience and leave a lasting impression.

• Last Updated: August 6, 2024

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How to write and deliver a speech that inspires action

“Ask not what your country can do for you. Ask what you can do for your country.”

You know the line. You remember it. And you might even quote it from time to time. When President John F. Kennedy delivered those words in his 1961 Inaugural Address, he connected with people across the nation and compelled them to take action.

You may not have President Kennedy’s eloquence—or his team of writers—but you, too, can deliver a strong speech that will drive your target audience to support your cause, join your team or buy your products.

And whether in person or via Zoom, the most effective speeches combine strategic writing, advance planning and confident delivery. And, when done well, they can be a powerful tactic in many public affairs and marketing campaigns. So, let’s get started—11 tips to rock your next speaking gig and inspire your live or online audience.

1. Know your audience and what will resonate

Your audience wants to be informed, engaged and entertained. If you use material that won’t connect with them, you’re wasting your time—and theirs.

Think ahead about who will be in the room and understand what matters to them. Additionally, consider who you want to reach with your speech once it has been shared online or in the media. There’s a difference between the audience in the room and your target audience. Sometimes they’re the same, but not always. Deliver messages that will inspire action from your target audience, but don’t ignore the people in front of you.

 2. Drive your speech with a story, and fuel it with data

Humans connect with stories about other humans. We care about numbers, but we’ll remember a story. Strong speeches often use the narrative of one person or a group of people to bring a problem, opportunity or idea to life.

Where can you find original stories for your speech? Talk to your colleagues and employees, engage the community and stakeholders or consider your own personal experience. If you’re the person leading a campaign to promote a product or issue, it’s likely people will want to share their stories with you—and you should share them with your audience. That said, don’t forget to add statistical data to your anecdotal evidence. Stories backed by numbers tend to make the largest impact.

  3. Give a speech, not an essay

Write like you speak. Most people will watch or listen to your speech. Some might see a quote in the newspaper. Very few will read the full text (unless it makes history).

You never want to ignore grammar and syntax. But, rules can be broken, especially if it adds to the passion or pacing of your speech.

Use short sentences. Mix in a few long ones to help your terser phrases and sentences grab attention. Speak in active voice and pack in action verbs—both make your messages more vibrant and compelling. As you write, read your sentences out loud. Assess how the words and phrases interact. Keep your ears tuned to the pacing of your speech. If you’re getting bored reading it, edit it to make it sharper and shorter.

 4. Think about the sound bite

If you’re speaking at a rally or news event, you need determine the key takeaway you want people to remember. Ask yourself, “If this speech is meant to inspire, what message needs to be in the stories about it?” The answer will lead you to the sound bite you want reporters to use.

Write the sound bite to be concise and quotable. No longer than 10-15 seconds, if possible. Play with clever phrasing and colorful words. Make it grab attention. In your script or notes, highlight or underline the sound bite—this will serve as your cue when reading it. When you deliver the speech, hit the sound bite hard, state it clearly, and be sure you’re not looking down at your notes.

  5. Create a compelling, memorable Call to Action

That line from President Kennedy—it’s a Call to Action. It captures attention and challenges the audience to get involved and do their part. Strive to emulate it. However, don’t get so hung up on creativity when a simple, direct Call to Action can be just as effective. You can use the pacing of your speech and the imagery of your writing to build up to an easy-to-understand phrase that motivates your audience to act.

“Stand with us.” “Sign our petition.” “Experience a life enhanced by our technology.” Whether a candidate, an activist or a pitchman, the Call to Action is important.

 6. Be yourself, and show your passion

Speak from the heart. Sharing your personal experience will help you connect with your audience—no matter how far away they are. Your story will bring humanity to your words and make you a trustworthy spokesperson.

However, if you’re writing a speech for someone else to deliver, this can be more challenging. Just like you need to know your audience, you most certainly need to know and understand the person you’re writing for. Talk to them about what they want to say. And when you go through revisions, ask for their help to make the speech more personal.

  7. Stay on message

After spending so much time crafting the right message, don’t blow the opportunity with an ad lib that steals headlines.

Know the key messages your speech needs to convey, and focus your energy there. If a reporter asks you an off-topic question after your speech, answer it—and then pivot back to your central messages. Do your best to keep news coverage focused on your speech topic.

  8. Nothing is off the record

Remember Mitt Romney’s 47 percent comment in the run-up to the 2012 election? He was giving remarks at a fundraiser, and the leaked video led to damaging coverage. Use that as a lesson. Everyone, at all times, has a recording device in their pocket. When giving a speech, you should proceed as if you’re always being recorded—and the video or audio will be shared with others.

If an organizer of a speaking engagement claims the session is off the record, be forthcoming, but remain on guard. Don’t share anything you wouldn’t be comfortable appearing online attributed to you.

9. Keep it short—much shorter than this blog post

I know, this blog post is getting long. But have you seen that one Woodrow Wilson quote?

“If I am to speak ten minutes, I need a week for preparation; if fifteen minutes, three days; if half an hour, two days; if an hour, I am ready now.”

Being concise is tough. Especially when you’re speaking on a subject you’re passionate about. When you’re writing, be a harsh editor and eliminate excess words that won’t contribute to the desired result—delivering a memorable speech that inspires action.

10. Maximize the content

As a public affairs practitioner who believes in working hard and working smart, this, to me, is the most important tip.

You only have 24 hours each day. You need to sleep. You need to eat. You need to see your family and friends once in a while. If you’re going to take several hours to write, revise and deliver a speech, make sure you maximize the reach of the content you’ve created.

Here are seven tactics to get your speech in front of your target audiences:

• Send an email blast to supporters or customers encouraging them to attend the speaking engagement.
• Create a Facebook event and invite followers to the speech.
• Draft a quick media advisory and pitch the news media.
• Shoot video and share it online—or broadcast it on Facebook Live, which gets strong user engagement.
• Convert sections of your speech text into tweets and schedule them to publish after your speech starts.
• Use Canva to turn your Call to Action or sound bite into a cool social media graphic.
• Distribute video of the speech to news outlets, share it on social media and email it to supporters (and encourage them to share).

And that’s just a start—for example, if the speech is on an evergreen topic, share it multiple times on your social media channels.

  11. Revise and practice

Before you step up to the podium or screen, be sure you’re prepared to deliver your best speech. After you finish your first draft, revise it. Then, read it out loud. This will help you identify additional edits. Ask a trusted colleague to give it a read and suggest edits.

When you rehearse it—and I know this will feel really weird—stand in front of a mirror or record yourself with your phone. Body language, tone and pace all matter. So, practice your speech and assess your performance.

And since the ongoing COVID-19 pandemic has relegated many speeches to remote delivery, here are two bonus tips for speeches in the Zoom era:

12. Talk to the camera

There was a time that speaking to the screen of your laptop was odd and a bit uncomfortable. Skype, Facetime and nearly a year’s worth of socially distanced meetings have changed that, but there are still plenty of mistakes you can make when interfacing with technology instead of a sea of people.

Before your scheduled remarks, try to get comfortable speaking into your camera the same way your speak to a live group, focusing on your online audience while executing crisp, coherent statements—albeit from the confines of your office or home workspace. Be aware of how you’re making eye contact with your on-screen attendees, as well as your appearance during delivery—which brings us to our next tip.

13. Set your stage

As we’ve now learned after months of speaking with colleagues on camera, what’s going on in their background can hamper communication.

Is there a spouse wandering into their shot? Are children banging on the door to their home office; is there a dog incessantly barking in the background; or is drab interior decoration on camera distracting from whatever vital points he or she is making?

Whatever the case, it’s important that the space you choose to host your online delivery be secure—and set-dressed appropriately. Make sure to assure quiet throughout your presentation, with all parties who could affect your live speech aware of your schedule. As for what’s in frame, arrange your shot’s background in either a simple, professional or complementary manner.

There’s a reason people like to speak on camera in front of not-so-randomly arranged bookshelves. Books and photos and regional memorabilia can reveal a little about the speaker, and that can help them connect with their television or online audience—and, ideally, complement the content of their message.     

Ready to get started?

If you already have a speaking engagement lined up, I always find inspiration in reading and watching the speeches of some of history’s great orators. And that makes sense when you’re striving to be inspirational. If your speech needs to be delivered in a different tone – for example, down-to-earth, solemn or funny – look for videos of people speaking at a similar event or on a similar topic. Analyze what they do and don’t do well.

If you’re just starting to look for speaking opportunities, connect with groups that often hold events. Chambers of commerce, Rotary Clubs, young professionals’ groups or industry associations. Identify how and why you would bring value to their members, and then pitch yourself as a speaker. And, if you need support with writing or preparing for a speech, developing your key messages or executing your advocacy campaign, connect with The Martin Group’s seasoned team of public affairs professionals who work with clients across Upstate New York and beyond.

John Mackowiak

Vice President | Public Relations

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How To Write A Speech That Inspires You Audience: 13 Steps

Learn how to write a speech that will effectively reach your audience.

A good speech is a powerful tool. Effective speeches make people powerful, whether in the hands of a world leader trying to get people to believe their ideology or in the mouth of a teacher trying to inspire students. A well-written speech can lift the hearts of a nation in times of war, inspire people to action when complacency is commonplace, honor someone who has died, and even change a nation’s mind on a particular topic, which, in turn, can change history.

Excellent speech writing is a skill that you must learn. While public speaking may come naturally to some people, the sentence structure and nuances of a powerful speech are something you must learn if you are going to gain the audience’s attention.

So how can you learn how to write a speech? The writing process is a little different than the process you’d use to write a paper or essay, so here is a guide that can help.

Materials Needed

Step 1: define your purpose, step 2: determine your audience, step 3: start your research, step 4: choose the right length, step 5: create an outline, step 6: craft the introduction, step 7: write the body, step 8: use transitions, step 9: conclude your speech, step 10: add some spice, step 11. implement spoken language, step 12: edit your speech, step 13: read it out.

• Research materials
• Audience demographic information

Before you can write a speech, you must know the purpose of your speech. You can deliver many types of speeches, and the purpose will determine which one you are giving. While there may be more than these, here are some common types of speeches:

• Informative speech: An informative speech strives to educate the audience on a topic or message. This is the type of speech a teacher gives when delivering a lecture. “ First World Problems ” by Sarah Kwon is an excellent example of an informative speech.
• Entertaining speech: This speech strives to amuse the audience. These are typically short speeches with funny, personal stories woven in. A wedding guest giving a speech at a wedding may be an example of this type of speech.
• Demonstrative speech: This speech demonstrates how to do something to the audience. A company showing how to use a product is delivering this type of speech.
• Persuasive speech: This speech aims to persuade the audience of your particular opinion. Political speeches are commonly persuasive. Martin Luther King, Jr.’s famous “ I Have a Dream ” speech is an example of a persuasive speech, as it called the government to make changes that protected civil and economic rights.
• Oratorical speech: An oratory is a formal speech at an event like a funeral or graduation. The goal is to express an opinion and inspire the audience, but not necessarily to persuade.
• Motivational speech: These speeches inspire people to take action, such as to improve themselves or to feel better and happier. For example, a coach may deliver this kind of speech to his players during halftime to inspire them to win the game. Steve Jobs’ 2005 Stanford Commencement Address is an excellent example of a motivational speech.
• Eulogy: A Eulogy is a funeral speech. This speech is given to the mourners at someone’s funeral and talks about the excellent character rates of the person who died. “ Eulogy for Rosa Parks ” is a famous example of this type of speech given by Oprah Winfrey in 2015.
• Explanatory speech: This final speech type describes a situation or item. These speeches often have step-by-step instructions on how to do a particular thing.

Your audience members are an essential part of the speech writing process. Consider taking notes about your audience before you start writing your speech. You can even make a fake audience member you are writing toward as you prepare your speech. Even though they do not directly impact what you talk about, they should impact how you talk about it. Therefore, you must write your speech to reach that particular audience.

For example, if you are writing a speech for an audience that does not agree with you, you will need to bring more facts and figures to persuade them of your opinion. On the other hand, if you are writing a speech for an audience already on your side, you must encourage them to hold the line. To get to know your audience, consider factors like:

• Income level
• Pain points
• Questions they might ask

Before you outline or write your speech, you must know some facts about the big idea or speech topic. So perform some research, and take notes. See if you can find any new or surprising information in your research. If it was new and surprising, it also might be to your audience members. You can use this research to make the essential points of your piece.

Finally, know the required length of your speech. Speeches usually have time limits, not word count limits. You will need to know the desired length before you can start writing the speech, or you will end up with a speech that is too long or too short. The length of your speech will vary depending on where you are giving it and who your audience is.

Generally, a 20-minute speech is standard when delivering a speech to adults in a professional or academic setting. However, if you are a student who is preparing a speech for a classroom, you may be limited to three to five minutes. Sometimes speakers will get booked to take on a 60-minute session, but if you talk for 60 minutes, you will lose the attention of some of your audience members.

Remember, some of the most famous speeches in history are very short. President Abraham Lincoln’s “ Gettysburg Address ” was less than 300 words long and took less than two minutes to deliver. President Franklin Roosevelt’s “ Day of Infamy ” speech lasted less than 10 minutes. However, knowing your speech’s length can be challenging after you prepare it. Generally, a double-spaced page of writing will take about 90 seconds to speak. Thus, a 20-minute speech will take about 13 typed, double-spaced pages if you type out your entire speech.

Consider using a words-to-minutes calculator to determine how long your speech likely is. Remember that the average English speaker speaks 140 words a minute. You may get up to 170 words a minute if you speak fast. If your speech is slow, it may be as little as 110 words a minute.

Now you are ready to start writing. Before you write a speech, you must create an outline. Some public speakers will speak from an outline alone, while others will write their speech word-for-word. Both strategies can lead to a successful speech, but both also start with an outline. Your speech’s outline will follow this template:

• Introduction: Introduces your main idea and hooks the reader’s attention.
• Body: Covers two to three main points with transitions.
• Conclusion: Summarizes the speech’s points and drive home your main message.

As you fill in these areas, answer these questions: Who? What? Why? and How? This will ensure you cover all the essential elements your listeners need to hear to understand your topic. Next, make your outline as detailed as you can. Organize your research into points and subpoints. The more detail on your outline, the easier it will be to write the speech and deliver it confidently.

As you prepare your speech, your introduction is where you should spend the most time and think. You only have moments to capture your audience’s attention or see them zone out in front of you. However, if you do it right, you will cause them to turn to you for more information on the topic. In other words, the introduction to a speech may be the most memorable part, so it deserves your attention. Therefore, you must have three main parts:

• Hook: The hook is a rhetorical question, funny story, personal anecdote, or shocking statistic that grabs the listener’s attention and shows them why your speech is worth listening to.
• Thesis: This is your main idea or clear point.
• Road map: You will want to preview your speech outline in the introduction.

Here is an example of a good introduction for a persuasive speech from Jamie Oliver’s TED Talk about children and food:

“Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat.”

This shocking statistic gets the audience’s attention immediately. In his speech, Oliver details why America’s food choices are so poor, how it affects them, and how we can teach children to do better.

Here is an example of an informative speech about pollution and what can be done about it. This introduction follows the template perfectly.

“I want you to close your eyes for a minute and picture a beautiful oceanfront. The sound of the waves crashing on the sand while seagulls fly overhead. Do you have it? Now I am going to say one word that will destroy that image: Pollution. What changed in your mental picture? Do you now see sea turtles with bottles on their head or piles of debris washing on shore? Marine pollution is a massive problem because plastic does not decompose. Not only does it use up many resources to create, but it rarely gets disposed of properly. We must protect our natural areas, like that beautiful beach. Today I am going to show you how destructive the effects of plastic can be, how it is managing our natural resources, and what steps we can take to improve the situation.”

Now you are ready to write the body of your speech. Draw from your research and flesh out the points stated in your introduction. As you create your body, use short sentences. People can’t listen as long as they can read, so short and sweet sentences are most effective. Continuing the theme of the marine pollution speech, consider this body paragraph.

“You might be thinking plastic isn’t a big deal. Let’s think for a minute that you’re at the beach drinking bottled water. According to “The Problem with Plastic,” an article by Hannah Elisbury, one out of every six plastic water bottles ends up in recycling. The rest become landfill fodder. Worse, many get dropped in nature. Perhaps you are packing up at the end of your beach trip and forget to grab your bottle. Maybe your kid is buried in the sand. Now it’s adding pollutants to the water. That water becomes part of the drinking water supply. It also becomes part of the fish you eat at your favorite seafood restaurant. Just one bottle has big consequences.”

As you write the body, don’t stress making every word perfect. You will revise it later. The main goal is to get your ideas on paper or screen. This body paragraph is effective for two reasons. First, the audience members likely use water bottles, which resonates with them. Second, she uses a resource and names it, which gives your work authority.

It would be best to use transitions to move from each speech section. This keeps the audience engaged and interested. In addition, the transitions should naturally merge into the next section of the speech without abruptness. To transition between points or ideas, use transition words. Some examples include:

• Coupled with
• Following this
• Additionally
• Comparatively
• Correspondingly
• Identically
• In contrast
• For example

You can also use sequence words, like first, second, third, etc., to give the idea of transition from one thought to the next. Make sure your speech has several transition words to drive it through to completion and to keep the audience engaged.

In his speech “ Their Finest Hour ,” Winston Churchill uses transitions well. Here is an excerpt from his conclusion:

“ But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, perhaps more protracted, by the lights of perverted science. Therefore, let us brace ourselves to our duties and bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, “This was their finest hour.”

Notice that he uses “therefore,” “so,” and “but.” Each of these transition words effectively moves the speech along.

Your conclusion needs to restate your thesis but differently. It should personalize the speech to the audience, restate your main points and state any key takeaways. Finally, it should leave the audience with a thought to ponder.

Here are some practical ways to end a speech:

• Use a story
• Read a poem
• State an inspirational quote
• Summarize the main points
• Deliver a call to action

Here are some examples of fantastic conclusions:

• Here is an excellent example of a concluding statement for an inspirational graduation speech: “As you graduate, you will face great challenges, but you will also have great opportunities. By embracing all that you have learned here, you will meet them head-on. The best is yet to come!”
• A CEO that is trying to inspire his workforce might conclude a speech like this: “While the past year had challenges and difficulties, I saw you work through them and come out ahead. As we move into the next year, I am confident we will continue to excel. Let’s join hands, and together this can be the best year in company history!”
• In “T he Speech to Go to the Moon, ” President Kennedy concluded this way: “ Many years ago the great British explorer George Mallory, who was to die on Mount Everest, was asked why did he want to climb it. He said, “Because it is there. Well, space is there, and we’re going to climb it, and the moon and the planets are there, and new hopes for knowledge and peace are there. And, therefore, as we set sail we ask God’s blessing on the most hazardous and dangerous and greatest adventure on which man has ever embarked.” Many speechwriters say something like “in conclusion” or “that’s all I have for you today.” This is not necessary. Saying “in conclusion” could cause your audience to stop listening as they anticipate the end of the speech, and stating that you have said all you need to say is just unnecessary.

Now that you have the basic structure, you’re ready to add some spice to your speech. Remember, you aren’t reading a research essay. Instead, you are making an exciting and engaging spoken presentation. Here are some ideas:

• Consider giving your speech some rhythm. For example, change the wording, so it has a pace and cadence.
• Work to remove a passive voice from your sentences where possible. Active speaking is more powerful than passive.
• Use rhetorical questions throughout because they make the listener stop and think for a moment about what you are saying.
• Weave some quotes into your speech. Pulling famous words from other people will make your speech more interesting.
• Where possible, use personal stories. This helps your audience engage with you as the speaker while keeping the speech interesting.

You may not use all of these ideas in your speech, but find some that will work for the type of speech you plan to give. They will make it more exciting and help keep listeners engaged in what you are saying.

Writing a speech is not like writing a paper. While you want to sound educated with proper grammar , you need to write in the way you speak. For many people, this is much different from the way they write. Not only will you use short sentences, but you will also use:

• Familiar vocabulary: This is not the time to start adding scientific terminology to the mix or jargon for your industry that the audience won’t understand. Use familiar vocabulary.
• Transitions: Already discussed, but spoken language uses many transition words. Your speech should, too.
• Personal pronouns: “You” and “I” are acceptable in a speech but not in academic writing.
• Colloquialisms: Colloquialisms are perfectly acceptable in a speech, provided the audience would readily understand them.
• Contractions: We use contractions when we speak, so we also use them in speeches, while some writing platforms and assignments do not allow them.
• Repetition: Repeating words and phrases makes them memorable. This helps emphasize the main ideas and works well in speeches.

Now you are ready to edit your speech. Remember, spoken language is acceptable, but grammar errors may not be ideal. As you edit, pay attention to the length of sentences. Shorten any long ones. Also, watch for those transition words. Add them in if you need to. Remember, a well-written speech takes time. Put in the effort to revise and improve it, and you will be rewarded with an effective speech that is easy to deliver. If you still need help, our guide to grammar and syntax explains more.

Now that you have written your speech, you are ready to read it. Read it out loud at your average speaking speed, and time yourself. This will tell you if you are within your allotted time limit. However, reading it has another benefit. When you read the piece, you can determine if it flows smoothly. You may catch grammar issues or poor transitions that you can change. Look for places where the speech may be hard to speak and adjust those sentences to make them more accessible.

After you update the speech, practice it again. Reading it, revising it, rereading it, and repeating it will help you create a speech that flows well. This process will also help you become familiar with the speech so you can deliver it confidently when your speaking engagement comes.

Looking for inspiration? Read our round-up of argumentative essays !

Every member of your audience will come to your speech with a purpose in mind. When your speech is finished, either they will leave with this purpose fulfilled or they will leave disappointed because you did not deliver the message they were expecting. Before we examine why you should know the needs of your audience, let us discuss why you were chosen to speak in the first place.

If you are invited to deliver a speech, it obviously means that the person or organization inviting you thinks that you possess the qualities necessary to deliver a message to their audience. If an organization needs to raise funds, for example, they may invite a speaker who is very well known in their community or in their profession to generate interest. Sometimes referred to as a keynote speaker, this speaker is the headliner of an event, and their presence alone can help to raise funds and awareness. However, such a speaker needs to do more than just show up, they still need to know the needs of their audience and understand what they are expecting.

Unfortunately, you do not get a second chance to make a first impression. This old adage is quite true when it comes to public speaking. If you are going to be speaking in front of a group of strangers whom you have never met, you must work hard to anticipate and understand their needs well in advance of your speech. Similarly, if you are speaking in front of a well known audience, one that has invited you to speak many times, you must ensure that your message, or delivery, is consistent with what they are expecting. If you are a well known personality who is known for a certain style, a certain sense of humor, or a particular skill level, you must ensure that you meet the expectation that your familiar audience has come to expect.

The Host and Actual Audience Members

Geographical and Cultural Concerns

If you are asked to speak to a local group, a group that is a part of your own community, you will probably already have a good understanding of local customs and cultural traditions. However, if you are being asked to speak to an audience in a foreign city, or especially a foreign country, one of your first duties is to ensure that you familiarize yourself with the proper way to behave in front of them. Travel guidebooks and the Internet are both invaluable resources that can help you research this information. Even if you are speaking to a familiar audience who knows you, it is still considered good practice to research the group's demographics beforehand to see if they have changed.

Current Events and Knowing the Context

Just as it is important to understand local customs, it is equally important to know what is making news in an audience's community. There might be several points in your speech that would slightly offend certain people, or the entire group, if they were spoken in the wrong context. Especially if you are speaking in front of an audience in an unfamiliar setting, the audience will feel appreciated if you spend the time to get to know them. The Internet makes it possible to read the news of virtually any city in the world. Spend some time getting to know the community before you arrive.

Know the Size of the Audience

An extremely important consideration is the size of the audience. In a previous chapter, we learned that there are several different types of communication. There is a distinct difference between small group and public communication. If you are speaking in front of a large group, you may not have as many people pay very close attention to your speech, whereas a small group is more apt to hang on every word. The size of the group will have an influence on how you write your speech. If, for example, you are speaking in front of a small group, try to incorporate some of the audience members into your speech. If you were invited to speak in front of a group of scientists, for example, research some of the accomplishments of the audience members and be sure to mention them in your speech.

Age of Your Audience

Just as the size of an audience can determine how to speak to them, the average age of your audience will influence what they are expecting and how your message should be conveyed. To use an obvious example, a speech to high school students would certainly be very different from a speech to senior citizens, but there could be not-so-obvious considerations. Knowing the age of your audience will often help you determine the level of detail you use, the language you use, and it can also have an influence on the visual aids that you might use throughout your speech.

Audience Knowledge

If you are speaking to an audience of Nobel laureates in physics, you can probably safely assume that they will not be intimidated by scientific facts and knowledge. However, if you are unsure of an audience's comfort level with your expert knowledge in an area, you need to do your homework in determining the intelligence level of an audience. You certainly do not want to intimidate an audience with your knowledge but you also do not want to bore them. Regardless of the type of speech you are giving, you should know how much information an audience is comfortable receiving.

Choosing the Topic and Structure of a Speech

To determine the precise message that you wish to convey to an audience, you will need to establish the scope of your topic. Naturally, you want the scope to be broad enough so that you have enough material to construct a full speech for the time allotted to you. However, equally as important, you want the scope to be narrow enough so that it addresses the precise points that you wish to convey.

Let us use a speech on healthcare as an example. Let us assume you were asked to speak to a group of physicians on the merits of healthcare reforms. The general topic of healthcare reform might indeed be too broad for this speech. However, narrowing down your scope to the merits of reform in the geriatric community will significantly increase your ability to send a specific message to the audience.

After you clearly define the scope of your topic, it is time to state your primary point explicitly, or your message. Write out your message in one sentence, and only one sentence. It should be a clear, concise point. If you asked an audience member after your speech to describe the general theme or purpose of the speech, this is the sentence that you would like to hear from him or her.

After you have clearly established your main point, you should create two additional points, the secondary and tertiary points of your speech. These additional points should support your topic, and they should help you in drafting your speech by providing some additional material. You must ensure, however, that your additional points do not detract the audience from your main point. With your main message in mind, and the support of additional points, you will easily be able to draft the outline of your speech.

If you have been invited to speak before an audience and were given some general guidelines for your speech, the choice of a topic is naturally easier because you have received some degree of guidance. However, what if you are given complete discretion on choosing a topic? For many people, such a situation contributes to the anxiety of public speaking, but by using a few introspective questions, you can decide on a topic that will engage your audience.

The first step, of course, is to consider the audience. Are you involved in this organization? If so, the accomplishments you have achieved as a group will provide you with many ideas for topics. For example, you could draft a speech on how your organization has improved the community.

Here are some questions to ask yourself that could help you define a topic.

• What am I passionate about?
• Why did I join this organization?
• What hobbies do I have, and why do I enjoy them?
• What sets this organization or company apart from others?
• What are some of my own personal experiences that would interest this group?

With the topic and main message defined, you can now put together the structure of your speech. You should think of the structure as the scaffolding for your speech. It is what holds it all together to form a cohesive whole. There is not a right or wrong structure. In fact, it will often depend on the purpose of your speech. A speech that is primarily meant to entertain an audience might have a more relaxed style and, consequently, less structure. However, all speakers, even a stand-up comic, will use some structure in drafting his presentation.

In this structure, you begin each section of your speech with a question, and then you proceed to deliver an appropriate answer. This structure is popular for corporate presentations as well as entertaining speeches. Each of your questions will lead into an answer that helps you to communicate your message clearly.

Some speeches, especially those that deal with complicated topics, lend themselves to be divided into several sections, and this could be an ideal structure for many speeches. For example, if you were delivering an annual report speech to a company's employees, you would clearly wish to focus on one department at a time, perhaps also incorporating an additional structure of alphabetical order. Another example would be a speech on the solar system; such a speech would be best delivered if the speaker dealt with each planet individually.

The mantra of every journalist is who, what, when, where, and why. The 5 Ws. It is an extremely effective method of telling a story and, in fact, it is a standard requirement for every journalist. Some speeches use this format but it is also important not to make your presentation sound like a new story. Your speech does not need to follow the traditional news story format, but ensuring that you are covering the 5 W's in some sort of order will provide a good structure for your speech.

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Speech delivery practice

A speech is not an assignment that can be done the night before; practice is essential.  Practicing a speech will boost your confidence as a speaker and ease potential anxiety.

Podium/lectern practice

Using or not using a podium does not make or break a speech. If using a podium, it should not be used to hide from the audience.  

• Stand tall—do not hold or lean on the podium
• Makes an impact especially at the conclusion of the speech
• Allows audience to see you as a person, not just a face behind the podium
• Be sure gestures can be seen
• It is easy with a podium to look down especially if you have notes or outlines
• Maintain eye contact with the audience

Notes can be helpful. Know your instructor’s preference as some allow notes and some don’t. 

• Make sure to look at the audience
• Know your notes well enough to find what you need
• Know at what point(s) in your speech you may need to look down at your notes
• Notes should be simple enough to keep the speech on track

A gesture is the movement of your hands to express an idea. When practicing your speech, do not practice gestures, let them occur naturally.

• Use natural gestures. Gestures should be relaxed and enhance your speech
• If the topic is exciting, then be excited
• Make gestures visible, even if using a podium/lectern
• Use gestures sparingly. Gestures should not be what the audience remembers about your speech

Vocal delivery

Your voice should be loud enough to be heard and have variation (not monotone). This occurs naturally in conversation with friends—so your speech should sound the same.

Try practicing the following to work on vocal variations and delivery.

• Tongue twisters
• Funny voices

 These will help you transition to a natural variation in volume and tone.

Adapt to length of the speech

In extemporaneous speaking, there are no ties to a manuscript, so there is flexibility in structure.

• Move to conclusion of the speech
• The audience doesn’t know what was planned—they just experience the speech as it is delivered
• Understands your topic
• Remembers your thesis and key points

Be direct in speaking

For clarity and time constraints, watch for places where phrases can be more concise. Practicing your speech will allow you to hear where phrases can be shortened and made more concise. For example, instead of “due to the fact” say “because”. 

Beebe, S. A., & Beebe, S. J. (2012). A concise public speaking handbook . Boston: Allyn & Bacon.

Lucas, S. (2012). The art of public speaking . New York, NY: McGraw-Hill.

Sprague, J. & Stuart, D. (2013). The speaker's compact handbook, 4th ed . Portland: Ringgold, Inc.

Vrooman, S. S. (2013). The zombie guide to public speaking: Why most presentations fail, and what you can do to avoid joining the horde . Place of publication not identified: CreateSpace.

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38 Top Opening and Closing Remarks for Meetings

By: Grace He | Updated: March 18, 2024

You found our list of opening and closing remarks for meetings .

Opening and closing remarks for meetings are statements that introduce and wrap up workplace get-togethers. The purpose of these remarks is to set the tone of the subject matter and summarize topics covered during the meeting. Examples of opening and closing remarks for meetings include quick welcomes to attendees, announcements explaining the reason for the meeting, and conclusions that wrap up the content covered.

Utilizing opening and closing remarks is among the top public speaking tips for employees . You can use conference jokes or conference quotes as your opening or closing remarks. These icebreaker jokes are a great addition to your conference agenda .

This list includes:

• short opening remarks for a meeting
• opening remarks for a virtual meeting
• chairman opening remarks in a meeting
• opening remarks for a seminar
• sample closing remarks for a meeting
• sample closing remarks for an event
• simple closing remarks

Here we go!

Short opening remarks for a meeting

• Welcome, everyone. Thank you for taking the time to attend our meeting this morning. This meeting will address some announcements we think you will find interesting. We have a lot to cover, so we will get started without further ado.
• Good morning, folks. We appreciate you blocking out your calendar so we can discuss some important topics with you. We promise to get through this as quickly as possible so you can get back to your day.
• Hey, everyone! Great to see so many shining faces in the room, especially for the early hour! Apologies for calling this meeting on such short notice. We have some significant announcements to make, so we will get right to it.
• Hi, team. Thank you for making an effort to be here today. Some serious developments occurred over the weekend, and we wanted to inform you of the details before you heard any worrisome rumors. Here is everything we can tell you so far.
• Hello, all! Glad you could make it on such short notice. We have some exciting news to share, and we just could not wait to spill the beans! Rather than wasting any time, we can get right to the good stuff.
• Good afternoon. Thanks for making time to be here today. As you know, we hit some important milestones this week. We thought sharing the success and discussing what comes next would be helpful. Away we go!
• Greetings, everybody! Here we are at another super exciting monthly meeting, our chance to share the highs and lows we all have been through since the last time we met. Would anyone like to get things started for us?
• Well, hey there! It has been a long time since our last meeting. We have all been quite busy, as you know. We have a lot to catch up on, so how about we jump right in and get started?

Opening remarks for a virtual meeting

• Good morning to everyone on our video call today. We have participants joining today from locations all over the world. Before we get started, we would like to take a moment to share our appreciation for everyone lining up their schedules across the time zones in this way. We understand how difficult it was to coordinate this meeting so all major stakeholders could attend. We promise to make it worth your while. If anyone on the call knows of a colleague who cannot attend, please feel free to share our discussion with them when you can. You should have a meeting deck in your email to help you follow along. Feel free to open it, and we will get started.
• Cyberteam: Assemble! Cheers to our remote crew, tuning in from the various workspaces around town and throughout the country. It is truly incredible that technology allows us to get together, even if only in digital form. You may have heard about some developments across several departments. We will address those topics and field any questions or concerns you may have. We will also discuss future developments in as much detail as possible. Much of what we will cover is still in the works, so we do not have as much information for you as we would like. However, we promise to do our best to get you up to speed and keep you informed as we learn more.
• Good afternoon, team. You may have seen the email announcing our new project calendar. This timeline includes tasks spanning multiple teams, so we have a coordinated effort. We wanted to get everyone on a call to brainstorm ways to approach our rollout of various tasks. Depending on the needs, you may find your name on multiple lists, or you may not appear on any lists. Our hope is to distribute the work as fairly as possible among the team to minimize potential overload. Because you are the players involved, we want you to have a say in how we assemble the list.
• Hello, everyone. Thank you for firing up your cameras and getting online this morning. We have a few special announcements to go over as well as updates on items we left in limbo during our last meeting. We also have a special guest joining us today. This guest speaker has information about making the most of your remote work experience. I know we have discussed workplace wellness in the past, and I thought we should hear from an expert on the subject. They will hop on for the last 30 minutes, which gives us the first 30 minutes to cover everything else. I will dive right in so we can have time for Q&A before our guest appears.
• Hey, crew! We have gotten away from our meeting schedule as of late, and for a good reason. Great job on catching up on the backlog! Now that we are ahead of the curve again, I would like us to pick back up on our semi-monthly schedule to stay informed in a more unified setting. I think it is also a good idea for us to see one another’s shining faces every so often so we can remember what we all look like! More sincerely, our remote team needs face-to-face interaction, which is what these meetings are all about. I will put new items on our calendars to keep us on track through the end of the year.

Chairman opening remarks in a meeting

• I am pleased to be speaking to all of you today. As the leader of this board, it is my duty to bring us together when necessary. This task can be challenging, considering our other obligations. I would like us to take this opportunity to review developments that occurred since our last meeting and cover several lingering action items.
• Good morning, fellow board members. It is a privilege to address you all this afternoon for such a fortunate occasion. It is not often that the board has the opportunity to honor the accomplishments of its own members. Today, we will celebrate the successes of a long-standing trustee who has reached the pinnacle of personal and professional achievement. Before we start, please join me in welcoming our esteemed member with a round of applause.
• Thank you all for attending. As chairman, I would like to begin this meeting by reviewing the minutes from our last session before covering our new agenda. You all know how quickly the new corporate strategy is unfolding. We have a growing list of issues to address, so we should get started.
• I would like to extend a warm welcome to all in attendance today. As your newly appointed chairman, I think it best to begin this meeting by introducing myself and explaining my background before having each member do the same. Once introductions are complete, we will review the charter and attend to any new business.

Opening remarks for a seminar

• Welcome, everyone, and thank you for being with us today. For those who may not know, this seminar is our opportunity to share our latest developments and explain how this progress will lead us into our next phase. We have laid out a roadmap that puts us on solid footing the whole way through. We are eager to share the details and get your input on what improvements we can make. As key stakeholders in the business, your viewpoints count as much as anyone on the team. We hope you feel comfortable sharing your thoughts.
• There are few moments in which our group can assemble for a subject as important as improving our culture. We feel the need is critical enough to halt operations and bring us all together. This company remains dedicated to the well-being of every employee, but dedication means nothing without action. We have created a seminar-style meeting that presents information intended to help make the most of your experience in the workplace. This is your space, after all, and we will do all we can to create an enriching culture for all of us.
• I can think of few workplace developments less stressful than learning new software. Unfortunately, we have outgrown our old platform and have no choice but to move to a bigger and better model. After a great deal of deliberation, we have chosen a package that will make your current work much easier while also accommodating future growth. To get a head start on learning, we have put together this seminar with a representative from the software company. This speaker will provide an overview of the system and its functions before going into detail about how each feature fits in with our current system. Please feel free to ask questions and share your insight as we proceed.

Sample closing remarks for a meeting

• We have covered a lot of material in a short time. If you need more details, you can schedule one-on-one time with your supervisors, who will have additional information shortly. Please write down any questions that arise so you can get answers and feel settled about our next steps.
• I hope you enjoyed our brainstorming session. We are off to a great start and should have a great second meeting. I will add an item to the calendar to continue with our planning phase. If everyone will kindly send me their notes, then I will create a master folder we can all access. I will also email today’s meeting minutes out so we can create a living document as we go. More to come!
• As you can understand, this meeting is only a first step. We will continue business as usual until we receive further word about new developments. Once we know more about the acquisition, we will put together another meeting for updates. You may have questions and concerns before then, which you may discuss with your manager, of course. To avoid creating unnecessary anxiety, we would ask that you refrain from speculating on details we have yet to disclose. I appreciate your cooperation.
• I hope you can all agree that it is important for our team to spend quality time together outside of our usual tasks. These team building meetings are a perfect forum for showing off other sides of our personalities and connecting in fun and exciting ways. This meeting is the first of many! To ensure everyone feels a sense of ownership, I would like you all to send me your ideas for events we can include in future meetings. If you know of any games or icebreaker activities we should include, please send me a note or drop by my office to chat. The more input we have, the better variety of activities we can draw from.

Sample closing remarks for an event

• We hope you enjoyed attending our event as much as we enjoyed putting it together. As always, we are ready to assist our clients in any way possible. If you have concerns after you head out, please get in touch with your account manager or a supervisor and let us know how we can help. We truly appreciate serving you and cannot wait to see where we go together next. Thank you for coming!
• Thank you for coming to our get-together. We know breaking away from your busy day can be challenging, and we do not take it for granted. That said, it is always great to see our team come together for time away from the daily grind! We would not be able to do what we do without you. You are all integral to this organization’s success, and we are grateful to have you.
• We have come a long way since the last time we were all together. The organization has grown considerably, and we know more growth will come. We hope we have clarified what comes next for this company and how we intend to achieve our goals. The agenda may seem ambitious, but we have no doubt that the people in this room are the right people to make the effort successful. Thank you, as always, for your continued support and dedication to our cause. We hope to see you again next time.
• Before we all head out, I would like to thank everyone who showed up tonight. You really came through and made this event a smashing success! I would also like to give a shout-out to our event team, who put together everything from decorations to catering without falling behind on their daily tasks. This team is phenomenal, and the credit for such a winning event goes to them. Please join me in showing our appreciation for all they have done.

Simple closing remarks

• Thank you all for coming. Enjoy the rest of your day!
• This meeting went quicker than expected, so I will give you 30 minutes back.
• Apologies for this meeting taking longer than scheduled. I appreciate you taking the extra time needed to finish up.
• If you have any questions after the meeting, please feel free to come to my office.
• Anyone needing more information can reach out to the contacts listed on the calendar item for this meeting.
• We have much more to discuss, so I will schedule a follow-up meeting for a week from now.
• As you can see, we have some serious challenges ahead of us. But I know that our usual team spirit will help us rise to the occasion.
• This topic is highly sensitive, so we ask that you treat it with the proper discretion.
• As a thank-you for your time and attention, there are treats in the breakroom. Feel free to drop by and grab a few!
• You all put the “dream” in “dream team.” Thank you for your incredible effort and amazing output during such a demanding time!

Preparing opening and closing remarks will provide definitive starting and ending points for your meetings. You can set the tone while alerting attendees to the main topic as well as sharing a list of agenda items. These remarks also create an opportunity to open your meeting with a warm welcome and close on a note of gratitude and encouragement.

Next, read about virtual workshop ideas and virtual brainstorming ideas , and team meeting tips .

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FAQ: Opening and closing remarks for meetings

Here are answers to some frequently asked questions about opening and closing remarks for meetings.

What are opening and closing remarks for meetings?

Opening and closing remarks for meetings are introductions and conclusions that bring a sense of organization to your agenda. You can use opening remarks to announce the topic of your meeting, while closing remarks will provide a wrap-up and alert attendees to any follow-up meetings or actions needed.

Why are good opening and closing remarks important?

Good opening remarks are important because they set the tone for the meeting, set goalposts, and keep listeners engaged. Similarly, good closing statements summarize essential topics, establish goals for future sessions, and provide calls to action.

What are some good opening statements for meetings?

Some options for good opening remarks include quick reasons for the meeting and brief rundowns of topics you will cover. Choosing an opener that matches the tone of the topics you want to address is essential.

How do you create good closing remarks for meetings?

Preparing good closing remarks can be as simple as reiterating information already covered and assigning the next steps. Additionally, these remarks should leave meeting attendees with a sense of understanding and accomplishment. Examples of some good closing remarks include thank yous to workers for attending, confirmations of the following steps, and reminders of follow-up items.

Author: Grace He

People & Culture Director at teambuilding.com. Grace is the Director of People & Culture at teambuilding.com. She studied Industrial and Labor Relations at Cornell University, Information Science at East China Normal University and earned an MBA at Washington State University.

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People & Culture Director at teambuilding.com.

Grace is the Director of People & Culture at teambuilding.com. She studied Industrial and Labor Relations at Cornell University, Information Science at East China Normal University and earned an MBA at Washington State University.

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How to Prepare and Give a Speech

Last Updated: June 24, 2024 Fact Checked

This article was co-authored by Deb DiSandro . Deb DiSandro is the Owner of Speak Up On Purpose, an organization dedicated to improving and teaching public speaking. Deb has over 30 years of experience as a national speaker and has presented at the Erma Bombeck Writer’s Conference and the National Society of Newspaper Columnists. She was awarded the National Speakers Association Member of the Year 2007 and has been published in Writer's Digest, Daily Herald, Women's Day, and Better Homes & Gardens. There are 17 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,155,274 times.

Being asked to prepare and give a speech can seem really intimidating when you've never done it before. Don't worry! You'll be a public speaking pro in no time if you follow these simple tips.

Planning Your Speech

• You may even be able to redirect or add points to your speech with a smaller audience if you notice a number of them are interested in a particular subject or niche.

Writing the Speech

• Try starting the speech writing process by free-writing. Write as much as you can about your subject as fast as you can. Don't worry about judgment or crafting perfect sentences. Once you have your points on paper, you can start refining them and putting them in order.
• Use an anecdote or a quote. Sometimes, someone else has already said it better than you ever will. A quote, provided it hasn't been overused, can help you get things started. Just be sure to look for a quote that is surprising or unique, and always credit your source. [5] X Research source
• Be cautious about opening with a joke unless you know your audience well. You may think that a joke is funny, but your audience may find it humorless or even offensive.

• You can start by looking at generic sources like an encyclopedia or Wikipedia, but you need to fact check your ideas with more authoritative sources after you generally understand your subject.
• Draw on your own experience. If you have a long history with your topic, your experiences and personal stories can be great resources. Just keep these stories succinct so that you don't ramble and lose the audience's attention.

• Use 1 card for the introduction. This card should include your opening statement.
• Use 1 or 2 cards for each supporting point. Then, create 1 card for the conclusion which ties back to the main idea of your speech.
• Write brief sentence fragments or even single words on your cards. These words or fragments should contain key phrases that remind you of what you want to say.
• If you feel insecure or don't know the subject well, write out the words of your speech exactly as you want to say them.

• Keep the visuals to a minimum. You want them to aid your speech, not to overshadow it. Always make sure your speech can stand on its own should technical problems occur.
• Make sure that the audience can read the content of your visuals. Too big is better than not big enough.
• Check the facilities of the room in which you will be speaking. If you need Internet or you need a projection screen, be sure that the facility has the equipment. Arrive to the room early to make sure everything is functional for your speech.

Practicing Your Speech

• If you drive a regular commute, you can also practice a memorized speech while driving. Don't look off of notecards while on the road, though.

• Make sure that your gestures are natural and not too frenetic. Alternatively, don't fix your arms at your sides or keep your hands latched to the podium.
• If you make the speech to a friend or colleague and they offer constructive criticism, try to be open to what they have to say. Make sure they are familiar with your topic or industry, though, or their criticism may do more harm than good.

Getting Ready the Day of Your Speech

• Try to arrive at your presentation well before your audience. Take the time to make sure the sound is good and run through your visual aids. If you're at a conference, you may have 15-20 minutes to prep. If you're the sole speaker, you could get there an hour in advance.

During Your Speech

• Make eye contact with members of your audience. If eye contact is too intense for you, look just above their heads at a point such as a clock or a painting. Remember to look to both sides of the room. Don't favor just the right or left.
• Move your eyes around your audience so that everyone feels included in the presentation.

• Never leave the stage if something goes wrong, even if you feel embarrassed. Make a joke if you can, shake it off, and move forward.

• Be sure to build time for any Q and A into your allotted presentation time. That way, you can control the flow of the Q and A. Then, after the last question, let your audience know, "I'd like to share one final thought with you," and deliver a powerful closer.

How Do You Practice a Speech Effectively?

Samples of Persuasive Speeches

Samples of Informational Speeches

Community Q&A

Reader Videos

• Right before you start speaking, squeeze your butt cheeks together. [15] X Research source Public speaking author Robin Kermode suggests that this can help reduce anxiety. Thanks Helpful 1 Not Helpful 0
• It is better to select a topic you are comfortable with. By doing so, you will be less anxious and stressed. Thanks Helpful 1 Not Helpful 0
• Be loud and clear. Avoid the feeling of inferiority. This will boost up your confidence. Thanks Helpful 1 Not Helpful 0

Things You'll Need

• Written speech or index cards
• Friend, teacher or family member for practicing
• Video recording device
• Computer or tablet for presentations
• Charts and easel for presentations
• Microphone for a large room
• Glass of water
• Appropriate outfit

You Might Also Like

• ↑ https://saylordotorg.github.io/text_business-communication-for-success/s14-02-choosing-a-topic.html
• ↑ https://www.apa.org/monitor/2017/02/tips-speaking
• ↑ https://www.comm.pitt.edu/oral-comm-lab/audience-analysis
• ↑ https://www.americanbar.org/groups/litigation/committees/trial-practice/practice/2015/5-tips-for-engaging-opening-statements/
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/9-2-the-attention-getter-the-first-step-of-an-introduction/
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://www.comm.pitt.edu/visual-aids
• ↑ https://wmich.edu/career/personalcommercial
• ↑ https://www.toastmasters.org/resources/public-speaking-tips/preparing-a-speech
• ↑ https://www.edutopia.org/discussion/record-yourself-improve-your-practice
• ↑ https://www.purdueglobal.edu/blog/student-life/10-public-speaking-tips/
• ↑ https://courses.lumenlearning.com/suny-ccc-spch-1080-1/chapter/chapter-12-nonverbal-aspects-of-delivery/
• ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/tips-for-effective-delivery
• ↑ https://www.forbes.com/sites/work-in-progress/2014/01/28/five-easy-tricks-to-make-your-presentation-interactive/#3b01c83d2586
• ↑ https://www.theguardian.com/careers/careers-blog/10-quirky-tips-beating-interview-nerves-job
• How to Write a Great Speech: 5 Secrets for Success
• How to Give a Great Speech

About This Article

To prepare and give a speech, start by thinking about the topic, audience, and location of the speech. Write a detailed outline that includes your main topics, supporting points, and facts. Then, transfer the speech to note cards or handouts if necessary. Remember to practice your speech a few times in front of a mirror or a friend, and set a timer to ensure that you aren’t taking too long. On the day of the speech, review your note cards and make sure your presentation, handouts, or other supplementary information is in order. For tips on keeping calm during the speech and examples of different speeches, read on! Did this summary help you? Yes No

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