sample presentation for new product launch

Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

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Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. AI product research provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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• Presentations

New product launch Presentation Template

Used 5,482 times

Reviewed by Anna Werigo

Create your winning product launch presentation using our free editable template that features all the slides you need.

e-Sign with PandaDoc

New Product Introduction Presentation

Created by:

​ [Sender.FirstName] ​ [Sender.LastName] ​

​ [Sender.Email] [Sender.Company] ​

Table of Contents

01. Agenda 02. Why new product 03. Vision 04. Objectives 05. Market Research

06. Market Scope 07. Competitive research 08. USP 09. Product’s business model 10. Pricing

11. Messaging & positioning 12. Target personas 13. Success metrics 14. Distribution channels 15. Launch activities

Add your product agenda and key highlights

Highlighted Item

A good place to start a product launch presentation is with the overall objective.

Our company is launching a new product soon, and this is what you want to accomplish by the end of the launch.

Why New Product

Explain the value your new product provides or the opportunity it's capitalizing on.

My product will cater to an underserved market

It's solving a problem that most people deal with on a daily basis, it will be cheaper than competitors while providing more features.

Add your vision for the new product in this slide.

Market share from competitors

Conversions from your brand audience

A reputable authority in the industry

Revenue Growth

Illustrates sales increases over time

Market Research

Add a market research slide with insights that you've acquired through focus groups, customer surveys, and other methods

How many people are interested in your product

How much they're willing to pay, which improvements they'd like to see in the final version, market scope.

List the criteria for your total addressable market (TAM)

Short description of the item.

Competitive Research

Include the factors that give your product advantages or disadvantages over competitors.

Higher-quality construction

More features at a lower cost , easier to use , product’s business model.

Insert a product business model slide outlining the path to profitability for your new product.

Business models:

business-to-business (B2B)

business-to-consumer (B2C)

business-to-government (B2G)

Subscription-based (SaaS, cloud-hosted, or streaming services)

On-demand (food delivery, ridesharing, couriers, etc.)

Specify the planned launch price for your product as well as the general price range it could sell at (to account for post-launch pricing adjustments). ​

Planned launch price

General price range

Post-launch pricing

Messaging and Positioning

Market leader with X years of experience providing (product type) to (industry).

Target Personas

Gender: Male/Female

Location: XXXXXX

Position / Income: $XX.XXX

Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.

​ Career / Life goals:

Career / Life goals:

Success Metrics

List the success metrics and KPIs (key performance indicators) for measuring your product's post-launch performance.

of units sold

of subscription signups

Revenue generated in the first year

Recurring revenue from the product

Distribution Channels

List the channels that you'll use to advertise the product launch and sell the product post-launch.

Facebook ads

TV commercials

Launch Activities

List the key steps in your product launch roadmap and the overall timeframe.

Complete first round of focus groups

Complete beta testing

•   Finalize prototype •   Begin manufacturing

Ship pre-orders

Care to rate this template?

Your rating will help others.

Thanks for your rate!

Useful resources

• Featured templates
• Sales proposals

Product launch presentation: A comprehensive guide

Learn how to define your goals, target audience, marketing strategy, and timeline.

Raja Bothra

Building presentations

Welcome to the exciting world of product launches!

In today's digital age, a successful product launch presentation is your ticket to making a memorable entrance into the market. Whether you're unveiling a groundbreaking tech gadget or a mouthwatering food product, the way you present it can make or break your success.

So, let's dive into this comprehensive guide to ensure your product launch presentation is nothing short of stellar.

What is a product launch?

Before we jump into the nitty-gritty of creating an impactful product launch presentation, let's clarify what a product launch actually entails. A product launch is the grand unveiling of a new offering, whether it's a new product hitting the market or an updated version of an existing one. It's a carefully orchestrated event designed to generate buzz, capture the attention of your target audience , and ultimately drive sales.

Purpose of a product launch presentation

Now that we understand what a product launch is, let's delve into the importance of a product launch presentation. This is the moment where you get to showcase your innovation, highlight your unique selling points (USP) , and give your ideal customers a reason to get excited. A well-crafted presentation serves several crucial purposes:

• Building anticipation : Your presentation sets the stage for the big reveal, creating hype around your product.
• Educating stakeholders : It informs key stakeholders about the product's features, benefits, and how it addresses pain points.
• Creating engagement : A visually appealing presentation captures attention and keeps your audience engaged.
• Establishing authority : It positions your brand as an expert in the field, instilling trust in your product.
• Driving sales : Ultimately, a successful presentation should drive demand and result in sales.

Product launch presentation examples

Before we get into the nuts and bolts of crafting your presentation, it's always helpful to draw inspiration from real-world examples. Let's take a look at a few memorable product launch presentations that made waves:

• Apple's iPhone launch : Apple's iconic product launches are a masterclass in creating anticipation. Their sleek, minimalist presentation style is instantly recognizable.
• Tesla's cybertruck unveiling : Elon Musk's electrifying presentation of the cybertruck showcased not just the product but also the vision behind it.
• Coca-Cola's new flavors : When Coca-Cola launched new flavors, they used nostalgia and emotion to connect with their audience in a relatable way.

These examples demonstrate that there's no one-size-fits-all approach to product launch presentations. Each was tailored to the brand and product, but they all shared common elements that made them effective.

How to structure an effective product launch presentation

Now that we've explored the why and what, let's get into the how. Structuring your presentation is crucial to ensure it flows smoothly and effectively conveys your message. Here's a suggested structure:

1. Introduction

• Hook your audience : Start with a compelling story or statistic that grabs your audience's attention.
• Introduce your brand : Briefly introduce your company and its mission.

2. The problem

• Identify the pain points : Address the issues your product aims to solve.
• Market research : Share insights from your market research to validate the problem's existence.

3. The solution

• Introduce your product : Present your product as the ultimate solution.
• Key features : Highlight the standout features that set your product apart.

4. The journey

• Showcase development : Provide a sneak peek into the development process.
• Behind-the-scenes : Share the challenges your team overcame.

5. The benefits

• Highlight benefits : Explain how your product will make your audience's life better.
• Use cases : Give examples of how it can be used in real-life scenarios.

6. Target audience

• Persona creation : Describe your ideal customer in detail.
• Why it matters to them : Explain why your product resonates with this audience.

7. Marketing strategy

• Coordinated efforts : Discuss your marketing strategy, including email marketing and distribution channels.
• KPIs : Set clear key performance indicators to measure success.

8. The hype

• Build anticipation : Share how you plan to create excitement leading up to the launch.
• Remember to keep it authentic : Avoid overhyping; honesty is key.

9. The launch date

• Reveal the date : Announce the official launch date, creating a sense of urgency.
• Countdown begins : Start a countdown on your website and social media.

10. Conclusion

• Recap key points : Summarize the main takeaways from your presentation.
• Call to action : Encourage your audience to take action, whether it's signing up for updates or pre-ordering.

Do’s and don'ts on a product launch presentation

As we move forward, let's keep in mind some essential do's and don'ts to ensure your presentation hits all the right notes.

• Do your research : Understand your market, competition, and target audience.
• Do tell a story : Craft a compelling narrative that resonates with your audience.
• Do focus on benefits : Highlight how your product solves problems and improves lives.
• Do use visuals : Incorporate high-quality images, infographics, and videos.
• Do rehearse : Practice your presentation to ensure a smooth delivery.
• Do interact : Engage with your audience during and after the presentation.
• Do collect feedback : Gather feedback to improve future presentations.

Don'ts

• Don't overwhelm : Avoid information overload; keep it concise.
• Don't neglect design : Aesthetics matter; invest in professional design.
• Don't overpromise : Be honest about your product's capabilities.
• Don't rush : Speak clearly and at a moderate pace.
• Don't forget the call to action : Always guide your audience on what to do next.
• Don't ignore analytics : Monitor the performance of your presentation.
• Don't lose patience : Success may not come overnight; stay persistent.

Summarizing key takeaways

• Product launch presentation : It educates, engages, and excites your audience about a new product.
• Learn from the best : Take inspiration from successful launches like Apple and Tesla.
• Structured approach : Organize your presentation with a clear intro, problem-solution, benefits, and a strong call to action.
• Do's and don'ts : Do research, tell a compelling story, and rehearse. Highlight benefits, use visuals, and be authentic. Don't overwhelm, overpromise, or skip professional design. Always have a clear call to action.

1. How can I create a winning product launch presentation?

To create a winning product launch presentation, you'll need a template that's specifically designed for this purpose. Use this template as a starting point, ensuring it's customizable to suit your product and brand. Pay attention to the presentation slides you need and make sure the template includes placeholders for all of them. Don't forget to strategize your presentation by outlining your product launch strategy and launch plan. Highlight the key message you want to convey to your target market, and consider using icons to place relevant icons alongside your content for visual appeal. Lastly, be sure to cover every minute detail of your launch process, from pre-launch activities to the post-launch phase, to ensure the success of your launch.

2. What are the essential elements of a product launch presentation?

A product launch presentation should encompass various features to be effective. Start by introducing your new product to the market and give an overview of its unique selling points and benefits. Use the product overview to explain how your product development process has led to this point. Your presentation ppt should also include a product launch timeline, roadmap, illustrating the stages involved in the launch. Don't forget to discuss your product launch plan, including your product launch marketing plan and how you'll use coordinated marketing and relationship marketing to engage with your target market and new customers. Lastly, ensure your presentation is editable, allowing you to make changes as needed.

Here is a comprehensive guide on product development plan presentation .

3. How can I make my product launch presentation stand out?

To make your product launch presentation stand out, consider using a powerpoint template or Google Slides template that offers a visually appealing design. Incorporate presentation ideas that capture the essence of your product and engage your audience. Make your slides visually appealing by adding relevant icons to emphasize key points. Ensure your pitch deck is clear and concise, focusing on the key message you want to convey. Additionally, address any potential concerns your audience may have and demonstrate how your product addresses them. This will help you create an excellent product launch that captures attention.

4. What role does a product manager play in the product launch presentation?

A product manager plays a crucial role in the launch process and the success of your launch. They are responsible for planning to launch the product, which involves developing the launch plan and product launch strategy. The product manager works closely with the marketing team to create a product launch marketing plan and ensures that all marketing efforts are aligned with the product's goals. They also oversee the product's life cycle, from concept to post-launch evaluation. In the presentation, the product manager should highlight their involvement in the launch and their dedication to delivering the best product launch possible.

5. How can I create an effective product launch presentation on a tight schedule?

When you need to launch a new product quickly, having an editable and customizable presentation template at your disposal can be a lifesaver. Start by using the new product launch powerpoint templates or Google Slides templates that are readily available. These templates are designed to help you create an effective presentation without starting from scratch. Focus on the most critical elements of your launch plan and product launch strategy to streamline the process. Ensure that your presentation covers all the slides you need to convey your message succinctly. Additionally, make use of your email lists and various features of your template to reach your target market effectively, even when time is limited. Remember, having a well-structured presentation can help you win the product launch even on a tight schedule.

Create your product launch presentation with Prezent

Prezent revolutionizes the creation of product launch presentations by incorporating audience preferences, powerful storytelling, and brand-approved designs into its platform. With over 35,000 slides and numerous storylines, it provides a wealth of resources for crafting engaging content. Prezent streamlines collaboration with real-time sharing, ensuring that your team can work seamlessly together.

Furthermore, it guarantees 100% compliance, a crucial aspect for regulated industries, and efficient document management. You can also personalize presentations for various stakeholders and take advantage of their overnight presentation service for tight deadlines. Ultimately, Prezent empowers your team to deliver persuasive, on-brand presentations efficiently and cost-effectively.

Ready to make your product launch presentations truly memorable?

Try our free trial or book a demo today with Prezent!

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Product Launch Presentation

Table of contents, what is a product launch presentation, what’s the purpose of a product launch presentation, how to create the best product launch presentation in 4 simple steps, download our free product launch presentation template (in google slides format), product launch presentation: steps to create & free template.

Launching a new product is a multi-dimensional process that consists of many aspects.

One of those is the product presentation , which you’ll have to create and present both in-house as well as to the public.

If you’re unsure how to get started with one, no need to worry!

In the following guide, we’re going to talk about:

• What a product launch presentation is
• What the purpose of a presentation is when it comes to launching a product
• What the most important steps are when creating a product launch presentation

Plus, we’ll share with you our free product launch presentation template towards the end, so stay tuned.

Without further ado, let’s get started.

A product launch presentation is the summary of all key elements that your new product launch consists of that gets presented to various stakeholders and the public. 

Think of it as an overview of your entire launch plan that'll help people understand what it’s all about in a few simple slides.

To be precise, a product launch presentation should include the following:

• Your new product
• The roadmap - pre-launch /launch/post-launch
• The marketing strategy
• Important objectives

And anything else you consider to be a vital part of your launch process.

You can obviously dive deeper into each part and also feature metrics, charts, pain points, and infographics.

It’s important to remember, however, that this is like a pitch deck so it has to be concise and to the point, since it has a certain purpose.

Let’s see exactly what that is.

In this part of our guide, we’re going to discuss the purpose of a product launch presentation by having a closer look at the reasons why it’s such an important part of any product launch strategy .

This presentation can offer a great variety of benefits and we’ll try to cover the most prominent ones to help you understand why you need one and the reasons why we strongly suggest creating one for your upcoming launch.

Let’s have a look at those reasons.

Reason #1: It delivers your product’s key message

all products have a purpose and solve a problem.

Whether it’s to make a certain process easier for users or help save time on something, it’s vital for every product to have a reason why people will use or buy it.

However, it’s equally important to be able to communicate that purpose - its message - to your target audience effectively, in order to inform them about the product’s existence and incentivize them to purchase it.

This can be done both through coordinated marketing efforts and with the help of a high-quality product launch presentation .

Things you can include in it are:

• What 's your mission?
• How will you achieve it?
• Why will you do it?

Ideally, you should be able to answer those questions with ease and make them clear to people.

Just to give you an example, the following slide is a reproduction of Airbnb’s original product presentation.

Image Source: Slideshare

As you can see, its message is clearly outlined and easy for someone to understand.

Overall, dedicating one or two slides in your presentation to deliver your product’s key message is essential and one of the reasons why a product launch presentation is so important for a successful launch.

Let’s head over to the next reason.

Reason #2: It discusses your product’s advantages and characteristics

Now that your audience is aware of your key message, it’s equally important to communicate your product’s elements and advantages .

Include questions like:

• How does the product work?
• How is it different from your competition?

Answering these should make your launch as successful as possible and create a buzz around it.

Author’s Note: If a product is one of a kind and different from its closest competitors, its main advantage is also known as its USP, or unique selling point.

You don’t have to dive deep into your product’s characteristics and benefits - a presentation should be concise and to the point - but listing the most prominent ones is of vital importance.

For instance, here’s a slide from Uber’s first presentation.

As you can see, the benefits a user gets compared to the competition - cabs and other car services - are simple and clear for users to understand.

To sum up, giving a product overview and covering what it’s all about is an integral part of any perfect product launch presentation and shouldn’t be avoided.

Let’s continue.

Reason #3: It allows you to connect with your customers

Nothing beats a strong connection between a business and its customers.

A successful product launch presentation is certainly not the only way to achieve this, but it sure is a great place to start.

By interacting with potential customers and showcasing why your product is important and how it’ll make their lives easier, you establish a relationship right from the very beginning.

This is also known as relationship marketing ; a type of marketing that focuses specifically on building customer loyalty .

This tactic should ideally be integrated into your product launch marketing plan , since it’ll play a key part in your product’s success in the market, considering that engaged customers bring in 51% higher revenue than disengaged ones.

All in all, a good product launch presentation should highlight your customer’s needs and explain how your product will resolve them , thus creating an immediate connection with your audience.

Moving on to the next reason.

Reason #4: It combats potential concerns

When introducing a new product to the market that your potential customers aren’t yet familiar with, it’s only natural for them to have questions and concerns.

While marketing efforts such as social media campaigns can inform them about the product’s benefits and capabilities, with a presentation you can explain exactly how it works and why they should purchase it.

What’s more, things like the launch roadmap, pricing, and the general product launch plan can all be explained in a presentation, thus making everything clear even before the launch takes place.

This will avoid potential concerns and confusion during the launch and post-launch phases, since people will be aware of everything and you can focus on executing your plan.

Makes sense, right?

Look at the following slide from Mint’s pre-launch presentation, when the personal financial management company was still a startup idea.

What is shown above is the value a user will get from using the product, compared to other alternatives; this immediately answers any potential concerns about the benefits of Mint.

This makes it clear that one of the purposes of a product launch presentation is answering questions and addressing concerns.

Now, if you’re wondering how you’ll make an awesome presentation yourself for an upcoming launch, we’ve got you covered.

In this part of our guide, we’re going to show you the steps for creating a high-quality product launch presentation.

No matter whether you prefer Google Slides or PowerPoint presentations, the following steps will help you through the process.

Let’s get started.

Step #1: Describe your product

Since we’re talking about a presentation for your upcoming product launch, it only makes sense that we begin with an overview of your product .

After all - as we said earlier - this is about something that's new to the market, so you need to describe things like:

• How it works
• Why it exists

So that your audience can understand what it’s all about and whether it’s a good fit for them.

Going back to the first example we used from Airbnb’s pre-launch presentation, we can see that one of the slides is dedicated to briefly explaining how the product works in three steps.

Try not to get into minute detail that'll make your slides tiring; instead, cover the most important elements that are worth pointing out.

You can think of it as your product's introduction to the market.

Author’s Tip: Try to keep consistency between all slides by using the same colors, fonts, and slide designs.

Let’s move on to the next step.

Step #2: Specify your target market

Now that you’ve covered what your product is all about, it’s time to explain who it’s for.

In other words, what is your target audience?

Who will get the most use out of the product?

Such questions are important both for your team members and your potential customers.

You can actually break this step into two main parts; one is your target market in numbers and the other is your ideal customer using personas .

In the first case, how big is your estimated market? 

This will determine whether there’s enough demand for what you offer.

We’ll once again use Airbnb’s presentation as an example.

You can see the market size has been presented in the number of trips booked, the serviceable available market, and the estimated market share.

Something similar can be done in your own presentation, but for your own market.

In the second case, you can describe your target audience in detail and who your ideal customers are.

For example, which genders will your product appeal to? How about the age range, geographical locations, and behaviors?

These are all things you should think about and dedicate a couple of Google or PPT slides to.

Let’s move forward.

Step #3: Explain your launch timeline

The product launch timeline is an integral part of your launch process and we strongly advise including it in your presentation, too.

This will help all stakeholders understand when the launch will take place, as well as what actions will be taken prior, during, and after it.

Just to give you an idea, when you set a launch date you can create a roadmap with the tasks that’ll be done in order to ensure a smooth and effective launch.

Setting up a strategy, building email lists, creating referral programs , setting objectives, announcing the launch, and measuring results are some of the essential actions that need to be taken care of.

To sum up, a timeline also helps you to organize everything in time and your audience will know when to expect your new product to be released.

Author’s Tip: As a product manager or anyone else involved in the launch, it’s natural to know everything about the process, but it’s vital that you make things clear to everyone else, too.

Let’s continue to the fourth step we have for you.

Step #4: How you’ll promote the launch

An important part of any product launch is how you’re going to promote it .

This can play a key role in determining the success of your launch, since the more people learn about it, the better.

What we recommend doing is giving an overview of your entire product launch marketing plan and the ways by which you’ll acquire new customers.

Take into account things like:

• Social media content, e.g. Facebook, Linkedin, Instagram, etc.
• Blog content
• Email campaigns
• Press releases
• Paid advertising

Along with other actions you can take to promote your product launch.

All in all, there are many presentation ideas you can come up with, but adding the four steps we just covered are vital to any good product launch presentation.

It’s now time to save you some time by showing you how to download our presentation and adjust it to your needs for your upcoming launch. 

As promised, in this last section of our guide we’re going to share with you our free product launch presentation template .

Although it’s in Google Slides format, you can always turn it into a Microsoft PowerPoint template or whatever suits you best.

Our template begins with a cover slide where you have to add your product’s name and a title.

It’s purpose is solely to inform your audience what the presentation is all about, so remember to keep it brief and simple.

Author’s Note: What we’re sharing is a template. You can always add images and backgrounds of your choice to make the slides more visually appealing.

Let’s continue to the next slide.

After that, you can use the table of contents to explain what’s about to follow.

This will keep your audience informed and engaged.

Moving on to the next part, we strongly suggest giving some context as to who you and your team are , plus what each of you do.

You can even add photos of every team member to make the presentation more personalized.

It’s now time to give an overview of your product , meaning that you briefly have to explain what it is and how it works.

You can always go back to the first step of our guide for more information on this part.

You should also talk about your product’s purpose along with a photo of it so people know exactly what it looks like.

Alternatively, you can add a graphic showing its characteristics.

It’s now time to describe your target market , by specifying who your target audience is.

Also include the overall state of your market :

This means you need to cover things like:

• The estimated market value
• How many competitors there are
• The estimated market size

You can add graphs and pie charts that'll make things clearer and easy to understand.

Moving on to the next part, it’s time for your product launch timeline .

You can start by announcing the official product launch date and what actions will be taken up to then, as well as during and after the launch in the next two slides.

Now, it’s important to outline the marketing strategy that'll promote your product launch.

This means briefly listing your marketing efforts that’ll make the launch reaches as many people as possible.

Before you end the presentation, it’s a good idea to also cover your objectives .

What are you planning to achieve in terms of total signups, purchases, or whatever else your target KPI is? 

If you’re planning on setting different objectives based on certain dates, you can add a chart to make things more visually appealing, as always.

You can then wrap things up with a few words and your new product presentation is done!

Keep in mind that what we’re sharing is solely a template, so it’s up to you to customize and personalize it based on your own needs and preferences.

Let’s wrap up and close with some final words.

Before You Go

There you have it.

That was our full guide on the importance of product launch presentations , as well as how to create your own.

We hope that you gained some new knowledge and that we helped you out with an important step of any product launch, by offering our free product launch presentation template.

Lastly, if you feel like you need some extra help in keeping track of everything that needs to be done, don’t hesitate to use our product launch checklist.

Thanks for reading!

Written by:

Nikitas Filosofof

Nikitas is responsible for growth at Viral Loops and also helps customers on 1-on-1 basis to reach success with their referral campaigns. Let's connect on LinkedIn

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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 20 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

Start in seconds.

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors - To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market - Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
• Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 - Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 - Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 - Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 - Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience's attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 - Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 - Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 - Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 - Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 - Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) - Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) - Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 - Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 - Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 - Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , word cloud , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 - Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 - Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 - Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 - Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 - Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 - Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 - Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme - Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides - Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery - Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids - Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive - 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

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Product Launch Strategy Presentation Template

You have a new product idea, now what? A product launch presentation is used to help get your new product off the ground and into the hands of the consumers as seamlessly as possible. Teams can strategize how and when to launch their new product with the help of Beautiful.ai’s product launch presentation example.  

Our customizable template has everything you need for a product launch strategy presentation like timeline and budget details. A successful product launch presentation can help internal teams and partners— like investors— align on things like new product ideas, stages, and go to market strategies. 

Our product launch template can also help you:

• Share new product ideas with key stakeholders
• Create an actionable timeline for the launch
• Get investors or internal departments up to speed on the stages of the launch

Use our template to create an effective product launch presentation

A product launch presentation enables teams to work collaboratively on new product ideas and successfully bring it to the market in an effort to scale the business. That’s why our template includes everything you need to create effective product launch slides. Those slides include:

Pro tips to create your own product launch strategy presentation

As you use this template to craft your product launch presentation, keep these do’s and don’ts in mind:

A product launch doesn’t have to be a 20 slide deck sharing every step in the ideation process. When you’re pitching the new product, share only the most important details necessary for the launch.

Including a quote from the founder can help both internal and external partners understand the purpose of the new product better.

Charts, graphs, and images can condense a lot of data— like budget and market share— and present it in an appealing format.

What are the next steps for your product launch? When you’re creating your product launch strategy, make sure you include a launch plan timeline and any immediate deliverables.

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How to Create a Winning Product Launch Presentation

During Steve Job's flawless demonstration at MacWorld 2007, he made a fantastic presentation for the iPhone which will "change the world." 

The demo had a massive effect on the smartphone world. 

In actuality, it introduced people to the universe of multi-touch, in-built cameras, call merging, cross-device media syncing, and, most notably, something magnificent that fits perfectly in your hands.

Each year, a breakthrough technology emerges that influences the vision for the future. Innovation will continue to provide us with more portable and reliable solutions that we can acclimate into our everyday needs. 

And, by bringing such products to the global market through a presentation, business owners and tech titans have transformed the industry demographic and also customer psychology.

What genuinely distinguishes such product launch introductions is that these coerce us to think. They convince us about the existence of a certain kind of authority. 

They force us to think further than our human limitations. Whether we stream them for entertainment or to be amazed, we gain knowledge about something new and can apply what we've learned in our everyday lives.

Well, after building on these inspirational presentations, in this article, we will list down our eight best tips on how to design a winning product launch PPT.

8 genius tips on how to design a killer product launch presentation

Here is our run-down of the best strategies to come up with a result-oriented and powerful product launch presentation.

• Start with a product demand analysis

A product demand analysis attempts to provide a precise estimation of your item's future revenue. 

It's a method of determining how competitive pressure, seasonal changes, and other significant events influence the selling of a specific product.

Product demand data from this demand analysis example , for instance, can be analyzed at any time – even for goods which aren't yet on the market. 

Requirements can be estimated based on social changes, technical advances, and ecological factors, in addition to previous sales.

Sure, there are several factors involved, and no one can tell the future down to your last food product sold. However, forecasting product demand is critical to developing a future-proof product. 

Once you are sure of your offering and that you will introduce it to the market, you can start with your product launch efforts.

• Highlight your product’s key message

Your presentation design is important and special emphasis should be given on the introductory slides. But what to include here?

Well, now that you have decided on your product, you should pinpoint its primary value offering. After all, every product serves a function and addresses a business problem. 

It's critical for each item to provide ways in which individuals will be using or purchasing it, whether it be to render a certain method simpler or to help focus on saving time on anything.

Even so, it is absolutely vital to be effective in communicating that intent - its message - to your customers so as to notify them regarding the product's presence and encourage people to buy it.

This can be accomplished via coordinated marketing initiatives and a premium, effective product launch presentation .

You can include the following items in it:

• What exactly is your objective?
• How are you going to do it?
• Why are you going to do it?

Preferably, you ought to be able to easily respond to these questions and clarify the answers to others.

Overall, devoting either one or two of your initial slides in your demonstration to convey your product's central message is critical, which is the reason why a product launch presentation serves as such an essential element of the success of your launch.

• Share your product’s primary features and benefits

Once your audience is informed about your core message, it becomes equally crucial to talk about the aspects and benefits of your product.

Include questions such as:

• How will the product function?
• What sets it apart from the competition?

Answers to these questions would therefore guarantee that your launch is as effective as possible as well as generates a hype around it.

If an item is completely distinct from its direct rivals, it is referred to as having a USP aka unique selling point.

You shouldn't have to go into great detail about your product's advantages and functions - a presentation ought to be clear and concise - but enumerating the most important ones is critical.

To summarize, providing a product outline and explaining what it's really about is indeed an essential component of any flawless product launch presentation and must not be overlooked.

• Communicate with your clients

Hardly anything beats a close relationship between a firm and its customers.

A strong product launch presentation may not be the only method of achieving this, however it is a fine place to begin.

You develop a connection with prospective consumers by communicating with them and demonstrating why your commodity is essential or how it will make their job easier.

This is also referred to as the relationship marketing strategy; a form of marketing which concentrates specifically on fostering customers ’ loyalty.

This strategy should preferably be incorporated in your product launch business plan, as it will play a critical role in your company's market success, given that satisfied consumers generate 51% more profits than disconnected clients.

Overall, a great product launch presentation must illustrate your customers' requirements and describe how your item will address them, allowing you to establish an instant connection with the audience.

• Help combat potential issues

It's normal for prospective customers to raise issues or doubts when you introduce a fresh item into the marketplace that they aren't familiar with until now.

While promotional strategies like social media marketing can notify them about the perks and abilities of the commodity, a display can pretty much describe how it functions and whether they should buy it.

Furthermore, the launch blueprint, pricing, and overall product launch strategy could all be clarified in a presentation, creating clarity prior to the launch.

This will eliminate apprehensions and uncertainty during the takeoff and post-launch stages, as everyone will be knowledgeable about everything. So, you will be able to stay focused on implementing your plan.

• Define your target audience in your slides

Once you've explained what your product's key message is, what are its benefits and features, and how it will address potential concerns, it's time to tell people who it's intended for.

• To put it another way, who is your intended audience?
• Who will benefit the most from the product?

Such inquiries are critical for both your teammates and prospective customers.

This phase can actually be separated into two sections: your target demographic in figures and your perfect customer personalities.

During the first scenario, how large do you predict the market size to be? This will ascertain if there is sufficient support for whatever you have to offer.

As in your second instance, you can go into great detail about your intended audience and who the target customers are.

For instance, to which genders would your item appeal? What about age groups, geographic regions, and behaviors?

All of those above points should be considered. Devote a pair of Google or PowerPoint slides or design a pitch deck template to showcase the same.

• Describe your launch schedule

Your product launch timeframe is an important component of the launch procedure, and we highly recommend embedding this in the presentation as well.

This will assist all interested parties in understanding when the release will occur, and what measures will be implemented before, during, and afterwards.

To put it in perspective, when you decide on a launch window, you can generate a roadmap outlining the activities that will be completed to guarantee a seamless and successful launch.

Establishing a strategy, creating email lists, producing referral programmes, defining objectives, revealing the launch date, and assessing performance are all important steps to take.

• Promote your launch via social media, email, or press

How you plan to advertise your new product is indeed an essential part of its launch.

It can be important in deciding the success element of your release, as the more customers who know about that now, the better.

What we suggest is providing an overall view of your complete product launch business plan as well as the methods you'll use to bring in new customers.

Consider the following factors:

• Content from social media platforms such as Facebook, Linkedin, and Instagram, among others.
• Email marketing campaigns for blog content – (Here’s how to find the best email templates to launch your new product )
• Publications in the press
• Paid adverts, as well as other activities, can be used to advertise your product release.

As a final word, remember to keep your presentation interesting. Use different styles to present your creative ideas to your board of directors, prospective customers, and coworkers. 

The days of displaying various features solely with circles and line segments are long gone. Make use of imaginative contours and organize them in an order you desire. Place relevant icons alongside the text to make your slides more interesting.

Overall, there are numerous presentation ideas available, but the eight steps we just discussed are critical to any successful product launch presentation.

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Product Launch PowerPoint Templates & Slide Design for Presentations

Download 100% editable product launch PowerPoint templates and slide designs for presentations. Our editable product launch presentation templates can help to prepare awesome business development plans in PowerPoint or Google Slides by reusing pre-made product launch slides.

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A product launch slide for PowerPoint can help present the activities involved in launching a new product to the market by clearly explaining the actions to be taken.

In this section, you can find product launch timeline template designs and download pre-made product launch templates with visual graphics, visual metaphors, and aids that will help to engage your audience.

If you are looking for a visually appealing product launch PPT template, our 100% editable diagrams and product launch timelines can be helpful. Present the different stages of a product launch (pre-launch, launch, and post-launch) clearly with visually appealing slides, and prepare outstanding Go-to-Market strategy plans.

In this section, you can find presentation slides relevant to product launch, including visual metaphors such as rocket ships, space rockets, and timelines that will help deliver a message visually to an audience.

Combine excellent product launch slides with GTM templates to prepare a step-by-step plan to launch a product to an existing or new market successfully.

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Creative Product Launch PowerPoint Template

Number of slides: 10

Product launches require a ton of preparation as there are many variables that need to be taken into consideration for a fully-optimized release. Ensuring the product is ready, creating a good marketing campaign and determining the launch date based on the current business circumstances are all important factors that need to be counted. Use the Product Launch Checklist, the Launch Timeline and the Market Analysis slides to ensure a successful presentation.

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Free Creative Product Launch PowerPoint Template

Product launch checklist.

When you have many juggle multiple work streams, having a complete and reliable checklist is going to help you make sure you have all the requirements ready for your product launch. This slide offers you multiple columns for checklists, one for each business area such as marketing, technology, and logistics, that allow you to easily track the progress for each business unit.

Launch Timeline

Arguably, the most important aspect when launching a product in ensuring a solid timeline is being respected. By aligning all stakeholders to a single comprehensive timeline, you eliminate any misunderstandings and simplify the product release process.

Market Analysis slides

In order to make sure your product is developed, marketed and dated correctly, you need to have a good understanding of the current business environment that you are going to penetrate. This slide allows you to present multiple data streams that can help you make the best decisions.

The Launch is the most important step

Make a good first impression by ensuring that you launch your product successfully.

Run the appropriate marketing campaigns

Publish press releases and notifying the relevant media channels and outlets

Keep your product to the top

After releasing your product, make sure you keep supporting your customers

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New Product Launch Plan

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Product details

Launching a new product into the market requires a lot of thought process, homework, and preparation. It also includes the reviewing, testing and partial implementation of the product to its maximum limits. Therefore, to identify its built-in potential and estimate the competence it possesses as compare to other products of the league.

A successful product launch involves effective planning with impressing presentations. That is not only comprehensible but also easily understandable by anyone. For the very reason, this New Product Launch powerpoint template remains well-developed. The template can be used in any field. It can be utilized for your business presentations, academic purposes, in technological development and analysis procedures, in industries for designing a new product, and even for researchers.

The first slide is a series of text blocks and graphics placed on a laptop screen. This effect allows you to convey to the audience that the data presented on the slide is valid. You can use the slide when comparing several potential products and planning the profit from their sale. The slide will be useful for bankers, economists, planning department employees in their daily work. The second slide is represented by infographics in the form of a swing, which adds personality to the slide. The second part uses a radar chart. You can use this slide to prepare information on the strengths and weaknesses of a new product versus an already marketed company. Sales managers can use this slide when preparing a presentation to a client about a new product, its benefits compared to competitors’ products. The next slide is a timeline on the left and a growth chart on the right. This slide is perfect for preparing a go-to-market plan for a new product. You can specify the periods for which the launch of a new product in the series is scheduled, the start of its sales by region, and more. A growth histogram will show the increase in profits as new product launches increase. The fourth slide can be used to describe the main stages of a new product entering the market. This slide can also be used to prepare goals for programming teams at their weekly meeting. The last slide is presented in the form of a timeline, on which you can indicate all the main stages associated with a new product entering the market. For example, at the first stage, there may be laboratory analyzes, then the release of a prototype, then the launch of a trial series, and, at the same time, the launch of an advertising campaign for a new product, the start of sales in various regions. Also, this slide will be very convenient for the product manager when preparing goals for the team. Also, this slide can be used by construction organizations when building a new home or office. They can describe in detail at what stages and for what the various contractors are responsible for.

Consisting of 5 slides, this product launch plan template remains entirely editable. The template has a very sophisticated design capable of conveying the message to the audience at a faster pace. The purple, blue, white, and pink contrast further add to its simplicity. With designated spaces for infographics, data set representation, scales diagram, comparison bar charts, testimonials and flowcharts, the template also has individual description boxes. Thus, making this New Product Launch template a perfect fit for the corporate distribution sector.

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More From Forbes

The top 16 ways to build buzz before a product launch.

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When launching a new product or service, building buzz around it can help guarantee its success. If you can capture the interest of your audience before you even introduce your new offering, you're likely to see stronger sales from loyal customers and new ones alike. But what's the best way to get people talking about the launch?

To help answer this question, 16 members of Forbes Business Council offered their tried-and-true strategies for building buzz for an upcoming product or service.

Members pictured from left to right.

1. Establish Your Credibility

A successful offering emerges from recognizing the problem you solve in a new, different way. Buzz begins with communicating that problem to emotionally resonate with customers and press alike. Next, establish your credibility as the best problem solver. If you do this via thought leadership, industry partnerships or third-party research on your offering, buzz turns into a fruitful launch with long legs. - Pelin Thorogood , Radicle Science

2. Know Your Customer And Market

You must know your customer and the market you're launching in. Once you've learned the product or service—as well as the customer and market surrounding that—you're able to utilize social media, press releases, networking events, word-of-mouth and your sphere of influence to push it out. Creating a certain type of "hype" is going to influence whether your new product or service is successful. - Kirt Linington , Linear Roofing & General Contractors, LLC

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

3. Create A Build-Up And Launch Plan

Having a solid build-up and launch plan up front is key. Sneak peeks can be rolled out over time to an existing audience using social media, email campaigns, webinars, etc., which will help grow the audience as well. Having a product or service launch party where the audience can attend (in-person or virtual) is great, too, as you can build up hype with giveaways and prizes for those who engage. - Melanie Ammerman , VaVa Virtual Assistants

4. Do Your Research

Research your audience before you fully market, and test with teasers to see who is really interested. Then, market appropriately to those who are obviously interested while also tailoring the rest of your marketing to those who seemingly are not to gain their interest before your launch. Creating branded hashtags and utilizing them in advance of the launch is also hugely helpful. - Dana Neiger , HIVE Talent Acquisition Firm

5. Offer Early Access Or Deals

One tactic is to offer early access or exclusive deals to customers who sign up in advance. This helps to create a sense of urgency and the fear of missing out (FOMO) that can drive conversions. By taking the time to develop a well-rounded plan, businesses can increase their chances of success when introducing a new offering. - Ashley Saye , Daily Rays Inc.

6. Share A Variety Of Content

You want to research your audience before marketing your product. Have an active plan to share teasers, start a blog, create branded hashtags, create some mystery around the product, run ads on Facebook or LinkedIn and potentially team up with influencers. Creating educational and informational videos will help an audience understand your mission and brand. Also, consider organizing giveaways and contests! - Deepali Vyas , Fearless+

7. Focus On The Customer, Not The Product

Put your focus on the target group and not the product. The target customer is interested in how the product will affect their life, not product attributes! Try something nobody else has done before, be creative and bold and paint a picture of the future your customers want. Create excitement, scarcity and aspiration by involving trailblazers, opinion leaders, bloggers and journalists prior to the launch. - Kartik Jobanputra , Splashlight Studios LLC

8. Host A Launch Event

The best way to create buzz before a new launch is to have an event to celebrate or demonstrate the new product or service. Make sure to invite local media and your business friends along with family as well. It is also good to make sure your guests leave with the product or a sample of the experience if possible. - Gloria Williams , Footnanny, Inc.

9. Leverage Influencer Marketing

Without a doubt, getting your new product or service in the hands of various influencers will create the pre-launch buzz you are looking for. It is the perfect customer testimonial from authentic, relatable users of the brand. This approach will provide incredible insight and feedback on your upcoming offering while simultaneously also pushing the buyer much closer to the actual purchase once available. - Dylan Duke , Glewee

10. Build Your Online Reputation

Way before the launch of the new product or service, you need to create and build your online reputation. This visibility will help you initiate the conversation about the exciting new product or service with the market demographics you are trying to reach and convert to new customers. Then, once you have done it, test your new venture with a few of your devoted followers and build from there. - Francisco Ramirez , The ACE Group (TAG)

11. Gather Feedback From Early Adopters

The best way to create buzz around the launch of a new product or service is to gather feedback from a limited pool of early adopters. You can use their insight to not only improve the product before the full launch, but also to market the feature in a way that future customers will likely understand and relate to. - Adam Robinson , Hireology

12. Partner With Content Creators

One component of a successful launch plan is partnering with creators to engage your target audience. Find where your customers are most likely to shop—such as social media, your brand's website or in-store—and partner with influencers to not only create pre-launch buzz that guides buyers toward purchase, but also form long-term, authentic creator relationships that can grow with the business. - Brian Mechem , GRIN

13. Get Testimonials And Word-Of-Mouth Endorsements

First, make sure the new product will exceed your customers’ expectations by observing it in action with select power users who have a genuine need for it. This ensures early input on not only features and functionality, but also potential benefits in exchange for testimonials and word-of-mouth endorsements—which can then be used in your launch campaign to generate buzz and brand awareness. - Eric Allais , PathGuide Technologies, Inc.

14. Adjust Your Message Through The Funnel

The top of the funnel is where you create buzz for your new offering. It starts by marketing your vision and key benefits. It’s also where messages are "hot, exciting, unique and different." Down the funnel is where you sell new products and services and where messages transition to “safe and better." It’s all about the famous “benefits versus features” issues, as customers buy benefits, not features. - Dennis Reid , H2scan Corporation

15. Offer Value First

Demonstrating your company's value, credibility and authority in your designated space will build trust from the consumer/client before you start to sell. Offer them something of value before jumping into a transactional conversation, and genuinely try to solve their problem or need with tried-and-tested solutions. - Alexander Fernandez , Streamline Media Group

16. Create A 'Burst' Page On Your Website

Bring out the innovation without revealing too much. A company website with a “burst” page is a must. Reach out to the target audience through video clips, social media and publications to keep them intrigued. Create the hype around the launch, conveying what's going to be revolutionary in terms of product or service. Be highly interactive with the audience and with ready answers—they are your users! - Rakesh Suri , EFL GLOBAL

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New Product Launch Business Meeting

It seems that you like this template, new product launch business meeting presentation, free google slides theme, powerpoint template, and canva presentation template.

Launching a new product is a big step for your company, and its success depends on careful planning. To help you in this task we have designed a very avant-garde template with which you will be able to structure a very productive business meeting. Download it now and with it you will be able to present the schedule and timeline of the launch, a report on its current status and the topics that will be covered in the next report. Everything is ready, you just have to add your information to the different resources that we put at your disposal.

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• 100% editable and easy to modify
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7 Product Launch Email Examples That Drive Engagement

Launching a new product is a really exciting time, but, in many cases, the success or failure of the launch will start and end with your marketing efforts.

In this article, we share seven product launch email examples that drive engagement in 2024. 

What is a product launch email?

There’s a clue in the title here—a product launch email is basically a message sent to let people know that something new and exciting is on its way. Ideally, the first product launch email should be sent a few weeks before the launch and then followed up once the product is available to purchase. The objective of the first email is to build up hype and excitement ahead of the sale. 

Unlike a regular marketing email, a product launch email needs to convey the message that something brand new and unmissable is about to arrive. Therefore, the language and design need to successfully combine professionalism with a sense of FOMO. This may sound pretty complicated, but don’t worry—it’ll all make sense!

The anatomy of a product launch email

A great product launch email is made up of a number of different sections, and we’re going to explore some of these here: 

Subject line

Possibly the single most crucial part of your product launch email is your subject line—and you only get one chance to get it right. With this in mind, your subject line should follow a few Dos and Don’ts as follows: 

The objective of your subject line is to give an idea of what the email is about shortly and concisely—so don’t try to be too clever!

Of course, you can use more tactics in your subject lines. To learn them, check out this article on how to write email subject lines that open your emails.

Introduction

Always start with a short introduction, and the rule here is to personalise, personalise, personalise! It’s hard to over-emphasise the importance of personalisation in 2024 when competition is fiercer than ever before. Getting this right really is half the battle, and with so many free and affordable tools available, there’s really no excuse for scrimping on your email personalisation. Understanding email marketing agency pricing can help you choose the right tools and services to optimise your campaign.

Pain points

Following your introduction, you need to identify your recipient’s pain points and lay them out—the objective being that the reader will go, “Hey, that’s me !” This very much ties in with personalisation, as if the reader doesn’t immediately get a sense that your messaging is ‘speaking’ to them, they will almost certainly lose interest. 

Problem solved

Now it’s time to introduce your product—and explain how it will tackle your recipient’s pain points. 

This is probably the second most important part of your product launch email as, here, you need to give the reader a reason to carry on reading. 

While you want to extol the virtues of your product and make it appealing, try to avoid language that is overly ‘salesy’ as this is often a turn-off.

Tell them what to do 

Your email should finish with a clear and concise call to action. Whether you want the reader to reply to your email, make a call, or visit your website, this needs to be made crystal clear. 

One of the most effective ways to do this is to use a button that will automatically take the reader to your website or landing page. However, some people are wary of clicking on links or buttons in emails for fear of phishing scams. Because of this, you should also provide an alternative way of getting in touch with you—for example, a telephone number or email address. 

In the picture

Don’t be afraid of using imagery in your email if it can help to illustrate your messaging. Photographs and even graphics can be really helpful, however, do avoid unnecessary images and emojis. 

They say that a picture can paint a thousand words, and that is very much the case in marketing. Include professional shots of your product or, better still, a short video that shows your product in action. 

While we’ve covered the do’s and don’ts when it comes to the text in your product launch email, that’s really only half the story. Equally important is the actual design of your email, which includes: 

• Colour —When it comes to setting the scene for your product launch email, colour is super important. Colours have associations—e.g., green for reliability and freshness or red for a sense of urgency. It’s vital that you choose the right colour theme for your email to set the tone for your messaging. 
• Font —It may sound like stating the bleeding obvious, but you need to choose a font that is easy to read. Most people quickly scan the content of an email on their phones, so fancy cursive fonts are a no-no.
• Layout —This bit is pretty important. Many people make the mistake of trying to cram their entire inventory into one email, resulting in a busy email that is just, quite frankly, a hot mess. When laying out your product launch email, it’s important to get the balance right in terms of text and images. If there is too much information, it will confuse the recipient and, ultimately, put them off.

Exploring email marketing agency pricing can also help you make informed decisions about investing in professional design services to elevate your email campaigns.

7 product launch email examples that drive engagement

Now that we’ve run through the nuts and bolts of putting together a product launch email let’s take a look at three businesses that nailed it: 

You will no doubt have heard of Grammarly and, in fact, have probably used it. A leading spelling and grammar platform, Grammarly nailed the product launch email: 

Short and to the point, the subject line tells the recipient exactly what the email is about. 

Next, the email addresses the recipient’s pain points and uses graphics to provide a real demonstration of the product. 

As you can see, Grammarly’s product launch email example goes straight to the heart of the matter without trying to be too clever or confusing the reader. It also includes a super clear call to action button. 

If you’re a fan of smart desk accessories, you may already be familiar with Ugmonk. The company decided to keep things delightfully simple when launching a new collection, and this was the subject line: 

As you can see, you can tell exactly what the email will be about at a glance. 

Ugmonk then goes on to tick more boxes by keeping things clean and clear with personalised content. 

Finally, the email finishes with a super strong call to action for a great textbook product launch email.

Meow Meow Tweet

Purveyors of all things vegan, natural, and cruelty-free, Meow Meow Tweet hit a home run when launching its new Aloe Rose Lotion. 

The email starts with an intriguing subject line: 

We then move on to clear and well thought out content, which draws the eye to the salient points before finishing with a straightforward call to action. 

The email also uses clean, appealing imagery to get its message across. 

The Peloton branding is all about bringing fitness home through intelligent and interactive exercise equipment, and the company knows what it’s doing when it comes to marketing. 

As you can see, the product launch email for the new Peloton Tread wastes no time in telling the reader exactly what they can expect from the new product. 

The email is also clear and transparent about the price of the Peloton Tread—something which many consumers value. 

Finally, the email finishes with a super clear call to action which invites the reader to reserve their Peloton Tread with just a click of a button. 

In 2024, loyalty programs are bigger than ever, as everybody loves to get something for nothing, right?

Frank Body’s product launch email does a few things right, including: 

• Colour —Rather than a bold, in-your-face tone, this email captures attention through its more subtle and sophisticated shade.
• Imagery —Even without the text, the image used in this email tells a story. 
• Excitement —This email does a good job of creating a buzz about its product.
• Value —The email promises undeniable value to the reader.

These days lots of people are concerned about chemicals in the food that they eat—and the things that they drink. This includes alcoholic drinks like wine and beer which traditionally contain chemicals (and don’t always state ingredients on their labels as other types of product do). 

In this product launch email, Alit gets straight to the point with its blunt headline of ‘No Chemicals.’ This is clever because it grabs attention with a complete lack of ambiguity. The email also speaks a little about the company’s ethics, drawing on the reader’s empathy and shared morals. 

Next, the email uses colour to match the bottle’s tone to portray the rose wine’s distinctive shade. Lovers of this kind of wine will instantly be attracted to this pretty pink shade and be incited to read on.

Finally, this product launch email inserts a sense of exclusivity with just a hint of FOMO (fear of missing out) before finishing with a strong and decisive call to action. 

Nutrition brand Soylent is known as a powerhouse for health drinks and powders, which is extremely trendy right now. 

It’s clear from this product launch email that Soylent knows its market as it uses a touch of cheeky humor, which many of its readers will relate to. Tone is incredibly important in an email, and while sometimes a more formal approach is best, Soylent clearly knows its customers well enough to understand that they will appreciate this jokey tone. 

This email also wins on creating curiosity and excitement—the reader can’t help but wonder about what this news might be. 

This buzz and excitement are brought together with a straightforward design that doesn’t detract from the most important part of the messaging—the text. While some may feel that the design is, in fact, too plain, the beauty of this is that the branding is instantly recognisable to Soylent’s customers who don’t need all the bells and whistles to know what the email is about.

Hey, I’m new!

The entire point of a product launch email is to shout, ‘This is new—and you want it’ from the rooftops. As this article has shown, there are a few ways to do this and also a few rules to follow to ensure success. 

Always keep the reader front and center when crafting your product launch email. Many marketers make the mistake of trying to be too clever with their messaging, which can often create confusion. 

Instead, look at your messaging from the recipient’s perspective —what do they want to see, and what do they want to know? By following this simple rule, you can eliminate any gimmicks and create a dialogue that will actually resonate with your customers. 

Finally, never stop testing your emails. Marketing, like people, changes all the time, and you need to keep up if you want to grab your customers by the inbox and avoid your hard work being sent to the trash.

About the author

Nicci Rae-Jones

By Nicci Rae-Jones , author, copywriter, and PR professional.

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