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Young Architect Guide: 8 Ways to Make Better Concept Models

There’s nothing wrong with the usual foamcore, chipboard or blue foam models, but there’s a whole world of ideas out there..

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Concept models are a great way to shape a project at critical moments. They can be used as sketches to start things off, mid-process tests to elaborate or refine an idea or as physical diagrams to distill a project for final presentations. A good concept model complements more detailed models and drawings. It’s a succinct summary, the well-phrased sentence that sums up a novel, the basic principle that keeps an experiment on track. Not only do they help explain a project to a client, professor or teammate, but they can reframe your ideas for yourself, particularly if you step outside your usual model-making habits and try a different technique or two.

There’s nothing wrong with the usual foamcore, chipboard or blue foam models, but there’s a whole world of ideas out there. Here are eight techniques to consider as you craft your next concept model at school or in practice.

(Left) paper cutout by Vjeko Sager. Photo courtesy Vjeko Sager . (Right) Your House by Olafur Eliasson. Photo courtesy Osar .

1. Stack Paper

Sometimes all you need to elegantly communicate an idea is to use a single sheet of paper. Artfully folded or cut, paper can be an economical means of exploring a surface’s form (and not just the Gehry kind). Stacks of paper can be carved into or bound together, creating an unexpected feeling of depth.

(Left) A Gathering of Resonant Vessels — inspiration for the National Music Centre of Canada by Allied Works . Photo courtesy Allied Works . (Right) Light by Asa. Image courtesy Asa .

2. Cast Concrete

Casting can seem cumbersome because there are so many steps and it is often really messy, but it’s one of the simplest ways to create a truly monolithic model. With a little finesse, it is possible to get almost any finish you could want. You can make a mold out of almost anything, provided you coat the surface in petroleum jelly or some other water-resistant material, and inexpensive concretes are common in art or hardware stores. Spray-paint it gold and watch your idea shine.

(Left) Embedded Space — inspiration for the Clyfford Still Museum by Allied Works . Photo courtesy Allied Works . (Right) inspiration for the Musée Cantonal des Beaux-Arts by Allied Works . Photo courtesy Allied Works .

3. Carve Timber or Cork

Carving is another way to produce a monolithic model, but this one’s a little trickier. Finely finished carvings require a sculptor’s touch, but with a little patience, even a novice can produce something with a rough-hewn worn look. Wood’s the most obvious material, but plaster or cork are workable, too.

(Left) model for the House of Culture and Movement by MVRDV . Image courtesy MVRDV . (Right) model for theICC International Criminal Court by OMA . Model by Werkplaats Vincent De Rijk . Photo courtesy Werkplaats Vincent De Rijk .

4. Cast Resin

Resin’s pretty tricky to get right, but it can really pay off. There are a lot of finicky steps, from dying and mold-making to curing and finishing, but the end result can be phenomenal. If you can afford it, sculpted resin models are dazzling showstoppers.

Study models for the ICA by Steven Holl Architects . Images courtesy Steven Holl Architects .

5. Harness 3D Printing

3D printing can be expensive, and the digital file prep can be time-consuming, so printing is usually used for highly resolved, detailed presentation models, but it can be a great way to clearly isolate complex formal ideas. More sophisticated color printers can add a rich diagrammatic layer of information.

(Left) model by Díaz & Díaz Arquitectos . Image courtesy Díaz & Díaz Arquitectos .(Right) model of PNCA ArtHouse by Lever Architecture . Image courtesy Lever Architecture .

6. Add Lights

Nothing is more dramatic than a glowing model. If you’re working with opaque materials, you can use an internal light to show openings or cracks in the massing, and if you are working with anything translucent, like plastic or resin, a well-placed light can turn your design into a luminous jewel.

Models for Three Museums and One Square by Christian Kerez . Photo courtesy Christian Kerez .

7. Create a Series

Rough concept models can be great because they let you quickly sketch out a lot of different options. If you try out a handful of different materials and techniques and present them together as a sequence, they can give your presentation richness and charm.

(Left) Found Architecture by Sou Fujimoto . Photo courtesy Sou Fujimoto . (Right) Solstice Pavilion model by Takk Architecture . Photo courtesy Takk Architecture .

8. Use Found Objects

No one said a pile of potato chips couldn’t be a building. No one probably ever thought that needed to be said. If you’re really in a rut, reach for the last thing you would expect to see on a model stand. The results might literally be garbage, but at least they will be something you haven’t tried before, and eclectic but carefully curated assemblages can give your model and presentation a clever sense of humor that’s pretty hard to get out of sheets of white foamcore.

Top image: Sou Fujimoto concept models; via West Kowloon . Enjoy this article? Check out more of our Young Architect Guides:

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Conceptual design: Definition, step-by-step breakdown

Delving into the realms of product design reveals a meticulous journey comprising distinct stages, each playing a crucial role in transforming an initial spark into a tangible masterpiece. At the heart of this creative process lies the pivotal phase of “conceptual design.”

In this article, we embark on a comprehensive exploration of what conceptual design entails, how it shapes the foundation of successful projects, and its profound impact on user experience and product development. Join me as I illuminate the steps that give rise to innovative and captivating designs.

The importance of process and documentation for conceptual design

The first sketches are minimalistic — what do we do.

Identifying the problem or service required
Internal analysis: To understand the client, its brand, and audience
External analysis: Examining competitors
Creative thinking methods for Conceptual Design
Sketching concept drafts
Develop your prototype

What is conceptual design?

Conceptual design creates a framework for an idea before actualizing it as a design. The core duty of a conceptual designer is to creatively manifest a client’s ideas. Concept design constitutes the foundational phase of the creative product design process, encompassing initial stages where designers lay the groundwork for the entire project (production-ready design).

An idea serves as inspiration, while the design process functions as a tool. Transforming a basic idea into a tangible product is a complex endeavor. Although it’s tempting to envision a scenario where a mere idea magically results in a complete design, this approach often spawns more questions than answers. Bugs and inconsistencies can abound due to missing steps that underpin the product itself. These steps include:

Understanding the product, its ideas, and goals
Identifying advantages and weaknesses to competitors through market research
Defining the target user (user persona)
Outlining tasks the product should accomplish and its responses to user actions (acceptance criteria)
Considering monetization strategies
Determining the number of features for the MVP and subsequent launches within a reasonable timeframe
Crafting information architecture and user flows for various scenarios

Conceptualization comes into play as we approach the creation of the first wireframes. Here, we make decisions regarding whether to build upon existing frameworks or start from scratch. Each of these stages holds significance, instilling confidence in the designer that all aspects have been accounted for.

Can we omit the concept design phase and directly create the final product? No, it’s not possible to bypass one for the other. The conceptual design phase is pivotal because it’s during this stage that truly original, creative ideas emerge. Essentially, a concept serves as a blueprint, which is evaluated by the team responsible for executing product design, leading to the realization of a final product.

Throughout various design stages, challenges and obstacles surface. Armed with a well-laid plan, you’re better equipped to face these obstacles head-on. Time often elapses before initial design drafts, and clients may grow impatient, believing they’re paying for idle time. It’s essential to articulate the need for preparatory work as the foundation for a solid structure.

Based on the information they gather, the designer constructs an information architecture. Following the path of “product idea > user persona needs > solutions > successful implementation > goal achievement,” the designer incorporates all scenarios and acceptance criteria. With a foundational understanding of basic product functions, the transition to initial wireframes is viable.

And now we come to the second stage, with its pitfalls and difficulties.

Various types of design sketches exist, but during the creation of initial sketches, the emphasis isn’t on UI design but rather user experience. While you can refine the visual aspect indefinitely, releasing a product with poor UX guarantees failure.

In today’s world, users possess limited patience. Particularly for new products vying for a share of the market, clarity is vital. As users grow ever more discerning, the product should meet needs swiftly, effortlessly. While technologies like AI and personal assistants aid this, they don’t negate the importance of UX design.

Over 200k developers and product managers use LogRocket to create better digital experiences

This is where the role of a UX designer becomes paramount. They orchestrate the logic, define inputs and outputs for various scenarios, and establish hints for users along with system responses to diverse actions. Maximizing user engagement with minimal actions and swift, effective issue resolution is the goal.

This paves the way for discussing conceptual design in greater detail and sequence.

The stages of conceptual design

Visualize this design process as a tool utilized by the team to articulate key design ideas and their visual expression. Conceptual design aids in determining the desired UI design sought by the client; envisioning the final product’s appearance; and gathering feedback from the target audience.

For UX designers, conceptual design offers a gateway to delve into abstract concepts, proficiently communicate ideas, and evoke emotions in the audience. A production-ready design is one that users will interact with.

Conceptual design embodies an exploration phase wherein designers generate and cultivate abstract ideas that shape the project’s trajectory. Across various design disciplines, it lays the foundation for a product’s aesthetics, functionality, and user experience. By presenting a comprehensive and succinct concept design definition, it enhances SEO and draws the appropriate audience to the work.

Achieving success in conceptual design hinges on comprehending the design’s intent and vision. It entails defining core principles, aesthetics, and goals that steer the entire design process.

Let’s get into these principles so you can better understand the conceptual design process.

1. Identifying the problem or service required

In the realm of conceptual design, the initial steps lay the groundwork for innovative and purpose-driven solutions. This phase revolves around identifying the specific challenges that need addressing and defining the project’s purpose and objectives. A series of fundamental questions guide this process:

Why is this project needed? (The design process begins by uncovering the motivations and driving forces behind the project)
What is the purpose of the project? (Each project has a distinct purpose, whether it’s enhancing user experiences, solving a particular problem, or introducing new functionalities)
What problem is it intended to solve? (By pinpointing the challenges and obstacles to overcome, designers can formulate innovative solutions that directly address the issues at hand)

It is very important to define the problem your design is supposed to solve or the specific goals it wants to achieve.

A concrete example

Imagine a scenario where a client is a company specializing in creating laser-equipped guns for paintball events. When a player hits a target, laser beams create hit marks and tally points on a specialized “target” vest.

However, the company faces a dilemma. While paintball appeals to various age groups, it is often associated with images of violence, which clashes with the company’s aim to cater to a broad, family friendly audience. The company maintains a brand identity that steers clear of violence-related imagery.

In this context, the problem statement crystallizes:

Paintball, a sport with diverse forms and equipment, attracts participants from different age groups. However, its association with violent imagery is incongruent with the company’s inclusive approach, especially when catering to youth. The challenge is to redefine the image of paintball, highlighting the excitement and strategy it offers without perpetuating negative associations.

The role of a concept designer in this scenario is pivotal. They are tasked with crafting a website concept that not only effectively promotes paintball equipment but also addresses the company’s branding concerns, ensuring an inclusive and appealing tone.

By grasping the essence of the problem and aligning it with the brand’s values, the concept designer sets the stage for a design solution that not only meets functional needs but also resonates with the desired audience.

2. Internal analysis: To understand the client, its brand, and audience

Once you formulate a problem statement, define the customer, brand, and audience. Address the following questions:

Who is your customer? (brand story)
What is the mission? (brand personality communicated to the industry or market)
Who is the target audience?
What does the target audience expect in the design?
What innovative ideas will distinguish the brand?

Grasping these elements facilitates the conceptualization process, aiding in the exploration of concept design possibilities while highlighting potential limitations. It is the duty of the conceptual designer to integrate client branding effectively to meet both the client’s and their audience’s expectations.

3. External analysis: Examining competitors

The foundation of concept design rests on research and inspiration. Designers must collect data and study precedents to craft their concepts. There’s a trove of information in what has come before; competitors can teach you what does and doesn’t work.

You need to address queries such as:

Which strategies are competitors employing?
How are they attaining their objectives?
Which features and functionalities differentiate them from you?
What do your competitors possess that you don’t?

Carrying out internal user tests on competitors’ apps and assessing which ones prove most effective is crucial. Investigating competitors also yields insights into industry norms. This empowers you to identify areas lacking effectiveness and to implement optimal strategies for your client’s business.

An indispensable tool for competitive analysis is the moodboard. As you transition from concept to final design, these sources of inspiration will guide your entire team in realizing your vision.

4. Verbal presentation or brainstorming

Transforming a concept into meaningful substance necessitates defining your concept, putting it into words. This phase is commonly referred to as brainstorming, during which you articulate your concept verbally. Organize your thoughts and ideas within a structure that can be utilized to evolve your concepts. This step encompasses brainstorming, mind mapping, free association, and delving into analogies. You’ve probably given all of these a try at some point!

Creative thinking methods for conceptual design

Brainstorming.

Brainstorming stands as a creative technique harnessed to spawn a plethora of ideas and concepts pertaining to a specific topic or issue. Foundational brainstorming techniques include:

Classic brainstorming : a collective of participants convene, offering unfettered ideas on a designated subject
Brainwriting : participants jot down ideas on paper or digitally, sharing these records for further additions
Reverse brainstorming : participants try to magnify or forge a problem. Subsequently, these issues are appraised as a source of ideas for potential solutions
SCAMPER : this is an acronym that can help generate new ideas based on existing concepts. Substitute, combine, adapt, modify, put to another use, eliminate, reverse
6-3-5 brainwriting : six contributors each record three ideas on paper, subsequently passing on these sheets to successive participants who further refine or expand on the notions posited by prior contributors. This cycle repeats six times

Mind mapping

Mind mapping is a method for visually representing an idea in diagrammatic form. The central notion is positioned at the core, while related concepts are positioned on branching limbs, culminating in a tree-like structure. Designers frequently employ this in the initial design stages. This technique catalyzes idea generation, concept organization, visualization, and a comprehension of relationships and data arrangement before delving into more intricate design phases.

Free association

Free association represents a method of unimpeded associative thought, permitting designers to generate ideas grounded in personal connections and the subconscious. Initiated by a central word or phrase, this approach involves enumerating words linked to it either as a list or branching off the main term (mind map).

The objective of this technique is to aggregate interconnected thoughts into a unified entity. This method proves valuable in crafting logos and product names. By avoiding excessive analysis, you continually record significant words that surface until you have a full list.

For instance, if you choose “game,” it could be followed by terms like “excitement,” “competition,” “smile,” and “laughter.” From a design perspective, you can use these words through vibrant color combinations, bold fonts, and maximalist design approaches.

Furthermore, the construction of words can serve as a catalyst for generating design attributes (for the subsequent step) that mirror the essence of the concept.

Ultimately, it proves advantageous to consolidate these interrelated ideas into a coherent sentence or phrase that encapsulates the concept and its objectives. This practice bolsters the concept’s cohesion throughout the design journey.

Exploring analogies

Exploring analogies constitutes a technique for deriving inspiration and comprehension by dissecting and linking akin or comparable objects, processes, or ideas.

This necessitates exploring other products, interfaces, or processes that might share similarities with the project at hand
Gain insights into how these entities tackle challenges, offer usability, and generate appeal
Scrutinize their successful facets, identifying avenues for enhancements applicable to your own interface

5. Sketching concept drafts

The evolution of concepts from abstract ideas to tangible design elements is a crucial process. We employ techniques like:

Storyboarding
Prototyping
Crafting moodboards

Once you’ve comprehended the project’s goals and necessary features, it’s time to give form to your ideas. Begin by outlining your concepts, sketching out layouts. Low-fidelity sketching on paper is a straightforward way to bring your ideas to life. Consider multiple options and arrangements (ideally three variations).A tried-and-true approach involves generating several smaller thumbnails that fit on a single page for effortless comparison and analysis.

Visual research serves as the graphical counterpart to verbal research and brainstorming. At this juncture, detailed refinement of initial sketches isn’t necessary. The primary objective is to visualize your concepts effectively.

This stage is pivotal because even though you might feel you possess a clear mental image of your concept, its appearance on paper is the ultimate test of its viability. Once you have a couple of sketches that resonate with you, transform them into more comprehensive, detailed renditions.

6. Develop your prototype

Designers are tasked with crafting designs that evoke specific emotions and heighten user experiences. This involves acquiring a deep understanding of diverse design elements such as:

Texture and lighting
Experimentation with varied design techniques and materials

Concept design affords the opportunity to experiment with diverse design facets like proportions, layouts, and user engagement, culminating in a harmonious whole. Striking a balance between bold concepts and feasibility ensures that your conceptual designs are primed for transformation into tangible products.

Once you’ve etched out initial sketches, it’s time to produce a more intricate representation of your design. This is where prototypes or mockups come into play — models that can be scrutinized and critiqued by others. Perfection isn’t a prerequisite; these are blueprints, not final products. However, they should offer your client a clear grasp of the eventual design’s appearance.

Prototypes undergo testing by real users, and the ensuing feedback is pivotal in refining the interface and identifying potential issues. If the feedback is less than favorable, revisiting previous steps to devise improved solutions is par for the course. This iterative process is characteristic of the conceptual design journey, though it may necessitate several rounds of iteration.

Conceptual design is a dynamic process, demanding continuous refinement grounded in user and stakeholder feedback. Seek feedback early and consistently to guide design choices throughout the entire process.

In conclusion, conceptual design stands as the cornerstone upon which triumphant projects are erected. Employ research and creativity to master the art of concept design, thereby enhancing your product development process.

Efficient communication and presentation of concept designs play a pivotal role in garnering support and comprehension from stakeholders. Design compelling presentations, employ storytelling techniques, and harness the power of visual storytelling to effectively convey your ideas.

The conceptual design process constitutes a pivotal juncture within the product design and development trajectory. For UX and UI designers, the conceptual model serves as the maiden step in articulating the system’s intended functionalities to users.

Header image source: IconScout

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5 Rules for Concept Presentation

Poor presentation can kill promising ideas too quickly.

We can all agree on this – the hardest part of design is presenting our work. For many designers, the fear of presenting to a client is the thought that your presentation can either make or break the deal . The way an idea is presented plays a huge difference in helping clients see from our point of view, to better describe our design solution.

At JIN Design, we follow a 5-rules guide when doing concept presentation. For aspiring designers out there, pen down a tip or two! ? Our rules might just come in handy for you one day.

1. Present in context

The biggest mistake to make in concept presentation is to describe all the visual features of the interface design. Yes, client does want to see how beautiful the website or app interfaces is , but they care more about whether your proposed design can solve their problem and meet their business goal.

The first step of presentation is to show the client that you understand the problem that your design is intended to solve. Focus on the meaning behind the design instead of talking about the aesthetic.

At the start of every concept presentation, we will always show the project scope and the list of problems we will be solving (which shall be established at the start of the project) , to align with the client’s thinking and set their expectation. Personally, I like to name my concept – this sets the context of my idea and provide a clear line of my design strategy.

“Aesthetic presentation should only focus on the the key elements that support the success criteria of your design.”

2. Always present in person

One time, due to the client’s busy schedule, we were only able to send our design prototype through email and the feedback received were less than desirable. There were so many questions that we could have answered directly, if a formal presentation was set.

From there, we learned our lesson and told ourselves that we must not allow such situation to happen again!

It’s a presentation. We need to be present – in person – to provide clarity and convey our concept clearly. Sending out the prototype or presentation changes the way we want our work to be presented as we have no control over how the client look at our design.

Furthermore, in a physical presentation, you will be able to guide your client to give you the relevant feedback and meet your goal of the meeting to confirm a certain subject matter, instead of just getting feedback on colors, typefaces and all the other stuff you may not want.

3. Be prepared

Being able to present your idea clearly and achieve your goals require a lot of planning and rehearsing.

Prepare a well-designed & nicely branded presentation template with a clear agenda and content structure to bring your client through your thought process. Don’t just throw in your wireframes or mock-up screens and assume your client know what that is. To avoid confusion, include some short notes in your slide, and explain to them in detail during your presentation.

4. Keep the bigger picture in mind

When gathering feedback after presentation, don’t get drowned in the sea of details like corner rounding, colours they dislike or other wild ideas they want try out.

Even with a strong opinion that their feedback and suggestions will not work, explain clearly your thought process instead of rejecting their opinions upfront. Try to explain to them on what might happen and the potential risk, if their suggestion is implemented, before offering them another solution. Put your design in context of the bigger picture and address how your design serve the business goals/meet the user requirements effectively.

5. There’s no need to present multiple design concepts

Unlike other design agencies, we are not in the favour of presenting multiple designs. We believe that the reason a client hire us is because we are the expert in designing a solution for their problem. Educate and advise your client on why your approach is the best in meeting their business goals/the user requirements.

Presenting multiple options may work against you and serve as a disservice to your client – it is as if leaving it up to the client to make the decision, rather than saying “we are the experts, we know best”.

You may wonder – Yunying, how can you be so confident of your design solution? how can you be so confident in explaining all the design decisions made and why you took certain approaches?

Well, if you’d like to know, stay tune to my next blogpost!

17 Oct, 2017

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Boxes and Arrows

The design behind the design

How to Make a Concept Model

I can draw.

I went to art school. I studied painting until I fell out with the abstract expressionists and switched to photography. But I can draw.

What I cannot do is diagram. I always wanted to. I have models in my head all the time of how things work. But when it comes time to make a visual model of those ideas, I can’t figure out to to represent them. I find myself resorting to pre-existing models like four-squares or the Sierpinski triangle (I dig fractals.) For example:

Other than the oh-god-my-eyes color choices, my social architecture diagram has deeper problems. For example, the ideas in it are limited to threes within threes because that’s the form triangles take. The model served to communicate my ideas well enough for the sake of my workshop, but… shouldn’t form FOLLOW meaning? If I had more than four elements for any section, I’d have to either collapse two, or fudge it in some other way. I was sacrificing accuracy for consistency. But I didn’t know how to make to make it better.

A concept model is a visual representation of a set of ideas that clarifies the concept for both the thinker and the audience. It is a useful and powerful tool for user experience designers but also for business, engineering, and marketing… basically anyone who needs to communicate complexity. Which is most of us, these days.

The best known concept model in the user experience profession is probably Jesse James Garrett’s “ Elements of User Experience .” The best known in start-up circles is the lean startup process . Both of these models encapsulate the ideas they hold in such a memorable way that they launched movements.

If you wish to clearly present a set of ideas to an audience and represent how they fit together, a diagram is much more powerful than words alone. Dan Roam points this out in his latest book, Blah Blah Blah :

“The more we draw, the more our ideas become visible, and as they become visible they become clear, and as they become clear they become easier to discuss—which in the virtuous cycle of visual thinking prompts us to discuss even more.”

Concept models can serve many purposes. You can use concept models to show your teammates how a complex website is organized before the site is built…

… or to help teammates understand how the site currently works…

… or to show end users how a service works, to help sell it.

I teach user experience design, and my syllabus always includes concept models. Students of mine who do a concept model before working on the interaction design and information architecture always make better and more coherent products. The act of ordering information forces them to think through how all the disparate elements of a product fit together.

You can imagine how excited I was to take the Design for Understanding workshop at the 2014 IA Summit . Partly because I will go see anything Karl Fast or Stephen P Anderson talk about and having them together is Christmas come early. But mostly in hopes of learning a way to make a good concept model.

The workshop was brain-candy and eye-opening: They covered how the brain processes information and how ways of interacting with information can promote understanding. BUT I still couldn’t make a model to save my life. I didn’t know where to begin!

At lunch, Stephen was manning the room while Karl grabbed food for them. I had been struggling with a model for negotiation I wanted for a talk I was presenting later in the program. Seeing Stephen idle, I pounced and begged for help.

Stephan P. Anderson is author of Seductive Interfaces and the upcoming Design for Understanding . He’s also a patient soul who will put up with ham-handed diagramming and ridiculous requests. He started to sketch my model and tell me what he was thinking as he drew. Then I had my bingo moment: Stephen had forgotten what it was like not to know how to begin! This happens to all experts. After a while some knowledge is so deeply embedded in their psyche they forgot what it was like not to know. They then teach the nuances rather than the fundamentals.

I suggested we do a think aloud protocol while he made a concept diagram; he would draw, and I’d prompt him to talk about what was going through his mind. He was excited to have me reflect his thinking back to him so he could become a better teacher as well. We arranged to have a sketching session after the workshop.

Later in the day, we met in the quiet hotel bar with wine and a sketchbook. I asked him what he wanted to draw. “Do you have something you are working on?” he asked. “That way I can focus on the model, rather than rethinking the ideas.”

Did I have a model I was struggling with? Always! I shared my new theory of the nature of digital products. I’ll be writing that up in another article when it’s done, but for now, the short version is that one must iterate through the elements of digital design, which include the framework, interactions, information structure, and aesthetics. But a product doesn’t become an experience until a person interacts with it; your design cannot be known until you see what happens when a human shows up.

Stephen’s first step was to ask me about my goal for the model. I said it was for students and young practitioners to understand the interdependencies of the elements, so they have a more iterative approach. And for critics to be able to understand why things are different, both good and bad.

Next, he did what I’d call a idea inventory. He brainstormed more elements that might play into the model. He made sure no ideas were left out. He made notes of those he suspected might be important in the margins. He sketched as he thought, sometimes just making meaningless marks, as if warming up his hands.

He then carefully asked about each element in my theory, making sure he understood each. What was an information structure and what was a framework and were they different? I ended up telling a little story about a product to make sure he got what I was explaining. I began to draw too, encouraged by his easy scribbles.

Finally, Stephen noted the relationships of the items to each other. Were some things subsets of others? Were some overlapping, or resulting?

Once he knew what each item was, and how they were related to each other, he began to sketch in earnest. He said, “I always start with circles because edges mean something. They mean you have four items, or five. Circles leave room for play.” His circles quickly became blobs and then shapes.

I don’t know if he’d normally talk to himself out loud when not encouraged to do so, but it was fascinating to to hear him free associate concepts, then draw them out. A string of concepts became a string of beads; moving through an experience became moving through a tunnel; intertwined ideas were a braid. Any important idea got a drawing.

Each time he completed a mini-model, he’d evaluate what was missing and what was working and take that insight to the next drawing. He made dozens of these little thumbnail drawings.

Stephen said, “one shape leads to another…a single word sparks a new representation—we’re always ‘pivoting’ from one thumbnail to the next…”

He pointed out what concepts were left out, or where they could be misinterpreted.

“You want to avoid 3-d, because it’s fraught with problems. You want to be able to sketch it on a napkin.” —Stephen Anderson, on keeping in mind the model’s goal

At one point, he became tapped out, and we spoke of other things. We stared out the window at the harbor, and I drank some of my wine, forgotten in the excitement of drawing and talking.

Then suddenly he started in again and produced a flurry of new drawings. I realized resting and mulling was important too. I was a bit annoyed with myself. An article doesn’t come out perfect in one writing session. Why should I expect a concept model to just materialize?

Finally he came to a stop, several pages filled with a jumble of images. We didn’t have a model, but we had many good directions. As we finished our drinks and headed toward the opening reception, Stephen told me, “You gotta get Dan Brown to do this, too.”

Dan M. Brown is best known in the user experience design community as author of Communicating Design and Designing Together . Both books benefit greatly by clear and succinct conceptual models, and the former even talks about how to use them in the design process:

Purpose—What are concept models for? There really is only one reason to create a concept model: to understand the different kinds of information that the site needs to display. This structure can drive requirements for the page designs, helping you to determine how to link templates to each other. With the structure ironed out, you might also use the model to help scope your project—determining what parts of the site to build when.

Audience—Who uses them? Use concept models for yourself. Ultimately, they are the most selfish, introspective, and self-indulgent artifact, a means for facilitating your own creative process.”

–Communicating Design: Developing Web Site Documentation for Design and Planning 2nd Edition, Dan Brown, 2010

Clearly, a guy I should be talking to!

The IA Summit was held in sunny San Diego in a hotel with not one but two swimming pools, so Dan had brought his family with him. When I asked him if I could watch him draw a concept model, he said, “I’m at the coffee shop with the boys around 6:30 every morning.”

You take what you can get.

The next morning Dan settled the boys in a corner with books, pastries, and an emergency iPad, and we got to work. We agreed he’d model the same concept, to control for variations. By now I had created a formula for the idea: (F+In+Is+Ae)+P=E. Framework, interactions, information structure, and aesthetics plus a person makes an experience. I was modeling in words as my friends were modeling in pictures.

I took Dan through the same story of an iterative product design process, since it had helped Stephen. I sketched it out. I felt like my hands were waking up from a long sleep, and they were eager to hold a pen now.

As I spoke, Dan wrote down key ideas and also began to scribble. He used the same process as Stephen: collecting the concepts then inspecting them for hidden complexity.

“A question I ask myself is ‘what needs unpacking?’ I can’t diagram an idea until it’s clear in my own brain.” —Dan Brown

He then took each concept and free associated all the sub-elements of the concept. He drew them out loosely, mind-map style.

Dan also started with the goal and wrote it out across the page.

He also asked explicitly who the model was for. To draw, he needed to visualize the audience. This reminded me of a recent presentation workshop at Duarte where we literally drew pictures of our audience. No work can be good unless you know who it’s for.

Dan made sure he didn’t carry anything in his head: All ideas were put on paper as a note or a sketch. When he had to turn a page, he ripped it out to lay it next to the other pages. I realized how critical it was to have plenty of room to see everything at once. I saw the same technique of storytelling and drawing of ideas.

Around now, Stephen joined us. He was excited to see what Dan came up with, enough to also climb out of bed at the crack of dawn. I listened as the two diagrammers discussed the poster session and the strengths and weaknesses of the ideas that had been presented.

Dan said, “You can look at people’s posters and see their process. They are so close to their own narrative…In one poster, the key framework was rendered in a very pale text. It was a good story, but there are things you want to jump off the page. For her, my guess is those steps were so self-evident she didn’t see need to highlight them.”

You have to have a beginner’s mind to explain to beginners.

“Speaking of beginner’s mind, so much of my design process is to throw it all out start all over again.” —Dan Brown

Now Dan began to model the concept. He emphasized the importance of sticking with very simple geometry–circles, squares, triangles, lines–not fussing with trying to find a perfect model at the beginning, just exploring the ideas and their relationships.

He also mentioned he begins with any concept in the model and doesn’t worry about representing order at first. He starts with what catches his interest to get familiar with the ideas.

Dan then deviated from Stephen by seeking the focal point. What concept held all the others together? What was the most important or key idea? He tried out placing one idea, then the other, in the center to see if felt right.

After scrapping one bowtie model, he paused. “I sometimes retreat into common structures and see how these common structures might speak to me. For example, time is one of those fundamental aspects, so I ask myself: How much do I need to show time here?”

He demonstrated by drawing swimlanes and sketched the ideas and their relationships in time.

“Are there other elements you often look for, like time?” I asked

“People,” he replied. “People and time are familiar concepts, easy for an audience to relate to. By using them as a foundation for a model, I’ve already made it easier for people to ‘get on board.'”

He stared at the paper, deep in thought.

Stephen then pointed at the page. “What Dan did here,” he said, poking at where Dan wrote out goal and audience, “I did also but didn’t externalize. I was holding it in my memory, but I like having it on the paper better.”

Eventually Dan, too, was tapped out, and his sons began to play Let It Go on the iPad at higher and higher volumes. He separated his sons from the electronics and left to prepare for the swimming pool.

After Dan, I knew I wanted to try to get one more person to model. Since I was lucky enough to be at a conference full of diagrammers, I chased Joe Elmendorf of The Understanding Group . He had just given a talk on Modeling for Clarity that my friends were raving about. And, with my luck still holding, I got to have breakfast with him. Happily, at 8 am this time.

Again, I saw what were becoming familiar concepts (inventory, inspection, relationships, then talk-draw.) I then focused on how he differed from Stephen and Dan. He choose to use the title of the diagram as an element. He did not iterate as widely as Stephen. He was the first person to argue with me about the validity of my theory, which was a great way to understand it (and benefited me by making it better!).

As well, he reinforced something Stephen had mentioned in his workshop and that Dan was obviously doing: Joe had a large mental library of typical models to draw upon, which got him started. Stephen keeps a Pinterest board full of inspiration, if you want to start your own “lego box” of models.

Overall, there were so many familiar patterns I saw in his approach, the differences were more interesting than important. I had my answer. I knew how they did it.

Although Dan declined to diagram for me, claiming brain fatigue (a reasonable claim at this year’s Summit) he pulled up a chair and sat sketching next to us. It was companionable, to sit and talk and draw ideas. We moved back and forth from discussing life to discussing the ideas, teasing, joking, drawing. As we chatted, I realized this was a part of the secret. You need a thinking partner. Sometimes it’s paper, sometimes it’s friends; but it’s best when it’s both. It doesn’t always matter what you draw, just that you draw.

Dan Willis drawing nearby makes me happy.

Our brains work better when our hands are busy.

Later, sitting in the back of a session, I lobbed a model at Stephen, and he shot back with his own.

Then I saw another step, one which Dan had alluded to when he mentioned the poster with the key point too pale to read: You have to refine the model to communicate effectively. Type, color, and labels are all a key part of the communication process. While the model did stand alone without the color and type, adding those–and most especially getting labels right–made the model more effective.

Life then intervened and this article sat. I was busy with several things, including Lou Rosenfeld’s 32 Awesome Practical UX Tips. Dave presented right before me, and watching him sketch, I realized I just had to get one more diagramming session in. It was not enough to have him comment, I needed to see him draw. I was grateful I did; otherwise, I would have missed a crucial piece of the puzzle.

We hopped on a Google Hangout and he also drew out that same darn design model for me. I saw familiar patterns in his approach: inventory, unpack, relationship exploration. But he added a critical step I hadn’t thought of before: Test the model.

He’s currently writing a book on Agile, and it shows. He said, first design the test, then design the thing. For the model, he suggested using his WhoDo Gamestorming tool as a way to design a test of the effectiveness of the model. He lists who the model is for and what they will do if they understand the model.

Designing a test of the model’s success radically clarified the goals for the model. Testing it would make sure it did what you wanted it to do.

So then I sat down to make a model of how to make models. And it came easily.

Determine the goal: How will the model be used, by whom? What is the job of the model? To change minds, explain a concept, simplify complexity?

Inventory the concepts: Brainstorm many parts of your concept. Keep adding more in the margins as you go.

Inspect the concepts: Are there many concepts hiding in one? Do you really understand each idea?

Determine the relationships: How do the concepts interact?

Decision point: Do I understand the ideas and what I’m trying to communicate? Test: Ask yourself if the model “feels” right. If yes, then continue.

Iterate with words and pictures: Talk to yourself and draw it out!

Evaluate with yourself/the client: Keep making sure the drawings match the ideas you wish to communicate. Don’t punk out early! Rest if you need to!

Decision point: Does my audience understand the ideas and what I’m trying to communicate? Test: Can my audience answer key questions with the model? If yes, then continue.

Refine: Use color, type, line weight, and labels to make sure you are communicating clearly.

The concept model is invaluable. But like so many useful things, it takes time to make.

When my daughter first started drawing My Little Pony, she expected to start at the ears and draw it perfectly down to the hooves. She was angry when it didn’t work that way, and it took some convincing to get her to block out key shapes then refine the whole, and to use pencil before ink. When I sat down to make a concept model, I made the same mistake! I’d start in Powerpoint or Grafio , and expect perfection to flow from my mind.

No more! Stephen, Dan, Joe, and Dave taught me to play, explore, refine, test, and play some more until the result was right. Thank you all!

Now go make a model!

If your hands do not obey your brain, and/or you need more ideas for shapes and relationship models, I recommend Dave Gray’s Visual Thinking School .

3 Steps for a Powerful Design Concept Presentation

After the client signs the paperwork you transition out of the sales and into design implementation mode. Here’s where your design methodology begins.

The kick-off meeting should provide you with a deep understanding of your client. The goal here is two-fold. You really want to get to know who they are and collect the specifics so you begin your creative. This conversation is where intimates of how the design transformation will impact their lifestyle should surface. It’s not about 2 hours to measure everything, but rather spearheading a dialogue exploring details about who they are, the possibilities and what they value.

Fast forward four to six weeks and it’s time to present your ideas.

Your design concept presentation is when you need to bring your absolute A-Game. For your clients, it should feel like their birthday with butterflies in their stomach as they anticipate a gift. Here’s where you show clients that you’ve understood exactly who they are and your reveal of the absolute best possibilities for their space. It’s not enough to deliver an adequate, predictable or mediocre design and it’s not enough to half – fast your delivery of their future space.

The presentation should remove any doubts and provide an emotional yes. With luck, they’ll be so excited that they’ll happily push go and hand over the cheque. ( Who are we kidding? They wire money these days. )

To ace your design concept presentations, you need to do several things: Give yourself plenty of time, take advantage of the best tools available to present your ideas, and get all the details in perfect working order.

Step 1: Don’t Rush

One of the most common mistakes designers make when it comes to the design presentation has nothing to do with the design itself.

It’s failing to leave themselves enough time to do their best work.

Any artist knows the power of looking at their work with fresh eyes. And you can’t get that fresh-eyed perspective without rest periods built into your creative process.

You may know how long it will take to get an initial concept completed; however, if you haven’t scheduled time for rest periods and for the subsequent reworks, there’s no chance that you’ll be showing your client the best version of what you can offer.

[content_upgrade cu_id=”16850″]Your client may think they want to compare multiple options, but it’s better to present one at a time. Learn why here: The Case for Presenting a Single Design Concept[content_upgrade_button]Click Here[/content_upgrade_button][/content_upgrade]

Respecting this rest time is so important. Rest periods bring a stronger design perceptive — a real “wow” factor. They allow time for designers to be intentional with their designs for that particular client.

Mediocrity should not be an option. Delivering unique, outstanding work is particularly important for interior designers who want to cement their brand and carve out their place in the market. (For more, read my post on How to Start Standing Boldly in Your Designs Today .)

The excitement about the project and perhaps the accompanying cash inflow can cloud designers’ judgment as they’re establishing deadlines. Designers may also be concerned with making a good impression on the client and think that a quick turnaround is a good way to do that. It’s easy to be overly optimistic about what any of us will be able to accomplish in any given time period.

Perhaps you’ve heard of this note, underpromise and overdeliver. You’ll almost never regret giving yourself some extra time to make your design presentation even better.

Note: Building extra time into your creative process doesn’t mean that you can stop paying attention to the overall time against the project. Build flexibility into your fee but always be mindful. For more on that topic, check out the full blog post: How to Mitigate the Financial Risk of Spending Hours Trying to Land a Client )

Step 2: Choose Tools Carefully

Some designers start out by presenting storyboards that showcase their inspiration for the project. That inspiration really helps set the tone of what’s to come. As you make your way through inspiration, floor plans, drawings, furniture, fabric, wallpaper, paint suggestions and more – what’s important is that you’ve rehearsed your delivery.

Regardless of how you choose to organize and structure your presentations, you’ll want to use some combination of both physical and digital presentation tools. Which ones you choose will depend on the project itself and on the context of your meeting.

Physical Storyboards and Samples

Physical storyboards are old school. Today we replace your arts & craft project to PowerPoint for PC or Keynote for MAC.

Having samples on hand for things like fabrics, flooring, wallpaper, upholstery and more go a long way toward helping the client understand how the space is meant to look and feel. The ability for your clients to physically touch and move around the various design elements turns this presentation into a memorable WOW factor for them.

[content_upgrade cu_id=”16850″]Learn why it’s better to present one design concept at a time: The Case for Presenting a Single Design Concep t [content_upgrade_button]Click Here[/content_upgrade_button][/content_upgrade]

Step 3: Nail Down the Business Details

The designs themselves may be the most important part of your presentation, but they’re not the only thing you need to get in order to make the best impression possible. Presenting your interior design business professionally will also require getting the rest of your paperwork to be lined up. That means the decorating budget report and the project timeline.

Presentation documents should also include a

Budget – This report should represent an overview of the sum of the items you’ve presented in the design concept presentation.
Timeline – Here’s where we can forecast the project timelines; identifying resources and any potential hiccups.

All of this paperwork should be pleasing to the eye and branded with your logo and personal style. It’s important to have professionally printed copies available. I suggest holding it until the end of the presentation otherwise, you’ll notice the client fast forwarding through the pages and it’s a distraction.

Getting the all the details right reaffirms your client decision in selecting you. It shows them that you are the perfect interior design firm for them.

[bctt tweet=”The design may be what the client is paying you for, but the details in the paperwork can close the deal.” username=”idmasterclass”]

If you want to speak with me directly about how to improve your presentation process, I’d love to help. I have availability for one-on-one coaching and “mastermind groups” where driven, talented designers meet to keep themselves on track and compare best practices monthly. Contact me to learn which services might be right for you .

3 Steps for a Powerful Design Concept Presentation via Interior Design Master Class

Architecture Concept Models

Updated: February 15, 2024

Architecture concept models form a fundamental part of the architectural design and development process and as described here in our on “ how to develop architecture concepts ”, they can provide a quick and effective method of testing ideas and investigating site constraints.

As we discuss below, a concept model can be created out of just about anything and be as simple or complex as it needs to be. This provides the architect and/or designer with the opportunity to expand their thinking and methods of working way beyond the standard sketches , drawings, and 3D models that are more commonly produced at this stage.

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A concept model can be used to enforce a thought process, emotion, feeling, sketch or even a piece of writing ; helping to describe and communicate the thinking processes of the architect/designer to the client, design team, colleagues, tutors or even just to themselves.

Even with today’s many means and methods of presenting architecture, physical architecture models still provide one of the most powerful and engaging presentation techniques, and concept models are no different.

Model making at this level and stage in a project provides a very loose and tactile method of working, which above all else is fun (and so it should be!). As your project develops so too will your working methods, and so enjoy this stage while it lasts …its one of the best bits!

In this post we will describe the process behind creating a concept model and look at the various types and methods that can be used.

How to use and create a concept model

The uses of an architectural concept model can be narrowed down to just three areas; Concept Creation, Concept Development, and Concept Presentation.

– Creation

Concept creation is solely about experimenting and testing. The beauty of working with concept models is that they can be as fast and loose as you want them to be, and can be created from just about anything.

Equally they can be inspired by anything, and with their relative simple means of creation can also be initially very quick to make, and therefore if an idea isn’t working, it can be quickly set aside without too much time lost.

You can create as many abbreviations as you like or just adapt a singular arrangement …everyone’s processes are different.

– Development

Once an idea gains traction it’s time to develop and take it as far forward as it will go.

During this stage and in preparation for the next one (presentation) it can be extremely beneficial to keep and record each development, as this will later help communicate your chosen idea.

Your models should be pushed, pulled, stretched, rotated, taken apart, reassembled, simplified, mirrored …anything you can think of that may help with your projects and ideas development.

…and or course experiment with as many different materials as you can, until you find the correct fit.

– Presentation

This is key. In any given situation and particularly in architecture school, you should never present a project for the first time without firstly showing its origins, and this is where concept models become very useful.

As well as being a presentation tool and technique, your models als o create and document a particular time in your design process, that demonstrates the projects progression and the journey taken to achieve the finished product.

At this stage its also not uncommon for a final and more presentable concept model to be produced.

Architecture concept model ideas

Ideas for concept models can come in all manner of shapes and sizes and from all types of materials, in fact the more experimental a model is, generally speaking the more successful it is.

There should be a certain level of interpretation, and they should never represent the final building, (that’s a whole different type of architectural model), but show a piece of it .

Concept models can be used to express any number of your projects elements and/or features, the direction you choose to go down is really dependent on where your concept is being derived from.

However in many cases it’s just about picking one and running with it, and then choosing another, and then another.

For example they can be used to investigate:

Interactions with the site
The vertical and and horizontal planes (plans and elevations)
The external and internal materiality
The outer shell
Circulation (through and around)
Structural features or limitations
Form, proportion and massing
Its orientation

…etc

We have a selection of examples here and as you can see from the below, there are many options to choose from in terms of materiality.

We’ve had a lot of fun in the past with concrete, and often found that the finished product once it has been removed from its mold became more of an artefact than a model.

Making a concept model

Due to the varying nature and level of detail the author can put into their concept models, creating them is really a very unscripted process that can use just about any material and any method available.

Do not however over complicate your models, a good concept model should present one or two ideas really well, and therefore if you have more, then make more models.

We recommend spending as much time in the architecture workshop as possible and just experiment, its one of the best places to be in architecture school or indeed in practice (if you are lucky enough to work somewhere that has its own model workshop).

Aside from the more common model making materials, using materials gathered from your projects site can be useful in helping to understand the context in which your project will sit, and may investigate vernacular methods of construction.

– Paper models

Paper can provide a very quick and relatively easy method of making concept models, particularly where there are curves or folds involved. It can be used in many ways by cutting, bending, twisting and folding, in fact there is a very good by Paul Jackson on this exact subject called Folding Techniques for Designers: From Sheet to Form (Amazon link here )

Paper can also be strengthened by applying and stacking additional layers on top of one another, making it a very adaptable and readily available choice of material.

Examples of paper concept models here

– Concrete models

As mentioned above, concrete is one of our favorite materials to work with when model making, however its not suited to every project nor is it a quick process. Molds must firstly be made and then time must be allowed for the concrete to dry and set before it can be revealed.

But once finished, the objects you can create can be quite special and carry a lot more gravitas that say a card model …just look at the image below.

Textures can be added to the surface of your models depending on what material and how you choose to create your mold, and you can also pigment the concrete prior to casting in any color of your choosing …creating quite a vast amount of variables.

Examples of concrete concept models here

– Cork models

Cork offers something a little different with its uniform surface and texture, and for this reason it is most popularly used as a surface to represented a sites typography. However it can also be carved into and treated much more like a sculpture, if it is bought in blocks rather than sheets.

Examples of cork concept models here

– Resin models

Resin requires a similar technique to concrete in the way of mold making and the curing process, but with a much more labor intensive process required. That said, the final results can be stunning and with its high level of difficulty you may be the only one using this method.

Examples of resin concept models here

– 3D Printing models

3D printing at any scale can be expensive and time consuming, and so in most circumstances it is not suited to the quick of the cuff development models.

It can however be an excellent choice for your final concept model, but be mindful of the price it will cost and the time required to set up the 3D model.

– Wood models

Most workshops will stock an abundance of wood in all manner of shapes and sizes, and so this will be very accessible, as well as being easy to work with.

You will see from the attached examples that when it comes to wooden concept models, the simpler the better.

Examples of wooden concept models here

– Laser cut models

Once the files are set up, this can be a very quick way of achieving lots of united models. The most successful ones are however where the burnt edges have been sanded off, as this provides a much more tidy and natural aesthetic.

– Site objects models

As mentioned above, finding and using objects and materials from your site can really boost your concept models meaning by providing an extra level of relevance. The abstract the better.

So enjoy this process and experiment!

Have confidence in your design process.

Every design project begins with site analysis … start it with confidence for free!.

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Presentation design guide: tips, examples, and templates

Get your team on prezi – watch this on demand video.

Anete Ezera January 09, 2023

Presentation design defines how your content will be received and remembered. It’s responsible for that crucial first impression and sets the tone for your presentation before you’ve even introduced the topic . It’s also what holds your presentation together and guides the viewer through it. That’s why visually appealing, easily understandable, and memorable presentation design is what you should be striving for. But how can you create a visually striking presentation without an eye for design? Creating a visually appealing presentation can be challenging without prior knowledge of design or helpful tools.

With this presentation design guide accompanied by Prezi presentation examples , templates , and AI functionalities , you’ll have no problem creating stunning and impactful presentations that’ll wow your audience.

In this guide, we’ll start by looking at the basics of presentation design. We’ll provide a simple guide on creating a presentation from scratch and offer helpful tips for different presentation types . In addition, you’ll discover how to organize information into a logical order and present it in a way that resonates with listeners. Finally, we’ll share tips and tricks to create an eye-catching presentation, and showcase some great presentation examples and templates you can get inspired by!

With our comprehensive guide to the best presentation design techniques, you’ll be able to develop an engaging and professional presentation that gets results!

What is presentation design?

Presentation design encompasses a variety of elements that make up the overall feel and look of the presentation. It’s a combination of certain elements, like text, font, color, background, imagery, and animations.

Presentation design focuses on finding ways to make the presentation more visually appealing and easy to process, as it is often an important tool for communicating a message. It involves using design principles like color, hierarchy, white space, contrast, and visual flow to create an effective communication piece.

Creating an effective presentation design is important for delivering your message efficiently and leaving a memorable impact on your audience. Most of all, you want your presentation design to support your topic and make it easier to understand and digest. A great presentation design guides the viewer through your presentation and highlights its essential aspects.

If you’re interested in learning more about presentation design and its best practices , watch the following video and get practical insights on designing your next presentation:

Types of presentations

When creating a presentation design, you have to keep in mind several types of presentations that shape the initial design you want to have. Depending on your presentation type, you’ll want to match it with a fitting presentation design.

1. Informative

An informative presentation provides the audience with facts and data to educate them on a certain subject matter. This could be done through visual aids such as graphs, diagrams, and charts. In an informative presentation, you want to highlight data visualizations and make them more engaging with interactive features or animations. On Prezi Design, you can create different engaging data visualizations from line charts to interactive maps to showcase your data.

2. Instructive

Instructive presentations teach the audience something new. Whether it’s about science, business strategies, or culture, this type of presentation is meant to help people gain knowledge and understand a topic better.

With a focus on transmitting knowledge, your presentation design should incorporate a variety of visuals and easy-to-understand data visualizations. Most people are visual learners, so you’ll benefit from swapping text-based slides for more visually rich content.

presentation design guide to design presentations

3. Motivational

Motivational presentations try to inspire the audience by giving examples of successful projects, stories, or experiences. This type of presentation is often used in marketing or promotional events because it seeks to get the audience inspired and engaged with a product or service. That’s why the presentation design needs to capture and hold the attention of your audience using a variety of animations and visuals. Go beyond plain images – include videos for a more immersive experience.

4. Persuasive

Persuasive presentations are designed to sway an audience with arguments that lead to an actionable decision (i.e., buy the product). Audiences learn facts and figures relevant to the point being made and explore possible solutions based on evidence provided during the speech or presentation.

In a persuasive presentation design, you need to capture your audience’s attention right away with compelling statistics wrapped up in interactive and engaging data visualizations. Also, the design needs to look and feel dynamic with smooth transitions and fitting visuals, like images, stickers, and GIFs.

To learn more about different types of presentations and how to structure them accordingly, read our article on presentation types .

How to design a presentation

When you first open a blank presentation page, you might need some inspiration to start creating your design. For this reason, we created a simple guide that’ll help you make your own presentation from scratch without headaches.

1. Opt for a motion-based presentation

You can make an outstanding presentation using Prezi Present, a software program that lets you create interactive presentations that capture your viewer’s attention. Prezi’s zooming feature allows you to add movement to your presentation and create smooth transitions. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech. A motion-based presentation will elevate your content and ideas, and make it a much more engaging viewing experience for your audience.

Watch this video to learn how to make a Prezi presentation:

2. Create a structure & start writing content

Confidence is key in presenting. You can feel more confident going into your presentation if you structure your thoughts and plan what you will say. To do that, first, choose the purpose of your presentation before you structure it. There are four main types of presentations: informative, instructive, motivational, and persuasive. Think about the end goal of your presentation – what do you want your audience to do when you finish your presentation – and structure it accordingly.

Next, start writing the content of your presentation (script). We recommend using a storytelling framework, which will enable you to present a conflict and show what could be possible. In addition to creating compelling narratives for persuasive presentations, this framework is also effective for other types of presentations.

A close-up of a female entrepreneur using laptop for business and finances to work with personal data. She is utilizing AI, A.I., and ML technologies in daily life to enhance her working routine. Embracing the futuristic union of human and technology and meeting presentation deadlines.

Tip: Keep your audience in mind. If you’re presenting a data-driven report to someone new to the field or from a different department, don’t use a lot of technical jargon if you don’t know their knowledge base and/or point of view.

3. Research & analyze

Knowing your topic inside and out will make you feel more confident going into your presentation. That’s why it’s important to take the time to understand your topic fully. In return, you’ll be able to answer questions on the fly and get yourself back on track even if you forget what you were going to say when presenting. In case you have extra time at the end of your presentation, you can also provide more information for your audience and really showcase your expertise. For comprehensive research, turn to the internet, and library, and reach out to experts if possible.

4. Get to design

Keeping your audience engaged and interested in your topic depends on the design of your presentation.

Now that you’ve done your research and have a proper presentation structure in place, it’s time to visualize it.

4.1. Presentation design layout

What you want to do is use your presentation structure as a presentation design layout. Apply the structure to how you want to tell your story and think about how each point will lead to the next one. Now you can either choose to use one of Prezi’s pre-designed templates that resemble your presentation structure the most or start to add topics on your canvas as you go.

Tip: When adding content, visualize the relation between topics by using visual hierarchy – hide smaller topics within larger themes or use the zooming feature to zoom in and out of supplementary topics or details that connect to the larger story you’re telling.

4.2. Color scheme

Now it’s time to choose your color scheme to give a certain look and feel to your presentation. Make sure to use contrasting colors to clearly separate text from the background, and use a maximum of 2 to 3 dominating colors to avoid an overwhelming presentation design.

Storyboard Example – Water Cycle Project

4.2. Content (visuals + text)

Add content that you want to highlight in your presentation. Select from a wide range of images, stickers, GIFs, videos, data visualizations, and more from the content library, or upload your own. To provide more context, add short-format text, like bullet points or headlines that spotlight the major themes, topics, and ideas in your presentation.

Also, here you’ll want to make a final decision on your font choice. Select a font that’s easy to read and goes well with your brand and topic.

Tip: Be careful not to turn your presentation into a script. Only display text that holds significant value – expand on the ideas when presenting.

4.3. Transitions

Last but not least, bring your presentation design to life by adding smooth, attractive, and engaging transitions that take the viewer from one topic to another without disrupting the narrative.

On Prezi, you can choose from a range of transitions that take you into the story world and provide an immersive presentation experience for your audience.

5. Practice your delivery

Even with a great presentation design, how you deliver it is crucial in leaving an impression. Practice your presentation’s timing to become familiar with the rhythm and pace. It might help to record yourself to pinpoint areas for enhancement. Practicing in front of a friend or family member can also offer insights. Keep in mind the more you rehearse, the more self-assured and at ease you’ll be when giving the presentation.

6. Engage your audience

Engaging with your audience can enhance the impact of your presentation. You could prompt discussions, invite participation, or incorporate features such as surveys or puzzles. For instance, when introducing a marketing plan you could kick off with a survey to assess how well the audience grasps the subject. This boosts interactivity in your presentation and also fosters a connection with your listeners and sustains their interest throughout.

7. Use storytelling techniques

Using stories can be a way to captivate your audience and ensure that your message sticks with them. When creating a presentation, consider incorporating a narrative structure that incorporates a beginning, middle, and end. For example, when outlining a business strategy, kick off with a story that highlights a challenge in need of resolution. Then delve into your proposed solution before illustrating the results that can be achieved. This storytelling approach can foster a connection with your audience and enhance their grasp of the main ideas you’re conveying.

8. Prepare for technical difficulties

It’s common to encounter glitches, so being ready is key. Make sure you have a strategy in place if things go south during your presentation. For instance, store your presentation on devices like a USB drive and online storage, and keep hard copies of important slides handy. Also, get acquainted with the equipment and software you’ll use for the presentation. Planning ahead for any issues can help you navigate them smoothly and maintain the flow of your presentation.

9. Include high-quality visuals

Good visuals play a role in the success of your presentation. Incorporate top-notch pictures, graphics,3 and videos to ensure your slides are visually captivating and interesting. Steer clear of using low-quality images that may come off as pixelated and amateurish. When presenting data, think about using charts or infographics to present the information clearly. Prezi provides access to a selection of high-quality visuals that can elevate the design impact of your presentation.

10. Be unique

It’s crucial to make sure your design is original to set yourself apart from the crowd. If you’re a student, aim to craft a presentation that showcases your flair and avoid imitating others. This approach helps you differentiate yourself and ensures that your work is more memorable. In the business field, make sure that your design elements, such as colors, fonts, and overall aesthetics are different from those used by similar companies. Steer clear of templates that might give your presentation a generic feel. By developing a unique design, you establish your identity and leave a lasting impact on your audience.

Smiling african woman giving presentation at startup. Happy female professional standing in front of a large television screen with a graph.

For more practical tips read our article on how to make a presentation .

Presentation design tips

When it comes to presentations, design is key. A well-designed presentation can communicate your ideas clearly and engage your audience, while a poorly designed one can do the opposite.

To ensure your presentation is designed for success, note the following presentation design tips that’ll help you design better presentations that wow your audience.

1. Keep it simple

Too many elements on a slide can be overwhelming and distract from your message. While you want your content to be visually compelling, don’t let the design of the presentation get in the way of communicating your ideas. Presentation design elements need to elevate your message instead of overshadowing it.

2. Use contrasting text colors

Draw attention to important points with contrasted text colors. Instead of using bold or italics, use a contrasting color in your chosen palette to emphasize the text.

3. Be clear and concise

Avoid writing long paragraphs that are difficult to read. Limit paragraphs and sections of text for optimum readability.

4. Make sure your slide deck is visually appealing

Use high-quality images and graphics, and limit the use of text to only the most important information. For engaging and diverse visuals, go to Prezi’s content library and discover a wide range of stock images, GIFs, stickers, and more.

Prezi AI generated template for mind map ideas

5. Pay attention to detail

Small details like font choice and alignments can make a big difference in how professional and polished your presentation looks. Make sure to pay attention to image and text size, image alignment with text, font choice, background color, and more details that create the overall look of your presentation.

6. Use templates sparingly

While templates can help create a consistent look for your slides, overusing them can make your presentation look generic and boring. Use them for inspiration but don’t be afraid to mix things up with some custom designs as well.

7. Design for clarity

Create a presentation layout that is easy to use and navigate, with clear labels and instructions. This is important for ensuring people can find the information they need quickly and easily if you end up sharing your presentation with others.

8. Opt for a conversational presentation design

Prezi presentation example created using Prezi AI.

Conversational presenting allows you to adjust your presentation on the fly to make it more relevant and engaging. Create a map-like arrangement that’ll encourage you to move through your presentation at your own pace. With a map-like design, each presentation will be customized to match different audiences’ needs. This can be helpful for people who have different levels of expertise or knowledge about the subject matter.

9. Be consistent

Design consistency holds your presentation together and makes it easy to read and navigate. Create consistency by repeating colors, fonts, and design elements that clearly distinguish your presentation from others.

10. Have context in mind

A great presentation design is always dependent on the context. Your audience and objective influence everything from color scheme to fonts and use of imagery. Make sure to always have your audience in mind when designing your presentations.

11. Use white space effectively

In slide design, whitespace, also known as negative space, refers to the areas surrounding elements. It plays a role in decluttering your slides, enhancing readability, and directing focus towards content. Utilizing whitespace results in a sophisticated appearance for your slides. Remember, simplicity is key – avoid overwhelming your audience with information on each slide.

12. Incorporate visual hierarchy

When it comes to visuals, the key is to organize elements in a manner that naturally directs the viewer’s attention towards the crucial parts of the presentation. Utilize variations in size, color, and positioning to establish a flow for the viewer to navigate through. For instance, opt for fonts to highlight headings, colors for significant points, and position essential elements at the top of the slide. These tactics aid in ensuring that your audience grasps the ideas promptly and effortlessly.

For more presentation tips, read the Q&A with presentation design experts and get valuable insights on visual storytelling.

Make the presentation design process easier by pairing up with Prezi AI

Presentation design may not come naturally to everyone, and time constraints often limit our ability to dedicate hours to perfecting our designs. Enter Prezi AI , a tool that streamlines the presentation design process enabling users to prioritize content over appeal. Let’s explore some ways in which Prezi AI can elevate your presentation design.

Template suggestions: Prezi AI provides a range of crafted templates that are customized to match your presentation’s theme, guaranteeing that your slides have a unified appearance with minimal hassle.
Smart formatting: When using Prezi AI , your text and images will be formatted automatically, eliminating the need for layout adjustments. This results in a professional appearance without the hassle.
Design consistency: Prezi AI ensures that your presentation maintains a design by keeping color schemes and fonts consistent, eliminating the need to fret over discrepancies.
Image and media integration: Enhance the appeal and engagement of your slides by adding relevant images, videos, and graphics with the help of Prezi AI smart media recommendations.
Customizable animations: Enhance your slides with custom animations using Prezi AI to create transitions and captivate your audience. These dynamic animations can emphasize points and ensure a smooth flow throughout your presentation.

Using Prezi AI allows you to simplify the design process and craft appealing presentations, even if you lack time or design skills.

Presentation templates

Creating a presentation from scratch isn’t easy. Sometimes, it’s better to start with a template and dedicate your time to the presentation’s content. To make your life easier, here are 10 useful and stunning presentation templates that score in design and engagement. If you want to start creating with any of the following templates, simply go to our Prezi presentation template gallery , select your template, and start creating! Also, you can get inspired by the top Prezi presentations , curated by our editors. There you can discover presentation examples for a wide range of topics, and get motivated to create your own.

Business meeting presentation

The work desk presentation templates have a simple and clean design, perfectly made for a team or business meeting. With all the topics visible from the start, everyone will be on the same page about what you’re going to cover in the presentation. If you want, you can add or remove topics as well as edit the visuals and color scheme to match your needs.

Small business presentation

This template is great for an introductory meeting or pitch, where you have to summarize what you or your business does in a few, highly engaging slides. The interactive layout allows you to choose what topic bubble you’re going to select next, so instead of a one-way interaction, you can have a conversation and ask your audience what exactly they’re interested in knowing about your company.

Mindfulness at work presentation

How can you capture employees’ attention to explain important company values or practices? This engaging presentation template will help you do just that. With a wide range of impactful visuals, this presentation design helps you communicate your ideas more effectively.

Business review template

Make your next quarterly business review memorable with this vibrant business presentation template. With eye-capturing visuals and an engaging layout, you’ll communicate important stats and hold everyone’s attention until the end.

History timeline template

With black-and-white sketches of the Colosseum in the background, this timeline template makes history come alive. The displayed time periods provide an overview that’ll help your audience to grasp the bigger picture. After, you can go into detail about each time frame and event.

Storytelling presentation template

Share stories about your business that make a lasting impact with this stunning, customizable presentation template. To showcase each story, use the zooming feature and choose to tell your stories in whatever order you want.

Design concept exploration template

Not all meetings happen in person nowadays. To keep that face-to-face interaction even when presenting online, choose from a variety of Prezi Video templates or simply import your already-existing Prezi template into Prezi Video for remote meetings. This professional-looking Prezi Video template helps you set the tone for your meeting, making your designs stand out.

Employee perks and benefits video template

You can use the employee benefits video template to pitch potential job candidates the perks of working in your company. The Prezi Video template allows you to keep a face-to-face connection with potential job candidates while interviewing them remotely.

Sales plan presentation template

Using a clear metaphor that everyone can relate to, this football-inspired sales plan presentation template communicates a sense of team unity and strategy. You can customize this Prezi business presentation template with your brand colors and content.

Flashcard template

How can you engage students in an online classroom? This and many other Prezi Video templates will help you create interactive and highly engaging lessons. Using the flashcard template, you can quiz your students, review vocabulary, and gamify learning.

Great presentation design examples

If you’re still looking for presentation design ideas, check out the following Prezi presentations made by our creative users.

Social media presentation

This presentation is a great example of visual storytelling. The use of visual hierarchy and spatial relationships creates a unique viewing experience and makes it easier to understand how one topic or point is related to another. Also, images provide an engaging and visually appealing experience.

Leadership books presentation

Do you want to share your learnings? This interactive presentation offers great insights in an entertaining and visually compelling way. Instead of compiling leadership books in a slide-based presentation, the creator has illustrated each book and added a zooming feature that allows you to peek inside of each book’s content.

Remote workforce presentation

This is a visually rich and engaging presentation example that offers an interactive experience for the viewer. A noteworthy aspect of this presentation design is its color consistency and matching visual elements.

A presentation about the teenage brain

Another great presentation design example that stands out is an engaging viewing experience. The zooming feature allows the user to dive into each topic and choose what subject to view first. It’s a great example of an educational presentation that holds the students’ attention with impactful visuals and compelling transitions.

Remote work policy presentation

This presentation design stands out with its visually rich content. It depicts exactly what the presentation is about and uses the illustrated window frames in the background image as topic placements. This type of presentation design simplifies complex concepts and makes it easier for the viewer to understand and digest the information.

Everyone can create visually appealing presentations with the right tools and knowledge. With the presentation design tips, templates, and examples, you’re equipped to make your next presentation a success. If you’re new to Prezi, we encourage you to discover everything it has to offer. With this presentation design guide and Prezi, we hope you’ll get inspired to create meaningful, engaging, and memorable content for your audience!

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Frequently asked questions

Conceptual Models

What are conceptual models.

Conceptual models are abstract, psychological representations of how tasks should be carried out. People use conceptual models subconsciously and intuitively as a way of systematizing processes.

For example, a common mental model for creating appointments involves calendars and diaries. Knowing about the prevalence and power of conceptual models guides designers to tailor software that matches users’ conceptual models.

By creating interfaces and apps that echo conceptual models, designers build on existing knowledge and frameworks, making it easier for the users to learn how to use the new product.

Typically, conceptual models are identified at the beginning of the design process and are referenced to constantly for direction and inspiration throughout the design process.

Questions related to Conceptual Models

Conceptual models provide a framework for users to grasp system functionalities. In the MatchDog project, a conceptual model was developed for a matchmaking app for dog owners. It includes user profiles, dog profiles, a chat system, and event creation, simulating real-life dog meetups. This model ensures that the app mirrors real-world interactions, making it intuitive for users. For a comprehensive look into the product and benefits of the MatchDog project's conceptual model, explore the full article on Interaction Design Foundation.

Conceptual modeling in UX encompasses three main types: Mental Models , based on individual users' internal cognitive processes and perceptions; Represented Models , which designers create to display the functionality and content of systems; and System Images , stemming from the system's physical and digital representation, including interfaces and documentation. These models ensure that users and designers share understanding, facilitating seamless system interactions. Dive deeper into conceptual modeling for mobile applications with Interaction Design Foundation.

In UX design, a conceptual model provides a mental framework that users rely on to predict and understand a system's functionality. It bridges the gap between user expectations and the product's functions, ensuring an intuitive user experience. The shopping cart in ecommerce sites is perhaps the most common example of a conceptual model. Users have a set of expectations on its behavior from their experience in the real world. A well-defined conceptual model aligns with users' mental models, minimizing confusion and enhancing usability. Dive deeper into the intricacies of conceptual modeling for mobile applications on Interaction Design Foundation.

A conceptual model in UX design consists of several key elements:

Entities: the people, places, and things that are involved in the system or product. They are the main components that users interact with or manipulate. For example, in a word processor, the entities are the documents, fonts, images, etc.

Relationships: how the entities are connected or related to each other. They define the rules and logic of the system or product. For example, in a word processor, the relationships are how the documents can be saved, opened, edited, printed, etc.

Constraints: the limitations or restrictions that apply to the entities or relationships. They define the boundaries and conditions of the system or product. For example, in a word processor, the constraints are the file formats, storage space, printing options, etc.

These elements create a mental framework for users, guiding their expectations and interactions with a system. For a deeper insight into conceptual modeling for mobile applications , visit Interaction Design Foundation.

In the context of design and research, a Conceptual Model outlines relationships between different elements in a system, simplifying complex concepts into understandable representations. It's a visual or descriptive explanation of how things work. Conversely, a Theoretical Model builds upon established theories, often drawing from academic or scientific principles to explain or predict phenomena. While both provide frameworks, the conceptual model offers a practical understanding, while the theoretical model leans on foundational knowledge and hypotheses.

A Conceptual Model offers a visual or descriptive framework, illustrating relationships among different elements within a system. It simplifies complex ideas into an understandable representation. On the other hand, an Empirical Model is derived from data and observations, providing mathematical or statistical terms of real-world phenomena. While a conceptual model lays out a clear mental picture of a system, an empirical model is rooted in experimental evidence.

A flowchart is a dynamic description of a conceptual model. It shows the detailed interaction between components of a system and its users. In software modelling it has largely been replaced by UML activity diagrams that serve the same purpose. The conceptual model itself is a static diagram that shows concepts and the relationships between them. As an example, consider the shopping cart in most ecommerce sites. The conceptual model would show the cart and the relationship it has to items being ordered, the checkout process and delivery. A flowchar or activity diagram would detail the steps involved in the interactions between these components in the system and the user.

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A flowchart can pinpoint how screen designs can intuitively support each task or feature by detailing user journeys step-by-step. This ensures the design aligns seamlessly with users' natural workflows, enhancing the overall user experience.

No, a conceptual model and a mental model are distinct. A conceptual model is a representation designers create to convey a system's functionality and behavior. In contrast, a mental model represents users' beliefs and assumptions about that system. While conceptual models guide design decisions, mental models shape user expectations. Aligning both models ensures intuitive user experiences.

A conceptual framework can be both qualitative and quantitative.It serves as a foundation, guiding research by clarifying concepts and relationships. Whether applied to qualitative observations or quantitative measurements, the framework aids in understanding and interpreting data. The choice between qualitative or quantitative depends on the research question and methodology.

Dive deep into conceptual models with our Mobile UX Strategy course for comprehensive insights and practical applications. Short on time? Gain a quick grasp with our focused masterclass on intuitive design . Both resources are tailored to provide you with expert knowledge and actionable tools. Start now and refine your design skills!

Literature on Conceptual Models

Here’s the entire UX literature on Conceptual Models by the Interaction Design Foundation, collated in one place:

Learn more about Conceptual Models

Take a deep dive into Conceptual Models with our course Interaction Design for Usability .

This course will teach you fundamental usability concepts and methods and will tie them together with interaction and visual design. By completing the course, you will become equipped with the tools required to create products with outstanding user experience and usability . Your newly acquired knowledge will also enable you to reduce the costs, risk, and time required to design and implement such products.

You’ll learn to adopt a user-centered approach to UX design and usability so you can create user-friendly products that people love to use—for example, by allowing for user errors and providing timely feedback messages. More importantly, it is crucial that your entire team —developers, project managers, and product owners alike—adopt this holistic, user-centered mindset . This course therefore aims to provide any team member with just that: it will not only equip you with fundamental usability and design concepts , but also introduce you to lean and agile processes that will allow your whole team to become design-centric .

You should take this course if you belong to a team whose goal is to create a great product— whatever role you play in that. The fact of the matter is that usability experts and UX designers are just the tip of the iceberg when it comes to the people who influence the design of a product. A sound understanding of user-centered design processes is thus greatly beneficial whether you’re a UX designer, developer, or a newcomer to design who wants to be part of a product team one day.

All open-source articles on Conceptual Models

How to transform mental models into conceptual models for mobile ux.

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Blog Data Visualization 120+ Presentation Ideas, Topics & Example

120+ Presentation Ideas, Topics & Example

Written by: Ryan McCready May 08, 2023

Best Presentation Ideas, Design Tips & Examples

Did you know that 46% of people can’t sit through a presentation without losing focus?

That’s why I wanted to learn how to make a presentation that will captivate an audience. After looking at hundreds of different authors, topics and designs, I’ve assembled over 100 presentation ideas and tips on how to design a compelling presentation for:

Social media
Online courses
Pitch decks
Lead generation

In this blog, you’ll find 120+ presentation ideas, design tips and examples to help you create an awesome presentations slide deck for your next presentation.

To start off, here’s a video on the 10 essential presentation design tips to make sure that your presentations don’t fall under the YAWN category.

1. Use a minimalist presentation theme

CREATE THIS PRESENTATION TEMPLATE

The best designs can also be some of the simplest you see. In the Airbnb pitch deck below, they use a minimalist color scheme and font selection.

A minimalist design is sleek, organized and places the most important thing in focus: your information. There are no distracting stock images, icons, or content. Everything on this unique presentation feels like it belongs and works together perfectly.

Learn how to customize this template:

2. Use a consistent design motif throughout your presentation

Here’s a go-to tip to for a cohesive presentation design: use a design motif. The motif could be a recurring shape (like circles, lines or arrows) or symbol (like a leaf for “growth” or a mountain for “goals”). For more ideas, check out our guide to common symbols and meanings used in design .

For example, this presentation template uses circles as a design motif. The same circle icon is used in three different colors to add a bubbly touch to the design. The team photos are also incorporated using circle frames:

3. Use an eye-catching presentation background image

Photography Creative Presentation Ideas copy

Like with any type of design work, you should want to catch the eye of your audience. In a presentation, this should be done from the beginning with a compelling background image or a color gradient.

In this presentation template, the creators were able to do just that with a landscape photo. When a presentation like this is seen on social media, during a webinar or in person, your audience will definitely listen up.

4. Visualize your points with icons

Storytelling Business Presentation Ideas

Icons are the perfect visuals to include in presentations. They’re compact and can convey a concept to your audience at a glance. You can even combine multiple icons to create custom illustrations for your slides.

Use the Icon Search in Venngage to find illustrated and flat icons:

5. Use a black & white color scheme for a corporate presentation design

In the presentation below there are only two colors used: black and white. Now, you might be worried that only using two colors is boring, but it all comes down to balance.

Minimalist White Business Presentation Ideas

Playing off the ideas of classic minimalism, the designer made this presentation look sleek and professional. And now your content can be the main attraction of your presentation as well!

6. Repurpose your slide deck into an infographic

OfficeVibe Creative Illustrated Presentation Ideas

Different types of presentations serve different purposes and sometimes it helps to work smarter, not harder when you are creating a unique presentation. In fact, the spacing, layout, and style used in this presentation makes it easy to repurpose the same images into an infographic.

OfficeVibe Creative Marketing Presentation Ideas

This allows you to create two unique pieces of content from one idea! Which is exactly what Officevibe did .

Join Venngage’s CEO, Eugene Woo, to learn how you can design impactful infographics that will help maintain trust, increase productivity and inspire action in your team.

7. Break your genre mold for a fun presentation idea

SEMRush Content Marketing Presentation Ideas

When I first clicked on this creative presentation from SEMrush, I was not expecting to be transported into a comic book. I’m glad I clicked because it may be the most unique slide deck I have ever seen. Going this extreme with your presentation ideas may seem a bit risky, but to be able to break the mold in this age of cookie-cutter presentations is worth it.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15 interactive presentation ideas to enhance interactivity and engagement.

8. Make your presentation cover slide count

As I was scrolling through all of the presentations, this one made me stop in my tracks. It could be that I have a life-long love of Star Wars, or it could be that their presentation cover slide was designed to do just that: grab your attention. That’s why you should not stick with a boring, text-only title slide. Don’t be afraid to use icons and illustrations to make a statement.

9. Alternate slide layouts to keep your presentation engaging

Keeping your audience engaged throughout an entire presentation is hard, even if you have been working on your presentation skills . No one wants to look at slides that look exactly the same for an hour. But on the other hand, you can’t create a unique masterpiece for each slide.

Creative Real Estate Marketing Presentation Ideas

That’s why I’m very impressed with what the designers did in the presentation example above. They use a consistent visual theme on each slide, but alternate between vertical and horizontal orientations.

The swapping of orientations will show people that the presentation is progressing nicely. It can help you make a strong, almost physical, distinction between ideas, sections or topics.

10. Make your audience laugh, or at least chuckle

Modern Company Branding Presentation Ideas

Sometimes you need to not take your business presentations too seriously. Not sure what I mean? Go check out slide number 10 on this slide deck below.

If you did not actually laugh out loud, then I don’t know what to tell you. Small illustrated embellishments can be very powerful because they evoke an emotional response and to gain your audience’s trust.

Did you know 70% of employees think that giving a good presentation is an essential workplace skill? Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

11. Supplement your presentation with printed materials

Printed takeaways (such as brochures and business cards ) give audience members a chance to take home the most important elements of your presentation in a format they can easily access without using a computer. Make sure you brand these materials in a way that’s visually consistent with your slide deck, with the same color scheme, icons, and other iconic features; otherwise, your recipients will just end up scratching their heads.

If you’re giving people multiple materials, try packaging them all into one convenient presentation folder. There are over 100 styles with a wide range of custom options, so feel free to get creative and make your folder stand out. Sometimes a unique die cut or an unusual stock is all you need to make something truly memorable. Here are some brochure templates to get you started.

12. Only use one chart or graphic per slide

Having too much information on a slide is the easiest way to lose the focus of your audience. This is especially common when people are using graphs, charts or tables .

In this creative slide deck, the author made sure to only include one focal point per slide, and I applaud them for it. I know this may sound like a simple presentation tip, but I have seen many people lose their audience because the slides are too complex.

13. Keep your employee engagement presentations light

Sometimes you need to get away from stuffy, professional presentation ideas to capture your audience’s attention. In this case, Officevibe used some very colorful and playful illustrations to stand out from the crowd.

I mean, who could not love the plant with a face on slide number 9? And if you want to see some more icons and illustrations like this, be sure to check out our article on how to tell a story with icons.

14. Feature a map when talking about locations

Purple Startup Pitch Deck Presentation Ideas

Including a map in your creative presentations is a fantastic idea! Not only do they make an interesting focal point for your slide layout, they also make location-based information easier to understand.

This cool presentation example by our pro designers at Venngage uses maps to visualize information. This map both dominates the screen, and also displays all the locations being covered.

15. Use a font that is large and in charge

Bold Content Marketing Presentation Ideas

If you are presenting to a small group or a packed stadium, make sure your audience can see your text! Use a large and in charge font that can be read from even the nosebleed seats.

Honestly, you really never know where your unique presentation will be seen. It could be seen in a conference room or conference hall, and everything in between. Be ready to present almost anywhere with a bold and easy to read font.

16. Use pop culture references to build a fun presentation

Using a meme or pop culture reference is another way that you can jive with your audience. It can be used to quickly get a point across without saying a word or create a moment that you can connect with the room. For example in this presentation, they used Napoleon Dynamite to give the audience feelings of nostalgia.

17. Use more than one font weight on your presentation cover slide

Just like you would never use one font on an infographic, you should never use just one font on your presentation (for more tips, read our guide on how to choose fonts ). In this presentation example from HubSpot, they use a bunch of different font weights to add emphasis to key words and ideas.

As you can see, they use a bold font on the presentation cover to bring attention to Steve Jobs name. This makes it easy for the audience to know what your presentation is going to be about from the beginning as well.

18. Use a color theme for each idea

Color is another extremely powerful nonverbal tool that you can use to guide your audience. By using a different color for each section of your creative presentation, Dell is able to clearly indicate when they are switching points or ideas. Going from green to orange, and even red almost effortlessly.

This is a great way to design a list, guide, or a how-to presentation as well. And each color can be assigned to a different step or number with ease.

Need help picking the perfect color palette? Start here !

19. Use illustrations instead of pictures

An easy way to keep your design consistent throughout your unique presentation is to use illustrations like in this slide deck by Domo.

They used illustrations instead of pictures to show off their subject on slide numbers 4-10 and it looks fantastic. This will ensure that the audience focuses on the content, instead of just the photo they could have used.

It also helps that illustrations are a top design trend for 2020 .

20. Use contrasting colors to compare two perspectives or sides of an argument

Contrasting colors can be used to quickly show each side of topic or an argument. For example in this presentation, they use this trick to show the difference between their company and the competition.

Simple Product Comparison Presentation Ideas

They use color very effectively in this example to show their company is better, in a nonverbal way. With a lighter color and illustrated icons, the company is able to position them as the better choice. All without saying a word.

Now if they would have used similar colors, or a single color the effect wouldn’t have been as strong or noticeable.

21. Include your own personal interests

Innovative Business Tech Presentation Ideas

This example is one of the most interesting and cool presentations I have seen in awhile, so I suggest checking out the entire thing. The creator inserts a bunch of his personal interests into the slide to make his presentation about education fun and relatable. And they even use a Super Mario Bros inspired presentation cover, so you know it has to be fantastic!

22. Try to stick to groups of three

How many major ideas should be present on your presentation aid? Never break your presentation layout down into anything more than thirds. This means there should be at most three columns, three icons, three ideas and so on. A great example of this idea starts on slide number 9 in this slide deck and continues throughout the rest of the presentation.

Here is a great three columned slide template to get started with.

23. Add a timeline to help visualize ideas

One of the best ways to visualize a complex process or historical event is to use a timeline presentation. A list of all the steps or events is just not going to cut it in a professional setting. You need to find an engaging way to visualize the information.

Take the presentation example above, where they outline the rise and fall of Athens in a visually stimulating way.

24. Label your graphs & charts

Creative Data Visualization Presentation Ideas

If the people at Pollen VC had not added those annotations to the graphs on slide number 5, I would have definitely not known what to make of that graph.

But when you combine the visuals on a graph with descriptive text, the graph is able to paint a picture for your audience. So make your graphs easy to understand by annotating them (this is a chart design best practice ).

Create a free graph right here, right now!

25. White font over pictures just works

There is a reason that you see so many quotes or sayings in a white font that are then overlaid on an image. That it is because it just works in so many situations and the text is very easy to read on any image.

If you do not believe me, look at the slide deck example above where they use a white font with a few different fonts and about 100 images. Plus the presentation template is chocked full of other tips on how to create a winning slideshow.

26. Color code your points across the whole presentation

Creative Tech Startup Presentation Ideas

Here is another example of a presentation that uses color to keep their points organized. In this case, they use 10 different pastel colors to match the 10 different tips for employee engagement.

Illustrated Tech Business Presentation Ideas

Check out our guide for how to pick the best colors for your visuals .

27. Use a simple flow chart to break down a process

If you’re a fan of the movie Step Brothers , you may have heard of Prestige Worldwide before. In this fun presentation example they are back to sell you on their business model and growth plans.

This time, the presentation will be effective because it actually talks about what the business does.

Colorful Marketing Event Presentation Ideas

Instead of making a music video, they use a helpful flowchart template to explain their business model. I would recommend following their lead and creating a dynamic flow chart to visually break down any process. Try making your own flowchart with Venngage.

28. Make your slide deck mobile friendly

Globoforce Red Human Resources Presentation Ideas

As more people move to mobile as their main device each year, making your presentations mobile-friendly is becoming increasingly important. This means that the text is large and there aren’t too many small details, so everything can scale down. Just like in this presentation example from the creators at Globoforce.

29. Don’t be afraid to include too many examples

With Company Product Development Presentation Ideas

If you are presenting a complex idea to a group, especially a large audience, I would recommend having a ton of good examples. Now, I would try not to overdo it, but having too many it is better than having too few.

In this creative presentation, the people at With Company spend about 20 slides just giving great examples of prototyping. It doesn’t feel too repetitive because they all are useful and informative examples.

30. Use consistent visual styles for an elegant presentation design

Black Professional Business Presentation Ideas

I have already written extensively about using icons in all of your design projects . I haven’t talked as much about matching icons to your presentation template.

Modern Business Marketing Presentation Ideas copy

But that’s just as important, especially if you want to create a professional presentation for your audience.

As you can see in the example above, the designer used minimalist icons that fit the slide designs. All of the other graphics, charts and visual elements fit together nicely as well.

Plus the icons don’t distract from the content, which could ruin a stellar presentation.

31. Use a consistent presentation layout

Bannersnack Graphic Design Presentation Ideas

In this example from Bannersnack, they use a consistent layout on each of their slides to help with the flow by using the same margins and text layout.

Bannersnack Modern Design Presentation Ideas

It’s a solid presentation example because they help the user know where to look immediately. It may seem like they are playing it safe, but anything that can speed up the time it takes for a user to read the content of the slides, the better.

32. Use loud colors as much as possible

Colorful Creative Tech Presentation Ideas

This is one of my favorite presentations because of the highlighter yellow they chose to use as their main color. It is actually very similar to one that I saw presented live a few years ago and I have used this same approach in a few presentations ideas of my own.

33. Pull your design motif from your content

Creative Education Workshop Presentation Ideas

If you are talking about an interesting topic, why not use the topic as the main design motif in your creative slide deck? For example, in this presentation about sketchbooks, the creator uses a sketchy, handwritten motif. It is something simple that helps the audience connect with the topic. Plus, it allows you to include a ton of great examples.

34. Utilize a call & answer cadence

Simple White Marketing Presentation Ideas

In this SlideShare about how to create a presentation, Peter Zvirinsky uses a two-step process to present a point. First, he presents the header presentation tip in a speech bubble. Then he shows a supporting point in a responding speech bubble. This gives the presentation a conversational flow.

35. Repurpose ebook content into a creative presentation

This slide deck was adapted perfectly from a Seth Godin ebook into the presentation example you see above. In the slide deck, they take a piece of content that would usually take a while to read and cut it down to a few minutes. Just remember to include only the most important ideas, and try to present them in a fresh way.

36. Add a timed outline to your presentation

Simple Blue Monthly Business Presentation Ideas

We have already covered how important it is to have a table of contents in your slides but this takes it a bit further. On the second slide of the presentation below, the creator added how long each of the slides should take.

White Minimalist Business Presentation Ideas

This is great because it helps your audience know the pace the presentation will take and will help keep them engaged. It also will help them identify the most important and in-depth parts of the presentation from the beginning.

37. Use a “next steps” slide to direct your audience

One of the worst things you can do as a presenter is to leave your audience without any idea of what to do next. A presentation should never just end because you ran out of slides.

Blue Creative Gradient Presentation Ideas

Instead, use a conclusion or “next steps” slide like in the example above to finish your presentation. Sum up some of your main points, tell your audience where they can get more information, and push them to take action.

38. Go a bit crazy with the design

Velocity Partners Simple White Presentation Ideas

Sometimes you need to throw convention to the wind to create something unforgettable. This presentation from Velocity Partners does just that, and I think it is one of my favorite ones from this entire roundup.

Velocity Partners Simple Tech Presentation Ideas

They use unconventional typography, quirky icons, and unusual presentation layout to make each slide surprising.

39. Make your slide deck easy to share

Simple Content Marketing Presentation Ideas

If you are looking to get a lot of eyes on your presentation I would make sure people will want to share it on social media. How do you do that? By presenting new and interesting value. This means your content needs to answer a common question and your design needs to be clutter-free. For example, look at this very social media-friendly. The slides are simple and answer questions directly.

40. Use shapes to integrate your photos into the slides

Want to include a bunch of images in your presentation? I say do it!

Now most of the time you would add a raw image directly to your slide. However, if you want to present images in a professional way I would recommend using an image frame .

Like in the example above, you can use these frame to create a collage of images almost instantly. Or provide a similar visual theme to all of your slides.

Overall, I believe it’s a great way to add a new visual component to your presentation.

41. Hijack someone’s influence in your marketing slides

Creative Social Media Presentation Ideas

If you are stuck in the brainstorming phase of your presentation, focusing on a brand or influencer is a great place to start. It could be a case study, a collection of ideas or just some quotes from the influencer. But what makes it effective is that the audience knows the influencer and trusts them. And you are able to hijack their awareness or influence.

42. Put y our logo on every slide

Moz Business Marketing Presentation Ideas

Whether you have a brand as powerful as Moz, or you are just getting started, you should always have your logo on each slide. You really never know where a presentation is going to end up–or what parts of it will! In this presentation template, Moz does a good job of including their branding and such to get others interested in Moz Local. Don’t have a logo yet? Our logo design tips will help you create a logo that’s iconic and will stand the test of time.

43. Lead your audience to it

In this example, the creator uses something very similar to the call and answer approach I mentioned above, but with a little twist. Instead of just throwing all the info up at once, they use three slides to build to a particular point and include a subtle call to action in the third slide.

44. Make visuals the focal point of your presentation slides

If you haven’t noticed, illustrated icons are having a revival in 2020 and beyond. This is likely because minimalist icons dominated the design world for the past decade. And now people want something new.

Brands also like using illustrated icons because they are seen as genuine and fun.

And because they are so eye-catching you can use them as focal points in your presentation slides. Just like they did in the creative presentation example above.

Picking the perfect icon is tough, learn how you can use infographic icons like a pro.

45. Use a quirky presentation theme

Animation Ninja Funny Tech Presentation Ideas

In this slide deck, the authors show you how to become an Animation Ninja…and they use ninja graphics and icons extensively. This caught my eye immediately because of the amount of work that I knew was behind this. It takes a lot of time and effort to line all of the content and graphic up to create a cohesive theme, but the payoff can be massively worth it.

46. Use a consistent background image

Simple Modern Business Presentation Ideas

I am a big fan of the way that Aleyda Solís uses only a single presentation background image throughout her presentation.

By using this tactic the audience is able to focus on what is happening in the foreground. Plus it gives the whole presentation a different feel than all the other ones I have looked at.

47. Summarize your points at the end

Deanta Data Driven Marketing Presentation Ideas

It’s a good idea to summarize your points before you end your presentation , especially if you’ve covered a lot of information. In this presentation example, Deanta summarizes exactly what they do on slide numbers 16-18. They also provide their contact information in case their audience has any more questions. I think that every presentation should use this same approach, especially the ones you are presenting outside of your company.

48. Use a minimalist presentation template

QuickBooks Minimalist Presentation Ideas

This slide deck from QuickBooks uses a minimalist theme to help the audience focus on what is important, the content.

QuickBooks White Simple Presentation Ideas

There were only five colors used in the entire presentation and the graphics were simple line drawings. This made it easy to read and very pleasing to the eyes.

49. Split your slides length-wise

Here is a simple template you can use to separate your headers, or main points, from your body text in a presentation.

Minimalist White Startup Presentation Ideas

Instead of using a solid presentation background, split the slide in half like Sequoia did in their slide deck. They used their brand color for the title portion and a neutral white for the supporting content.

Use this company report template to create a very similar slide right now!

50. Embrace a bold color scheme throughout your presentation

Colorful Modern Creative Presentation Ideas

My favorite part of the creative presentation example above is the use of complementary colors in each slide. As you can see, not one of the slides use the same color scheme but they all feel related connected.

This approach can be used to make your presentation visually unique, without abandoning a cohesive theme or idea.

51. Put text in the top left corner

Simple Orange Business Presentation Ideas

English speakers will instinctively try to read text from a top to bottom, left to right orientation. I would recommend using a left alignment for your text and adding additional things from top to bottom, just like Aaron Irizarry did in this presentation layout.

52. Break up your tables

Intuit Financial Business Presentation Ideas

A plain table with a white background with black or gray lines are difficult to read on a computer screen, so why would you create one for viewing on a large presentation screen? You shouldn’t!

Instead, follow Intuit’s lead and break up the rows with a bit of color. This applies to data visualization in general , but think it is even more important when it comes to presentations.

53. Present connected information in a visually similar way

Yellow Startup Pitch Deck Presentation Ideas

In this startup pitch presentation example, they have a ton of information to get through. But they present their most important slides, the problem and solution, in a visually similar way.

Yellow Creative Startup Presentation Ideas

By using a similar layout on each slide, the audience will be able to quickly make a connection. If you want to present two connected pieces of information, use this tactic.

Yellow Modern Startup Presentation Ideas

From the font to the layout, it’s all basically the same. The main message they’re trying to impart is a lot more impactful to the reader.

If they would have used two wildly different presentation layouts, the message may have been lost.

54. Roundup expert tips into one presentation

If you are looking for useful insights into the topic of your presentation, talk to some influencers in your niche. These are called “expert roundups” in the content marketing world and they are incredibly shareable.

Plus, they are pretty easy to create and have a great shelf life. In the example above, we talked to a gaggle of marketing experts about what makes a SlideShare great.

55. Use bold & brash colors throughout

Gradient SEO Marketing Presentation Ideas

B old colors usually make your presentation template a lot easier to read and remember. Like at this slide deck made by our talented designers, which doesn’t shy away from bright, bold colors.

Want to pick a perfect color palette for your presentation? Read this blog on the do’s and don’ts of infographic color selection .

56. Make your graphs easy to read & interpret

It should not require a Master’s degree in statistics to understand the graphs that someone uses in a presentation. Instead, the axis should be easy to read, the colors should enforce the point, and the data should be clearly plotted.

For example, in this presentation on slide numbers 14 and 25, the graphs nail all of those tips perfectly.

57. Condense your presentation into a memorable line

If you can, try condensing your information into a simple one-liner to help the message stick with your audience. In slide number 36 of this presentation, Mika Aldaba does just that and shows that “Facts + Feelings = Data Storytelling.”

He does this again a few times throughout the presentation with other memorable one-liners.

58. Bring attention to important figures with colorful icons

Blue Investor Pitch Deck Presentation Idea

If you’re including a figure or number on your slides, I’m guessing you want the audience to actually see it.

That’s why I would recommend using an icon or graphic to highlight that figure. Maybe use a color or icon that isn’t used anywhere else in the presentation to make sure it really jumps off the screen.

Colorful Blue Yellow Investor Presentation Idea copy

In the presentation example above, all that’s used is a simple circle to make each figure a focal point. It’s really that easy, but many people leave it out of their presentations.

59. Anchor Your Text With Icons

Studio Ninja Creative Gradient Presentation Ideas

Having your text or content floating out in the white space of your presentation is not a good look.

Instead, you should use anchor icons to give the text something to hold onto and draw the audience’s eye. If you need some examples of good anchor icons, check out slide numbers 4, 7 and 9 in this presentation example.

60. Add semi-opaque lettering as a presentation background

A neat way to keep your slide deck organized is to number your slides or points using semi-opaque lettering in the background.

Stinson Creative Illustrated Presentation Ideas

Then, place your slide content on top of the opaque lettering. This helps your audience know that you are on the same point or idea, plus it just looks really good when done right.

61. Use simple or minimalist borders

Transparent Orange Business Presentation Ideas

An easy way to class up your slides is to put a border around your text. Take this presentation from Venngage that uses a couple of different types of borders to make their slides look professional.

Modern Orange Business Presentation Ideas2 copy

Plus it helps keep all of your content contained on the slide!

62. Feature one idea per slide

Nothing is worse than a confusing, cluttered slide. Instead of trying to pack a bunch of ideas into one slide, focus on one core idea on each slide. If you need to flesh the idea out, just make another slide.

Having trouble condensing your slides? Our presentation design guide can help you summarize your presentations and convey a singular idea with a clear focus.

63. Keep your style consistent with your brand

You might be tempted to switch up the style of your creative presentations each time, but think again. If your brand is known for fun and lighthearted content, like Officevibe, let that be your style throughout all of the presentations you publish under that brand. This will make your slide decks recognizable and will enforce your brand’s message .

64. Use accent fonts to emphasize important numbers

Social Media Business Presentation Ideas

Some people hate pie charts with a passion, but I think they are perfect for presentations. Especially if you want to bring attention to a figure or percentage point .

Colorful Social Media Marketing Presentation Ideas

In this simple example, the pie charts are used to visualize each figure in an interesting way. Plus the pie charts fit the circular and fun theme of the rest of the presentation very well.

65. Use patterned and textured presentation backgrounds

Source

Adding some subtle textures, icons or shapes to the presentation background can help make your slides more interesting. This is especially effective when you are only showing one point per slide, because it makes the slide design less sparse.

DesignMantic Creative Presentation Ideas

You can even switch up the colors on your shapes or textures to match the theme of the slide like DesignMantic did in this presentation.

66. Illustrate complex or confusing concepts with icons

Gluwa Startup Pitch Deck Presentation Ideas

Ideally, you don’t want every slide in your deck to just be text. Instead, switch things up every few slides by using just pictures.

Simple Startup Pitch Deck Presentation Ideas

This slide deck by Gluwa uses icons to create little diagrams to illustrate their presentation ideas. Their slides still communicate concepts to the audience, but in a new way.

67. Overlay stock photos with color

Change Sciences Data Driven Presentation Ideas

One problem many people encounter when creating a presentation or slide decks are finding photos with a consistent style. An easy way to edit photos to make them consistent is to add a transparent color overlay. In this example, Change Sciences uses a blue overlay on all of their photos. Plus, the color you choose can also help convey a particular mood.

68. Use black and white blocks

An easy way to make your text pop, particularly on a photo background, is to use white font on a black blog background (and vise-versa). Check out this slide deck by Abhishek Shah, which uses this trick in an effective way.

Now if you want to become a better leader this year, check out some of our favorite leadership infographics .

69. Use photos with similar filters

Using a bunch of photos with wildly different filters can be jarring in a business presentation. To maintain a consistent flow, use photos with a similar filter and color saturation.

Take a look at this example from HubSpot across slide numbers 1-6 and you can see what I mean.

70. Visualize your points with diagrams

Sometimes the best way to get your point across is to throw some diagrams into the presentation mix. But be sure to make is something that the audience can pick up on in three to five seconds tops.

Purple Data Driven Business Presentation Ideas

For example, Jan Rezab uses a diagram to illustrate what takes up time in our lives on slide numbers 4, 5, 7 and 9!

71. Get experts to share tips

If you want to provide even more value to your audience than you can offer yourself, why not call in some expert reinforcement? See what experts in your field have to say on the topic of your presentation and include their tips and insights. Plus you can hijack their influence and expand your audience fairly quickly.

72. Mimic a popular presentation style

Uber’s pitch deck helped them raise millions of dollars in venture capital eventually leading to the glorious moment when they IPOed this year.

Aside from our sleek design upgrade (hey, we love good design!), this pitch deck template is the exact same one that Uber used to go from Idea to IPO.

And who knows? Maybe you might start the next Uber. But to raise money, you will need to create flawless business pitch decks to impress investors and raise those dollars.

73. Plan your presentation idea ahead of time

I know that minimalist designs are all the rage this year, but there is a big difference between a well-thought-out minimalist design and a lazy design without the finish touches. The same goes for a cluttered design with too many things going on at once.

That’s why it’s worth it to take the time to really plan out your presentation ideas and design concepts. Take this slide deck about storytelling by HighSpark. A quick glance will tell you that they put a lot of thought into designing their slides.

74. Use tables to compare your brand to the competition in sales presentations/pitch decks

There are a lot of ways to visually compare similar things in this day and age. You could use a comparison infographic , or even a venn diagram!

However, when it comes to presentations I think that the simple table is best. Especially if you are comparing more than two things, like in this presentation example.

Green Startup Pitch Deck Presentation Ideas

With a table, you can clearly lay out all the pros and cons of each idea, brand or topic without it being overwhelming to the audience. Plus, virtually everyone knows how to follow a table, so your information will be easy to consume.

See more examples of the best pitch decks .

75. Blend icons & content effortlessly

Usually, icons are used as eye-catching objects detectors or anchors for text in a slideshow. But they can be used for so much more than that!

Social Media Marketing Presentation Ideas

Like in this marketing presentation from Constant Contact they are very large but do not distract from the content.

76. Make your audience want more

This tactic has been used by everyone since the idea of marketing was invented (or close to that). In this presentation example called “100 Growth Hacks, 100 Days” the creator only shows the audience the first 10 days of it and then uses a call to action at the end of the presentation to encourage them to seek out the rest.

Simple Green Marketing Presentations Ideas

The only risk with these kinds of presentation ideas is if your initial content is not great, you can’t expect your audience to seek out more information.

77. Use memes (for real, though)

Moz Content Marketing Presentation Ideas

Usually, memes do not have a place in a serious business setting, so maybe don’t use them for formal presentations. But if you’re covering a lighter topic, or if you’re going for a fun presentation that will connect with your audience, don’t be afraid to throw a meme or two into the mix.

The audience immediately knows what you are trying to say when you use a popular meme in your presentation. For example, on slide number 7, the creator uses a meme to show that it will be hard to create great content

78. Include a slide that introduces your team in pitch decks

Modern Black Business Presentation Ideas

In this presentation example, the creators decided to include their team on a slide. I think it’s a great gesture.

Showing your team can help the audience put a face to your brand and make the whole company feel more genuine. So if there is a team that has helped you get where you are today, give them some recognition!

79. Feature a complementary color palette

Bright Yellow Gary Vaynerchuk Presentation Ideas

Even though I am not a formally trained designer, I still understand that proper color usage is the base of any good design. Although not all of the tenets of color theory work great for presentations, complementary colors are always a great pick.

Creative Gary Vaynerchuk Presentation Ideas

Take a look at the color usage in this business presentation from Gary Vaynerchuk below . The purple and Snapchat yellow, which are complementary colors, look fantastic and the content jumps off the screen.

80. Use a heavy or bold font

The very back of the room should be able to read your content if you are giving a group presentation. To ensure that your entire audience can read the slides I would not only use a large font, but also use a heavy font. If you are confused by what I mean by a heavy font take a look at this unique presentation example by Slides That Rock.

81. Do the math for your audience

If you are going to use a graph in your presentation to compare data you should do the match for your audience. Do not make them do the calculations in their head because you will quickly lose their attention. For example, on slide number 5 the people at Sickweather lay out exactly what figures they want the audience to take from the slide.

82. Use unique colors for different sections

The example below has 145 slides but it does not feel overwhelming or confusing.

That’s because each section has a different corresponding color, which makes it easier to flip through the slide deck and find a particular part.

83. Give your presentation a catchy title that anyone can remember

What I really love about the presentation example above is that it features a catchy tagline on the second slide–“The 3S Framework.” It’s simple but it works!

This motto helps outline the structure of the presentation, and each slide referring back to it. Plus, the tagline will give the audience something to latch onto and remember from the presentation.

84. White backgrounds are not always bad

A lot of people think that plain white background is a boring presentation faux pas. So the first thing they do is add color or image, which is not a bad thing at all.

But I also think that when used correctly, like in this example, plain white backgrounds can lead to beautiful presentations.

85. Split the header text from the body text

This idea is very similar to the one-two punch tactic that I talked about above, but it spreads the content over two slides as opposed to a single slide.

Use this design choice when you have fairly easy to follow presentations, like the one below from Steve Young. I know that this is effective because it allows the audience to focus on the main point before he drives it home with the supporting details.

86. Feature circle image frames

I am a big fan of the design choices that Frank Delmelle uses in this slide deck about content strategy. He uses circles as his main design motif and frames his images in circles as well.

87. Talk directly to your audience

This slideshow tops out at 70 slides but it’s a breeze to flip through. That’s because the creator, Ian Lurie, decided to present it in the form of a conversation instead of a classic slide deck.

While each slide only has one or two sentences, it flows just like a friendly chat. He also includes the necessary pauses, breaks and other conversational tics that helps make it even more convincing.

88. Illustrated icons are key this year

Illustrated Design Guide Presentation Ideas

Icons add a fun and functional element to your designs. In this presentation by Iryna Nezhynska, they use illustrated icons to make a potentially intimidating topic seem manageable.

89. Highlight key numbers and percentages

Surprising percentages have the ability to excite and shock an audience. To make the percentages on your slides even more impactful, present them in a different color or font than the rest of the text.

In the presentation example above, Contently uses that exact tactic to bring more attention to key numbers.

90. Use a gradient as your presentation background

Modern Gradient Business Presentation Ideas

Just like bold color schemes, gradients are a current social media graphic design trend . They may feel retro to some, but I believe they will be around well into the future.

Gradients are perfect for presentation backgrounds because they are so versatile and eye-catching. I mean, you can literally create a gradient with any colors you can think of! And they look a lot more interesting than a simple flat background.

So embrace the future and use a gradient in your next presentation!

91. Track the steps in a process

10 Tips Human Resources Presentation Ideas

In this example, the creators from O.C. Tanner add a very interesting feature to their slides, starting on slide number 6. If you take a look at this business presentation template, you will see that they number the steps in a process and track which step they’re on at the bottom of the slides.

92. Use mind blowing font pairings

Visual Communications Presentation Ideas

The creator of this slide deck uses at least 10 different types of fonts. And it looks fantastic because they know that one font choice is boring. But this does not mean that you should use a bunch of random fonts–pick font pairs that play well together and keep your font choices for different types of information consistent throughout the presentation.

93. Make your ideas as obvious as possible

Your audience shouldn’t be guessing at what you mean. That is why I think that this presentation example from In a Rocket is so powerful because they make the information easy to digest.

White Simple Education Presentation Ideas

Learning to code can be challenging, but they break the information down with simple diagrams and clear examples. Heck, I have not touched CSS in a few years and I could still follow what they were instructing.

94. Use images that will actually scale

A large mistake that you can make in your slide deck is using low-quality images. They may look great on your computer, but as soon as the slides are put up on a screen, the low quality will show. In this example by ThoughtWorks, all of their presentation background images look great and will scale well to a bigger screen. And that is even after the image compression that LinkedIn most likely does!

95. Take risks with your presentation layout

I honestly was blown away the first time I saw this presentation because it capitalized on such a risky design idea. The creators from Weekdone literally turned their presentation into an 8-Bit video game. A nd if you are looking for something that will stick with your audience, I would take a few creative cues from them!

96. Seriously, you better use memes

In this day and age memes are mainstream, so why wouldn’t you use them in a creative presentation? These do not have to be the coolest meme that all the hip kids are sharing, they can be some of the classics. Like the one that Dana DiTomaso uses on slide 16 to emphasize that it’s a trap!

97. Follow a clear design rhythm

Ultra Minimalist Marketing Presentation Ideas

I really like how this presentation introduced each new point in three or four steps, using the same design. It gave the presentation a rhythm that flowed almost like a song!

White Minimalist Marketing Presentation Ideas

I would recommend using this approach if you have to introduce multiple points per slide.

98. Use LOTS of icons

Creative Project Management Presentation Ideas

If you have made it this far in the list you have already probably seen how effective icons are in presentations. They are the perfect way to support your ideas and make your presentation more pleasing to the eyes.

Illustrated Project Management Presentation Ideas

For example, take a look at all the icons SlideShop uses in this presentation. Almost every slide has at least one icon and a few have more than ten!

99. Give each slide its own spark

I know this goes against earlier points I had about creating a cohesive theme in your presentation layout, but everyone knows that rules are made to be broken (if you can do it better)!

Illustrated Creative HR Presentation Ideas

In this slide deck, the team at Officevibe literally created different designs for all 27 of their slides. And to top it off, each of the designs fit the quotes they used extremely well.

100. Use LARGE header cards

Growth Hack Marketing Presentation Ideas

An easy way to stick to that “one piece of content on each slide rule” is to use header cards. They are basically the header that you would normally use in a blog post or article, but it gets is own slide before the content. Here is an example of that idea in the real world in this presentation from Brian Downard.

101. Ask your audience questions

I think one of the most common elements I saw in all the slide decks was that they asked the audience questions. You can use questions to engage with your audience and get them thinking a bit harder about the topic. The Site By Norex team did an exceptional job of this when they explored what the topic of what makes up a brand.

Need some more info about creating a memorable brand? Check out some of the best branding stats for 2020 and beyond!

102. Introduce yourself and your brand

I would say that a majority of presentations that I looked at in this list just jumped right into the content without an introduction to the author or brand in the actual slide deck.

This introduction is very important because it establishes your credentials from the beginning, especially if someone is just reading the slide deck. In this example from Losant, they do just that by spending the first few slides telling the audience who they are.

103. Mix up your mediums

Finally, this slide deck effectively marries two very distinct content forms together: digital images and hand-drawn illustrations. In this example, Freshdesk uses the timeless classic of a comic strip, Calvin & Hobbes, in something so modern to inform the audience in a fun way.

104. Show off your credentials

Just like with any piece of content, people are more likely to believe what you are saying if they know what your company does. That is why I really like when people insert their qualifications right into the presentation slides. Just like Andreas von der Heydt, from Amazon, did at the beginning of this presentation about thinking big.

105. Highlight key data points

If you are presenting a chart or graph on a dry topic, I would recommend using a single color to highlight the most important data point. For example, the investment firm a16z uses orange to highlight the data points they want their audience to focus on in each of their charts.

Check out some examples of how to highlight your key information in bar charts .

106. Show your audience where to find more information

A lot of people end their presentations by literally just running out of slides, and that is the wrong way to do it. Instead, CBInsights consistently pushes their readers towards another piece of content at the end. This is also where you can insert a call to action!

107. Tell your origin story

Source

This idea is kinda similar to showing off your company qualifications at the beginning of your presentation. But with this approach, you are trying to make an emotional connection with your audience instead of just showing off accolades.

And Rand from Moz does this extremely well in the presentation example above.

108. Use one focused visual

This presentation uses a central visual of a structure, with each slide moving down the levels of the structure. This is incredibly powerful because the entire presentation is about sinking your company, and the visual they designed mirrors that idea perfectly. Using one focus visual also makes your slide deck design cohesive.

109. Don’t take presentation design too seriously

Sometimes we get caught up trying to make the perfect presentation and it ends up making us crazy!

But in this presentation example, Jesse Desjardins uses a mix of wit and hilarious retro images to create a memorable and light-hearted presentation.

110. Use size to your advantage

Blue Startup Pitch Deck Presentation Ideas

I am a big fan of using bubble charts and other charts that use size to compare two pieces of data. That is why I like this pitch deck from the ShearShare team that utilizes a size-based chart on slide number 9. The chart is used to illustrate the massive growth potential in their industry.

111. Split section headers from the main content with different background colors

In this presentation, Seth Familian uses alternating colors in a very interesting way. For each of the title slides, he uses a black color background, but for the content slides he uses a white background.

This helped the readers follow along and comprehend what was on the page even faster. And when you are presenting to hundreds of different types of people, this can make or break your presentation.

112. Have a conversation with your audience

Take a conversational tone in your presentation is a great way to encourage your audience to participate.

In this slide deck example, we presented a simple storyline and use questions to engage with the audience throughout. And it helped create a flow throughout the presentation template that is easy to follow.

113. Include your branding throughout your presentation ideas

Another thing that people seem to forget when they are working on a presentation is to include their business’s branding. You honestly never know where your work is going to be shared, so it is important to make sure people know it’s yours. HubSpot does an outstanding job of this on all their presentations, as you can see in the bottom left corner of each slide.

Plus you have spent a ton of time creating your brand guidelines , might as well use them.

114. Include multiple slides to build to your main point

Try using multiple slides to build to your main point. This helps you walk through the components of one overarching point while also building suspense. In this slide deck, the creator uses 6 slides to build up to one main point, adding a new illustration to the diagram on each slide.

115. Split the difference

Use either the left or right side of the slide to hold your text and the opposite to display an image. If you are using a photo or graphic as the main background in your slides, this is a great way to keep things organized.

116. There are millions of fonts out there…use them

Hey, I love simple fonts just as much as the next guy, but sometimes you need to step up your font game to stand out. For example, WebVisions uses a very gritty, probably custom font in their unique presentation that fits the topic extremely well. Take a look!

117. Build your presentation content around icons

Try using icons as the focal points of your presentation layout. This example from Omer Hameed uses icons to draw the audience’s eyes right to the middle of the presentation, where the main points and headers are located.

118. Mix up font style to emphasize important points

If you would like to draw some extra attention to a certain word or idea, switch up the font to one that is bolder. For example, in this oldie but goodie presentation from HubSpot they use a heavy sans-serif font to highlight ideas, as opposed to the serif font for the other text.

119. Add personal touches to your presentation

Simple Creative Design Presentation Ideas

If you want to create a truly unique presentation, add personal touches. In the slide numbers 6-13 from this presentation, the creator adds something to their design that no one else could ever have: they use original drawings they did themselves.

120. Harness the power of your own brand colors

Modern White Digital Marketing Presentation Ideas

Sometimes people forget that they already have a battle-tested color palette that they can use in their brand colors . I try to incorporate one of our brand colors in most of my designs and it makes so much easier to choose colors.

In this simple presentation example, Spitfire Creative used a palette that had both of their brand colors throughout the slideshow.

121. Used dark-colored blocks to highlight words

Bold Yellow Marketing Presentation Ideas

I have seen this trick used in a lot of presentations and it works well. Highlight certain words or phrases by laying them overtop a colored rectangle. Take slide number 7 in this presentation example as a great guide. Use it to bring attention to a saying or idea you really want your audience to remember.

122. Show the audience your mug

This presentation example comes from the same presentation as a previous one, but it was too good not to share. Throughout the slides, you will see Rand from Moz pop up to add a human element to the design. Using an image of your team or yourself can put the audience at ease and make it easier to connect with the presenter.

123. Include a helpful table of contents

I only saw this presentation idea used a few times throughout my research, but I believe it should be used a lot more. A table of contents will help the audience know what to expect and keep their focus throughout. Especially if you are creating a presentation that is a bit longer than normal.

124. Do not post just screenshots, do more

Screenshots of a program or app are very common in any blog post, but I think you can do a little better when it comes to presentations.

So instead of just posting a boring screenshot, add a little more to the slide by using illustrations and product shots. If you are not sure what I am talking about, just check out how great the screenshots look at slide numbers 7 and 8 in this presentation.

125. Highlight keywords using BOLD color

Here’s another slide deck that uses different colors and blocks to highlight keywords. If you are going to use text-heavy slides, then make sure the key points are easy to pick out. Take this slide deck: starting in slide number 4, they highlight exactly what they want you to take away from the text on each slide!

Enough presentation ideas for you?

You made it! I applaud you for making it through all those presentations. Hopefully, now you have a few nifty presentation ideas ready for when you need them.

The next step is to create a presentation that will captivate a meeting room, an amphitheater, and even the world (hey, it doesn’t hurt to dream big).

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The big SlideLizard presentation glossary > Concept Presentation

Concept Presentation

Term explanation • category presentations.

Definition and meaning

In a concept presentation, you have to give general information as well as try to convince the audience with good arguments and deliver a solution concept.

Always create your presentations in the latest design. With SlideLizard Creator you can manage your slides company-wide and automatically synchronize changes for all users.

Other glossary terms

Hybrid event.

When an event consist of both virtual and in-person parts, this is called a hybrid event. This type of event is popular as it combines the benefits of both online and live events.

Audience Demographics

Audience Demographics are the characteristics of listeners like age, gender, cultural backgrounds, group affiliations and educational level. The speaker has to consider all these characteristics when adapting to an audience.

.pot file extension

They are used to create more PowerPoint files with the same formatting and later got replaced by .potx files.

Student Response System (SRS)

With Student Response Systems (SRS) it is possible to get live student feedback in the classroom. Questions and answers can usually be asked and given anonymously, which increases participation and engagement. An SRS may be used for any grade, including university.

The big SlideLizard presentation glossary

The SlideLizard presentation glossary is a large collection of explanations and definitions of terms in the area of presentations, communication, speaking, events, PowerPoint and education.

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Home Blog Design Best Free Concept Map Templates For PowerPoint Presentations

Best Free Concept Map Templates For PowerPoint Presentations

Technical models and diagrams that depict the relationship between different concepts are often presented using concept maps. Making concept map diagrams isn’t that hard, especially if you have an excellent template to assist you.

While there is no need to be all that extravagant when making a concept map, however, it should be at least attractive enough to catch the viewer’s eyes and simple enough to help grasp the intricate web of connections displayed in it. You can create such concept maps with the help of the PowerPoint Templates we describe at the end of the article, which come with easy-to-customize slide designs that can help you create concept maps for presentations and in the form of official, printable diagrams. Before starting with the article, check out our Free Concept Map Template compatible with PowerPoint and Google Slides.

Table of Content

What is a Concept Map?

Benefits of using concept maps, how to create an effective concept map, how to make a concept map in powerpoint, when to use concept maps, how to customize a concept map template, concept map design best practices, common mistakes to avoid in concept mapping, concept map templates frequently asked questions, concept map templates for making presentations and official diagrams.

A concept map is a graphical representation of concepts or ideas. These concepts are linked in a concept map in nodes and connected using lines or arrows, usually in a hierarchy. The nodes are presented in circles or boxes labeled to spell out parts of the map.

They aid in clear thinking, memory retention, and comprehension of complicated concepts by assisting you with:

Organize your ideas
Investigate a subject in depth.
Visualize the connections between concepts and ideas.
Connect the opinions, thoughts, and concepts to show the overall picture.

A concept map can be constructed in PowerPoint using three components: shapes, connectors, and text. Combining these three components, you can map out thoughts and ideas in a form that makes it easy to understand for someone viewing the visualization. Its simplicity makes concept maps handy for many purposes, including note-taking, brainstorming, software design, communicating complex ideas, lexicon development, mapping symmetries, and organizing team knowledge.

However, it’s critical to have an easy-to-understand layout when displaying a concept map in your presentation. To do so, PowerPoint would serve as an excellent platform to create concept maps for a presentation.

Concept Maps Graphical Elements

Most concept maps use circles or squares (nodes); however, different maps might use different shapes, such as flowcharts, where other forms define the chart from start to end.

Another essential part of a concept map is the lines or arrows that connect the map. A single node in a map might relate to one or more nodes, which helps identify the relation one node represents with another connected node.

Nodes come with text that helps describe the node. As the map moves from one node to another, the relationship between the nodes can be understood using the text labels.

History of Concept Maps

Concept mapping was the brainchild of American educator Joseph D. Novak. During his research at Cornell University during the 70s, Novak used concept mapping to represent scientific information before his students. Novak’s work had its roots in the results of American psychologist David Ausubel.

Concept Maps have their origin in the theory of education called constructivism that implies that learning entails constructing new understanding and knowledge by integrating with what is already understood. Novak taught children as young as six years old to help represent their responses. His book, ‘Learning How to Learn’ explains his views on learning through existing cognitive structures assimilating with new concepts.

Concept maps offer numerous benefits in various contexts, from education and research to problem-solving and project management. Here are some of the key advantages of using concept maps:

Enhanced Understanding: Concept maps visually clarify complex information, aiding in the comprehension of intricate relationships between concepts.
Organized Information : They structure data logically, enhancing retention and recall of important details.
Effective Communication: Concept maps facilitate clear idea conveyance, making them valuable in group discussions and presentations.
Facilitates Learning: In education, concept maps encourage critical thinking, idea connection, and topic visualization, benefiting both teachers and students.
Problem Solving and Creativity: Concept maps break down complex problems, promote creative thinking, and offer insights into alternative solutions.

Making a concept map is half the journey, but knowing how to make a concept map on PowerPoint effectively is crucial. To make it effective, you need to carefully consider several factors, including identifying the core objectives of making the map, the medium used for drawing your map, and carefully connecting the dots (so to speak).

Identify and Define the Basic Elements of Your Topic

Defining the basic elements of your topic is essential for the concept map to be meaningful. You might want to focus on the primary subject and the objective of constructing your map. Before you start working on your concept map, it is essential to understand what you intend to achieve. So, if you are making a flowchart, each part of the chart will have to be defined using a specific type of shape, representing the flow of the visualization. Similarly, if a concept map is based on a brainstorming session, you require gathering the ideas and putting them in perspective. You might also want to decide whether you would like to complete this task during or after the brainstorming session.

Phases of Project Management Concept Map

Pick a Method to Design Your Concept Map

There are several ways you can construct a concept map, including using a content mapping template. You can draw it on a blank page with a pencil, or you can opt for using online tools, desktop, or mobile apps to construct a more elaborate map. Not only are there many free and premium concept map-making apps, but you can even use a concept map template for PowerPoint to create your map in the form of a single slide or to spread it out across your presentation deck.

If you wish to construct your concept map using an app, you can use various cloud-based tools like Lucidchart or Visme. You can also use cross-platform applications like Mindmiester or Mind Master. The latter is available across all popular formats, including using Android, iOS, Windows, Mac, and Linux. You can even use a simple app like the Paint app in Windows or start constructing your app using a stylus pen and a tablet.

Draw Your Map from the Top to the Bottom

Concept maps often have the most inclusive concepts listed at the top, followed by whole ideas, as you start mapping out the finer details of the visualization. Therefore, drawing the map from top to bottom makes sense, and this will allow you to branch out the map from the more general to the more specific and exclusive concepts.

Carefully Connect Your Map

Connecting your map is one of the vital elements of constructing a concept map. Because one or more nodes might be related to a single or multiple other nodes, the visualization should capture this linkage between nodes to make the relationship understandable for the viewer. Therefore you must ensure that all relevant nodes in your map are linked neatly with pertinent other nodes and easily identified by following the strings laid out in your map.

To construct a concept map in PowerPoint, you can use Shapes or SmartArt via the Insert tab.

When you make a concept map, you can use a hierarchy to add information to your map. You can add shapes and connect them using lines and arrows according to need.

Below is an example of a simple concept map in PowerPoint. The map shows how living things can be divided into plants and animals, where the example of the animal includes a cow that eats grass. The map can be further elaborated by segregating carnivores, herbivores and, omnivores and linking them in the food chain.

The video given below provides a brief overview of constructing a concept map in PowerPoint. You can make your concept mapping task easy by using ready-made PowerPoint templates for building your concept maps. You can check out our post on the Best Concept Map Templates for PowerPoint to find a few useful templates that can help you create a neat-looking concept map in no time.

Concept Maps are a great way of mapping knowledge and weaving it with the current understanding of an individual or a group of people. You don’t necessarily need to be an expert to understand a concept map; however, each concept map relies on an individual’s prior knowledge to help in the process of learning and comprehending ideas and concepts. For example, a concept map to help a K12 student understand the water cycle would require their ability to grasp the idea.

With cognitive structures, you can help others assimilate knowledge and new ideas. Similarly, more complex concept maps used for software design or to synthesize information would require prior knowledge related to the concept to make sense for the individual involved in the mapping or learning process.

Concept maps can have a variety of functions other than learning and teaching new concepts. Businesses use concept maps to map out the customer journey and understand the user flow that leads them to their product. For example, concept maps can be great for understanding sales conducted through e-commerce platforms, the response of customer services, and the gap between the customer and the service provider. As e-commerce continues to grow exponentially in the era of COVID-19, we are likely to find many uses for concept maps to understand better the flow of sales, customer experience, and the customer journey. Suppose you also seek to create another type of diagram to compare the relationship between concepts. In that case, you can also use Venn diagrams as a parallel or complementary part of an analysis.

Regardless of how you intend to use a concept map, you should ensure that you get the basics right. Misconstruction of the linkage between the nodes in a concept map can defeat the map’s purpose. If links aren’t clear, it is good to use labels that explain the lack of clarity regarding a node’s linkage. For instance, this might be needed when synthesizing information related to new research that might require additional vetting before being validated. This might also be necessary when concept maps are being used to gauge trends and forecasts.

Choose the Concept Map Template that you like the most.
Click on Download and create your account
You can edit your Concept Map template in PowerPoint or Google Slides.
Once you have your Concept Map template open, click on any text area and edit.
Copy and paste any section of the Concept Map template, or delete sections you will not use.
You can add icons, your company’s branding elements, photos and edit the PowerPoint Presentation colors.
Once finished you can download it and share it with your company’s collaborators.

Finally, now you know all the designs. Decisions you make must be based on the data you wish to visualize and the goal of your concept map. However, in case you are not sure where to begin your concept map, consider the major questions you’d like to address either it could be a single question or a group of questions. Then, while creating your concept map on those questions.

When making a concept map, you must not forget to consider your audience:

What information will they require in order to comprehend your concept-map?
What level of detail do you require?
What can you do to improve the engagement of your concept-map?

While concept mapping is a valuable technique, it’s essential to avoid common mistakes to ensure the effectiveness of your concept maps. Here are some common errors to steer clear of:

Overcomplication: Keep your concept map simple and clear, focusing on simplifying and clarifying information, rather than making it overly complex.
Lack of Focus: Ensure your concept map centers around a clear central concept or theme, avoiding the inclusion of unrelated ideas.
Unclear Relationships: Define relationships between concepts precisely to prevent confusion caused by vague or unclear connections.
Excessive Detail: Stick to essential concepts and ideas in your concept map, avoiding the inclusion of excessive details that may hinder clarity.
Ignoring Hierarchy: Establish a hierarchy of concepts, starting with broader ideas and progressing to more specific ones, to maintain organization and clarity.

With a concept map, you may visualize and integrate ideas and implement those abstract notions into your PowerPoint Presentation. Moreover, it aids you in making it easier for your viewers to consume and remember the most crucial points.

The use of a Concept Map Template can benefit you from many aspects. It allows you to integrate new and experienced concepts to synthesize information, encourage visual learning and make complex thoughts easy to communicate. In turn, it encourages team members to be creative and communicate with each other.

The most critical difference among both is the structural characteristic. Topics and linkages are valued equally in a concept map. On the other hand, mind maps are more focused on the topic. Due to which if you look closely, concept maps appear to illustrate why particular nodes are connected more clearly. Whereas, The mind map is a great solution when you simply want to scribble down as many themes and facts as possible. Hence, for much easier implementation, consider incorporating Mind Map Template . It would make your brainstorming session effective, enabling you to inspire the audience and help them remember the thoughts delivered.

At SlideModel we aim to provide the user with a wide range of pre-designed editable templates. Thanks to our variety of presentations you can browse and choose the design that you think is right for you to clearly explain your ideas and keep your audience engaged.

In turn, through the information we provide, we have made it easy to create a Concept Map. However you should make sure to take advantage of all its features so that your slides are attractive and fulfill their basic purpose, letting the audience grasp the dense web of relationships presented in it easily. You can make such creative concept maps with the help of the PowerPoint templates listed below.

1. Free Concept Map PowerPoint Template

The Free Concept Map PowerPoint Template depicts a hierarchical structure. The hierarchy levels contain different shades of colors to differentiate the topics. The concept map template allows the audience to view the information in a One Pager Slide. The presenter can organize complex information and present it visually engagingly. For a presentation on problem-solving, such as to cause and effect analysis, text boxes on branches are appropriate. The presenter can show questions or cause as an outcome of the previous level of a concept map.

Use This Template

2. Simple Mind Map PowerPoint Template

This PowerPoint template is easy to use. It has a straightforward, clean layout that enables you to establish a creative concept map and mind map yet equally informative along with valuable text without any limitations. You may quickly modify, remove, and add placeholders to enter new things. Moreover, you can also move them around to alter the location of the specified strings.

3. Mind Map Diagram Template for PowerPoint

With this Mind Map Diagram Template for PowerPoint, you can elegantly structure your thoughts and opinions, that too without consuming your valuable time. These layouts are mainly designed for brainstorming sessions or corporate presentations. For example, instead of listing down your points, you can utilize the colorful boxes, dedicating each box for each stance. Doing so will make you display your thoughts clearly to your audience. Note that all the slides are open for further modification, whether it’s about adding extra text or visuals. However, merely this eye-catching structure would do its job very well; you won’t need anything further.

4. Creative Mind Map PowerPoint Template

This easy concept map template entails clipart of a brain with a network of nerves running through it. SlideModel gives you full authority over the slides as it enables you to adjust the general look of the provided sample slides as per your overall theme of the presentation. For instance, in this map template, you can change the color of the brain or simply just input text to rapidly build a professional-looking yet creative concept map utilizing the PowerPoint Drawing Tools.

5. Tree Diagram Template for PowerPoint

This Tree Diagram content map template is handy for business professionals. It enables you to portray labor relationships and team duties clearly and concisely. Moreover, it also presents the leader’s responsibilities over their work teams.

With the help of this diagram, you can make a creative concept map. Furthermore, these templates are editable. Hence you can edit the diagram of the tree with the branches, either making use of it to showcase the team duties or present the project’s process, branching the various parts of it.

6. Creative Tree Diagrams Template for PowerPoint

To create a catchy eye presentation utilizing these tree-shaped slides would do good. This semantic map template is ideal for decision making the presentation as having this; you can intricate more concept maps in your presentation. Just like other templates of SlideModel, this template is fully adaptable.

Look at this tree diagram above; the branches link the elements or ideas together, whereas the root might symbolize the central principle or subject.

7. Brain Tree PowerPoint Template

The Brain Tree PowerPoint Template depicts four brain functions and their sub-processes. The template includes vector graphics of the left and right hemispheres of the brain, along with colorful process segments, which makes the slides look appealing. Technical working can be dull, distracting the audience; however, with these templates, you can present business planning and strategic management concepts engagingly as it entails four slides created to highlight the segments of the brain shape individually. Using these will aid you in having an elaborate discussion over a particular stance that you want to focus on.

The brain tree shape in this content mapping template will represent a primary hub that will interconnect all possible viewpoints, thoughts, and solutions.

8. Multi-Step Infographic Agenda Slides for PowerPoint

Multi-Step Infographic Agenda Slides is a set of four templates that present five up to 8 agenda items on each. The functions required to attain the aim in the center of the slide are demonstrated in these steps. The agenda infographic template visually connects ideas to the central unit, emphasizing the link. They are also helpful for displaying categories, kinds, and subprocesses in addition to the agenda items.

Particularly the design of this Concept Map Template, as you can see above, the circular icons branching out of the main central idea in the middle, is ideal for a non-sequential agenda. For instance, this concept map editable template can be used to discuss a particular product’s aspects.

9. Negotiation Summary PowerPoint Template

This straightforward concept map template has a storyboard layout that precisely encapsulates the negotiation preparation process. Logical operations are broken down into manageable chunks in a single slide layout. Doing so will aid in the successful communication of negotiation preparation methods and information. Business processes can be demonstrated in an easy-to-understand Mind Map Presentation using such a map template. It enables you to display the significant components narratively and provides a flow of action.

10. 5-Step Petal Mind Map Concept for PowerPoint

This Petal Mind Map is one of the creative content map templates since it features a semi-circle in the shape of flower petals. These PowerPoint petal shapes include clipart icons that will aid in the visualization of terms in your blank concept map. This five-step mind map layout helps break down the issue to comprehend and adequately explain each crucial component. It’s an ideal business presentation for communicating key concepts and organizing data to carry out business plans smoothly.

11. Octopus Diagram PowerPoint Template

The Octopus Diagram PowerPoint Template features creative content map layouts that depict an octopus structure with tentacles like the central unit controlling various components, similar to the tree diagram with several branches discussed above. In addition, each tentacle has a clipart icon to represent several diagram terms. These graphics can be used to present a variety of themes such as Sub-processes or systems, different classifications, or product requirements.

12. 4 Item with Core PowerPoint Template

The Concept Map Template 4 Item with Core is a multi-purpose diagram that presents four connected components to resolve the fundamental issue and get the desired goal. There are two sets of slides in this PowerPoint Concept Map Template, and each set includes five slides that go through each part of the diagram with considerable detail. It depicts a four-step mind map that could be used effectively for a range of strategy and planning PowerPoints. Such as Marketing fundamentals, business models, sub-processes, and classifications.

13. 7+1 Item MindMap PowerPoint Template

The Concept Map Template depicts a molecule structure with the primary element at the center and the other items branching out in circular segments with text placeholders. These mind map templates are ideal for project planning sessions as brainstorming ideas would be fun using these visual tools since they aid in organizing information and analyzing thoughts in a creative yet straightforward manner. Furthermore, SlideModel gives full authority over the PowerPoint editing options enabling users to personalize the content without any hassle, i.e., change colors, add effects, and animations.

14. 4 Item 12 Sub-Item PowerPoint Diagram

A compass with all four primary directions as processes is depicted in this PowerPoint Diagram. On the other hand, exhibit three-pointers as sub-processes. This professional template essentially offers an outline of the logical structure of the project. As a result, a single-view PowerPoint slide can convey the essence of the project strategy and strategies to the audience. It also aids experts in breaking down the scope of work into manageable chunks.

15. SWOT Mind Map for PowerPoint

SWOT Mind Map for PowerPoint comprises four variables- Strengths, Weaknesses, Opportunities, and Threats. Hence, this map template is suitable for business planning and organizational growth. Besides, these slide designs are editable, which can assist the user in creating excellent visuals that will help the audience fully grasp the report. With this PowerPoint template, you can make stylish and functional presentations for professional audiences.

16. Concept Maps PowerPoint Template

The Concept Maps PowerPoint Template is a collection of 4 tree diagrams. These PowerPoint Templates will allow you to organize complex information through an easy-to-understand flowchart. A hierarchical structure breaks down knowledge into multiple levels or stages, making it easier for the audience to understand what you communicate.

17. Concept Maps Infographics Template

The Concept Maps Infographics Template seeks to generate a hierarchical structure accompanied by a specific iconography that provides a didactic aspect and helps to engage the audience. At the same time, within its different slides, more hierarchy levels can explain and represent more complex concepts.

18. Sticky Notes Concept Maps PowerPoint Template

Suppose you are looking to generate a Concept Map with a different aesthetic from the average. In that case, the Sticky Notes Concept Maps PowerPoint Template will allow you to develop a didactic design, adding Sticky Notes with placeholders where you can add relevant information in your PowerPoint Template and generate engagement with your audience. This Concept Map Template is widely used in educational presentations.

19. Roadmap Concept Map PowerPoint Theme

20. Opportunities Solution Tree PowerPoint Template

21. 4-Item Hierarchy Infographic PowerPoint Template

22. Creative Mind Map Template for PowerPoint

23. mind map branches powerpoint template.

24. 5 Step Core Diagram Template for PowerPoint

25. Sticky Notes Concept Maps PowerPoint Template

26. decision tree diagram for powerpoint.

27. Opportunities Solution Tree PowerPoint Template

28. decision tree & matrix template for powerpoint.

29. Decision Tree Diagram with Text Boxes for PowerPoint

30. 6W Model of Customer Analysis Slide Template

31. Free Decision Tree PowerPoint Templates

32. Free Octopus Design for PowerPoint

33. Free 4 Steps Liquid PowerPoint Diagram

34. Free Modern Tree Diagram for PowerPoint

35. Free 6-Item Hexagonal Diagram Slide Template

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How to Create a Business Plan Presentation [Plus Templates]

Written by: Masooma Memon

How-to-Create-a-Business-Plan-Presentation

You know your business idea is strong, but presenting it in a way that captivates your audience and inspires them to take the desired action? That’s a different story.

But don’t worry. With the right approach and resources, you can create a business plan presentation that not only conveys your idea in the best possible way but also wins over potential investors, partners and clients.

In this article, we’ll cover everything you have in mind like how many slides does your business idea presentation need, what goes into those slides, and how to create, design and present an impressive business plan presentation.

Here's a short selection of 8 easy-to-edit business plan presentation templates you can edit, share and download with Visme

Along the way, we’ll also show you a series of ready-to-use business plan presentation templates that you can customize to use as your own. See? We did say creating a presentation isn’t rocket science.

Ready to learn how to create a business presentation?

Let’s get started already.

What Is a Business Plan Presentation?
What Should Be In a Business Plan Presentation?

How to Create a Business Plan Presentation

How to Design a Business Plan Presentation With Visme

Business Plan Presentation Best Practices

How to present a business plan presentation, business plan presentation faqs.

A business plan presentation is a formal slide deck that includes your goals, mission, strategy, pricing model, financial projections, teams and other information about your new business.
Typically, a business plan presentation includes a title slide, problem, solution, pricing plan, business operations information, marketing plan, industry overview, financial projections, team and a concluding slide with your contact details.
To create a business plan presentation, identify your goals, conduct research, create an outline, develop the content, design your slides, prepare supporting material, and finalize and polish.
Design a business plan presentation easily in Visme by picking a template, adjusting the slides, customizing the template, and then downloading and sharing your presentation.
Some tips for creating impressive business plan presentations include drawing attention to your core message, making your slides easy to read and understand, sticking to one or two fonts, picking a nice color scheme, using minimal text and paying attention to the visuals.
To effectively present a business plan presentation, keep your presentation concise, add interactivity, pay attention to the design and incorporate data visualization.
Visme makes it easy to create a professional business plan presentation that leaves a solid impression on your audience. Use features like ready-made templates, built-in graphics, animations, branding and AI-powered tools to create stunning presentations.

What is a Business Plan Presentation?

We know a business plan as a formal document that includes your business goals, mission, strategy and the rest of the starting-a-business shebang.

A business plan presentation is all that with added pressure since you’ve to convey the entire information in slides – clearly and concisely.

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Put another way, you don’t have wordy documents to convey your ideas. Instead, you’ll need to be clear about selling your idea to investors by sharing all the important details in an engaging and succinct manner.

What Should Be in a Business Presentation?

Now that you know how your slides need to look, let’s talk about another important point—your presentation’s slides and what they need to talk about.

The bare minimum slides you need are 10. Remember, cover only one business aspect per slide. Here’s what your slides should be about.

Slide 1: The Title Slide

This needs no explanation — it’s your introductory page that should include your business’s name, any slogan that you may have, and a logo as well (if it’s ready). Don’t forget to add your name to the slide.

Since this is the first slide, it needs to be an impression maker. One way to create such a slide is to rely on a powerful image that showcases your business idea.

Take, for example, this presentation template by Visme. It pretty much speaks for itself, narrating the business idea is related to social media scheduling.

Looking for the perfect image for your presentation? Grab one from a pool of 700+ free presentation images .

Slide 2: The Problem Your Business Solves

Dedicate your second slide to diving into the pain point your business solves. You can use facts to make things convincing. But, there’s nothing that beats a good story.

Here is an amazing business plan presentation example that does just that.

business plan presentation - The Problem Your Business Solves

Additionally, make sure you let your design do the talking. For instance, this presentation template uses a few words and pairs them with icons that explain facts.

Slide 3: Your Business’s Solution

Now that you’ve introduced the problem, give the solution.

This is the part where your story comes to its happy ending. And what’s the happy ending? Your business idea.

Again, make sure your solution-offering slide isn’t wordy, but digestible. Try a diagram or sketch to explain your idea like here.

Slide 4: Your Pricing Plan

Okay, so investors know you’ve a great idea that you’ve delivered in an even greater story format. They’re impressed. What’s next? Your pricing structure.

In your business model slide, go on to tell who your customers are, what your revenue sources are going to be, and how much you expect customers to pay for your product/service?

But, instead of writing it all, present your pricing plans in a simple-to-grasp chart.

Here’s what I mean.

Slide 5: Business Operations Information

Now is the time you give your audience an inside peep into the operating nuts and bolts of your business.

Where will your business headquarters be located? What about the staff that runs the show in the background. What equipment will you need? Answer all that in this slide.

Just make sure you offer all this info in a chart or diagram.

business plan presentation - business operation information

Slide 6: Your Marketing Plan

Next, tell your audience how you plan to market your business.

Nope, "TV and ads" is not the right answer. Instead, share your marketing plan including the channels you’ll use and how you plan to do so.

business plan presentation - marketing plan and acquisition channels

Planning to make a separate marketing presentation? Dig into this guide to create one with free templates.

Slide 7: Industry Overview

In other words, this slide is for competitor analysis. Make sure you keep it clipped and use a positive approach.

Defaming or bad-mouthing competitors won’t help. What’ll make a difference in your favor though is how well you explain your unique selling proposition (USP) or what makes your business a winner.

Share this information in a chart or outline the key pointers like this template below does.

business plan presentation - industry overview

Slide 8: Financial Projections

Time to pull out the crystal ball that shows the future!

Answer the following in this slide: what financial projections do you’ve for the next 3 years and 5 years to come. Then, explain how you reached those numbers.

Here’s a template that does that well:

Slide 9: Your Team

Here’s the part when you talk about the key players who’ll help you build your business.

See how this template intros teammates.

business plan presentation - team slide template

Slide 10: Concluding Slide

This is your last slide. It’s best to close your presentation with your contact details (check out the slide below for an idea) and a sense of urgency.

But why the urgency, you ask? Because you want to tell your audience that now is the right time for your business to enter the market.

1. Identify Your Goals

Before diving into your presentation, take a step back and clarify your purpose.

Are you seeking investment, looking for partners or pitching to potential clients. Knowing your aim helps shape your entire approach.

Then, set clear goals for your presentation. Maybe you want to secure a certain amount of funding or land a specific partnership. Having these objectives in mind keeps you focused and helps you measure success later on.

2. Research and Gather Information

Now it's time to roll up your sleeves and dig into the nitty-gritty.

Start with thorough market research—understand your industry inside out and know your competitors like the back of your hand.

Also, get a solid grasp on your target audience. Research their backgrounds, interests and what they're looking for. This insight is gold when tailoring your content.

Don't just skim the surface; dive deep. Collect hard data, compelling statistics and solid financial information that backs up your claims.

As you gather all this information, keep it organized. Use spreadsheets, mind maps or whatever system works for you. The point is to have this valuable intel at your fingertips when you need it.

For example, you can use Visme’s whiteboard tool for this purpose. Or design an engaging mind map that you can easily share with your team.

3. Outline Your Presentation Structure

Think of your presentation as a story—it needs a beginning, middle and end. And all of these parts need to flow seamlessly.

Start by mapping out the key points and sections you want to cover. Then, arrange them in a logical order that builds momentum. Make sure each section naturally leads into the next, creating a compelling narrative.

As you plan, consider how much time and emphasis each part deserves. Your game-changing product might warrant more time than your office location, for instance. A well-structured presentation keeps your audience engaged and helps them follow your vision effortlessly.

Want to learn more? Here’s a detailed guide on the different types of presentation structures you might want to use for your business plan presentation.

4. Develop Your Content

Here's where you breathe life into your presentation.

Craft content that's not just informative, but captivating. Think about what makes your business unique and exciting— that's the story you want to tell.

Develop a clear, punchy value proposition that instantly communicates your worth. As you write, keep your audience in mind. What matters to them? Align your content with their interests and needs. If you need help with crafting the perfect words, use Visme’s AI Writer for assistance.

For each slide, aim for concise, impactful statements. Back up your claims with solid data and facts—investors love numbers. And while it's good to show you know your stuff with industry jargon, remember to explain complex terms. You want to impress, not confuse.

5. Design Your Slides

Now it's time to make your presentation visually appealing. If you’re using a template, choose a design theme that's professional and aligns with your business idea.

Ideally, your presentation design should be clean, modern and easy on the eyes. Use high-quality visuals, charts and graphics to illustrate your points. We’ll discuss more about how to design a business plan presentation in the next section.

Be careful not to go overboard. Keep your slides uncluttered and easy to read. A good rule of thumb is no more than six bullet points per slide. Use them to highlight key points and provide visual interest, not to display every word you're going to say.

6. Prepare Supporting Materials

Your presentation is just one part of the package. Create handouts or leave-behind documents that reinforce your key points and provide additional details. These could include executive summaries, product specifications or financial projections.

Also, develop a one-page business plan or a more detailed one for those who want to dive deeper. These materials show you're thorough and prepared, and they give interested parties something concrete to review after your presentation.

Visme offers a bunch of business plan templates to help you in that area. Here’s a business plan template you can use right away:

The best part about using Visme is you can ensure your document design is consistent with your presentation. Simply upload your brand elements like fonts, colors and logo, and our Brand Kit will apply your unique style across any project you create.

In fact, you don’t even have to manually upload anything if you’re short on time and have a website. Input your site URL into our Brand Design Tool and let the AI pull the brand elements automatically and apply them to your designs.

7. Finalize and Polish

You're almost done! But before you call it a day, revisit and fine-tune your presentation so it’s free from any potential issues. Proofread everything meticulously and check for spelling errors, consistency in formatting and accuracy in your data and projections.

Make sure all your information is up-to-date and relevant. Also, pay attention to any animations and transitions between your slides—they should be smooth and logical.

This is also a great time to get some outside perspective. Present to trusted advisors, mentors or colleagues who can give you honest, constructive feedback. They might catch things you've missed or have ideas to make your presentation even stronger.

If you’re creating your business plan presentation in Visme, you can invite team members to review your slides, leave feedback by commenting or annotating and even work on the content with you using our collaboration and workflow features.

How to Design a Business Plan Presentation with Visme

So far, you’ve learned a lot of theory on making a business plan presentation. It’s time to put all that and more into practice.

Start off with writing your content. And, go on to design your slides next.

With Visme, you’ve two ways to go about creating your presentation: either start with a template or work from the scratch.

Have you already started making your presentation in PowerPoint, but only just discovered Visme? No worries! Nobody’s going to ask you to start over.

Instead, simply follow the steps in here to import your PowerPoint presentation in Visme . Or, watch this video to understand how do so.

Now, let’s start designing.

1. Pick a Template

Visme offers templates in various categories, so you’ll be sure to find a template that fits your business idea.

For instance, here’s a business presentation template.

Here’s something for those of you with an idea in the finance sector.

Plus, a template for a product idea.

Each of the available templates are editable, which means if there’s something you want to change about it, you can easily do so.

Looking for something that takes creativity to a whole new level? Pick from one of our animated presentation templates. And if you’re short on time, you can use Visme’s AI Presentation Maker to whip up a custom design tailored to your business idea and vision.

2. Adjust the Slides

Once you’ve picked your template, click Add New Slide to bring other slides from the template into your presentation. Pick and choose any and all of the slides you need to use in your business plan presentation.

You can also bring in slides that you've previously saved to your slide library to help customize your presentation even further.

3. Customize the Template

Lastly, customize your template’s font and color.

If you already haven’t settled on your brand colors, dive into color psychology to pick colors for your presentation that inspire trust.

If you plan to power your first slide with images, you can either select images from Visme’s stock photo library or upload your own image. You can also add icons , shapes, animated graphics, illustrations, 3D characters , gestures and more to spruce up your slides.

And if you can’t find the perfect image, whip one up using the AI Image Generator or edit existing images using the AI Image Editing tool . It can unblur, upscale and remove unwanted backgrounds in seconds.

Pro Tip : Take advantage of Dynamic Fields to always keep important data like names, dates and contact information accurate. Once you've customized the fields and assigned values , your data will be pulled in throughout your project.

Alternatively, you can create your presentation from the ground up using a blank canvas or by starting with a presentation theme .

4. Download and Share

Finally, it’s time to share your business plan presentation.

You have several options to do that in Visme. Here they are:

Download: Save your presentation in PDF or PPTX (PowerPoint) format. You can also download in HTML5 (offline web) format to preserve animation and interactivity,
Share online: Publish and share your presentation online using a public or private link. No need to download any files—your presentation will be hosted on Visme.
Embed: Generate an embed code for your presentation to add it to a website or portal.

Also, fun fact: when you share your presentation online with Visme, you can track built-in analytics to understand how people are interacting with your slide deck.

With the recap out of the way, let’s talk about the fundamentals of preparing a business presentation that you need to keep front and center as you plan.

1. Draw attention to your core message.

This is the heart of any successful presentation — one that makes it a winner. To ensure your message comes off coherently, explain your business idea to yourself.

The stronger your grip on your idea, the better you’d be able to explain it in a few sentences, or paragraphs at most.

In other words, make sure you can summarize your plans into an elevator pitch. Also, don’t forget, use simple language — can a child understand your business idea? If so, you’re in the right direction.

2. Make your slides easy to read and understand.

If a clear message is the heart of a prizewinning (read: investor winning) presentation, good readability and ease in understanding are the lungs, working to keep your presentation alive and breathing.

The question now is, how do you go about creating digestible slides? Here are a couple of things that can help.

3. Stick to one or two fonts.

Garamond, Helvetica and Gill Sans are some of the best fonts to use in a presentation .

And while you’re at it, select a readable font size. 30 points is a good benchmark size to keep in mind like we discussed above.

Take a look at how well the font size is adjusted in this template. The changing font size also creates a visual flow that navigates viewers’ attention.

business plan presentation - use readable fonts like in this template

4. Pick a nice color scheme.

Know those bright colors that hurt the eye and are hard to look at? Steer away from them. A subtle color combination works best like in the Visme presentation template below.

5. Use minimal text.

To do so, read each word carefully and ask yourself: can I do just fine without this word? If you find yourself replying in the affirmative to this question, remove the word. In short, make each word earn its keep.

Here’s a template using only as many words as needed to get the message across.

6. Pay attention to the visual elements in each slide.

The goal is simple: you’ve got to use design elements smartly without overdoing them. Sure, you’ve heard a picture is worth a thousand words, but nailing visual components in your presentation can take some effort.

Put another way, it isn’t about throwing in a bunch of thumbnail images and icons to each slide and calling it a day. Instead, it’s about adding them thoughtfully so they’re impactful rather than extra baggage.

Check out this template from Visme to get an idea of what we’re talking about here.

On the whole, aim to create a business plan presentation that’s readable, comprehensible and clutter-free.

Before we wrap this up, here are some tips to help you deliver more memorable presentations:

Keep Your Presentation Concise

Short, powerful messages leave a far deeper impression than long, rambling presentations.

Follow the 9-minute rule —originally for salespeople but equally valuable for presenters—to deliver more impactful presentations.

Aim to deliver 2-3 slides per minute, keeping your key points within about 9 minutes. This helps maintain your audience’s attention and ensures your core message is communicated without overwhelming the listeners with excessive information.

Add Interactivity to Your Presentation

Breathe life into your business presentations and stand out by incorporating interactive elements, such as animated icons, popups, clickable buttons, embedded videos and more.

Interested in creating an interactive business presentation? Here are 20 tips to get you started.

You can also take a look at how to create an interactive quiz within your presentation below.

Create engaging interactive content with Visme.

Add interactive pop-ups and hover effects
Increase interest and engagement on your design
Lead your audience to specific content with interactivity

Pay Attention to Your Presentation’s Design

Not only is visual design an important component of any presentation , but it’s also what hooks your audience. It takes about 50 milliseconds for your audience to assess a design’s visual appeal so aim to leave a strong visual impression.

Use a powerful image as this template does.

Or try a color-based design with a modern layout like the one in this business presentation template:

Incorporate Data Visualization

Wherever possible, use any of the various chart types at your disposal to present your data. These could be line or bar graphs, pie charts, Gantt charts, Venn diagrams, pictograms, population pyramids and much more.

But why should you use charts to share your data? Simple: data visualization makes complex numbers easy to understand at a glance and more interesting to look at.

Check out this funnel chart template by Visme that you can add to your business plan presentation:

Or this cool gauge chart to track the achievements of your sales staff:

With a few clicks of a button, add creative infographics to your Visme presentations and take them to a whole new level.

Q. How Many Slides Does Your Business Presentation Need?

Aim for 10-12 slides in your business presentation. This aligns with Guy Kawasaki's 10-20-30 rule: 10 slides max, presented in 20 minutes, using at least 30-point font. This approach helps you stay focused and keep your audience hooked to your presentation till the end.

Made with Visme Infographic Maker

If absolutely necessary, you can stretch to 13 slides, but try not to go beyond this to prevent overwhelming your audience. Remember, a concise presentation often has more impact than a lengthy one.

Create a Business Plan Presentation That Wins Investors

Creating a business plan presentation really isn’t much of a tough nut to crack. Consider half your work done if you’re cent percent clear about your business idea. This way your presentation’s content will come easy to you.

As for the design? Leave that to Visme. Our online presentation software makes it easy to create a beautiful and professional business plan presentation that leaves a solid impression on your audience.

Use features like built-in graphics, custom 3D characters, animations, branding and AI-powered tools to create the best business plan presentation you could envision.

Create beautiful presentations faster with Visme.

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About the Author

Masooma Memon is a pizza-loving freelance writer by day and a novel nerd by night. She crafts research-backed, actionable blog posts for SaaS and marketing brands who aim to employ quality content to educate and engage with their audience.

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Toyota FJ Cruiser Revival Seemingly Teased During 2024 Land Cruiser Debut

There was another, larger suv pictured next to it..

Back in June when Toyota hosted the world premiere of the new Alphard and Vellfire minivans, it also briefly showed a shadowy silhouette of what will be a Century SUV . Fast forward to this week, the debut event for the Land Cruiser 250 also included an official preview of a different product. Actually, make that two. The silhouettes of two unknown SUVs appeared in the background for a few seconds at the very end of the event.

The presentation held by Toyota's Chief Branding Officer didn't include details about the two mysterious vehicles. However, Simon Humphries did hint something new is on the horizon: "Suffice it to say, there are lots of exciting paths to changing the future of cars." Prior to this statement, he said Land Cruiser customers want the automaker to keep the nameplate relevant, and doing so could mean "carbon neutral approaches" and making sure the LC is "more affordable" as well as "within reach of even more people around the world."

Putting two and two together, and analyzing the familiar boxy shape of the SUV on the left, we might be getting an early look at the FJ Cruiser revival in electric guise. After all, Toyota already teased it way back in late 2021, so it shouldn't come as a big surprise the off-roader could be returning without a combustion engine. Pictured below is the Compact Cruiser concept that sent a strong FJ Cruiser vibe.

We should point out the potential resurrection of the FJ Cruiser would contradict a report from Reuters . The reputable news agency wrote in October 2022 that Toyota allegedly halted the development of an electric second-generation model as well as that of a Crown EV. Perhaps that was true at that point and now the FJ Cruiser (at least) is in the works again.

Although Toyota discontinued the FJ Cruiser in the United States after the 2014 model year, production didn't end until December 2022. It means the Japanese brand manufactured the model for nearly 17 years before pulling the plug with a Final Edition for the Middle East limited to 1,000 units.

Toyota Compact Cruiser EV Concept

As for the other SUV teased during the Land Cruiser 250's premiere, it’s a lot bigger and has significantly less ground clearance than the high-riding "FJ Cruiser." We've played with the brightness and exposure of the image in an attempt to unlock more design details. It too seems to be an EV and we're wondering whether it's a Toyota or a Lexus, although given the context, it's probably the former. For what it's worth, it doesn't seem to be the Century-badged SUV debuting later this year as that one is shaping up to be a Japanese take on the Rolls-Royce Cullinan .

As a final note, the 250 isn't the only Land Cruiser unveiled this week as Toyota is updating the venerable 70 series, which will celebrate its 40 th anniversary in 2024. It's being reintroduced at home in Japan while the Australian version is sticking with the V8 diesel and five-speed manual gearbox combo , joined by a four-cylinder diesel with an automatic.

Pick Your Favorite Land Cruiser Flavor:

Source: Toyota

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Young Architect Guide: 8 Ways to Make Better Concept Models
Here are eight techniques to consider as you craft your next concept model at school or in practice. (Left) paper cutout by Vjeko Sager. Photo courtesy Vjeko Sager. (Right) Your House by Olafur Eliasson. Photo courtesy Osar. 1. Stack Paper. Sometimes all you need to elegantly communicate an idea is to use a single sheet of paper.
How to Present Complex Concepts: A Guide for Effective ...
A mind map can help communicate your complex concept in two ways. First, it can help you strategize the text, presentation, and speech. A mind map or thought organizer can be the foundation for developing the communication of a complex topic. Secondly, include a summarized mind map as a presentation slide.
Conceptual design: Definition, step-by-step breakdown
Efficient communication and presentation of concept designs play a pivotal role in garnering support and comprehension from stakeholders. Design compelling presentations, employ storytelling techniques, and harness the power of visual storytelling to effectively convey your ideas. ... For UX and UI designers, the conceptual model serves as the ...
In Depth Guide to Architectural Model Making
The Importance of Architectural Model Making. You will commonly see an architect examine an architectural model at eye level as this allows you to envision a 1:1 scale of the design. Whether you are making a conceptual model or a presentation model, being able to envision the design at 1:1 scale is important.
5 Rules for Concept Presentation
Personally, I like to name my concept - this sets the context of my idea and provide a clear line of my design strategy. "Aesthetic presentation should only focus on the the key elements that support the success criteria of your design.". 2. Always present in person.
How to Make a Concept Model
A concept model is a visual representation of a set of ideas that clarifies the concept for both the thinker and the audience. ... To draw, he needed to visualize the audience. This reminded me of a recent presentation workshop at Duarte where we literally drew pictures of our audience. No work can be good unless you know who it's for.
3 Steps for a Powerful Design Concept Presentation
Step 1: Don't Rush. One of the most common mistakes designers make when it comes to the design presentation has nothing to do with the design itself. It's failing to leave themselves enough time to do their best work. Any artist knows the power of looking at their work with fresh eyes.
Architecture Concept Models
A concept model can be used to enforce a thought process, emotion, feeling, sketch or even a piece of writing; helping to describe and communicate the thinking processes of the architect/designer to the client, design team, colleagues, tutors or even just to themselves.. Even with today's many means and methods of presenting architecture, physical architecture models still provide one of the ...
Presentation design guide: tips, examples, and templates
This presentation design stands out with its visually rich content. It depicts exactly what the presentation is about and uses the illustrated window frames in the background image as topic placements. This type of presentation design simplifies complex concepts and makes it easier for the viewer to understand and digest the information. Conclusion
What are Conceptual Models?
Conceptual models are abstract, psychological representations of how tasks should be carried out. People use conceptual models subconsciously and intuitively as a way of systematizing processes. For example, a common mental model for creating appointments involves calendars and diaries. Knowing about the prevalence and power of conceptual ...
23 presentation examples that really work (plus templates!)
We love them because they're the most visually appealing and memorable way to communicate. 1. Animated characters. Our first presentation example is a business explainer video from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.
120+ Presentation Ideas, Topics & Example
The swapping of orientations will show people that the presentation is progressing nicely. It can help you make a strong, almost physical, distinction between ideas, sections or topics. 10. Make your audience laugh, or at least chuckle. Source. Sometimes you need to not take your business presentations too seriously.
How to Make a Concept Map in PowerPoint
Go to the slide you want to create the concept map in. Select Oval in the Drawing section and drag it out to create a circle. This will represent the main idea of your concept map. For proper alignment and placement, use the vertical line running across the slide as reference and support.
Concept Presentation Definition & Meaning
Definition and meaning. In a concept presentation, you have to give general information as well as try to convince the audience with good arguments and deliver a solution concept. Always create your presentations in the latest design. With SlideLizard Creator you can manage your slides company-wide and automatically synchronize changes for all ...
Best Free Concept Map Templates For PowerPoint Presentations
10. 5-Step Petal Mind Map Concept for PowerPoint. This Petal Mind Map is one of the creative content map templates since it features a semi-circle in the shape of flower petals. These PowerPoint petal shapes include clipart icons that will aid in the visualization of terms in your blank concept map.
Free Concept Maps for Google Slides and PowerPoint
Concept Map Infographics. Free Google Slides theme, PowerPoint template, and Canva presentation template. Slidesgo makes it very easy for you to depict the relationship between ideas, concepts or elements. These concept maps are inspired by the galaxy and the planets, done in two main graphic styles: flat and doodle-like.
How to Create a Business Plan Presentation [Plus Templates]
To create a business plan presentation, identify your goals, conduct research, create an outline, develop the content, design your slides, prepare supporting material, and finalize and polish. Design a business plan presentation easily in Visme by picking a template, adjusting the slides, customizing the template, and then downloading and ...
Concepts PowerPoint Templates |Diagrams PPT Templates
Every business Plan presentation needs a slide explaining the business model or concept. Looking for concepts PowerPoint templates? We provide predesigned concepts based ppt templates, PowerPoint presentation slides, images, and backgrounds designs on concepts, ppt graphics for business, architecture, marketing, sales.
Toyota FJ Cruiser Revival Seemingly Teased During 2024 Land Cruiser Debut
The presentation held by Toyota's Chief Branding Officer didn't include details about the two mysterious vehicles. ... Pictured below is the Compact Cruiser concept that sent a strong FJ Cruiser ...

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