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What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

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A business plan is a document that outlines a company's goals and the strategies to achieve them. It's valuable for both startups and established companies. For startups, a well-crafted business plan is crucial for attracting potential lenders and investors. Established businesses use business plans to stay on track and aligned with their growth objectives. This article will explain the key components of an effective business plan and guidance on how to write one.

Key Takeaways

• A business plan is a document detailing a company's business activities and strategies for achieving its goals.
• Startup companies use business plans to launch their venture and to attract outside investors.
• For established companies, a business plan helps keep the executive team focused on short- and long-term objectives.
• There's no single required format for a business plan, but certain key elements are essential for most companies.

Investopedia / Ryan Oakley

Any new business should have a business plan in place before beginning operations. Banks and venture capital firms often want to see a business plan before considering making a loan or providing capital to new businesses.

Even if a company doesn't need additional funding, having a business plan helps it stay focused on its goals. Research from the University of Oregon shows that businesses with a plan are significantly more likely to secure funding than those without one. Moreover, companies with a business plan grow 30% faster than those that don't plan. According to a Harvard Business Review article, entrepreneurs who write formal plans are 16% more likely to achieve viability than those who don't.

A business plan should ideally be reviewed and updated periodically to reflect achieved goals or changes in direction. An established business moving in a new direction might even create an entirely new plan.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. It allows for careful consideration of ideas before significant investment, highlights potential obstacles to success, and provides a tool for seeking objective feedback from trusted outsiders. A business plan may also help ensure that a company’s executive team remains aligned on strategic action items and priorities.

While business plans vary widely, even among competitors in the same industry, they often share basic elements detailed below.

A well-crafted business plan is essential for attracting investors and guiding a company's strategic growth. It should address market needs and investor requirements and provide clear financial projections.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, gathering the basic information into a 15- to 25-page document is best. Any additional crucial elements, such as patent applications, can be referenced in the main document and included as appendices.

Common elements in many business plans include:

• Executive summary : This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
• Products and services : Describe the products and services the company offers or plans to introduce. Include details on pricing, product lifespan, and unique consumer benefits. Mention production and manufacturing processes, relevant patents , proprietary technology , and research and development (R&D) information.
• Market analysis : Explain the current state of the industry and the competition. Detail where the company fits in, the types of customers it plans to target, and how it plans to capture market share from competitors.
• Marketing strategy : Outline the company's plans to attract and retain customers, including anticipated advertising and marketing campaigns. Describe the distribution channels that will be used to deliver products or services to consumers.
• Financial plans and projections : Established businesses should include financial statements, balance sheets, and other relevant financial information. New businesses should provide financial targets and estimates for the first few years. This section may also include any funding requests.

Investors want to see a clear exit strategy, expected returns, and a timeline for cashing out. It's likely a good idea to provide five-year profitability forecasts and realistic financial estimates.

2 Types of Business Plans

Business plans can vary in format, often categorized into traditional and lean startup plans. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

• Traditional business plans : These are detailed and lengthy, requiring more effort to create but offering comprehensive information that can be persuasive to potential investors.
• Lean startup business plans : These are concise, sometimes just one page, and focus on key elements. While they save time, companies should be ready to provide additional details if requested by investors or lenders.

Why Do Business Plans Fail?

A business plan isn't a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections. Markets and the economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All this calls for building flexibility into your plan, so you can pivot to a new course if needed.

How Often Should a Business Plan Be Updated?

How frequently a business plan needs to be revised will depend on its nature. Updating your business plan is crucial due to changes in external factors (market trends, competition, and regulations) and internal developments (like employee growth and new products). While a well-established business might want to review its plan once a year and make changes if necessary, a new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is ideal for quickly explaining a business, especially for new companies that don't have much information yet. Key sections may include a value proposition , major activities and advantages, resources (staff, intellectual property, and capital), partnerships, customer segments, and revenue sources.

A well-crafted business plan is crucial for any company, whether it's a startup looking for investment or an established business wanting to stay on course. It outlines goals and strategies, boosting a company's chances of securing funding and achieving growth.

As your business and the market change, update your business plan regularly. This keeps it relevant and aligned with your current goals and conditions. Think of your business plan as a living document that evolves with your company, not something carved in stone.

University of Oregon Department of Economics. " Evaluation of the Effectiveness of Business Planning Using Palo Alto's Business Plan Pro ." Eason Ding & Tim Hursey.

Bplans. " Do You Need a Business Plan? Scientific Research Says Yes ."

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

Harvard Business Review. " How to Write a Winning Business Plan ."

U.S. Small Business Administration. " Write Your Business Plan ."

SCORE. " When and Why Should You Review Your Business Plan? "

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How to Write a Business Plan, Step by Step

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What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.

LLC Formation

A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

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Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

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Business Plan Review

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ContractsCounsel has assisted 41 clients with business plans and maintains a network of 31 business lawyers available daily.

A business plan review is an in-depth examination of your business plan and its viability. It can be conducted by a single expert, a panel of experts, or you and your colleagues.

What Is a Business Plan?

A business plan is essential for any company wishing to start or expand its operations. It provides a framework for decision-making and helps to make sure that all sections of the organization are working together towards common goals. A good business plan can also help attract investors or obtain loans from banks or other lending institutions.

The main purpose of a business plan is to provide investors with information about the opportunities and challenges facing your company so they can make informed decisions about whether or not they want to invest in it. If they decide to invest, they'll know how much money they are likely to make and what risks might arise during their investment term (usually between five years and ten years).

Of course, not all startups need a full-blown business plan — but if you seek outside funding or investment, it's best to start developing yours as early as possible. And even if you don't seek outside funding, it's still smart to develop a comprehensive plan for your business to clearly define what success looks like and how you'll get there.

What Is a Business Plan Review?

A business plan review should be conducted before you begin your venture, at least once during its life cycle (preferably after you have experienced some success), and when it comes time for you to close up shop. The objective is to identify strengths and weaknesses in your plan so that you can take steps toward improving those areas.

The purpose of a business plan review is not to evaluate the likelihood of success for a given project or company but rather to determine whether the project has been adequately researched and whether the information presented is accurate and comprehensive enough for investors or other stakeholders to make an informed decision about investing in it.

Why Should You Have Your Business Plan Reviewed?

Your business plan is a living document. Over time, it will change as you grow and learn more about your business, market and competition.

But even when the plan isn't changing, it's important to review it regularly to ensure that you're still on track. Here are seven reasons why:

A good review will give you an unbiased look at your plan, highlighting areas where more information is required or gaps in your thinking. This can help ensure that your plan contains everything it needs to, which makes it easier to manage and gives investors confidence in your business.

A business plan is a blueprint for reaching your long-term goals. But a good review will help you see how well your current strategy aligns with those goals and whether there are any holes in the plan. If there are gaps, the reviewer can help you identify what needs to be changed and where resources must be allocated to achieve those goals.

Having someone look over your plan from an objective point of view can help you see potential problems before they become major issues. You might find that something is missing from your strategy or that too many steps are involved in achieving your goals. It could also reveal other important information that will help improve the overall quality of your plan.

Business plans don't just cover what's happened so far — they also forecast what's going to happen next year, six months from now and beyond. So if things change along the way, they may not be reflected in the plan written today. A review can help keep your focus on where you want to go in the future by reviewing your progress each month and adjusting accordingly if needed.

A good consultant will give you constructive feedback about areas where your business plan falls short. This is invaluable when it comes time to revise your plan to more accurately reflect the reality of what's happening in your company, whether due to external factors or internal mistakes. A comprehensive review will also show you where there are holes in your strategy and suggest how they can be filled to strengthen your company's position in its marketplace.

Looking at how your business has performed over time, you can identify areas of concern before they become serious problems.

For example, if sales are declining or profits are shrinking, these trends might be due to temporary factors that can be corrected with better marketing or product development. If sales continue to fall despite these efforts, however, there could be deeper-rooted problems that need addressing.

A good business plan will give you an idea of what your company can accomplish in the short term and over time.

A good business plan also helps potential investors understand what your business is about and why it has the potential for success. This means that if they invest in your company, they can be more confident that they're making a smart choice that will make them money.

• Business Strategy: Planning a company's strategic direction and goals. The business strategy consists of setting a business's vision and mission, identifying its strengths and weaknesses, and evaluating growth opportunities.
• Business Forecast: A business forecast predicts how well the company's revenue and expenses will fare for the next few years. It typically includes financial statements for the current year, estimates for the following year, and projections for two or three subsequent years.
• Bank-Ready Business Plan: A business plan that has been carefully prepared to meet all criteria set by banks when applying for a loan. The bank will want financial projections showing how your business can repay the loan and reasonable evidence that you have identified all costs associated with starting and operating your new business.

Hire the best lawyers for a business plan review through Contracts Counsel where you can find many qualified and vetted lawyers to help you go over your business plan.

ContractsCounsel is not a law firm, and this post should not be considered and does not contain legal advice. To ensure the information and advice in this post are correct, sufficient, and appropriate for your situation, please consult a licensed attorney. Also, using or accessing ContractsCounsel's site does not create an attorney-client relationship between you and ContractsCounsel.

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How To Write A Business Plan (2024 Guide)

Updated: Apr 17, 2024, 11:59am

Table of Contents

Brainstorm an executive summary, create a company description, brainstorm your business goals, describe your services or products, conduct market research, create financial plans, bottom line, frequently asked questions.

Every business starts with a vision, which is distilled and communicated through a business plan. In addition to your high-level hopes and dreams, a strong business plan outlines short-term and long-term goals, budget and whatever else you might need to get started. In this guide, we’ll walk you through how to write a business plan that you can stick to and help guide your operations as you get started.

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Drafting the Summary

An executive summary is an extremely important first step in your business. You have to be able to put the basic facts of your business in an elevator pitch-style sentence to grab investors’ attention and keep their interest. This should communicate your business’s name, what the products or services you’re selling are and what marketplace you’re entering.

Ask for Help

When drafting the executive summary, you should have a few different options. Enlist a few thought partners to review your executive summary possibilities to determine which one is best.

After you have the executive summary in place, you can work on the company description, which contains more specific information. In the description, you’ll need to include your business’s registered name , your business address and any key employees involved in the business. 

The business description should also include the structure of your business, such as sole proprietorship , limited liability company (LLC) , partnership or corporation. This is the time to specify how much of an ownership stake everyone has in the company. Finally, include a section that outlines the history of the company and how it has evolved over time.

Wherever you are on the business journey, you return to your goals and assess where you are in meeting your in-progress targets and setting new goals to work toward.

Numbers-based Goals

Goals can cover a variety of sections of your business. Financial and profit goals are a given for when you’re establishing your business, but there are other goals to take into account as well with regard to brand awareness and growth. For example, you might want to hit a certain number of followers across social channels or raise your engagement rates.

Another goal could be to attract new investors or find grants if you’re a nonprofit business. If you’re looking to grow, you’ll want to set revenue targets to make that happen as well.

Intangible Goals

Goals unrelated to traceable numbers are important as well. These can include seeing your business’s advertisement reach the general public or receiving a terrific client review. These goals are important for the direction you take your business and the direction you want it to go in the future.

The business plan should have a section that explains the services or products that you’re offering. This is the part where you can also describe how they fit in the current market or are providing something necessary or entirely new. If you have any patents or trademarks, this is where you can include those too.

If you have any visual aids, they should be included here as well. This would also be a good place to include pricing strategy and explain your materials.

This is the part of the business plan where you can explain your expertise and different approach in greater depth. Show how what you’re offering is vital to the market and fills an important gap.

You can also situate your business in your industry and compare it to other ones and how you have a competitive advantage in the marketplace.

Other than financial goals, you want to have a budget and set your planned weekly, monthly and annual spending. There are several different costs to consider, such as operational costs.

Business Operations Costs

Rent for your business is the first big cost to factor into your budget. If your business is remote, the cost that replaces rent will be the software that maintains your virtual operations.

Marketing and sales costs should be next on your list. Devoting money to making sure people know about your business is as important as making sure it functions.

Other Costs

Although you can’t anticipate disasters, there are likely to be unanticipated costs that come up at some point in your business’s existence. It’s important to factor these possible costs into your financial plans so you’re not caught totally unaware.

Business plans are important for businesses of all sizes so that you can define where your business is and where you want it to go. Growing your business requires a vision, and giving yourself a roadmap in the form of a business plan will set you up for success.

How do I write a simple business plan?

When you’re working on a business plan, make sure you have as much information as possible so that you can simplify it to the most relevant information. A simple business plan still needs all of the parts included in this article, but you can be very clear and direct.

What are some common mistakes in a business plan?

The most common mistakes in a business plan are common writing issues like grammar errors or misspellings. It’s important to be clear in your sentence structure and proofread your business plan before sending it to any investors or partners.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

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Write your business plan

Business plans help you run your business.

A good business plan guides you through each stage of starting and managing your business. You’ll use your business plan as a roadmap for how to structure, run, and grow your new business. It’s a way to think through the key elements of your business.

Business plans can help you get funding or bring on new business partners. Investors want to feel confident they’ll see a return on their investment. Your business plan is the tool you’ll use to convince people that working with you — or investing in your company — is a smart choice.

Pick a business plan format that works for you

There’s no right or wrong way to write a business plan. What’s important is that your plan meets your needs.

Most business plans fall into one of two common categories: traditional or lean startup.

Traditional business plans are more common, use a standard structure, and encourage you to go into detail in each section. They tend to require more work upfront and can be dozens of pages long.

Lean startup business plans are less common but still use a standard structure. They focus on summarizing only the most important points of the key elements of your plan. They can take as little as one hour to make and are typically only one page.

Traditional business plan

Lean startup plan

Traditional business plan format

You might prefer a traditional business plan format if you’re very detail-oriented, want a comprehensive plan, or plan to request financing from traditional sources.

When you write your business plan, you don’t have to stick to the exact business plan outline. Instead, use the sections that make the most sense for your business and your needs. Traditional business plans use some combination of these nine sections.

Executive summary

Briefly tell your reader what your company is and why it will be successful. Include your mission statement, your product or service, and basic information about your company’s leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing.

Company description

Use your company description to provide detailed information about your company. Go into detail about the problems your business solves. Be specific, and list out the consumers, organization, or businesses your company plans to serve.

Explain the competitive advantages that will make your business a success. Are there experts on your team? Have you found the perfect location for your store? Your company description is the place to boast about your strengths.

Market analysis

You'll need a good understanding of your industry outlook and target market. Competitive research will show you what other businesses are doing and what their strengths are. In your market research, look for trends and themes. What do successful competitors do? Why does it work? Can you do it better? Now's the time to answer these questions.

Organization and management

Tell your reader how your company will be structured and who will run it.

Describe the  legal structure  of your business. State whether you have or intend to incorporate your business as a C or an S corporation, form a general or limited partnership, or if you're a sole proprietor or limited liability company (LLC).

Use an organizational chart to lay out who's in charge of what in your company. Show how each person's unique experience will contribute to the success of your venture. Consider including resumes and CVs of key members of your team.

Service or product line

Describe what you sell or what service you offer. Explain how it benefits your customers and what the product lifecycle looks like. Share your plans for intellectual property, like copyright or patent filings. If you're doing  research and development  for your service or product, explain it in detail.

Marketing and sales

There's no single way to approach a marketing strategy. Your strategy should evolve and change to fit your unique needs.

Your goal in this section is to describe how you'll attract and retain customers. You'll also describe how a sale will actually happen. You'll refer to this section later when you make financial projections, so make sure to thoroughly describe your complete marketing and sales strategies.

Funding request

If you're asking for funding, this is where you'll outline your funding requirements. Your goal is to clearly explain how much funding you’ll need over the next five years and what you'll use it for.

Specify whether you want debt or equity, the terms you'd like applied, and the length of time your request will cover. Give a detailed description of how you'll use your funds. Specify if you need funds to buy equipment or materials, pay salaries, or cover specific bills until revenue increases. Always include a description of your future strategic financial plans, like paying off debt or selling your business.

Financial projections

Supplement your funding request with financial projections. Your goal is to convince the reader that your business is stable and will be a financial success.

If your business is already established, include income statements, balance sheets, and cash flow statements for the last three to five years. If you have other collateral you could put against a loan, make sure to list it now.

Provide a prospective financial outlook for the next five years. Include forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets. For the first year, be even more specific and use quarterly — or even monthly — projections. Make sure to clearly explain your projections, and match them to your funding requests.

This is a great place to use graphs and charts to tell the financial story of your business.  

Use your appendix to provide supporting documents or other materials were specially requested. Common items to include are credit histories, resumes, product pictures, letters of reference, licenses, permits, patents, legal documents, and other contracts.

Example traditional business plans

Before you write your business plan, read the following example business plans written by fictional business owners. Rebecca owns a consulting firm, and Andrew owns a toy company.

Lean startup format

You might prefer a lean startup format if you want to explain or start your business quickly, your business is relatively simple, or you plan to regularly change and refine your business plan.

Lean startup formats are charts that use only a handful of elements to describe your company’s value proposition, infrastructure, customers, and finances. They’re useful for visualizing tradeoffs and fundamental facts about your company.

There are different ways to develop a lean startup template. You can search the web to find free templates to build your business plan. We discuss nine components of a model business plan here:

Key partnerships

Note the other businesses or services you’ll work with to run your business. Think about suppliers, manufacturers, subcontractors, and similar strategic partners.

Key activities

List the ways your business will gain a competitive advantage. Highlight things like selling direct to consumers, or using technology to tap into the sharing economy.

Key resources

List any resource you’ll leverage to create value for your customer. Your most important assets could include staff, capital, or intellectual property. Don’t forget to leverage business resources that might be available to  women ,  veterans ,  Native Americans , and  HUBZone businesses .

Value proposition

Make a clear and compelling statement about the unique value your company brings to the market.

Customer relationships

Describe how customers will interact with your business. Is it automated or personal? In person or online? Think through the customer experience from start to finish.

Customer segments

Be specific when you name your target market. Your business won’t be for everybody, so it’s important to have a clear sense of whom your business will serve.

List the most important ways you’ll talk to your customers. Most businesses use a mix of channels and optimize them over time.

Cost structure

Will your company focus on reducing cost or maximizing value? Define your strategy, then list the most significant costs you’ll face pursuing it.

Revenue streams

Explain how your company will actually make money. Some examples are direct sales, memberships fees, and selling advertising space. If your company has multiple revenue streams, list them all.

Example lean business plan

Before you write your business plan, read this example business plan written by a fictional business owner, Andrew, who owns a toy company.

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How to Write a Business Plan: Step-by-Step Guide + Examples

Noah Parsons

24 min. read

Updated July 29, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

• The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

• Raise money
• Grow strategically
• Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

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• What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

• A summary of the problem you are solving
• A description of your product or service
• An overview of your target market
• A brief description of your team
• A summary of your financials
• Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

• Supply chain management
• Manufacturing processes
• Equipment and technology
• Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

• A description of each task
• The proposed due date
• Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

• Website launch date
• Store or office opening date
• First significant sales
• Break even date
• Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

• Conversion rates
• Customer acquisition costs
• Profit per customer
• Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

• Sole proprietor
• Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

• Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
• Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
• Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
• Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
• Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

• Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information to include in a business plan is sometimes not quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

There are plenty of great options available (we’ve rounded up our 8 favorites to streamline your search).

But, if you’re looking for a free downloadable business plan template , you can get one right now; download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

• Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
• Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
• Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
• Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
• Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

• Did you meet your sales goals?
• Is spending following your budget?
• Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

• Write a brief executive summary
• Describe your products and services.
• Conduct market research and compile data into a cohesive market analysis.
• Describe your marketing and sales strategy.
• Outline your organizational structure and management team.
• Develop financial projections for sales, revenue, and cash flow.
• Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

• 1. Not taking the planning process seriously.
• Having unrealistic financial projections or incomplete financial information.
• Inconsistent information or simple mistakes.
• Failing to establish a sound business model.
• Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

• How will your business make money?
• Is there a need for your product or service?
• Who are your customers?
• How are you different from the competition?
• How will you reach your customers?
• How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Table of Contents

• Use AI to help write your plan
• Common planning mistakes
• Manage with your business plan

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Written by Jesse Sumrak | May 14, 2023

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Business plans might seem like an old-school stiff-collared practice, but they deserve a place in the startup realm, too. It’s probably not going to be the frame-worthy document you hang in the office—yet, it may one day be deserving of the privilege.

Whether you’re looking to win the heart of an angel investor or convince a bank to lend you money, you’ll need a business plan. And not just any ol’ notes and scribble on the back of a pizza box or napkin—you’ll need a professional, standardized report.

Bah. Sounds like homework, right?

Yes. Yes, it does.

However, just like bookkeeping, loan applications, and 404 redirects, business plans are an essential step in cementing your business foundation.

Don’t worry. We’ll show you how to write a business plan without boring you to tears. We’ve jam-packed this article with all the business plan examples, templates, and tips you need to take your non-existent proposal from concept to completion.

Table of Contents

What Is a Business Plan?

Tips to Make Your Small Business Plan Ironclad

How to Write a Business Plan in 6 Steps

Startup Business Plan Template

Business Plan Examples

Work on Making Your Business Plan

How to Write a Business Plan FAQs

What is a business plan why do you desperately need one.

A business plan is a roadmap that outlines:

• Who your business is, what it does, and who it serves
• Where your business is now
• Where you want it to go
• How you’re going to make it happen
• What might stop you from taking your business from Point A to Point B
• How you’ll overcome the predicted obstacles

While it’s not required when starting a business, having a business plan is helpful for a few reasons:

• Secure a Bank Loan: Before approving you for a business loan, banks will want to see that your business is legitimate and can repay the loan. They want to know how you’re going to use the loan and how you’ll make monthly payments on your debt. Lenders want to see a sound business strategy that doesn’t end in loan default.
• Win Over Investors: Like lenders, investors want to know they’re going to make a return on their investment. They need to see your business plan to have the confidence to hand you money.
• Stay Focused: It’s easy to get lost chasing the next big thing. Your business plan keeps you on track and focused on the big picture. Your business plan can prevent you from wasting time and resources on something that isn’t aligned with your business goals.

Beyond the reasoning, let’s look at what the data says:

• Simply writing a business plan can boost your average annual growth by 30%
• Entrepreneurs who create a formal business plan are 16% more likely to succeed than those who don’t
• A study looking at 65 fast-growth companies found that 71% had small business plans
• The process and output of creating a business plan have shown to improve business performance

Convinced yet? If those numbers and reasons don’t have you scrambling for pen and paper, who knows what will.

Don’t Skip: Business Startup Costs Checklist

Before we get into the nitty-gritty steps of how to write a business plan, let’s look at some high-level tips to get you started in the right direction:

Be Professional and Legit

You might be tempted to get cutesy or revolutionary with your business plan—resist the urge. While you should let your brand and creativity shine with everything you produce, business plans fall more into the realm of professional documents.

Think of your business plan the same way as your terms and conditions, employee contracts, or financial statements. You want your plan to be as uniform as possible so investors, lenders, partners, and prospective employees can find the information they need to make important decisions.

If you want to create a fun summary business plan for internal consumption, then, by all means, go right ahead. However, for the purpose of writing this external-facing document, keep it legit.

Know Your Audience

Your official business plan document is for lenders, investors, partners, and big-time prospective employees. Keep these names and faces in your mind as you draft your plan.

Think about what they might be interested in seeing, what questions they’ll ask, and what might convince (or scare) them. Cut the jargon and tailor your language so these individuals can understand.

Remember, these are busy people. They’re likely looking at hundreds of applicants and startup investments every month. Keep your business plan succinct and to the point. Include the most pertinent information and omit the sections that won’t impact their decision-making.

Invest Time Researching

You might not have answers to all the sections you should include in your business plan. Don’t skip over these!

Your audience will want:

• Detailed information about your customers
• Numbers and solid math to back up your financial claims and estimates
• Deep insights about your competitors and potential threats
• Data to support market opportunities and strategy

Your answers can’t be hypothetical or opinionated. You need research to back up your claims. If you don’t have that data yet, then invest time and money in collecting it. That information isn’t just critical for your business plan—it’s essential for owning, operating, and growing your company.

Stay Realistic

Your business may be ambitious, but reign in the enthusiasm just a teeny-tiny bit. The last thing you want to do is have an angel investor call BS and say “I’m out” before even giving you a chance.

The folks looking at your business and evaluating your plan have been around the block—they know a thing or two about fact and fiction. Your plan should be a blueprint for success. It should be the step-by-step roadmap for how you’re going from Point A to Point B.

How to Write a Business Plan—6 Essential Elements

Not every business plan looks the same, but most share a few common elements. Here’s what they typically include:

• Executive Summary
• Business Overview
• Products and Services
• Market Analysis
• Competitive Analysis
• Financial Strategy

Below, we’ll break down each of these sections in more detail.

1. Executive Summary

While your executive summary is the first page of your business plan, it’s the section you’ll write last. That’s because it summarizes your entire business plan into a succinct one-pager.

Begin with an executive summary that introduces the reader to your business and gives them an overview of what’s inside the business plan.

Your executive summary highlights key points of your plan. Consider this your elevator pitch. You want to put all your juiciest strengths and opportunities strategically in this section.

2. Business Overview

In this section, you can dive deeper into the elements of your business, including answering:

• What’s your business structure? Sole proprietorship, LLC, corporation, etc.
• Where is it located?
• Who owns the business? Does it have employees?
• What problem does it solve, and how?
• What’s your mission statement? Your mission statement briefly describes why you are in business. To write a proper mission statement, brainstorm your business’s core values and who you serve.

Don’t overlook your mission statement. This powerful sentence or paragraph could be the inspiration that drives an investor to take an interest in your business. Here are a few examples of powerful mission statements that just might give you the goosebumps:

• Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
• Tesla: To accelerate the world’s transition to sustainable energy.
• InvisionApp : Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.
• TED : Spread ideas.
• Warby Parker : To offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.

3. Products and Services

As the owner, you know your business and the industry inside and out. However, whoever’s reading your document might not. You’re going to need to break down your products and services in minute detail.

For example, if you own a SaaS business, you’re going to need to explain how this business model works and what you’re selling.

You’ll need to include:

• What services you sell: Describe the services you provide and how these will help your target audience.
• What products you sell: Describe your products (and types if applicable) and how they will solve a need for your target and provide value.
• How much you charge: If you’re selling services, will you charge hourly, per project, retainer, or a mixture of all of these? If you’re selling products, what are the price ranges?

4. Market Analysis

Your market analysis essentially explains how your products and services address customer concerns and pain points. This section will include research and data on the state and direction of your industry and target market.

This research should reveal lucrative opportunities and how your business is uniquely positioned to seize the advantage. You’ll also want to touch on your marketing strategy and how it will (or does) work for your audience.

Include a detailed analysis of your target customers. This describes the people you serve and sell your product to. Be careful not to go too broad here—you don’t want to fall into the common entrepreneurial trap of trying to sell to everyone and thereby not differentiating yourself enough to survive the competition.

The market analysis section will include your unique value proposition. Your unique value proposition (UVP) is the thing that makes you stand out from your competitors. This is your key to success.

If you don’t have a UVP, you don’t have a way to take on competitors who are already in this space. Here’s an example of an ecommerce internet business plan outlining their competitive edge:

FireStarters’ competitive advantage is offering product lines that make a statement but won’t leave you broke. The major brands are expensive and not distinctive enough to satisfy the changing taste of our target customers. FireStarters offers products that are just ahead of the curve and so affordable that our customers will return to the website often to check out what’s new.

5. Competitive Analysis

Your competitive analysis examines the strengths and weaknesses of competing businesses in your market or industry. This will include direct and indirect competitors. It can also include threats and opportunities, like economic concerns or legal restraints.

The best way to sum up this section is with a classic SWOT analysis. This will explain your company’s position in relation to your competitors.

6. Financial Strategy

Your financial strategy will sum up your revenue, expenses, profit (or loss), and financial plan for the future. It’ll explain how you make money, where your cash flow goes, and how you’ll become profitable or stay profitable.

This is one of the most important sections for lenders and investors. Have you ever watched Shark Tank? They always ask about the company’s financial situation. How has it performed in the past? What’s the ongoing outlook moving forward? How does the business plan to make it happen?

Answer all of these questions in your financial strategy so that your audience doesn’t have to ask. Go ahead and include forecasts and graphs in your plan, too:

• Balance sheet: This includes your assets, liabilities, and equity.
• Profit & Loss (P&L) statement: This details your income and expenses over a given period.
• Cash flow statement: Similar to the P&L, this one will show all cash flowing into and out of the business each month.

It takes cash to change the world—lenders and investors get it. If you’re short on funding, explain how much money you’ll need and how you’ll use the capital. Where are you looking for financing? Are you looking to take out a business loan, or would you rather trade equity for capital instead?

Read More: 16 Financial Concepts Every Entrepreneur Needs to Know

Startup Business Plan Template (Copy/Paste Outline)

Ready to write your own business plan? Copy/paste the startup business plan template below and fill in the blanks.

Executive Summary Remember, do this last. Summarize who you are and your business plan in one page.

Business Overview Describe your business. What’s it do? Who owns it? How’s it structured? What’s the mission statement?

Products and Services Detail the products and services you offer. How do they work? What do you charge?

Market Analysis Write about the state of the market and opportunities. Use date. Describe your customers. Include your UVP.

Competitive Analysis Outline the competitors in your market and industry. Include threats and opportunities. Add a SWOT analysis of your business.

Financial Strategy Sum up your revenue, expenses, profit (or loss), and financial plan for the future. If you’re applying for a loan, include how you’ll use the funding to progress the business.

5 Frame-Worthy Business Plan Examples

Want to explore other templates and examples? We got you covered. Check out these 5 business plan examples you can use as inspiration when writing your plan:

• SBA Wooden Grain Toy Company
• SBA We Can Do It Consulting
• OrcaSmart Business Plan Sample
• Plum Business Plan Template
• PandaDoc Free Business Plan Templates

Get to Work on Making Your Business Plan

If you find you’re getting stuck on perfecting your document, opt for a simple one-page business plan —and then get to work. You can always polish up your official plan later as you learn more about your business and the industry.

Remember, business plans are not a requirement for starting a business—they’re only truly essential if a bank or investor is asking for it.

Ask others to review your business plan. Get feedback from other startups and successful business owners. They’ll likely be able to see holes in your planning or undetected opportunities—just make sure these individuals aren’t your competitors (or potential competitors).

Your business plan isn’t a one-and-done report—it’s a living, breathing document. You’ll make changes to it as you grow and evolve. When the market or your customers change, your plan will need to change to adapt.

That means when you’re finished with this exercise, it’s not time to print your plan out and stuff it in a file cabinet somewhere. No, it should sit on your desk as a day-to-day reference. Use it (and update it) as you make decisions about your product, customers, and financial plan.

Review your business plan frequently, update it routinely, and follow the path you’ve developed to the future you’re building.

Keep Learning: New Product Development Process in 8 Easy Steps

What financial information should be included in a business plan?

Be as detailed as you can without assuming too much. For example, include your expected revenue, expenses, profit, and growth for the future.

What are some common mistakes to avoid when writing a business plan?

The most common mistake is turning your business plan into a textbook. A business plan is an internal guide and an external pitching tool. Cut the fat and only include the most relevant information to start and run your business.

Who should review my business plan before I submit it?

Co-founders, investors, or a board of advisors. Otherwise, reach out to a trusted mentor, your local chamber of commerce, or someone you know that runs a business.

Ready to Write Your Business Plan?

Don’t let creating a business plan hold you back from starting your business. Writing documents might not be your thing—that doesn’t mean your business is a bad idea.

Let us help you get started.

Join our free training to learn how to start an online side hustle in 30 days or less. We’ll provide you with a proven roadmap for how to find, validate, and pursue a profitable business idea (even if you have zero entrepreneurial experience).

Stuck on the ideas part? No problem. When you attend the masterclass, we’ll send you a free ebook with 100 of the hottest side hustle trends right now. It’s chock full of brilliant business ideas to get you up and running in the right direction.

About Jesse Sumrak

Jesse Sumrak is a writing zealot focused on creating killer content. He’s spent almost a decade writing about startup, marketing, and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped business. A writer by day and a peak bagger by night (and early early morning), you can usually find Jesse preparing for the apocalypse on a precipitous peak somewhere in the Rocky Mountains of Colorado.

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Business Plan Example and Template

Learn how to create a business plan

What is a Business Plan?

A business plan is a document that contains the operational and financial plan of a business, and details how its objectives will be achieved. It serves as a road map for the business and can be used when pitching investors or financial institutions for debt or equity financing .

A business plan should follow a standard format and contain all the important business plan elements. Typically, it should present whatever information an investor or financial institution expects to see before providing financing to a business.

Contents of a Business Plan

A business plan should be structured in a way that it contains all the important information that investors are looking for. Here are the main sections of a business plan:

1. Title Page

The title page captures the legal information of the business, which includes the registered business name, physical address, phone number, email address, date, and the company logo.

2. Executive Summary

The executive summary is the most important section because it is the first section that investors and bankers see when they open the business plan. It provides a summary of the entire business plan. It should be written last to ensure that you don’t leave any details out. It must be short and to the point, and it should capture the reader’s attention. The executive summary should not exceed two pages.

3. Industry Overview

The industry overview section provides information about the specific industry that the business operates in. Some of the information provided in this section includes major competitors, industry trends, and estimated revenues. It also shows the company’s position in the industry and how it will compete in the market against other major players.

4. Market Analysis and Competition

The market analysis section details the target market for the company’s product offerings. This section confirms that the company understands the market and that it has already analyzed the existing market to determine that there is adequate demand to support its proposed business model.

Market analysis includes information about the target market’s demographics , geographical location, consumer behavior, and market needs. The company can present numbers and sources to give an overview of the target market size.

A business can choose to consolidate the market analysis and competition analysis into one section or present them as two separate sections.

5. Sales and Marketing Plan

The sales and marketing plan details how the company plans to sell its products to the target market. It attempts to present the business’s unique selling proposition and the channels it will use to sell its goods and services. It details the company’s advertising and promotion activities, pricing strategy, sales and distribution methods, and after-sales support.

6. Management Plan

The management plan provides an outline of the company’s legal structure, its management team, and internal and external human resource requirements. It should list the number of employees that will be needed and the remuneration to be paid to each of the employees.

Any external professionals, such as lawyers, valuers, architects, and consultants, that the company will need should also be included. If the company intends to use the business plan to source funding from investors, it should list the members of the executive team, as well as the members of the advisory board.

7. Operating Plan

The operating plan provides an overview of the company’s physical requirements, such as office space, machinery, labor, supplies, and inventory . For a business that requires custom warehouses and specialized equipment, the operating plan will be more detailed, as compared to, say, a home-based consulting business. If the business plan is for a manufacturing company, it will include information on raw material requirements and the supply chain.

8. Financial Plan

The financial plan is an important section that will often determine whether the business will obtain required financing from financial institutions, investors, or venture capitalists. It should demonstrate that the proposed business is viable and will return enough revenues to be able to meet its financial obligations. Some of the information contained in the financial plan includes a projected income statement , balance sheet, and cash flow.

9. Appendices and Exhibits

The appendices and exhibits part is the last section of a business plan. It includes any additional information that banks and investors may be interested in or that adds credibility to the business. Some of the information that may be included in the appendices section includes office/building plans, detailed market research , products/services offering information, marketing brochures, and credit histories of the promoters.

Business Plan Template

Here is a basic template that any business can use when developing its business plan:

Section 1: Executive Summary

• Present the company’s mission.
• Describe the company’s product and/or service offerings.
• Give a summary of the target market and its demographics.
• Summarize the industry competition and how the company will capture a share of the available market.
• Give a summary of the operational plan, such as inventory, office and labor, and equipment requirements.

Section 2: Industry Overview

• Describe the company’s position in the industry.
• Describe the existing competition and the major players in the industry.
• Provide information about the industry that the business will operate in, estimated revenues, industry trends, government influences, as well as the demographics of the target market.

Section 3: Market Analysis and Competition

• Define your target market, their needs, and their geographical location.
• Describe the size of the market, the units of the company’s products that potential customers may buy, and the market changes that may occur due to overall economic changes.
• Give an overview of the estimated sales volume vis-à-vis what competitors sell.
• Give a plan on how the company plans to combat the existing competition to gain and retain market share.

Section 4: Sales and Marketing Plan

• Describe the products that the company will offer for sale and its unique selling proposition.
• List the different advertising platforms that the business will use to get its message to customers.
• Describe how the business plans to price its products in a way that allows it to make a profit.
• Give details on how the company’s products will be distributed to the target market and the shipping method.

Section 5: Management Plan

• Describe the organizational structure of the company.
• List the owners of the company and their ownership percentages.
• List the key executives, their roles, and remuneration.
• List any internal and external professionals that the company plans to hire, and how they will be compensated.
• Include a list of the members of the advisory board, if available.

Section 6: Operating Plan

• Describe the location of the business, including office and warehouse requirements.
• Describe the labor requirement of the company. Outline the number of staff that the company needs, their roles, skills training needed, and employee tenures (full-time or part-time).
• Describe the manufacturing process, and the time it will take to produce one unit of a product.
• Describe the equipment and machinery requirements, and if the company will lease or purchase equipment and machinery, and the related costs that the company estimates it will incur.
• Provide a list of raw material requirements, how they will be sourced, and the main suppliers that will supply the required inputs.

Section 7: Financial Plan

• Describe the financial projections of the company, by including the projected income statement, projected cash flow statement, and the balance sheet projection.

Section 8: Appendices and Exhibits

• Quotes of building and machinery leases
• Proposed office and warehouse plan
• Market research and a summary of the target market
• Credit information of the owners
• List of product and/or services

Related Readings

Thank you for reading CFI’s guide to Business Plans. To keep learning and advancing your career, the following CFI resources will be helpful:

• Corporate Structure
• Three Financial Statements
• Business Model Canvas Examples
• See all management & strategy resources
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20 Questions for Your Q1 Business Plan Review

The end of Q1 is the ideal time for a business plan review.

So how do you even review a business plan?

You’ve heard me say before that having a business plan is an absolutely essential part of getting to where you want to be in life. But no matter how good of a plan you make, at the end of the day, it’s still only a plan – which means it’s meant to be followed, not written and set aside. That’s what this business plan review is for.

It’s the role of a good coach to check in on your progress and keep you on pace, so that’s exactly what I’m hoping to accomplish here in this blog.

According to your business plan , the strategies you’ve put in place so far can either:

• Launch you to where you want to be (if you refine them) or
• Send you spiraling into a crash (if they’re left unchecked)

It’s probably fair to say you’d prefer the first one, right? In that case, I’m giving you one of my favorite simple business plan review techniques. All you have to do is get all your numbers ready, pull up your business plan, and answer 20 questions.

Got everything ready? Then let’s get started…

How often should a business plan be reviewed?

Your business plan should be reviewed at least once per year. In today’s fast-paced business world, it’s easy to get caught up in the day-to-day operations and lose sight of the bigger picture. That’s why it’s crucial to schedule regular business plan reviews. Updating your business plan annually helps ensure that your company stays competitive and on track to meet its long-term goals. With so much at stake, you can’t afford to wait until the last minute to sift through all the numbers and make necessary changes. By reviewing your business plan regularly, you’ll be able to identify areas of improvement and make strategic adjustments. Don’t let your business plan become a static document. Keep it alive and thriving by scheduling regular reviews.

Business Plan Review Questions to Ask Yourself

Question No. 1: What’s your WHY? This is something you should already have written in your business plan , but it’s a question worth repeatedly asking not just at the end of every quarter but every day. So look at what you wrote down in December and then ask the question again. Has your answer changed? It’s okay if it has but make the adjustment.

Question No. 2: What’s your role?

Define your job, because your job title defines how you approach both your work and your business plan review. Are you operating as a real estate agent or like the CEO of your company?

Question No. 3: Did you make enough money to achieve your WHY?

Before we dive into any of your actual numbers, let’s establish a monetary value for your WHY. Not everything in life has a price tag: love, peace, honesty… But most things do, or at least money plays a role in them. Maybe you want to pay for your kid’s college. Maybe you want to start investing in properties. So ask yourself if over the last three months you’re on the right track for these goals and what being on the right track would actually look like.

Goals vs. Reality

Question No. 4: Units Closed vs. Goal Units Closed?

Question No. 5: Volume vs. Goal Volume?

Question No. 6: GCI vs. Goal GCI?

Question No. 7: What’s your average price per listing?

Add up the sum total of what all your listings have sold for and divide by the number of listings taken.

Are You Following Your Plan?

Question No. 8: Are you using all the lead sources you said you would on your business plan?

Question No. 9: Which lead sources are you underutilizing?

Question No. 10: Have you put in place the systems you wanted to have by Q2?

Question No. 11: In what ways do you need to adjust your plan to catch up to where you want to be by Q3?

Question No. 12: Expenses vs. Income. Are you staying in the right range?

If not, how far off are you and where is that money going?

Finding Your Personal Metrics

Question No. 13: How many conversations did you have?

Then break this down to how many you had each day, week, and month. Create a daily average.

Question No. 14: How many appointments did you take?

Question No. 15: How many conversations does it take you to get an appointment?

It’s simple division that creates massive predictability for your business. You should know this number and “live it” every day. Remember: Appointments are the only currency that matters today.

Question No. 16: How many appointments does it take for you to convert a listing?

Important Questions to Have Framed in Your Office

Question No. 17: How much money do you make from each conversation you have?

Divide your GCI by the total number of conversations you had. Then take this number and put it somewhere that you and every person on your team can see every day. When you don’t feel like making your calls, just remind yourself that this is how much every call is worth to you.

Question No. 18: What went well for you in Q1 and how can you do more of it?

It’s important to not only focus on where you’ve fallen short, because you’re strengths are what you need to rely on here – which means it’s important to know what they are!

Question No. 19: What do you need to stop doing and leave behind in Q2?

It’s time to strip away all the baggage that’s slowing you down, whether that means it’s time to hire someone or maybe it’s a lifestyle habit that’s getting in the way of your success.

Question No. 20: Are you getting to support you need?

In my 35+ years in this business, I’ve never seen anyone figure everything out by themselves. Even for people who are thriving right now, imagine what you could do if you had professional support to guide you on your journey…

My guess is, you’d learn that you’re not setting your goals high enough. Because we don’t know what we’re capable of until we have a valued mentor bring it out of us, push us to new limits, and show us the blind spots we can’t see for ourselves. So, if you’re ready to take this next step and fully commit to becoming the best version of yourself in Q2 and beyond, self-schedule a free coaching consultation right here . It only takes about an hour and might just change your life.

And if you’re already a coaching member or Sphere subscriber , be sure to watch Kay Fairchild’s webinar on conducting a more detailed quarterly business plan review inside of illūm, where she takes you step-by-step through her own extremely valuable quarterly review process.

Need to create a business plan first?

With access to this on-demand business plan webinar , you’ll gain immediate access to our acclaimed seven-point business plan template, essential tips on fostering the right mindset to conquer today’s volatile market, engaging Q&A sessions, and more insights from Tom Ferry. Don’t miss this chance to arm yourself with the knowledge and tools to thrive. Unlock your access to the full video, business plan template, and more!

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Ten Things to Consider When Reviewing Your Business Plan

Once you have completed your business plan, it's time to review your work. Remember, writing your business plan is a significant step in making your small business concept a reality. Therefore, you should review your plan carefully and ask others who you feel can provide sound advice to also critique your document.

Your business plan should include:

• All key sections: Executive summary, business overview, sales and marketing, management team, competitive analysis, and financial plan.
• A table of contents.
• All key points explained clearly.
• Concise language, eliminating any extraneous material, hype, or repetitive statements.
• Substantiated facts, such as current and accurate data and verifiable claims.
• A clearly defined target market and realistic goals to reach this audience.
• A clear competitive analysis presented in a manner to show how you will gain a competitive edge.
• Financial projections that are neither overestimated nor underestimated in a time frame suitable for launching the business. Be conservative with your estimates.
• Visible contact information on a cover page and at the end of the document.
• Content that has been thoroughly proofread and checked carefully for spelling and grammar.

Remember, a business plan is typically designed to attract investors and also to provide a blueprint for your business. It should illustrate the goals, objectives, strategies, and means of operations for your business. You should, therefore, present the information in a professional manner. Neatness and attention to detail indicate that you are serious about this business endeavor.

If the business plan is for your own purposes only, such as to guide you as an entrepreneur, review the plan as though you were reading it six months into the life of your business. Does it present a full quantifiable picture of the business at a given time? If you can see exactly where the business is at a designated time, you will be able to monitor your progress and make changes accordingly.

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Business Plan Review-When and Why Should I Review My Business Plan?

Almost all entrepreneurs should keep in mind the importance of a business plan review and also consider updating the strategies and tactics section of their business plan to meet constantly changing market realities.

Writing your business plan may have been a pain, but updating a plan is easier because you already have a framework. During your business launch, you probably had little experience, and many of your marketing and operational forecasts were just educated guesses. Now that you have some experience and a proven track record, you know what works and what doesn’t.

Recognizing the important events and changes that may require you to update your tactics is an important skill to acquire. Here are some pointers on how to recognize those times.

You are ready to take your business to the next level. Getting funds from a bank or investors requires a more sophisticated plan. Even if you don’t need additional funding, a business plan based on a certain size of business might not be adequate to support a much larger one, which may need additional employees, square footage, etc.

Uncle Sam throws you a curveball, in other words, regulatory changes impact your business. One potential change in many states is the imposition of a sales tax on all internet purchases. The result could be a leveling of the playing field that will make online and brick-and-mortar stores more competitive with each other.

The economy has changed inflation, recession, and unemployment rates, all impacting your customers’ ability to buy your product or service. This will impact your revenues in a bad way, and depending on your staffing, adjustments may be needed there as well.

Here are some stages that how often should a Business Plan be reviewed

The high-level overview

How often : daily The high-level overview is the section I look at most often. It’s my big picture part of the plan. Here’s what it includes:

• What I’m doing – the problems I’m solving
• Why I’m doing it – my vision
• Who I’m doing it for – their problems, needs and wants
• My tagline – so I’m always focused on my business mission
• My sales and marketing strategy – the sales and marketing activities to focus on
• Finances – a summary of major income and costs

Your business plan review is just that – a surface-level overview.

The projects in progress

How Often Should I Review My Business Plan: daily and weekly This part of my business plan gets looked at daily, especially when I’m creating things in my business or working on a specific task.

Sometimes I’ll leave it for a few days while I’m focused on client work and routine tasks. But whenever I’ve got projects on the go, which is pretty much always, I check in with this part of my business plan.

I find it really useful to refer to whenever I need to make a decision. For example, I might be thinking about registering a new domain name for my website (buying URLs is fun, right?). But I can look at my plan and ask myself, “Do I really need this?”.

Then I’ll use my template to write a paragraph about the item and how it fits into my business. If I can’t think of what to write, I don’t have a good enough reason for what it would mean to the business and how it fits into the bigger picture. Then I don’t buy it.

I’ve got the same rule for software programs and it stops me from spending all my money on Xero Add Ons ! Because there are few things I love more than looking at all the latest software and seeing what I can implement to make my business (and my clients’ businesses) more efficient. But I know that it’s not efficient to add too many tools to the mix, especially if I’m not really going to have the time or patience to use them.

The financial forecast

How often: Monthly I work on my financials and forecast at least every week or once a month. This was an area of real struggle for me.

That was a big shock to me and I never would’ve picked up on that fact if I hadn’t reviewed my finances and thought about how I could do things differently. Once I started to implement some different processes, and actually reviewed the numbers every week, I brought my finances under control.

You’ve really got to practice and discipline yourself. That’s why it’s gotta happen regularly.

The benchmarks

It’s a useful way to look at projections and add credibility to your plan, but it’s always important to remember that there’s no business out there exactly like yours.

So your benchmarks are only useful to a certain point. I only look at benchmarks when I do quarterly plans and reviews. It’s interesting to see how I’ve gone over the previous quarter and it’s a useful planning tool for the future. But it’s not something you need to get stuck into every day or even every month.

Your business plan is a living document

A business plan is a perfect foundation for your business. Think about the foundation of the home you live in. You wouldn’t just wake up one day and decide to take out that foundation! And you certainly wouldn’t engage a builder who didn’t believe in foundations.

It’s there, underpinning everything you do in your home, adding strength and security. It’s the same with your business plan. You put it in place, and then you build your business on top of it… and it’s there every single day, holding your business firmly together.

Challenge… are you living inside your business plan?

I want to know… do you look at your business plan every day like I do?

Maybe you’ve got a business plan (and it’s not working for you), and you’re halfway through one. Maybe you’ve never started one or you’re a bit skeptical and you don’t even know if you actually need one.

I want to challenge you to be your best in your business, step out and start achieving your goals. A lot of the time, the first step is writing out your business plan. The next step is making sure you review it regularly.

Pro Tip: For a perfect business plan you can visit our page on business plan writing services

Why put your business plan into writing instead of just keeping it in your head

Writing down your business plan will make it more powerful and real. But let’s get more specific. Here are 6 reasons why you should write a business pla n :

• Keep it real . Once you see things in black and white in writing, they’re much more tangible. Your written business plan can work as a reality check where things aren’t going as well as you thought they were.
• Spot gaps . When you write it down, you can see the gaps and holes that you hadn’t thought of.
• Be accountable and collaborate . Having it written down allows you to show it to others and be accountable.
• Create SMART goals . A written plan can be broken down into steps and scheduled into your calendar. This makes it far more likely that you’ll achieve it.
• Measure your progress. When your plans are written down, you can review them and see your progress. This is especially useful if you’re a type-A personality like me.
• Free up your brain cells . Having your plan written down actually (and literally) frees up your headspace so you can use your mental energy for other more important things.
• Preparing for the future . And let’s not forget the importance of preparing for the future. Keeping your business in your head is not a good business practice for so many reasons.

Related Article: 25 reasons why you need a business plan

It is recommended to review your business plan regularly, at least annually. Additionally, you should consider reviewing your plan during significant business milestones or changes, such as entering new markets, launching new products or services, or experiencing shifts in your industry or competitive landscape.

Reviewing your business plan helps ensure that it remains relevant and aligned with your current business objectives. It allows you to assess the progress made, identify any gaps or areas for improvement, and make necessary adjustments to your strategies, goals, or financial projections. Regular reviews also enable you to adapt to changing market conditions and seize new opportunities.

Reviewing your business plan offers several benefits, including:

• Assessing Performance: Determine how well your business is performing relative to your initial projections and goals.
• Strategy Alignment: Ensure that your strategies are still effective and aligned with your current market positioning and customer needs.
• Financial Analysis: Evaluate your financial projections and make any necessary adjustments based on actual performance and market conditions.
• Risk Assessment: Identify potential risks or challenges that may impact your business and develop contingency plans.
• Opportunity Identification: Recognize new opportunities, emerging trends, or untapped markets that you can leverage to drive growth.

During a business plan review, pay attention to the following key areas:

• Goals and Objectives: Assess whether your goals are still relevant and achievable, and adjust them if needed.
• Market Analysis: Evaluate changes in your target market, customer preferences, and competitive landscape.
• Strategies and Tactics: Review the effectiveness of your marketing, sales, and operational strategies and identify areas for improvement.
• Financial Performance: Analyze your financial statements and compare them to your projections, identifying any gaps or discrepancies.
• Risk Management: Identify new risks and evaluate the effectiveness of your risk mitigation strategies.

It is beneficial to involve key stakeholders in the business plan review process. This may include business owners, management team members, department heads, and external advisors or consultants. Their diverse perspectives and expertise can contribute to a comprehensive assessment of the business plan and generate valuable insights and recommendations for improvement.

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5 Reasons Why You Should Get a Business Plan Review

As an entrepreneur, you understand the value of a well-crafted business plan. It’s the essential roadmap for launching your business and something you’ll use to impress banks and investors. Writing your plan yourself is the perfect opportunity to think critically about every aspect of your business. But it’s easy to get caught up in the process. Here are five reasons you should get a business plan review from a professional.

1. Get Validation

A business plan review is the perfect opportunity to discuss your strategies, plans, and goals with an experienced professional. They’ll give you objective feedback on your idea, flag any potential challenges, ensure you include key information, and present ideas you may have yet to consider.

2. Test Your Pitch

The ability to pitch your business is a necessary skill for any aspiring entrepreneur. At its core, a business plan is essentially an in-depth pitch. Knowing your plan inside and out will foster confidence among all investors you meet. So, having it undergo a review is like a “stress test” for your business. 

3. Know Your Business Model is Viable

No matter how fantastic your business is, you’ll need money to sustain it. Can you demonstrate how your business will generate cash over the next six to 12 months? A business plan reviewer will ensure this is covered. They’ll be able to identify gaps in your numbers, how to adjust, and any minor details you may have missed.

4. Discover What to Tackle First

Getting a second set of eyes on your document will help you identify issues you must tackle before sharing it with investors. An experienced reviewer can clearly identify what to fix first so you can make it presentable as quickly as possible.

5. Gain Clarity in Your Decisions

Entrepreneurship can feel like a lot of pressure. Reviewing your business plan lets you share and discuss your plans and options with an expert. They can help you weigh the pros and cons of your choices and evaluate your decisions objectively. Once you’ve considered their recommendations, you can make an informed decision.

Where to Get A Business Plan Review

There are many more benefits to conducting a business plan review, and Small Business BC’s consulting and review service can help at every step of the way. Work with our expert business plan advisors and get the professional advice you need to turn your business ideas into reality. Download SBBC’s Business Plan Template and Cash Flow Forecasting Tool to get started on your business plan.

Small Business BC is Here to Help

SBBC is a non-profit resource centre for BC-based small businesses. Whatever your idea of success is, we’re here to provide holistic support and resources at every step of the journey. Check out our range of business webinars , on-demand E-Learning Education , our Talk to an Expert Advisories , or browse our business articles .

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How to Conduct a Monthly Business Plan Review Meeting

Posted july 16, 2024 by noah parsons.

Most people think that meetings are a waste of time. They’re right.

The fact is, too many meetings are run poorly, have no real objective, and waste employees’ time — which kills productivity.

I absolutely encourage you to be ruthless in your pursuit of fewer and more efficient meetings. There’s tons of advice out there on how to run better meetings and cut down on useless touch bases that waste time and make your organization move slower.

For example, here at Palo Alto Software , we’ve found one meeting that is simply indispensable. It only takes an hour each month, keeps the management team up to speed on everything that’s going on in the company, and helps us plan and manage in a quick and effective way .

This meeting is our monthly plan review meeting. 

What is a plan review meeting?

A monthly review meeting is a time for you and your team to review current progress against your ideal performance. This one-to-two-hour meeting should be spent dissecting parts of your strategy, reviewing your cash flows and other financials, and making adjustments based on overall performance. It has been a fixture of our management strategy for years and is simply one of the most effective ways for us to continue to grow the company and adjust our course as necessary.

For us, business planning isn’t just a one-time or annual event. Instead, it’s an ongoing process where we are constantly reviewing and adjusting course as necessary while ensuring that we’re staying on track toward our larger goals .

Why is it important to conduct a monthly plan review?

Every business of any size can benefit from a calculated time to stop, review and revise. When done correctly, this meeting can help you focus on what’s vital for your company, identify what data you need to accurately measure it and how to best present and review these results. Additionally, your monthly plan review process can help your business in the following ways.

Commits your business to learn and act

It can become very easy to let operations and processes become stagnant and standard. Without a regular performance review, any potential problems may remain to fester well beyond when they are first identified. You don’t want to waste company time and resources on things that are ineffective, but it’s difficult to change course without first processing it.

By setting aside this monthly time, it provides the opportunity to commit to learning and adjusting anything and everything. This isn’t based on off-hand information but on solid information and data that helps you identify and evaluate what’s most important for your business. 

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Engages individuals across your entire business

Depending on how you present this meeting, it has the potential to pull in greater insight from across your business. Whether you’re sharing information company-wide or sticking with select leaders from each department, it immediately expands the scope of expertise. 

The more that every leader and employee knows what’s going on with everyone else, the better you can align and produce effective goals . It also provides the opportunity to identify potential solutions or issues from outside your core team’s responsibilities. Maybe your product team sees a potential gap in your marketing messaging. Or someone in HR sees a potential work/life balance misalignment in the sales team. None of this would come to life without a core review meeting like this.

Influences better business conversations

Engaging more people across your business and providing more detailed information typically leads to more fruitful conversations outside the core meeting. Yes, the meeting itself is vital for actively reviewing and adjusting your strategy at the moment. However, this information being top of mind means that potential issues or innovations will be dealt with outside of the planning meeting. This is due to your employees having a clear direction to reference in the day-to-day. They know the strategy and data are up-to-date and that it serves as a north star for their own projects and initiatives.

How to run an effective monthly plan review meeting

We treat planning not as a document, but as a management tool that helps guide decisions and strategy. It’s this mindset that helps our team run these monthly meetings successfully. We have a strategy in place, steps to walk through and key objectives we expect to find.

Here’s a quick overview of how we structure our monthly plan review meetings and what’s worked well for us over the years. 

1. Review your financial statements

We always start with the numbers first . How did we do last month compared to our forecast ? How did we do compared to the same month last year? What does our year-to-date performance look like?

What financial statements to review

Ideally, you’ll have the opportunity to review all relevant monthly financial statements. At a minimum, you should review your Profit and Loss Statement , Balance Sheet, and Cash Flow Statement . These will provide a high-level overview of your financial position and help identify any obvious anomalies. If possible, it’s valuable to look at these all together through a business dashboard , that way you can immediately start making connections.

With that top-level exploration in mind, you can then start looking into your budget, financial forecast scenarios, and any specific elements that may seem relevant. This may include things like your expense categories, accounts receivable/payable payment schedules, etc. 

Look beyond top-line performance

We always spend time drilling into the numbers, beyond the top-line revenue and expenses to better understand what the drivers were behind our performance. Did all product lines perform well? Or did some underperform? Did we spend as planned or were there some areas that we overspent in?

Most importantly, we review our cash position and cash flow . Did we collect money as planned? What does our cash flow forecast look like for the next few months?

There are benefits to looking at financials together

While financial reports can be reviewed outside of a meeting, reviewing them together as a team encourages questions and discussion around our revenue and spending. It also helps you uncover specific issues or opportunities that you may miss on your own. And of course, gives everyone a voice to determine the next steps for the company as well as their specific teams.

Of course, we use LivePlan to review our numbers because it’s much easier than drilling through exported reports from QuickBooks . But if you’re not ready to make that jump, you can always start out with a simple cash flow template in Excel.

2. Reevaluate your milestones

Once we review our financial performance, we review our “ major milestones ”—the big tasks we had hoped to get done in the past month and our plans for the next month.

We discuss how various teams might be working with each other on different projects and talk about the specific milestones that we have planned. Are these still the tactics that we want to work on that will help achieve our goals? Do we need to shift priorities? Is there new learning and information that would have us change our schedule?

By reviewing major initiatives on a monthly basis, we can stay agile and make changes as needed. That’s also why we review them after parsing through our financials, to determine if our current milestones should still be a priority. As we learn more about our customers and our market , we might shift strategies and develop new milestones .

3. Review your long-term goals and strategy

Next, we review our long-term strategic goals. While this doesn’t change too often in our situation as an established company, new startups might shift their strategy frequently as they search for a business model that works.

For those early-stage startups, this step of the meeting may be the most important step and often takes the longest. For more established companies, this part of the meeting might typically only take a few minutes. This is where having a brief and functional business plan can really help speed up the process.

Instead of delving deep into a 40-page business plan document to review our strategy, we review our one-page business plan (in LivePlan, it’s called the Pitch ). It covers our company identity, the core problem we solve for our customers, our solution, competition , and sales and marketing strategy . It’s all on one page so it’s easy to read, review, and change quickly .

4. Provide time to discuss any company issues

Finally, anyone on the team can bring forward any issues that they want to discuss. This could include new opportunities to consider, prioritization of product features, potential partnerships, or internal HR issues.

Everything is fair game and we try to come up with resolutions and next steps for any issue that’s brought up.

We’ve found that this type of open-ended discussion really helps generate new ideas and brings different perspectives from managers of different teams.

5. Set meeting guidelines

I believe that all companies would benefit from a monthly review of their business. These types of meetings keep everyone on the same page, help share information about progress, and turn planning into a tool that helps teams make informed decisions. 

But in order to run these monthly meetings successfully, you’ll need to do some preliminary work to keep you and your team on track. Here are three tips to successfully establish your monthly business plan review.

Put the meeting on the calendar

It’s important to make it a formal event that’s on the schedule. It can’t be optional and it has to be at a regular time so that everyone always knows when the meeting is.

For us, we started out with the meeting on the 3rd Thursday of every month. As our bookkeeping and accounting processes have become more efficient, we’ve been able to move our meeting to the 2nd Friday of the month.

Follow a repeatable agenda

While different topics will come up for discussion, it’s important that your plan review meeting has a repeatable agenda. Not only does it provide structure, but it gives your team specific action items to review beforehand.

That means making sure that you have your numbers ready for review and that your team has updates on their goals. Try to set time limits for each section if you can, and overestimate the length of the meeting with the full intention of finishing earlier than planned. This part will be a continuous work in progress and you and your team will gradually improve your efficiency with each subsequent meeting.

Be prepared to change the plan

These plan review meetings aren’t just about staying the course and blindly following the plan. Instead, they are about adjusting the plan. Perhaps you’ll discover that you should be investing more in marketing, or that you’re going to be able to expand and hire faster than you originally planned.

The plan review meeting is about making adjustments to your goals and strategies based on what you’ve discovered in the past month.

Use your monthly plan review to redefine how you do meetings

Keep in mind that running your meetings more successfully won’t just happen overnight. It takes time to develop a structure that works best for you and your team. As I outlined in this article, the best place to start your meeting restructure is with your monthly plan review meeting.

It’s a necessary review that can be consistently repeated, refined, and adjusted, which makes it the perfect testing ground for a new system. 

Editors’ Note: This article was originally written in 2018 and updated for 2024.

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A good business plan helps you identify your mission and your value proposition. We test top business plan creation tools that help you build and track your organization's future.

Our team of experts test, rate, and review more than 1,500 products each year to help you make better buying decisions and get more from technology.

Table of Contents

Our top tested picks, palo alto software liveplan, tarkenton gosmallbiz, atlas business solutions ultimate business planner 5.0, netekspert iplanner.net, the business plan shop.

• Best Document Management Software

Pros & Cons

• An impressive range of customizable features.
• Lots of online learning help.
• Loads of customizable features necessitates a learning curve.
• Limited third-party integrations.

Bottom Line

Delivered in slick, cloud service packaging, Palo Alto Software's LivePlan is a very nice business planning tool that comes complete with loads of customizable features and solid online help and learning resources. Even so, the products sheer depth means you're still facing a bit of a learning curve.

Specs & Configurations

• Highly configurable and detailed business plan.
• Advice from business experts.
• Able to generate financial statements and projections without outside spreadsheet software.
• Links to third-party services.
• Few sample business plans.
• Only exports to Microsoft Word and PDF formats.

Heavy on the mentoring and advice side, Tarkenton GoSmallBiz delivers an an easy-to-use business planning application that works using step-by-step templates with built-in advice modules.

• Offers unique services that match entrepreneurs with investors, with business plan features to enable that process.
• Its design is in the framework of crowdfunding investments from people you don't know.
• If you simply need a plan to sell your local Angel investor on your process, EquityNet probably is overkill.

EquityNet doesn't focus exclusively on business plan creation. Instead, it's really a platform for those seeking investors as well as those looking to invest. Still, its bundled business planning tool is solid and can help speed startups toward getting funded.

• Strong budgeting and forecasting features.
• Links to analytics add-on.
• Breakeven analysis.
• QuickBooks support available.
• Requires some financial sophistication to use.
• Lacks sample business plan templates.

Less a business plan creator than a financial reporting tool, PlanGuru nevertheless does a creditable job for those seeking to build a worthwhile business plan document. Still, rank beginners or those less focused on financial calculations might need to look elsewhere.

• Adds project management tools to business planning.
• The price is unbeatable.
• It's a starting point rather than an entire toolkit.
• Expect to do more work on your own.

If you've got a clear idea of what you want your burgeoning organization to accomplish, but you just need some help with organizing and project management, then StratPad may be your ideal solution.

• Interview-based format.
• Useful graphics.
• Sample business plans.
• QuickBooks import.
• High degree of manual input and spreadsheet work needed.

ABS Ultimate Business Planner 5.0 works using a fairly intuitive interview format to gather the data needed for your business plan. Unfortunately, that process is marred by the need for extensive manual data entry and spreadsheet work.

• Plenty of customization options.
• Excellent automation of variable data.
• Doesn't provide much guidance for some important elements including how to enter some required fields.
• Not much help text provided for how to create missions and operations statements.

Enloop is a solid choice for those looking to build a business plan quickly. Good data syncing capabilities are enhanced by a solid collection of features, most of them customizable. While its help resources leave something to be desired, Enloop is a good choice for those with relatively simple planning needs.

• International, multilingual approach.
• Simple user interface.
• Variety of currencies and templates.
• Rudimentary set of options.
• Limited flexibility.

iPlanner.NET from NetEkspert is a fairly easy way to build a quick business plan, but the company seems more focused on helping consultants build plans for clients rather than on folks building business plans for their own use. On the other hand, fewer features mean a simple process and it's even got a fairly nice price.

• Lots of opportunity to customize business plan elements.
• Not much education or encouragement about what to say in a business plan.
• You get good structure but little inspiration.

The Business Plan Shop provides a good-enough business plan writing aid, but mainly for people who know what needs to be in the document. Beginners or those looking for plan writing guidance will need to keep looking.

What Is a Business Plan?

Many of us have been there: That sudden epiphany in the shower or at a bar chatting with friends. The slew of initial ideas hastily scribbled on napkins or perhaps simply forgotten entirely. Many great businesses started with these same events, but millions more never got beyond them. That's because the next step can be both difficult and labor-intensive, namely writing a coherent business plan. Going from random napkin-notes to an organized, thorough plan to get your business started, funded, and generating revenue for the foreseeable future can be a mammoth undertaking, especially for beginners and even more so for people trying to go it alone.

Fortunately, there's plenty of help if you know where to look, especially if what you really need is a written business plan that simply communicates a clear vision. This will help you attract the right people and resources to implement your idea. A business plan tells others how you will get customers and clients, who will run the business, and how early-stage venture capital (VC) will be raised. Business plans help you talk about yourself, explain your strengths, and ask for money to back up your idea.

So, people write business plans in order to acquire funding or to document the company's intended direction. That is, you want a bank loan, VC funding, or other help to get your startup off the ground. A business plan can also be the most concrete way to get everyone's agreement on "This is what we're doing, right ?!" Keeping the plan updated as the business matures is an easy way of measuring success.

In all of these cases, the business owner has to do something that can be scary: become a business document management expert by creating a structured document (that is, a business plan) with lots of numbers and compelling prose, with the awareness that this pitch is make-or-break for the company's vision. That's a tough job. It's hard to express your product's unique selling points, analyze competitors' strengths and weaknesses, and back up your assertions about why you need this much money. Believe me, I know. In my pre-journalistic life, I wrote two in-depth business plans. One plan taught me that I didn't have what it took to pull off that project and the other plan got my startup business accepted by a VC conference.

So, when we lack expertise, we should ask for help. Software with "follow the bouncing ball" instructions for business plans can serve the same role as online accounting services because, in each case, you rely on specialists to walk you through the process. Even better, many of the products we review in this business plan creation tool roundup back up their software offerings with in-person coaching and mentoring as well as loads of online learning resources, like videos and how-to articles.

Business Plan Software Options

The 10 online business plan software solutions examined in this roundup —Atlas Business Solutions Ultimate Business Planner 5.0, Enloop, EquityNet, NetEkspert iPlanner.NET, OnePlace, Palo Alto Software LivePlan, PlanGuru, StratPad, Tarkenton GoSmallBiz, and The Business Plan Shop — each promise to help you construct a polished business plan, with all of the numbers and narrative you need. So, whether you want to start your own accounting firm, real estate operation, or e-commerce business, you'll be all ready to go.

All of these online business plan software solutions certainly do deliver on their promise to help you, and none of them are bad choices. However, a few of them provide additional services such as connecting you to funding sources (EquityNet gets a nod here) or comparing your plan to others' plans in your industry (such as what Enloop's performance score does). Ultimately, though, the two Editors' Choice winners were clear: Palo Alto Software LivePlan and Tarkenton GoSmallBiz, both of which checked off most boxes on a typical entrepreneur's wish list.

These Software-as-a-Service (SaaS) applications can't give you the irresistible prose to convince an investor you will make your projections come true, but they do guide you in answering all of the questions that investor is likely to have. Here are eight key factors to look for when choosing a business plan software solution for your business:

1. Business Plan Structure Business plans have a lot of elements, some of which won't occur to someone who hasn't written one before. Ideally, the business planning software solution will walk you through each section that is appropriate for your class of business, ensuring you answer all of the relevant questions. These solutions may prompt you to respond to issues that you might not have thought to address.

2. Do the Numbers Ultimately, a business plan shows how your company will make money. Even the simplest plan needs to include financial reports such as charts for profit-and-loss, balance sheets, and month-by-month and yearly projections.

3. Context and Analysis Some business plan software solutions (such as EquityNet and Editors' Choice Palo Alto Software LivePlan) help you compare your numbers to others in your industry, including regions and company size. You might claim that the Jewish deli you propose to open in Asheville, North Carolina will turn a profit in three years, but the market data suggests five years is typical. This data helps you back up your assertions before a banker can raise an eyebrow. This is a "nice-to-have" feature for some businesses but an irrelevant one for others.

4. Helpful Advice Even if the business plan software solution gives you places to plug in data (think "Mad Libs" for businesses), ultimately you need a good idea (you're on your own, there) and to understand the information investors want to see. As with tax preparation software, it's reassuring when the business planning software solution defines terms, provides sample data, and explains the sort of information expected in each field. StratPad's educational videos are a model for how this sort of thing should work.

5. Report Depth and Presentation The result of all of this work is a business plan, a document for others to read. These don't always need to be works of art but it helps if the business plan software solution packages your business plan attractively and permits customization. Don't treat these tools as all-in-one solutions to your problems. Set your expectations correctly and you'll find these business plan software solutions to be far more helpful.

6. Treat the Business Plan as a Work-In-Process Collect everything you think is necessary before getting started. But I promise you that, at least once while you use these business plan software solutions, you will say, "Gee, I don't know; I have to look it up." That's a good thing as it means the software is asking for relevant information you didn't think to include on your own.

For any but the simplest of proposals, it's an iterative process. So, you need to highlight the parts to come back to (after your accountant responds, for example). Or, the software should at least save data in some kind of draft status. However, across all of these apps, some forms insist you must enter something in a field before it will save everything on the page, which is irksome. Worse, it could lead to errors because you might not remember to go back and fix the temporary guess. I kept wishing for a way to bookmark "temporary" data that needs to be double-checked ("I'll write in 800 for now…"); the best answer to this was Palo Alto Software LivePlan's comment field but it would be nice to see a business planning software solution that let me mark a field as "Don't forget."

7. You Still Need a Spreadsheet In general, these business plan software solutions will act as though you are reasonably organized before you log into their websites wherein you will paste summary information. However, based on my hands-on experience, I advise you to still expect to do background math yourself. For instance, if you need to fill in the projected head count for marketing for the next five years and you keep adjusting the number of people to hire (based on your spreadsheet guesswork), expect to keep manually updating the total in the software rather than having the data automatically sync. In other words, these business plan software solutions are helpers, not "I will do the thinking for you" kind of apps. And this is okay, as long as you don't expect them to be something they're not.

These are all SaaS apps, some of which have a free version with the basics as well as a paid version with more feature depth. If your needs are incredibly simple and you just need "fill-in-the-blanks" forms to give to a banker, then you may find several completely free options that do the trick.

8. A Plan for All Businesses These business plan software solutions must be relevant for everyone, from a solo entrepreneur trying to open a small to midsize accounting firm to an established manufacturing company aiming to fund a new factory. To judge suitability to task, I used data from two real business plans: a New Jersey restaurant startup and a nine-year-old horror film festival. I also measured the software against the business plan I once wrote with the help of professional advisors (back when I sought significant VC).

All of these business plan software solutions are good apps; none of them gravely disappoint. However, Palo Alto Software LivePlan and Tarkenton GoSmallBiz were head and shoulders above the rest. It won PCMag's admiration based on the clarity and understandability of their documentation and the impressive depth of their features and options. However, each of the 10 business plan software solutions reviewed has strengths that may make one a better choice over another for your business. So, look at all of the options to see which one is the best fit for you.

Compare Specs The Best Business Plan Software

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About Esther Schindler

Longtime tech industry journalist Esther Schindler has translated geek-talk into English since 1992. She loves to explain how technology can, indeed, improve the quality of life. Find her on Twitter at @estherschindler. Bring chocolate.

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Business Plan Review Service

Get expert advice on your business plan.

A Business Plan Review: Why is it Important?

Maximize funding opportunities.

Ensure your business plan meets the requirements of SBA lenders, investors, and other funding opportunities. Increase your chances of securing capital with our expert review.

Gain unbiased feedback

Get an impartial assessment to ensure your business plan meets industry standards and stands out to all funding opportunities, such as SBA lenders or investors.

Enhance your plan’s credibility

A professional review enhances your business plan’s credibility, making it more attractive to banks and investors.

Identify and Mitigate Risks

A professional reviewer can identify weaknesses and potential pitfalls in your plan, offering insights that can transform weaknesses into strengths.

Our Review Process is Quick and Easy

Initiate your review

Simply submit your request for a business plan review. Our team will then follow up with the next steps to move forward with the process.

Send us your document

Follow our provided instructions to securely share your completed business plan with us via email for comprehensive review.

Authorize a Payment

Complete the payment process to formally engage our services and begin the review of your business plan.

Expert analysis

Our team will conduct a thorough review of your business plan, addin notes it with insightful feedback and practical recommendations.

Feedback consultation

Engage in a detailed discussion with our reviewer to understand the feedback and explore ways to refine and enhance your business plan.

Loved by forward-thinking entrepreneurs and business owners

The professionals at Upmetrics are incredible. We have already used them for three plans that were all top-notch, and we will be using them for our next one. Highly recommend!

Founder of HomePro

Loved working with the professionals at Upmetrics! It was the personal experience I was wanting. They kept me in the loop weekly and came up with ideas and solutions I hadn’t thought of. I plan on working with them as my business grows.

Owner of OC3

First time using them, but it won’t be my last. I think I’m addicted to how simple they made this process for me. I have ZERO regrets and find myself finding other tasks I can use their services for. I’d recommend the Upmetrics team for all of your business plan wants and needs.

Owner FastRap Trucking

I would give many more stars if allowed. The team at Upmetrics made my dreams come true. When I first met with them, they ran with my idea and created quite literally the most amazing business plan. My banker told me it was one of the best he had ever seen.

Kimberlee T.

Owner of Homeschool Hive

Every feature you need to plan your business effectively

• Does your plan contain all essential sections?
• Are the sections organized logically?

Meets Criteria

• Who is your target audience for this plan?
• Does your plan meet specific audience requirements?

Readability

• Is the content clear and straightforward?
• Are the grammar, spelling, and punctuation correct?

Differentiation

• How do you stand out in the market?
• What is your unique selling proposition?
• Is your business model proven and sustainable?
• Are there unresolved questions about viability?

Financial Projections

• Have you considered all necessary financial factors?
• Are the projections realistic and justifiable?

Get started with world’ top rated business plan writing services

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Elite Permits

Blogs , Videos, News & Updates

• September 21, 2022

What is a Plan Review? And why does one have to be done?

September 2022, issue 3, elite permits.

BRIEFING ON CONSTRUCTION & Some other stuff

Written by TATIANA gUSt

When you submit a building permit application you are telling the building department what you would like to build at your house or in your building. The person reviewing your documents are called plans examiners , and they are tasked with ensuring the proposed plans meet the current building code. You would not like to start construction and then have the inspector come over , and tell you to do it again because what you built didn’t meet code, right?  

Well , the plans examiner , aka reviewer, checks that your plans and documentation have clear instructions for your builder and inspector to follow. The reviewer also notes if the proposed construction meets minimum standards established by the code to ensure protection of the property and its occupants.   

The most common problem a reviewer runs into is the lack of details or description of what is the proposed work. For example, I often get plans that show a layout for remodeling the kitchen, but the reviewer doesn’t know if the kitchen was at the same location, if the sink is being relocated, or if there is a new island, etc. Many times , after rejecting a plan for lack of details , someone come s to me and explain s in detail what they were proposing to do . But this is after the fact. 

How could I have understood all that they expected without the details they included only after the plan has been rejected? Because the plans go to the reviewer and then to the builder, without them ever talking to each other, the plans must be self-explanatory .  

Have you ever tried to put together a piece of furniture, but the instructions are so poor that you give up on putting it together and call someone else to do it? Or even returned the item? Well, that’s exactly what the reviewer is trying to avoid. He or she wants to make sure the instructions are clear and that all connections and details are outlined in the plans, and they indeed meet the minimum code.  

So, when you are putting together the paperwork for a permit, make sure that you have a before and after plan, and the drawings will speak for themselves. The reviewer will literally play at finding the differences, and from here the reviewer will have a clear idea of what the plans need to show and what inspections are applicable to your project.   

I hope this helps you or someone you know to get a permit much faster next time , and if you ever need someone to check your plans, we have several amazing plan reviewers in our team . Please share the knowledge and follow our blogs here!  

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Related articles.

Understanding the differences between Building Inspectors and Home Inspectors

Building inspectors and home inspectors may have similar backgrounds, but they serve different roles. A building inspector works for a municipal entity or private company and inspects buildings during the construction process, whereas a home inspector is usually an independent contractor hired by buyers to evaluate existing buildings for safety and soundness. In this blog, we’ll delve deeper into the differences between the two professions.

What inspectors look for at final inspection.

Today we will be discussing about inspections related to a building permit from a building code point of view. As we have discussed in other blogs, there are different departments that also review and inspect as part of the building process. There could be other inspections such as final site inspections, final fire inspection, or final health inspection, etc.

Owner-builders – What can they do?

Can I do a project as an owner-builder? What are the limitations? What I am responsible for? These are questions I get asked all the time.

Base Building Codes

As a code consulting professional, I like to explain how the state-specific codes are developed and how to use them.

I live in the beautiful state of Florida, and before 2002 there were building codes in the state, but pretty much each jurisdiction had their own codes and local requirements regarding the building portion of the code.

Understanding Storm Surge

With another storm on the horizon, I want to take this time to explain storm surges: The news in their desire to provide information, often do so in a context that is not clear for everyone. I have been working in construction and everything associated to the building codes for over 18 years, I’m accustomed to the language and what it meant, but never thought about explaining it to the people closest to me.

Online Resources for Codes

Today I want to share some helpful information about what is available to anyone online. In our last blog we talked about the zoning codes and the building codes, so I decided to provide helpful links here to the resources for those codes. I will start with the simple single statewide code, the Florida Building Code. This link allows you to see all the building codes which includes about eight books, all of which you can electronically search and read about what applies under each category.

Letter From Elite Permits Founder Tatiana Gust

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Exposure represents the adjustments due the characteristics of the terrain surrounding the building.

Exposure B.For buildings with a mean roof height of less than or equal to 30 feet (9144 mm), Exposure B shall apply where the ground surface roughness, as defined by Surface Roughness B, prevails in the upwind direction for a distance of at least 1,500 feet (457 m). For buildings with a mean roof height greater than 30 feet (9144 mm), Exposure B shall apply where Surface Roughness B prevails in the upwind direction for a distance of at least 2,600 feet (792 m) or 20 times the height of the building, whichever is greater.

Exposure C.Exposure C shall apply for all cases where Exposure B or D does not apply.

Exposure D.Exposure D shall apply where the ground surface roughness, as defined by Surface Roughness D, prevails in the upwind direction for a distance of at least 5,000 feet (1524 m) or 20 times the height of the building, whichever is greater. Exposure D shall also apply where the ground surface roughness immediately upwind of the site is B or C, and the site is within a distance of 600 feet (183 m) or 20 times the building height, whichever is greater, from an Exposure D condition as defined in the previous sentence.

LivePlan Review 2024

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If you’re an entrepreneur, one of the most important parts of starting a business is  writing a business plan ; however, you may need a step-by-step process to help lead your small business to success. That’s where  LivePlan  comes in.

Created by Palo Alto Software, LivePlan is a cloud-based  business plan software that walks you through the entire planning process. With video tutorials and examples at each section, it helps you write a solid business plan in half the time.

Read our LivePlan review to discover the pricing and features that set the tool apart, compare customer reviews, and more. By the end, you’ll know if it is the best business planning software for you.

Craft Your Startup Roadmap

Transform your idea into an investor-ready business plan—Try LivePlan today and save 40% on an annual subscription!

Pros & Cons of LivePlan

Pros of liveplan.

• You don’t need prior experience with professional business planning because the LivePlan software is designed for startups and entrepreneurs who don’t have the time or budget for collegiate-style planning.
• According to many positive online LivePlan reviews, customers are incredibly satisfied with the business plan software.
• LivePlan’s user-friendly website makes it easy to focus and build presentation-ready plans. Also because it’s cloud-based, you can trust LivePlan to keep your data safe and 100% accessible.
• LivePlan provides elegant and fully-customizable template themes you can brand so your business plan looks amazing in presentations with investors, potential partners, lending institutions, etc.
• LivePlan allows you to easily import financial data from other platforms like QuickBooks and Xero…a big time-saver that gives you the peace of mind everything is importing correctly.
• With an annual subscription to LivePlan, you get access to tons of legal forms, fantastic educational e-books, and even an employee handbook template. Their system is set up so the more LivePlan features you add, the less it costs, which is awesome.
• LivePlan sports a great suite of collaboration tools for you and your small business team members. For example, LivePlan locks any section a team member is working on to prevent two users from editing the same section at the same time.

Cons of LivePlan

• You have to be connected to the Internet to use LivePlan. Cloud-based computing does still have its downsides.
• While you can develop more than one business plan using LivePlan, there is no way to copy an existing plan.

Should You Use LivePlan?

If it feels like LivePlan is the right choice, start to plan, pitch, and track your business with it today! And if you end up not liking LivePlan as much as we do, just ask for a refund within 35 days.

LivePlan Pricing

It would be tough for LivePlan pricing to get any more straightforward, and you don’t have to worry about any hidden fees. Here are the following LivePlan pricing packages that entrepreneurs and small businesses can choose from:

• Standard Monthly Subscription: Pay as you go for $15/month for first 3 months, then $20/month after
• Premium Monthly Subscription: Pay as you go for $30/month for first 3 months, then $40/month after
• Purchase a Standard annual subscription for $12/month 
• Purchase a Premium annual subscription for $24/month 

You can save 40% if you choose an annual plan. Go with whichever package you feel most comfortable with. Either way, you have 35 days to try the business planning software and explore everything it’s capable of.

With every pricing package, you’ll gain access to a variety of LivePlan features, such as over 500 sample business plans, automatic financials, and more.

A Quick Look at LivePlan’s Features

There are a multitude of helpful LivePlan features that guide entrepreneurs through structuring and writing a business plan. In addition to very good technical support, sample plans, and automatic financials, LivePlan offers the following features:

• Online dashboard for tracking information and creating progress reports. Simply use your LivePlan login.
• Step-by-step instructions and video tutorials
• Advice and tips from business plan experts
• Templates for financial information
• Professional business plan themes
• Tools for team collaboration
• QuickBooks and Xero integration

Granted this is just a tip of the iceberg of LivePlan features, but our favorites for getting a clean and effective business plan built as quick as possible.

LivePlan Reviews

What LivePlan review would be complete without customer testimonials? Below is a sampling of the huge growing reservoir of feedback from happy users. We didn’t cherry-pick either, as you’ll see on Shopper Approved , a third-party customer review site where LivePlan scores a 4.8/5. As of 2023, LivePlan now has over 1,500 customer reviews on Shopper Approved.

According to many LivePlan reviews, there’s some serious value in the business plan software. Customers often mention how LivePlan helps entrepreneurs and small businesses better manage, prioritize, and present a successful business plan. In regard to the non-5 star reviews, the main issue people are having is the overall LivePlan pricing, which is understandable if you’re starting a business on a budget.

“This was a wonderful tool for creating my business plan. I was overwhelmed by all of the online templates that offered no real guidelines for completing my plan. Liveplan was simple to navigate and offered “real life” examples in each section of the plan builder. I completed my plan quickly and now have a professional document that I am thrilled with! ”

“LivePlan was a great tool to use for building a Business Plan. It helped me, as a first-time business plan writer – because it outlined all the sections of the plan and gave detailed instructions and examples for each part. The financials part was great because it automatically generated graphs and charts for the financial planning of my company. ”

“LivePlan was a life-saver for me. I work for a non-profit whose potential funders require a business plan. I had no idea what a business plan looked like or even where to start, when I found LivePlan, I knew I hit the jackpot. With the examples, samples, and easy plug-in information areas, we wrote a plan that not only looks professional but meets all of the needs of the organization and our funders. I couldn’t be more grateful for everything LivePlan did for me/us. I will use LivePlan again for any other business plans I write and will certainly recommend them. Thank you LivePlan! ”

“It’s by far one of the best business plan software products that I’ve come to find. It’s very self-explanatory and user friendly. I would recommend Liveplan to anyone looking for a comprehensive business plan maker which needs to impress and get the results you are looking to achieve. ”

LivePlan also features several verified customer reviews on its website. Here are a couple more examples:

“LivePlan has reinvented business planning. It’s the only tool that helps entrepreneurs track their progress with a unique dashboard specifically designed for small business.”

“I needed to write a business plan for my investors. I was going nuts trying to create charts and properly format them. Then a friend recommended LivePlan! The financials were so easy to use and I liked knowing the calculations were all correct.”

“I didn’t only get value for the money paid but also got the best customer service experience as well. And of course, I’m sticking to LivePlan forever.”

Frequently Asked Questions

What is liveplan.

LivePlan is business management software created by Palo Alto Software to help entrepreneurs and small business owners develop business plans, financial projections, and performance tracking.

How does LivePlan work?

LivePlan works through a step by step process, guiding users through customizable templates to create professional business plans. Users input their business’s financial data, product plans, marketing strategies etc. and LivePlan uses the data to create a structured business plan document with projections, graphs, financial models and performance analytics.

What businesses does LivePlan work with?

LivePlan boasts over 500 sample plans, covering just about every business model imaginable. From mom-and-pops to larger corporations, from freelancers to nonprofit entities, LivePlan really does cover every possible base.

Does LivePlan have any hidden fees?

There are up-charges for premium features like the ability to simultaneously edit multiple business plans. But, LivePlan clearly communicates these from the get-go. Also, most people probably won’t need them because they’re working on one plan at a time.

How do I cancel my LivePlan subscription?

Within the first 35 days, if you decide you’d rather not use LivePlan after all contact them via their app, by email or by phone. They’ll cancel your account and refund your money, no questions asked.

How is LivePlan customer support?

LivePlan customer support is surprisingly responsive. Use the site’s live-chat option or give them a call on their toll-free line.

Is LivePlan secure?

LivePlan is about as secure as it gets. Your business plan — and all of the information within — is entirely confidential. All credit card transactions get bank-level encryption treatment. Also, your account and plan are both backed up to the cloud every few seconds, so there’s no chance you’ll ever lose any work.

How much does LivePlan cost?

Here are the LivePlan pricing plans:

• Standard monthly: $15/month for first 3 months, then $20/month after
• Premium monthly: $30/month for first 3 months, then $40/month after
• Standard annual subscription for $12/month 
• Premium annual subscription for $24/month 

We’ve chosen LivePlan as the best business plan software – it helped us get Startup Savant off the ground. Being able to take our core data and translate it into a beautiful presentation-ready business plan that’s refined and customizable was a lifesaver in so many ways.

If it feels like LivePlan is the right choice, start to plan, pitch and track your business growth with it today. And if you end up not liking LivePlan as much as we do, just ask for a refund within 35 days.

Showcase your startup with confidence — Try LivePlan and create an investor-ready business plan today.

Further Reading

• 7 Best Business Plan Software for Startups in 2024 July 19, 2024
• Lean Startup Business Plan Guide July 2, 2024
• July 10, 2024

Topics to Explore

• Startup Ideas
• Startup Basics
• Startup Leadership
• Startup Marketing
• Startup Funding

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Business Plan Review

Business Plan Review is a practice to scrutinize a business plan so as to minimize the errors in it and ensure that a good quality business plan is made. Package Inclusions – Compelling Executive Summary Strong Business Model Well Conducted Research Well Strategized Marketing plan t..

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What is Business Plan Review?

Thinking about setting up a business is just an initial step. To start a business, you need an all-round strategy that will help you in planning and implementing the intention of setting up a business. The first step after having an idea about any business is to set a roadmap for the launching of business to impress banks and investors. An ultimate business plan should be short and concise, but sometimes while planning, you can miss some important points. Under these circumstances, you may need a business plan review to make a key difference to your startup

Many organizations offer services with regard to the business plan. So, if you are planning to set up a startup, you can consult them with your business idea, and they will help you in planning a strategy in the launching of your business. However, nobody will understand your business idea as much as you do. It is vital to write the business plan yourself so that you can critically think about every aspect of the business. Once completed, you must contact a reviewer to ensure that you have produced a quality Document and also analyze the requirements of those who will be reading your plan. Reviewing the business plan and also updating it regularly provides a chance to monitor the progress of the business and take corrective action in case things are not working as per plan.

Why is it Important to Have a Business Plan Review?

Business plan review is an incredibly essential step in the business plan creation process, and the reasons as to why it is important are listed below:

With a business plan review, the entrepreneurs get an opportunity to discuss the strategies, plans, and goals with a professional who has sufficient experience in producing successful Documents. You will get to know the objective feedback on the business idea, the potential challenges you may face, and also check if your plan is missing any important information regarding your business idea that you may or may not have yet considered.

A Test for Your Pitch

The capability to pitch your business is a basic skill for any aspiring entrepreneur. A business plan needs an in-depth pitch. By understanding your business plan thoroughly will boost confidence among any investors you meet. To undergo a business plan review amounts to a stress test for your business plan.

To check if the business model is viable

To sustain a business, you need money. A business plan reviewer can help you to show how much cash will be generated over a period of six months to 1 year as they have experience in calculating it. They will be able to discover the gaps in your numbers or the ways you can adjust, or any small details you might have missed.

To Know What to Tackle First

Regardless of how strong your plan is, it will probably introduce a few issues when you investigate. An accomplished reviewer can unmistakably distinguish which of these issues you should handle first, empowering you to organize your plan into a satisfactory state as quickly as possible.

To Get Clarified Decisions

Establishing a business enterprise is said to be a desolate undertaking. You are liable for the success and failure of your business, and a great deal of weight lies on your shoulders. Getting your business plan review checked on allows you to share and examine your choices and plans with an expert. They can evaluate the pluses and minuses of every one of your decisions. When you have accepted their proposals, then only you can come to a better conclusion.

Where to Get a Business Plan Review?

No matter where you are in the business planning process, Enterslice can help you in business review work. Work with our expert business plan advisors, and get the professional advice you need to make your business idea reality.

Our business plan review and development procedure are phased into various steps:

Gap Analysis

Formatting and Design

Proof Reading

Business plan modification.

Our team will do a complete review to understand the idea of the entrepreneur, the nature of the idea, and the challenges that will arise in implementing the business plan.

In view of the review perceptions, our team examines the gaps in the current business plan with regard to structure, requirements as per the purpose of the plan, the stream of data, and clarity of content. We also make changes in the examination whenever required regarding subtleties, significance, and freshness of the data. We measure the adequacy of the monetary projections and note any gaps whenever found.

 The business plan modification steps are comprehensively arranged as per the findings in the gap analysis. We at Enterslice add, modify, and re-do sections of the business plan as per requirement. We also carry out completely fresh research to verify the business case if needed. The financial sections are modified or redone as per need to be in accordance with the strategy and research.

Our experts review the modified business plan for business effectiveness and check through our content team to fix the errors (if any).

Format & Design

The completed business plan by our professionals is arranged properly and designed if chosen by the client to give it an attractive outlook.

What is the Process to Review the Business Plan?

What is the Importance of Reviewing Your Business Plan 

After writing your business plan and putting it in practice, it should be monitored continuously to ensure that the business objectives are being achieved. An aspiring entrepreneur should regularly:

• Check day to day progress.
• Also, analyze the prominent ways to develop the business.
• Some businesses review their plan and progress annually, while others do it every 3- 6 months.

When should you review your Business Plan?

A business plan review is a cycle for reviewing and analyzing your business plan. It is a continuous program that is regularly monitored and updated.

• Sales businesses use a monthly operating plan and also review weekly targets and reviews.
• Major changes in the business market need a review of strategic objectives.
• Business Review is a rolling process.

How Enterslice Can Help You?

Fill the form, get a callback, submit document, track progress, get deliverables, frequently asked questions, how often must a business plan be reviewed.

Business plans must be reviewed and also be updated at least once in a year, especially for startups.

What is the purpose of business plan review?

The purpose of business review is to complete an in depth research of the business plan and to bring out more ideas to generate revenue and also to provide a proper research in framing of the business.

Is it possible to conduct a mid-year business review?

Yes, it is possible to conduct a mid- year business review to monitor the business performance.

What are the common business plan mistakes?

Some of the common business plan mistakes are:

• Unclear unique selling point

• No clarity reagarding the process to achieve targets

• Insufficient Research

• No financial model

When should you review your business plan?

Many businesses review their business plan annually to check if they have met their targets or is there any need to change the model of business plan.

Why is it important to update your business plan regularly?

Updating your business plan in a regular basis will ensure that you and your partners or co-owners are on the same page if there are multiple owners of your company

What do you look for when reviewing the business plan?

A business plan is designed to attract investors and also to provide an outline of your business. It should illustrate the objectives, goals, strategies, and means of operations for the business.

In a business plan how can a management team be reviewed?

By checking whether the management team is capable of executing the business strategies mentioned in the plan.

What should a business plan include?

A business plan should include the nature of the business, needs or demands of the plan and an overview of the products and services of the products or services, customers and also its suppliers

Why is it important to review your business plan?

After writing your business plan and putting it in practice, you should regularly monitor it to make sure that you are achieving the business objectives.

Related Services

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Top 100 Companies in Asia - Red Herring

Red Herring Top 100 Asia enlists outstanding entrepreneurs and promising companies. It selects the award winners from approximately 2000 privately financed companies each year in the Asia. Since 1996, Red Herring has kept tabs on these up-and-comers. Red Herring editors were among the first to recognize that companies such as Google, Facebook, Kakao, Alibaba, Twitter, Rakuten, Salesforce.com, Xiaomi and YouTube would change the way we live and work.

Top 25 in India - Consultants Review

Researchers have found out that organization using new technologies in their accounting and tax have better productivity as compared to those using the traditional methods. Complying with the recent technological trends in the accounting industry, Enterslice was formed to focus on the emerging start up companies and bring innovation in their traditional Chartered Accountants & Legal profession services, disrupt traditional Chartered Accountants practice mechanism & Lawyers.

We partner with more than 100+ companies

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Don't take our word for it

“Enterslice use technology better than others. That saves time and money; Team enterslice is more efficient than traditional competitors, and that helps to pass on the cost advantage to its clients. The company is building a high-level transparency in legal services by optimum use of technology and process automation in consulting. I highly recommend this company.”

Nilanjan Bandyopadhyay

“Excellent advisory role by Enterslice Team. They are a trusted partners to us. Narendra and his team helped us with our pre NBFC applications and Post NBFC advisory services.”

“Amazing services provided by your organization. They have completed our NBFC registration order within stipulated time period of 90 days. They provide constant guidance and support in the process. Their support in building fintech software is amazing.”

Manisha Mantri

“I chose Enterslice to start my new Indian adventure as entrepreneur, and respect my past experience i was surprised by their professionalism. In particular, Raksha T. followed my startup process, and i was delighted with her support on every moment. Great, great experience.”

Antonio Colella

“I came to know about Enterslice through a friend. Since then I have done GST Registration through them. The services are consumer centric and fast. I have recommended them to many of my acquaintance already.”

Leena Krishnan

“Great set of people working together. Very customer friendly. I am very satisfied with the food license registration services and will definitely come back for other similar requirements.”

Arun Mahadik

“They provided customized and Highly skilled CA &services. The management invests themselves in your work. They ensured timely NBFC registration and are always ready and prepared with excellent advisory services. The best part of working with Enterslice is they are not having expertise of law but they are well versed with Digital marketing skills &fintech business model.”

Ketan Shukla

“I have registered my Trademark through them. The application was filed within 3 days. And the charges were also very reasonable. We got TM Approved in 6 month’s time without any re-submission or objection. They charge high to deliver the best in industry.”

Manish Pandy

“I would like to thank the Enterslice team for the excellent business plan made by them. They understood our requirement and gave us exactly what we wanted. Thank you Team Enterslice.”

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“Thanks for your services. The team is really professional. They make sure that things are delivered in time. The best part about Enterslice is the consultative approach and guiding us on all our business matters.”

Haiden Group - UAE

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Business Insights

Due diligence tips for acquiring an existing business, august 16, 2024.

Acquiring an already-established business may seem like a highly promising venture, However, a comprehensive approach is crucial to ensure the acquisition’s success. In that case, performing comprehensive due diligence is crucial for identifying potential problems and facilitating informed decision-making.

Due diligence entails thoroughly investigating and evaluating a business or investment opportunity before finalizing a transaction. It involves reviewing financial and statements, legal documents, operational aspects, and potential risks to ensure that the decision is informed and the investment is sound. This critical step helps buyers and investors avoid potential pitfalls and make decisions based on a comprehensive understanding of the target’s actual value and condition.

Below are some critical due diligence tips for acquiring an existing business.

Evaluate financial health and history

Assessing a business’s financial health and history is essential in the due diligence process . This includes reviewing financial statements, tax returns, accounts receivable, and cash flow reports. By understanding the company’s economic track record, you can gain valuable insights into its profitability and stability. Additionally, obtaining a business valuation is crucial to ensure that the purchase price reflects the business’s true worth.

When reviewing financial documents, new business owners should pay close attention to any red flags, such as declining revenue or irregular expenses. It’s also advisable to check the current owner’s credit score to understand the business’s creditworthiness.  

Utilizing online platforms that list businesses for sale, like Bsale in Australia, can be a good start in your journey. These platforms offer valuable insights and resources to assist you in evaluating various aspects of potential businesses. For first-time buyers of established businesses, exploring these websites and learning more about the process can be helpful.

Assess the business plan and market conditions

Before acquiring a business, it’s essential to review the existing business plan and assess its alignment with your vision for the new company. That said, evaluate the company’s market research, customer base, and brand recognition. Meanwhile, understanding market conditions and how the business has adapted to industry changes is also vital for planning future growth.

If needed, you can consult with a business broker to get a professional opinion on the business plan and market viability.

Analyze legal and operational aspects

A thorough review of the business’s legal and operational aspects also helps avoid future complications. This includes verifying that all licenses and permits are current and that the company complies with local, state, and federal regulations. Furthermore, reviewing supplier contracts, leases, and any pending litigation is also crucial.

The acquisition process should include an in-depth analysis of the company’s operating and startup costs, too. Understanding these costs will help the new owner prepare for initial investments and budget accordingly. Also, it’s crucial to analyze the company’s history regarding its accounts payable and relationships with suppliers to identify any potential issues that may impact future operations.

Explore financing options

Obtaining adequate financing is an essential aspect of any business acquisition. New business owners have several financing options to consider, including SBA loans, business acquisition loans, and seller financing.

SBA loans are particularly popular for small business acquisitions due to their favorable terms and low interest rates. However, obtaining an SBA loan requires a strong business plan, a good credit score, and a solid business checklist to meet the Small Business Administration’s requirements.

Meanwhile, business acquisition loans are designed to help individuals or companies purchase an existing business by providing the necessary capital for the purchase price and related costs. These loans can also cover additional expenses like working capital or equipment upgrades. They are available from various sources, including traditional banks and credit unions.

Seller financing may be another viable option that can provide immediate cash flow for the new owner. In this financing setup, a business or property seller extends credit to the buyer. Then, they can pay in installments over time, often with interest, until the agreed-upon purchase price is fully paid. Seller financing may be ideal for buyers looking for an alternative to traditional loans or for sellers who wish to facilitate the sale of their business or property more quickly.

When considering financing options, it’s essential to factor in both the purchase price and the business’s ongoing operating costs. You can also work with business experts such as a business broker or financial advisor to find the most suitable financing options.

Conduct a comprehensive review of physical and intellectual assets

Finally, comprehensively review the business’s physical and intellectual assets. This includes inspecting real estate, equipment, inventory, and intellectual property, including patents and trademarks. Assessing the condition and value of these assets will help determine whether the business requires additional investments to maintain or improve them.

Similarly, reviewing the company’s customer lists, market research, and company culture can provide insights into the business’s long-term sustainability. Understanding the current owner’s relationship with key customers and suppliers is vital to maintaining the business’s reputation and effectively serving its loyal customer base.

More must-read stories from Enterprise League:

• Get entertained and educated with some of the best business movies .
• The importance of customer-focused strategy for your business.
• Getting your product in stores doesn’t have to be complicated.
• Innovative small business growth tips that will take you to the next level.
• B2B payment solutions that can help you transform your business.

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Tom Brady on the Art of Leading Teammates

• Nitin Nohria

When our society talks about leaders, we focus on formal roles, such as the CEO. This view undervalues the role of informal leaders—team members who influence outcomes by the tone they set, how they conduct themselves, and how they interact with their peers. Their job title doesn’t include the word “manager,” but they play an outsize role in how teams perform.

In this article, NFL great Tom Brady and Nitin Nohria, of Harvard Business School, present a set of principles that people in any realm can apply to help teams successfully work together toward common goals.

The NFL great explains how he motivated himself and fellow players.

When our society talks about success, we tend to focus on individual success. We obsess about who is the “greatest of all time,” who is most responsible for a win, or what players or coaches a team might add next season to become even better.

• Tom Brady achieved great success in his 23-year NFL career, winning seven world championships. He is also an entrepreneur, a New York Times best-selling author, and a business adviser.
• Nitin Nohria is the George F. Baker Jr. and Distinguished Service University Professor. He served as the 10th dean of Harvard Business School, from 2010 to 2020.

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Motley Fool: Cruising for profits

If you’re hesitant to board shares of Carnival Corp. (NYSE: CCL) these days, you’re not alone. But this is a great time to consider an investment in the industry giant that operates 87 cruise ships across nine different brands worldwide (including Carnival Cruise Line, Holland America Line and Princess Cruises).

Total customer deposits at Carnival for future sailings are at an all-time high of $8.3 billion. In the company’s second quarter, revenue rose 18% year over year to $5.78 billion, exceeding Wall Street expectations. Where analysts were expecting a loss, Carnival posted a net gain. Carnival has been exceeding Wall Street profit targets since resuming normal operations almost two years ago.

The same Carnival that, during the darkest stretches of the COVID-19 crisis, some figured would never turn a profit is trading at a recent price-to-sales ratio of 0.8, well below its five-year average of 1.3 (which includes some years heavily pressured by the pandemic).

Carnival’s doing a good job of cleaning up its balance sheet now that it’s making money again. It has bought back $6.6 billion of its debt in the last five quarters. Carnival bulls expect debt repayments, more efficiency from a newer fleet and, eventually, a return to paying out quarterly dividends. Bears worry that there’s still a lot of debt to pay off. Do a little digging and see what you think. (The Motley Fool recommends Carnival.)

My dumbest investment

My most regrettable financial move? Changing cars every three years when I was in my 30s. – M.M., online

The Fool responds: Many people change cars frequently, and it’s generally not a great move financially. It’s especially harmful if you’re buying a new car every few years, because cars typically lose about 20% of their value in their first year and then around 15% of the lowered value each year after that.

Let’s say you bought a new car for $25,000. It might be worth only $20,000 after one year, and $14,450 after three years – that’s just 58% of its original value. If you sold it then to buy another $25,000 car, you’d be shelling out over $10,500. Do that three times in a single decade and you’d lose more than $30,000 – which could have been used for other goals, like boosting your retirement account considerably.

Repeatedly leasing new cars instead of buying them and driving them for a decade or more is also usually not a great move. Yes, you’ll have lower monthly payments, but you won’t build equity in the car, and you may have restrictions such as mileage. You’ll also keep making monthly payments – whereas a car buyer will generally pay for only a few years, after which they’ll own their car outright.

Ask the Fool

Q: What’s “vulture capitalism”? – S.H., Centerville, Utah

A: In the more familiar venture capitalism, wealthy people pool their money to invest in companies privately. Typically, these are small, relatively young companies before they debut on the open market, usually via initial public offerings (IPOs). Many well-known companies – such as Apple, Airbnb, Pinterest and Spotify – received early funding from venture capitalists.

“Vulture” capitalists are a type of venture capitalist, but they provide financing to companies (and sometimes even governments) in crisis – often buying distressed companies at low prices. They may require extreme cost-cutting and typically sell off assets – and the companies may still end up bankrupt.

Q: I read somewhere that it’s easier for a 50-cent stock to go to $1 than for a $50 stock to go to $100. Is that true? – G.L., Decatur, Illinois

A: Nope. First, understand that a stock priced at 50 cents per share is a penny stock, and penny stocks, in general, are notoriously volatile and risky. (Penny stocks are often defined as those trading for less than around $5 per share.) That 50 cents-per-share price may seem low, but it’s low for a reason: Penny stocks are often tied to shaky and unproven companies. The stock may very well fall to 10 cents or 1 cent per share instead of doubling to $1.

Meanwhile, that $50 stock may well belong to a profitable company with a track record of growing its revenue and earnings. The stock may be on its way to $100, $200 or higher. With any stock you’re considering buying, be sure to read and learn a lot about it. Ideally, you want to invest only in great companies and only when they’re trading at good or great prices.

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• Best for Waiting Periods
• Best for Chronic Conditions
• Best for 100% Reimbursement
• Best for Exotic Pets
• Best for Broad Coverage
• Best for Pre-Existing Conditions
• Best for Comprehensive Coverage
• Best for Unlimited Annual Coverage
• Best for Affordable Premiums
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Best Pet Insurance in New York of 2024

Affiliate links for the products on this page are from partners that compensate us (see our advertiser disclosure with our list of partners for more details). However, our opinions are our own. See how we rate insurance products to write unbiased product reviews.

The top pet insurance companies in New York have a few things in common: They cover accidents, they cover illness, and they provide peace of mind. Whether you're looking for dog, cat, or exotic pet insurance, online quotes make it easy to find the most affordable coverage for every beloved member of your household.

Business Insider analyzed pet insurance providers to choose the best of the best, keeping in mind tricky fine print about waiting periods, pre-existing conditions, and wellness coverage. Below, find our team's picks for the best pet insurance companies in New York. 

Best Pet Insurance in New York

• Best for Waiting Periods: ASPCA Pet Insurance
• Best for Chronic Conditions: Trupanion Pet Insurance
• Best for 100% Reimbursement: Figo Pet Insurance
• Best for Exotic Pets: Nationwide Pet Insurance
• Best for Broad Coverage: Spot Pet Insurance
• Best for Pre-existing Conditions: AKC Pet Insurance
• Best for Comprehensive Coverage: Pumpkin Pet Insurance
• Best for Unlimited Annual Coverage: Healthy Paws Pet Insurance
• Best for Affordable Premiums: Lemonade Pet Insurance

Compare the Best Pet Insurance Companies in New York

The best pet insurance companies understand that your pet is unique and offers comprehensive, cost-effective coverage that reflects that understanding. We've chosen the best pet insurance companies accordingly, taking note of waiting periods, coverage for pre-existing conditions, emergency care coverage, and cost.

Here are our picks for the best pet insurance companies of 2024.

Best Pet Insurance for Waiting Periods

Aspca pet insurance.

The American Society for the Prevention of Cruelty to Animals (ASPCA) is a famous nonprofit focused on animal rights. In addition to this critical work, the ASPCA lends its name to affordable pet health insurance plans with great benefits. At this time, the ASPCA does not sell or underwrite insurance, but it does receive royalties to add its name to this pet insurance plan.

Coverage is available for dogs, cats, and horses. Standard plans with the ASPCA include coverage for things like congenital conditions, alternative therapies, and behavioral issues. But most importantly, its policies offer a shorter waiting period than most providers for cruciate injuries (14 days). Pets must be at least eight weeks old to qualify for ASPCA pet insurance, but there's no upper age limit. So senior pets can enjoy coverage through ASPCA pet insurance.

Owners with multiple eligible pets also get a 10% discount monthly. That said, ASPCA also reserves the right to raise your premiums according to your pet's age instead of just inflation, so you may find you're spending way more as your pet gets older. 

Read our ASPCA pet insurance review .

Best Pet Insurance for Chronic Conditions

Trupanion pet insurance.

If you're looking for flexible coverage and have a forgiving budget, consider Trupanion. It provides illness and accident coverage for cats and dogs, including plans without limits and a lifetime, per-condition deductible, saving you money if your pet has recurring health issues. However, if your pet contracts a variety of illnesses, your better off with one of the other companies on this list. 

The most crucial distinction for Trupanion is its low out-of-pocket costs. Eligible customers can choose a $0 deductible with 90% reimbursement. So in a pet emergency, you only pay 10% of eligible vet bills, though a $0 deductible policy will have high monthly premiums. Trupanion also has the unique ability to pay eligible vets directly, so you don't have to go through claims every time you take your pet to the vet.

Pets over 14 years old are ineligible for coverage, and illness coverage has a 30-day waiting period. But Trupanion also offers valuable add-ons that'll cover boarding fees if a pet owner is hospitalized, behavioral and rehabilitative therapy, and coverage for unintentional property damage caused by a pet. 

Read our Trupanion pet insurance review .

Best Pet Insurance for 100% Reimbursement

Figo pet insurance.

Figo is unique in that it offers a 100% reimbursement option. In short, under one of its plans, you'll be covered for 100% of your eligible pet expenses after you meet your annual deductible. In addition, it offers plans with lower yearly reimbursement maximums. The more you pay in premiums, the less you pay at the time of service, and vice versa.

Its comprehensive pet insurance plans include coverage for non-routine dental care, alternative treatments, and hereditary conditions. You can even add preventative coverage with wellness care and vet exam fees.

Added benefits of Figo pet insurance plans include a shorter than average one-day waiting period for accident coverage, a 24-hour pet telehealth line, and its Pet Cloud app to make your pet's vet records much more manageable.

Furthermore, Costco members can access a 15% discount on Figo plans. 

Read our Figo pet insurance review .

Best Pet Insurance for Exotic Pets

Nationwide pet insurance.

Nationwide is a familiar name for home, auto, and life insurance. But did you know it also offers pet insurance plans? You can buy coverage for dogs, cats, birds, and some exotic pets, which is uncommon in the industry. In addition, there are no age limits for pet coverage with Nationwide. Nationwide pet insurance plans are available in every state. So whether you have a dog, lizard, horse, or iguana, you won't have an issue finding pet insurance coverage.

Nationwide's Whole Pet plan covers illnesses, accidents, and some hereditary and congenital conditions, but does not cover wellness treatments. You'll be able to cover preventive care costs with its Major Medical with Wellness plan, but this lacks hereditary and congenital condition coverage. 

It's worth noting that Nationwide has recently announced non-renewals for approximately 100,000 policies from now until the summer of 2025 as a result of rising vet costs and inflation. This may signal some future financial uncertainty, so dog and cat owners may want to look elsewhere for long-term coverage. However, if you have an exotic pet, Nationwide is one of your only options. 

Read our Nationwide pet insurance review .

Best Pet Insurance for Broad Coverage

Spot pet insurance.

What's excellent about Spot is that it offers a wide variety of policies, including coverage for both accident and illness, accident-only, and an optional wellness plan for an additional fee. Additionally, it has a 14-day waiting period for accidents, illnesses, ligament and knee issues, like ASPCA.

Spot Pet Insurance will reimburse exam fees (for select conditions), end-of-life expenses, and prescription food as part of its accident and illness coverage. Most pet insurance providers exclude these benefits from their coverage. Qualified pet parents may also choose unlimited annual coverage. Spot has pet insurance for accidents, illness, and wellness add-ons for dental cleanings, wellness exams, certain vaccines, and more.

Spot pet insurance premiums are high compared to some other pet insurance competitors. Spot also increases your premiums annually based on your pet's age.

Read our Spot pet insurance review .

Best Pet Insurance for Pre-Existing Conditions

Akc pet insurance.

The American Kennel Club's pet insurance plans are available for all pets, not just registered purebred dogs. So you can sign your mixed breed dog or cat up for AKC's pet insurance and choose from various optional add-ons. This includes coverage for exam fees, wellness care, and final expenses, and breeding coverage, which is an uncommon add-on.

You'll get 30 days of free coverage if you register your new pup for an American Kennel Club membership. But pet parents with senior pets may want to consider other pet insurance companies. Pets nine years old or older will only be eligible for accident coverage when you buy your policy. You'll also need to sign up your pet before their second birthday to qualify for the AKC's optional coverage for hereditary or congenital conditions.

American Kennel Club is unique because it covers both curable and incurable pre-existing conditions after a 12-month waiting period. By contrast, other pet insurance companies may cover curable pre-existing conditions after a symptom-free waiting period, but almost all pet insurance companies don't cover incurable conditions at all.

Read our AKC pet insurance review .

Best Pet Insurance for Comprehensive Coverage

Pumpkin pet insurance.

If you're looking for comprehensive pet insurance coverage, Pumpkin Pet Insurance could be a great choice. Unlike many other pet insurance providers, Pumpkin offers coverage for preventable diseases (excluding pre-existing conditions) like Lyme or parvovirus.

In addition, Pumpkin only requires a 14-day waiting period for breeds with common hereditary conditions like hip and joint problems. In contrast, other providers may require waiting periods of up to 60 days. The waiting period is for current and future treatment. So if your pet presents with any of the listed health conditions within the waiting period, that condition and any related vet bills will not be covered in the future.

With Pumpkin, you can get a quote for your pet quickly and easily. You will have fewer options to choose from when it comes to coverage, but the available options are above average compared to other pet insurance providers.

Finally, the company won't decline coverage based on a pet's age. Specific policies also cover advanced treatments for things like behavioral therapy and acupuncture.

Read our Pumpkin pet insurance review .

Best Pet Insurance for Unlimited Annual Coverage

Healthy paws pet insurance.

Healthy Paws Pet Insurance is one of the highest-rated pet insurance companies according to customers. It's not surprising considering it has no limits on how much it will pay per incident, annually, or over the lifetime of your pet. Many pet parents also love the fact that Healthy Paws routinely gives back to homeless pets.

It offers coverage options for all stages of your pet's life, from eight weeks to 14 years old. Pet parents also choose their deductibles and reimbursement levels. If you're concerned about large vet costs after an accident or illness, we recommend paying more in monthly premiums for better coverage. If you're comfortable paying your vet a little more to save money each month, lower coverage options are available.

Read our Healthy Paws pet insurance review .

Best Pet Insurance for Affordable Premiums

Lemonade pet insurance.

Are you looking for pet insurance that won't break the bank? Consider Lemonade Pet Insurance, which offers coverage that starts at just $12 monthly. In addition, some of Lemonade's cheaper wellness plans provide coverage for wellness checks, preventative care, and extended accident and illness coverage. Whether shopping for a new pet insurance policy or adjusting your current plan, Lemonade's website and app provide easy-to-use quoting tools.

If you have other items to insure, you can save even more. Customers who bundle their pet insurance with coverage for, say, your car or rental will get a 10% discount. You can also get 5% off for paying a full year's premium upfront and a 5% discount per policy for two or more pets. Unfortunately, Lemonade pet insurance is only available in some states. You can check its website or run a quote to find out if Lemonade pet insurance is available for your pets.

Read our Lemonade pet insurance review .

How to Pick the Right Pet Insurance Plan For You

When looking for pet insurance plans, comparing different providers is essential to find the best coverage and price. Some factors to consider include the cost of premiums, the amount of coverage offered, the waiting period for coverage of pre-existing conditions, and the reimbursement percentage for veterinary care.

It's also important to read the fine print to understand what is and isn't covered. For example, many pet insurance policies don't cover routine vet care such as vaccinations and annual checkups. It should also be noted that pet insurance companies don't necessarily define "pre-existing conditions" the same way every time. For example, some companies provide coverage for "curable" conditions.If your pet needs expensive surgery or treatment, you may only receive a fraction of the cost back from the insurance company.

Pet insurance can be a great way to protect yourself from costly vet bills in an emergency. So, do your homework and shop around to find the best policy for your pet.

Key Features of Top Pet Insurance Plans

Pet insurance plans may differ when it comes to specifics, but in general you'll want to look for a policy that provides as much coverage as possible, with few exceptions or exclusions.

Comprehensive Coverage Options

Comprehensive pet insurance will cover both accidents and illness, and some even include preventive care like wellness checkups. In general, you should purchase the policy that offers the most comprehensive coverage — especially if you foresee any issues arising with your pet. 

A comprehensive pet insurance policy will cost more than an accident-only plan, but it should still be relatively affordable, and it could make a big difference if your pet needs care down the line.

Customizable Policies and Deductibles 

Most pet insurance plans let you customize coverage (to include or exclude things like wellness visits) and customize your deductible. You can choose to pay a higher deductible, which will lower your monthly pet insurance payment, or you can pick a lower deductible, which will mean a higher monthly premium. The best option for you really depends on your financial situation and whether you expect large vet bills anytime soon.

Cost Consideration for Pet Insurance

Premiums and value for money.

Cost is one of the primary considerations when choosing a policy for your pet. The best pet insurance policy will save you more money than you spent on premiums.

You'll want to find policies that cover the most costs while charging the least. This could mean finding the most comprehensive policy or reducing your coverage for a smaller monthly premium. For example, accident-only coverage is often far cheaper than comprehensive coverage. You can find our guide on the best cheap pet insurance here.

On the other hand, you may also opt for a policy that has preventative care coverage. This can cost more than a standard policy, but can prevent your pet from getting sick, saving you money in the long run.

Discounts and Savings Opportunities

Unfortunately, the cost of pet insurance is largely out of your control, dependent on your pet's breed and age. That said, there are ways that you can still save without influencing the underwriting process. For one, you can opt for multi-pet insurance as many of the best multi-pet insurance companies offer discounts of up to 10%.

Additionally, some of the larger companies that offer multiple types of insurance may allow you to bundle your pet insurance with other types of insurance, like auto or home. 

Frequently Asked Questions About Pet Insurance in New York

You may want comprehensive pet insurance if your pet is older or more likely to get sick or injured. Ultimately, the best decision for you and your pet depends on your circumstances. You should also compare the cost of pet insurance premiums compared to potential pet care costs.

Several pet insurance companies have discounts for insuring multiple pets, usually between 5-10%. This could be a great option to save money while insuring all your furry friends.

Yes, in general, pet insurance is worth the investment for most pets. It provides financial protection against unexpected conditions that could otherwise cost you a lot out of pocket.

Pet insurance generally excludes treatments for incurable pre-existing conditions (those that have already been identified and diagnosed), routine wellness checks, and elective procedures. Pet insurance will also exclude treatments for intentional injury and some may exclude a treatment for an accident that has been covered recently. Some pet insurance policies also exclude pets above a certain age. 

No, pet insurance isn't effective immediately. All pet insurance providers have a waiting period before the policy's coverage takes effect. Illness insurance usually takes longer, usually two weeks, to kick in than accident coverage, which can take as little as 24 hours to take effect.

Why You Should Trust Us: Criteria for Choosing the Best Pet Insurance

When it comes to pet insurance, there are a lot of providers from which to choose. So how do you know which one is the best for your pet?

We reviewed 30 pet insurance providers for our guide on the best pet insurance. The factors we considered included, but were not limited to:

• Plan coverage limits
• Exclusions (such as pre-existing conditions or hereditary conditions) and exceptions
• Flexibility of policy (customizations to deductibles, percent reimbursed, and coverage limits)
• Policy pricing
• Available add-ons
• Customer reviews and satisfaction

We started by looking at what type of coverage each provider offers. We focused on companies that provided good coverage options and rates, as well as customer service that is friendly and helpful. Finally, we compared plan rates to ensure these providers offered affordable coverage.

You can learn more about how Business Insider rates pet insurance products .

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Commercial Permits: New Buildings and Additions

Updated: Aug 15, 2024

A Commercial (or Non-Residential) Building Permit and/or Zoning Permit approval is required for development activity associated with an apartment, office, and/or commercial uses. Development activity involving a new structure, change of use, addition, fit-up, or alteration/repair that qualifies as a Tier One Site Plan as referenced in the  Unified Development Ordinance  (UDO).

This process ensures that all commercial construction complies with  N.C. State Building Code  and the Unified Development Ordinance as applicable.

Applications received for New Buildings and/or Additions will be triaged for completeness prior to being processed for review.

Before Submitting an Application

• Is your project located in a Historic District or designated as a Raleigh Historic Landmark? If so, you are required to submit a  Certificate of Appropriateness  to the Raleigh Historic Development Commission (RHDC). Approval from the RHDC may be required prior to submitting your permit application. 
• Detailed code review will not begin until application submittals have been deemed complete by customer service staff. It is important that all required information is submitted for a project, and it is the applicant’s responsibility to be informed of the prerequisites.
• You must be registered in the permit portal before you can manage your project, pay fees, or schedule inspections. Learn more about how to register on our  portal help  page.
• Obtain a  recorded map  of the property, if available, for new buildings, additions, change of use, and site reviews. If there is no recorded map, a copy of a current signed and sealed survey, in addition to the property description on file with the  Wake County Register of Deeds , will be accepted.
• Establish an address. Contact the  GIS Addressing Team  at  919-996-4471  for address assignments.
• Obtain approved site permit drawings, administrative site review, or preliminary subdivision, if applicable.
• For Food Service, Pool, Institution etc. Please obtain a HSIPOP # from Wake Environmental .
• Changing the use or occupancy of a building or portion of a building? Schedule a 20-minute virtual meeting with a Zoning and Building reviewer. During the meeting staff will determine if there is a proposed change of use and/or occupancy; the proposed use is allowed; and if additional building or zoning documents are required with submittal. Please visit our Commercial Permits: Change of Use webpage for submittal requirements.

Prepare Application Materials

The below application forms and supporting documents are required for this project type:

• Complete the Non-Residential Permit Application .
• Complete the Non-Residential Permit Checklist .
• Provide a proposed suite layout (for multi-tenant buildings only).
• For water meter and/or sewer service requests, you must fill out the Utility Connection portion of the Permit Application and identify all meter sizes or the size of the sewer service requested.
• If new utility stubs are requested, you must fill out the Utility Stub portion of the application.
• Provide a completed Building Code Summary Sheet .
• Special Inspection Statement
• Third Party Inspections
• Alternate Material, Design, or Methods

Submittal Instructions

At this step, your application materials should be ready to assemble. Please take note of the instructions below, applications that do not meet these criteria will not be accepted:

• Only PDF file types will be accepted unless other file types (such as image, Excel, or CAD) are specifically called for as part of the application submittal process.
• .ZIP files are not allowed.
• Only one file should be associated with each discrete document included with the application package. For example, if an application requires 1) an application form , 2) a set of plans, and 3) a calculation report, the applicant should transmit these as three separate files.
• All PDF sheets must be the same size.

Tips for Submitting Commercial Permit PDF Files:

• Submit one PDF file containing a non-residential permit application.
• Submit one PDF file containing a non-residential permit checklist.
• Submit one PDF file containing commercial drawings.
• Submit one PDF file or file folder with all other supporting documents (truss drawings, calculations, etc.).

To submit follow the steps in our helpful  online application guide . All application forms and supporting documents must be attached as PDFs. Applicants may add all relevant information and update plans and documents in the portal for the reviews to start quickly.

Project Review and Permitting

Applicants will be notified by email when a project is processed. Standard review times  are available to view online . Plan review comments can be viewed any time via a registered account in the  Permit and Development Portal .

Plans that are ready for permit issuance but have incomplete contractor information will be kept at the Planning and Development Customer Service Center for up to six months. After six months, the plans will be considered invalid, and the application will be voided. An administrative fee may be incurred when projects are voided.

Please visit  Final Review for more information on final approval and permit issuance requirements. 

Inspections can be scheduled via the permit portal.

Paying Fees

A Plan Review Fee is due prior to project review. All other permit fees are due when permits are ready for pick up.

The Development Fee Guide provides a detailed list of specific development fees.

• It is recommended that fees be paid via the Permit Portal .
• All major credit cards and eCheck payments are accepted.
• If you have questions, please contact the Customer Service Center .

A   fee calculator  may be used to obtain an estimate of some building and trade permit fees.

Other Helpful Documents

Planning and Development Customer Service Center 919-996-2500 [email protected]

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